B2B Marketing and Business Developme by Braux01

VIEWS: 9 PAGES: 12

									                    Your Solutions Group & Your Corporation

You r So l u ti o n s G ro up         You r So l u ti o n s G ro up
Address 1                             Address 2
Tel. 1                                Tel. 2
Email 1                               Email 2
Web 1                                 Web 2




Preliminary Proposal and
Marketing Plan



Business to Business
Marketing and Business
Development Transportation
Consultant

          Best Opportunity for Business
          Development Strategy in Marketing and
          Sales

             AUGUST 28, 2011
                                            Table of Contents                                         Page




Introduction .....................................................................................................3

1     The Team .................................................................................................4

      1.1        Your Corporation (Your Corp.) .............................................. 4

      1.2        Your Solutions Group Corporation (YSG) ............................. 5

      1.3        Primary Responsibility for Engineering Marketing Analysis ... 5

2     Scope of Services ....................................................................................6

      2.1        Phase I ................................................................................ 6

      2.2        Phase II ............................................................................... 8

3     Assumptions.............................................................................................9

4     Time For Execution ..................................................................................9

5     Fees For The Project ...............................................................................9

6     Additional Services Available ................................................................ 10

7     Responsibilities of the Client ................................................................. 11

8     Changes To Project Scope ................................................................... 11

9     Secrecy Undertakings ........................................................................... 11

10               Termination Of The Work.......................................................... 12




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Introduction



        Marketing and Business Development Consultant - eWork Markets ID 00000

        We are a transportation, packaging, distribution company in Atlanta, GA. We are seeking an
        experienced logistics consultant that can help us

        The current situation you describe in your Request For Proposal (RFP) is that your company is
        seeking the assistance of an experienced business consultant who can help you reorganize and
        redirect or streamline your marketing efforts comparable to other major organizations. You need
        help to locate suppliers, shippers, manufacturers and retailers that are in need of your services and
        and warehouse capabilities. Your company needs someone with executive level marketing
        experience able to provide you with a review of those procedures, contracts and applicable
        processes related to transportation, packaging, and distribution and assist you with the
        development of a best practices business-to-business marketing organization including the role of
        the department, leadership, individual roles and business processes etc. Your company needs to
        develop a best practices framework including examples from leading B2B Marketers. This may
        include aspects which leverage corporate image such as certifications and insurance ratings (i.e.:
        ISO 9000, ISO 14001, STAR Program etc.). Your company also needs to develop an assessment
        to benchmark your current organization vs. the best practice. You need to create a development
        program to raise the organization’s capability and to make sure you are in complete regulatory
        compliance and assist you in reaching your corporate goals.

        Your interest, it appears to us, is to perform a Market Analysis of the larger consumer, commercial
        or government global market for your services and see how your business could be properly
        positioned. Additionally, you may need a review of the Code of Federal Regulations (CFR) for your
        company’s particular service to ensure achievement of complete compliance with U.S. D.O.T. and
        Department of Commerce laws and regulations. As you may probably know, U.S. industry is
        regulated by the CFR for various areas such as: food, cosmetics and medicine which are regulated
        by the Food and Drug Administration (FDA), the power utilities and other industries are regulated
        by the Environmental Protection Agency (EPA), among many others, and all these agencies have
        their rules codified in the CFR.

        Your Solutions Group (YSG) partners from time to time with other consultants whose specialty is
        different from or expands on theirs. For this task, YSG will be partnering with Your Corporation.
        YSG and Your Corp. are experts in code review and B2B Best Practices and applications for
        marketing of various products and services.

        We hope the following preliminary proposal will describe in as much detail as is possible at this
        point, on how to accomplish your goals.

        Your Corporation administrates engineering, regulatory compliance, product marketing,
        patent process, and environmental consulting services to several sectors of the economy.
        The corporation sub-contracts additional professional personnel licensed to offer such
        services, whenever necessary. The branch which deals with environmental solutions is Your
        Corporation – Environmental Consultants.

        Business solutions include Marketing Analysis / Plans and complete Business Plans.


