New Models for Distributing Digital Content

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							                   New Models
                        for                                      Intellectual Property Rights
                                                                        • legal framework inconclusive
           Distributing Digital Content                                 • issue seen as major barrier
                                                                        • requires balance between rights holders
                                                                          and rights users
                              J. Trant
                          jtrant@io.org
                    http://www.io.org/~jtrant


J. Trant - MESL Project - www.ahip.getty.edu/mesl                J. Trant - MESL Project - www.ahip.getty.edu/mesl




Rights in digital images complex                                 • Rights complex...
       •   original work of art                                         • each form may have distinct rights
       •   photographic reproduction                                    • often held separately
       •   digital image                                                • rights in one media don’t transfer to
       •   manipulated digital image                                      another
       •   accompanying text




J. Trant - MESL Project - www.ahip.getty.edu/mesl                J. Trant - MESL Project - www.ahip.getty.edu/mesl




Rights administration inefficient                                MESL a response
       • finding images and rightsholders difficult                     • establish the terms and conditions for the
       • fees for using individual images high                            educational use of museum images and
                                                                          text
       • terms and conditions vary
                                                                        • facilitate distribution of high quality
       • volume required for digital production                           information
         problematic
                                                                        • enable collaboration between rights
       • high overhead throughout the system                              holders and rights users



J. Trant - MESL Project - www.ahip.getty.edu/mesl                J. Trant - MESL Project - www.ahip.getty.edu/mesl




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MESL approach                                                      Why museums and universities?
       •   site license collections of images                             •   museums have images and information
       •   avoid “pay per bit”                                            •   universities have delivery systems
       •   reasonable monitoring requirements                             •   both have educational mandate
       •   effective administration                                       •   share common culture and interests
       •   predictable costs; no hidden charges




J. Trant - MESL Project - www.ahip.getty.edu/mesl                  J. Trant - MESL Project - www.ahip.getty.edu/mesl




15 Institution collaboration                                       Participating Museums
       • interdisciplinary project teams on each                          • Fowler Museum of Cultural History at UCLA
         campus                                                           • The George Eastman House, Rochester, NY
       • central coordination at AHIP                                     • The Harvard University Art Museums,
       • management committee to advise                                     Cambridge, MA
       • January 1995 - June 1997                                         • The Library of Congress, Washington, DC
                                                                          • The Museum of Fine Arts, Houston, TX
                                                                          • The National Gallery of Art, Washington, DC
                                                                          • The National Museum of American Art,
                                                                            Washington, DC
J. Trant - MESL Project - www.ahip.getty.edu/mesl                  J. Trant - MESL Project - www.ahip.getty.edu/mesl




Participating Universities                                         Progress to Date
       • American University, Washington, DC                              •   Cooperative Agreement signed
       • Columbia University, New York, NY                                •   images selected and distributed
       • Cornell University, Ithaca, NY                                   •   deployment on each campus
       • University of Illinois, Urbana-Champaign, IL                     •   evaluation
       • University of Maryland, College Park, MD
       • University of Michigan, Ann Arbor, Dearborn
         and Flint, MI
       • University of Virginia, Charlottesville, VA

J. Trant - MESL Project - www.ahip.getty.edu/mesl                  J. Trant - MESL Project - www.ahip.getty.edu/mesl




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Cooperative Agreement                                          Selection of test images
       • defines terms and conditions                                 • over 8000 images distributed by fall of 96
          - educational use on campus network                         • challenge to create coherent data sets
          - includes research, teaching, student                         - support teaching
             projects                                                    - work within digitization plans
          - no redistribution                                            - negotiate to meet curricular needs
          - no commercial use
       • will form basis for model site license


J. Trant - MESL Project - www.ahip.getty.edu/mesl              J. Trant - MESL Project - www.ahip.getty.edu/mesl




Data Distribution                                              Text Formats
       • University of Michigan as “distribution                      • Data Dictionary developed
         central”                                                        - object description as fielded text
       • each campus mounted entire image set                            - unstructured texts linked
       • deployment decisions based on local                                - conservation reports
         infrastructures
                                                                            - exhibition history
                                                                            - bibliography
                                                                      • consistency major challenge


