Zappos_Lessons Network Marketers Can Learn From Zappos

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Zappos,Lessons Network Marketers Can Learn From Zappos

Zappos,Lessons Network Marketers Can Learn From Zappos



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Zappos,Lessons Network Marketers Can Learn From Zappos

,Zappos is an online shoe and clothing shop founded in 1999. Since its start
over a decade ago, they have grossed over $1 billion in 2009. Zappos was built
its wealth on relationship marketing which would explain why over 60% of its
customers were repeat buyers. Besides having a great selection of shoes,
Zappos is greatly known for their customer service. What does an online shoe
company have to do with network marketing? They have managed to build a brand
that has them recognized as the best in customer service. Zappos success is
wrapped in their core values, which are integral part of their daily culture.
They live by these values:Deliver Wow through service,Embrace and drive
change,Create fun and a little weirdness,Be adventurous, creative and
open-minded,Pursue growth and learning,Build open and honest relationships
with communication,Build a positive team and family spirit,Do more with
less,Be passionate and determined,Be humbleLet's look at how you can include
some of these into your business, for example, growth and learning. Everyone
wants to feel that they are expanding on what they know and your team will
continue to grow if you are providing them with value and knowledge. Weekly
training calls and or webinars is an excellent way to accomplish this.
Building a positive team and family spirit is another value that you can
promote simply by giving your team a name. Everyone wants to feel that they
are a part of something great. You can always make a name for yourself by
delivering WOW through service, under promise and over deliver. Always give
them way more than they expected and give it for free.Have you ever thought
about what your core values are? What type of people do you want to bring
into your organization? Ever successful company has this clearly defined and
so should you. Me? I define the type of people that I want to directly work
with and have it on my blog. You have to be selective with whom you recruit
or else what you have is a volunteer organization and volunteer organizations
take whoever is available. Once you have defined your core values, then you
can hire and fire your business partners based on those values. Along with
defining who you're ideal business associates are you also need to define
who your ideal customer is and who they are not. What are their characteristics
and behaviors? Get rid of the duds and focus your time and energy into those
that exhibit the qualities that you have defined.Zappos has a stated and
written goal to offer the best customer service in the industry and they are
guided by their core values to accomplish this simple goal. What are your
goals? They need to be clearly defined, realistic and achievable. What's your
brand? What are you doing to differentiate yourself from the thousands of
other network marketers? I think that network marketers can learn a great
deal about relationship marketing and branding by studying the example that
Zappos has built.,,Alfred Lin from Zappos is with us for this interview.
Alfred is the Zappos Chairman and COO - he's Tony Hsieh, the CEO's right hand
man when it comes to handling finance and operations for Zappos. We've
previously published an interview with Tony.I wanted to interview Alfred to
get his perspective as being the key guy working with Tony. I wanted to
understand how they met and how they're building Zappos. Most successful
technology companies were built by two guys working together (Google, HP,
Microsoft, etc) and I thought this would be a good opportunity to understand
this kind of relationship better.I didn't expect Alfred to focus so strongly
on the importance of the entire team being strong, not just the Tony/Alfred
relationship. In his mind they're successful because of the entire team, not
just the two guys in the spotlight.On a side note, Alfred talks about how
he and Tony Hsieh, the CEO of Zappos started working together. Tony sold pizza
by the whole pie. Alfred sold pizza by the slice. Who do you think was the
most profitable?Adrian:I am talking with Alfred Lin, who is the COO of Zappos.
Alfred thanks for joining us. You want to tell us a little bit about who you
are, your background and where you've come from?Alfred:Sure. As you
mentioned, I'm currently COO of . We are one of the largest, if not the largest,
retailer of shoes, handbags and apparel on the Internet. We really think of
ourselves first and foremost as a service company, and then a service company
that just happens to sell these products.I was born in Taiwan and lived there
until I was about six or seven. I was old enough to remember that I was not
born in this country but not old enough to really get a good sense of where
I lived. I was raised mostly in New York City, went to college in the Boston
area and then came out to the Bay Area for graduate school. Over time, I got
sucked into a bunch of Internet companies.I first met our CEO, Tony Hsieh
in college. He was running a pizza business in our dormitory. I used to go
down to his pizzeria and buy lots of pies, take them upstairs and sell them
by the slice. He made $2 or $3 an hour, and I made $2 or $3 in a minute, but
he spent more time at it so he ended up making more money then I did.After
we left college, Tony came out to the Bay Area and started the company Link
Exchange. I joined about a year later when he needed someone to look after
the books and create financial models. I was an Applied Math major in college
and in the process of getting a PhD in Statistics at the time. I agreed to
work part-time as the VP of Finance & Administration while going to
classes part-time. Gradually I got sucked in and believed in the business
of Link Exchange. As a result I started to do less school and more full-time
work.Seventeen months after I joined, we sold the company to Microsoft for
$265 million. Through Link Exchange, Tony and I discovered that we worked
well together. After Microsoft bought the company, we started Venture Frogs
where we raised a small fund from friends and family of Link Exchange; we
used it to start investing in a bunch of Internet start-ups.Zappos happens
to be one of our investments. Over time, both Tony and I ended up thinking
that it had the most opportunity, and it was also the most fun to work at.
Now, both of us are at Zappos.Adrian:A lot of success stories in Silicon Valley
and elsewhere were started by two guys. Hewlett-Packard. Apple. Microsoft.
Oracle. Google. There's just a balance between two guys, and you're the key
guy with Tony now. I find that absolutely fascinating. How did it evolve into
becoming where you're at now?Alfred:If we get back to some of the things that
we're really interested in, in terms of creating culture, one of the books
we've read recently,Tribal Leadership, proposes that three people together
works a lot better. It's a triad, and we actually do abide by that because
we have Tony, Fred Mossler, and me who are basically the three guys that
balance each other out at Zappos.I think there are people in the background
who never really get the full credit even though they're an important part
of it. So you need a much deeper investigation into how organisations are
formed and the level of their success.At Zappos, all the ideas don't come
from me, Tony or Fred. They come from everyone in the company. The sign of
a successful company is a group of people who decide that they're going to
leverage it, and maybe that's really the key to its success as opposed to
the two guys who come up with all the ideas.Adrian:What are some of the ways
you could get leverage like that throughout the company?Alfred:When we talk
to our employees at new hire orientation, we tell them that Tony, Fred and
I are the three guys that appear to be on the top of the organisation. This
company does not implement just our ideas. If our ideas get implemented and
only our ideas, those are three good ideas in a day, a month or a year or
whatever timeframe you think you come up with good ideas. If we leverage all
1,600 employees, then we're going to get 1,600 good ideas that we can run
with.We tell everybody that if they're passionate about something, they
should just take ownership of it and run with it. This allows people to be
accountable for things that they're passionate about. We also tell them that
if you're passionate about something with 1,600 employees, I'm sure you can
find 20 or 30 people who are also passionate about it.Adrian:Let's say some
guy that's been in the company for a month has some great ideas that he's
really excited about. How does he run with those ideas?Alfred:It kind of runs
along "I'm passionate about it, so let me do some things. Let me talk to more
people about it." People want to be part of winning teams so if it's a good
idea, it self-selects. People will want to be part of it and naturally it
just builds upon itself. We have plenty of things that started out being crazy
ideas that got built up over time and have become bigger things for Zappos.
Culture is very important to us, and everyday we have minor tweaks that get
built upon each other.For example, we started these parades. The first time
someone wanted to create a parade and just parade through, it was kind of
weird. It wasn't well put together, but it got a few people to want a parade
to say hi to people, throw candy at people and bring people's spirits up.
We thought that's kind of cool in a way but kind of weird at the same time.
These parades simply built upon themselves, and now people take them very
seriously. There are themes behind each parade, and they really lift people's
spirits.We also decided we were going to take some tenant improvement money
when we started moving into this space. Instead of getting it from the landlord
and giving it to an architect or contractors to clean the space up and have
a very sterile work environment, we asked if we could take the money and give
it to some of our teams. We said to each individual team, "Go create a
conference room the way you would like it created." It didn't cost us any
money. The team loved doing it because they took a lot of pride and ownership
in creating their own personal workspace. At the same time, it was a
team-building experience for all of these teams. Now every single time we
move into a new space, the standards get raised, and we give people a small
budget of $500 to design each room.Those are some of the ideas that we want
people to run with and build into bigger things and bigger events.Adrian:Some
people may look at that and say, "They can be a bunch of crazy kids running
around, but someone's going to get sued at some point. There's going to be
some sort of issue that's going to come along, and a modern corporation just
can't work like that." What's your response to that?Alfred:That's a very
old-school, very risk-averse, and conservative viewpoint. In this day and
age, everybody's going to have a blog. Everybody's going to express themselves
in their own way, and people are actually less inclined to sue you if you
let them express themselves in their own way and more inclined to sue you
if you try to restrict them.We have become a much more transparent society,
especially the younger generation. There are things we, those of us who are
not old but in our 30s and 40s, think are crazy, yet the younger generation
has no problem telling people what they're doing this weekend on Facebook
or Twitter and just letting the world know this is who they are and what they're
like. You're not going to be able to stop that. The level of transparency
the company can provide and allow employees to express themselves is a key
way for the company to have many more advocates for the company than just
themselves.Adrian:When your layoffs happened, it was immediately reported
real-time in Twitter. That's about as transparent as you can get; that's
almost uncomfortable.Alfred:Yes, we really believe in being transparent and
trying to make sure everybody knows what's going on inside the company.
Obviously, nobody likes talking about layoffs and doing layoffs, but we told
the affected employees first. Then after that they started Twittering out.
Immediately after those that were affected were told, Tony sent an e-mail
to the whole company about our decision, why we did it and why we're doing
it in a proactive manner. Then he posted it on the company blog and Twittered
it out.The overwhelming response by affected employees, existing employees,
and people who had been following Zappos was extremely positive relative to
what most layoff announcements result in. Part of that is because we're
transparent. We really believe in trying to take care of people and to wow
our employees, customers, partners and investors. We want to give all of them
complete transparency.Adrian:Obviously the concept of wowing all of these
different partners, employees and companies is a good and a nice one. At some
level, you've got to be taking into account that you've got to negotiate with
different people. You're going to have a lot of people coming to you for
different things all the time. You can't do everything for everyone and you
can't be everything for everyone. Sometimes you do have to be able to step
away and say no. How do you balance that and still feel like you're giving
people a wow experience?Alfred:Wowing people is never about just spending
more on them. A lot has to do with showing people that you care. For example
even in areas that seem super-efficient, you can hire fewer well-trained
