Gloria Trotter takes office as president of OPA

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					                                                                                                                                   IN THIS ISSUE:
                                                                                                                 PUBLISHER NAMED:
                                                                                                                         PG 04 | Meet the new Pauls Valley Daily Democrat publisher
                                                                                                                 BETTER NEWSPAPER CONTEST:
                                                                                                                         PG 06 | Board approves changes in annual contest
                                                                                                                 OPA COMMITTEES:
                                                                                                                         PG 10 | There’s still time to sign up to serve on a committee
                                                                                                                       Official Publication of the Oklahoma Press Association
                                                                                                                            Vol. 80, No. 7 • Sixteen Pages • July 2009
                                                                                                                             Download The Oklahoma Publisher in PDF format at
                                                                                                                                www.OkPress.com/the-oklahoma-publisher




Gloria Trotter takes office as president of OPA
                                   Gloria Trotter, co-pub-     Ferguson, The Cleveland         to adapt to this new play-      the press association that      Wampler; as marketing
                               lisher of The Countywide        American; Jeff Shultz, The      ing field.                      a husband and wife both         coordinator at Memphis
                               & Sun in Tecumseh, took         Garvin County News Star;             “That’s what I see as      have held the office.           State University’s Office
                               office as president of the      Jeff Mayo, Sequoyah Coun-       our prime mission in this           “It’s kinda strange to be   of Public Service and Con-
                               Oklahoma Press Associa-         ty Times; Jeff Funk, Enid       coming year – helping our       moving into the president’s     tinuing Education; and as
                               tion on July 1, 2009.           News & Eagle; and Robby         members adapt to these          seat exactly ten years after    public information officer
                                   Trotter, who was elected    Trammell, The Oklaho-           changes in the most effi-       my husband and partner,         and continuing education
                               by OPA business members         man. Booher will serve          cient way possible. Work-       Wayne, did the same thing.      director at Randolph Tech-
                               in February, will serve a       a one-year term as past         ing together, we will find      We are both enormously          nical College (now Ran-
                               one-year term. She suc-         president. Mark Thomas is       ways to help our industry       proud to be a part of the       dolph Community College)
                               ceeds Steve Booher, pub-        executive vice president of     survive and prosper in this     OPA, which is far and away      in Asheboro, N.C.
                               lisher of the Cherokee          the press association.          new digital age,” she said.     the best press association         As a journalist, Glo-
                               Messenger & Republican.             “This is a challenging          “We can do it – and         in this great country.”         ria has won numerous
                                   Taking office as vice       time for journalists every-     we will do it. Newspapers           The Trotters have been      awards including being
GLORIA TROTTER has
                               president is Rod Serfoss,       where, including Oklaho-        are here to stay, simply        publishers and editors of       named as recipient of the
taken office as president
                               publisher of the Clinton        ma. Economic conditions         because no one else cares       The Countywide & Sun, a         2004 Charles E. Thornton
of the Oklahoma Press
                               Daily News. Joe Worley,         and changing technology         enough to tell the impor-       weekly newspaper in Pot-        Outstanding Journalism
Association. She and
                               executive editor of the         have altered the way we         tant stories of Oklahoma’s      tawatomie County, since         Award, which is presented
her husband, Wayne, are
                               Tulsa World, will serve         do business, forcing us to      cities and towns like the       August 1983.                    annually by the Journal-
publishers of The Countywide
                               another one-year term as        find new ways to serve our      local newspapers.”                  Gloria received a BS in     ism Alumni Board of the
& Sun, a weekly newspaper
                               treasurer.                      readers and our communi-            Gloria knows what           journalism from Memphis         University of Memphis.
in Tecumseh, Okla. The
                                   Dayva Spitzer, co-pub-      ties,” said Trotter.            serving as president of         State University. Prior to      In 2005, she received the
Oklahoma Press Association
                               lisher of the Sayre Record          “Rest assured that our      the OPA entails since her       purchasing the newspaper,       National Newspaper Asso-
serves weekly and daily
                               & Beckham County Demo-          association’s fine staff, led   husband, Wayne, served in       she worked as news direc-       ciation McKinney Award.
newspapers in Oklahoma.
                               crat, will begin a three-year   by Mark Thomas, and a           the same capacity in 1999-      tor at WOPI radio in Bris-      She is the only Oklahoman
                               term as a board director.       very dedicated board of         2000. This is only the sec-     tol, Tenn.; as press aide       to ever have received the
                               Other directors are Rusty       directors are working hard      ond time in the history of      to U.S. Rep. William C.         NNA award.



 THE COUNTYWIDE & SUN RECEIVES                                                                 Free Open Meeting and Records seminars scheduled
                                                                                                  Oklahoma Attorney General Drew               ciation, Oklahoma Newspaper Foundation
 GENERAL EXCELLENCE NOTIFICATION                                                               Edmondson will be leading 11 Open Meet-
                                                                                               ing and Open Records Seminars this sum-
                                                                                                                                               and FOI Oklahoma.
                                                                                                                                                  Meeting date and locations are listed in
   It’s official. THE COUNTYWIDE & SUN         ty journalism and advertising in the Bet-       mer at various locations throughout the         the Calendar of Events on page 4 and on
will be receiving a general excellence         ter Newspaper Contest (BNC) and Better          state.                                          the OPA Website at www.OkPress.com/
award at the National Newspaper Associ-        Newspaper Advertising Contest (BNAC).              Sponsors of the seminar are the attor-       seminars. No registration is required to
ation (NNA) Convention in Mobile, Ala.             In addition to their general excellence     ney general, the Oklahoma Press Asso-           attend the sessions.
   However, publishers Wayne and               award, The Countywide & Sun also
Gloria Trotter will have to wait until the     received second place for Best Feature
“Toast to the Winners” award ceremony          Series, non-daily, circulation less than
on Sept. 26, 2009, to find out their plac-     4,500, and third place for Best Editorial,
ing in the general excellence category.        non-daily, circulation less than 3,000.
   Each year the National Newspaper                See how other Oklahoma newspapers
Association honors the best in communi-        placed in the contest on page 2.
2
     THE OKLAHOMA PUBLISHER, July 2009




Catseye
               OPA PRESIDENT’S COLUMN                                                          Voices of community newspapers
                                                                                               From everyday life to life changing events, Oklahoma newspapers keep readers
                                                                                               informed about what’s happening in their community. Following are samples of what’s
  BY GLORIA TROTTER,
               TROTTER,
                 O
                                                                                               appearing in Oklahoma newspapers.
  Publisher of The Countywide & Sun                                                            DADDY ONLY HAD ABOUT FIVE WORDS in                         but it’s pretty clear, the costs are much
                                                                                               his vocabulary when he entered the final                   more dear when we don’t do the job we
                                                                                               phase of Alzheimer’s. My name wasn’t                       took on.
CATSEYE — PRETTY STRANGE NAME for a column about Oklahoma                                      one of them. Since his death in 1995,                                                         Editorial,
newspapers, right?                                                                             I try to remember the fun family times                                    Muskogee Phoenix, 7-07-2009
   Well, we just couldn’t think of anything else.                                              we had together. Those times he and
   My battered dictionary gives the definition of cat’s-eye as any of various iridescent       mother would chase each other around                       THE RESULTS OF A SECRET INVESTIGATION
gems. Irrelevant, I assure you. Some of you probably thought about those marbles you           the back yard in a water fight. Daddy                      into security at federal buildings ought
prized as a kid. But it’s really just about cats, and the fact that I love them.               always started it by pitching a glass of                   to make every American shudder. More
   The brother-and-sister pair at the Trotter manse are Miss Patches and Mr. Black. Nei-       ice water on her. Mother usually ended                     than 14 years after homemade explosives
ther looks anything like the cat above. But they are beautiful and wise, and a constant        it by getting the garden hose. I was                       brought down the federal building in
source of entertainment, frustration and joy for Wayne and me.                                 the cheerleader for both of them. This                     Oklahoma City, the agency charged
                                                                                               summer is a great time to start making                     with protecting federal buildings is “an
                                                                                               fun memories with your family. You                         agency in a crisis,” according to one
                                                                                               might want to start out small by buying a                  investigator. Investigators were able to
BUT BACK TO BUSINESS. It is a very great honor to serve as president of the                    water gun. They also sell family packs.                    smuggle material to make explosives into
nation’s finest press association, but as you all know, we find ourselves in challenging                                                                  10 federal buildings. They assembled
times. The nature of our association has changed as the newspaper business has changed,                                Barb Walter, Column                the devices in restrooms and walked
and it’s a constant battle to adapt.                                                                      The Hennessey Clipper, 6-18-2009                around the buildings with them, totally
   Those of us in the “older” generation are having to adapt to the digital age. I don’t       KELSEY’S CASE IS A COMPLICATED ONE,                        undetected.
know about you, but after 26 years of Tuesday deadlines, I’m having a hard time training       but two things are clear. First, despite the                                                   Editorial,
myself to write and post to the Web more than once a week. And keeping up with the tech-       challenges the state faces of protecting                              The Norman Transcript, 7-10-2009
nology … well, we have to, and maybe it will help keep the brain cells from dying off.         children of broken and troubled homes,
   Your very dedicated and hard-working OPA directors — and of course our very fine                                                                       THEY SAY NO NEWS IS GOOD NEWS.
                                                                                               it has taken on the role and the placement                 But does this really apply to what is
staff — are constantly looking for ways to use the new technology, both to boost revenue       of children as something it must perform
and better serve our readers. It’s not easy, and it’s not cheap. The association is not as                                                                going on with the City of Newcastle?
                                                                                               conscientiously. When the state fails,                     City council members are telling The
flush as it once was, which makes it even tougher.                                             we all become liable, and worse, a
   But we are keeping a close eye on the finances and are determined to spend the dollars                                                                 Pacer that they are unable to comment
                                                                                               child sometimes dies. Second, DHS has                      on the investigation they unanimously
we have as wisely as possible. While I am not particularly gifted in that area, Treasurer      complained for years that its workers
Joe Worley and Vice President Rod Serfoss in particular know their way around budgets,                                                                    approved on Monday to look into their
                                                                                               have too many cases to supervise                           “city manager and other issues.” They
an extremely important asset these days.                                                       adequately. We don’t know how big a
   My personal priority has always been member service. After all, isn’t that the basic                                                                   are citing personal reasons as to why
                                                                                               role that played in Kelsey’s death, but                    they cannot do so.
purpose of our association? OPA wants to help you serve your readers better and run your       DHS can’t do its job if it doesn’t have
business more effectively. But it’s not a one-way street: you must do your part by telling                                                                                                    Editorial,
                                                                                               adequate resources. The Legislature may                                  The Newcastle Pacer, 7-2-2009
us what you need, by uploading your pages to OPEN, by getting on the Web so we can             complain that state revenue is limited,
sell those online ads and, of course, participating in OPA through committee work and
attending workshops and conventions.

