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					                                FOR IMMEDIATE RELEASE

                     INDUSTRY EXPERTS JOIN CORE K12
     James Ashby, Ph.D., is new VP of Research and Assessment & Chief Psychometric Officer;
        Robert (Bob) Collins becomes VP of Strategic Planning & Chief Academic Officer

Jersey City, N.J. (July 16, 2010) – CORE K12 is pleased to announce that two leading industry experts, Dr. James
Ashby and Robert (Bob) Collins, are joining its executive management team. Both men have distinguished
careers in K-12 education, including holding high level positions in county, district and school settings. At CORE
K12, they assume executive-level positions responsible for directing a variety of future strategies, research and
product development.

     Dr. Ashby joined CORE K12 to lead the Research and Assessment team. Dr. Ashby has served in public
education for the past 20 years, starting as a classroom teacher. He went on to apply his doctoral studies in
psychometrics toward administrative roles, including Chief Accountability Officer for Knox County Schools,
Tennessee, and Executive Director of Assessment and Accountability for Plano Independent School District in
Texas. Dr. Ashby has dedicated his research and practice to making assessment data relevant to the decision-
making responsibilities of classroom teachers and school leaders. Working closely with public school
administrators and policymakers, he is known for identifying systemic assessment practices and policies that act
as barriers to student achievement and creating innovative uses of assessment to promote equitable educational
opportunities. Dr. Ashby holds degrees in Psychology from Northcentral University, Educational Administration
from University of North Texas, and Mathematics from Abilene Christian University.

     Mr. Collins brings more than two decades of experience in the development of curricular, instructional and
assessment programs to CORE K12. He began his educational career in South Los Angeles as a classroom teacher
and recently retired as Superintendent of the Grossmont Union High School District. Prior to that assignment, he
served in a wide range of positions in the Los Angeles Unified School district, including Chief Instructional
Officer, Regional Superintendent, Assistant Superintendent of Curriculum, Instruction and Assessment and
Principal. Mr. Collins is a graduate of UCLA with a Masters from Loyola Marymount University.

     “We couldn’t be happier to have James Ashby and Bob Collins as part of our management team. Both are
known throughout the industry as education visionaries and held in high esteem,” says Kevin Howell, President of
CORE K12. “The experience and knowledge of these gifted individuals is extraordinary. When coupled with our
existing team of talented assessment, curriculum, and programming professionals, their contributions will make
us a stronger, more agile, and creative organization to better serve the needs of educators worldwide”.

About CORE K12 ( –
      CORE K12 Education (CORE K12) is a division of CORE ECS, based in the United States. CORE K12
delivers highly customized solutions to meet the specific needs of State and Local Education Agencies
(SEAs/LEAs) and school districts. Their unique and innovative products and services include state-of-the-art,
technology-based formative assessment systems, innovative intervention curricula, engaging Web-based training,
highly effective professional development seminars, and customized content and assessment development. All the
company's programs and services deliver valuable, useful tools for educators from the classroom level through
district and/or state level administrators.
      CORE K12 currently works with more than 2.5 million students in schools, districts and states across the
country, including the Los Angeles Unified School District, Palm Beach County Public Schools, Orange County
Public Schools, the Texas Education Agency, and the Virginia Department of Education. Learn more about
CORE K12 at

 Media Contact: Peggy Fernau          •    PH: 405-258-7328         •     Email: