New Name…Same Great Conference
Make an Impact!
Program • Conference Daily • Online
formerly the National Educational Computing Conference (NECC)
Go the extra
Advertise today and get r
in Print &
Final Program & Exhibit Guide
Our combined Final Program & Exhibit Guide is a single, content-packed publication that provides
convenience for the attendee—and—a focused, value-added promotional opportunity to our corporate
partners. Companies can purchase advertising in the document placed in every attendee’s registration
packet! From cover positions, premium placement, to quarter-page ads—there are a variety of advertising
options to meet a variety of marketing budgets.
We are also offering a high-pro le, 3-panel roll-
out position as the front cover of the program.
Flap Inside Content Advertisers get the inside front cover, plus the
Cover two pages revealed under the ap.
Table of The possibilities are almost endless. If you don’t
Roll-out Positions Contents nd an advertising option you like, give us a call
to discuss other creative possibilities that would
t your needs! Premium space is limited—be sure to act quickly to con rm
the placement of your choice. See the following pages for details.
The Ofﬁcial Conference Daily for ISTE 2010
Have your company featured in the only conference daily hand-delivered to EVERY attendee as they arrive
at the convention center each day! The ISTE Daily Leader—the of cial event daily—expands its onsite
weekday distribution to include ISTE hotel shuttles! Plus, advertisers in the Sunday issue will also have
their ads placed on the seat of every chair in the Opening Keynote in our special Keynote Issue!
Fresh each day with onsite coverage, news, previews, and analysis, the ISTE Daily Leader is chock-full
of must-see editorial content that conference attendees can trust. A high editorial-to-advertising ratio
(maximum 40% ad content) ensures both high reader engagement and an outstanding platform for
getting your message seen by attendees. This second-to-none event daily is available not only onsite
at the conference, but also long after in PDF format at ISTE’s website. Year-round, thousands of highly
motivated educators that could not attend the conference in person can access the latest editorials in
the ed tech event industry, increasing advertiser exposure that much more!
Don’t miss this extraordinary opportunity to reach every ISTE 2010 attendee. Ad space will ll
quickly, so submit your order today! Details on rates, options, and submission guidelines follow in
the next few pages.
Other Ways to M
ADD A LOGO AND HIGHLIGHT COMPANY NAME
Add that ‘extra punch’ to your company’s listing in the exhibitor directory—purchase a logo
advertisement! Exhibitors may purchase the opportunity to place their company logo next to their listing within the
full-color exhibitor directory.
Exhibitors can also highlight their company name within the exhibitor indexes to stand out even more! See order
form for details and deadlines.
BUY AN ADDITIONAL LISTING
Sample limited listing Newly merged with another company? Exhibiting with partners in your booth? No problem—now you can
with logo added
purchase additional listings so that partnering organizations can appear as part of the exhibitor directory and indexes
in the conference program!
ready to reach thousands
Online Interactive Exhibit Hall—
Logo Advertisements on the Web! STAR
LOGO in booth
Purchase one of our logo advertisements and GET NOTICED before anybody ever sets foot in &
next to LOGO in
Denver! We have provided one of the most effective and comprehensive online interactive exhibit company roll over!
hall environments available in the industry. Attendees and exhibitors alike have recognized its value
as a high-speed planning tool for the conference. With each year that passes, we continue to make
it even better and reach more audience members. It’s not only a planning tool for attendees, but
also a promotional tool for our corporate partners!
Now you have the option to STAND OUT among your competitors and MAKE AN IMPACT on the
audience you wish to reach months before the conference even begins.
For as many as 6 months (February–July), you can have your company logo appear in your booth, LOGO
your booth rollover, alongside your company description, or all three. For companies in booths and
smaller than 30’x30’ we offer a star–plus–rollover option as another way to catch the eye of anyone roll over!
perusing the ISTE Exhibit Hall online!
Act now to ensure that attendees nd your company—become a web advertiser! Deadlines are early
to maximize online display time. See Mechanical Requirements & Submission Instructions for details.
Keep your company’s message in plain sight
with ISTEVision underwriting.
Last year’s ISTEVision Video Network launched to great success, with more than 25,000 unique visits in more than 109
countries tuning in to watch and upload great educational content. The free network has its own unique URL, with each
uploaded video meta-tagged with content key words, curriculum areas, embed codes, descriptions, and more.
