Your Federal Quarterly Tax Payments are due April 15th Get Help Now >>

B2B Marketing Organization Best Prac by Braux01

VIEWS: 8 PAGES: 13

									                    Your Solutions Group & Your Corporation

You r So l u ti o n s G ro up         You r So l u ti o n s G ro up
Address 1                             Address 2
Tel. 1                                Tel. 2
Email 1                               Email 2
Web 1                                 Web 2




Preliminary Proposal and
Marketing Plan



          Business to Business
          Marketing Organization Best
          Practice Consultant

          Best Opportunity for Business
          Development Strategy in Marketing
          and Sales



             AUGUST 28, 2011
                                            Table of Contents                                         Page




Introduction..................................................................................................... 3

1     The Team ................................................................................................ 4

      1.1        Your Corporation (Your Corp.) ............................................. 5

      1.2        Your Solutions Group Corporation (YSG) ............................. 5

      1.3        Primary Responsibility for Engineering Marketing Analysis ... 5

2     Scope of Services ................................................................................... 6

      2.1        Phase I ................................................................................ 6

      2.2        Phase II ............................................................................... 8

3     Assumptions ............................................................................................ 9

4     Time For Execution ................................................................................. 9

5     Fees For The Project............................................................................... 9

6     Additional Services Available ................................................................ 10

7     Responsibilities of the Client ................................................................. 11

8     Changes To Project Scope ................................................................... 11

9     Secrecy Undertakings ........................................................................... 11

10               Termination Of The Work.......................................................... 13




                                                                                     2
Introduction



        Business to Business Marketing Organization Best Practice Consultant - eWork Markets
        ID 00000

        The current situation you describe in your Request For Proposal (RFP) is that your
        company is seeking the assistance of an experienced business consultant who can help
        you reorganize and redirect or streamline your marketing efforts comparable to other
        major organizations. Your company needs someone with executive level marketing
        experience able to provide you with a review of those procedures, contracts and
        applicable processes (i.e.: GSA, SBDC, SBA, grants, etc.) and assist you with the
        development of a best practices business-to-business marketing organization including
        the role of the department, leadership, individual roles and business processes etc. Your
        company needs to develop a best practices framework including examples from leading
        B2B Marketers such as IBM or GE. This may include aspects which leverage corporate
        image such as certifications and insurance ratings (i.e.: ISO 9000, ISO 14001, STAR
        Program etc.). Your company also needs to develop an assessment to benchmark your
        current organization vs. the best practice. You need to create a development program to
        raise the organization’s capability and to make sure you are in complete regulatory
        compliance and assist you in reaching your corporate goals.

        From the onset, it appears that your competitors might be prestigious companies like GE,
        IBM, Microsoft, and Coca-Cola, and many others, which currently have thousands of
        private and corporate clients nationwide with expansion plans to service tens of thousands
        more globally. These business models might be just right for your project goals.

        Your interest, it appears to us, is to perform a Market Analysis of the larger consumer,
        commercial or government global market for your services and see how your business
        could be properly positioned. Additionally, you may need a review of the Code of Federal
        Regulations (CFR) for your company’s particular service or product area to ensure
        achievement of complete compliance with U.S. laws and regulations. As you may
        probably know, U.S. industry is regulated by the CFR for various areas such as: food,
        cosmetics and medicine which are regulated by the Food and Drug Administration (FDA),
        the power utilities and other industries are regulated by the Environmental Protection
        Agency (EPA), among many others, and all these agencies have their rules codified in the
        CFR.

        Your Solutions Group (YSG) partners from time to time with other consultants whose
        specialty is different from or expands on theirs. For this task, YSG will be partnering with
        Your Corporation. YSG and Your Corp. are experts in code review and B2B Best
        Practices and applications for marketing of various products and services.

        We hope the following preliminary proposal will describe in as much detail as is possible at
        this point, on how to accomplish your goals.

        Your Corporation administrates engineering, regulatory compliance, product
        marketing, patent process, and environmental consulting services to several sectors
        of the economy. The corporation sub-contracts additional professional personnel


                                                     3
              licensed to offer such services, whenever necessary. The branch which deals with
              environmental solutions is Your Corporation – Environmental Consultants.

