DEAR PARTNERS AND
A letter of thanks from our
President and CEO, Paul Antony
NEW CONSUMER-FACING PAGES
Helping to educate your consumers
CARPROOF SUMMARy REPORTS
Now include QR codes
CLOSE-UP VOl 5, IssUE 7, JUlY 2011
Steve MaCalUSo JoinS CarProof
CarProof® is very pleased to announce the addition experience with Canadian auctions, including an 8- year
of Steve Macaluso to our management team as stretch at ADESA Canada, Steve has made and maintains
Director, Corporate Accounts. Steve is a dynamic leader many key relationships with the corporate account
and is renowned in the automotive industry for his executives he will be working with at CarProof.
motivational style of management.
States Paul Antony, President and CEO of CarProof, “I’d
At CarProof, Steve will be focusing on building and like to personally welcome Steve to our team on behalf
improving upon our current business relationships of all of us at CarProof. As we continue to maintain
with our OEM and financial partners. He will be our high standards of excellence in service for our
responsible for strategy and management, as well partners, we are extremely pleased to have the ability
as the growth of our corporate account platform. to recruit individuals of this caliber. Steve comes to us
with a level of industry knowledge and expertise that
Already well respected in the automotive industry, will help lead CarProof in the coming years.” Antony
Steve comes to CarProof from Manheim Canada where continues, “It is, and will always, be our vision at
he was General Manager of Manheim Toronto, after a CarProof to revolutionize the automotive remarketing
2-year term as Executive Director of Sales, Marketing industry by providing transparency, disclosure, and
& Customer Relations. With over 14 years of industry
CARPROOF CLOSE-UP P2
Dear partners anD DeaLer MeMbers
Our mission at CarProof has always been to create a transparent market place by providing all the critical
"As a strong believer in CarProof® and the information available. This enables both buyers and sellers to be armed with the knowledge and information
information they provide, the New Car they need to make an informed decision on any vehicle transaction.
Dealers Association of BC fully endorses CarProof is, and has always been, available to everyone and anyone. Private individuals, new and used car
CarProof as the vehicle history report of dealers, dealer associations across Canada, manufacturer CPO and off-lease programs, banking and lending
choice for all of our dealer members. Along companies, insurance providers, registry offices, government organizations, automobile associations, and
auctions across Canada are already enjoying the CarProof Advantage. Our products can be accessed via our
with the Insurance Corporation of British website at www.carproof.com by ANY customer – at ANY time! If you’re not currently relying on CarProof
Columbia (ICBC), we entrust CarProof to to provide you with tHe BeSt Data. PerioD.™ we welcome you to contact us now at
deliver all pertinent information including firstname.lastname@example.org ! Let our knowledgeable account executives show you how easy it is to be fully
informed. Don’t Settle for leSS…ProteCt YoUrSelf WitH all tHe Data, all of tHe tiMe!
in-depth critical accident data from the
public and private insurance sectors. By I would personally like to thank the Canadian automotive industry as a whole and more specifically all
providing a full and complete history of any
of our industry partners and dealers, our customers and friends, for taking the time to learn about what
we are, what we have to offer the Canadian used car market and what sets us apart from our competition.
vehicle that includes not only in-province We thank you for your trust in our product, for your faith in our data sources and for your overwhelming
information but data from across Canada adoption of CarProof– welcoming us with full integration into your remarketing programs, your dealerships
and the United states, CarProof empowers and your homes.
our members." We are humbled by your support.
Blair Qualey Sincerely,
President Rely on a CarProof
New Car Dealers of BC vehicle history report
Paul antony along with a physical
CarProof President and CEO inspection when you
BUY, TRADE, SELL or
IMPORT. you simply
"Members of AMVOQ must abide by cannot protect yourself,
a code of ethics and adopt rigorous your dealership or
compliance guidelines that guarantee your investments with
service quality and a high level of
professionalism. At AMVOQ we recognize
that CarProof is the most comprehensive
vehicle history report available in Canada.