New in 2010, the ISTEVision Network will begin accepting corporate and organizational underwriters, with media rates
based on the following categories:
• Timing (when in the calendar year your message is broadcast)
• Frequency (how often your message is broadcast)
• Length (duration of your message)
• Channels (on which channel and how many channels your message is viewed)
• Event-based or year-round (whether your message is available during ISTE 2010 or before/after)
A complete schedule of pricing and options will be available in January 2010. Feel free to contact ISTE Conference Director, Donella Evoniuk
at email@example.com with any questions. Please be sure to put “ISTEVision” in the subject line to ensure a timely reply!
COMING SOON! The network will be refreshed with a new look and more content beginning in February 2010. New features will include
viewer ratings/comments, NETS alignment, subscription capability, contest hosting, and more. Visit www.istevision.org to view the existing
site and content.
Make an Impact
We offer either the limited listing, featuring a booth number, company name, and contact information, as well as a cross-
reference tag line directing readers to the primary contract-holding organization—or the full company listing providing this
information as well as a full company and product description—up to a 100-word maximum!
Listing in the company product classi cations index is available at an extra fee. See order form for pricing and submission
requirements for details.
Would you like to have your company’s literature made available to conference attendees? Order our Literature
Distribution service! The Literature Distribution points are an integral part of the exhibit and are strategically located for
maximum foot traf c.
This service is an excellent option both for companies who wish to bene t by participating in ISTE 2010 but nd they cannot
exhibit at this year’s conference, and also for current exhibitors looking for that extra bit of exposure! If you are interested in
this opportunity, refer to the enclosed application for rates and details.
Mechanical Requirements & Submission Instructions
Review these important mechanical requirements when developing advertisements for the Combined Program & Exhibit Guide as well as the
ISTE Daily Leader.
Combined Final Program & Exhibit Guide ISTE Daily Leader
The nal trimmed page size is 7.875” wide x 10.625” high. The nal trimmed page size is 11” wide x 17” high.
Refer to the chart below for live image area. Refer to the chart below for live image area.
Full Page Half Page Quarter Page Full Page Half Page Quarter Page
Live image area: Live image area: Live image area: Live image area: Live image area: Live image area:
10 W x 15.25 H 10 W x 7 H 4.8 W x 7.125 H
6.875 W x 9.875 H 6.875 W x 4.75 H 3.25 W x 4.75 H
Bleed Size Bleed Size
8.125 W x 10.875 H 8.125 W x 5.25 H Eighth Page Eighth Page
Live image area: Live image area:
3.25 W x 2.25 H 4.8 W x 3.4 H
• Ads must be supplied as high-resolution (minimum 300 dpi) PDF les.
• Ads are full color, process only (CMYK).
• Ads may be submitted digitally on zip disk, CD, or email attachment.
• Bleed ads are available for Full and Half page advertisements in the Combined Final Program & Exhibit Guide only (please pay close attention
to live area recommendations described above). There will be no bleed ads in the ISTE Daily Leader.
• A laserprint/photocopy must be submitted as a proof.
All ads are to be speci ed as Process Color only. Spot (Pantone) colors should be matched using process color builds. Ads not supplied as
process builds will be returned for correction at the advertiser’s expense.
Complete, sign, and send the order form (enclosed), along with appropriate payment, no later than April 5, 2010 for the Combined Final Program &
Exhibit Guide, or May 7, 2010 for the ISTE Daily Leader.
Payment details and a mailing address may be found on the enclosed order form.
Send artwork according to the mechanical requirements above no later than April 16, 2010 for the Combined Final Program & Exhibit Guide, or
June 7, 2010 for the ISTE Daily Leader, to the contact information on the order form.
Please note the following:
• All advertising costs are non-commissionable.
• Any deviations from speci cations may compromise the quality of the advertisement and may result in increased costs.
• ISTE is not responsible for the quality of reproduction when speci cations are not adhered to and reserves the right to alter materials received without
approval that are at variance with mechanical requirements.
• Attention Conference Program & Exhibit Guide Advertisers! Submit advertisements by April 16, 2010 and avoid rush charges.
• Ads cannot be canceled. No refunds will be issued.
• If artwork is submitted after deadline, advertiser accepts rush charges or placement in the Exhibit Guide Addendum (black and white only).
