Documents
Resources
Learning Center
Upload
Plans & pricing Sign in
Sign Out
Your Federal Quarterly Tax Payments are due April 15th Get Help Now >>

Local SEO For Big Shots

VIEWS: 20 PAGES: 50

									      Local SEO &
    SMO Strategy
Local SEO & SMO For Big
    For Big Shots
Shots

       LOC@L SEO GUIDE
      LOCAL SEARCH ENGINE OPTIMIZATION
       LOCAL SEARCH ENGINE OPTIMIZATION
          & MARKETING MADE SIMPLE
           & MARKETING MADE SIMPLE

             www.localseoguide.com
             www.localseoguide.com
                Andrew Shotland
                 Andrew Shotland
         310.902.7370 | | localseo@localseoguide.com
          310.902.7370 localseo@localseoguide.com
About LocalSEOGuide
About LocalSEOGuide




LOC@L SEO GUIDE Local Search Engine Optimization & Marketing Made Simple
LOC@L SEO GUIDE                                                            www.localseoguide.com
Why SEO?
Why SEO?




                                             Source: IProspect Outsourced SEO Metrics & ROI Study




LOC@L SEO GUIDE Local Search Engine Optimization & Marketing Made Simple
LOC@L SEO GUIDE                                                                 www.localseoguide.com
Challenges
Challenges




LOC@L SEO GUIDE Local Search Engine Optimization & Marketing Made Simple
LOC@L SEO GUIDE                                                            www.localseoguide.com
Challenges
Challenges




LOC@L SEO GUIDE Local Search Engine Optimization & Marketing Made Simple
LOC@L SEO GUIDE                                                            www.localseoguide.com
Challenges
Challenges




LOC@L SEO GUIDE Local Search Engine Optimization & Marketing Made Simple
LOC@L SEO GUIDE                                                            www.localseoguide.com
There’s Still Plenty of Local Search
There’s Still Plenty of Local Search
Traffic Out There
Traffic Out There




LOC@L SEO GUIDE Local Search Engine Optimization & Marketing Made Simple
LOC@L SEO GUIDE                                                            www.localseoguide.com
You Need A SEO Strategy
You Need A SEO Strategy




LOC@L SEO GUIDE Local Search Engine Optimization & Marketing Made Simple
LOC@L SEO GUIDE                                                            www.localseoguide.com
How Does Google work?
How Does Google work?
                                                 Linktext

                                                                               My
                                                Linktext                    Home Page

                                                                                             Linktext
                                                Linktext

                                                            Linktext




                              • Who’s linking to me?
                              • Who’s linking to sites that link to me?
                              • Who’s linking to sites that link to sites that link to me?
                              • What do the links say?
                              • What do the pages say?
                              • And 1,000 other factors


LOC@L SEO GUIDE Local Search Engine Optimization & Marketing Made Simple
LOC@L SEO GUIDE                                                                   www.localseoguide.com
Writing For Search Engines
Writing For Search Engines

   • Radiohead Free MP3s:                                    500,000 uniques

    • Radiohead Free MP3:                                  1,000,000 uniques




LOC@L SEO GUIDE Local Search Engine Optimization & Marketing Made Simple
LOC@L SEO GUIDE                                                            www.localseoguide.com
Writing for Search Engines Locally
Writing for Search Engines Locally

   • Pleasanton Doctors v. Doctors in
     Pleasanton




LOC@L SEO GUIDE Local Search Engine Optimization & Marketing Made Simple
LOC@L SEO GUIDE                                                            www.localseoguide.com
In House Skills Needed
In House Skills Needed
   •   Keyword Research
   •   Site Analytics
   •   Info Architecture
   •   Web Development
   •   QA
   •   Tracking/Reporting
   •   Tweaking
   •   Testing
   •   Linkbuilding
   •   Social Media Management
   •   Reputation Management

LOC@L SEO GUIDE Local Search Engine Optimization & Marketing Made Simple
LOC@L SEO GUIDE                                                            www.localseoguide.com
How You Can Use SEO
How You Can Use SEO

