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					                                           Adarsh P. Lewis
                        Permanent Address:”Alexrine”, Nr St Antony’s Church
                                  Pandeshwar, Sasthan, Udupi Dist
                                     Karnataka, India.576226
                                   Contact no’s:+91-9703217606

                                              Job Objective
Do due justice to the nature of duties and responsibilities and Marketing. Assigned and to render my service
to the fullest potential thereby excel in the field of Sales and Marketing.

   MBA (Marketing) from Department of Business Administration, Mangalore University, 2004.

   BBM (Marketing) from UMPC, Kunjibettu, Udupi, 2001.

                                     Organizational Experience

TATA AIG Life Insurance Company Limited, March 2008 – Till date
Designation: Credit Life Manager, Group Management department, State – Andhra

Job Role
To manage Group insurance business for corporates, schools and multinational banks for life insurance sales
and to maintain the relationship with these channel partner for insurance sales, The Portfolio of the channel
Partners handled are as follows,
Channel Partners:
IT/BT, Blue Chip companies
International schools, Techno schools and graduation colleges
HSBC Bank: Personal Loans, Credit cards, Mortgage loans, Current accounts, Savings account
Citibank: Personal Loans.
Standard Chartered bank: Personal Loans, Business loans and credit cards.
AIG Consumer finance: Mortgage Loans, Personal Loans.
Family Credit (Unit of SG investment bank, France): Personal Loans.
Barclay’s consumer finance: Personal Loans, credit cards
General Motors Acceptance Credit (GMac): Auto loans.

Key Responsibility Areas:

       Identifying & developing new corporate and institutional channels for augmented growth &
        minimizing the dependence on each channel partners.
       Identifying the corporate/insurance vendors already existing and appointing them as the corporate
        agents to increase the distribution and reach.
       Generating business trough conversion of leads trough extensive cold calls, telecalling and sales trips.
       Liaisioning with corporate HR/admin, School Principal/management and the company business
        alliances managers for the closure of the lead.
       Engage in joint calls with the channel partners to close the HNI customer deals.
       Conducting brand awareness promotions at the IT parks and business centers
       Responsible to create better brand awareness and visibility among targeted groups, strategizing
        partner wise to implement business plan, promotional activities and contests for improved business
       Problem solving of channel Partners Sales Staff.
       Providing Sales and Training Support to the channel partner’s.
       Coordination for Enrolment & Issuance Discrepancies with the operations.
       Monitoring the sales both in terms of penetration and volumes on a daily basis.
       Conducting motivational activities among the Channel partners to increase sales and build up Strong
       Maintain TAT at the minimum with regular follow ups with the operations.
       Brand and Product penetration in to new markets, new clients etc.
        Undertaking different cases studies to identify better ways and means to poise product price and
         product diversification in the market (It could be Competitors products, price, promotion and Place –
         Success, failure and market stand converting in to our advantage) demands major stack in my time.
        Undertake Competitor analysis, feature and cost comparison for comparable competitor products.

    Key Achievements:

        Reactivated the HSBC Mortgage Loan Insurance protection plan Business after a drought of 5
        Maintained a healthy increase in business month on month with HSBC Mortgage Loan Insurance
         protection plan.
        Achieved highest level of penetration/conversion for the corporate employee benefit insurance
         protection Plan amongst the League A cities.
        Maintaining a portfolio of 35 schools.
        Achieved the highest conversion of insurance on the HSBC existing customer base.
        Have been on the top of the Charts across India in Insurance premium collection for SCB business
         loan insurance protection plan for 5 consecutive months.
        Achieved an average of 117% against the target

     Cholamandalam DBS finance Limited, Bangalore- Branch Manager – Personal
     Finance –May 07- February 08

     Key Responsibility Areas
    Responsible for incremental growth in portfolio & operating the branch as an independent profit centre.
    Build up and develop new corporate channels to increase the distribution.
    Responsible for ensuring that the credit evaluation / underwriting of cases are done based on the credit
     policies followed by the company.
    Responsible for monitoring & minimizing expenses pertaining to branch operations and ensuring better
     productivity among officers / staff.
    Ensuring timely processing of applications with a view to improve turnaround time.
    Setting up channels for new products / sales structure.
    Monitoring the cost of acquisitions / reducing the COA’s over a period of time.
    Co-coordinating with collections/ recovery in handling cases with the objective of keeping delinquency at
     its minimum.
    Responsible for all aspects of administration of the branch to ensure smooth business.
    Co-ordination among all functional areas of credit, collections and sales to build quality portfolio.
    Managing a portfolio to maximize revenues.
    Retention / motivation / training of in-house talent.

     Significant Achievements.