                                                                                             State papers win awards in national contest
LET ME CLOSE BY SAYING A HUGE THANK YOU to immediate past                                       Six Oklahoma newspapers received                          JOHNSTON COUNTY CAPITAL-DEMOCRAT,
president Steve Booher, one of the finest people I know. He served with dignity,             awards in the National Newspaper Asso-                       TISHOMINGO: 3rd Place, Best Breaking News Story,
compassion and lots of miles on his car. We owe him a great debt of thanks. Same goes        ciation’s Better Newspaper Contest and                       non-daily, circulation 3,000 - 5,999
for my friend and neighbor Stu Phillips, who leaves the board after his stint as immediate   Better Newspaper Advertising Contest.                        MUSTANG TIMES: 3rd Place, Best Special News,
past president. Stu nudged us forward into the digital area, an enormous contribution to        The Countywide & Sun placed in                            Sports or Feature Section or Edition, non-daily, circ. 6,000
the association.                                                                             the General Excellence category. Other                       - 9,999; 2nd Place, Best Advertising Idea, non-daily; 2nd
                                                                                             awards received by the Countywide &                          Place, Best Use of Ad Color, non-daily, circulation less than
                                                                                             Sun are listed on page 1.                                    10,000
                                                                                                Following are the awards other Okla-                      OOLOGAH LAKE LEADER: 2nd Place, Best Breaking
I’M LOOKING FORWARD TO AN EXCITING YEAR for OPA and its member                               homa newspapers received in the national                     News Story, non-daily, circulation less than 3,000; 2nd
newspapers. I’m counting on your help, so let me hear from you, please. You can call         contest:                                                     Place, Best Health Story, non-daily, circulation less than
me at 405.598.3793 or e-mail me at gloria@countywidenews.com. Hey, I’m even on
                                                                                             THE HENNESSEY CLIPPER: 2nd Place, Best Humorous              6,000
Facebook! I welcome your suggestions, observations and even complaints. We need to
                                                                                             Column, non-daily, circulation less than 3,000; 2nd Place,   SEQUOYAH COUNTY TIMES, SALLISAW: 1st Place,
know what concerns you so we can help. After all, we’re family — that’s what it’s all
                                                                                             Best Serious Column, non-daily, circulation less than        Best Single Ad Idea - B&W, non-daily, circulation less than
about.
                                                                                             2,700                                                        10,000
                                                                                                                                                                                                3
                                                                                                                         THE OKLAHOMA PUBLISHER, July 2009


Alleged violation may force special election
   An alleged violation of the Oklahoma        on the agenda, it violated the Open Meet-     item didn’t tell me they were going to con-
Open Meeting Act by the Barnsdall City         ing Act, said City Attorney John Hes-         sider someone else.”
Council may force a special election to fill   kett, who conferred with District Attorney       Two council members have asked for
the seat of a member who died recently.        Larry Stuart before declaring the appoint-    special meetings to legitimize the appoint-                       ISSN 1526-811X
   At issue is the appointment of Rick         ment illegal.                                 ment, but it takes three council members to
                                                                                                                                                  Official Publication of the
Parker to the council. The posted agenda          “My opinion was it probably didn’t         force a special meeting and one member is
for a special meeting listed the appoint-      meet the open meetings requirements for       out of state for all of July and unwilling to           OKLAHOMA PRESS
ment of Brock Moore to the council but         the agenda item,” said Stuart. “I advised     call a special meeting.
made no mention of Parker.                     that they needed to do it over again.            The next time a required quorum (3 of 4                ASSOCIATION
   After Moore’s nomination failed for            “If they had just said on the agenda ‘to   members present) will be possible is Aug.               3601 N. Lincoln Blvd.
lack of a second, Parker was immediately       accept nominations and make an appoint-       4. That date is past the 60-day maximum            Oklahoma City, OK 73105-5499
nominated. That nomination was seconded        ment,’ and didn’t name anybody specific,      to replace a council member without a            (405) 499-0020 • Fax (405) 499-0048
and approved by a vote of 2-1.                 it would have been OK, but when they          vote by the public, which requires a special    Toll-Free in Oklahoma: (888) 815-2672
   Because Parker’s nomination was not         named that guy specifically, that agenda      election.                                              Web: www.OkPress.com
                                                                                                                                                   E-mail: news@OkPress.com
                                                                                                                                                           PUBLISHER
Library commission to receive Open Meeting Act training                                                                                                    Mark Thomas
                                                                                                                                                       mthomas@okpress.com
   The Tulsa City-County Library Com-          from the Oklahoma Press Association and            “I can assure you there was not a will-
                                                                                                                                                              EDITOR
mission will get training on the Open          schedule training time for commissioners.     ing intent to do that,” Wimberly said. “I                       Jennifer Gilliland
Meeting Act following a July 1 violation           Keith said attorney Tom Hilborne, who     had a full schedule… I let you down and I                  jgilliland@okpress.com
that was recognized and corrected by the       represents the county, agreed to provide      apologize to each of you.”
board.                                         training or commissioners could attend            Commission member Judy Randle said
   The incident occurred when commis-          a program on public records and meet-         she realized a violation had occurred when
                                                                                                                                                       OPA OFFICERS
sioners met in executive session but never     ings offered by Attorney General Drew         a Tulsa World reporter asked her when the              Gloria Trotter, President
reconvened in public and did not take          Edmondson’s staff and state media orga-       executive session ended.                               The Countywide & Sun
minutes.                                       nizations.                                         “It was nothing intentional,” said Ran-         Rod Serfoss, Vice President
   On July 7, commissioners met again,              “My understanding is that this has       dle. “Nothing was done maliciously. There                Clinton Daily News
this time in compliance, and voted without     never been done before and will be an         is no cover-up of anything.
discussion to have its Personnel Commit-       annual training. I feel like we’re back on        “We just had been there for two hours,              Joe Worley, Treasurer
tee examine employee use of flexible time      track now,” Keith said.                       adjourned and forgot to bring it back into                   Tulsa World
and make a report to the board.                    Chairwoman La Vern Ford Wimberly          a public meeting.                               Mark Thomas, Executive Vice President
   County Commissioner Karen Keith             thanked commissioners for attending the           “We’ll be watching our p’s and q’s from                 Oklahoma City
has asked the library administration to        July 7 meeting to “help rectify the mistake   now on.”
order Open Meeting / Open Records books        or error.”                                                                                             OPA DIRECTORS
                                                                                                                                                   Steve Booher, Past President

City of Tecumseh receives $30,000 from former manager
                                                                                                                                               Cherokee Messenger & Republican
                                                                                                                                                         Rusty Ferguson,
                                                                                                                                                     The Cleveland American
   Last month, former Tecumseh City            resigned. The bonus was awarded during        agenda was not specific enough about the         Jeff Shultz, Garvin County News-Star
Manager David Johnson repaid to the city       that session, but had not been properly       intent of the council.
                                                                                                                                               Jeff Mayo, Sequoyah County Times
a $30,000 bonus he was illegally awarded       placed on the agenda, making it a violation      The Oklahoma Court of Civil Appeals
in December of 2006.                           of the Oklahoma Open Meeting Act.             later upheld Combs’ ruling. In Septem-               Jeff Funk, Enid News & Eagle
   The payment was the result of a long-          District Judge Douglas Combs ruled         ber 2008, the Oklahoma Supreme Court               Robby Trammell, The Oklahoman
running court battle over a city council       that the council’s authorization for the      refused to hear an additional appeal.               Dayva Spitzer, Sayre Record &
executive session during which Johnson         payment was “null and void” because the                                                              Beckham County Democrat
                                                                                                                                                     SUBSCRIBE TO
 Hefton on board of regents                                                                                                                    THE OKLAHOMA PUBLISHER
                                                                                                                                                     $12 PER YEAR
    Dick Hefton, former newspaper
 publisher, member of the Oklahoma                                                                                                           THE OKLAHOMA PUBLISHER (USPS 406-920)
 Journalism Hall of Fame and cur-                                                                                                            is published monthly for $12 per year by the
 rent president of Suburban Graphics,                                                                                                        Oklahoma Press Association, 3601 N. Lincoln
 recently accepted a position on the                                                                                                         Blvd., Oklahoma City, OK 73105-5499. Periodicals
                                                                                                                                             postage paid at Oklahoma City, OK.
 Rose State College Board of Regents.
 This is the first time Hefton has served                                                                                                    POSTMASTER: Send address changes to THE
 on such a board. His appointment is for                                                                                                     OKLAHOMA PUBLISHER, 3601 N. Lincoln Blvd.,
 seven years.                                                                                                                                Oklahoma City, OK 73105-5499.
4
      THE OKLAHOMA PUBLISHER, July 2009

OPA CALENDAR OF EVENTS
    Complete Listing of Events at
         www.OkPress.com
                                                            Pauls Valley Daily Democrat names Ridenour as publisher
                                                               Shelley Ridenour is the new         “She brings a wealth of        the lifestyle suits me,” said
JULY 30-31, STILLWATER                                      publisher at the Pauls Valley      experience and a strong dose       Ridenour. “I’m anxious to
ONF WORKSHOP – INCREASE                                     Daily Democrat.                    of enthusiasm for community        become active in Pauls Val-
YOUR PRODUCTIVITY IN                                           A veteran of both the news      journalism.”                       ley organizations and to learn
CREATIVE SUITE                                              and print industry, Ridenour           Previously the publisher of    about the Pauls Valley area and
    Spend one or two days with OPA Computer                 moved from Rawlins, Wyo.,          the Rawlins Daily Times in         Oklahoma.”
    Consultant WILMA MELOT as she covers                    to take the helm of the Daily      Rawlins, Wyo., Ridenour also           Ridenour said she was
    workflow procedures in InDesign, Photoshop              Democrat.                          worked as editor at the Casper     attracted to the Pauls Valley
    and Acrobat. The ONF workshop will cover                   Ridenour worked at news-        Star Tribune; The Times-News       position because of the size of
    Adobe Creative Suite basics on Thursday, July           papers in Wyoming, Idaho           in Twin Falls, Idaho; the Cody     the community, the dedication
    30, and advanced workflow techniques on
                                                            and Montana. In addition, she      (Wyo.) Enterprise, The Basin       of the staff and because she felt
    Friday, July 31, at Meridian Technology Center
    in Stillwater. Only $20 per day.                        has worked at two advertis-        (Wyo.) Republican Rustler,         the position fit her skill set.
                                                            ing/public relations firms and     The Saratoga (Wyo.) Sun and            An open house is scheduled
SEPT. 25-26, NORMAN                                         managed a printing company         the Wolf Point (Mont.) Herald-     for later this summer at the
APME NEWSTRAIN -                                            before accepting the position      News.                              office of the Daily Democrat
THE BUSY EDITOR’S GUIDE                                     with Community Newspaper               Ridenour, a graduate of        where Ridenour will meet with
TO JOURNALISM                                               Holdings, Inc., the parent com-    the University of Wyoming in       Pauls Valley residents.
    Become a more effective editor with two days            pany of the Daily Democrat.        Laramie with degrees in Eng-           Until then, she hopes resi-
    of training in editing and management skills
                                                               “I am excited to have           lish and journalism, grew up in    dents stop by to meet her and
    for online news. This national program is a
    two-track workshop offering (a) hands-on                Shelley join the team in Pauls     Bridger, Mont.                     to talk about community events
    classes to boost editors’ skills at using social        Valley,” said Linnie Pride, vice       “I’ve lived nearly my entire   and news.                                SHELLEY RIDENOUR
    media and shooting and editing web video;               president of CNHI.                 life in small communities and
    and (b) the best new ideas for setting and
    maintaining standards, planning multimedia
    content, ethical decision-making and more.
    On Friday, Sept. 25, Bob Dotson of NBC’s
                                                                                                                                                            New publisher at the

