E-Commerce_Quiz05

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      E-Commerce Quiz 5                Company-Centric B2B and Collaborative Commerce
 系别______ 班 级________ 学号_________ 姓名___________
I．True-False Questions
1) Market forecasters estimate that the global B2B market may reach $10 trillion by 2005.
Answer:                          Reference: Market Size and Content of B2B

2) In strategic sourcing, prices are normally set based on a bid process open to all potential
suppliers.
Answer:                          Reference: Types of Transactions

3) In strategic sourcing, prices are normally set based on a bid process open to all potential
suppliers.
Answer:                          Reference: Types of Transactions

4) Selling from an electronic catalog is an example of a sell-side marketplace.
Answer:                          Reference: Sell-Side Models and Activities

5) Small companies have been highly successful in using direct marketing online to find
business customers.
 Answer:                    Reference: Benefits and Limitations of Direct Sales

6) According to the 80/20 rule in procurement management, 80% of an organization’s
purchased items constitute 20% of the total purchased value.
Answer:                        Reference: Inefficiencies in Procurement Management

7) The most common model for large organizational purchases is the reverse auction.
Answer:                      Reference: Buy-Side E-Marketplaces: Reverse Auctions

8) The benefits of e-procurement can usually be realized without overhauling other internal
practices and procedures.
Answer:                       Reference: Managerial Issues


II．Multiple Choice Questions
9) In company-centric EC:
  a. there is one buyer and one seller.
  b. there are many buyers and many sellers.
  c. there is either one buyer and many sellers or one seller and many buyers.
  d. bids are received and evaluated by a paid intermediary.
Answer:                         Reference: The Basic B2B Transaction Types

10) Vertical marketplaces:
  a. deal with only one industry or industry segment.
  b. include many different industries in the same marketplace.
  c. deal only with services.
  d. always involve one company selling to many buyers.

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Answer:                        Reference: Direction of Trade

11) B2B transactions involving one seller to many buyers are called:
  a. sell-side transactions.
  b. buy-side transactions.
  c. exchanges.
  d. collaborative commerce.
Answer:                         Reference: The Basic B2B Transaction Types

12) In company-centric EC:
    a. there is one buyer and one seller.
    b. there are many buyers and many sellers.
    c. there is either one buyer and many sellers or one seller and many buyers.
    d. bids are received and evaluated by a paid intermediary.
Answer:                         Reference: One-to-Many and Many-to-One:Company-
                                Centric Transactions

13) Which activity is not accomplished online in CISCO’s CCO system?
  a. Product configuration by the buyer
  b. Placing orders
  c. Providing product pricing
  d. Product digitization
Answer:                              Reference: Cisco Connection Online

14) Promotional activities in B2B businesses:
  a. are always much less than in B2C markets.
  b. are often heavy when companies are not widely known.
  c. are nonexistent.
  d. cannot be easily measured.
Answer:                         Reference: Managerial Issues




III．Essay Questions
15) How are B2B sell-side and buy-side marketplaces different?




Reference: Sell-Side Models and Activities; Buy-Side E-Marketplaces: One-From-Many




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