Business Competitiveness

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					Business Competitiveness:
    The Food Industry,
   A Regional Example

      Belfast, 26 May 2005

          Reza Zadeh
Head of Business Competitiveness

          www.yorkshire-forward.com
Yorkshire Forward & Cluster Policy

• Creation of the English Regional Development
  Agencies
• Cluster approach to economic development
• Industry led clusters
• Focused Cluster Initiatives



                   www.yorkshire-forward.com
Yorkshire Forward & Cluster Policy
 • Creation of the English Regional Development
   Agencies
 • Cluster approach to economic development
 • Industry led clusters
 • Focused Cluster Initiatives




                   www.yorkshire-forward.com
         Creation of the RDAs
• RDA for Yorkshire & Humberside
• Created in 1999
• Charged with developing & overseeing the
  delivery of the Regional Economic Strategy
• Executive Agency of Department of Trade &
  Industry



                www.yorkshire-forward.com
Yorkshire and Humber

                                       EDINBURGH




                                               LEEDS




                                                       LONDON
                4 Hours




                          www.yorkshire-forward.com
Yorkshire Forward cluster policies
 • Creation of the RDAs by DTI
 • Cluster approach to economic
   development
 • Industry led clusters
 • Focused Cluster Initiatives


               www.yorkshire-forward.com
Cluster Approach to Economic Development
 Regional Priority Clusters:
 -   Advanced Engineering & Metals
 -   Food & Drink
 -   Digital Industries
 -   Chemicals
 -   Bioscience



                 www.yorkshire-forward.com
Cluster Approach to Economic Development
 Regional Priority Clusters:
 -   Advanced Engineering & Metals
 -   Food & Drink
 -   Digital Industries
 -   Chemicals
 -   Bioscience
 -   Environmental Technologies
 -   Healthcare Technologies
                 www.yorkshire-forward.com
Yorkshire Forward cluster policies
 • Creation of the RDAs by DTI
 • Cluster approach to economic
   development
 • Industry led clusters
 • Focused Cluster Initiatives


               www.yorkshire-forward.com
Industry led clusters
 •   Steering Groups from industry leaders
 •   Broad based and inclusive clusters
 •   Addressing gaps in current provision
 •   Here and now paramount
 •   Less emphasis on addressing the structural
     changes in global industry structure



                     www.yorkshire-forward.com
Yorkshire Forward cluster policies
 • Creation of the RDAs by DTI
 • Cluster approach to economic
   development
 • Industry led clusters
 • Focused Cluster Initiatives


               www.yorkshire-forward.com
Focused Cluster Initiatives

    Yorkshire Forward promotes change in the cluster, to
     help develop the competitiveness of its companies

     • Reach common understanding about the
       competitive position of the cluster

     • Reach consensus on actions needed to foster
       cluster competitiveness


                     www.yorkshire-forward.com
Focused Cluster Initiatives
                                                 Change management
    Strategic analysis
                                                      process


 Business definition                      Motivate companies
 Industry assessment                      Open mindsets
 Strategic options                        Challenge convention
                                           Encourage industry
                                               leadership


                         www.yorkshire-forward.com
Focused Cluster Initiatives

       Future                 Vision for             Actions
     challenges               the future             needed


   Strategic analysis
    Understand               Surprise                Document

   Change management process
     Attitude                 Belief                Behaviour


                        www.yorkshire-forward.com
Focused Cluster Initiatives




   From fish to fresh ready meals
           (Humber, UK)
                www.yorkshire-forward.com
Strategic direction for the Humber cluster
                                                NORTH ATLANTIC:
                                                   FISHING


                                            HUMBER: PROCESSING


                                                HOLLAND: CHILLED
                                                  DISTRIBUTION




                    www.yorkshire-forward.com
1. Humber Perishables Hub
   • Objective

      Position the Humber as the natural logistics hub
       between the North Atlantic and Europe
      – Short term   Eliminate bottlenecks for fresh (flown +
                             shipped)
      – Long term    Find alternatives to road transportation




                     www.yorkshire-forward.com
2. Humber Seafood Exchange
      Become the leading marketplace for fresh fish in
                          Europe

                                                                           Suppliers
  • There are still more than 400 fish auctions.
                                                        Efficient market



  •    Fish auctions are still working locally
                                                                           Processors




                            www.yorkshire-forward.com
3. “Fresh Convenience” Export
   Initiative
 • Strategic idea:
    – To expand the market & customer base
    – To acquire marketing skills, now in hands of
      UK retailers




                     www.yorkshire-forward.com
 Cluster Activation Initiatives
The initiative                          NEW WAY...            OLD WAY...
                     fostered… Common creative       Simple common
                                                  Vs
                               strategic thinking        issues
 Recommended to focus on the            Chilled and
                                                                Frozen
  more attractive businesses to        convenience
                                                         Vs   commodity
           remain competitive...         seafood

 Advocated for a restructure of
   the region’s supply chain…              Airport       Vs      Port




                             www.yorkshire-forward.com
Focused Cluster Initiatives – Current Position
 Since the project finished in March 2004…
    • Fresh convenience food exports - Pilot location
      identified. Market research and study on
      distribution options undertaken
    • Humber Perishables Hub - Chilled distribution
      facility being built. New flights negotiated
    • Humber Seafood Exchange - Increased support
      from industry. Mission to Iceland. Logistics
      integrated services assessed.
                    www.yorkshire-forward.com
Focused Cluster Initiatives
   • Encourage industry to move up to more
    attractive business
       – Frozen fish to fresh ready made meals
   • Integrate new technology and advanced
    demand in the cluster value chain
       – Airport logistics and leading clients

                    www.yorkshire-forward.com
Business Competitiveness:
    The Food Industry,
   A Regional Example
      Belfast, 26 May 2005

          Reza Zadeh
Head of Business Competitiveness

          www.yorkshire-forward.com
www.yorkshire-forward.com

				
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