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Search Engine Optimisation In Australia Explained What you REALLY Need To Do To Get Multiple Page One Rankings For Your Site By Richard Law www.SEOInternetMarketing.com.au Table of Contents 1. Introduction 3 2. Why Bother with SEO at all? 4 3. SEO Isn’t Hard. It Just Takes Time! 5 4. Targeted traffic and Keyword Research 6 5. Site Structure and OnPage SEO 7 6. Why EVERY Website Needs BACKLINKS 9 7. Types of Backlinks 10 8. How To Build Backlinks 12 8.1 Backlink Strategy 1 – Building Web2.0 Satellite Sites 14 8.2 Backlink Strategy 2 – Article Directories 15 8.3 Backlink Strategy 3 – Directory Submission 17 8.4 Backlink Strategy 4 - Video Marketing 18 8.5 Backlink Strategy 5 – Social bookmarking 19 8.6 Backlink Strategy 6 – Press Release Submission 20 8.7 Backlink Strategy 7 – Twitter 21 8.8 Backlink Strategy 9 – Blog Commenting 22 8.9 Backlink Strategy 9 – RSS Feed Submission 23 8.10 Other Strategies 23 9. Conclusion 24 Updated and revised May 2011 2 0. Panda Farmer Update In Feb 2011 Google announced that it would be rolling out a new update of its algorithm – the formula that is uses to determine where a site should be placed in the search engine results pages (or SERPS). Rolling out in the US first is seems it hit the Australian search engine results in March / April. The update has been dubbed either PANDA or FARMER depending on who you ask. The results were … interesting! Given that no-one outside of Google knows exactly what they look at to determine a site's rank the SEO marketplace was (and still is) abuzz with theories, bold statements of “fact” and wild guesses. My personal experience is that some sites lost out, some did better and most stayed the same. Personally I keep in mind that the end use for google is NOT the website owner but the person doing the searching. So sites that provide quality content and fairly safe whereas spammy or poor quality sites are always going to be trying to duck under the google-radar. Some sites were caught in the cross-fire because they were badly designed or relied on many backlinks from low quality sources. Even this can be easily fixed. So really For most of my SEO customers there was little or no impact. For a few there was the need for a revision of tactics and then back to business as usual. For me personally I welcome the changes. I may not always like what google does but ultimately its trying to provide the best service to its end users. And we as website- owners should be trying to do the same. As an SEO specialist I encourage my customers to keep their sites fresh and up-to-date. And from my end I build them a good mix of both quality, relevant links back to their sites (which takes time to procure) plus a mass of easily obtainable lower quality links. To date this is a strategy that has worked very well and barring some very major shift in the google mindset it should continue to do so through future algorithm changes Following is my guide to how I achieve the results I do. It isn’t intended as a comprehensive instructions manual; but rather a guide to the principles I have found to work and work consistently 3 1. Introduction Welcome. Some people set up their website with the vague hope that building it is enough and that people will somehow “find them” through google, yahoo and bing. For the lucky few this is correct. If they offer a specialized niche product or service and there aren’t many competing sites they may rank well naturally with very little extra effort. For most of us though, this is NOT the case. The inability to send targeted visitors to your website or blog is the number one reason that your site might fail I say might because not everyone puts up a website for the same reason. In my web- designer days I have built sites for people who want it solely to service their existing customers or who actually don’t want to be found on the search engines, bizarre as that sounds! This is the exception rather than the rule. Thankfully there are many processes and methods that can send hundreds of targeted visitors to your website or blog. Some are more effective than others. Some are free and some are paid. The key to any marketing campaign (SEO or otherwise) is consistency. Doing it once is not going to be enough. It requires a continuous ongoing plan of attack. In this eBook I will concentrate on what is sometimes called ORGANIC search. This means I will exclude the paid advertising techniques like adwords (it needs its own separate eBook to be covered properly anyway) and I will focus on Search Engine Optimisation (or SEO ) techniques to get your site listed in the free “left hand column” of the search engine pages. I will specifically be looking at Google although these techniques should also be effective in Yahoo and Bing as well 4 2. Why Bother with SEO at all? Currently MOST traffic on the internet starts from a search engine query. Someone is looking for blue widgets so they type in blue widgets into their favourite search engine and get back a list of results. They then click on the listings that appeal to them the most There are a few things that are important to know 1. In Australia 65-80% of the searches carried out come from Google.com.au. Yahoo and Bing just aren’t in the same league though this may change as bing now provides the results for yahoo – making them almost the same search engine! 