By: Gerald Cerar
College of Business and Economics
Dr. Smith MGNT 421
Table of Content
Executive Summary …………………………………………………………….3
Investing in Lifetimes…………………………………………………………...4
Greek Life ………………………………………………………………………4
Higher Standers of Learning……………………………………………………5
Radford has been through many changes since they were established in 1910. Alike other
universities they share in the difficulty of achievements of their student’s, faculty, and
staff. This may arise academically, socially, or the universities image as a whole. All will
see that Radford University will still stand strong and let it be known that it provides the
knowledge that students will take with them forever. They can always look back and
know that they invested in their lifetimes at Radford University.
There are many problems that entail Radford University, but none so serious that over
time and hard work can take care of that. Students at Radford strive to be the best at their
studies and successes out side of the classroom, but no university can be so perfect
without a few troubles spots along the way. Those bumps along the road can effect the
reputation of Radford University and the way the public precedes it.
Nestled away in the mountains of Southwest Virginia lays a great institution call Radford
University (RU). Radford University is not what it is today without going threw some
major and minor changes. Radford University was established in 1910 with the first title
of The State Normal and Industrial School for Women at Radford. Out of the nineteenth-
century this school was built to expand the public school system as a higher education
opportunity. Radford prepared abundant number of teachers to go into the work force
after graduation. As the numbers increased of female’s attendance to this public college
The State Normal and Industrial School for Women at Radford they then dropped the
program at which a high school curriculum of courses. Then mandated from the state,
Radford then focused on preparing teachers for rural schools. The changes brought a new
name, State Teachers College. In 1960 the college yet again went under a name change; it
was now called Radford College. When it was name Radford College, some called it the
sister school to Virginia Tech (VT), but the names soon faded away. In the summer of
1972 Radford College enrolled the first class of men. As Radford grew more and more,
1979 Radford College name change for the last time it is now know simply by Radford
When Radford started out with just being a women’s college that focuses mainly on
teaching it has now grown over 112 undergraduate program options are offered in six
different colleges: Arts and Sciences, Business and Economics, Education and Human
Development, Waldron College of Health and Human Services, Information Science and
Technology and the College of Visual and Performing Arts. Students all over the
Commonwealth of Virginia, out of state students, and 47 foreign counties attend the
college in Radford, Virginia to take part in the excellent courses given by Radford
Investing in lifetimes
When you come to Radford University you are investing in your lifetime. Students come
to this university to grasp the knowledge of what one day they will take and show to the
world. They will always be able to look back at that and know that Radford University
gave that to me.
On March 3, 2005 our sixth president of Radford University was announced; Penelope
W. Kyle, she also became our first female president. Kyle had this to say; “Together, we
will reaffirm our status as a strong teaching institution which is respected for the quality
of our academic endeavor and service to society”. That wasn’t the only major change that
the University have scene in the year 2005. The Hurlburt Student Center open up, with
three new dining areas, a game room including pool table’s and bowling allies, a movie
theater, and it also houses the student activities offices. This is what makes the image of
Radford so enjoyable.
Only you can precede the image of RU, many people have different feelings and how
they see Radford University, but ask any the student that attends Radford University will
give you a different impression about the university then, somebody who does not attend
Radford University. Any student who enrolls at this university did not enroll for the
definition of the Radford University is going to be a party school they enroll for the
experience of a lifetime that they will keep with them forever. Radford has so much to
offer, to whom is willing to take advantage of it.
Granted that the Greek life may have its problems, a problem that has been recently
review was last springs Quadfest. Currently it has been noted that the spring of 2005 was
the worst year the quadfest has saw. An enormous set back from the goal of Radford
University getting its ideal image back. Quadfest marked as the lost of the control over
the student body as long with other student who attend the event, to whom do not attend
this university. It was stated there were 400 hundred citations handed out on that
particular day. That day was a blow to the universities and it has been recovering from
the day ever since. The image has gotten back on track, and going again until in early
November 2005 the highly respected fraternity in the community and on campus Tau
Kappa Epsilon (TKE) had “Girls Gone Wild” showed up in the town of Radford. This
was a non-school function and was not approved, but what got so heated was that with
the “Girls Gone Wild” mean that girls will “go wild” for a free T-shirt and free alcohol.
This brought many concerns of the impact it has on Radford University reputation “This
definitely perpetuates the stereotype that Radford is a party school, at a time where we
are actively trying to change the perception,” said Heather Evans, Greek Life coordinator
at Radford (The Roanoke Times).
An action like that over shadows all of the other fraternities and sororities efforts to give
back to the community and the university. Radford has eleven fraternities and seven
sororities, along with the honors and professional fraternities. Greek life’s system gets
bad wraps most of the time due to the parties they throw that they use as a fundraiser.
Once the Greek life gets past the partying and the drinking they can strive to new heights
that could push the university up there as well.
Spring of 2003 Radford University Men’s Ruby Club won the Division II
National Championship (RU Ruby)
January 18, 2005 –Oprah Winfrey Wildest Dream Bus appeared in Radford to
surprise Ena Scott to meet her idol Tina Tuner (Office of Univ. Relations).
February 17, 2005- RU student Dan Boothe named to All-USE College
Academic First team, the first RU student to get it. It is an honor that is shared by
only 20 students nationwide, Steve Larch RU associate vice president for student
affairs said “that this award was a huge accomplishment”; “It is so great to see an
RU student listed alongside those in the Ivy League schools.” Dan had this to
say about getting the award, “Although I’m just one of many hard-working and
outstanding students at RU, I’m certainly honored and excited to represent
Radford University with this prestigious national award” (Office of Univ.