              Business solutions include Marketing Analysis / Plans and complete Business Plans.

              Marketing analysis for our client’s products and services profile the latest technology
              and products developed by competing service and manufacturing companies world-
              wide, as also existing patents, trademarks and trade names, the market share in
              certain product categories, production facilities, distribution channels, existing
              networks of suppliers and contractors, a description of work under development,
              earnings and losses statements and an evaluation of the competition.

              Your Corp. will engage in data mining for the client of all the major companies
              offering similar services to your firm and will develop a detailed marketing analysis
              and plan for your company based on this knowledge. The best business model
              prospect will be identified and the remainders will be ranked in order of importance to
              your market and areas of distribution, worthy elements will be incorporated from each
              company into your program.
              At Your Corp., we believe there is a proven strategy for marketing services and products
              effectively and profitably. If all you need is a regulatory review, we can help with this
              aspect exclusively. Please refer to the Scope of Work of this proposal if there are any
              doubts about our strategies
              Please visit us at our website, www.Yourcorp.com.




    Chapter

      1

Business to Business Marketing
Organization Best Practice Consultant

Best Opportunity for Business Development Strategy in Marketing
and Sales


1     The Team



                                                         4
1.1   Your Corporation (Your Corp.)

          Patent Development Consultant, Engineering Consultant, Regulatory Review &
          Compliance Consultants and Marketing and Business Consultants.

          Your Corp. specializes in patent feasibility, regulatory compliance and development of
          products and inventions of varying significance. Engineering specialties are in chemical,
          electronics, mechanical and environmental. In business, our marketing focus necessarily
          combines the systematic penetration approach and the flirtaceous capture approach.
          Business solutions include full metrics and financial planning with the goal of partnering
          with Venture Capitalists (VC) and Angel Investors (AI) from sources domestic, foreign,
          institutional or private.

          Your Corp. provides its clients with access to:

               More Than 50 Domestic Private Venture Capital (VC) Funds

               Several Institutional VC Funds

                   Several Hundred Domestic And Foreign Angel Investors (AI)

                   More Than 100 Federal And State Money Programs

                   Over 50 Micro-Enterprise Loan Sources

                   Over 50 Small Business Loan Sources

                   Over 200 Small Business Investment Companies, And

               More Than 50 Unconventional Loan Programs

1.2   Your Solutions Group Corporation (YSG)

          Information System Consultant, Project Management, Validation Consultant and
          Manufacturing solutions consultants for the Pharmaceutical Industry.

          YSG provides a full range of Technology, Business Process Re-engineering, ERP
          System Implementation Assistance, Project Management, Manufacturing Process
          Automation Laboratory Systems, Compliance services and Engineering services in
          both the business management and manufacturing space.



1.3   Primary Responsibility for Engineering Study and Marketing Analysis

          YSG staff will partner with Your Corporation to meet this project’s goals and will have
          limited input. However, contract acceptance should be made through YSG since they are
          a Certified Affiliate of eWork Markets.

          Your Corporation will be responsible to provide the elements described in the Scope of
          Work for this proposal under a separate sub-contract to YSG.




                                                        5
    Chapter

      2

Business to Business Marketing
Organization Best Practice Consultant
Best Opportunity for Business Development Strategy in Marketing
and Sales


2     Scope of Services

              We would necessarily require further information as to the scope of your request, but for
              now we can outline the basic concepts which will be more fully developed if we are
              awarded the project. We envision a two phase implementation of strategy to introduce
              your product to the market:

2.1     Phase I

        2.1.1.            Records Review and Reconnaissance

                          YSG / YOUR CORP has direct access to sources of marketing information
                          within several Market Sectors, Industry Groups and specific industries,
                          including the Energy Sector, the Industrials Sector, the Information
                          Technology Sector, the Materials Sector and many others. This information
                          summarizes the latest technology and products developed by the major
                          companies in the Sector world-wide, as also existing patents, trademarks and
                          trade names held by the companies, the market share in certain product
                          categories, location of facilities, distribution channels, existing networks of
                          suppliers and contractors, a description of work under development, earnings
                          and losses statements and an evaluation of their competition. YSG / YOUR
                          CORP will engage in data mining for the CLIENT of all the major domestic
                          and foreign companies in the industry having similar products or services to
                          your business and will develop a detailed Marketing Plan for your product
                          based on this knowledge. The best prospect to be imitated, followed and
                          later overtaken within the market will be identified and the remainders will be
                          ranked in order of importance to your service. This task establishes the
                          benchmark your company requested. It also builds the framework for the
                          best practices you requested since we will be analyzing the world’s best
                          companies’ strategies and taking worthy elements from them and
                          implementing these into your company.

