Definition of social psychology by samc

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									Social Psychology
The scientific field that seeks to understand the nature and causes of individual behavior and thought in social situations. (Baron and Byrne, 1999) The „scientific study‟ of how people think about, influence, and relate to one another.

Course Themes
• • • • Social Thinking Social Influences Social Relations Applications
– Clinic – Courts – Organizations

Chapter One
• Definition of social psychology • Where social psychology is, and where it is headed • Research methodology for social psychology

Factors effecting social behavior and thought
• • • • • The actions of other people Cognitive Processes Environmental Variables: Physical World Cultural Context Biological Factors

Values of Social Psychology
• • • • Accuracy Objectivity Skepticism Open-mindedness

Subjective Aspects of Science
• Science is not purely objective • Psychological concepts contain hidden values • There is not a bridge from “is” to “ought” • Should we scrap it then?

Problems With Common Sense
• • • • Hindsight Bias Confirmation Bias The Availability Heuristic Mood Effects

So, how do we STUDY social psychology?
• • • • • Forming Testing Systematic Observation Correlational Research Experimental Research

• Theory: is an integrated set of principals that explain and predict observed events • Hypotheses
– Allow us to test our theories – Give direction to our research – Make our theories practical – Kurt Lewin: “There is nothing so practical as a good theory”

• Systematic Observation • Correlational Method • Experimental Method

Systematic Observation
• Naturalistic Observation • Survey Method
– Advantages – What you need for a good survey

Correlational Research
• Correlation: Tendency for one aspect of the world to change as the other changes • Variables: The changeable aspects. • Prediction • Strength of correlation • Positive vs Negative correlation • Correlational Method • Is correlation causation?

Experimental Research
• Causation • Important factors for experimental research
– Control – Random Assignment

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