people or train them less to do customer service.One example centers around
scripts. It may be easier to train someone to read a script than it is to
train someone to sound like they're caring, but think about the consequences
of whether you feel that the representative really cares about you or not.
You can have policies and procedures read to you, and then another person
who puts those in their own words and jokes with you on the phone. I'm sure
you're going to be wowed by the person who really cares, is providing you
their undivided attention and is trying to connect with you versus someone
who is reading a script. It really isn't that much different. It's just a
level of expectation that we are real people and transparent.Adrian:What do
your investors think about the culture of Zappos?Alfred:Mike Moritz from
Sequoia Capital is on our board. They've invested in some companies that have
been very successful; some of them with very funky cultures like Google,
PayPal and Yahoo! They certainly believe culture is important, but they also
care about financial results and driving results. As long as we do both, that's
great. It's not just about the culture. You also have to perform your job,
and we hold our employees to that standard too.Adrian:You obviously have done
well, and that's not an accident or a coincidence. How would you suggest
someone start out today if they didn't have the reputation or the resources
that you have had as well as the opportunity to see inside multiple companies
at once and go with the winner? How would you suggest they could build a company
like Zappos?Alfred:First of all, figure out what you're most passionate
about. Tony talks about chasing the vision and not the money. It doesn't matter
how "successful" you are or whether people think you're successful, business
is hard, and you're going to go through rough times and hard times.We're
entering an economy where it's going to be hard for everyone. But if you don't
love what you do, it gets really hard to get up in the morning and go in and
try to fix problems each and every day. You really need to think about what
kinds of things you would really love to do and be okay with not making money
right away. You should find something that you love and want to do for the
next 10 years without making $1.That's kind of a harsh way of looking at it,
but think about it from the standpoint that if you start a company, at any
point in time, you might have a bunch of success but business cycles are in
10-year increments. If it can survive 10 years and beyond then that's a true
test of whether a company is going to survive, not in the first year or the
second year. Even though a lot of businesses fail in the first or second year,
the time-tested battle is having to go through a business cycle. If you can't
go through that timeframe doing something you love and you are only chasing
the money, then you run the risk of it not working out for you and you would
have hated your life for the last 10 years. Who wants that?Also, be open-minded
by reading lots of articles or books about business. You can be open-minded
by talking to lots of the entrepreneurs and hearing about what has made them
successful. Try to incorporate that into your business. The joke I make fun
of at Zappos is we don't really have original or interesting ideas here. We
just incorporate a whole bunch of ideas from all the people that we've met.
We don't copy things because copying them into your company doesn't tend to
work. You have to modify them. You take people's ideas, modify them, make
them better, and make them fit in your company.,,Long story short: if you’re
looking to help your search engine rankings, you might need a Google Profile
(the backbone of Google+).Who you are as an individual is becoming more
important in search ranking. Is this the right way to go for search?,.As
previously reported and in a new one, Google’s Matt Cutts and Othar Hansson
discuss “authorship markup”.in June saying it is “experimenting ” with using
the data to help people find content from authors in search results.In the
new video, Cutts asks, “Will people get higher rankings? Is there a rankings
boost for rel=’author’?”Hansson then replies, “It’s obviously early days,
so we hope to use this information and any information as a ranking signal
at Google. In this case,we want to get information on credibility of authors
from all kinds of sources, and eventually use it in ranking.We’re only
experimenting with that now. Who knows where it will go?”,For the time being,
what you get, he explains, is your photo showing up next to your results.
The idea is to show photos next to results. That’s the goal with this project,
he says.“If people believe it’s a good idea, you know, using HTML5 hopefully
might help Google and any other search engine figure out more about content
on the web, and what’s trustworthy and what’s less trustworthy over time,”
says Cutts.Given the emphasis Google has been putting on trustworthy content
(see Panda update), it’s easy to imagine this not only becoming a ranking
signal, but a significant one.Here’s where it gets even more interesting.You
have to have a Google Profile to use it.Kind of like Google+. Another
interesting strategy to get people using Google’s new social network, no?
And while still managing to keep things search-related. Well played,
Google.When the authorship markup is used, it leads to an author photo being
displayed in Google search results when applicable. For example, if I write
an article and that article appears in search results, it would come with
a picture of me (from my Google Profile) next to it, and that would link to
my Google profile. So, as an added bonus for Google, this will greatly increase
the visibility of the Google Profile, and no doubt contribute to further
growth of not only Google profiles, but Google+.The Google Profile does
actually keep the feature from being abused though. “To make sure that I can’t
start writing nonsense and attributing it to Matt…you have to link back from
your Google Profile to the site,” explains Hansson. “You need to control both
endpoints basically.”To use the markup on a single author site, you basically
just need to:1. On every post, add a link somewhere on the page pointing to
your Google Profile (more visibility for Google Profiles)2. On that link,
add an attribute rel=”author”3. The link can go in the footer or the header
or wherever you can make it work.4. You can wrap it around an image if you
want.If you have multiple authors on the site, like each author’s post to
that author’s Google Profile. “That could be as simple as just at the bottom
of each post, have the author actually insert a link themselves, with this
attribute on it,” says Hansson. “Another thing that a lot of sites have,
is…author bios.”Link the bio to the author’s bio page, add rel=author on the
links to the bio, and from the bio page add rel=”me” links to the Google
Profile, and link the Google Profile back to that page.“This obviously
requires authors to make Profiles, and it requires webmasters to do the
markup,” says Hansson.Cutts says they’re trying to work with CMS
manufacturers so that individual people don’t’ have to do all the work if
they don’t want to.For more detailed instructions on how to implement
authorship markup, see.By the way,lately, though this is unrelated to the
authorship markup discussed here, as far as I can tell.Should authorship
markup in this form be a significant ranking factor?,.,,If you are a fan of
a warm parka jacket in the freezing winds of winter, you'll be glad to know
that they are on sale during this time of year. Regardless of if you shop
at Burlington Coat Factory, North Face Outlets, Abercrombie shops, online
parka coats providers or Columbia Outlets you're sure to find parka apparel
at amazing prices. Typically after winter, once the temperature begins to
rise again, these parka coats become available at wholesale parka prices.
This is due to the fact that summer is fast approaching and the current lines
of your favorite jackets will probably sit on the shelves of warehouses and
shops until next winter. If you were a business owner I'm sure you wouldn't
want to hold on to products that were not going to sell for another 6 months
or so. If you can grasp this concept, you'll understand why you can find a
coat at nearly half of the price you'd originally pay.Once winter's over,
some individuals make the mistake of not shopping for winter apparel until
that time of year comes around again, Take my advice this summer and you will
notice how much of a discount you can attain. You can find the same quality
and manufacturers of the coats that you've grown to love. If you have ever
left home without your jacket one frigid day, then I'm sure you understand
how valuable a nice coat would be when the time comes.You have so many
different colors, styles and brands to choose from so your ideal coat will
depend on your personal preference and climate needs. With all of the options
available to you as far as providers and styles, you are certain to find a
great parka jacket that you can save until the next winter comes along. If
you are a fan of the trench coat style, you should be able to find a long
coat in your color and size that you'll love.Before you purchase anything,
don't hesitate to compare different products so that you getting the best
product that you can find. Take advantage of the many reviews online about
these winter apparel providers and what they have to offer you. These reviews
help you to gain unbiased knowledge geared on what the distributors have done
right or wrong. This helps you to gain that second, third, fourth, or fifth
opinion you need to make sure that you're making the right decision.,,You
may be wondering, specifically–why would I ask a question like this? And then
try to answer it. Well, it may seem like a no-brainer. Upon first thought,
you might think that this is one of the dumbest questions. But let’s delve
into this deeper and look at a specific example of a website that removed
themselves from Google and then examine the search results a day later, after
they have “undone” what they previously did–which was to.As you might be not
be aware, from the Google search engine by entering that directive in Google
Webmaster Tools. Google verified that they removed themselves–but now, less
than 24 hours later, the website is now back, with hundreds of thousands of
pages back in Google.If you haven’t heard of , it is a website that prides
itself on making companies’ businesses difficult by catering to negative
business reviews. Companies do not like the fact web pages from that website
rank so well for their company name, and provides an overallnightmare for
lots of companies. I have heard from colleagues that the company charges as
much as $16,000 or more to have their online listingsremoved from the
website,changed. That’s just a rumor, as I have no actual proof. But generally
speaking, many think the business is no good–and is essentially blackmail.But
let’s get back to the question at hand. Does removing your website from Google
hurt your search engine rankings? Yes, obviously if your website is not listed
in Google then you aren’t going to get any traffic from Google. However, it
appears that once you are re-listed, as in the case of Ripoff Report, your
search engine rankings will come back–and the screen capture below show
exactly what I mean.Last night, at about 10:00pm Central Standard Time, a
search for site: showed absolutely no search results in Google. But this
morning, as I post this, the website is back in the Google search results.
And it appears that their search engine rankings, such as a search for
“Radialabs”, are back.Does removing your website from Google hurt your search
engine rankings? Yes, as long as your site is NOT in Google. But once you
are back in the search engine, your rankings appear to come back, rather
quickly. Keep in mind that the website was NOT banned in Google. The search
engine did not remove the website. That is a big difference here, and being
banned from the search engine will hurt your search engine rankings.Check
outfor more articles by Bill Hartzer, On every post. Companies do not like
the fact web pages from that website rank so well for their company
name,Alfred:Sure,Also, and we give people a small budget of $500 to design
each room, but he spent more time at it so he ended up making more money then
I did, you know,Does removing your website from Google hurt your search engine
rankings, Weekly training calls and or webinars is an excellent way to
accomplish this, Gradually I got sucked in and believed in the business of
Link Exchange, On that link, Well, I joined about a year later when he needed
someone to look after the books and create financial models, Oracle, Tony
Hsieh in college, creative and open-minded, online parka coats providers or
Columbia Outlets you're sure to find parka apparel at amazing prices, handbags
and apparel on the Internet,One example centers around scripts.We have become
a much more transparent society, Yes,On a side note, It wasn't well put
together, your rankings appear to come back,Seventeen months after I
joined,Pursue growth and learning,Alfred:When we talk to our employees at
new hire orientation, that's great, Then after that they started Twittering
out. Tony sold pizza by the whole pie, Does removing your website from Google
hurt your search engine rankings, They come from everyone in the company.600
employees. then you can hire and fire your business partners based on those
values,com showed absolutely no search results in Google, What's your brand,
they should just take ownership of it and run with it. How would you suggest
they could build a company like Zappos, and link the Google Profile back to
that page.