        2.1.2.            YSG / YOUR CORP will conduct a full regulatory review of the CLIENT’s
                          product. This review will be done according to the specific agency rules that


                                                          6
         apply to the particular product being marketed. PLEASE NOTE: In some
         instances it may be necessary for the CLIENT to pay certain application fees
         associated with permits or government review procedures, once an
         application is submitted for certification or endorsement. All of the specific
         regulatory aspects will be previously identified for the CLIENT along with any
         waivers or exemptions which may apply for your company’s particular project.

2.1.3.   Liability and insurance costs will be evaluated and summarized.

2.1.4.   In addition to government rules, there may be industry specific standards
         which apply to products sold or services rendered in the United States.
         Certain industries are more dependent on these standards, industry
         practices, norms and specifications, than others. Depending on your
         particular business you may need to follow methods or specifications from
         institutions such as ASTM, ANSI, ASME, AICHE, IEEE, UL, NFPA, etc.
         YSG / YOUR CORP will conduct a full specification review of the CLIENT’s
         product.

2.1.5.   The reports in Sections 2.1.1, 2.1.2, 2.1.3 and 2.1.4 will be forwarded to the
         CLIENT and constitute the results of the Data Mining and Reconnaissance
         task for establishment of a benchmark and best practices framework.

2.1.6.   Evaluation and Report Preparation

         YSG / YOUR CORP will prepare for the CLIENT a Marketing Plan which will
         be exclusively developed and tailored according to the criteria of the chosen
         major company identified in 2.1.1 and on the basis of how well your service
         conforms to the established rules, norms, selection criteria, and existing
         similar product lines (services) of the selected major company. Any review of
         the Marketing Plan should convey that your service or product is well
         conceived, necessary, neat and a natural extension of an implied or
         expressed need on the part of any given client or that your business closes a
         negotiation on a product loop or product line.

         The Marketing Plan prepared by YSG / YOUR CORP will contain the
         following:

                Introduction
                Mission Statement
                Vision and Leadership Roles
                Objectives
                Individual Roles
                Market Assessment
                Existing Product Categories
                Major Business Segments and Revenues
                Departmental Responsibilities
                Business Processes
                Product Placement or Opening in Product Line
                Marketing Scenarios and Cost Structures *
                Optimum Quotas *
                Costs Associated With Rendering Various Services *
                Placement into Existing Channels
                Implementation Strategy and Tactics

                                        7
                        Target Markets
                        Geographic Areas Most Likely to Encompass the Target Market
                        Primary Outlets
                        Secondary Outlets
                        Typical Consumer
                        Dissemination of Product Attributes
                        Positioning
                        Pricing Structure
                        Sales and Profit Objectives
                        Further Product Development
                        Time Required to Introduce the Product
                        Internal Evaluation
                        Distribution and Media Methods
                        Advertising and Promotion
                        Sensitivity Analysis *
                        Liability Assessment *
                        Evaluation of Patent Strength
                        Evaluation of Trade Mark and Copyright Registration
                        Royalty Rate Structures for Patents Cash Sale Valuation
                        Contract Options

                 * Some items may not be relevant to your particular product and could be
                 omitted

      2.1.7.     YSG / YOUR CORP will research contract opportunities (i.e.: GSA, SBDC,
                 SBA, etc.) with federal, state and local governments and agencies; unions,
                 large corporations, etc. and will establish contact on behalf of CLIENT or
                 provide the CLIENT with lists and contacts at the CLIENT’s discretion.

      2.1.8.     YSG / YOUR CORP will recommend specific contingencies to initial rejection,
                 develop some critical financial metrics, contact 25 entities not currently
                 soliciting, about your services and present promotional material.