                                                                                       WEBSITE?
    Today Show will present “Survival Kit for
    Professional Storytellers: How To Compete
                                                                           a                                                                                Henryetta Free-Lance
                                                                      Have
    with Cell Phones and Web Sites.” Registration
    is only $50 to attend one or both days at
                                                                           a
                                                                      Need
    OU’s Gaylord College of Journalism & Mass
    Communication in Norman.                                                                                                                                  On June 8, Valerie Rice took over as
                                                                                                                                                           publisher of the Henryetta Free Lance.
VARIOUS DATES
                                                                     CAN YOU SEND
                                                                                                                                                              Rice started her newspaper career in
OPEN MEETING/OPEN RECORDS                                                                                                                                  advertising, working for the Okmulgee
SEMINARS AROUND THE STATE                                                                                                                                  Daily Times in 2003. She later owned
    Attorney General Drew Edmondson, OPA,                                                                                                                  and published her own newspaper, The

                                                                      AN E-MAIL?
    ONF and FOI Oklahoma invite the public
    to attend these regional seminars about
                                                                                                                                                           Oklahoma News Weekly (ONW), cov-
    Oklahoma’s Open Meeting and Records acts.                                                                                                              ering northern Okmulgee and southern
    The seminars are designed to inform elected                                                                                                            Creek counties. She recently sold that
    or appointed officials about their responsibility                 THEN         YOU CAN UPDATE YOUR OWN                                                 publication.
    under the acts. All seminars are held from 1 to                                                                                                           Rice said she wants the Free Lance
    4 p.m. and are free to attend. Venue locations
    and other information are available at
                                                                  WEBSITE WITH                 TRIAD EGB                 SOFTWARE,                         to mirror its readership.
                                                                                                                                                               “I think that a newspaper needs to
    www.okpress.com/seminars.
                                                                                IN A MATTER OF SECONDS                                                     be a leader, and it needs to reflect the
    MUSKOGEE, THURS., AUG. 6
                                                                                                                                                           values of the community,” she said.
    WOODWARD, TUES., AUG. 11
                                                                                                             TAKE BACK                                        One of the challenges facing the
    CLAREMORE, TUES., AUG. 18
                                                                                                                                                           newspaper business, Rice said, is find-
    ALTUS, THURS., AUG. 20                                                                                    CONTROL                                      ing ways of maintaining circulation and
    TECUMSEH, MON., AUG. 31                                                                                                                                readership in the face of growing digital
                                                                                                              OF YOUR
    TULSA, TUES., SEPT. 1                                                                                                                                  media and a slumping economy.
    ELK CITY, THURS., SEPT. 10                                                                              NEWSPAPER’S                                        “Even though there are so many
    POTEAU, TUES., SEPT. 15                                                                                                                                ways to receive news these days such
                                                                                                              WEBSITE!
    OKLAHOMA CITY, THURS., SEPT. 17                                                                                                                        as TV, radio and the Internet, I still
    PONCA CITY, TUES., SEPT. 29                                                                                                                            believe there is nothing like putting
    DUNCAN, THURS., OCT. 1                                                                         For More Information                                    your hands on a hard copy newsprint
For more information on upcoming events, visit the Web
 site as noted in the calendar, go to the OPA Web site at
                                                                                                  Call Steve 405-249-7249                                  that is personal to you and brings you
                                                                                                                                                           news right from your own neighbor-
     www.OkPress.com or contact Member Services
          Director Lisa Potts at (405) 499-0026,
                                                                                                   or Erin 405-517-3668                                    hood,” she said. “And we’re still the
        1-888-815-2672 or LPotts@okpress.com.                                                                                                              stuff that scrapbooks are made of.”
                                                                                                                                                                                            5
                                                                                                                            THE OKLAHOMA PUBLISHER, July 2009

                                                                                            and some brand new features including a               announced the official launch of its new


        ON THE WEB                                                                          Twitter feed in the right-hand column to
                                                                                            keep readers up-to-date on events as they
                                                                                            happen.
                                                                                               The site, which includes a weather
                                                                                                                                                  Website, atokacountytimes.com.
                                                                                                                                                     The site gives subscribers access to
                                                                                                                                                  a full copy of the newspaper in a Flash
                                                                                                                                                  reader format (Flash is Adobe’s Web for-
    Oklahoma newspapers are focusing           printable coupons for local businesses,      module and opportunities to subscribe to              mat for interactive media), a photo gallery,
 on their Web presence. This month, two        opinion, photos, video clips and interac-    the print edition, can be updated on the fly.         calendar, crossword puzzle and more.
 member papers updated their Websites          tive sections.                               In addition, you can download the “Paper                 “Since 1972, we’ve provided a hard
 while another launched a brand new site.         Cushing residents will be able to sub-    Plus” edition as a PDF (Adobe’s Portable              copy of the Times, and we will continue
    The Cushing Citizen re-launched            mit news items, announcements, engage-       Document Format).                                     to do so,” said Louise Cain, publisher of
 cushingcitizen.com, offering readers          ments, weddings, etc., as well as photos          The previous Website, according to               the Atoka County Times.
 updated news between their normal print       for a community photo album.                 The Paper, hadn’t been updated since                      “We’re not doing away with the printed
 dates of Wednesday and Saturday. The site        The Paper in Pryor updated its site,      2007.                                                 newspaper, simply enhancing and expand-
 also features sponsored weather forecasts,    mayescounty.com, with a bit of color            The Atoka County Times recently                    ing what we are able to offer,”



DEATHS                                                                                        TWO NEW WAYS TO
JACK STAMPER, former owner of the
Hugo Daily News, died June 14, 2009, at
                                                   He married Aouda Marie Ford in 1945
                                               and together they raised four children:
                                                                                              MAKE MONEY WITH METRO ONLINE
the age of 90.                                 Steve, Cindy, Stan and Suzanne.
                                                   He served as president of the Hugo
                                                                                                LOUANN SORNSON AT 800.223.1600 FOR FURTHER INFO
                                                                                              CALL
   Stamper was born in Sumner, Okla., on
Oct. 27, 1918, and spent most of his life as   Chamber of Commerce and Hugo Rotary            WWW.METROCREATIVECONNECTION.COM
a journalist.                                  Club.
   Before moving to Hugo, he worked for            Stamper was named by Gov. Henry            T I M E LY                                         ONLINE AD
newspapers in Portland, Oregon; Tulia,         Bellmon to lead an Oklahoma delega-            F E AT U R E S                                     DESIGN TOOL
Texas; Clinton, Okla.; and Anadarko,           tion in the study of water issues, and was     MICROSITES                                         METRO
Okla. He owned the Hugo Daily News             appointed by Gov. David Boren to the           READY-TO-                                          INTERACTIVE
from 1951 to 1980.                             Oklahoma Wildlife Commission and later         DEPLOY-AND-                                        AD DESI GNER
   In 1968, he bought the McCurtain            as Director of the Oklahoma Department         SELL THEMED                                        ( MiAD)
County Gazette, turned it into a daily         of Charities and Corrections.                  SITES
newspaper, and operated a modern print-            He was recognized by the South Kore-
ing plant in Idabel. At one time, he was a     an Minister of Culture for humanitarian
co-owner of the Antlers American.              contributions to children and orphanages
   Stamper served in the European Theater      in that country.
during World War II in the Intelligence
Department of the Army Air Corps and
                                                   He is survived by two daughters, Dr.
                                               Cindy Wright of Myrtle Beach, S.C., and
                                               Suzanne and husband Dr. Keith Berry, also
                                                                                                Wanted: Your Family!
later the U.S. Air Force. He retired in 1946
as a Captain.                                  of Myrtle Beach; two sons, Steve and wife              For an Oklahoma Ranch Party!
   An award winning journalist and col-        Karen of Clinton, and Stan and wife Judy
                                               of Hugo; a sister, Helen Wyatt of McAllen,                National Home of
umnist, he received numerous awards
from the Oklahoma Press Association and        Texas; five grandchildren and six great-              Rodgers and Hammerstein’s
served as President of the United Press        grandchildren.
International State Editors Association.


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      THE OKLAHOMA PUBLISHER, July 2009