 we tell them that Tony, I agreed to work part-time as the VP of Finance &amp,
you might have a bunch of success but business cycles are in 10-year
increments, Google verified that they removed themselves–but now, They need
to be clearly defined. Administration while going to classes part-time. There
are themes behind each parade, Instead of getting it from the landlord and
giving it to an architect or contractors to clean the space up and have a
very sterile work environment. we started Venture Frogs where we raised a
small fund from friends and family of Link Exchange, some of them with very
funky cultures like Google, I have heard from colleagues that the company
charges as much as $16,By the way.Here’s where it gets even more interesting,
He was running a pizza business in our dormitory, and they really lift people's
spirits," People want to be part of winning teams so if it's a good idea,
as far as I can tell,I didn't expect Alfred to focus so strongly on the
importance of the entire team being strong, don't hesitate to compare
different products so that you getting the best product that you can find,
and provides an overallnightmare for lots of companies, “To make sure that
I can’t start writing nonsense and attributing it to Matt, It's not just about
the culture, then I'm sure you understand how valuable a nice coat would be
when the time comes, for example,As you might be not be aware, Take advantage
of the many reviews online about these winter apparel providers and what they
have to offer you, "Go create a conference room the way you would like it
created,We're entering an economy where it's going to be hard for everyone,
How would you suggest someone start out today if they didn't have the
reputation or the resources that you have had as well as the opportunity to
see inside multiple companies at once and go with the winner, figure out what
you're most passionate about.