      2.1.9.     YSG / YOUR CORP will prepare a brief MS Power Point presentation of
                 the salient points of the Final Report.

      2.1.10.    If specifically requested by CLIENT, follow-ups and continuing contacts via
                 promotional material and presentation letters on CLIENTS behalf, beyond
                 those included in Section 2.1.6, including a brief updated Market Research
                 Report, will be billed at the following rates: $500 / 200 campaign material
                 packets forwarded and $300 / 75 campaign material packets forwarded. This
                 task can also be broken down by hours of multi-media marketing and
                 advertising exposure. It is recommended that this option be exercised every
                 quarter to keep your business abreast of changes in the industry

2.2   Phase II

      2.2.1.     Under this task, YSG / YOUR CORP will prepare for the CLIENT a complete
                 Business Plan for your re-organized service(s) or products once more
                 information is known.

      2.2.2.     YSG / YOUR CORP will prepare for the CLIENT business recommendations
                 and strategies for obtaining funding for your business and will present the

                                               8
                      developed Business Plan to at least ten (10) venture capitalists and/or angel
                      investors, and government procurement offices specializing in CLIENT’S
                      business concepts.


3 Assumptions

            YSG / YOUR CORP assumes and shall be held harmless, that all filing fees and
             application fees will be paid by CLIENT as may become necessary and are in
             addition to any sum quoted on this proposal.

            YSG / YOUR CORP assumes that the owner understands that this is not a Business
             Plan, unless undertaking Phase II is opted.

            YSG / YOUR CORP assumes that the owner understands that a complete Business
             Plan to be presented to Procurement venues, Venture Capitalists (VC) and Angel
             Investors (AI) could be developed under Phase II at the associated costs.


4   Time For Execution

         YSG / YOUR CORP shall work with the CLIENT a reasonable schedule in accordance
         with the needs of the CLIENT.

         It has been indicated that the project start date is 09/30/2006, however, the Records
         Review and Reconnaissance will only start when a signed authorization to begin is
         received from the CLIENT. All agreements are to be coordinated with eWork Markets.
         Travel and Per Diem costs will be billed only for authorized field trips outside of the normal
         working area. An estimate of any required travel will be presented to the CLIENT in the
         Final Proposal.

         A Draft Report of each Phase and the Business Plan will be submitted to the CLIENT for
         review and comments, two weeks before submitting the Final Reports. Final Reports will
         be provided along with two copies for the CLIENT.

         The total time to complete the work is one (1) month, thirty (30) days for Phase I and
         Phase II.


5   Fees For The Project

         YSG / YOUR CORP shall receive, as compensation for the work included in PHASE I of
         the Scope of Work, the lump sum amount of THREE THOUSAND ONE HUNDRED
         TWENTY FIVE AND 00/100 DOLLARS ($3,125).

         This lump sum fee will be invoiced as follows:

         45% with the Data Mining and Reconnaissance Reports

         40% with the Draft Reports

         15% with the Final Reports


                                                       9
         If, however, CLIENT chooses both Phase I and Phase II implementation, YSG / YOUR
         CORP shall receive, as compensation for the work included in the Scope of Work, the
         lump sum amount of SIX THOUSAND TWO HUNDRED FORTY FIVE AND 00/100
         DOLLARS ($6,245).

         The lump sum fee will be invoiced as follows:

         30% with the Data Mining and Reconnaissance Reports

         10% with the Phase I Draft Reports

         10% with the Phase I Final Report

         30% with the Phase II, Business Plan Draft Report

         10% with the Phase II, Business Plan Final Report

         10% with the Business Plan Contact / Presentations



         All quoted fees are subject to reasonable negotiation prior to project acceptance by
         CLIENT.


6   Additional Services Available

            Federal and State monies for your business

            Government contracts and grants : FDA, CDC, USAMRID, GSA, etc.

            Grants for small businesses to research and develop high-tech innovations

            Grants for small businesses and non-profit research partneners to research and
             develop high-tech innovations

            Federal Venture Capital (VC) money programs

            Venture Capital Clubs, Associations and Networking

            Angel Investor Contacts

         Many of the fedral programs include yearly renewal for additional government
         funds.