2. About 90% of people DON’T look beyond page 3. So page 4 and above is not a desirable position. Indeed anything past page 1 or 2 is a waste of time. 3. Ranking number 1 for a phrase that no-one looks for is good for bragging rights only. It wont help bring in more traffic (because no-one searches for it!!). Many SEO companies trick the unsuspecting and uninformed customers this way. Note: SEO is not the only marketing method available. Traffic can come from other non search engines sources such as direct email, facebook, twitter and so on. Indeed these alternative traffic sources should be part of any traffic generating marketing plan. I even use them as part of my SEO marketing plan as ultimately all you really want is the traffic, however it gets there!! 5 3. SEO Isn’t that Hard. It Just Takes Time! There’s a lot of very bad advice out there on search engine optimisation. I have read much of it. Some of this bad advice is for sale, so I guess maybe it serves some people well to keep everyone confused. The main problem here is sorting out the vital important KEY actions from the less important. I have found that 80% of SEO is actually pretty simple - almost dull and routine. It boils down to doing five things right: 1. Developing a keyword strategy to target the right searchers ( people ready to take action) 2. Building a well-structured web site 3. Creating good content and doing basic “on page” optimization 4. Get a lot of quality backlinks 5. … and staying focused and consistent. The other 20% IS more tricky. Most people wont require it though. You might only need it when it comes to moving from position 4 to position 1 for a competitive keyword, say. PS: More on Backlinks For Google ranking the backlinks step 4. of the above is VERY important. Whereas the first 3 steps can be done in a few hours. Building good effective backlinks is an ongoing process you’ll want to keep going for many months or years. More of this later 6 4: Targeted traffic and Keyword Research Having a website or blog without any visitors is a bit like having a shop in the middle of the desert. It really doesn't matter how good your products or services are - if no one is aware of your existence and you never have any visitors, you're never going to make any money. But you don’t want any old traffic. You want people who are going to be interested in what you have to offer. You want to target this type of search traffic in your optimsation campaign as it will convert better for you and will (usually) be much easier to rank for than a more generic search Example: Ranking on page 1 for a phrase like Real Estate is a mammoth task. And if you happen to be running a local Real Estate Agency in St Kilda,Victoria chances are traffic from any other part of Australia is of little value to you anyway. So ranking well for keyphrases that relate to “Real Estate St Kilda” would be a much more productive goal - and would be much easier too. The funny thing here is you don’t always know what the exact best search terms are for your site until you do some research. You’d be surprised how variations of the phrase (Bike Shop as opposed to Bicycle Shop) or use of plural rather than singular (bikes rather than bikes) can affect the amount and quality of traffic. That’s why keyword research is ALWAYS the first step in an SEO campaign. I am not going to go into how best to do keyword research here. Sorry.- it’s a little involved, requires the use of some software and requires a bit of intuition. You need to consider geography, search volume, level and strength of competing sites and so on. This research is the very first thing I do for my customers before embarking on a SEO campaign,. You can always visit my blog site for more detailed articles on keyword research. http://www.SEOInternetMarketing.com.au/blog 7 5. Site Structure and OnPage SEO You might read or hear of so-called On-page optimisation and Off-page Optimisation. Basically on-page is concerned with what you do when you're building the site (factors that you include in the code of that site) whilst off-page optimisation is primarily concerned with external factors (for simplicity I will call this backlinks) In early days of SEO on-page factors were the key element in determining a site's ranking. Today this is still important but comprise only about 10-20% of the overall SEO campaign. They are fairly easy and quick to do and certainly SHOULD be done. On-page factors still do have an impact on ranking AND more importantly on site usability What a search engines wants to know when it visits your site is WHAT IS IT ABOUT. It’s not a person who is doing the looking though but a program called a spider or a robot. It has been programmed to look in certain places for specific information and using that data it will determine what you site is about This is one place where the SEO expert and web designer should work together. The search engines all want the sites that they ‘spider’ (i.e. search) to be easy to navigate, with proper site maps and logical navigation as well. Which is fine because that what the humans who visit your site (customers) want too. So get your SEO person and your web designer to built you a site that has a readily accessible with an easy to use navigation and correct coding. ( I will also assume that your site is built using a coding language that the search engines can easily read ie NOT FLASH ) Finally there is your website content. Probably the biggest “onpage” factor there is. You have to say something on your site!! I am talking about - Words. Your site needs to have text in it, not just pictures. Spiders and Robots can recognize images so if that’s all you have in there then your website looks like an empty page to them. (If the above is not the case then sorry – you will need to have this fixed before getting anywhere in SEO. This might mean a new site.) On-page SEO also means correctly setting up your site title, page titles, H1 headings and footer text all need to align with the keywords you wish to rank well for. If you want to rank well for “fluffy car dice” you’d better have that phrase in you header title and/or description, and in your site content. Otherwise how will the google spider know?? Some sites are easier to carry out on-page changes on than others. Wordpress has a plug in you can add that make sit extremely easy. HTML and many PHP sites are okay. Some eCommerce sites are tricky. Flash sites are very hard or impossible to change. (But then again Flash sites are all images and virtually invisible to the search engines anyway) 8 If you don’t feel comfortable making these changes get your web designer to do it. Should you be getting me to do your SEO work I can advise them what to do and on rare occasions will even endeavor to do it for you (I used to be a web designer) Final Note: If you cant get the changes made it’s not the end of the world. You can still rank well- though it is harder to do. But it’s much better to get them done as early as possible in the SEO process. I will re-iterate what I have said above though: what IS important above anything else is that your site contains good quality written content. This is what the search engines value the most when assessing your site. There’s an old adage that says Content Is King. If you only have limited resources then making sure your site content is good and compelling and well written is much more important than adjusting header titles. 9 6 Why EVERY Website Needs BACKLINKS Years ago, it was possible to secure top search rankings simply by repeating your desired keywords more often on the page than someone else did (this known today as ‘keyword stuffing’). Needless to say this was easily abused and very soon was dropped altogether as a major factor in the search engine’s ranking algorithms. What emerged from this era was a new way of measuring a sites importance and relevance. (To be fair, this is an ever changing process as the search engines refine what factors they look at and what weight they give to each factor) Today the main key most relevant factor in the eyes of Google is BACKLINKS. Even sites with terrible on-page optimisation can do fairly well given enough backlinks What is a backlink? This is when a site links back to your site. It contains a hyperlink on it that directs people to your site. But - there had to be a but didn’t there ! – not all links have equal value. And HOW it links back to your site also determines how valuable that links is. Without getting overly complex though the datum is Your site needs more and better quality backlinks than the sites you want to outrank on the search engine rankings Why backlinks? I guess the idea is that it shows what other site owners think of your site. The more people who say your site is relevant and good (by linking to it) the more likely this is to be true.. and the reward for this is a higher ranking in the search engine results The people at Google are pretty smart though. They know you could go out and BUY 20,000 instant backlinks from various sources in an effort to bypass their ranking methods. I’d advise against doing this. Google will find out about it and devalue those 20,000 links and your site will drop from the rankings like a stone. Techniques such as buying links etc are still hotly debated in SEO circles today. Truth is no-one outside of Google really knows what the “punishment” for doing this actually is. My personal experience is a sudden influx of new backlinks (bought or otherwise) will give you a temporary rise in ranking. Then when you fail to maintain this rate of link acquirement your site will return back to wherever it was before the sudden increase occurred. ( Maybe slightly improved ) 10 The logic behind this, is that it allows for hot topics that are in the media to rise up in the rankings for a short time - whist people most want to know about them - and then drop back again when all the interest dies down. The bottom line is building backlinks needs to be a CONSISTANT and regular activity and not a one off crazed activity. 