Deadline Reminders All payments due with application no later than June 1, 2010
Feb 1 Feb 8 Apr 5 Apr 16 May 7 May 24 May 28 Jun 7
Combined Final Program Application Artwork
& Exhibit Guide Deadline Deadline
ISTE Daily Leader Deadline Deadline
Online Exhibit Hall Application Materials
Advertisements Deadline* Submission
Listing Enhancements Application &
& Additional Listings Submission
Literature Distribution Application Shipping
*Note: orders accepted after these dates.
Listing Enhancements & Additional Listings
Complete, sign, and send the order form (enclosed), along with appropriate payment, no later than April 5, 2010. Payment details and a mailing
address may be found on the enclosed order form.
Submit materials by April 16, 2010, following guidelines listed below.
Bold Company Name Submit order form as directed.
in Exhibit Indexes
Company Logo in Submit logo to firstname.lastname@example.org. Logo must be submitted at a minimum of
Listed in Product appear in the printed Final Program & Exhibit Guide to email@example.com. Please
Classiﬁcations Index reference the interactive exhibit hall enviroment (http://center.uoregon.edu/ISTE/2010/
Limited Company Send full company contact details (company name, address, phone, fax, email, and web
Listing address) and name of exhibiting organization contracted directly with ISTE 2010 Exhibit
Management, to firstname.lastname@example.org.
Full Company Listing Send the same details as described above in ‘Limited Listing,’ plus a maximum 100-word
description, to email@example.com.
Online Interactive Exhibit Hall Advertisements
Complete, sign, and submit the order form (enclosed), along with appropriate payment, by February 1 for maximium online display time starting
in March. Orders and materials may be submitted after February 1, however advertising rates will remain unchanged. Interactive Exhibit Hall
Advertisements will remain live through July 2010. Please allow approximately one week after logo submission for materials to be posted to the
Interactive Exhibit Hall environment.
Submit logos via email to firstname.lastname@example.org following the guidelines listed below.
Please note color variations on the web are possible. We reserve the right to return advertisements that do not adhere to the mechanical
requirements listed above.
Complete, sign, and send the order form (enclosed), along with payment of $350, no later than May 24, 2010. Payment details and mailing
address may be found on the enclosed order form.
Shipping instructions will be emailed to you upon receipt of application and payment, beginning 30 days prior
to the conference.
Please note the following:
• Do not send display materials to the address on the order form. Exhibit Management will email shipping instructions upon receipt of
application and payment.
• Leftover materials will not be returned.
Contact Exhibit Management
1.541.346.3537 • email@example.com
Advertising Order Form
Combined Final Program & Exhibit Guide
Select ad size and preferred placement
Premium Placement Standard Placement Premium ad space is limited
(1st 16 pages) (2nd 16 pages) (Beyond p. 32) Call 1.541.346.3537 to conﬁrm availability!
Full Page $5,050 $4,050 $3,050
Half Page $3,890 $2,890 $1,890 Attention!
Quarter Page $3,250 $2,250 $1,250 Super discount rates available for ISTE’s
Eighth Page N/A $950 $750
membership publication (circ 25K + ISTE reg
bag distribution) Learning & Leading with
COVER POSITIONS (Full page only)
Outside Back Cover $8,450 Call Exhibit Management at 1.541.346.3537
for more information.
Inside Front Cover Roll-o ut (3-Page Package) $12,150
Inside Front Cover $8,450
Please note: ads cannot be canceled. No refunds will
Inside Back Cover $7,250 be issued for canceled ad orders.
