IBM Aids Flood Affectees IBM Secures PTCL BroadBand Services

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					                                                                                                                 Customer Newsletter - Issue # 04, 2010

                     IBM Ranks high on 'The                                                       IBM Secures PTCL
                     World's Most Attractive                                                     BroadBand Services
                     Employers 2010' List                                                IBM helped PTCL, Pakistan Telecommunication Company Limited,
                                                                                         the largest fixed line and broadband services provider in Pakistan,
Universum, th e emplo yer branding                                                       upgrade, optimize and secure its Broadband Data Centers.
company, presents the world's Top 50 most
attractive employers. From the world's leading                                           Client's customers experienced difficulties in delivering application
economies, nearly 130,000 students at top
academic institutions chose their ideal                                                  services over geographically distributed sites, for which PTCL required
companies to work for.                                                                   an efficient application delivery and global server load balancing
The IT sector companies continue to dominate in the engineering category:                mechanism. PTCL faced a lack of a broadband datacenter network
the top three employers - Google, Microsoft, and IBM - maintain their positions          infrastructure and a virtually non-existent network security setup
from last year. In the business category, the top three spots are taken by
                                                                                         causing multiple attacks on their broadband services. This often
Google, KPMG, Ernst & Young.
                                                                                         resulted in major nationwide outages of their broadband services.
The index reveals some dramatic trends: When 70% of corporate value                      PTCL's system also lacked a mechanism of detecting and mitigating
is from intangible assets (according to Accenture) and skill shortages are
                                                                                         threats while dealing with huge amounts of user traffic.
acute worldwide, being an attractive employer is critical to keep a sustained
competitive advantage.
                                                                                         The major part of IBM's Solution consisted of Integrated
1. American multinationals increase their lead over the rest of the world.               Communication Services which involved Datacenter Network
2. Employer Brands decoupled more and more from Corporate Brands.                        Optimization, Broadband Network Security Assessment, Network
3. Companies that help talent develop the “me brand” are more attractive.                Design, Implementation of Juniper hardware for securing broadband
4. Perception of industry and brand are interdependent.                                  services and implementation of Brocade hardware for application
This is the first global index of employer attractiveness and highlights                 delivery.
the world's most powerful employer brands, those companies that excel in
talent attraction and retention. The global rankings are                                 Strength of IBM-Juniper global alliance was a winning factor in this
based on the employer preferences of students from                                       deal, whereby IBM's technical implementation capabilities and cost
Brazil, Canada, China, France, Germany, India, Italy,                                    were the differentiating factors.
Japan, Russia, Spain, U.K. and U.S.

                                              IBM Aids Flood Affectees
Monsoon rains caused extensive flash flooding throughout Pakistan, causing        Other initiatives undertaken included: Arranging translation of trauma
widespread damage, killing many and displacing millions from their homes.         management manuals for both adults and children and distribution among
Despite Governmental and International aid, the displaced people needed           local aid workers at training workshops conducted by qualified aid workers,
rescue, relief and rehabilitation.                                                geared towards helping the long term process of rehabilitation; Voluntary
                                                                                  employee donations, raising funds both locally and globally; Donating at
IBM Pakistan worked diligently to evaluate how best to support relief efforts
                                                                                  different locations including the Leyyah District and Thatta, and supporting
through our business and technology capabilities. IBM Pakistan helped
                                                                                  flood affected families by distributing basic necessities.
setup Tele-Medicine facilities and assisted to provide rehabilitation by
setting 3 labs with the support of local hospitals in 3 provinces (Punjab,
Sindh, KP) for a period of 3 months. The Medweb “tele-clinic” allows for
ongoing consultation and training support from specialist physicians to the
remote sites and clinics. IBM had initiated a pilot last year which is running
Working with the Education Ministry of Nankana Sahib, IBM Pakistan
donated 24 Young Explorer center to be placed at 16 government run
schools. Each Young Explorer center, equipped with its own multimedia
PC and educational software, works as an excellent tool that assists children
in enhancing their knowledge of ICT (Information and Communication

