New Models for Distributing Digital Content
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New Models
for Intellectual Property Rights
• legal framework inconclusive
Distributing Digital Content • issue seen as major barrier
• requires balance between rights holders
and rights users
J. Trant
jtrant@io.org
http://www.io.org/~jtrant
J. Trant - MESL Project - www.ahip.getty.edu/mesl J. Trant - MESL Project - www.ahip.getty.edu/mesl
Rights in digital images complex • Rights complex...
• original work of art • each form may have distinct rights
• photographic reproduction • often held separately
• digital image • rights in one media don’t transfer to
• manipulated digital image another
• accompanying text
J. Trant - MESL Project - www.ahip.getty.edu/mesl J. Trant - MESL Project - www.ahip.getty.edu/mesl
Rights administration inefficient MESL a response
• finding images and rightsholders difficult • establish the terms and conditions for the
• fees for using individual images high educational use of museum images and
text
• terms and conditions vary
• facilitate distribution of high quality
• volume required for digital production information
problematic
• enable collaboration between rights
• high overhead throughout the system holders and rights users
J. Trant - MESL Project - www.ahip.getty.edu/mesl J. Trant - MESL Project - www.ahip.getty.edu/mesl
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MESL approach Why museums and universities?
• site license collections of images • museums have images and information
• avoid “pay per bit” • universities have delivery systems
• reasonable monitoring requirements • both have educational mandate
• effective administration • share common culture and interests
• predictable costs; no hidden charges
J. Trant - MESL Project - www.ahip.getty.edu/mesl J. Trant - MESL Project - www.ahip.getty.edu/mesl
15 Institution collaboration Participating Museums
• interdisciplinary project teams on each • Fowler Museum of Cultural History at UCLA
campus • The George Eastman House, Rochester, NY
• central coordination at AHIP • The Harvard University Art Museums,
• management committee to advise Cambridge, MA
• January 1995 - June 1997 • The Library of Congress, Washington, DC
• The Museum of Fine Arts, Houston, TX
• The National Gallery of Art, Washington, DC
• The National Museum of American Art,
Washington, DC
J. Trant - MESL Project - www.ahip.getty.edu/mesl J. Trant - MESL Project - www.ahip.getty.edu/mesl
Participating Universities Progress to Date
• American University, Washington, DC • Cooperative Agreement signed
• Columbia University, New York, NY • images selected and distributed
• Cornell University, Ithaca, NY • deployment on each campus
• University of Illinois, Urbana-Champaign, IL • evaluation
• University of Maryland, College Park, MD
• University of Michigan, Ann Arbor, Dearborn
and Flint, MI
• University of Virginia, Charlottesville, VA
J. Trant - MESL Project - www.ahip.getty.edu/mesl J. Trant - MESL Project - www.ahip.getty.edu/mesl
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Cooperative Agreement Selection of test images
• defines terms and conditions • over 8000 images distributed by fall of 96
- educational use on campus network • challenge to create coherent data sets
- includes research, teaching, student - support teaching
projects - work within digitization plans
- no redistribution - negotiate to meet curricular needs
- no commercial use
• will form basis for model site license
J. Trant - MESL Project - www.ahip.getty.edu/mesl J. Trant - MESL Project - www.ahip.getty.edu/mesl
Data Distribution Text Formats
• University of Michigan as “distribution • Data Dictionary developed
central” - object description as fielded text
• each campus mounted entire image set - unstructured texts linked
• deployment decisions based on local - conservation reports
infrastructures
- exhibition history
- bibliography
• consistency major challenge
J. Trant - MESL Project - www.ahip.getty.edu/mesl J. Trant - MESL Project - www.ahip.getty.edu/mesl
Image Formats Objectives
• maxium quality museums would release • separate content from delivery systems
- 758 x 512 through 1536 x 1024 • learn about issues by studying choices
- 24 bit colour • understand process of data creation and
• file formats delivery
- JFIF with JPEG, PhotoCD, TIFF • discover where standards essential
• sites determined image delivery strategy
J. Trant - MESL Project - www.ahip.getty.edu/mesl J. Trant - MESL Project - www.ahip.getty.edu/mesl
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J. Trant - MESL Project - www.ahip.getty.edu/mesl J. Trant - MESL Project - www.ahip.getty.edu/mesl
J. Trant - MESL Project - www.ahip.getty.edu/mesl J. Trant - MESL Project - www.ahip.getty.edu/mesl
J. Trant - MESL Project - www.ahip.getty.edu/mesl J. Trant - MESL Project - www.ahip.getty.edu/mesl
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J. Trant - MESL Project - www.ahip.getty.edu/mesl J. Trant - MESL Project - www.ahip.getty.edu/mesl
J. Trant - MESL Project - www.ahip.getty.edu/mesl J. Trant - MESL Project - www.ahip.getty.edu/mesl
J. Trant - MESL Project - www.ahip.getty.edu/mesl J. Trant - MESL Project - www.ahip.getty.edu/mesl
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J. Trant - MESL Project - www.ahip.getty.edu/mesl J. Trant - MESL Project - www.ahip.getty.edu/mesl
J. Trant - MESL Project - www.ahip.getty.edu/mesl J. Trant - MESL Project - www.ahip.getty.edu/mesl
Uses for museum information
• teaching and research in the Humanities
- art history, history, anthropology,
cultural and religious studies
• multimedia development
- distance learning, visual literacy,
independent study, life-long learning
• information and computer science
- image database research, image
processing
J. Trant - MESL Project - www.ahip.getty.edu/mesl J. Trant - MESL Project - www.ahip.getty.edu/mesl
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Use on campus
• critical to success of project
• broad range of activities
- UMD, joint studio/art history project
- UVA, Religious Studies
J. Trant - MESL Project - www.ahip.getty.edu/mesl J. Trant - MESL Project - www.ahip.getty.edu/mesl
J. Trant - MESL Project - www.ahip.getty.edu/mesl J. Trant - MESL Project - www.ahip.getty.edu/mesl
J. Trant - MESL Project - www.ahip.getty.edu/mesl J. Trant - MESL Project - www.ahip.getty.edu/mesl
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J. Trant - MESL Project - www.ahip.getty.edu/mesl J. Trant - MESL Project - www.ahip.getty.edu/mesl
Evaluation Economics
• statistics about use • costs and benefits of new technology
• profiles of distribution systems • costs of rights administration
• assessment of interface choices • model self-sustaining system
• examination of search capabilities
J. Trant - MESL Project - www.ahip.getty.edu/mesl J. Trant - MESL Project - www.ahip.getty.edu/mesl
Goals Further Information
• enable the educational use of museum • http://www.ahip.getty.edu/mesl
digital assets
• propose a famework for the collective
administration of museum intellectual
property rights
• suggest a scalable system for
implementation
J. Trant - MESL Project - www.ahip.getty.edu/mesl J. Trant - MESL Project - www.ahip.getty.edu/mesl
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