OPA Board approves changes in Better Newspaper Contest
    The Oklahoma Press Association Board                                                               Tri-Weekly newspapers will compete                            PRESIDENT-ELECT REPORT: Trot-
of Directors met during the OPA Summer               OPA BOARD ATTENDANCE                              in Division 8; Sustaining Membership                          ter has selected her 2009-10 committee
Conference on June 6, 2009, at Western               OFFICERS: President Steve Booher, Chero-          Newspapers will compete in Division                           chairmen, notified the board members of
Hills State Lodge in Wagoner, Okla.                  kee Messenger & Republican; Vice President        9. A newspaper will compete against                           their liaison assignments and set tentative
    Attendees are listed in the box at right.        Gloria Trotter, Countywide & Sun; Treasurer       only the newspapers in its division.                          board meeting dates for the year. Trotter
    After the meeting was called to order,           Joe Worley, Tulsa World.                            A motion was made to accept the rec-                        also requested that the board retreat be held
the board reviewed and approved the min-                                                              ommendation of an “equal distribution”                         early in April since it is a busy month.
utes of the April 2, 2009, meeting as pre-           DIRECTORS: Past President Stu Phillips,          of circulation divisions on a trial basis of
sented.                                              Seminole Producer; Rod Serfoss, Clinton Daily                                                                   OKLAHOMA PRESS SERVICE:
                                                                                                      no more than two years after which the
    The board considered and unanimously             News; Rusty Ferguson, Cleveland American;                                                                       Board members approved the April 2, 2009,
                                                                                                      method will be reevaluated. The motion
approved two membership applications – a             Jeff Shultz, Garvin County News Star; Jeff                                                                      minutes as presented, reviewed the 2008-
                                                                                                      passed 6-2 with Worley, Phillips, Serfoss,
business membership for The North Cen-               Mayo, Sequoyah County Times; Robby Tram-                                                                        09 year-end projections and acknowledged
                                                                                                      Shultz, Mayo and Trammell voting yes;
tral Reporter in Medford and a sustaining            mell, The Oklahoman; Director-elect Dayva                                                                       receipt of the OPS financial statements for
                                                                                                      Trotter and Ferguson voted no. As presi-
membership for Holly McCray.                                                                                                                                         the period ending April 30, 2009.
                                                     Spitzer, Sayre Record & Beckham County           dent, Booher was not required to vote.
    In other business, the board reappointed                                                                                                                             In staff reports, Thomas said Steve Bar-
                                                     Democrat
Wayne Trotter and Larry Wade to a three-                                                              LSP COMMITTEE: One LSP member                                  rymore is expected to remain on the staff
year term as trustees of the Oklahoma                OPA STAFF: Executive Vice President Mark         self-terminated for non-payment of                             another year to work on political advertis-
Newspaper Foundation and appointed Stu               Thomas; Member Services Director Lisa Potts.     membership dues. Thomas said he plans                          ing campaigns and demographic research
Phillips to the ONF Board of Trustees.               ABSENT: Jeff Funk, Enid News & Eagle             to review the LSP dues structure before the                    for OPS. OPS managers are currently
    Board members also reviewed the cur-                                                              next billing cycle in October 2009.                            meeting with ad agencies and political
rent list of 50 sustaining members and 13                                                                 Thomas said three OPA members have                         customers to explore their opinions about
                                                       The motion to change the point system          been fined for publishing classified adver-                    OPS and its services. Thomas said the
associate members.                                  passed unanimously.
    The board acknowledged receipt of OPA                                                             tising that violates the Fair Housing Act.                     agency representatives have reported they
                                                       The second recommendation would                Although LSP does not provide defense,                         use OPS to gather newspaper ad speci-
and the OPA Legal Services Plan financial           eliminate the current circulation division
statements and investment reports for the                                                             the board asked that notification and a fair                   fications, and then contact the member
                                                    structure and replace it with an “equal           housing word list be resent to members to                      newspapers directly because newspapers
period ending April 30, 2009. Members               distribution” method. Participating news-
also reviewed year-end projections for                                                                assist in compliance with the act.                             are quick to cut their rates. Booher asked
                                                    papers would be sorted by circulation then                                                                       Thomas to bring to the board’s next meet-
OPA and LSP in 2008-09.                             divided as equally as possible into three         MARKETING COMMITTEE: The
    After an update on the OPA building’s                                                                                                                            ing a proposal of options to address the
                                                    daily and four weekly divisions after all         “This is my Day-Week-Life” house ad                            problem.
heat and air system, the board expressed            entries are received by OPA. The contest          campaign, which began in April, has
appreciation of OG+E’s offer to cover                                                                                                                                    OPS is close to signing a contract with
                                                    rule regarding circulation divisions would        been distributed to date but frequency                         DotConnect, an affiliate of TownNews.
approximately half the cost of modifica-            be changed to the following:                      will probably increase during the summer
tions to the heat and air control systems.                                                                                                                           com, to sell advertising on members’ Web
                                                         There are (9) divisions. OPA Busi-           months. OPS will remind members to                             sites. DotConnect would receive a percent-
    Activity and committee reports pre-                                                               submit their own pictures and information
sented to the board included:                        ness Membership Newspapers, Divi-                                                                               age of the sale commission instead of a
                                                     sions 1-8, are determined by newspaper           to be part of the campaign. Mayo asked                         monthly fee. Thomas said the company
                                                     total paid circulation as shown on the           if house ads for members’ Web sites are
AWARDS COMMITTEE: The com-                                                                                                                                           currently works with 28 other press asso-
                                                     October 2008 U.S. Postal Service state-          available. Thomas said the ads are ready                       ciations.
mittee proposed two recommendations for
                                                     ment (PS Form 3526, line 15C) plus               and that notification would soon be sent                           The clipping department has done well
changes to the Better Newspaper Contest.
                                                     the number of paid electronic subscrip-          to members.                                                    making the transition from a paper process
   The first recommendation was to
increase the point gap between first and             tions as reported to OPA. Circulation            EDUCATION COMMITTEE: Potts                                     to a digital process. However, Thomas
second places, putting greater emphasis on           divisions 1-7 will be determined when            discussed upcoming workshops, including                        said only 45 percent of members’ pages
the newspapers that win first place. The             all entries have been received. Entries          “Futurizing your Newspaper” with Tim                           are currently uploaded to OPEN, so staff
point system would change to:4-12
EVENTS 1-3             EVENTS                        will be divided as equally as possible           Harrower, open meeting and records                             must make digital images of the other 55
1st Place   120 Points   1st Place   100 points      into three daily and four weekly divi-           regional seminars with Attorney General                        percent. Booher asked Thomas to come up
2nd Place   90 Points    2nd place   70 points       sions. If applicable, the lowest circula-        Drew Edmondson and APME NewsTrain                              with some incentive for papers to digitally
3rd Place   70 Points    3rd place   50 points       tion division(s) will receive the fewest         scheduled for Sept. 25-26.                                     upload their own images.
4th Place   50 Points    4th place   30 points       number of entries. Semi-, Twin and


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                                                                                                                          THE OKLAHOMA PUBLISHER, July 2009


Oklahoma Newspaper Foundation trustees review programs, retain officers
   The Oklahoma Newspaper Foundation                                                            to review the 11 applications received       in early August as to whether the Ethics
Board of Trustees met June 5 at Western       ONF BOARD ATTENDANCE                              for ONF’s $1,500 scholarships and            and Excellence foundation will fund the
Hills State Lodge in Wagoner, Okla.           OFFICERS: President Sean Dyer, El Reno            select the three recipients for 2009-10.     2010 internship program.
   Attendees are listed in box at right.      Tribune; Treasurer Joe Worley, Tulsa World        Scholarships were awarded to Larissa            In other business, the ONF Board of
   Trustees reviewed and approved min-                                                          Copeland, Southwestern Oklahoma State        Trustees asked Thomas to get approval
utes of the Feb. 5, 2009, meeting and         TRUSTEES: Carolyn Estes, Oologah Lake             University; Emily A. Holman, Oklahoma        from the OPA board of directors to allow
acknowledged receipt of the financial         Leader; Rusty Ferguson, Cleveland American;       State University; and Caleb McWilliams,      ONF to reproduce the Will Rogers image
statements, expense summaries, invest-        Jerry Quinn, Bartlesville Examiner-Enterprise;    University of Central Oklahoma. No           by Charles Bank Wilson as a fundraising
ment report and donation report for the       Wayne Trotter, Countywide & Sun; Barbara          applications were received for the Bob and   project, and to acquire prices for a pro-
period ending April 30, 2009.                 Vice, Drumright Gusher; Barb Walter, Hen-         Marion Breeden University of Oklahoma        posal at the next meeting.
   Activity reports presented to the board    nessey Clipper                                    Student Aid Fund, so the committee              Thomas said the OPA Board of Direc-
included:                                                                                       reviewed three ONF applications submitted    tors approved the reappointment of all
                                              OPA BOARD REPRESENTATIVES: Steve                  by University of Oklahoma upperclassmen.     trustees whose terms expire June 30, 2009.
JOURNALISM SCHOOL STUDENT AID FUND:           Booher, Cherokee Messenger & Republican;
Aids journalism students attending OU,                                                          The $500 scholarship was awarded to Eric     The OPA board also approved Stu Phil-
OSU and OCU. The annual fund is               Gloria Trotter, Countywide & Sun; Stu Phillips,   Dama.                                        lips’s appointment as an ONF trustee.
replenished up to the amount of $1,000        Seminole Producer                                                                                 Trustees unanimously voted to retain
                                                                                                INTERNSHIP PROGRAM: Trustees reviewed
per school and distributed at the direction   OPA STAFF: Executive Vice President Mark          a list of students hired to work at 16 OPA   the current slate of officers for a second
of journalism school directors. Thomas        Thomas; Member Services Director Lisa Potts.      member newspapers in summer 2009.            one-year term. Officers for the 2009-2010
proposed using the funds to provide free                                                                                                     year will be Sean Dyer, president; David
                                              ABSENT: Vice President David Stringer, Nor-       ETHICS AND EXCELLENCE IN JOURNALISM          Stringer, vice president; and Joe Worley,
or discounted registrations to college                                                          FOUNDATION GRANT: ONF will be notified
newspaper students and advisers to attend     man Transcript; Terry Clark, University of Cen-                                                treasurer.
OPA’s Mid-Winter Convention. After much       tral Oklahoma; Ray Lokey, Johnston County
discussion, trustees unanimously approved     Capital-Democrat; Joe McBride, Anadarko Daily
to replenish the journalism school student    News; John D. Montgomery, Purcell Register;
funds for FY2009-10 at $500 each for a        Jerry Pittman, Chickasha Express-Star; Larry
total of $1,500, and provide up to $2,500     Wade, Elk City Daily News.
for college newspaper advisers and student
staffs of student-produced newspapers         ONF interns, college newspaper advisers
published at least weekly to attend OPA’s     and staffs to attend the June 18 Tim
Mid-Winter Convention. Each newspaper         Harrower Layout Workshop for free. Potts
adviser will select the students to attend.   told trustees that APME NewsTrain is
OKLAHOMA CELEBRATION OF READING:              providing two-days of editorial and hands-
Trustees reviewed the $2,000 receipt for      on multimedia training for professional
ONF’s donation to the 2008-09 reading         news staffs on Sept. 25-26 at the University
program and award presentations. The          of Oklahoma in Norman. ONF staff will
money was used for student awards and         handle registrations and promote the event
in production of annual anthology books       to OPA members.
of students’ winning essays and poems.
Trustees will determine at their next
                                              NEWSPAPERS IN EDUCATION: Estes said the
                                              April 15-17 NIE workshop in Dallas that
meeting whether to award funding for

                                                                                                      Looking to reach
                                              she, Brandy Newton of McAlester News-
2009-10.
                                              Capital and Sara Amberg of the Tulsa
EDUCATIONAL PROGRAMS: Evaluations             World attended was a great informational

                                                                                                          new advertisers?
of recently completed workshops and           and networking event. Estes is working
a calendar of upcoming training events        on a children’s serial story for members to
planned by the education committee            publish in fall 2009.
were reviewed by trustees. A motion was
                                              SCHOLARSHIP PROGRAM: The ONF
made and unanimously approved to allow
                                              Scholarship Committee met in March                      You can easily expand your reach using self-service advertising.
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Examiner-Enterprise receives award from DAV                                                            Go online for a free SpeedyAd demo and you could
   The Bartlesville Examiner-Enterprise          The Examiner-Enterprise runs a weekly
recently received the “Newspaper of the
Year” award from the Disabled American
Veterans Department of Oklahoma for its
                                              column written by local historian Joe Todd
                                              about his interviews of World War II vet-
                                              erans.
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support of the disabled veterans in Okla-        “We are proud to publish the history of
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   The award was announced at the DAV’s       our country’s freedom,” said Jerry Quinn,            Questions? 800.245.9278, ext. 5324
annual state convention on July 11.           publisher of the Examiner-Enterprise.
8
     THE OKLAHOMA PUBLISHER, June 2009

                                                                                                                                                TIM HARROWER’S
Harrower inspires at OKC workshop                                                                                                            12 TIPS FOR IMPROVING
    Tim Harrower brought his design                                                                                                      NEWSPAPER DESIGN
magic to Oklahoma on June 18 show-
ing members of the Oklahoma Press                                                                                                       1.     RESPECT RULES ABOUT
Association how to breathe life into their                                                                                                     DOMINANT ART AND MODULAR
newspapers’ pages.                                                                                                                             LAYOUT. “Keep stories rectangular. Put
    Harrower has been an award-winning                                                                                                         big, cool action photos in middle and
editor, designer and columnist at news-                                                                                                        rest on outside.”
papers large (The Oregonian), mid-sized
(The Rochester Times-Union) and small                                                                                                   2.     TWEAK YOUR TYPE. “You need
(the Times chain of weeklies in Beaver-                                                                                                        different type faces for different jobs.
ton, Ore.). His first book, “The Newspa-                                                                                                       It’s all about what personality you
per Designer’s Handbook,” has become                                                                                                           want to project.” “Two to three words
a fixture in newsrooms and classrooms                                                                                                          aren’t enough for headlines. You need
around the world. His follow-up, “Inside
                                                                                                                                               another layer to segue into the story.”
Reporting,” has become America’s best-
selling introductory journalism textbook.                                                                                               3.     MAKE YOUR PHOTOS SMARTER. “A
He’s now compiling a new, comprehen-                                                                                                           good, smart photo has data and drama.
sive guide to online journalism.
                                                                                                                                               I want real people doing real things.”
    The design guru cast a spell over
the audience as he showed hundreds of                                                                                                   4.     PUT CLIP ART TO GOOD USE.
examples of how to repackage news,
both in print and online, and urged                                                                                                     5.     FORMAT SPECIAL PAGES.
attendees to “push the limits of your own
newspaper.”                                                                                                                             6.     CHUNK & CRUNCH.
    “Our newspapers are the same every
week and it’s killing us,” Harrower said.                                                                                               7.     WRITE ABOUT ‘ME’. “Magazines
“How do we get out of that rut?”                                                                                                               know ‘you’ is the key.”
    One way to improve a story’s presen-
tation is by implementing the Maestro         Although he’s no fan of ‘grip-and-grin’ photos, Tim Harrower, left, let us get a shot     8.     ADD MORE ANGLE AND ATTITUDE.
Concept, which integrates writing, edit-      of him with Leslie Collins, editor of the Cherokee Messenger & Republican. Leslie                “Just a little personality, that’s all I’m
ing, art and design. The idea is to bring     was having Harrower sign her copy of The Newspaper Designer’s Handbook.                          asking. Newspapers have gotten too
all staffers who play a part in the story                                                                                                      bland. Stop being so bland that you’re
together to discuss everything from the       Web site links, lists, checklists, indexes,   signs and headlines as he clicked through          invisible.”
story idea to the headline and come up        glossaries, quizzes, Q&As, excerpts,          slide after slide of dazzling design and
with a plan.                                  opinion polls, maps, charts, diagrams,        innovative ideas including some pages       9.     UPGRADE YOUR GRID. “If you like
    “You can’t do it for every story, but     tables, timelines, quote collections and      from Oklahoma newspapers.                          the idea of having extras, you need a
do it for your centerpieces,” said Har-       step-by-step guides.                              His workshop provided inspiration              different grid.”
rower.                                           “Tomorrow’s reader is different,” he       for those planning a redesign or just
    Harrower has an arsenal of tools to       said. “You have to cut your stories into      trying to improve a few pages in their      10.    UPDATE YOUR DESIGN
help readers wade through information         shorter chunks for people to absorb.”         publication.                                       VOCABULARY. “Are you putting out
including fast-fact boxes, bio boxes,            Harrower talked about grids, rede-                                                            your grandfather’s newspaper? Are you
                                                                                                                                               still playing an accordion in an electric
                      THE MOST IMPORTANT THING I LEARNED…                                                                                      guitar era? AARP, the magazine for
                                                                                                                                               retired people, is cooler than you. Find
         at Tim Harrower’s Design Workshop on June 18, 2009, in Oklahoma City:                                                                 your own comfort level, but you’re
                                                                                                                                               probably more conservative than your
    “I knew there were things                   “Have an attitude!”                          “How to spice things up! Make                     readers.”
    I needed to change, but he                        FAITH WYLIE, Oologah Lake Leader       little change to make the paper
    showed me how to do it.”                                                                 better.”                                   11.    GO FOR THE REDESIGN. DON’T
                                                “It’s time to update my
                          STEVE BOOHER,                                                          TONY DOWNING, The Indian Journal              WAIT. Harrower’s steps to redesign:
                                                newspaper – it would benefit                                                                   a. Evaluate your current paper.
            Cherokee Messenger & Republican
                                                our newspaper and community.”                “Stories should not be                            b. Borrow ideas from publications.
                                                      LORI COOPER, The Carnegie Herald       about ‘them over there.’                          c. Test your prototype.
    “How to utilize and organize                                                             Communication is key; have a                      d. Write a stylebook.
                                                “Ways to make my paper look
    the space.”                                 better for our readers.”                     five-minute meeting.”                      12.    AVOID FALLING INTO RUTS.
         DAWNYAL HILL, The Indian Journal                 KRISTI HAYES, Ponca City News         VALERIE BLACKBURN, The Oklahoman
                                                                                                                                                                                           9
                                                                                                                     THE OKLAHOMA PUBLISHER, July 2009




THE OGE
PHOTO
CONTEST
                                                                               A fire destroyed Farmer’s Furniture in downtown Sallisaw in spite of the efforts of firefighters from
                                                                               throughout the county, Poteau and Fort Smith, Ark., both of which brought ladder trucks to douse
         MAY 2009 DAILY WINNER:                                                the blaze.
                                                                                                                              Photo by JEFF MAYO, Sequoyah County Times, Published May 21, 2009
   KEVIN HARVISON
            McAlester News-Capital

      MAY 2009 WEEKLY WINNER:

               JEFF MAYO
            Sequoyah County Times
          VIEW ALL WINNING PHOTOS AT
              WWW.OKPRESS.COM




Six-year-old Hannah Porter takes pride in her work as she
flashes a smile while placing U.S. flags at the grave site of
veterans for Memorial Day weekend.
     Photo by KEVIN HARVISON, McAlester News-Capital, Published May 21, 2009
10
     THE OKLAHOMA PUBLISHER, July 2009



              2009-2010 OKLAHOMA PRESS ASSOCIATION
 COMMITTEE MEMBERS
    The following OPA members have volunteered to serve on a committee for      OPA President Gloria Trotter, The Countywide & Sun, and Vice President
fiscal year (July through June) 2009-2010.                                    Rod Serfoss, The Clinton Daily News, sit on all committees.
    Any staff member of an Oklahoma Press Association business member           If you would like to volunteer for a committee, you can sign up at
newspaper may serve on a committee.                                           www.okpress.com/committee-sign-up.

AWARDS COMMITTEE               EDUCATION COMMITTEE             GOVERNMENT                    LEGAL SERVICES PLAN             MARKETING COMMITTEE
BARB WALTER, Chair,            ANDY RIEGER, Chair,             RELATIONS COMMITTEE           COMMITTEE                       DAYVA SPITZER, Chairman,
   The Hennessey Clipper          The Norman Transcript        SEAN DYER, Chairman,          TOM MUCHMORE,                      Sayre Record & Beckham
ROBBY TRAMMELL,                JEFF MAYO, Board Liaison,          El Reno Tribune               Chairman,                       County Democrat
   Board Liaison,                 Sequoyah County Times        JEFF SHULTZ, Board Liaison,      Ponca City News              RUSTY FERGUSON,
   The Oklahoman               SUZIE CAMPBELL,                    Garvin County News Star    JEFF FUNK, Board Liaison,          Board Liaison,
CINDY ALLEN,                      The Countywide & Sun         BRIAN BLANSETT,                  Enid News & Eagle               The Cleveland American
   Enid News & Eagle           MICHELLE CHARLES,                  Shawnee News-Star          LONÉ BEASLEY,                   BAILEY DABNEY,
SUZIE CAMPBELL,                   The Perkins Journal          STEVE BOOHER,                    Ada Evening News                Claremore Daily Progress
   The Countywide & Sun        TERRY CLARK,                       Cherokee Messenger         DEREK MANNING,                  BRETT JONES,
LESLIE COLLINS,                   University of Central           & Republican                  Elk Citian                      Mustang News
   Cherokee Messenger             Oklahoma                     LARRY CORVI,                  MACK MILLER,                    TIFFANY KILHOFFER,
   & Republican                SCOTT CLOUD,                       Muskogee Phoenix              The Dewey County Record         Elk Citian
AMY JOHNS,                        Newkirk Herald Journal       LELAND GOURLEY,               BILL WALTER,                    SHERRY LANKFORD,
   McAlester News-Capital      BAILEY DABNEY,                     OKC Friday                    The Hennessey Clipper           Shawnee News-Star
MIKE McCORMICK,                   Claremore Daily Progress     SCOTTY MAXWELL,               JOHN WYLIE,                     DEREK MANNING,
   Shawnee News-Star           CAROLYN ESTES,                     McAlester News-Capital        Oologah Lake Leader             Elk Citian
DAYVA SPITZER,                    Oologah Lake Leader          MARY MÉLON,                   MARK THOMAS,                    LYNN MARTIN,
   Sayre Record & Beckham      DEBBI KNOLL,                       The Journal Record (OKC)      OPA staff liaison               Alva Review-Courier
   County Democrat                Enid News & Eagle            MACK MILLER,                  MIKE MINNIS, LSP attorney       LANCE MOLER,
TIFFANY VOIGHT,                GRACIE MONTGOMERY,                 The Dewey County Record                                       Midwest City Sun
   The Marlow Review              The Purcell Register         JOHN D. MONTGOMERY,                                           MOLLIE NAGEL,
DARLA WELCHEL,                 BRANDY NEWTON,                     The Purcell Register                                          Hobart Democrat-Chief
   The Newcastle Pacer            McAlester News-Capital       JOHN DENNY                                                    DELANNA NUTTER,
TOMMY WELLS,                   KIMBERLY NOE,                      MONTGOMERY,                                                   Sequoyah County Times
   The Granite Enterprise         The Newcastle Pacer             The Purcell Register                                       ROGER PUGH,
FAITH WYLIE,                   SUZY OBERHOLTZ,                 KIMBERLY NOE,                                                    Piedmont-Surrey Gazette
   Oologah Lake Leader            For the Record (Yale)           The Newcastle Pacer                                        PHILLIP REID,
LISA POTTS &                   MICHAEL RASMUSSEN,              SUZY OBERHOLTZ,                                                  Weatherford Daily News
   JENNIFER GILLILAND,            For the Record (Yale)           For the Record (Yale)                                      SARAH BARROW &
   OPA staff liaisons          KORINA SCHNEIDER,               STEVE PATERSON,                                                  MARK THOMAS,
                                  The North Central Reporter      The Edmond Sun                                                OPA staff liaisons
                                  (Medford)                    ROGER PUGH,
                               JEFF SHULTZ,                       Piedmont-Surrey Gazette
                                  Garvin County News Star      MICHAEL RASMUSSEN,
                               DARLA WELCHEL,                     For the Record (Yale)
                                  The Newcastle Pacer          TERRI VANHOOSER,
                               LISA POTTS &                       The Journal Record (OKC)
                                  MARK THOMAS,                 BARB WALTER,
                                  OPA staff liaisons              The Hennessey Clipper
                                                               JOE WORLEY,
                                                                  Tulsa World
                                                               MARK THOMAS,
                                                                  OPA staff liaison
                                                                                                                                                                                     11
                                                                                                                            THE OKLAHOMA PUBLISHER, July 2009