   ABL Consolidates it's Data                                                               MCB opts for IBM to
     Centre on IBM Blades                                                                consolidate its Data Center
 ABL was looking for server consolidation, for the existing multiple servers            MCB (Muslim Commercial Bank) selected IBM Power Systems 780 in
 running critical business applications on a platform that could support                HA environment with energy efficient IBM Blades Centre H & HS22
 virtualization with high availability, reduced energy consumption and                  Blades for its complete Data Center Consolidation across the bank.
 better operational management.                                                         The bank wanted to consolidate and relocate it's multiple Data Centers
 After evaluating different vendors, ABL found IBM proposed solution                    into one location for improved performance, better reliability &
 best suited to their present and future IT strategy and selected IBM                   manageability, reduce OPEX & floor space to make it more energy
 Blade Centre solution with virtualization.                                             efficient and resilient for providing mission critical services to its
 Proposed IBM solution is the high availability solution in Blades                      customers.
 architecture which met the customer expectations in terms of energy                    MCB Bank was convinced that IBM Power Systems & IBM Blades
 efficiency, power, future scalability and value preposition. ABL will be               technology will give best ROI & TCO with greater benefits in terms of
 able to consolidate its multiple servers on a Blade Architecture which                 energy efficiency, performance, reliability and consolidation using highly
 will provide them lowest TCO. The proposed solution is upgradable to                   virtualized environment to reduce floor space and OPEX on operations
 new FCoE technology whenever ABL wants to adapt in future.                             and licensing.
 IBM Business partner GBM Pakistan closed this deal.                                    IBM Business Partner TechAccess closed the deal.

  Ufone and IBM team up to                                                                  MCB migrates to Lotus
implement Core DC Networking                                                               Notes & Tivoli for Smarter
       Infrastructure                                                                           Infrastructure
Ufone, with a subscriber base of over 20 million, needed a trusted technology            Muslim Commercial Bank (MCB) was looking for a cost effective,
partner who had multi-vendor technology expertise and vast experience of                 secure and reliable solution to meet all its messaging, collaboration,
network integration. Ufone selected IBM's industry proven Network Integration            office productivity and provisioning requirements running on an open
Services (NIS) for the design and implementation of Networking Infrastructure.           platform. At the same time MCB wanted to ensure that the solution
Ufone was facing three primary challenges: Their 1-DC network capacity                   allows a smooth and seamless migration to the new messaging,
was reaching its limits, and in its place a network was needed which was                 collaboration and configuration management solutions for their user
scalable, reliable, secure, efficient and provided support for future high-speed         base spread across the country.
Ethernet standards. The company required to adapt quickly to new and up                  The proposed IBM solution provided the required scalability, cross
coming DC technologies and at the same time needed an infrastructure to                  platform support, high availability and security features and offered a
help them build and provision cloud-based services for employees. And lastly             superior total cost of ownership which made it a solution of choice for
Ufone needed a technology partner who would not only help them design,                   MCB. Other benefits of the solution were:
build and implement Networking Infrastructure, but also integrate various
technologies together.                                                                   • Remote access to email, calendars, contacts and chat through the
                                                                                             included web interface
Team IBM proposed a core switching solution based on Cisco state-of-the-
art Nexus Series. This will not only help Ufone increase its switching capacity          • Mobile email via integration to a BES or via Lotus traveller
but also adapt to the new DC technologies quickly. New architecture of Cisco             • Ability to co-exist, ensuring end users face minimal amount of
Nexus switches and IBM's design capabilities will also help Ufone build its                  disruption
private cloud in order to provide new services to its employees quickly. IBM             • Multiple levels of security ensure that users cannot easily get
will integrate Juniper's SRX series firewall with Cisco core switching in order              unauthorized access to emails
to build a separate security layer.
IBM has pioneered in Cloud technology and has deep understanding of                      • Superior virus protection via email in a Domino environment
Telecom Industry especially from Network Design and Integration perspectives.            IBM Business Partner TechAccess closed the deal.

       MIDAS Safety (Shahbaz Group) Selects IBM as their SAP
                    ERP Implementation Partner
 For more than 30 years, Midas Safety has been 'Protecting the Working             •   Improving business processes while reducing operating expenses
 Hands of the World™'. Having multiple warehouses and production facilities
 across Pakistan and Sri Lanka, Midas Safety's range of products is one of         •   Increasing collaboration with suppliers and customers while enhancing
 the most diverse in the industry and all production facilities are ISO 9001:          profitability
 2000 Certified.                                                                   •   Accelerating time to market and time to value with more personalized
 Midas Safety required an integrated, end-to-end ERP Solution that brought             products and services
 the industry's best practices with a user friendly interface and flexibility to   •   Gaining agility and speed in the operations and delivering higher levels
 adopt changing business processes and scenarios. Midas Safety selected                of service
 IBM to provide SAP ERP ECC6.0 along with CRM and Business Intelligence
 Solution to be implemented across its multiple business divisions. These          IBM is the leading SAP ERP implementer having one of the largest team
 solutions will result in multiple benefits for the company including:             of experienced and certified SAP resources locally. GBS, in recent years,
                                                                                   has implemented maximum number of successful SAP ERP Implementation
 • Simplifying information integrations and real time reporting across             projects across the globe and in Pakistan.
    complex corporate structures