         YSG / YOUR CORP shall receive the following fees, as compensation for on-going and
         continuous additional consulting services:

            Marketing and Business related activities: $45.00 - $55.00 per hour.

            Economic Analysis and Financial Metrics related activities: $55.00 - $65.00 per
             hour.



                                                    10
            Patent filing and maintenance related activities: $65.00 - $75.00 per hour.

            Engineering related activities (i.e.: feasiblity studies, designs, permits,
             constuction inspection, etc.)

                Schematic Detail Design Level: $75.00 per hour.

                Preliminary Detail Design Level: $85.00 per hour.

                Final Detail Design Level: $105.00 per hour.


7   Responsibilities of the Client

         The CLIENT shall be responsible for the following:

            Provide to YSG / YOUR CORP any photos or existing promotional material about
             your company and services or products.

            Supplying YSG / YOUR CORP with any information about patent(s) and or Trade
             Marks in existence for the product and where they are registered, be it in the U.S.,
             European Union, Asia, etc., anything which is already in the public domain.

            Indicating to YSG / YOUR CORP if there are any intentions to further develop the
             product or services, changes that may be made, or additionally associated services
             which may be explored.

            Provide YSG / YOUR CORP any information about advertising and promotional
             goals.

            Corresponding through e-mail or other means with the consultant to fine tune
             strategies.


8   Changes To Project Scope

         YSG / YOUR CORP has prepared this work scope based on our understanding of
         CLIENT needs. The cost of doing the specific project described herein is based on similar
         work done previously. Any significant variation to the scope presented herein will be
         discussed with the CLIENT and additional funding requests will be prepared and
         submitted prior to starting any new work. No work will be done until receiving previous
         approval from the CLIENT authorized representative.


9   Secrecy Undertakings

         YSG / YOUR CORP shall agree to undertake that it will keep the technical information
         disclosed by the CLIENT to YSG / YOUR CORP in strict confidence, and to use the
         same only for the preparation of the design of CLIENT’s Marketing Plan.




                                                    11
    YSG / YOUR CORP will sign any Non-Disclosure or Non-Compete Agreement
    (ND/NC) specified and required by the CLIENT. If not available, we can provide
    CLIENT with a generic version.

    The obligations of YSG / YOUR CORP mentioned above shall not apply to any of the
    following technical information, except if specifically contained in the ND / NC
    Agreement:

    That which is published or otherwise available to the public domain at the time or
    receipt thereof by YSG / YOUR CORP

    That which becomes published or otherwise available to the public domain after
    receipt thereof by YSG / YOUR CORP through no act or failure to act on the part of
    YSG / YOUR CORP

    All documents filed with government agencies become part of the public record.

Similarly YSG / YOUR CORP requests that CLIENT maintain the contents of this
proposal, including, all methods, procedures and strategies as confidential material due to
competitive aspects of doing business.




                                            12
10 Termination Of The Work

        The CLIENT may terminate the work at any time by giving YSG / YOUR CORP written
        notice of the termination of the work one (1) week in advance of the termination date. The
        CLIENT shall pay YSG / YOUR CORP the services performed and the reimbursable
        expenses due to the termination date. There shall be no penalty for termination of this
        agreement.

        All payments are to made to: Your Corporation P.O. Box 0000 Texas, TX 00000-0000.

        Contact with respect to this proposal should be made to: YSG at theirnol@roqui.net,
        www.the-tx.com or Your@prtc.net, info@Yourcorp.com or through eWork Markets.

        The CLIENT may accept this proposal by signing and returning a copy of this document
        which becomes a part of the standard eWork Markets Business Consulting Agreement. A
        standard eWork Markets Business Consulting Agreement will be forwarded as soon as
        this document or some negotiated form of same, is accepted and agreed upon.



        Cordially,

        ______________________                                 ____________________

        Your Name                                              Their Name, President

        President Your Corporation                             Your Solutions Group




        ACCEPTED AND AGREED

        By: _____________________________________

        Print Name: ______________________________

        Date: ___________________________________




                                                   13

								
To top