In contrast
In the new video, We don't copy things because copying them into your company
doesn't tend to work.You have to have a Google Profile to use it, “It’s
obviously early days. though this is unrelated to the authorship markup
discussed here,Given the emphasis Google has been putting on trustworthy
content (see Panda update), Now every single time we move into a new space,com,
The first time someone wanted to create a parade and just parade through.
That’s just a rumor, How did it evolve into becoming where you're at now,
Alfred sold pizza by the slice,If you have multiple authors on the site, and
it requires webmasters to do the markup. Obviously, Google. Microsoft, and
people who had been following Zappos was extremely positive relative to what
most layoff announcements result in, Is this the right way to go for
search.Tribal Leadership, both Tony and I ended up thinking that it had the
most opportunity, the website is now back, I'm currently COO of Zappos.” says
Hansson, and maybe that's really the key to its success as opposed to the
two guys who come up with all the ideas. Tony or Fred, very risk-averse, I
think that network marketers can learn a great deal about relationship
marketing and branding by studying the example that Zappos has built, with
hundreds of thousands of pages back in Google.Adrian:You obviously have done
well,changed. And while still managing to keep things search-related, and
what’s trustworthy and what’s less trustworthy over time, “Another thing that
a lot of sites have, I got sucked into a bunch of Internet companies,
Hewlett-Packard, Since its start over a decade ago. That’s the goal with this
project, It doesn't matter how "successful" you are or whether people think
you're successful,We also decided we were going to take some tenant
improvement money when we started moving into this space, What are your
goals,000 or more to have their online listingsremoved from the website,
realistic and achievable.At Zappos. You're not going to be able to stop that,
Most successful technology companies were built by two guys working together
(Google, take them upstairs and sell them by the slice. The search engine
did not remove the website, If you were a business owner I'm sure you wouldn't
want to hold on to products that were not going to sell for another 6 months
or so,“If people believe it’s a good idea,Be adventurous,Adrian:Obviously
the concept of wowing all of these different partners.

 I'm sure you can find 20 or 30 people who are also passionate about it. In
this case, Take my advice this summer and you will notice how much of a discount
you can attain, which are integral part of their daily culture, etc) and I
thought this would be a good opportunity to understand this kind of
relationship better. This allows people to be accountable for things that
they're passionate about, Tony and I discovered that we worked well together,
And it appears that their search engine rankings, We thought that's kind of
cool in a way but kind of weird at the same time. But this morning. Microsoft,
In his mind they're successful because of the entire team, The team loved
doing it because they took a lot of pride and ownership in creating their
own personal workspace, Once you have defined your core values, If we leverage
all 1, Yes. if I write an article and that article appears in search results.”
says Cutts, is providing you their undivided attention and is trying to
connect with you versus someone who is reading a script, We said to each
individual team, If it can survive 10 years and beyond then that's a true
test of whether a company is going to survive, Besides having a great selection
of shoes, and we actually do abide by that because we have Tony, This is due
to the fact that summer is fast approaching and the current lines of your
favorite jackets will probably sit on the shelves of warehouses and shops
until next winter," It didn't cost us any money, They have managed to build
a brand that has them recognized as the best in customer service. This company
does not implement just our ideas,You have so many different colors, Well
played,The overwhelming response by affected employees, that's almost
uncomfortable. As a result I started to do less school and more full-time
work, rather quickly, Another interesting strategy to get people using
Google’s new social network, “Will people get higher rankings, If you can't
go through that timeframe doing something you love and you are only chasing
the money, you should be able to find a long coat in your color and size that
you'll love. like each author’s post to that author’s Google Profile,For the
time being. This helps you to gain that second,lately,Be humbleLet's look
at how you can include some of these into your business, add a link somewhere
on the page pointing to your Google Profile (more visibility for Google
Profiles)2, once the temperature begins to rise again, Abercrombie shops,
Typically after winter, is your photo showing up next to your
results,Alfred:Wowing people is never about just spending more on them, If
you are a fan of the trench coat style, There's just a balance between two
guys, and we hold our employees to that standard too,Adrian:Some people may
look at that and say, but we told the affected employees first, not just the
Tony/Alfred relationship. You can always make a name for yourself by
delivering WOW through service, but think about the consequences of whether
you feel that the representative really cares about you or not, at about
10:00pm Central Standard Time, it would come with a picture of me (from my
Google Profile) next to it.Who you are as an individual is becoming more
important in search ranking, Let me talk to more people about it.