CarProof is a valuable tool that allows due
diligence obligations to be met and is
an effective sales tool for all used vehicle
transactions. We encourage our members
to integrate the value of CarProof into their
Business Development Manager &
CARPROOF CLOSE-UP P3
our partners steVe MaCaLuso...
• Manufacturer Off-Lease • Dealer Associations • Government of Alberta CONTINUED FROM PG 1
• BMW • New Car Dealers – Used Vehicle Information integrity to the process of buying and
• Chrysler (now TDFS) Association of BC Package selling used vehicles in Canada, and
• Ford • Ontario Automobile Dealer • Government of PEI – Used our relationships with our corporate
• Honda/Acura Association (OADA) Vehicle Information Package accounts are key in achieving this goal.
• Mercedes-Benz • La Corporation des • FinanciaLinx Please join me in welcoming Steve to
• Nissan/Infiniti concessionnaires • Auto123 our management team!”
• Toyota/Lexus d’automobiles du • Auto Trader
• VW/Audi Québec (CCAQ) • Wheels.ca Steve adds, “I look forward to starting a
• GMAC • Toronto Automobile • Alberta Registry Agents new career with CarProof and working towards maximizing
• Porsche Dealers’ Association (ARAA) CarProof’s corporate growth initiatives. Throughout my tenure
• Hyundai Association (TADA) • Alberta Motor Dealers in the auction business I have been fortunate to experience
• Mazda • AMVOQ Association (MDA) first-hand the value that CarProof brings to the entire
• Suzuki • Alberta Motor • Alberta Motor Vehicle automotive industry. CarProof is a first-class organization that
• Kia Association (AMA) Industry Council (AMVIC) has already become a trusted business partner to so many
• Mitsubishi • New Brunswick • ARI Canada different companies within the industry. I am extremely
• Land Rover Automobile Dealers’ • PHH proud and excited about my new role and am eager to begin
• Jaguar Association (NBADA) • Kijiji Canada working alongside CarProof's talented and dynamic team."
• Manufacturer CPO • Automobile Dealers • Experian
• Subaru Association of • CGI
• BMW Newfoundland • Law enforcement offices "I purchased a car at a dealership 2 years ago
• Acura & Labrador (ADANL) • CAMVAP and I’ve had problems with it ever since. My
• Honda • Manheim Auctions • Automobile Journalist mechanic suggested I buy a CarProof report
• Hyundai • ADESA Auctions Association of Canada
• Kia • Independent Canadian • Canadian Council of because he figured the problems were
• Mercedes-Benz Auction Network (ICAN) Motor Transport related to a previous accident. I went online
• Lexus • North Toronto Auctions Administrators (CCMTA) and bought a CarProof report; it showed
• Toyota • Vehicle Safety Authority • Better Business Bureau
• Audi BC (VSA) • Canadian Automotive that my car had $11,402 in damages from
• GM • Ontario Motor Vehicle Institute – Georgian College before I bought it. I contacted my lawyer
• Porsche Industry Council (OMVIC) • TD Financial Services and thank goodness I'm still able to get out
• Volvo • Insurance Corporation of • Sherlock Antitheft
• Fleet Lease British Columbia (ICBC) Marking Inc. of the contract. I'm really happy someone
• Foss National Leasing • CAA Alberta • i2iQ suggested your service and I will most
• GE Capital • CAA Saskatchewan • Priority Plus definitely get a CarProof BEFORE I buy my
• JPL Vehicle • CAA Québec Inspection Centres
next car. Thank you so much CarProof.
Management Services • CAA Maritimes • Automobile Protection
• OPENLANE • TransportAction Lease Agency (APA) I am so very grateful!"
• DealerTrack Canada Systems Inc. • Driving.ca N. Gagn, QC
"The Ontario Automobile Dealer Association recognized CarProof® as the
industry standard in vehicle history reporting in Canada. There is no other
report available on the Canadian market that provides true peace-of-mind.