    Recognized for Setting up the branch within 1 Month including locating a suitable office and coordinating
     for various infrastructure facilities, with suitable approvals from the concerned.
    Have consistently achieved targets with the best approval percentage keeping COA low.
    Built the best DST among all the branches in Bangalore for Cholamandalam DBS .
    DST Costing lowest in the company at around 5.5%.
    Put the whole team in place for the branch including credit, backend and DST and closed at 110% of
     target in the first month of operations for Rajajinagar.
    Have achieved 100 Loans for Rajajinagar Branch in the 1st month of operation.
    Built 4 Crores portfolio in 6 months from the start of business.
    Have consistently achieved over 95 % resolution on Non starters.

     Cholamandalam DBS Consumer Finance Limited, Bangalore- Relationship
     Manager– Consumer Business, June 06- April 07

     Key Responsibility Areas
   Responsible for setting up new channels i.e. DST ,DSA and the alternate channel for the new branch
   Managing sales operations and accountable for achieving the business targets and increased sales growth
   Recruiting, training, motivating and managing a team of 20 Executives (DST) and 2 DSA’s to achieve the
    pre-set sales targets.
   Responsible for projecting sales & distribution, and generating business through a team of Executives.
   Achieving part of Sales through tele-calling.
   Handling Bkt.0 collections.
   Implementing various sales promotional activities like road shows, campaigns to create product
    awareness, increase sales and brand visibility.
   Constantly monitor sales and increase productivity of Executives.
   Ensuring maximum customer satisfaction, achieving delivery and service quality norms to build
   Actively involved in handling, monitor approvals and co-ordinate with back-end processes for the branch.

Significant Achievements

   Distinction of selling more than 100 Loans in the First Month with only 15 Executives.
   Have adjudged with the Master Blaster award for the prolific performance.
   Had a significant achievement of 120 % of the target over a period of 10 months as an RM.
   Have been among the TOP 5 RM’s for the year 2006/07
   Have consistently achieved targets with the best approval percentage nearing 45% keeping COA low.
   Blistering performer, Promoted to the position of Branch Manager.
   Excellent motivator, succeeded in promoting two top subordinates to position of Relationship manager’s
    from team leaders

    Ge Money Consumer Finance Ltd, Bangalore-Relationship Manager, Personal
    Loans August 05 to May 06

    Key Responsibilities areas

   Developing the channel - recruiting, training members on company products & processes
   Identifying new sales channels like DSA’s, two wheeler dealers and Lead Generation Points.
   Conversion of Walk-in customers in the branch.
   Handling the Direct Sales Team at the branch level.
   Handling the branch Telecalling team.
   Ensuring the branch Profitability.
   Managing the channel to deliver on monthly sales targets
   Branch co-ordination to track disbursal on leads generated thru the channel - Follow ups etc

    Significant Achievements
   Successfully set up the channels, process and operations for the new branch.
   Channalised the sales operation effectively and delivered results consistently.
   Recognized for setting up the best alternate channels like HPCL counters, Postal counter, Bus counters
    T/W dealers.
   Achieved target in the first month of operation.

    Parle Agro Pvt Limited Bangalore - Business Development Officer.
    June 04 to july 05.

    Key Responsibilities and Achievements

   Handling the Institutional Sales
   Building new relationship with institutions like corporates,five star hotels, supermarkets, hospitals and
   New product launch and development(Appy Fizz).
   Identifying distributors and building up innovative distribution techniques.
    Conducting promotional activities at key areas.
    Interaction with regional sales heads for the tenders and purchase requests for the necessary
    Creating an awareness and want for the product with the intended end users by interaction.

                                             Academic Project(s)
   Organisation:                   Tanishq ,Titan Industries
   Project Scope:                  Analyse the consumer response in terms of acceptability and usage of branded

                                   TOWARDS THE ORGANISATION IN A PSU COMPANY: DKSSK, UDUPI

     Project Scope:                To Know the response of the laborers’ towards the governmental policies

Languages Known:                   English, Hindi ,Kannada,Konkani,Tulu.

Date of Birth:                     8th May 1980

Passport Details:                 Passport No: G4318291
                                  Expiry Date: 18/07/2017
                                  Issued country: India

                                           Key Positive Attributes

     .   Effective oral and written Communication skills.
     .   Strong analytical and perceptual skills.
     .   Eye for detail.
     .   Cohesive Team Player.
     .   Can set priorities, work to meet specific goals and deadlines.
     .   Quick learner.

                                         Extra-curricular Activities

An active participant in college cultural and sports events. Won awards in cricket, drama, athletics, cultural
Activities, quizzing ,Mad-Adsand was also recognized for rendering social work.

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