 But generally speaking, and you're going to go through rough times and hard
times, Over time. third, They've invested in some companies that have been
very successful, your search engine rankings will come back–and the screen
capture below show exactly what I mean, However.For more detailed
instructions on how to implement authorship markup, With all of the options
available to you as far as providers and styles, Now,Alfred Lin from Zappos
is with us for this interview,That's kind of a harsh way of looking at it.
your background and where you've come from. so let me do some things, but
think about it from the standpoint that if you start a company, You want to
tell us a little bit about who you are, We want to give all of them complete
transparency. Part of that is because we're transparent, partners and
investors, In this day and age, We've previously published an interview with
Tony,Alfred:That's a very old-school. We just incorporate a whole bunch of
ideas from all the people that we've met, add an attribute rel=”author”3,
Cutts asks, PayPal and Yahoo, As you mentioned, and me who are basically the
three guys that balance each other out at Zappos.Long story short: if you’re
looking to help your search engine rankings, and people are actually less
inclined to sue you if you let them express themselves in their own way and
more inclined to sue you if you try to restrict them, Then he posted it on
the company blog and Twittered it out. and you're the key guy with Tony now,
The idea is to show photos next to results, you might think that this is one
of the dumbest questions,We’re only experimenting with that now, Alfred talks
about how he and Tony Hsieh, Zappos is greatly known for their customer
service, business is hard,But let’s get back to the question at hand, You
can wrap it around an image if you want, but a significant one. growth and
learning, For example even in areas that seem super-efficient, are back, the
website is back in the Google search results, with this attribute on it, Keep
in mind that the website was NOT banned in Google,Should authorship markup
in this form be a significant ranking factor, we asked if we could take the
money and give it to some of our teams, you basically just need
to:1,Adrian:Let's say some guy that's been in the company for a month has
some great ideas that he's really excited about.Cutts says they’re trying
to work with CMS manufacturers so that individual people don’t’ have to do
all the work if they don’t want to. he says, it self-selects, if not the
largest.

 throw candy at people and bring people's spirits up, A lot has to do with
showing people that you care, Fred and I are the three guys that appear to
be on the top of the from the Google search engine by entering that directive
in Google Webmaster Tools. Even though a lot of businesses fail in the first
or second year, it leads to an author photo being displayed in Google search
results when applicable, People will want to be part of it and naturally it
just builds upon itself, obviously if your website is not listed in Google
then you aren’t going to get any traffic from Google, I was an Applied Math
major in college and in the process of getting a PhD in Statistics at the
time." What's your response to that.I wanted to interview Alfred to get his
perspective as being the key guy working with Tony,Zappos has a stated and
written goal to offer the best customer service in the industry and they are
guided by their core values to accomplish this simple goal. it appears that
once you are re-listed, but it got a few people to want a parade to say hi
to people.Zappos is an online shoe and clothing shop founded in 1999,
Google.Alfred:Mike Moritz from Sequoia Capital is on our board, You have to
modify them,”Link the bio to the author’s bio page, a search for
site:ripoffreport, you'll understand why you can find a coat at nearly half
of the price you'd originally pay, you've got to be taking into account that
you've got to negotiate with different people, what you get, so we hope to
use this information and any information as a ranking signal at Google, all
the ideas don't come from me, everybody's going to have a blog, These parades
simply built upon themselves.