We applaud CarProof’s contributions to the vehicle remarketing industry across
Canada – without the transparency provided through CarProof’s detailed
report offerings our dealers would be buying and selling blind. If you’re not
using CarProof for your vehicle remarketing needs, you should be!"
CARPROOF CLOSE-UP P4
eDuCatIng Your CustoMer
The information that a
“My 19 year-old son had test-driven a CarProof report details
for-sale-by-owner vehicle and he was is critical to you to help
you close that sale,
pretty sure it was the vehicle for him. A and important for your
mechanical inspection showed that it customers to feel confident
was in need of some repairs but it was the in their decision to purchase
from you. We want to be
CarProof® report that told us the vehicle
sure that we provide you
had been in multiple accidents and that with not only the most
the repairs would prove to be an ongoing comprehensive vehicle
history report available in
issue for any owner of this vehicle. The
Canada, but also with the
CarProof report saved a first-time buyer means to interpret that
from making a problematic purchase and report, no matter
allowed him to make a better and more the findings.
satisfactory decision about what vehicle Your feedback is critical to us to continue to do that, and you have told us that resources are important for
was right for him. We are recommending you to help a customer understand the implications of a particular finding – if any – to their information
CarProof to everyone we know. Thanks
for providing such an important service at To help you in that goal, CarProof has launched a new section on our website, www.carproof.com. Now,
in addition to having your expertise, they will have further resources to understand the results and where
such a reasonable price.”
they need to ask you more questions to continue to feel confident about their purchase decision.
R. de Leon, AB
thIs Is just another pIeCe oF our ContInueD
goaL to heLp Your CustoMers:
1. Rely on CarProof, as other vehicle history reports only have 20% of the critical data CarProof does
autoparK 2. Trust in your CarProof dealership and your commitment to full disclosure
on Youtube 3. Not be discouraged from vehicles with minor accident/insurance history without further assessment
4. Get a mechanical inspection to clarify the data provided
5. Use online search classifieds (e.g. Kijiji and Auto Trader) to help them locate one of your quality
In addition to the resources CarProof is pleased to provide, there are innovative ways you can offer your
customers this expertise off the sales lot as well. As an example, AutoPark, who has four locations in
Ontario and proudly offers a CarProof report for every car sold, has added a CarProof infomercial to
their YouTube channel that helps educate their customers. Featuring Cathie Clark, Director of Brand
Development for AutoPark’s group of dealerships, the video outlines the importance of knowing the
vehicle's history, but as importantly, what to make of that information. Cathie emphasized that the
presence of an incident in itself should not be a deterrent in the final purchase decision.
As Cathie states in the video, “Remember that cars are machines, made of thousands of parts which can
Take the time to visit AutoPark’s YouTube Channel all be repaired or replaced to function just like new if they become damaged or stop working. Just because
a vehicle you are considering reveals a prior incident, don’t assume that vehicle is lacking in function
at www.youtube.com/usedcarsautopark or offers reduced safety. In fact, realistically, a vehicle repaired following an incident may be in better
and view the video in its entirety. Congratulations working order than a comparable used vehicle that has not been maintained or properly cared for. At
AutoPark, we think all car buyers should have access to the full information regarding the history of any
to the AutoPark team for providing such a vehicle they may be considering.”
fantastic resource to your customers!
CARPROOF CLOSE-UP P5
Not only are CarProof® Summary Reports now available for every vehicle,
CarProof now includes QR (Quick Response) codes on each printable summary
report. Readable by QR code applications on smartphones, these allow
customers to instantly access the full CarProof vehicle history report, right on
their mobile device.