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              Marketing analysis for our client’s products and services profile the latest technology and
              products developed by competing service and manufacturing companies world-wide, as also
              existing patents, trademarks and trade names, the market share in certain product
              categories, production facilities, distribution channels, existing networks of suppliers and
              contractors, a description of work under development, earnings and losses statements and
              an evaluation of the competition.

              Your Corp. will engage in data mining for the client of all the major companies offering similar
              services to your firm and will develop a detailed marketing analysis and plan for your
              company based on this knowledge. The best business model prospect will be identified and
              the remainders will be ranked in order of importance to your market and areas of
              distribution, worthy elements will be incorporated from each company into your program.
              At Your Corp., we believe there is a proven strategy for marketing services and products effectively
              and profitably. If all you need is a regulatory review, we can help with this aspect exclusively.
              Please refer to the Scope of Work of this proposal if there are any doubts about our strategies
              Please visit us at our website, www.Yourcorp.com.



    Chapter

      1


Business to Business Marketing and Business
Development Transportation Consultant
Best Opportunity for Business Development Strategy in Marketing and
Sales


1     The Team



1.1   Your Corporation (Your Corp.)

              Patent Development Consultant, Engineering Consultant, Regulatory Review & Compliance
              Consultants and Marketing and Business Consultants.

              Your Corp. specializes in patent feasibility, regulatory compliance and development of products
              and inventions of varying significance. Engineering specialties are in chemical, electronics,
              mechanical and environmental. In business, our marketing focus necessarily combines the
              systematic penetration approach and the flirtaceous capture approach. Business solutions include



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          full metrics and financial planning with the goal of partnering with Venture Capitalists (VC) and
          Angel Investors (AI) from sources domestic, foreign, institutional or private.

          Your Corp. provides its clients with access to:

               More Than 50 Domestic Private Venture Capital (VC) Funds

               Several Institutional VC Funds

                   Several Hundred Domestic And Foreign Angel Investors (AI)

                   More Than 100 Federal And State Money Programs

                   Over 50 Micro-Enterprise Loan Sources

                   Over 50 Small Business Loan Sources

                   Over 200 Small Business Investment Companies, And

               More Than 50 Unconventional Loan Programs

1.2   Your Solutions Group Corporation (YSG)

          Information System Consultant, Project Management, Validation Consultant and Manufacturing
          solutions consultants for the Pharmaceutical Industry.

          YSG provides a full range of Technology, Business Process Re-engineering, ERP System
          Implementation Assistance, Project Management, Manufacturing Process Automation
          Laboratory Systems, Compliance services and Engineering services in both the business
          management and manufacturing space.



1.3   Primary Responsibility for Engineering Study and Marketing Analysis

          YSG staff will partner with Your Corporation to meet this project’s goals and will have limited input.
          However, contract acceptance should be made through YSG since they are a Certified Affiliate of
          eWork Markets.

          Your Corporation will be responsible to provide the elements described in the Scope of Work for
          this proposal under a separate sub-contract to YSG.




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    Chapter

      2


Business to Business Marketing and Business
Development Transportation Consultant
Best Opportunity for Business Development Strategy in Marketing and
Sales


2     Scope of Services

              We would necessarily require further information as to the scope of your request, but for now we
              can outline the basic concepts which will be more fully developed if we are awarded the project.
              We envision a two phase implementation of strategy to introduce your product to the market:

2.1     Phase I

        2.1.1.            Records Review and Reconnaissance

                          YSG / YOUR CORP has direct access to sources of marketing information within
                          several Market Sectors, Industry Groups and specific industries, including the Energy
                          Sector, the Industrials Sector, the Information Technology Sector, the Materials Sector
                          and many others. This information summarizes the latest technology and products
                          developed by the major companies in the Sector world-wide, as also existing patents,
                          trademarks and trade names held by the companies, the market share in certain
                          product categories, location of facilities, distribution channels, existing networks of
                          suppliers and contractors, a description of work under development, earnings and
                          losses statements and an evaluation of their competition. YSG / YOUR CORP will
                          engage in data mining for the CLIENT of all the major domestic and foreign
                          companies in the industry having similar products or services to your business and will
                          develop a detailed Marketing Plan for your product based on this knowledge. The
                          best prospect to be imitated, followed and later overtaken within the market will be
                          identified and the remainders will be ranked in order of importance to your service.
                          This task establishes the benchmark your company requested. It also builds the
                          framework for the best practices you requested since we will be analyzing the world’s
                          best companies’ strategies and taking worthy elements from them and implementing
                          these into your company.

        2.1.2.            YSG / YOUR CORP will conduct a full regulatory review of the CLIENT’s product.
                          This review will be done according to the specific agency rules that apply to the
                          particular product being marketed. PLEASE NOTE: In some instances it may be


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         necessary for the CLIENT to pay certain application fees associated with permits or
         government review procedures, once an application is submitted for certification or
         endorsement. All of the specific regulatory aspects will be previously identified for the
         CLIENT along with any waivers or exemptions which may apply for your company’s
         particular project.

2.1.3.   Liability and insurance costs will be evaluated and summarized.

2.1.4.   In addition to government rules, there may be industry specific standards which apply
         to products sold or services rendered in the United States. Certain industries are
         more dependent on these standards, industry practices, norms and specifications,
         than others. Depending on your particular business you may need to follow methods
         or specifications from institutions such as ASTM, ANSI, ASME, AICHE, IEEE, UL,
         NFPA, etc. YSG / YOUR CORP will conduct a full specification review of the
         CLIENT’s product.

2.1.5.   The reports in Sections 2.1.1, 2.1.2, 2.1.3 and 2.1.4 will be forwarded to the CLIENT
         and constitute the results of the Data Mining and Reconnaissance task for
         establishment of a benchmark and best practices framework.

2.1.6.   Evaluation and Report Preparation

         YSG / YOUR CORP will prepare for the CLIENT a Marketing Plan which will be
         exclusively developed and tailored according to the criteria of the chosen major
         company identified in 2.1.1 and on the basis of how well your service conforms to the
         established rules, norms, selection criteria, and existing similar product lines (services)
         of the selected major company. Any review of the Marketing Plan should convey that
         your service or product is well conceived, necessary, neat and a natural extension of
         an implied or expressed need on the part of any given client or that your business
         closes a negotiation on a product loop or product line.

         The Marketing Plan prepared by YSG / YOUR CORP will contain the following:

                 Introduction
                 Mission Statement
                 Vision and Leadership Roles
                 Objectives
                 Individual Roles
                 Market Assessment
                 Existing Product Categories
                 Major Business Segments and Revenues
                 Departmental Responsibilities
                 Business Processes
                 Product Placement or Opening in Product Line
                 Marketing Scenarios and Cost Structures *
                 Optimum Quotas *
                 Costs Associated With Rendering Various Services *
                 Placement into Existing Channels
                 Implementation Strategy and Tactics
                 Target Markets
                 Geographic Areas Most Likely to Encompass the Target Market
                 Primary Outlets
                 Secondary Outlets

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                          Typical Consumer
                          Dissemination of Product Attributes
                          Positioning
                          Pricing Structure
                          Sales and Profit Objectives
                          Further Product Development
                          Time Required to Introduce the Product
                          Internal Evaluation
                          Distribution and Media Methods
                          Advertising and Promotion
                          Sensitivity Analysis *
                          Liability Assessment *
                          Evaluation of Patent Strength
                          Evaluation of Trade Mark and Copyright Registration
                          Royalty Rate Structures for Patents Cash Sale Valuation
                          Contract Options

                   * Some items may not be relevant to your particular product and could be omitted

       2.1.7.      YSG / YOUR CORP will research contract opportunities with federal, state and local
                   governments and agencies; unions, (i.e.: newspapers), large corporations, etc. and
                   will establish contact on behalf of CLIENT or provide the CLIENT with lists and
                   contacts at the CLIENT’s discretion.

       2.1.8.      YSG / YOUR CORP will recommend specific contingencies to initial rejection, develop
                   some critical financial metrics, contact 25 entities not currently soliciting, about your
                   services and present promotional material.

