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					                                  Caroline Oldland
              Tel:07789 486 242 /

Professional Profile

A flexible, creative professional with extensive experience working in arts and education within
public, private and charity sectors. An entrepreneurial thinker with expertise in supporting the
development and delivery of new initiatives, national programmes, start up businesses, projects and
events. Meticulous planner with strong negotiation skills who consistently delivers high quality
content and outcomes for creative projects, conferences, workshops, award ceremonies, launches,
live music events, and training sessions. A persuasive communicator with proven ability to engage
high caliber speakers, attract business partners, secure celebrity endorsement for partnership
development, positive publicity campaigns, and promotions.

Key Skills

    Experienced in design, planning, budget setting, delivery for events and projects
    Effective in monitoring and evaluation project /event outcomes, producing reports
    Confident working to complex briefs, always delivering creative solutions
    Proven ability to manage relationships with high profile public figures, securing celebrity
     support and endorsement for events and campaigns
    Proven research ability leading to engagement of high quality speakers and facilitators for
     Events, Campaigns, Workshops, Seminars and Creative Projects
    Effective in securing corporate sponsorship or public funding where appropriate
    Experienced in CEO and Board Level support for delivery of public sector large scale projects
     and programmes, including change management.
    Good knowledge of delivering Professional Learning training within Arts and Cultural Sector
    Supporting campaign and marketing strategies for projects and events through use of online
    marketing tools for promotion: Eventbright, Facebook, Twitter, e-mail shots
    Keen Eye for spotting trends and creating partnership opportunities that benefit clients
    Proven ability to effectively manage and deliver projects within budget
    Trained Arts Award Facilitator for 14-19 year old age group
    Proficient in use of Microsoft programmes Word, Outlook, Excel, Viseo, Project 2007
    Motivating line manager, proactively supporting professional development of others
    Accredited Action Learning Facilitator with experience of youth workshop facilitation
    Strong negotiator always ensuring discounts and preferential rates for clients

Key Achievements

   Delivered knowledge sharing events strategy for Creativity Culture and Education (CCE) including
    writing best practice guide to running events, researching and creating an international funding
    database resource for new business opportunities (2010)
   Co-led design, management and delivery of CCE‟s first National Schools Conference ensuring 300
    participants, securing keynote speakers for main stages and facilitators for 15 research led
    workshops, managing external suppliers for AV, catering, and logistic support (2010)
   Led on marketing and advocacy strategy for CCE‟s My Voice film project (by 14-16‟s) including
    securing short films featured in National Schools Film Week (2010)
   Designed video competition for national “Tell us” youth consultation, securing appearance of
    artists Chipmunk and Diane Vickers for vox pop video promotion of competition (2011)

   Creation of successful Ambassador Programme as part of national awareness campaign for
    Creative Partnerships, securing endorsement from: Kwame Kwei - Armah, Wayne Hemmingway,
    Anthony Gormley, Soweto Kinch, Michelle Gayle, Jemma Redgrave, Darcy Bussel, Akram Khan
   Concept design and delivery for Creative Partnerships national conference including evening dinner
    for 300 guests, securing 5 global keynote speakers, 40 themed break out sessions, drama
    workshops and youth debates led by actors Justin Morosa and Femi Onyirewen, Bristol (2009)
   Project manager for build of one week radio broadcast for Meltdown Festival, at Royal Festival Hall
    including coordination young people‟s radio interview with minister David Milliband & development
    and management of DJ Garage workshop for performance at launch day (2004)
   Managed and marketed launch opening event for Sunlight Cube (sculptors Pip Horne and Shirazah
    Houshiary) in partnership with South London school ensuring regional press & radio coverage and
    local MP attendance (2003)
   Executive producer for TGWU charity CD 14 track DJ global music compilation album “Raw”
    securing clearance of all artist publishing licenses and record company permissions (2002)
   Tour manager and promoter for singer Cecile Kayirebwa (Rwanda) to 'Womad' Festival, UK and
    sound system pioneer Duke Vin & DJ Eric Soul - 'Printemps de Bourges' Festival, France(2001)

Career History

Business Development Officer, Creativity Culture & Education                       Oct 2010 – April 2011
As part of team developed new business development framework. Support CCE and external facilitator
to deliver new partnership schools pilot with British Council Latvia. Secured international speaker
advocacy opportunities for CEO and Senior Directors. Created organisation funding resource database.

Events and Engagement Officer, Creativity Culture & Education                     June 2010 – Oct 2010
Responsible for creating event strategy across organisation, ensuring delivery of internal conference
and events, creating event resource for internal use – identifying relevant international conferences
and events to maximise promotion and awareness of the organisation and its programmes. Support
on marketing strategies for national youth consultation workshops and film projects.

Professional Learning Officer, Creativity Culture & Education                  April 2009 – June 2010
Led on delivery of knowledge sharing strategy to promote creativity agenda through variety of
seminars and events, including first national conference for 300 head teachers and creative agents in
Birmingham. sharing research gathered through seminars.

Knowledge Sharing Officer, Creative Partnerships, Arts Council England           Dec 2007 – April 2009
Responsibility for delivery of knowledge sharing strategy and supporting staff through change
management process through design and delivery of professional development and training events
including: Peer Learning, Action Learning, Stakeholder events and de-merger toolkit, stakeholder
network events.

Ambassador Liaison, Creative Partnerships, Arts Council England                    April 2006 - Dec 2007
Lead negotiator for recruitment of celebrity advocates for advocacy for government national
programme including: securing high profile artists to visit schools to give career insights and celebrity
endorsement quotes for website

Communications and Event Officer, Creative Partnerships London South           April 2004 - Jan 2005
Responsible for managing planning and marketing for all youth led events and Arts award ceremonies.

Co-promoter, tour manager Groov „n‟ Bass Movement (DJ Collective)             Dec 2000 – Nov 2003
Executive producer of charity album RAW securing funding from TGWU, artist tour management.

Office Manager and Executive Assistant, Global Arts Forum                       Aug 2000 - Nov 2000
Led on London office set up for Los Angeles based organisation. Researcher for set up of Global Arts
Film festival.
Personal Assistant, Rubikon Entertainment                                              1996 – Aug 2000
Administration support for CEO including writing legal letters and contracts. Pre tour planning and
Full artist support of artists Misty Oldland, Keziah Jones, Cash Crew, NBG

Freelance Fashion Stylist and Clothes Designer                                                1986 - 1990
Stylist and fashion designer for artists on tour, videos, advertising and editorial shoots for clients:
Face and I-D magazine, Warner Bros, Virgin Records, Sony Music, Columbia Records, EMI music

Professional Development /Training

   Celebrity Support for charities                 Media Trust                                    2011
   Voluntary group recruitment                     Voluntary Arts                                 2011
   Microsoft Project 2007                          MSC computer training Ltd                      2011
   Introduction to Viseo 2007                      MSC computer training Ltd                      2011
   Communicating Effectively                       Rivca Ruben                                    2010
   Croner Reward (Job Evaluation Training)         Croner Reward                                  2010
   Introduction diploma in NLP                     CBP training                                   2011
   Change Management                               Arts Council England                           2007
   Leadership and Conflict Resolution              Action Learning Associates                     2008
   Diversity training                              Arts Council England                           2004

Professional Qualifications

   Arts Award Facilitator, (Bronze Silver)         Arts Award                                     2011
   Accredited Action Learning Facilitator          Action Learning Associates                     2009
   BTEC Diploma in Fashion Design                  London College of Fashion                      1986

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