                      IBM's Solution Enables Faysal Bank's Growth
  IBM's cross-brand solution, with offerings from STG, GTS and SWG, helped         In addition, the operational cost of maintaining these servers was increasing
  Faysal Bank, one of Pakistan's leading private banks, consolidate its diverse    due to power consumption. The client needed a solution that could
  IT environment, ensure its scalability and resiliency and establish a platform   consolidate physical servers with dynamic resource adjustments and save
  for its aggressive growth plans.                                                 energy at the same time.
  FBL, in the process of acquiring another bank, required improved                 IBM was chosen for its ability to deliver a solution which was capable of
  performance to cater to this growth in operations. Another challenge was         being virtualized, saving costs, simplifying management and meeting FBL's
  the multiple applications running Oracle on x86 environments with silos of       need of providing services to its customers at will. IBM's consistency in
  storage across departmental SANs (Storage Area Networks). This resulted          developing products and its visible roadmap too were key elements which
  in a major server/storage sprawl in FBL's data centre, posing a future risk      helped the decision making process.
  of space and energy in their existing data centre.                               InfoTech, an IBM Business Partner, helped close this deal.

       IBM's Portable Modular                                                         IBM Maintains Position as the
            Data Center                                                                        Top Brand
                                                                                 IBM, Microsoft and Google lead Interbrand's 11th annual ranking of the “Best
  PMDC is a complete, “turn-key” Data Center in a compact, portable,             Global Brands.” For the 11th year straight, Coca-Cola (#1) retains its top spot
  highly secure environment. It is quick and easy to deploy in any               as the number one ranked brand on the list.
  location where data processing power is required - only power and              Interbrand states : 'IBM has made 108 strategic acquisitions over the past
  water are required at the installation site. It can be used in remote          nine years to strengthen its portfolio and continue its seamless evolution from
                                                                                 hardware to service to knowledge economy to innovation. Through this journey
  locations or for mobile / temporary applications. The modular design
                                                                                 the company has more than once reinvented itself, doing a great job of
  is very flexible and can solution many Data Center needs.                      anticipating areas of growth, high profitability and value creation. Today, IBM
                                                                                 helps clients achieve flexibility and competitive advantage to succeed in the
  Multiple Benefits
                                                                                 networked economy. Its focus on emerging economies allows the company
  •   Rapid deployment: a fully functional, cost effective Data Center in        to tap into double-digit growth by providing the infrastructure its clients require.
      about 12-14 weeks                                                          This year, IBM displayed its innovation through a host of social media initiatives.
                                                                                 IBM also leads its category when it comes to corporate citizenship.'
  •   Easily install Data Centers in remote locations with a flexible,
                                                                                 Interbrand, the leading brand consultancy, publishes the ranking of the top
      modular design which is easy to expand or relocate                         100 brands based on a unique methodology analyzing the many ways a brand
  •   Very Energy efficient design, Power Usage Effectiveness (PUE)              touches and benefits an organization, from attracting top talent to delivering
                                                                                 on customer expectation. Three key aspects contribute to a brand's value;
      of 1.2 - 1.5
                                                                                 the financial performance of the branded products or services, the role of
  •   Complete IBM turn-key solution from planning and design to install         brand in the purchase decision process and the strength of the brand to
      and start-up                                                               continue to secure earnings for the company.

  •   Lower cost and space: up to 30% lower Total Cost of Ownership              For more information, please visit:
      (TCO), plus requires up to 50% less space than traditional

  Many of IBM's infrastructure alliance partners (AST, APC, Eaton,
  ABB, etc) are on site and their products (USP, Chillers, Cabling, racks)                IBM tops Global 100 Green
  can be touched and seen.                                                                    Credentials Study
                                                                                  IBM has been lauded as the planet's "greenest", in Newsweek's annual
                                                                                  assessment of the global 100's environmental footprint and management.
                                                                                  The Newsweek study is a data-driven assessment of the 100 largest companies
                                                                                  in the world, "cutting through the green chatter and quantify the actual
                                                                                  environmental footprints, policies, and reputations of these big businesses".

