SEO – Webmaster’s commonly missed SEO opportunities More and more today many webmasters are realizing the enormous competition they face online in their industries. Business owners are looking for every advantage they can get when it comes to being found online. For us here at Free-SEO, this illustrates further the importance of implementing a purposeful SEO plan into the marketing of your website. Surprisingly, I’d say the vast majority of websites that I come across daily are missing out on chances to improve their SEO. This doesn’t just mean smaller websites that I work on, but larger websites as well…the kinds that get millions of visits daily. For sites such as these, they can afford to miss out on the occasional SEO component that we go over in our blog articles here. For the smaller websites though, most miss out on lesser known SEO tips that we will go over in this blog entry. Consider implementing some of these tips in moderation to your website. Many of these suggestions are overlooked or are just not known to many website owners… 1. Include keywords in the ALT text of your images. I rarely see clients utilize keywords in image alt text as a SEO tactic upon bringing them onboard. All of the images that appear on your website should have keyword enriched alt text included in it’s code. This can helpful for a couple of reasons. First, by keyword enriching your alt text, you increase the chances of your image being ranked high in the image results section. Second, you help search engines deem your website more relevant to a particular search. The more relevant your website to a search, the more frequently your website listing will likely appear. Do not stuff your alt text with keywords as this can have reverse ranking effects. Keep in mind that if a particular user has images off on their browser, your image alt text is what they will see instead of the image itself. 2. Include keywords in the anchor text of your internal links. This may seem obvious to you by now, but many website owners will not keyword enrich the anchor text of their links. We know how important this can be for links that point to your website from other sources. The anchor text of those links that point to you have a large say in the relevancy score assigned to you by a search engine. Unfortunately, we have little to no control over the anchor text of links that point to our websites. With your internal link structure, you have a lot more control over the anchor text of your links. Make sure to keyword enrich them instead of just wrapping needless text in your links. Again, the anchor text in your links help search engines with relevancy. You are actually helping your links by keyword enriching them. In essence, you are letting search engines know more information about your links and thus helping them with assigning relevancy. 3. Make use of H1 headlines to keep your content organized. Search engines, just like most humans, like to see content displayed in some sort of organized fashion. By using H1 headlines to section off your content, you are directly letting search engines know what parts of your content to pay “attention” to. In other words, the words that appear in your H1 headlines are highlighted to a search engine. Also, text in H1 headlines are great for your human audience as they can easily distinguish different areas of your website. Without H1 headlines, many websites appear chaotic with information not categorized in a user friendly manner. Consider using H1 headlines to showcase information on a broad scale. Then, follow with content to back up your assertion.
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