“An Exciting NEW Community Service”
John R. Hodgens
Concept: LEGAL LINE
This fall, as part of our continuing leadership role, Channel 6 WLNE-TV
will be introducing a free community legal service to the Capital Region.
Legal Line will provide local consumers with pre-recorded answers to
frequently asked legal questions. Callers with an immediate legal need can
immediately “direct-connect” from the automated system to one exclusive
local law firm.
Legal Line, and our exclusive Legal Line sponsor will be continuously
promoted on-air, on WRGB-TV, beginning September 1st, 2003.
Legal Line will be custom programmed to provide free tips on a variety of
legal topics. Hundreds of pre-recorded legal topics are available for preview
by our sponsor in advance of the program’s September launch. Key
categories include medical malpractice, automobile accidents, birth injury
and workers compensation. Our multi-line interactive telephone response
system will be programmed to reflect the specific areas of specialty of our
law firm partner.
Legal Line will be accepting calls 24 hours a day, seven days a week. Make
no mistake about it – our law firm partner will receive highly visible and
continuous exposure on WRGB-TV as part of an intensive on-air campaign
supporting this important service.
WRGB-TV will also provide an online web page offering consumers the
chance to ask their questions online. This page will be custom-designed and
will include the logo of your law firm. It will be promoted on the home page
of the official WRGB.com website. This web page can include a direct link
to our Legal Line sponsor’s website.
NEXT STEP! We are looking for one upstanding local law firm interested
in partnering with us in Legal Line. Sponsorship of Legal Line is subject to
pre-approval and offered strictly on a first-come, first-serve basis.
1. A series of commercials will air between September 1, 2003 and August 31, 2004.
We will create a Billboard, 2-:10 commercials, 2-:30 commercials
Production Value: $3,750
2. 260 News Sponsorship Billboards Monday-Sunday 5am-11:30pm
632 ANNUAL COMMERCIALS
120 - :30 commercials Monday-Friday 5am-9am
238 - :10 commercial Best Time Available Mo-Su, 5a-3a
196 - :30 commercial Daytime Rotator Mo-Fr, 9a-3p
78 - :30 commercial Evening Rotator Mo-Fr 5pm-11:30pm
This schedule will reach over 90% of Adults 18+ over 16 times, every 6
Over a 12 month period, this schedule will generate over 28 million
impressions on Adults 18+ in the Capital Region
3. Phone System/ Hardware / Legal Content, Liscensing
Call Processing & System Maintenance
WOLFE MEDIA will build, host and maintain a LEGAL LINE page so that
anyone interested can send a legal question by e-mail DIRECT to your office.
We will maintain the LEGAL LINE tab in direct view on our home page.
A La Carte Value = $207,750
Annual Sponsorship = $124,250
$10,350 per month
LEGAL LINE SPONSOR WRGB-TV
Due to the extensive up front commitment on behalf of WRGB-TV, this agreement is