                                                                                  IBM achieved the highest ranking, with HP and then Johnson & Johnson
                                                                                  following. This result is another powerful demonstration of IBM's strategy to
                                                                                  be a great company, and therefore, a great brand.
                                                                                  For more information please visit:

                                     Guardium 8 Launched in Pakistan
                           Guardium, an IBM Company, safeguards critical         centers worldwide, including 5 of the top 5 global banks; 4 of the top 6
                           enterprise information by continuously monitoring     insurers; top government agencies; 2 of the top 3 retailers; and 20 of the
                           access and changes to high-value databases. IBM       world's top telcos among others.
  recently hosted customer sessions in Karachi and Islamabad where Michael
  Goedeker, Ph.D. discussed the importance of Database Activity Monitoring       For more information or to schedule a demo, please contact Muhammad
  (DAM) and how DAM addresses critical security and compliance challenges,       Shuja at (021) 111 IBM IBM or email
  including: Monitoring privileged users to detect malicious or unapproved
  activity by DBAs, developers and outsourced personnel; Identifying fraud
  with application-layer monitoring (ERP, CRM, HR, BI/data warehouse,
  financial/accounting); Addressing audit findings for database segregation
  of duties (SOD) and change management; Mitigating the high levels of
  risk resulting from database vulnerabilities; Leveraging ad vanced
  functions such as data leak prevention, proactive blocking, discovery
  of at-risk data, configuration auditing and database user rights attestation
  (entitlement reporting); and Providing database audit capability without
  enabling native database logging and audit functions (which become
  resource-intensive as the level of auditing is increased).
  Guardium's enterprise platform is now installed in more than 450 data

              IBM conducts Career Counselling Seminar at FAST
  IBM recently arranged a workshop, for students, faculty and management         nationwide.
  of FAST University, to create awareness of IBM's Academic Initiative
                                                                                 FAST is one of the leading universities of Pakistan who welcomed this
  Program (AIP) and the IBM student Ambassador Program among students,
                                                                                 change by joining hands with IBM in 2009. IBM has since then arranged
  to discuss current trends in the software market, talk about IBM's products
                                                                                 several trainings for faculty and students free of cost.
  and services and above all give them a brief overview how they can get
  benefit of IBM's offerings for academia. This would ultimately prepare them    For the detail of this program please visit IBM-AIP at:
  for IBM's certifications.                                                      or contact
  The audience, consisting of more than 300 students from NUST and FAST,
  was informed of IBM's footage in the global economy and career prospects
  following IBM certifications. Along with being a guideline for students, the
  session also helped them understand how to be prepared for future
  challenges in IT sector. A lot of interest was generated in availing IBM's
  offerings for academia.
  The speakers at the session, held at the FAST NU Islamabad on the 5th
  October, 2010 were Ashraf ul Kabir, Tahir Ghafoor, Saadia Naz and
  Mahreen Nawaz Khan.
  IBM - AIP is a SWG driven ride which realises the need of technical change
  in Pakistan. It provides countless benefits to students and faculties

                                            Business Partner Enablements

 IBM POWER Day & GPP Enablements
 IBM recently arranged an education of POWER 7 and Global Partner Portal
 (GPP) for IBM Business Partners. Partners were invited for an introduction
 to the newest generation of Power Systems across IBM's entire portfolio
 and to help them gear themselves for the challenge of making their
 infrastructure "smarter" along with meeting customer requirements.

 By this training - arranged at the Arena, Karachi on the 23rd September,
 2010 - Partners were provided with the knowledge of POWER7 systems
 which are optimized for an expanded range of workloads, enabling clients
 to save potentially hundreds of thousands of dollars a year by consolidating
 applications running on competitive x86 servers onto Power. Speaking at
 the event, Miqdad A. Nasser (Power Systems Brand Manager) and Safder
 Merchant (Channel Account Manager) of IBM, further explained how clients
 are offered attractive cost of acquisition and unmatched total cost of
 ownership, plus the superior business value of an integrated IBM stack of
 optimized middleware, services, storage and financing.

                                                                                                                 Education Session
                                                                                                                 on Storage Channel
                                                                                                                 An education session was arranged by
                                                                                                                 IBM for its Business Partners educating
                                                                                                                 them on Channel promotions, demo offers
                                                                                                                 along with incentives for new Storage
                                                                                                                 offerings, in particular Storewize 7000. The
                                                                                                                 session was conducted by Ahmed Zuberi
                                                                                                                 (Storage Brand Manager) and Safder
                                                                                                                 Merchant (Channel Account Manager) at
                                                                                                                 the IBM Karachi Office on the 4th
                                                                                                                 November 2010.

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