Customer Newsletter - Issue # 04, 2010
IBM Ranks high on 'The IBM Secures PTCL
World's Most Attractive BroadBand Services
Employers 2010' List IBM helped PTCL, Pakistan Telecommunication Company Limited,
the largest fixed line and broadband services provider in Pakistan,
Universum, th e emplo yer branding upgrade, optimize and secure its Broadband Data Centers.
company, presents the world's Top 50 most
attractive employers. From the world's leading Client's customers experienced difficulties in delivering application
economies, nearly 130,000 students at top
academic institutions chose their ideal services over geographically distributed sites, for which PTCL required
companies to work for. an efficient application delivery and global server load balancing
The IT sector companies continue to dominate in the engineering category: mechanism. PTCL faced a lack of a broadband datacenter network
the top three employers - Google, Microsoft, and IBM - maintain their positions infrastructure and a virtually non-existent network security setup
from last year. In the business category, the top three spots are taken by
causing multiple attacks on their broadband services. This often
Google, KPMG, Ernst & Young.
resulted in major nationwide outages of their broadband services.
The index reveals some dramatic trends: When 70% of corporate value PTCL's system also lacked a mechanism of detecting and mitigating
is from intangible assets (according to Accenture) and skill shortages are
threats while dealing with huge amounts of user traffic.
acute worldwide, being an attractive employer is critical to keep a sustained
The major part of IBM's Solution consisted of Integrated
1. American multinationals increase their lead over the rest of the world. Communication Services which involved Datacenter Network
2. Employer Brands decoupled more and more from Corporate Brands. Optimization, Broadband Network Security Assessment, Network
3. Companies that help talent develop the “me brand” are more attractive. Design, Implementation of Juniper hardware for securing broadband
4. Perception of industry and brand are interdependent. services and implementation of Brocade hardware for application
This is the first global index of employer attractiveness and highlights delivery.
the world's most powerful employer brands, those companies that excel in
talent attraction and retention. The global rankings are Strength of IBM-Juniper global alliance was a winning factor in this
based on the employer preferences of students from deal, whereby IBM's technical implementation capabilities and cost
Brazil, Canada, China, France, Germany, India, Italy, were the differentiating factors.
Japan, Russia, Spain, U.K. and U.S.
IBM Aids Flood Affectees
Monsoon rains caused extensive flash flooding throughout Pakistan, causing Other initiatives undertaken included: Arranging translation of trauma
widespread damage, killing many and displacing millions from their homes. management manuals for both adults and children and distribution among
Despite Governmental and International aid, the displaced people needed local aid workers at training workshops conducted by qualified aid workers,
rescue, relief and rehabilitation. geared towards helping the long term process of rehabilitation; Voluntary
employee donations, raising funds both locally and globally; Donating at
IBM Pakistan worked diligently to evaluate how best to support relief efforts
different locations including the Leyyah District and Thatta, and supporting
through our business and technology capabilities. IBM Pakistan helped
flood affected families by distributing basic necessities.
setup Tele-Medicine facilities and assisted to provide rehabilitation by
setting 3 labs with the support of local hospitals in 3 provinces (Punjab,
Sindh, KP) for a period of 3 months. The Medweb “tele-clinic” allows for
ongoing consultation and training support from specialist physicians to the
remote sites and clinics. IBM had initiated a pilot last year which is running
Working with the Education Ministry of Nankana Sahib, IBM Pakistan
donated 24 Young Explorer center to be placed at 16 government run
schools. Each Young Explorer center, equipped with its own multimedia
PC and educational software, works as an excellent tool that assists children
in enhancing their knowledge of ICT (Information and Communication
ABL Consolidates it's Data MCB opts for IBM to
Centre on IBM Blades consolidate its Data Center
ABL was looking for server consolidation, for the existing multiple servers MCB (Muslim Commercial Bank) selected IBM Power Systems 780 in
running critical business applications on a platform that could support HA environment with energy efficient IBM Blades Centre H & HS22
virtualization with high availability, reduced energy consumption and Blades for its complete Data Center Consolidation across the bank.
better operational management. The bank wanted to consolidate and relocate it's multiple Data Centers
After evaluating different vendors, ABL found IBM proposed solution into one location for improved performance, better reliability &
best suited to their present and future IT strategy and selected IBM manageability, reduce OPEX & floor space to make it more energy
Blade Centre solution with virtualization. efficient and resilient for providing mission critical services to its
Proposed IBM solution is the high availability solution in Blades customers.
architecture which met the customer expectations in terms of energy MCB Bank was convinced that IBM Power Systems & IBM Blades
efficiency, power, future scalability and value preposition. ABL will be technology will give best ROI & TCO with greater benefits in terms of
able to consolidate its multiple servers on a Blade Architecture which energy efficiency, performance, reliability and consolidation using highly
will provide them lowest TCO. The proposed solution is upgradable to virtualized environment to reduce floor space and OPEX on operations
new FCoE technology whenever ABL wants to adapt in future. and licensing.
IBM Business partner GBM Pakistan closed this deal. IBM Business Partner TechAccess closed the deal.
Ufone and IBM team up to MCB migrates to Lotus
implement Core DC Networking Notes & Tivoli for Smarter
Ufone, with a subscriber base of over 20 million, needed a trusted technology Muslim Commercial Bank (MCB) was looking for a cost effective,
partner who had multi-vendor technology expertise and vast experience of secure and reliable solution to meet all its messaging, collaboration,
network integration. Ufone selected IBM's industry proven Network Integration office productivity and provisioning requirements running on an open
Services (NIS) for the design and implementation of Networking Infrastructure. platform. At the same time MCB wanted to ensure that the solution
Ufone was facing three primary challenges: Their 1-DC network capacity allows a smooth and seamless migration to the new messaging,
was reaching its limits, and in its place a network was needed which was collaboration and configuration management solutions for their user
scalable, reliable, secure, efficient and provided support for future high-speed base spread across the country.
Ethernet standards. The company required to adapt quickly to new and up The proposed IBM solution provided the required scalability, cross
coming DC technologies and at the same time needed an infrastructure to platform support, high availability and security features and offered a
help them build and provision cloud-based services for employees. And lastly superior total cost of ownership which made it a solution of choice for
Ufone needed a technology partner who would not only help them design, MCB. Other benefits of the solution were:
build and implement Networking Infrastructure, but also integrate various
technologies together. • Remote access to email, calendars, contacts and chat through the
included web interface
Team IBM proposed a core switching solution based on Cisco state-of-the-
art Nexus Series. This will not only help Ufone increase its switching capacity • Mobile email via integration to a BES or via Lotus traveller
but also adapt to the new DC technologies quickly. New architecture of Cisco • Ability to co-exist, ensuring end users face minimal amount of
Nexus switches and IBM's design capabilities will also help Ufone build its disruption
private cloud in order to provide new services to its employees quickly. IBM • Multiple levels of security ensure that users cannot easily get
will integrate Juniper's SRX series firewall with Cisco core switching in order unauthorized access to emails
to build a separate security layer.
IBM has pioneered in Cloud technology and has deep understanding of • Superior virus protection via email in a Domino environment
Telecom Industry especially from Network Design and Integration perspectives. IBM Business Partner TechAccess closed the deal.
MIDAS Safety (Shahbaz Group) Selects IBM as their SAP
ERP Implementation Partner
For more than 30 years, Midas Safety has been 'Protecting the Working • Improving business processes while reducing operating expenses
Hands of the World™'. Having multiple warehouses and production facilities
across Pakistan and Sri Lanka, Midas Safety's range of products is one of • Increasing collaboration with suppliers and customers while enhancing
the most diverse in the industry and all production facilities are ISO 9001: profitability
2000 Certified. • Accelerating time to market and time to value with more personalized
Midas Safety required an integrated, end-to-end ERP Solution that brought products and services
the industry's best practices with a user friendly interface and flexibility to • Gaining agility and speed in the operations and delivering higher levels
adopt changing business processes and scenarios. Midas Safety selected of service
IBM to provide SAP ERP ECC6.0 along with CRM and Business Intelligence
Solution to be implemented across its multiple business divisions. These IBM is the leading SAP ERP implementer having one of the largest team
solutions will result in multiple benefits for the company including: of experienced and certified SAP resources locally. GBS, in recent years,
has implemented maximum number of successful SAP ERP Implementation
• Simplifying information integrations and real time reporting across projects across the globe and in Pakistan.