J. Trant - MESL Project - www.ahip.getty.edu/mesl              J. Trant - MESL Project - www.ahip.getty.edu/mesl




Image Formats                                                  Objectives
       • maxium quality museums would release                         • separate content from delivery systems
            - 758 x 512 through 1536 x 1024                           • learn about issues by studying choices
            - 24 bit colour                                           • understand process of data creation and
       • file formats                                                   delivery
            - JFIF with JPEG, PhotoCD, TIFF                           • discover where standards essential
       • sites determined image delivery strategy



J. Trant - MESL Project - www.ahip.getty.edu/mesl              J. Trant - MESL Project - www.ahip.getty.edu/mesl




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J. Trant - MESL Project - www.ahip.getty.edu/mesl              J. Trant - MESL Project - www.ahip.getty.edu/mesl




J. Trant - MESL Project - www.ahip.getty.edu/mesl              J. Trant - MESL Project - www.ahip.getty.edu/mesl




J. Trant - MESL Project - www.ahip.getty.edu/mesl              J. Trant - MESL Project - www.ahip.getty.edu/mesl




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J. Trant - MESL Project - www.ahip.getty.edu/mesl              J. Trant - MESL Project - www.ahip.getty.edu/mesl




J. Trant - MESL Project - www.ahip.getty.edu/mesl              J. Trant - MESL Project - www.ahip.getty.edu/mesl




J. Trant - MESL Project - www.ahip.getty.edu/mesl              J. Trant - MESL Project - www.ahip.getty.edu/mesl




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J. Trant - MESL Project - www.ahip.getty.edu/mesl              J. Trant - MESL Project - www.ahip.getty.edu/mesl




J. Trant - MESL Project - www.ahip.getty.edu/mesl              J. Trant - MESL Project - www.ahip.getty.edu/mesl




                                                               Uses for museum information
                                                                      • teaching and research in the Humanities
                                                                         - art history, history, anthropology,
                                                                           cultural and religious studies
                                                                      • multimedia development
                                                                         - distance learning, visual literacy,
                                                                           independent study, life-long learning
                                                                      • information and computer science
                                                                         - image database research, image
                                                                           processing
J. Trant - MESL Project - www.ahip.getty.edu/mesl              J. Trant - MESL Project - www.ahip.getty.edu/mesl




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Use on campus
       • critical to success of project
       • broad range of activities
           - UMD, joint studio/art history project
           - UVA, Religious Studies




J. Trant - MESL Project - www.ahip.getty.edu/mesl               J. Trant - MESL Project - www.ahip.getty.edu/mesl




J. Trant - MESL Project - www.ahip.getty.edu/mesl               J. Trant - MESL Project - www.ahip.getty.edu/mesl




J. Trant - MESL Project - www.ahip.getty.edu/mesl               J. Trant - MESL Project - www.ahip.getty.edu/mesl




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J. Trant - MESL Project - www.ahip.getty.edu/mesl              J. Trant - MESL Project - www.ahip.getty.edu/mesl




Evaluation                                                     Economics
       •   statistics about use                                       • costs and benefits of new technology
       •   profiles of distribution systems                           • costs of rights administration
       •   assessment of interface choices                            • model self-sustaining system
       •   examination of search capabilities




J. Trant - MESL Project - www.ahip.getty.edu/mesl              J. Trant - MESL Project - www.ahip.getty.edu/mesl




Goals                                                          Further Information
       • enable the educational use of museum                         • http://www.ahip.getty.edu/mesl
         digital assets
       • propose a famework for the collective
         administration of museum intellectual
         property rights
       • suggest a scalable system for
         implementation



J. Trant - MESL Project - www.ahip.getty.edu/mesl              J. Trant - MESL Project - www.ahip.getty.edu/mesl




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