August 19, 2005 - For the second straight year Radford University is in the top 25
public master’s universities in the south (Office of Univ. Relations).
Higher Standers of Learning
Every school takes pride with their incoming students pushing them harder then the class
before them to exceed. Student’s who choose to come to Radford University for the great
atmosphere and the education that they will be using when they leave from Radford.
Radford has seen the strive from those incoming freshman, student affairs have reported
that 14.3% increase since 1998 in freshman applications and 10.9% increase on Virginia
high school graduates (see chart 1). The application’s aren’t the only thing to increase the
entering freshman class has improved their SAT scores along with the average high
school GPA’s (see chart 2 and 3). Budget reduction has limited the enrollment rate, but
has increase rapidly the quality of the student’s at Radford University. They want to have
it be defined by their high school GPA and SAT scores.
The diversity rate of undergraduate’s or the graduate’s enrollment have been steadily
increasing by 35.4% since 1996. Those that are undergraduates or graduates students
come from all over the Commonwealth of Virginia: 14 % from Tidewater and Southside,
41% from Western and Southwestern Virginia, 16.5 % from Richmond and Central
Virginia, and 13 % from Northern Virginia. 15 % come from other states and attend from
47 foreign countries, with everybody combine together is what makes up the soul of
1) The negative press that is published about the Radford University in the local news
2) School Pride- Where is Radford’s?
3) Students upset with new Radford president; Penelope Kyle
4) Quadfest – getting out of hand
5) Dark side vs. Light side
1) Radford University will not be able to stop the press publishing negative releases
about the university due to the freedom of speech. A solution is that get the word
out that the university is exceeding in education, the community, sporting events,
and multiple achievements the Radford University obtains. Many of the students
and organizations help out in the community not because they need to, but
because they want to. The achievement of them helping out is more deserving
than reading literature that degrades Radford University as a whole.
2) The school pride of Radford University tends to lean more toward another
university name Virginia Tech (VT), only due to that VT has a football team.
Around campus you will see some of the general body wearing VT apparel, don’t
let the VT apparel fool you many student on the campus of Radford University
show great school spirit! The athletic department has been offering a chance to
win $500 in cold hard cash if your name is called during a sporting event. Is this a
desperate temptation to get the student body in the stands to cheer on the teams?
So far it has work; there has been a slight increase in attendees at sporting events.
Is this enough? , the lack of promotions of the upcoming games does not strike the
campus full force; you would need to either look up on the athletic website or in
the newspaper. There is school spirit on the campus of Radford University it’s
that it’s hard to get that spirit out there when the student body doesn’t know what
sporting events are going on.
3) The student body has expressed flustered for the new president at Radford. They
are up in a roar over the changes that President Kyle has imposed on the
university. Expressed by the student body about President Kyle is that she is
making to many changes to fast, and that she should makes changes over time.
The biggest one the student body mostly the Greek life is upset of the new alcohol
rule. The rule has been in place for quite some time, but it wasn’t strongly
enforce until Quadfest of Spring 2005 when there were four hundred citations. It
wasn’t President Kyle’s enforcing of this law with heavy penalty it was the joint
agreement with the university, university police, and the City of Radford police.
Instead of getting upset with President Kyle, the student body will need to show
responsibility and be more responsible for their actions.
4) Quesfest is the biggest party day for RU students, but this past spring 2005 this
event got out of control. Students poured into the streets intoxicated taking up the
whole street which brought the area police to take control of the situation which
than set off the students in a panic and created mayhem. It will hard to set a limit
with local business that sells alcohol due to their contracts with those companies.
The second weekend in October, RU has their homecoming and there is always a
big turn out for that from the student body and the community. Quadfest needs to
makes its events to be geared like the homecoming weekend. Student expressed
that they have fun so a solution would be to then bring those events to campus
which will then bring back the unity of the campus as a whole. Campus Activities
Board (CAP) and Black Awareness Program (BAP) year have been presenting the
student body with things to do on the weekend, and there too has been an increase
of attendance. Students say if there are things on campus to do during quadfest
they will attend, but they have to be willing to go and spend time there.
5) Radford is split in two parts of campus known as light side and the dark side. Its
self explanatory light side has the more lights due to where the most active area of
town. There are local restaurants and business that need the light. Due to there
are no business on the dark side, the county has tried to put up more lights for
safety of those student but the processes has be slow going.
Brown, Deborah., Office of University Relations. Retrieved August19, 2005, from
Hillenbrand, Ann., Office of University Relations. Retrieved January 18, 2005, from
Men’s Ruby Team. Retrieved December 1, 2005, from
Tucker, Rob., Office of University Relations. Retrieved February 17, 2005, from
Tucker, Rob., Office of University Relations. Retrieved March 3, 2005, from
The Radford University Strategic Plan. Retrieved December 1, 2005, from
Radford University. Retrieved December 1, 2005, from
Radford University Students Activities. Retrieved November 5, 2005, from
Zarebski, Jessica., Roanoke Times. Retrieved November 8, 2005, from
"If you want to succeed, you must strike out on a new path
rather than travel those already worn out."
- John D. Rockefeller, Jr.
Virginia Public & Non Public High School Graduates
Figures drawn from Knocking at the College Door: Projections of High School
Graduates by State, Income, and Race/Ethnicity, December 2003, published by the
Western Interstate Commission for Higher Education.
Chart 2:Average Entering Freshman
GPA 1996 - 2004 Chart 3:Average Entering Freshman
SAT Scores 1996 - 2004