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CONRAD HOTELS _ RESORTS ANNOUNCES NEW GDS CHAIN

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					       CONRAD HOTELS & RESORTS
     ANNOUNCES NEW GDS CHAIN CODE
        “CN” Launches from 19th September 2007

August 7, 2007: The contemporary luxury hotel brand, Conrad Hotels &
Resorts, is set to launch its own dedicated GDS Chain Code “CN”.


The new GDS code takes effect on September 19, 2007, from which date all
Conrad hotels and resorts around the world will be available using the unique
“CN” designation.


Conrad Hotels & Resorts will no longer be visible under the “HH” code of the
Hilton Family of Hotels, where it has been found since the brand's inception.
However, Conrad will remain accessible under the “EH” (Every Hilton) code, and
via all reservation numbers, including 1 800 CONRADS (US only). The web
addresses of ConradHotels.com and ConradMeetings.com will not change and
Conrad Hotels & Resorts will continue to provide the Conrad luxury services for
which the brand is known.


Said Richard Blamey, SVP Brand Management, Conrad Hotels & Resorts “Conrad's
new GDS code is part of an ongoing strategy to further increase the visibility of
Conrad Hotels & Resorts amongst the travel community, and to highlight its
image as a strong, stand-alone contemporary luxury brand. The change
complements our updated ‘Hotels & Resorts’ identity, which more accurately
reflects our collection of extraordinary hotels and resorts across the globe.”




       Conrad Bangkok                Conrad Istanbul               Conrad Miami
Explained Neal Watson, Director Distribution Sales, Hilton Hotels Corporation,
“This move to own a specific Conrad GDS code has been designed to meet the
needs of travel agents around the world and will provide a global solution within
the GDS. Furthermore, it will serve to position the brand's luxury offering more
clearly with the travel trade and consortia in providing a new and unique
identity.”


Conrad Hotels & Resorts will undertake a number of phases for implementation
including a distinct marketing and advertising campaign to support the change.


Conrad Hotels & Resorts is continuously growing and strengthening its global
portfolio and currently has 17 luxury properties in leading urban and resort
destinations. Conrad Maldives Rangali Island will launch this December, and
additional Conrad Hotels & Resorts are also under development in Shanghai, Abu
Dhabi, Dubai, The Bahamas and Koh Samui, Thailand.


                                              - Ends -


     For further information, images, interviews or press visits please contact:

          Oshy Phillips, Conrad Brand PR/Communications Manager
                            Tel: +44 (0) 20 7856 8261
                      Email: oshy.phillips@conradhotels.com


Editor’s Notes
About Conrad® Hotels & Resorts

Conrad Hotels & Resorts is the contemporary luxury brand of the Hilton Family of Hotels, with 17
hotels and resorts in key destinations across the globe. Conrad offers unique and personalised
services for the discerning traveller, creating a world that celebrates individuality in every sense.
Another seven Conrad projects are under development and conversion in South America, the
Bahamas, the UAE, Thailand, the Maldives and China. All Conrad hotels and resorts participate in
the acclaimed Hilton HHonors® reward programme. HHonors membership, earning of points and
miles. and redemption of points are subject to HHonors terms and conditions.

Discover the World of Conrad and the greatest luxury of all...The Luxury of Being Yourself.

For further information on Conrad Hotels & Resorts please visit ConradHotels.com.


About the Hilton Family of Hotels
The Hilton Family of Hotels of Hilton Hotels Corporation (NYSE:HLT) is the leading global hospitality
company, with more than 2,800 hotels and 480,000 rooms in 76 countries and territories, including
100,000 team members worldwide.

The company owns, manages or franchises a hotel portfolio of some of the best known and highly
regarded brands, including Hilton®, Conrad® Hotels & Resorts, Doubletree®, Embassy Suites
Hotels®, Hampton Inn®, Hampton Inn & Suites®, Hilton Garden Inn®, Hilton Grand Vacations™,
Homewood Suites by Hilton® and The Waldorf=Astoria Collection®.

The Hilton Family of Hotels adheres to founder Conrad Hilton’s philosophy that, “It has been, and
continues to be, our responsibility to fill the earth with the light and warmth of hospitality.” The
company put a name to its unique brand of service that has made it the best known and most highly
regarded hotel company: be hospitable®.            The philosophy is shared by all brands in the Hilton
Family of Hotels, and is the inspiration for its overarching message of kindness and generosity.

For further information, please visit www.hiltonworldwide.com, and to learn more about our be
hospitable philosophy, please visit www.behospitable.com.

				
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