complex corporate structures
IBM's Solution Enables Faysal Bank's Growth
IBM's cross-brand solution, with offerings from STG, GTS and SWG, helped In addition, the operational cost of maintaining these servers was increasing
Faysal Bank, one of Pakistan's leading private banks, consolidate its diverse due to power consumption. The client needed a solution that could
IT environment, ensure its scalability and resiliency and establish a platform consolidate physical servers with dynamic resource adjustments and save
for its aggressive growth plans. energy at the same time.
FBL, in the process of acquiring another bank, required improved IBM was chosen for its ability to deliver a solution which was capable of
performance to cater to this growth in operations. Another challenge was being virtualized, saving costs, simplifying management and meeting FBL's
the multiple applications running Oracle on x86 environments with silos of need of providing services to its customers at will. IBM's consistency in
storage across departmental SANs (Storage Area Networks). This resulted developing products and its visible roadmap too were key elements which
in a major server/storage sprawl in FBL's data centre, posing a future risk helped the decision making process.
of space and energy in their existing data centre. InfoTech, an IBM Business Partner, helped close this deal.
IBM ACHIEVEMENT AND EXPERTISE
IBM's Portable Modular IBM Maintains Position as the
Data Center Top Brand
IBM, Microsoft and Google lead Interbrand's 11th annual ranking of the “Best
PMDC is a complete, “turn-key” Data Center in a compact, portable, Global Brands.” For the 11th year straight, Coca-Cola (#1) retains its top spot
highly secure environment. It is quick and easy to deploy in any as the number one ranked brand on the list.
location where data processing power is required - only power and Interbrand states : 'IBM has made 108 strategic acquisitions over the past
water are required at the installation site. It can be used in remote nine years to strengthen its portfolio and continue its seamless evolution from
hardware to service to knowledge economy to innovation. Through this journey
locations or for mobile / temporary applications. The modular design
the company has more than once reinvented itself, doing a great job of
is very flexible and can solution many Data Center needs. anticipating areas of growth, high profitability and value creation. Today, IBM
helps clients achieve flexibility and competitive advantage to succeed in the
networked economy. Its focus on emerging economies allows the company
• Rapid deployment: a fully functional, cost effective Data Center in to tap into double-digit growth by providing the infrastructure its clients require.
about 12-14 weeks This year, IBM displayed its innovation through a host of social media initiatives.
IBM also leads its category when it comes to corporate citizenship.'
• Easily install Data Centers in remote locations with a flexible,
Interbrand, the leading brand consultancy, publishes the ranking of the top
modular design which is easy to expand or relocate 100 brands based on a unique methodology analyzing the many ways a brand
• Very Energy efficient design, Power Usage Effectiveness (PUE) touches and benefits an organization, from attracting top talent to delivering
on customer expectation. Three key aspects contribute to a brand's value;
of 1.2 - 1.5
the financial performance of the branded products or services, the role of
• Complete IBM turn-key solution from planning and design to install brand in the purchase decision process and the strength of the brand to
and start-up continue to secure earnings for the company.
• Lower cost and space: up to 30% lower Total Cost of Ownership For more information, please visit: www.interbrand.com
(TCO), plus requires up to 50% less space than traditional
Many of IBM's infrastructure alliance partners (AST, APC, Eaton,
ABB, etc) are on site and their products (USP, Chillers, Cabling, racks) IBM tops Global 100 Green
can be touched and seen. Credentials Study
IBM has been lauded as the planet's "greenest", in Newsweek's annual
assessment of the global 100's environmental footprint and management.
The Newsweek study is a data-driven assessment of the 100 largest companies
in the world, "cutting through the green chatter and quantify the actual
environmental footprints, policies, and reputations of these big businesses".