Under the hood of your newspaper Website
                                                   A number of very good CMS use an            STYLING: The CMS you use should                    There are modules for video, Twitter,
 That InterWeb Thing                            administration (admin) page that mim-          be fully styled. That means that when you       GoogleAds, forums, reader feedback, pay-
         by KEITH BURGIN, OPA STAFF             ics Microsoft Word’s interface. Here you       insert a headline, it’s going to show up in     ments and subscriptions. There are mod-
                                                can place photos, format words, set para-      the same font, the same weight and the          ules for almost anything you want to do.
    I’m about to make your eyes glaze over      graphs, create hyperlinks and insert special   same size every time. When you insert           You just have to choose the CMS that has
like a Christmas ham. Let’s talk about          symbols such as the registered trademark       text, the system will display the paragraph     the modules you want.
Content Management Systems… let the             using controls you already know.               text consistently. Headlines, subheads,            We’ll talk more about that in the next
glazing begin.                                     These admins work from most any Web         paragraphs, photo display, navigation,          column.
    A Content Management System (CMS)           browser like Safari or Firefox – there’s no    bylines and lists (bullet points) should all       Remember, you’re the one who has to
is, at its simplest, a Website “engine”         special software required. Whatever you        be styled ahead of time for consistency.        keep your Website up, running and current.
designed so that someone who knows              choose, make sure that you’re comfortable                                                      This is more than an investment, it’s a new
nothing about building or maintaining           updating your CMS.                             UPDATABLE TEMPLATE: Most good                   part of your newspaper and it reflects on
Websites can add, delete and edit photos,                                                      CMS have a template-based style system.         you. If you’re going to be on top of it, you
articles, navigation, sections, etc., in your   FLEXIBILITY: You should be able to             The look, feel, color and layout of your        need to be able to control it.
online newspaper.                               create a new section, subsection, navigation   site will all be controlled through the            That may sound daunting, but it’s truly
    If you’ve ever visited FoxNews.com,         buttons, a page or an article with a few       template.                                       not. A bit of research before the installa-
CNN.com or NewsOK.com, you’ve seen a            clicks of the mouse. The admin should              Templates should be accessible, updat-      tion and enough knowledge to make good
CMS in action. If you’ve taken the time to      allow update of the front page on the fly.     able, and replaceable should you choose         choices will go a long way to making this
learn a program like Microsoft Word, you        These things are crucial to not only your      to do so. There are a number of very nice       step simple and enjoyable.
can easily run one of these bad boys with       sanity, but to the timeliness of your paper.   “newspaper layout” templates available.            Here endeth the glazing… for this
minimal instruction.                                                                           The better ones will cost either a member-      month.
                                                MEDIA MANAGER: A media manager                 ship to the template site, or a one-time fee.
    This is the first of a two-part column      of some sort is an absolute necessity.
focusing this month on the features you’ll                                                     I don’t think I’ve paid more than $60 for       EDITOR’S NOTE: Keith Burgin has worked
                                                Uploading, adding and deleting media files     a template like this since I started putting
want in a CMS and next month on a few           like photos, PDF documents, Flash movies                                                       in Web technologies since 1998 when
of the free systems that might be appropri-                                                    these together.                                 he began designing small Websites as a
                                                and banners, videos and such is something          The template should allow you to put
ate engines for your newspaper site. Let’s      you’ll do regularly. It can be a major pain                                                    hobby. He worked professionally as a free-
jump right in.                                                                                 your logo and masthead in relatively eas-       lance consultant, designer and developer
                                                to push your files to your server using an     ily.
    Regardless of what you use to publish       FTP (file transfer protocol) program, then                                                     from 2001 until 2009 when he came to
your newspaper’s Website, there are a few       link to them in your admin.                                                                    work for The Oklahoma Press Service.
features you must have. These features                                                         MODULES (ADDED FUNCTION-                            Burgin has experience with Content
                                                   A good media manager allows you to          ALITY): Modules are a small piece of
will make life easier. and your online          upload your files to specific directories                                                      Management Systems, Web layout, interac-
newspaper easier to read and navigate.                                                         the CMS that can be installed or deleted        tive advertising, Search Engine Optimiza-
                                                (folders) on your system, then link to them    to add functionality. For example, there        tion (making sure search engines like your
UPDATES: Ease of updating your                  from the admin without having to guess at      are modules you can download and install        Website) and Web standards.
content can be a deal-breaker. Sometimes a      their URL (Web address).                       to allow you to add banner ads to certain           Have a question regarding That Inter-
bit of familiarity is what’s needed.                                                           areas of the site.                              Web Thing? E-mail kburgin@okpress.com.



BRIEFS
LINDSAY MOREHEAD, a graduate of the
                                                 Open Records Act limits charges for paper copies
University of Oklahoma and University            By MICHAEL MINNIS, OPA ATTORNEY               around this general limitation by adopt-        the court held that Muskogee County’s
of Central Missouri in Warrensburg, has                                  In an attempt to      ing specific statutes requiring much            practice of charging 5-cents for the first
joined the staff of The Owasso Reporter                              facilitate the public’s   higher fees for copies of their docu-           25,000 parcels and 2-cents for each addi-
as a general assignment reporter.                                    right of access to        ments. 28 O.S. § 31.                            tional parcel for the real estate violates
Morehead completed her master’s thesis                               public documents,            Sometimes the per page charge for            the Oklahoma Open Records Act.
in Warrensburg, where she taught public                              the Oklahoma Open         paper copies is used as a model for                The court approved an agreed approx-
speaking and video production. She was a                             Records Act limits        charging fees for making copies of elec-        imation of the reasonable direct costs of
contributing reporter on UCM’s newspaper,                            the charges a public      tronic documents.                               $50 to burn one CD. Hurlbert v.
The Muleskinner.                                                     body may charge for          The Muskogee County District Court           Ashwood, Case No. CJ-2007-1237 (Dist.
                                                                     making paper copies.      recently found the per page charge model        Ct. Muskogee County).
After 76 years in the newspaper industry,           A public body may only charge the          does not meet the statutory requirement            If a public body charges what appears
LAMARR SMITH retired from the McCurtain          reasonable direct costs of making the         that a public body cannot charge more           to be an amount exceeding a reason-
Daily Gazette last month on doctor’s             copies, but in no event more than 25          than the reasonable direct cost when            able direct cost for a copy, the requester
orders. Smith, 94, started his career as a       cents per page.                               applied to electronic records.                  should ask the public body to cite the
pressman for the Gazette in 1953 and over           The court clerks periodically get             In a journal entry filed June 18, 2009,      statute authorizing such a fee.
the years filled many rolls, or as he put it,
“every job except reporting.”
12
     THE OKLAHOMA PUBLISHER, July 2009



NNA applauds postage price cut for shoppers, TMCs
   National Newspaper Association Presi-      USPS was concerned that the High Den-         Saturation mail that is very similar enjoyed   this pricing gesture and that the PRC
dent John W. Stevenson, publisher of The      sity decrease would limit its future price    much better rate treatment,” Stevenson         blessed the new prices.”
Randolph Leader in Roanoke, Ala., praised     increases by re-setting the baselines                 said.                                     “Now our job is to continue our quest to
the US Postal Service for trimming back       for price caps.                                               “We met with the Postal        keep Saturday mail delivery alive, so that
postage prices for High-Density shoppers          The PRC has announced                                     Service’s pricing managers     newspapers that have taken this decision
and Total Market Coverage (TMC) publi-        it will begin a new inqui-                                      to explain the effect of     as a gesture of trust will find that their faith
cations sent to non-subscribers of the paid   ry into how to treat such                                        favoring Saturation pric-   in USPS is rewarded,” said Max Heath,
newspaper.                                    situations.                                                       ing policy.                NNA Postal Committee chair.
   The Postal Regulatory Commission               Stevenson said the                                                “We explained the         Heath said NNA is surveying mem-
(PRC) has approved a proposal to drop .01     Postal Service’s move                                              gravity of discouraging   bers on reactions to the possible loss of
cent from the High-Density piece rate and     to reverse some of the                                             newspaper publications    Saturday mail. Postmaster General Jack
lower the pound price equal to Saturation     steep increase passed                                             in the mail, as many       Potter has asked Congress for authority
price.                                        along to newspaper non-                                          companies have been         to terminate it if USPS finances continue
   The new prices will go into effect July    subscriber Standard Mail                                       balanced on critical ques-    to decline.
19. The PRC’s review generated discussion     publications last May was                                   tions of whether to rely upon       “The better solution is to accelerate
about how the 2006 Postal Accountability      welcome.                                                 USPS to deliver newspapers and      tight cost controls and encourage more
and Enhancement Act (PAEA) would gov-             “NNA had expressed serious concern          their shoppers or to set up their own car-   mail into the system, as this rate cut will
ern price decreases.                          about the Postal Service’s decision to hike   rier forces.                                   do,” Heath said. “People looking for their
   When the law was passed, periods           the High Density rates far beyond infla-          “We are delighted that the Postal Ser-     newspapers in the mailbox on Saturdays
of deflation were not contemplated.           tion – in excess of 5% in some cases, while   vice reached out to newspaper mail with        do not want to be disappointed.”




                                                                                             High density standard mail flats
                                                                                                                             Postal Notes
                                                                                                                       by BILL NEWELL, OPA POSTAL CONSULTANT


                                                                                                Effective July 19th, the per piece         The Postal Service is addressing the
                                                                                             price for High Density Standard Mail          Ride-Along program and considering
                                                                                             Flats will be reduced by 0.1 cent. High       lowering the per piece rate and possibly
                                                                                             Density pound prices will also be             allowing more than one Ride-Along in a
                                                                                             decreasing. These price adjustments are       publication.
                                                                                             a result of the Postal Regulatory Com-            I would be interested in hearing your
                                                                                             mission having completed their review.        comments or position on using Ride-
                                                                                             For more information about the pound          Alongs if the price was reduced from
                                                                                             price decrease, see the NNA article at        its current 16.5-cent-per-piece to some-
                                                                                             the top of this page.                         where in the area of 10- to 12-cents-per-
                                                                                                                                           piece.
                                                                                             DMM ADVISORY: Want to keep                        If you are unfamiliar with Ride-
                                                                                             up with some of the changes affecting         Alongs, feel free to contact me.
                                                                                             prices and classifications by the US              Please e-mail your response to
                                                                                             Postal Service?                               bnewell@okpress.com.
                                                                                                The Postal Service has developed the
                                                                                             DMM Advisory to provide business cus-         EXCEL POSTAGE STATEMENT
                                                                                             tomers with brief, up-to-date happenings      PROGRAM: I have an updated
                                                                                             within the Postal Service.                    postage statement program in Excel
                                                                                                I urge you to subscribe to this free       available for those of you that complete
                                                                                             advisory by simply sending an e-mail to       your postage statement manually.
                                                                                             dmmadvisory@usps.com. Indicate “sub-             If you are currently using this pro-
                                                                                             scribe” in the subject line.                  gram, you may want this update. Just
                                                                                                                                           contact me by e-mail and I’ll get it to
                                                                                             RIDE-ALONGS: Have you utilized                you.
                                                                                             Ride-Alongs with your periodical                 If you have any questions, e-mail or
                                                                                             publication?                                  give me a call at (405) 659-9662.
                                                                                                                                                                                13
                                                                                                                        THE OKLAHOMA PUBLISHER, July 2009