7. Types of Backlinks Earlier I said that not all backlinks have the same value. Indeed Some backlinks have virtually no value at all. Striking a balance between quality and quantity is the SEO specialist’s job (me!) First thing to clear up is the old methods of link-exchanging is useless now. It used to be you could email a website owner and ask them to link to your site and you will link to theirs. It’s called reciprocal linking. All indicators are that reciprocal links are of little value now. They are also hard work to attain. So don’t waste your time. Google favours one way links. This is a link given from a website WITHOUT a return link from the recipient site. You can still exchange links with relevant site if you wish, as this can potentially bring you targeted traffic directly from that linked site. But as an SEO tactic, don’t waste your time. As you research more into what link building is all about you’ll find a sea of mis- information and conflicting facts. Eg □ Some people maintain links from government and education sites carry higher weight than links from a “normal” site. This may well be true. I don’t think it is, myself. Plus they are often hard to get. □ Some people maintain a link from a site that is in a similar or related field to your also carries more weight than a link form a site in a dis-related topic. Again this seems to make sense but in my experience is less of a factor than you might think. □ Some people maintain that links from a site on the same web host server as you carries less value than one on a different server. This only serves to make life complicated!! Personally I think Google starts half of these rumours! After all they don’t really want anyone to know exactly how they rank the sites. 11 What we do know from experience is that more backlinks is better than a few And better quality backlinks are better than low quality backlinks. What do I mean by quality? I mean a links from a well aged site, or an authority site (like ezine articles) or from a site that google trusts. Finding such sites and then getting links back is the hardest part of SEO. There are a mass of lower quality sites that you can more easily get links from and you should do this as well. There's nothing wrong with having both! One last thing on backlinks; how you backlink is also important. A link from a site that says for more information click here with the “click here” text hyper-linked to your site is better than no link at all. But is you are selling Red Widgets and the link says Go here to buy your Red Widgets and the “Red Widgets” part is the hyper-linked part.. that is MUCH MCUH better. After all you want to rank well for Red Widgets – not for Click Here. This hyper-linked “red widgets” is called Anchor Text. Summary Keep in mind that search engines determine how relevant (and important) your website is not just by the NUMBER of back-links pointing to your website but by WHO is linking to you and HOW they link back This means that not only do you want to focus on building a high number of back-links but that you also want to focus on quality back-links that are housed on authority sites and that use hyper-linked keywords as the link text (called the anchor text) QUALITY and QUANTITY are important when building your back-link system. So with that in mind just HOW do we start gathering backlinks? 12 8. How To Build Backlinks There are many different ways to begin a link building campaign. Some (many?) can be time consuming to start with but once you have developed a solid back-link structure and begin to increase your search engine positioning, you will be able to easily maintain it with less effort Just don’t become complacent once your rankings improve. Consistency is the game here. If you stop, another site will keep building and pass you in the rankings sooner or later. I will list 10 or so methods of getting one-way links back to your site. Some are harder than others. Some have more value than others. I’ll list them first then go into more detail – covering each one in a separate chapter □ Link Wheels □ Article Marketing □ Directory Submission □ Video Marketing □ Social bookmarking □ Press Release Submission □ Twitter □ Blog Commenting □ RSS Feeds 13 8.1 Backlink Strategy 1 – Linkweels / Building Web2.0 Satellite Sites When you first start out your site is still a mystery to the search engines. One very quick way to do something about it is get links from known authority sites back to you own site. In particular I mean links from what is usually called a web2.0 site such as facebook, squidoo, hubpages, blogger and so on. This is actually very easy to do as you can create your own facebook page or blogger page etc yourself. Its free to do and you can go to these sites, set up an account and then add a link from them back to your main site. However don’t just add a link and nothing else as that will be worthless in they eyes of the search engines. What you do is add a useful post or article to these web2.0 sites that your created and embed into them a