   • Learn How To Write For Search Engines

   • Improve Site Architecture

   • Partnerships/M&A

   • Strategic Product Development


LOC@L SEO GUIDE Local Search Engine Optimization & Marketing Made Simple
LOC@L SEO GUIDE                                                            www.localseoguide.com
But You Still Need…
But You Still Need…




                             Links
LOC@L SEO GUIDE Local Search Engine Optimization & Marketing Made Simple
LOC@L SEO GUIDE                                                            www.localseoguide.com
Social Media Optimization (SMO)
Social Media Optimization (SMO)



          The Path To Links,
          Rankings & Traffic

LOC@L SEO GUIDE Local Search Engine Optimization & Marketing Made Simple
LOC@L SEO GUIDE                                                            www.localseoguide.com
Visibility Is Key
Visibility Is Key


    “Putting out a newspaper without
    promotion is like winking at a girl in the
    dark -- well-intentioned, but ineffective.”

          - William Randolph Hearst



LOC@L SEO GUIDE Local Search Engine Optimization & Marketing Made Simple
LOC@L SEO GUIDE                                                            www.localseoguide.com
Who Is Beating Google Right Now?
Who Is Beating Google Right Now?

                                    No

                                    No

           You?




LOC@L SEO GUIDE Local Search Engine Optimization & Marketing Made Simple
LOC@L SEO GUIDE                                                            www.localseoguide.com
These Guys Are
These Guys Are
   •   Shoemoney
   •   StuntDubl
   •   ViperChill
   •   Oatmeal
   •   Lyndoman
   •   Mr. W.
   •   MSaleem
   •   Wealer
   •   Mr. Babyman

LOC@L SEO GUIDE Local Search Engine Optimization & Marketing Made Simple
LOC@L SEO GUIDE                                                            www.localseoguide.com
SMO Rule #1
SMO Rule #1



                          There Are
                           No Rules

LOC@L SEO GUIDE Local Search Engine Optimization & Marketing Made Simple
LOC@L SEO GUIDE                                                            www.localseoguide.com
Shoemoney –
Shoemoney –
Arbitrageur Extraordinairre
Arbitrageur Extraordinairre




                                      $132,994.97
                                      $132,994.97




LOC@L SEO GUIDE Local Search Engine Optimization & Marketing Made Simple
LOC@L SEO GUIDE                                                            www.localseoguide.com
Oatmeal -- WidgetMaster
Oatmeal WidgetMaster



                                                <a href="http://mingle2.com/cadaver-calculator"
                                                 <a href="http://mingle2.com/cadaver-calculator"
                                                style="color: #fff; text-decoration: none; display: block;
                                                 style="color: #fff; text-decoration: none; display: block;
                                                width: 395px; height: 184px; padding-top: 121px;
                                                 width: 395px; height: 184px; padding-top: 121px;
                                                background:
                                                 background:
                                                url(http://mingle2.com/img/bb/body_worth/badge.jpg) no-
                                                 url(http://mingle2.com/img/bb/body_worth/badge.jpg) no-
                                                repeat; font-family: Arial, sans-serif; font-size: 24px; text-
                                                 repeat; font-family: Arial, sans-serif; font-size: 24px; text-
                                                align: center;"><strong style="font-weight:
                                                 align: center;"><strong style="font-weight:
                                                normal;">$4125.00</strong><span style="display:
                                                 normal;">$4125.00</strong><span style="display:
                                                none;">The Cadaver Calculator - -Find out how much
                                                 none;">The Cadaver Calculator Find out how much
                                                your body is worth. From Mingle2 - -Free Dating
                                                 your body is worth. From Mingle2 Free Dating
                                                Site</span></a><p style="text-align:
                                                 Site</span></a><p style="text-align:
                                                center;">Mingle<sup>2</sup> - -<a
                                                 center;">Mingle<sup>2</sup> <a
                                                href="http://mingle2.com">Free Dating Site</a></p>
                                                 href="http://mingle2.com">Free Dating Site</a></p>


LOC@L SEO GUIDE Local Search Engine Optimization & Marketing Made Simple
LOC@L SEO GUIDE                                                                       www.localseoguide.com
Lyndoman
Lyndoman