       2.1.9.      YSG / YOUR CORP will prepare a brief MS Power Point presentation of the salient
                   points of the Final Report.

       2.1.10.     If specifically requested by CLIENT, follow-ups and continuing contacts via
                   promotional material and presentation letters on CLIENTS behalf, beyond those
                   included in Section 2.1.6, including a brief updated Market Research Report, will be
                   billed at the following rates: $500 / 200 campaign material packets forwarded and
                   $300 / 75 campaign material packets forwarded. This task can also be broken down
                   by hours of multi-media marketing and advertising exposure. It is recommended that
                   this option be exercised every quarter to keep your business abreast of changes in
                   the industry.

2.2   Phase II

          2.2.1.   Under this task, YSG / YOUR CORP will prepare for the CLIENT a complete
                   Business Plan for your re-organized service(s) or products once more information is
                   known.

          2.2.2.   YSG / YOUR CORP will prepare for the CLIENT business recommendations and
                   strategies for obtaining funding for your business and will present the developed
                   Business Plan to at least ten (10) venture capitalists and/or angel investors, and
                   government procurement offices specializing in CLIENT’S business concepts.




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3 Assumptions

            YSG / YOUR CORP assumes and shall be held harmless, that all filing fees and application
             fees will be paid by CLIENT as may become necessary and are in addition to any sum quoted
             on this proposal.

            YSG / YOUR CORP assumes that the owner understands that a complete Business Plan to
             be presented to Procurement venues, Venture Capitalists (VC) and Angel Investors (AI) could
             be developed under Phase II at the associated costs.


4   Time For Execution

         YSG / YOUR CORP shall work with the CLIENT a reasonable schedule in accordance with the
         needs of the CLIENT.

         It has been indicated that the project start date is 10/24/2006, however, the Records Review and
         Reconnaissance will only start when a signed authorization to begin is received from the CLIENT.
         All agreements are to be coordinated with eWork Markets. Travel and Per Diem costs will be billed
         only for authorized field trips outside of the normal working area. An estimate of any required travel
         will be presented to the CLIENT in the Final Proposal.

         A Draft Report of each Phase and the Business Plan will be submitted to the CLIENT for review
         and comments, two weeks before submitting the Final Reports. Final Reports will be provided
         along with two copies for the CLIENT.

         The total time to complete the work is one (1) month, thirty (30) days for Phase I and Phase II.

         All quoted times are subject to reasonable negotiation prior to project acceptance by CLIENT.


5   Fees For The Project

         YSG / YOUR CORP shall receive, as compensation for the work included in PHASE I of the Scope
         of Work, the lump sum amount of THREE THOUSAND ONE HUNDRED TWENTY FIVE
         AND 00/100 DOLLARS ($3,125).

         This lump sum fee will be invoiced as follows:

         45% with the Data Mining and Reconnaissance Reports

         40% with the Draft Reports

         15% with the Final Reports

         If, however, CLIENT chooses both Phase I and Phase II implementation, YSG / YOUR CORP
         shall receive, as compensation for the work included in the Scope of Work, the lump sum amount
         of SIX THOUSAND TWO HUNDRED FORTY FIVE AND 00/100 DOLLARS ($6,245).

         The lump sum fee will be invoiced as follows:



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         30% with the Data Mining and Reconnaissance Reports

         10% with the Phase I Draft Reports

         10% with the Phase I Final Report

         30% with the Phase II, Business Plan Draft Report

         10% with the Phase II, Business Plan Final Report

         10% with the Business Plan Contact / Presentations

         All quoted fees are subject to reasonable negotiation prior to project acceptance by CLIENT.


6   Additional Services Available

            Federal and State monies for your business

            Government contracts and grants : FDA, CDC, USAMRID, GSA, etc.

            Grants for small businesses to research and develop high-tech innovations

            Grants for small businesses and non-profit research partneners to research and develop high-
             tech innovations

            Federal Venture Capital (VC) money programs

            Venture Capital Clubs, Associations and Networking

            Angel Investor Contacts

         Many of the fedral programs include yearly renewal for additional government funds.