relevant link back to your main site Now these web2.0 sites are already well established platforms. Google visits them often and when it finds your new article posted there it will follow the links in it. And voila it will find your previously unknown or ignored main site!! The theory is if you repeat this action and build multiple satellite sites on multiple web2.0 platforms with good fresh content each time, this will add value and rank to your site. The problem is to be effective you absolutely need fresh content for each new post and it has to be useful and relevant. And writing a lot of useful new content doesn’t come easy to most people. Still this is a very valid link building technique. You can add 10, 20 or more good authority links back to your site in just a few hours. As an SEO company I build these satellite links all the time for my customers as part of the process. I add multiple unique articles to each one of these sites so they become valuable in their own right. I suggest you do the same 14 8.2 Backlink Strategy 2 – Article Directories Those of you who have a love for writing have an advantage over the rest of us. But if you don’t like writing- don’t despair there are ways around this. There exists on the web sites whose sole purpose is to showcase articles on various subjects. Articles submitted to them by people like you and me. Articles on topics we know a lot about – we are basically sharing knowledge we have, with others for free. It’s the very essence of what the internet is all about And Google loves these article directory sites. Even after the PANDA/ FARMER shakeup of Feb 2011 most of these sites still do very well. Some were hit hard but have bounced back and will soon re-claim their former glory This means you simply need to sit down and write a 350-550 word article, which focuses on one of your main keyword terms. Then submit this article to the main directories to be published ( usually needs to be approved by an editor or moderator). Your article is allowed to contain 1 or 2 links back to your site and that is what gets you some very nice high quality backlinks when the article is published But is doesn’t stop there. Most people don’t want to write fresh content for their own website. But they are allowed to use the articles contained within the article directory on their site provided they do not alter them in any way. So your one article can end up on dozens or even hundreds of other sites. And each one gives you one or two backlinks since it’s embedded in the article. This technique can see your single article posted on hundreds of new sites every month. (Blog owners use this type of content to keep their sites fresh and interesting..) Now there is of course more to it than that. To get maximum impact each time your article is posted on a site it should be altered and rewritten slightly so that its doesn’t appear to be identical on each site. This is achieved using a technique called spinning and is a bit beyond this simple guide What if you don’t like writing? You're not alone- so don’t worry. Because there are many people who are happy to research and write an article for you. For a fee of $5-$25 depending on the quality and quality you are willing to pay for. As an SEO specialist, I get minimally fresh 3 articles written each month for my SEO customers. I personally submit to many high quality directory and blog sites. Note: Submitting them doesn’t mean they will get published though – typically I expect 20-30% success rate. I often achieve much higher. If you do the math on this submit to 1000 article directories and get 30% approved = 300 articles / backlinks per month. Or if 15 each article has 2 links in it that is 600 new backlinks each and every month. All for a one off effort and submission. That’s why I love article marketing!! 16 8.3 Backlink Strategy 3 – Directory Submission Just as there are article sites there are all a great deal of directory sites. These are online “yellow pages” directory sites that you can submit your website to and they will list you in the appropriate section. This used to be a fantastic way of getting backlinks. It isn’t any more. At one point I used to painstakingly get listings for my SEO customer placed in many thousands of these directories. Over 9000 to be exact. However as the years move on this method of gaining backlinks is getting less and less effective. Many directories are not maintained and are just link-farms for outbound links. I personally believe the links from the vast majority of these sites are of such low value as to be a waste of time Instead I submit my SEO customer’s sites to 1000 or so of the best , active directory sites in the first month of the project as a supplementary action. I don’t put much hope in it but figure that if I get 10 good links back for my time then its worth doing. I the move on to more current methods 17 8.4 Backlink Strategy 4 - Video Marketing No matter what you use Google to search for these days, it is almost inevitable that there will be videos featured somewhere the search results page Note though its not the videos themselves that