                               NTTEED D
                             AN
                          W A or
                          W
                                F
                                F or NG!     !
                                    IIT IING
                              KBBAAT
                           IIN K
                          LN
                          L
LOC@L SEO GUIDE Local Search Engine Optimization & Marketing Made Simple
LOC@L SEO GUIDE                                                            www.localseoguide.com
Linkbait of the Year
Linkbait of the Year




LOC@L SEO GUIDE Local Search Engine Optimization & Marketing Made Simple
LOC@L SEO GUIDE                                                            www.localseoguide.com
wealer – Traditional Social Media
wealer – Traditional Social Media
Monster
Monster




LOC@L SEO GUIDE Local Search Engine Optimization & Marketing Made Simple
LOC@L SEO GUIDE                                                            www.localseoguide.com
Mr. W -- Social Breadcrumber
Mr. W Social Breadcrumber




LOC@L SEO GUIDE Local Search Engine Optimization & Marketing Made Simple
LOC@L SEO GUIDE                                                            www.localseoguide.com
Let Me Tell You About My Friend
Let Me Tell You About My Friend
                           Profile Name: “Soy Candle”
                           51 year old Female, Boulder Colorado USA




  Virtual Photography Gallery Project
    Contrasting & emotional geometric
    patterns of natural light superimposed on
    surrealistic “green” clichés, a metaphor
    for the “organic” human condition.

LOC@L SEO GUIDE Local Search Engine Optimization & Marketing Made Simple
LOC@L SEO GUIDE                                                            www.localseoguide.com
She Likes To Express Herself
She Likes To Express Herself

                           Profile Name: “Soy Candle”

• World class
  photographer, 90’s
  Prodigy Instructor @
  New York University.
• Slightly Worn, Earthy,
  Dirty Blond, Divorced,
  Totally Mature-Lady-Hot
LOC@L SEO GUIDE Local Search Engine Optimization & Marketing Made Simple
LOC@L SEO GUIDE                                                            www.localseoguide.com
Isn’t She A Bit Like Me & You?
Isn’t She A Bit Like Me & You?

                           Profile Name: “Soy Candle”

• 70’s Throwback-Alternative,
  Loved the Partridge Family &
  Rocky Horror.
• Boulder CO Rental Loft
• Bisexual, participates in
  monthly Lesbian poetry slam
  in Denver

LOC@L SEO GUIDE Local Search Engine Optimization & Marketing Made Simple
LOC@L SEO GUIDE                                                            www.localseoguide.com
She Has Lots of Great
She Has Lots of Great
Recommendations
Recommendations

                           Profile Name: “Soy Candle”

• Likes websites about
  European History,
  Museums, Seattle 90s
  Grunge, Kama Sutra, Erotic
  Photography, Stravinsky,
  Travel, the Holocaust &
  Siamese Cats
LOC@L SEO GUIDE Local Search Engine Optimization & Marketing Made Simple
LOC@L SEO GUIDE                                                            www.localseoguide.com
Why “Soy Candle?”
Why “Soy Candle?”

                           Profile Name: “Soy Candle”



Gallery Project is Called
 “Soy Candle” because
      as a child, her
 “mommy” hand-dipped
    soy candles whilst
      softly singing.
LOC@L SEO GUIDE Local Search Engine Optimization & Marketing Made Simple
LOC@L SEO GUIDE                                                            www.localseoguide.com
Where Can Soy Be Found?
Where Can Soy Be Found?




LOC@L SEO GUIDE Local Search Engine Optimization & Marketing Made Simple
LOC@L SEO GUIDE                                                            www.localseoguide.com
Crazy Enough It Just Might Work
Crazy Enough It Just Might Work




LOC@L SEO GUIDE Local Search Engine Optimization & Marketing Made Simple
LOC@L SEO GUIDE                                                            www.localseoguide.com
What Do All of These Guys Have In
What Do All of These Guys Have In
Common?
Common?
   •   Desire to Win/Make $
   •   Desire to Learn
   •   Willingness to Fail to Learn
   •   Agility
   •   Confidence
   •   No Brand



LOC@L SEO GUIDE Local Search Engine Optimization & Marketing Made Simple
LOC@L SEO GUIDE                                                            www.localseoguide.com
Do You Have A Linkbuilding/SMO
Do You Have A Linkbuilding/SMO
Budget/Strategy?
Budget/Strategy?