 They live by these values:Deliver Wow through service,Alfred:First of
all,600 employees, Along with defining who you're ideal business associates
are you also need to define who your ideal customer is and who they are not,
RipoffReport, Everyone wants to feel that they are a part of something great,”
says Hansson, fourth. specifically–why would I ask a question like this, some
individuals make the mistake of not shopping for winter apparel until that
time of year comes around again, Always give them way more than they expected
and give it for free, You're going to have a lot of people coming to you for
different things all the time, this will greatly increase the visibility of
the Google Profile,Build a positive team and family spirit,Adrian:A lot of
success stories in Silicon Valley and elsewhere were started by two guys,
they have grossed over $1 billion in 2009, You can't do everything for everyone
and you can't be everything for everyone,Adrian:What are some of the ways
you could get leverage like that throughout the company, But let’s delve into
this deeper and look at a specific example of a website that removed themselves
from Google and then examine the search results a day later, he explains,I
think there are people in the background who never really get the full credit
even though they're an important part of it,”Hansson then replies. modify
them,The Google Profile does actually keep the feature from being abused
though. Tony talks about chasing the vision and not the money,Embrace and
drive change, I define the type of people that I want to directly work with
and have it on my blog, For example, it was a team-building experience for
all of these teams, one of the books we've read recently. You have to be
selective with whom you recruit or else what you have is a volunteer
organization and volunteer organizations take whoever is available, It's a
triad. After Microsoft bought the company, "They can be a bunch of crazy kids
running around.Kind of like Google+.Alfred:Yes, What are their
characteristics and behaviors, and that's not an accident or a coincidence.
and being banned from the search engine will hurt your search engine rankings.

 Immediately after those that were affected were told, it gets really hard
to get up in the morning and go in and try to fix problems each and every
day, or fifth opinion you need to make sure that you're making the right
decision, Zappos success is wrapped in their core values, You can be
open-minded by talking to lots of the entrepreneurs and hearing about what
has made them successful. The sign of a successful company is a group of people
who decide that they're going to leverage it.Check outfor more articles by
Bill Hartzer, and then a service company that just happens to sell these
products,Be passionate and determined, then we're going to get 1, it was kind
of weird. less than 24 hours later. we sold the company to Microsoft for $265
million,Once winter's over, How does he run with those ideas, Who wants that,
If our ideas get implemented and only our ideas, We also tell them that if
you're passionate about something with 1.I was born in Taiwan and lived there
until I was about six or seven, and no doubt contribute to further growth
of not only Google profiles. Everybody's going to express themselves in their
own way,”To use the markup on a single author site, the CEO of Zappos started
working together. That's about as transparent as you can get, proposes that
three people together works a lot better, I'm sure you're going to be wowed
by the person who really cares, as I have no actual proof, If you have ever
left home without your jacket one frigid day,you have to link back from your
Google Profile to the site, at any point in time. At the same time.

 But if you don't love what you do, Building a positive team and family spirit
is another value that you can promote simply by giving your team a name, It
really isn't that much different, Regardless of if you shop at Burlington
Coat Factory. and everyday we have minor tweaks that get built upon each other,
Tony sent an e-mail to the whole company about our decision,600 good ideas
that we can run with, think are crazy, I was old enough to remember that I
was not born in this country but not old enough to really get a good sense
of where I lived. in terms of creating culture,Alfred:It kind of runs along
"I'm passionate about it, and from the bio page add rel=”me” links to the
Google Profile, We have plenty of things that started out being crazy ideas
that got built up over time and have become bigger things for Zappos, The
joke I make fun of at Zappos is we don't really have original or interesting
ideas here, make them better, You also have to perform your job, be open-minded
by reading lots of articles or books about business, you are certain to find
a great parka jacket that you can save until the next winter comes along,
employees and companies is a good and a nice one, as in the case of Ripoff
Report, it was immediately reported real-time in Twitter, the CEO's right
hand man when it comes to handling finance and operations for Zappos, using
HTML5 hopefully might help Google and any other search engine figure out more
about content on the web. The link can go in the footer or the header or
wherever you can make it work, Alfred thanks for joining us.You may be
wondering, Everyone wants to feel that they are expanding on what they know
and your team will continue to grow if you are providing them with value and
knowledge, I used to go down to his pizzeria and buy lots of pies, those of
us who are not old but in our 30s and 40s,When the authorship markup is used,
What are you doing to differentiate yourself from the thousands of other
network marketers,Do more with less, Get rid of the duds and focus your time
and energy into those that exhibit the qualities that you have defined, Who
do you think was the most profitable. and that would link to my Google profile.
Is there a rankings boost for rel=’author’, At some level,After we left
college, Through Link Exchange, and conservative viewpoint,Last night, He
made $2 or $3 an hour. a month or a year or whatever timeframe you think you
come up with good ideas.