the Google spider is picking up on. As it currently stands, Google cannot ‘read’ the information from inside the video itself. Instead, these videos appear because of the written information in the title and description that is submitted to the video networking site along with the video itself. So you can make an entertaining video about almost anything as long as it bears at least a passing association with the subject of your site. Then be sure to include your keywords in your title and description. And you may just score a first page ranking in a few days or weeks!! There are many different ways to create videos for marketing purposes, with the way that you do so being dependent to a certain extent on the product or service that you are promoting. Even a simple converted powerpoint slide show can suffice. I wont get into the mechanics of this here though. Videos can be submitted to many online video sites such as youtube so on.. Whilst Youtube is undoubtedly the biggest video sharing channel I submit the videos I make for my SEO customers to 30 video sharing sites in total. This ensures maximum exposure. 18 8.5 Backlink Strategy 5 – Social bookmarking Bookmarking sites like dig and propeller and delicious attract millions of page views every day. That’s why every time you publish your content anywhere on the net, its good to bookmark it on the major social bookmarking sites. These sites are amongst the most popular on the net. By bookmarking it you are helping google find it as well as making it available to anyone on that bookmarking network. When you submit information about your content to the social bookmarking sites, if it is added to the site, it creates a back link to a page on your site as well. It is NOT the strongest of backlinks (ie its low quality / doesn’t last long) but it’s a backlink nonetheless. An added advantage is these links can direct hundreds of new visitors to your site directly without having to rely on the search engines, Just be aware that some sites do not like (or in some cases even allow) you to submit information about your own content materials. The idea is that other people should do the job for you, as this is seen to represent a positive vote in favor of your contents. Also, some social bookmarking are very easy to get banned or deleted from for doing nothing wrong! Don’t worry though there are hundreds of these sites around. I personally am part of a vast co-operative network that works together to bookmark each others sites. This way my SEO customer’s sites get bookmarked by many people in a natural manner that doesn't violate any of the bookmark networks terms and conditions. Also don’t forget to bookmark your satellite sites and any published articles as well. The more traffic and authority they get the more valuable the backlink form them to your main site becomes. 19 8.6 Backlink Strategy 6 – Press Release Submission At first this looks similar to article marketing. Its not. Yes there are press release sites where you can issue a press release regarding your product, service or business and there will publish your press-releases usually with a link back to your site. However Press Releases are very from articles though. They require a different writing skill and the press release sites have very strict guidelines. For this reason many online business people seem to be stumped by the idea of using Press Releases - because they cannot think of anything newsworthy to write about. It doesn’t have to be a page one “hold the press” story! Because it tends to be avoided also means the competition is not as hot as it might be in other areas. The main plus here is, if you distribute your press release to the major press release sites and it gets picked up by one of the major news bureaus, this single press release can create a torrent of back links as your release is republished on MAJOR websites right, left and center. CNN anyone!! Given they can be tricky most people outsource the writing of their press releases. I do too. For my advanced SEO clients every month I get one good press release written and distributed to over 30 press release channels. 20 8.7 Backlink Strategy 7 – Twitter Twitter is big news. Its gets an incredible amount of traffic. Given that google have recently stated that twitters will play a more important part in search results, its worth doing this properly Now because of the way twitter shortens the URLs of any links its value for SEO backlinks is not great. Plus tweets don’t last very long! So these are definitely low quality backlinks. However like the social bookmarking section before Twitter can send a lot of traffic to your site directly- especially if google places it on their search results page. It will just be a short burst of traffic.. but that's still worth having. For these reasons I think including twitter in ones SEO strategy is a good move. I send out regular tweets for my site and have built quite a following over the past years. I get a reasonable number of visitors from twitter directly and I also make sure that should tweets become very valuable as an SEO factors I am already