Bold Company Name in Exhibit Indexes $250 Payment & Submission Instructions
Company Logo in Exhibitor Directory $300
Combo Package (Logo plus Bold Company Name) $375
1 Calculate the total amount of your order and complete
the required ﬁelds below:
ADDITIONAL LISTINGS Final Program & Exhibit Guide Advertising: $
Company Name Listed in Product Classiﬁcations Index $75 Cover Positions: $
Limited Company Listing $250 Listing Enhancements: $
Full Company Listing $375
Additional Listings: $
ISTE Daily Leader—The Ofﬁcial Conference Daily! ISTE Daily Leader Advertising: $
Select ad size, frequency, and day of publication. Fees shown below are per insertion. Online Exhibit Hall Advertising: $
Day—For 1x and 2x,
1x 2x 4x Please indicate days Literature Distribution: $
Full Page $2,500 $2,000 $1,800 Sunday: Keynote Issue Seat Drop Total Charges $____________
Half Page $1,500 $1,250 $1,050 Monday
Quarter Page $1,100 $1,000 $800 Tuesday COMPANY
Eighth Page N/A $600 $450 Wednesday ADDRESS
Outside Back Cover $5,000 $4,000 $3,600
CITY STATE ZIP
Inside Front Cover $4,375 $3,500 $3,150
Inside Front Cover Half Page $2,625 $2,188 $1,838 PHONE FAX
Inside Back Cover $3,750 $3,000 $2,700
Inside Back Cover Half Page $2,250 $1,875 $1,575
ISTEVision CONTACT SIGNATURE
Check here if you are interested in ISTEVision underwriting. We will then contact you with a DATE
complete list of pricing and options.
Online Interactive Exhibit Hall 2 Submit completed order form to exhibit management via
email, fax, or mail.
Logo added to company description $350
Star on booth plus logo rollover $750
3 Submit appropriate materials (described under Mechanical
Standard Combo Package $850 Requirements and Submission Instructions) and remit
(logo added to company description and star on booth plus logo in rollover) payment by prescribed deadlines.
Logo on booth plus logo rollover $1,050
Premium Combo Package $1,150 4 Please note that credit cards are not accepted.
(logo added to company description and logo on booth plus logo in rollover; limited to 30’x30’ booth or larger) Checks should be made payable to ISTE and mailed to:
ISTE 2010 Advertising
Literature Distribution 180 W. 8th Street, Suite 300
Eugene, OR 97401-2916
Literature Distribution $350
Questions? Email: firstname.lastname@example.org
Contact Exhibit Management at 1.541.346.3537 or email@example.com
New Name…Same Great Conference
in print & online
Make your marketing dollars count even more—
invest in an integrated presence at ISTE 2010!
Advertising at ISTE is one of the most valuable ways to direct your marketing efforts. As an exhibitor you will reach more
than 13,000 leaders in educational technology. Get their attention—and keep it year-round—with ads in our print and
Final Conference Program & Exhibit Guide
Our combined Final Program & Exhibit Guide is a single, content-packed publication that provides convenience for the
attendee—and—a focused, value-added promotional opportunity to our corporate partners. Companies can purchase
advertising in the document placed in every attendee’s registration packet. From cover positions, 3-panel roll-folds, premium
placement, to quarter-page ads—look for a variety of advertising options to meet a variety of marketing budgets! We’ve created
some new opportunities this year, so be sure to check out the order form for details.
The Ofﬁcial Daily Newspaper of ISTE 2010
If you want to make a recurring impression at ISTE, the ISTE Daily Leader remains the best daily advertising option
available. With all content written by ISTE editorial staff—including vibrant daily features, guest editorials, conference
and exhibit hall coverage—the ISTE Daily Leader is an attendee “must read” and a great way to get your message to all
conference-goers! The ISTE Daily Leader is also the only conference daily hand-delivered to EVERY attendee as they
arrive at the convention center each day! The of cial event daily expands its onsite weekday distribution to include ISTE
hotel shuttles! Plus, on Sunday evening, the of cial Keynote issue will be placed on each seat at the opening conference
session. Single and multi-issue advertisements for all budget sizes available!
Online Interactive Exhibit Hall
We have provided one of the most effective and comprehensive online STAR
interactive exhibit hall environments available in the industry. Attendees LOGO in booth
next to LOGO in
and exhibitors alike have recognized its value as a high-speed planning roll over!
tool for the conference. With each year that passes, we continue to make description!
it even better and reach more audience members! It’s not only a planning
tool for attendees, but also a promotional tool for our corporate partners!
Purchase one of our logo advertisements and get noticed before
anybody ever sets foot in Denver! For as many as 6 months (starting
February–July), you can have your company logo appear in your booth,
your booth rollover, alongside your company description, or all three!
Be Visible. Get Noticed.
We continue to offer a comprehensive set of promotional
opportunities to our corporate partners worldwide.
Go the extra mile…high Contact us to explore advertising
and advertise today! options and packages:
Formerly the National Educational Computing Conference (NECC)
New Name…Same Great Conference
Reach ousands in Print & Online