         YSG / YOUR CORP shall receive the following fees, as compensation for on-going and continuous
         additional consulting services:

            Marketing and Business related activities: $45.00 - $55.00 per hour.

            Economic Analysis and Financial Metrics related activities: $55.00 - $65.00 per hour.

            Patent filing and maintenance related activities: $65.00 - $75.00 per hour.

            Engineering related activities (i.e.: feasiblity studies, designs, permits, constuction
             inspection, etc.)

                Schematic Detail Design Level: $75.00 per hour.

                Preliminary Detail Design Level: $85.00 per hour.

                Final Detail Design Level: $105.00 per hour.




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7   Responsibilities of the Client

         The CLIENT shall be responsible for the following:

            Provide to YSG / YOUR CORP any photos or existing promotional material about your
             company and services or products.

            Supplying YSG / YOUR CORP with any information about patent(s) and or Trade Marks in
             existence for the product and where they are registered, be it in the U.S., European Union,
             Asia, etc., anything which is already in the public domain.

            Indicating to YSG / YOUR CORP if there are any intentions to further develop the product or
             services, changes that may be made, or additionally associated services which may be
             explored.

            Provide YSG / YOUR CORP any information about advertising and promotional goals.

            Corresponding through e-mail or other means with the consultant to fine tune strategies.


8   Changes To Project Scope

         YSG / YOUR CORP has prepared this work scope based on our understanding of CLIENT needs.
         The cost of doing the specific project described herein is based on similar work done previously.
         Any significant variation to the scope presented herein will be discussed with the CLIENT and
         additional funding requests will be prepared and submitted prior to starting any new work. No work
         will be done until receiving previous approval from the CLIENT authorized representative.


9   Secrecy Undertakings

         YSG / YOUR CORP shall agree to undertake that it will keep the technical information disclosed by
         the CLIENT to YSG / YOUR CORP in strict confidence, and to use the same only for the
         preparation of the design of CLIENT’s Marketing Plan.

             YSG / YOUR CORP will sign any Non-Disclosure or Non-Compete Agreement (ND/NC)
             specified and required by the CLIENT. If not available, we can provide CLIENT with a generic
             version.

             The obligations of YSG / YOUR CORP mentioned above shall not apply to any of the
             following technical information, except if specifically contained in the ND / NC Agreement

             That which is published or otherwise available to the public domain at the time or receipt
             thereof by YSG / YOUR CORP

             That which becomes published or otherwise available to the public domain after receipt thereof
             by YSG / YOUR CORP through no act or failure to act on the part of YSG / YOUR CORP

             All documents filed with government agencies become part of the public record.




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        Similarly YSG / YOUR CORP requests that CLIENT maintain the contents of this proposal,
        including, all methods, procedures and strategies as confidential material due to competitive
        aspects of doing business.


10 Termination Of The Work

        The CLIENT may terminate the work at any time by giving YSG / YOUR CORP written notice of
        the termination of the work one (1) week in advance of the termination date. The CLIENT shall
        pay YSG / YOUR CORP the services performed and the reimbursable expenses due to the
        termination date. There shall be no penalty for termination of this agreement.

        All payments are to made to: Your Corporation P.O. Box 0000 Texas, TX 00000-0000.

        Contact with respect to this proposal should be made to: YSG at theirnol@roqui.net, www.the-
        tx.com or Your@prtc.net, info@Yourcorp.com or through eWork Markets.

        The CLIENT may accept this proposal by signing and returning a copy of this document which
        becomes a part of the standard eWork Markets Business Consulting Agreement. A standard
        eWork Markets Business Consulting Agreement will be forwarded as soon as this document or
        some negotiated form of same, is accepted and agreed upon.



        Cordially,

        ______________________                              ____________________

        Your Name                                           Their Name, President

        President Your Corporation                          Their Solutions Group

        ACCEPTED AND AGREED

        By: _____________________________________

        Print Name: ______________________________

        Date: ___________________________________




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