well established. I do this for my SEO customers too. It’s a small part of what I do but a potentially valuable one 21 8.8 Backlink Strategy 8 – Blog Commenting Now this isn’t for everyone. Some people frown upon this technique as being spam or “black hat” SEO ( ie its bad) The things is, search engines love blogs, and back-links posted on authority blog spaces will give you almost instant quality backlinks As I said this can be done in a “black hat” way by spamming out thousands of general comments to hopefully related blogs in order to pick up some backlinks when (if) they are published. I personally don’t like this comment spam on my own blog sites so I don’t do it to others. There is a legitimate way to do it. By carefully researching out related high authority blogs, reading them and then and placing meaningful comments on them for the owner to approve (or not). Not automated spam. Its more time consuming but can earn very valuable backlinks. Plus given that the blog is related to yours the people who read your comment may follow the links back to your site. Again another traffic source that doesn’t go through google. Always good to have. I only occasionally do this though. As I said doing it properly can be very time consuming and its so easy to get distracted when you find an interesting blog. But when a site needs that extra boost blog-commenting is one of the options available to you 22 8.9 Backlink Strategy 9 – RSS Feed Submission RSS stands for “really simple syndication” and it’s a way for you to share your content across the Internet. An RSS feed is just a machine readable version of your website /blog/article list/activity list etc and it allows a website to give a live stream of updates in a format that can be used in your web browser, email client or on your favorite news reader application. This simply means that you can get all of the updates from your favorite websites in one place, instead of having to go to each website to see if there are any new posts or articles. There are hundreds of RSS feed directories which you can submit your RSS feeds to. With the structure of rss feeds, there are two ways to have a link. The feed itself should point to the site that hosts it and each item should have a link back to the content as well. These RSS feed directories will also use the title as anchor text to point back to your site. So this will help you pick up some backlinks with keyword rich anchor text. Static sites don’t (usually) natively have RSS feeds so my main use here is with blog posts and web2.0 posts. Increasing the number of backlinks to my web2.0 satellite sites makes them more valuable and increases the value of the link going from the back to the main site. 8.10 Other Strategies The above list is by no means an exhaustive one. There are probably a dozen more I can thing of off the top of my head. Such as software submission, link networks, authority site posting, forum posting and so on. However the ones I have highlighted above are the best “white hat” techniques that can be easily applied by almost any site owner. I have found them to be the most effective. None of them require special software – though that does exist for many and can often make the job faster and easier. None of them cost anything to do apart from time.. And there is the real value of using an SEO expert. It saves you your most valuable commodity – time. 23 9. Conclusion Its very important you understand that SEO is all about gradual building and strengthening of your sites authority. It is not going to happen overnight, but it doesn’t have to take years either. When it does starts to happen, you will be amazed how quickly your website starts to shoot up the Google search results and the number of inquiries and sales you get as a result should also grow. Which is what it’s all about after all!! Once you have got your site into a top slot, you of course need to keep it there. Consequently, you should continue with your link building efforts. If you don’t someone will overtake you sooner or later. And you surely don't want that to happen! All the techniques mentioned here you can do yourself. I have deliberately avoided the latest trend or any “loophole” methods you see advertised. If these techniques actually work chances are they are only temporary. I must confess I do use some of these myself from time to time but only to supplement the main methods outlined above. SEO requires consistent, ongoing work to be effective. Of course you don’t have to do it yourself! I offer an SEO Service for websites located in in Australia and can do all of the above for you each and every month for a surprisingly low fee. Chances are you already know this as you would have downloaded this eBook from my website! If you are interested then please do contact me for a free quote here http://www.seointernetmarketing.com.au/free-seo-quote. I’d be happy to look at your site and see if I can help you get it to the first page of Google Richard Law SEO and Web Design Specialist Australia www.SEOInternetMarketing.com.au 24
"Search Engine Optimisation In Australia Explained - SEO and "