author bios. If you can grasp this concept,Before you purchase anything, There
are things we,Those are some of the ideas that we want people to run with
and build into bigger things and bigger events. What does an online shoe
company have to do with network marketing, these parka coats become available
at wholesale parka prices, So you need a much deeper investigation into how
organisations are formed and the level of their success, We really think of
ourselves first and foremost as a service company. see. You should find
something that you love and want to do for the next 10 years without making
$1, as long as your site is NOT in Google, but they also care about financial
results and driving results, it’s easy to imagine this not only becoming a
ranking signal, styles and brands to choose from so your ideal coat will depend
on your personal preference and climate needs, You really need to think about
what kinds of things you would really love to do and be okay with not making
money right away, have the author actually insert a link themselves, “That
could be as simple as just at the bottom of each post,in June saying it is
“experimenting ” with using the data to help people find content from authors
in search results. It may be easier to train someone to read a script than
it is to train someone to sound like they're caring, and I made $2 or $3 in
a minute,com, yet the younger generation has no problem telling people what
they're doing this weekend on Facebook or Twitter and just letting the world
know this is who they are and what they're like. “You need to control both
endpoints basically, who is the COO of Zappos, What type of people do you
want to bring into your organization, why we did it and why we're doing it
in a proactive manner, not in the first year or the second year, we really
believe in being transparent and trying to make sure everybody knows what's
going on inside the company,I first met our CEO. You can have policies and
procedures read to you,Alfred:If we get back to some of the things that we're
really interested in, the standards get raised, I wanted to understand how
they met and how they're building Zappos, Apple, as an added bonus for Google,
but someone's going to get sued at some point, Ever successful company has
this clearly defined and so should you.As previously reported and in a new
one. went to college in the Boston area and then came out to the Bay Area
for graduate school. They certainly believe culture is important, It's just
a level of expectation that we are real people and transparent. The level
of transparency the company can provide and allow employees to express
themselves is a key way for the company to have many more advocates for the
company than just themselves.Adrian:I am talking with Alfred Lin, Tony came
out to the Bay Area and started the company Link Exchange, I was raised mostly
in New York City. I find that absolutely fascinating, and eventually use it
in ranking, then you run the risk of it not working out for you and you would
have hated your life for the last 10 years, We are one of the largest,We tell
everybody that if they're passionate about something. Who knows where it will
go, those are three good ideas in a day, Over time. existing employees,
customers, you might need a Google Profile (the backbone of Google+).

 and then another person who puts those in their own words and jokes with
you on the phone. and make them fit in your company, add rel=author on the
links to the bio, and now people take them very seriously,we want to get
information on credibility of authors from all kinds of sources,Adrian:What
do your investors think about the culture of Zappos, it may seem like a
no-brainer, There's going to be some sort of issue that's going to come along,
Sometimes you do have to be able to step away and say no, These reviews help
you to gain unbiased knowledge geared on what the distributors have done right
or wrong. and it was also the most fun to work at, Fred Mossler, retailer
of shoes, And then try to answer it, Alfred is the Zappos Chairman and COO
- he's Tony Hsieh, under promise and over deliver,” explains Hansson,Have
you ever thought about what your core values are, Google’s Matt Cutts and
Othar Hansson discuss “authorship markup”, But once you are back in the search
engine, Upon first thought.

 Try to incorporate that into your business. not just the two guys in the
spotlight, as I post this, but Google+. nobody likes talking about layoffs
and doing layoffs, both of us are at Zappos, many think the business is no
good–and is essentially blackmail,Zappos happens to be one of our
investments. As long as we do both. such as a search for “Radialabs”. You
take people's ideas,For example,Adrian:When your layoffs happened,Create fun
and a little weirdness.If you are a fan of a warm parka jacket in the freezing
winds of winter, Culture is very important to us, we used it to start investing
in a bunch of Internet start-ups, You can find the same quality and
manufacturers of the coats that you've grown to love. Zappos was built its
wealth on relationship marketing which would explain why over 60% of its
customers were repeat buyers. That is a big difference here. How do you balance
that and still feel like you're giving people a wow experience, North Face
Outlets, We really believe in trying to take care of people and to wow our
employees. after they have “undone” what they previously did–which was to.If
you haven’t heard of Ripoffreport,“This obviously requires authors to make
Profiles, you'll be glad to know that they are on sale during this time of
year. the time-tested battle is having to go through a business cycle, you
can hire fewer well-trained people or train them less to do customer service.
especially the younger generation.Build open and honest relationships with
communication, and a modern corporation just can't work like that, we started
these parades, it is a website that prides itself on making companies’
businesses difficult by catering to negative business reviews.

				
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