Using firewalls to prevent cyber attacks
  computer notes                              though, our computers are mobile and we      or another through the firewall. This can
                                                                                                                                           plugged IN
          from the road
                                              might sign on just about anywhere.
                                                 Mac 10.5 has a built-in firewall. Go to
                                                                                           be confusing to an end-user, and it’s time
                                                                                           consuming to look up what some of these       Importance of updates
             by WILMA MELOT                   system > preferences > security > firewall   online services do before allowing them          Computer updates are important.
                                              and set up some defenses. It’s very basic;   access.                                       Check for updates from Microsoft or
                                              there are only three choices. The third         I recommend installing one that takes      Apple on a regular basis and keep track
    These days, simply plugging an Eth-       choice “set access for specific services     care of itself, unless you enjoy messing      of when new ones are released.
ernet cable into your computer opens you      and applications” allows you to select       with it. Two that have been around a             I recommend that you update manu-
up to a host of online nastiness and cyber    the services you want to allow access as     while are Trend Micro and Zone Alarm.         ally but wait a week or two after updates
attacks. A number of companies have           shown in the window below.                      As far as routers, most do have a built-   are released before installing them. If
made a good living protecting us from                                                      in firewall, but you need to configure        there’s a bug, it should be worked out
this mess.                                                                                 them and update them from time to time.       before you use it.
    There are many ways these attacks                                                      Look for the updates on the manufac-             Automatic updates, while convenient,
come at us: through e-mail, Web pages or,                                                  turer’s Website.                              can cause problems if you don’t know
basically, anything you download. It’s a                                                      Using firewalls can go a long way          how the new update will affect your
good idea to have some sort of protection                                                  toward keeping the bad guys out of your       current software or Internet connection
software, but even this can be a problem                                                   machine. It’s definitely worth the time       settings.
for your machine if you don’t keep it                                                      you’ll spend researching the software.           It’s a good idea to read the release
updated.                                                                                                                                 notes on the update to see if the fix is
    I know many of you don’t want to                                                                                                     something you actually need.
spend the money every year to buy a              Don’t forget to restart your machine                                                       Update your software as well, espe-
copy of Norton Anti-Virus or something        after engaging the firewall.                                                               cially Adobe. Features are updated after
similar, especially if you are on a Mac,         If feel you need a firewall but have                                                    the initial release of the program disk,
but the threats from the Web put us more      an earlier model Mac, you can purchase                                                     some because they weren’t working
and more at hazard every day. As a first      NetBarrier for $50 per machine.                                                            properly, some because new bells and
line of defense, you can set up a firewall       It works much the same as the firewall                                                  whistles were added.
on your personal computer to keep the         in 10.5 and has a few more features.                                                          With Microsoft Office, update releas-
bad guys out.                                    On a Windows machine, it’s likely that                                                  es and patches come out almost monthly,
    If you only connect at the office, then   you use the Windows firewall or one from                                                   and a bunch of them are for purposes of
it’s possible that the router there has a     your anti-virus. These programs often                                                      security. It’s definitely worth the time to
good firewall built into it. More and more    ask for permission to allow one service                                                    get them.


Online software may not be best bet for newspaper business                                                                               Good reading
   More and more, software programs           and keep your operating system on your       can also set your smart phone, if you have        Sometimes the best how-to books are
are moving online. Google and a number        machine.                                     one, to sync with your machine at work        not the newest on the shelf.
of other companies offer word process-            The online system might seem con-        and download those files to keep you up           Photoshop Unmasked, by Nigel
ing and spreadsheet programs. They’re a       venient and inexpensive at first glance,     and running.                                  French, is a great Photoshop basics book
great way to open those pesky .docx files     but with our wonderful Oklahoma wind-           I’ve noticed that some newspapers          from the era of CS2. It’s simple and
and it’s free.                                storms, Internet access is not as reliable   have gone to the trouble of having two        clear, and most of the techniques work
   New operating systems are on the           as it could be.                              different Internet providers at the office.   on any version of Photoshop.
way, too. Android, an open-source proj-           Further, I’ve noticed that many who      If one goes down, the other is still avail-
                                                                                                                                             If you’re a beginner with Adobe
ect, and Chrome from Google are almost        use online e-mail services wait until the    able somewhere in the building.
ready for use. Both are meant to compete      last moment to download articles and            You might consider having a different      Dreamweaver, check out Dreamweaver
with Microsoft on some level. But are         resources. This isn’t a good idea. If you    provider at home. Then, if your office        8 Complete Concepts and Techniques by
these online applications and operating       don’t have access to the Internet for some   connection is down, you can run home          Shelly Cashman. Schools use this book
systems good for your newspaper?              reason, you don’t have your materials at     and work.                                     as a basic text for learning the program.
   If you store your files online or your     deadline.                                       Most papers use a secondary online         Newer versions of Dreamweaver have
operating system is based online, don’t           If you’re cramped for space, put the     e-mail service like Gmail, Yahoo, or Hot-     all of the basic commands the older ver-
forget that when the Internet is down,        files on a flash drive or an external hard   mail in case in-house accounts are down.      sion did.
so are you. It doesn’t seem like the most     drive. They’re not expensive as hardware        Although an online server backup is            You can find these books on the Web
secure way to put out a newspaper.            goes, and they’re an excellent alternative   convenient, nothing beats having at least     at Amazon.com (their used booksell-
   A better solution might be to back up      that allows you access to your files even    one good backup of your files on site. It’s
                                                                                                                                         ers are a good source) or Alibris.com.
your files on medium you have access to,      if other systems are down.                   just a safer way of doing business.
                                                  This is a bit more expensive, but you                                                  Check your local library, too.

                              OPA COMPUTER CONSULTANT WILMA MELOT’S COLUMN BROUGHT TO YOU BY THE OKLAHOMA ADVERTISING NETWORK (OAN).
                                   FOR MORE INFORMATION ON THE OAN PROGRAM, CONTACT OKLAHOMA PRESS SERVICE AT (405) 499-0020.
14
     THE OKLAHOMA PUBLISHER, July 2009



To err is human; to misquote is akin to a sin
 Clark’s Critique
     BY TERRY CLARK, Journalism Professor,
         University of Central Oklahoma
                 TClark@uco.edu

    “Hey Misquote! Is the Weekly Wipe
out yet?”
    Back in the years BCP (before cell
phones), most of us who traveled, espe-
cially in full-sized vans, installed CBs so
we could talk back and forth, just like the
big truckers. And, of course, everybody
had to have a “handle.” You always wanted
                                                                                                                                                  The El Reno Tribune, Holdenville News
something cool, like Bert Reynolds’ “Ban-
                                                                                                                                                  and Eakly Country Connection get local
dit,” but most were a lot less romantic, and
                                                                                                                                                  with local news written by local reporters
some friends’ kidding took hold.
                                                                                                                                                  for local readers.
    That’s how I ended up with “Misquote”
when I owned a weekly newspaper. It irri-
tated me the first time a fellow business-                                                                                                        “recalled,” “stated,” “smiled” or “laughed”
man used it, but it was the good-natured,                                                                                                         (impossible when you think about it), etc.
humorous banter all of us used in Waurika.                                                                                                        Saves space and avoids connotations of
So it stuck, and I started using it on my                                                                                                         opinion.
CB.                                                                                                                                                  • Avoid the “according to” disease.
    Why did it irritate? Because I’m a jour-                                                                                                      Another Clarkism! (I Clark 2:2.) Don’t
nalist and I know how everyone hates to be                                                                                                        write: “According to” is a disease, accord-
misquoted, and suspicious of the press for                                                       from the gray column of type? Don’t write        ing to Clark. Technically, it means “in
its inaccuracies. We take it too lightly.        attention to the effective use of quotations    it like this: Clark said, “Quotes are the eye    accordance with.”
    When you misquote someone you’re             in our writing.                                 contact of writing.” Start with the quoted          Unless it’s a once in a lifetime quote,
actually stealing or violating a part of their      So here are some suggestions for better      words.                                           we don’t start news stories with them.
identity – forgetting Jesus’ words about         journalism:                                         Use short quotes that get the point          Features stories are a different matter, and
“For out of the overflow of the heart the           “Quotes are the ‘eye contact’ of writ-       over.                                            good quotes are effective ways to start and
mouth speaks.” I was once asked to speak         ing.” I don’t have many original ideas, but         Make sure they’re accurate. Don’t make       end those.
about “Dealing with the Press” to the state      I think this is a real Clarkism, so please      things up or guess.                                 What about recorders? I don’t like them,
convention of the county commissioners.          quote this verse from I Clark 2:1 correctly.        Don’t use the long, PRish made up            but these new digital ones with USB plugs
They were meeting in the OKC Marriott            What do I mean?                                 quotes that come from government agen-           that you can download into your computer
and the room was full with more than 200            Quotations grab readers’ attention, more     cies or politicians. They’re boring and they     are excellent for long interviews and con-
people there, some in dress casual, some         than the other copy. Accordingly, a story       are the equivalent of lying to people.           troversial meetings. They’re no substitute
in jeans and boots, some like they’d just        without quotes is like a speaker who won’t          RULE: if it’s a long quote, paraphrase       for good note-taking, but to make sure
got off the road grader. I’m not demeaning       look at you… no eye contact and you lose        it, because you can write it shorter and         you’ve got quotes right, they’re great.
them… these are the people who run our           interest. The best speakers engage you          save space. Example: Clark said to para-            Leland Gourley of OKC Friday showed
77 counties. I wondered how I could get          with eye contact. Same is true of stories       phrase long quotes to save space.                me the value of these several years ago
their attention, get on their side and help      with quotes.                                        If there is a gem of a quote in a long       when somebody in Nichols Hills claimed
them out.                                           Therefore, pay special attention to          quote, take the gem out and use it as a          they had been misquoted about some
    “How many of you have been misquot-          quotes in several ways.                         direct quote, as long as you don’t take it       school issue in a public meeting. Gourley,
ed in the press?” were my opening words.            Don’t “bury” the quote in the story or       out of context. Example: “Take the gem           in his usual meek, unassuming and mild
    Almost every hand in the room went           paragraph. It destroys its effectiveness in     out and use it as a direct quote,” Clark         way, silenced that by standing up and say-
up. Now I know some of them use that as          writing.                                        said.                                            ing, “No, you weren’t. I’ve got it on tape.”
an excuse when they don’t like what we’ve           RULE: if you have good quotes, try               RULE: generally don’t use ellipses           Silence followed.
printed. Some don’t understand that we           to have the first one in the first four para-   (you know, the three little dots) when you          We want to take extraordinary precau-
don’t have to use all of their words. Some       graphs of the story – even in, say, a city      use a partial quote. Readers distrust these      tions to assure our readers we’re trying to
of them may not remember exactly what            council story – if you have a decent quote      because they think we’re leaving some-           make sure they’re quoted correctly.
they said. But not all of them, and that         from a councilman or an official that is        thing out we didn’t want, or that we’re             We’re all like that. I don’t like to be
means there is the general perception that       germane to the main topic.                      changing the intention of the quote (as          interviewed because I know how easy it
the press has been inaccurate.                      Secondly, when you have a quote, make        with a broadcast sound byte).                    is to get quotes wrong, or the journalist
    I’m convinced we don’t spend enough          it a new paragraph, with the attribution            ATTRIBUTION RULES:                           is going to put it in a context that causes
time emphasizing accurate reporting of           last.                                               • Put attributions at the end of the quote   me trouble in my job. Usually, I e-mail
people’s words, and that we need to pay             Look back to my “Quotes are the eye          and then start a new paragraph.                  my answers to my student journalists, so I
                                                 contact of writing.” See how it stands out          The verb of attribution is “said.” Not                            Continued on Page 15
                                                                                                                                                                                           15
                                                                                                                           THE OKLAHOMA PUBLISHER, July 2009

