Lisa Schwan Liggett Stashower (216) 373-8428 lschwan@liggett.com
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2009 National Hardware Show® Booth #35224
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Duck Tape® brand Duct Tape Expands Color Palette with Introduction of Electric Blue and Maroon
-Duck brand now offers more than 20 colors and patterns of duct tapeLAS VEGAS (May 5-7, 2009) – Since its humble beginnings in the 1940s, duct tape’s use and popularity has expanded from its original purpose – to keep moisture out of ammunition cases during World War II – to countless household repairs. Then, with the introduction of colors, Duck Tape® brand duct tape helped put this favorite fix-all in the hands of the masses – from DIYers to crafters to students. Over the years, Duck brand has added numerous colors to its palette and is now expanding with two new colors – Electric Blue and Maroon – giving duct tape enthusiasts two more reasons to love this product. The new colors were chosen by Duck brand based on requests from consumers, who were looking for more color options for everything from around-the-house repairs to crafting and fashion. “We frequently receive requests from loyal duct tape enthusiasts about new colors they want added to our palette. When we receive these requests, we take them into consideration because there is a reason they are requesting them,” said Scott Sommers, director of marketing for Duck Tape brand duct tape. “Our new shades – Electric Blue and Maroon – are unique colors that will give DIYers the distinction they need for tasks like labeling boxes for moving or storage and students the zing they desire for creating the prom outfit of their dreams.” Both colors join more than 20 Duck brand colors and patterns, including fluorescents like Funky Flamingo™ (pink) and Island Lime™ (green) and fan favorites like red, aqua, purple and camouflage. What’s your favorite color of duct tape? Check them out at www.ducktapeclub.com. -more-
Two New Duct Tape Colors/ Page 2 of 2 DUCK BRAND Duck Tape® brand duct tape is available nationally at mass merchandise, hardware and craft retailers. Duck Tape® brand duct tape is available in more than 20 colors and patterns, including aqua, camouflage, fluorescent green, pink, orange and yellow, standard silver, and an assortment of other traditional colors such as red, yellow, black and blue. More information on where to buy Duck Tape® brand duct tape is listed at www.ducktapeclub.com. The Duck brand offers an array of tapes, packaging supplies and home products that provide simple, imaginative and helpful solutions for a variety of tasks around the home, school and office. Visit www.duckproducts.com for additional product information. For more than 130 years, Henkel has been a leader with brands and technologies that make people's lives easier, better and more beautiful. Henkel operates in three business areas – Home Care, Personal Care, and Adhesive Technologies – and is ranked among the Fortune Global 500 companies. More than 60 percent of Henkel’s sales are in fast-moving consumer goods, while the industrial business accounts for almost 40 percent of the company’s total sales. In fiscal 2008, Henkel generated sales of $20.8 billion and adjusted operating profit of $2.1 billion. Our more than 55,000 employees worldwide are dedicated to fulfilling our corporate claim, "A Brand like a Friend," and ensuring that people in more than 125 countries can trust in brands and technologies from Henkel. ###