Carrollton, TX 75010
Home: (972) 394-2767 ♦ Cell: (214) 789-2559 ♦ E-mail: email@example.com
A confident, take-charge executive with demonstrated accomplishments in leading sales and marketing teams
for revenue growth and margin improvement with Fortune 500 clients. Exceptional follow-through and
attention to detail resulting in improved client relations and new business. An influential leader and team
builder, focused on execution and change management.
AREAS OF EXPERTISE / CORE COMPETENCIES
♦ Turnaround and Transformation expert ♦ Extraordinary consensus building with C-Level executives and
business partners ♦ Compensation and incentive plan design ♦ Enterprise orientation-building rapport at all
levels ♦ Proven architect and leader of peak-performance sales teams, exceeding quotas ♦ Experience managing
mature product lines for margin preservation ♦ Strong Mentoring, coaching, and leadership development skills
♦ Significant complex contracts negotiation experience
CENVEO, INC. Stamford, CT Dec/2007 – Mar/2011
A $2B printing company providing journals, magazines, catalogs, point-of-sale, labels, envelopes, documents, and
coated paper products for end-users and wholesalers. Cenveo operates sales, production, fulfillment, service
centers, and distribution facilities throughout the US and Canada, India, Asia, and the Caribbean.
Executive Vice President, Sales & Marketing - Nashua and Custom Resale Group – Apr/2010 – Mar/2011
Reported directly to the President. Provided strategic direction for all sales and marketing activity for two sales
channels with 40M+ clients. Analyzed market dynamics to build new sales and channel strategy to reposition
company in the marketplace. Progressive responsibilities included:
$535MM budget responsibility across 9 brands and multiple product categories.
Managed 3 vice presidents and 83 associates (sales, finance and client care associates) in the US.
Drove $9.5MM in new business through development of pricing strategies to incent organic growth
while sustaining current account base and restructuring the estimating process to better align growth
targets with sales opportunities
Achieved 15% EBIDTA increase over prior year by shifting sales focus to more profitable clientele,
manufacturing platform “sweet-spots” and leveraging open production capacity.
Renewed $50MM+ of program business with minimal margin erosion in spite of a depressed market and
unprecedented material increases.
Senior Vice President of Sales - Print, Packaging & Logistics – Dec/2009 – Mar/2010
Reported directly to the President. Led the sales organization including: staffing, training, compensation
design, sales strategies, branding, pipeline development, forecasting, and revenue generation. Progressive
$270MM budget responsibility across multiple lines of business.
Managed 7 sales vice presidents and 58 sales associates across 7 locations nationwide.
Clients included Fortune 500 financial services organizations, luxury resorts and hotels, retail
businesses, software companies, and computer organizations.
Business under management from clients ranged from $5MM to $40MM.
Established new reporting metrics to communicate successful market change management strategies
throughout the organization, driving nationwide success.
Alex Vazquez Resume – Page 2
Executive Vice President, Envelope Group Sales – Mar/2009 – Dec/2009
Reported directly to the President. Provided senior sales leadership for envelope sales organization including:
disciplines, accountability, business focus, staffing, training, compensation design, sales strategies, branding,
pipeline development, forecasting, and revenue generation. Sales included envelope, print, packaging, and
logistics product and service capabilities. Served as executive sponsor for Cenveo’s top clients.
$370MM budget responsibility; managed 3 Vice Presidents, financial director, and 84 sales associates.
Introduced new organic growth incentive strategies yielding $25MM+ in new business.
Strategically reorganized sales group, reducing head count by 10%, saving over $500MM annually.
Converted sales associates to variable car mileage plan, generating $420M fixed-cost savings.
Designed and implemented pay-for-performance compensation plan focused on margin vs. top-line
sales, converting $2.5MM fixed salary expense to variable.
Senior Vice President, National Sales – Dec/2007 – Feb/2009
Partnered with executive management to evangelize “All of Cenveo” message to clients and prospects,
resulting in $24MM of new, organic growth.
Served as top client executive sponsor, leveraging relationships, credibility, and value-added strategy.
Transitioned transaction-oriented sales culture into a cross-selling organization, selling entire platform;
authored sales representative informational templates and resource guides.
Led the company’s first, formal, digital print strategy; unifying sales process and production platform,
resulting in better optimization of equipment and a clear vision of the strategy to the field sales
Key driver in implementing digital production to replace traditional printing process, improving
margins and operational efficiencies.
RR DONNELLEY Chicago, IL/Dallas, TX Jan/1988 – Oct/2007
RR Donnelley (Nasdaq:RRD) is an $11B+ global provider of integrated communications. Founded more than 146
years ago, the company works collaboratively with more than 60,000 customers worldwide to develop custom
communications solutions that reduce costs, enhance ROI and ensure compliance via printing, logistics and
business process outsourcing products and services to leading clients in virtually every private and public sector.
Senior Vice President, Corporate Accounts – Nov/2005 – Oct/2007
Reported directly to the President. Served as senior sales leader responsible for development and execution of
top and bottom-line sales results at some of the most high profile, marquis clients.
Budget responsibility of $325MM; managed 50 direct and indirect reports including 3 vice presidents,
14 senior sales directors, senior finance director, executive assistant, and sales delivery personnel.
Clients included Fortune 500 organizations (overnight transport companies, retailers, managed care
organizations, and telecom/wireless companies) with business under management ranging from
$20MM - $90MM.
Attained 105% of sales budget by cross-selling/up-selling products and services
Re-focused sales organization on product value, achieving 117% of margin budget.
Implemented cost containment “best practices,” delivering 120% of expense budget.
Negotiated 3-year key client contract extensions, generating an additional $100MM in revenue.
Designed and implemented new sales engagement model, streamlining contact points, reducing sales
costs, increasing profitability, and minimizing sales channel conflict.
Sales, Marketing and Leadership positions with increasing responsibilities – Jan/1988 – Nov/2005
UNIVERSITY OF MEMPHIS, Memphis, TN
Bachelor of Liberal Studies, Psychology and Music
Magna Cum Laude