Learn tricks to save time putting out your paper                                                                                                OPA STAFF
   If you’re looking for ways to increase
your productivity in Creative Suite, we
                                               your newspaper,” said Melot. “Most of it
                                               will be working in InDesign but I’m also
                                                                                                  Friday, July 31, is where you’ll learn
                                                                                               how to save time.                                DIRECTORY
have a workshop geared to your needs.          going to show you what I consider to be            Melot will show you how to set up print
                                                                                                                                                         ADMINISTRATION
   On July 30 and 31, OPA Computer             the perfect PDF settings and how to set up      presets, action buttons in Photoshop and
Consultant Wilma Melot will be showing         action buttons in Photoshop.”                   even show you how to correct some prob-           MARK THOMAS, Executive Vice President
you everything from InDesign basics to            On Thursday, July 30, students will          lems on incoming PDFs.                           mthomas@okpress.com • (405) 499-0033
advanced workflow techniques.                  learn InDesign basics. Melot will cover            The workshop will be held in a comput-
                                                                                                                                                  ROBERT WALLAR, Accounting Manager
   The workshop, sponsored by the Okla-        controlling frames, text blocks and photos;     er lab at the Meridian Technology Center
homa Newspaper Foundation, is part of the      linking objects; setting up your workspace;     in Stillwater, Okla.                              rwallar@okpress.com • (405) 499-0027
Raymond and Mildred Fields Memorial            basic keyboard shortcuts; and more.                Register for one or both days for only         STEVE BARRYMORE, Chief Sales Officer
Fund Educational Series.                          By the end of the day, you’ll be able        $20 per day.                                    sbarrymore@okpress.com • (405) 499-0034
   “This workshop will focus on how to         to build an ad using the skills you’ve             Registration is available online at
decrease the time it takes you to put out      learned.                                        www. okpress.com/creative-suite.                SCOTT WILKERSON, Front Office/Building Mgr.
                                                                                                                                               swilkerson@okpress.com • (405) 499-0020

Oklahoma Historical Society receives grant to digitize papers                                                                                           MEMBER SERVICES

   As part of the National Digital News-       century time period,” said Chad Williams,       play an important part in this project as          LISA POTTS, Member Services Director
paper Program, The Oklahoma Historical         Deputy Director of Research.                    well. In 1893, the Territorial Press Asso-         lpotts@okpress.com • (405) 499-0026
Society will digitize about 100,000 pages         The project is a joint venture of the Uni-   ciation formed the historical society to
of Oklahoma newspapers.                        versity of North Texas and The Oklahoma         collect newspapers. That is how our news-                    ADVERTISING
   The National Endowment for the              Press Association.                              paper collection began.”                                SARAH BARROW, Ad Director
Humanities awarded a $307,000 grant to            “The Oklahoma Historical Society has             The purpose of the project is to make
                                                                                                                                                sbarrow@okpress.com • (405) 499-0021
be used by the Research Division of the        the collections and knowledge of Okla-          millions of pages available to the public in
Historical Society to preserve selected        homa newspapers that, when combined             an online, searchable database.                     CINDY SHEA, Advertising Coordinator
newspapers.                                    with the University of Texas’ experience            The National Endowment for the                cshea@okpress.com • (405) 499-0023
   “The titles selected will reflect the       in large-scale digital conversion projects,     Humanities intends to fund such projects
state’s political, cultural, and economic      brings the skill to manage a challenging        for all 50 states and U.S. territories pub-        KATHY NASH, OCAN/2by2 Coordinator
history, span Oklahoma regionally and          project such as this,” Williams said.           lished between 1836 and 1922.                     knash@okpress.com • (405) 499-0025
cover the mid-nineteenth to early twentieth       “The Oklahoma Press Association will                                                              LANDON COBB, Account Executive

CLARK’S CRITIQUE
                                                                                                                                                  lcobb@okpress.com • (405) 499-0022

                                                                                                                                                  MELISSA TORRES, Advertising Assistant
Continued from Page 14                         a shared Web page will be getting more          staff. They’re even teaching me some of           mtorres@okpress.com • (405) 499-0035
know they’ll get it right – I hope. I don’t    emphasis.                                       the new technology.
recommend you ask your sources to do              This is a natural follow-up of the merg-        At any rate, I recommend you look                    CREATIVE SERVICES
that, however.                                 er of the journalism and communications         at two articles from the July 1 issue.
                                               departments exactly four years ago. We          “Vista moves newsroom after historic 40        JENNIFER GILLILAND, Creative Services Director
   Here’s a technique that can put your
sources at ease. At the end of an interview,   knew we had to try to keep abreast of           years,” and “A conversation with Dennie          jgilliland@okpress.com • (405) 499-0028
just go back and say, “Now you told me         changing technologies and “convergence”         Hall.” Dennie was the adviser during the              KEITH BURGIN, Editorial Assistant
that…blah, blah, blah. Is that right?” This    in the media industry. Then, as now, we         tumultuous ’70s, and helped establish the         kburgin@okpress.com • (405) 499-0029
helps build your trust with them, and eases    can’t know exactly where we’re going, but       strong tradition we have of student press
their minds about being misquoted.             that we’ve got to try to better prepare our     freedom.                                                 COMPUTER ADVICE
   So those are enough quotes on misquot-      students for the crazy media world they’re         You can find those articles on The Vista
                                               going to seek jobs in.                          Website: www.thevistaonline.com/.                   WILMA MELOT, Computer Consultant
ing from “Misquote.”
                                                  I’ll stop short of calling it a converged    IDEAS WORTH STEALING: Barbara
                                                                                                                                                 wmelot@okpress.com • (405) 499-0031
CLARK’S CRITIQUE: I want to take
                                               newsroom, however. The broadcast stu-           Vice of the Drumright Gusher reports on
a point of personal privilege this month,                                                                                                                 POSTAL ADVICE
                                               dents don’t want to be print journalists        how the city is using old and new media to
and salute UCO’s student newspaper, The
                                               any more than the print students want to        promote itself. The Inola Independent’s               BILL NEWELL, Postal Consultant
Vista. The first week of July concluded 40
                                               go into broadcast, but it’s our job to help     Cara Cowan Watts writes Cherokee Chat.           bnewell@okpress.com • (405) 499-0020
years in the same location, room 107 of
                                               prepare them for the increasing lap over of     Headline: “Where The Casino Money
the communications building. Generations
                                               technology. As a matter of fact, our Vista      Goes.”                                              OPEN (DIGITAL CLIPPING)
of young journalists, many of them now
                                               students emphasize the word “shared”
working throughout the state, trained in                                                       HEAD’EM UP AWARDS: First place,                       LOUISE GARVIN, OPEN Manager
                                               newsroom, not converged.
that room, under a multitude of advisers                                                       Perkins Journal:                                  lgarvin@okpress.com • (405) 499-0032
                                                  As you know, in this last summer of me
and conditions.                                                                                   Wastewater Plant Causes Stink.
                                               being chair of the mass communication                                                          JOSH COLEMAN, Digital Clipping Account Exec.
   The paper has moved across the build-
                                               department (after 19 years), I’m also serv-        Second place, Oologah Lake Leader:            jcoleman@okpress.com • (405) 499-0036
ing into a merged newsroom with the
                                               ing as interim Vista adviser. That means           Bucks needed for big boom
broadcast facilities. It will continue to
                                               I’m back in the newspaper business until           Third place, The Ringling Eagle:                     GENERAL INQUIRIES
maintain its editorial independence, but
                                               Aug. 1, and I am incredibly impressed              Do Ringling schools make the grade?               (405) 499-0020 • Fax (405) 499-0048
we’re trying to change with the times, and
                                               with the dedication, talent, determination,                                                         Toll-Free in Oklahoma: 1-888-815-2672
                                                                                                  On a story about student test scores.
                                               independence and humor of our small
16
     THE OKLAHOMA PUBLISHER, July 2009



            CONGRATULATIONS TO THE MAY 2009 CONTEST WINNERS
                       Column:                                                                                                 Editorial:
                      MIKE                                                                                                 JEFF
                      TUPA                                                                                                MULLIN
 Bartlesville Examiner-Enterprise                                                                                     Enid News & Eagle

 MAY 2009 EDITORIAL WINNER JEFF           MULLIN, ENID NEWS & EAGLE
 CONSUMER PROTECTION
 New credit card rules will provide necessary safeguards
        During his term in the Oklahoma State Sen-        campus in exchange for filling out credit card
     ate, Robert Milacek of Waukomis made it his          applications.
     mission to pass legislation restricting credit          The measures were part of the credit card
     card companies from issuing cards to anyone          holders’ “bill of rights” imposing sweeping new
     under 21. In 1998 he was contacted by the            restrictions on the industry.                        Enter and Win a
     mother of a University of Central Oklahoma              The new rules will keep credit card compa-
     student, who committed suicide after running         nies from giving cards to anyone under 21 who      $100 Check from ONG!
     up huge credit card debts.                           merely has demonstrated the ability to sign
                                                          their name.                                        1.   Each month, send a tear sheet or photocopy of your best
        Milacek’s legislation never made it to the
                                                             Advocates for credit card companies say the          column and/or editorial to ONG Contest, c/o OPA, 3601
     floor for a vote, but his efforts led to UCO ban-                                                            N. Lincoln Blvd., Oklahoma City, OK 73105-5499.
     ning many student application promotions for         burden is on parents to educate their children
                                                          about the responsibilities that go along with      2.   Include the author’s name, name of publication, date of
     credit cards, Oklahoma State restricting such
                                                          being granted credit cards. They are right. Par-        publication and category entered (column or editorial).
     promotions and Oklahoma offering personal
                                                          ents also need to warn their children about the    3.   Only ONE editorial and/or ONE column per writer per
     finance classes to teach students about the lure
                                                          credit card companies’ penchant for throwing            month will be accepted.
     and pitfalls of credit cards.
                                                          card offers at anyone with a pulse, something
        Milacek’s crusade never resulted in state                                                            4.   All entries for the previous month must be at the OPA
                                                          they will not be able to do when the measure
     legislation concerning the marketing of credit       goes into effect.
                                                                                                                  office by the 15th of the current month.
     cards to young people, but such a law recently          Too many adults have fallen victim to the       5.   Winning entries will be reproduced on the OPA Web site
     was passed, and signed, on the national level.       seductive lure of credit cards and have found           at www.OkPress.com.
        May 22, President Obama signed into law a         themselves helplessly over their heads in debt.
     bill that will restrict credit card companies from   This measure will at least make it tougher for            Entries must have been previously published.
     issuing a card to anyone under 21 without either                                                               Contest open to all OPA member newspapers.
                                                          credit card companies to get their hooks in
     an adult co-signer or information indicating the     people until they reach 21.
     young consumer has the money to repay any                                                               Although Oklahoma Natural Gas Company selects
                                                             Milacek said for years such legislation was
                                                                                                             representative contest winners’ work for use in this monthly
     credit extended.                                     necessary to protect young consumers. Some-
                                                                                                             ad, the views expressed in winning columns and editorials
        Card companies also can’t provide gifts           one finally listened.
                                                                                                             are those of the writers and don’t necessarily reflect the
     such as T-shirts and backpacks to students on                                                           Company’s opinions.



                           Thank you for continued support of “Share The Warmth”
                       Read the Winning Columns and Editorials on the OPA Web site: www.OkPress.com (Under Contests)

				
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