LOC@L SEO GUIDE Local Search Engine Optimization & Marketing Made Simple
LOC@L SEO GUIDE                                                            www.localseoguide.com
Local SMO Outlets
Local SMO Outlets

   •   Yahoo Answers
   •   Twitter
   •   BabyCenter/Other Mom Sites
   •   Freecycle
   •   Local Message Boards
   •   Any Site in Your Niche That Has
       “Community”


LOC@L SEO GUIDE Local Search Engine Optimization & Marketing Made Simple
LOC@L SEO GUIDE                                                            www.localseoguide.com
Ten Things You Can Do This Week
Ten Things You Can Do This Week
to Jack Up Your Traffic
to Jack Up Your Traffic




LOC@L SEO GUIDE Local Search Engine Optimization & Marketing Made Simple
LOC@L SEO GUIDE                                                            www.localseoguide.com
Trick #1: Kill Your Parents




LOC@L SEO GUIDE Local Search Engine Optimization & Marketing Made Simple
LOC@L SEO GUIDE                                                            www.localseoguide.com
Trick #2: Nichify




LOC@L SEO GUIDE Local Search Engine Optimization & Marketing Made Simple
LOC@L SEO GUIDE                                                            www.localseoguide.com
Trick #3: Take a Piggyback Ride




LOC@L SEO GUIDE Local Search Engine Optimization & Marketing Made Simple
LOC@L SEO GUIDE                                                            www.localseoguide.com
Trick #3: Take a Piggyback Ride




LOC@L SEO GUIDE Local Search Engine Optimization & Marketing Made Simple
LOC@L SEO GUIDE                                                            www.localseoguide.com
Trick #4: RSS Piggyback Ride




LOC@L SEO GUIDE Local Search Engine Optimization & Marketing Made Simple
LOC@L SEO GUIDE                                                            www.localseoguide.com
Trick #5: The Page 2 Bump




LOC@L SEO GUIDE Local Search Engine Optimization & Marketing Made Simple
LOC@L SEO GUIDE                                                            www.localseoguide.com
Trick #6: Get Links In The Deal




LOC@L SEO GUIDE Local Search Engine Optimization & Marketing Made Simple
LOC@L SEO GUIDE                                                            www.localseoguide.com
Trick #7: Widgets




LOC@L SEO GUIDE Local Search Engine Optimization & Marketing Made Simple
LOC@L SEO GUIDE                                                            www.localseoguide.com
Trick #8: Engage




LOC@L SEO GUIDE Local Search Engine Optimization & Marketing Made Simple
LOC@L SEO GUIDE                                                            www.localseoguide.com
Trick #9: Have a SEO QA Process




LOC@L SEO GUIDE Local Search Engine Optimization & Marketing Made Simple
LOC@L SEO GUIDE                                                            www.localseoguide.com
Trick #10: Build a Decent Website




LOC@L SEO GUIDE Local Search Engine Optimization & Marketing Made Simple
LOC@L SEO GUIDE                                                            www.localseoguide.com
Trick #11: Have a SEO Strategy
Trick #11: Have a SEO Strategy




LOC@L SEO GUIDE Local Search Engine Optimization & Marketing Made Simple
LOC@L SEO GUIDE                                                            www.localseoguide.com
Trick #12: Read…
Trick #12: Read…




             www.localseoguide.com



LOC@L SEO GUIDE Local Search Engine Optimization & Marketing Made Simple
LOC@L SEO GUIDE                                                            www.localseoguide.com
Muchas Gracias Amigos
Muchas Gracias Amigos

                          Andrew Shotland

        localseo@localseoguide.com

                              310.902.7370

LOC@L SEO GUIDE Local Search Engine Optimization & Marketing Made Simple
LOC@L SEO GUIDE                                                            www.localseoguide.com

								
To top