This feature provides your customers with instant access to all the information
they need to understand a vehicle’s story, and prepare all the questions they “I was all set to purchase a vehicle and
may have for your sales staff to feel confident in their purchase decision. was about to order a similar car research
QR codes on your CarProof reports are another way that we help you demonstrate the honesty and transparency product from your competitor when I
with which you operate your business. Take advantage of this great tool, by being sure to print out and display decided to Google your competitor's
CarProof Summary Reports on the self-adhesive stickers provided. Ask your CarProof rep how to get started!
name. That search gave me the feedback
that your company not only provided
hoW Your CustoMer DID You KnoW? a more in-depth report, but that your
WILL use the Qr CoDe: Many of the vehicles you buy at auction already
customer satisfaction is incredible. Your
1. Download a compatible QR code report was excellent, and exposed that
have CarProof reports run on them – reports that
reader (e.g. QuickMark) onto their the vehicle I was about to purchase had
you may have access to use for your remarketing
smartphone been basically written off last year with
needs on the lot? Contact your CarProof Account
2. Using the application, they over $35k in damages, and was sold in an
Executive today, 1.866.835.8612.
will take a picture of the QR code auction. Your report saved me thousands
3. The unique URL associated of dollars and potentially years of
with that code will bring the headaches. Thank you CarProof!”
full report up for their review. C. Havens, NB
neW ConDenseD report
A condensed version of the CarProof report is now available, making it easier for consumers to focus on
the information provided in any given report. The condensed version can be accessed by simply clicking on
“Condensed Report”, located in the top right-hand corner of your screen when viewing any full report. By
allowing the viewer to see only the pertinent information for the vehicle in question by “hiding” the search
criteria that did not uncover any results, you and your consumers can understand any issues at a glance.
What to expect? The condensed version will only show the province(s) that report actual registration history,
and similarly, in the lien section of each VERIFIED and VERIFIED BC report, only the province(s) that show active
lien registration information will appear. For the United States – title, Use & Problem Summary section,
no information will display if the vehicle has never been registered in the United States.
CARPROOF CLOSE-UP P6
Here are just some of the changes, improvements and enhancements that
You asKeD – We LIsteneD CarProof has implemented in the first half of 2011!
Heavy national rotation of our 3 retail commercials. Creation and promotion of dealer endorsement Our new improved website, including:
Visit our CarProof® YouTube Channel to view all 3 at video for looping in store and posting on your • Updated retail pages and Used Car Buying
www.youtube.com/carproof. website. Contact email@example.com to Checklist
find out how to get started. • Functionally-enhanced Dealer/Member’s site.
New CarProof report look and features with both condensed Updated credit policies to improve process. Partnership and integration with Kijiji Autos
report and summary report options. • CarProof reports available with your online classifieds
• Ability to upload your report directly from
your CarProof Archived Reports page.
Green initiative to help minimize our carbon footprint.
“At Albi Mazda, we find CarProof to be a Welcome to all of our most recent CarProof partners.
valuable part of our used sales program. June saw over 200 more members sign on to use the vehicle history report that
We know that from trade-in to sale, provides the best data available in Canada. Below are some of CarProof’s most
CarProof protects our interests and those of recent results from across Canada.
the consumer as well. Our consumers can
PROVINCE RECENT PARTNERS
tell right away when walking onto our lot
that we are confident in our used vehicle
inventory and disclose the whole truth
Atlantic Provinces 19
with CarProof. We offer only ‘la ‘crème’ des British Columbia 39
véhicules d’occasion’, or ‘the cream of the Prairie Provinces 23
crop’ when it comes to used vehicles, and
Congratulations to all of you! By continually running CarProof reports on your inventory, you have joined
a CarProof report puts customers at ease, thousands of other dealers across the country who are using Canada’s best tool to help you meet and
while giving them a more enjoyable used exceed the sales targets you’ve set for your dealership.
car buying experience overall.”
We thank you and we look forward to serving you!
Mazda Albi Le Géant 130 Dufferin Ave., Suite 204
London, ON, N6A 5R2
“The Biggest Mazda Dealer in the www.carproof.com
World” 866.835.8612 p