IBM achieved the highest ranking, with HP and then Johnson & Johnson
following. This result is another powerful demonstration of IBM's strategy to
be a great company, and therefore, a great brand.
For more information please visit: http://www.newsweek.com
Guardium 8 Launched in Pakistan
Guardium, an IBM Company, safeguards critical centers worldwide, including 5 of the top 5 global banks; 4 of the top 6
enterprise information by continuously monitoring insurers; top government agencies; 2 of the top 3 retailers; and 20 of the
access and changes to high-value databases. IBM world's top telcos among others.
recently hosted customer sessions in Karachi and Islamabad where Michael
Goedeker, Ph.D. discussed the importance of Database Activity Monitoring For more information or to schedule a demo, please contact Muhammad
(DAM) and how DAM addresses critical security and compliance challenges, Shuja at (021) 111 IBM IBM or email email@example.com
including: Monitoring privileged users to detect malicious or unapproved
activity by DBAs, developers and outsourced personnel; Identifying fraud
with application-layer monitoring (ERP, CRM, HR, BI/data warehouse,
financial/accounting); Addressing audit findings for database segregation
of duties (SOD) and change management; Mitigating the high levels of
risk resulting from database vulnerabilities; Leveraging ad vanced
functions such as data leak prevention, proactive blocking, discovery
of at-risk data, configuration auditing and database user rights attestation
(entitlement reporting); and Providing database audit capability without
enabling native database logging and audit functions (which become
resource-intensive as the level of auditing is increased).
Guardium's enterprise platform is now installed in more than 450 data
IBM conducts Career Counselling Seminar at FAST
IBM recently arranged a workshop, for students, faculty and management nationwide.
of FAST University, to create awareness of IBM's Academic Initiative
FAST is one of the leading universities of Pakistan who welcomed this
Program (AIP) and the IBM student Ambassador Program among students,
change by joining hands with IBM in 2009. IBM has since then arranged
to discuss current trends in the software market, talk about IBM's products
several trainings for faculty and students free of cost.
and services and above all give them a brief overview how they can get
benefit of IBM's offerings for academia. This would ultimately prepare them For the detail of this program please visit IBM-AIP at: www.ibm.com/university
for IBM's certifications. or contact firstname.lastname@example.org.
The audience, consisting of more than 300 students from NUST and FAST,
was informed of IBM's footage in the global economy and career prospects
following IBM certifications. Along with being a guideline for students, the
session also helped them understand how to be prepared for future
challenges in IT sector. A lot of interest was generated in availing IBM's
offerings for academia.
The speakers at the session, held at the FAST NU Islamabad on the 5th
October, 2010 were Ashraf ul Kabir, Tahir Ghafoor, Saadia Naz and
Mahreen Nawaz Khan.
IBM - AIP is a SWG driven ride which realises the need of technical change
in Pakistan. It provides countless benefits to students and faculties
Business Partner Enablements
IBM POWER Day & GPP Enablements
IBM recently arranged an education of POWER 7 and Global Partner Portal
(GPP) for IBM Business Partners. Partners were invited for an introduction
to the newest generation of Power Systems across IBM's entire portfolio
and to help them gear themselves for the challenge of making their
infrastructure "smarter" along with meeting customer requirements.
By this training - arranged at the Arena, Karachi on the 23rd September,
2010 - Partners were provided with the knowledge of POWER7 systems
which are optimized for an expanded range of workloads, enabling clients
to save potentially hundreds of thousands of dollars a year by consolidating
applications running on competitive x86 servers onto Power. Speaking at
the event, Miqdad A. Nasser (Power Systems Brand Manager) and Safder
Merchant (Channel Account Manager) of IBM, further explained how clients
are offered attractive cost of acquisition and unmatched total cost of
ownership, plus the superior business value of an integrated IBM stack of
optimized middleware, services, storage and financing.
on Storage Channel
An education session was arranged by
IBM for its Business Partners educating
them on Channel promotions, demo offers
along with incentives for new Storage
offerings, in particular Storewize 7000. The
session was conducted by Ahmed Zuberi
(Storage Brand Manager) and Safder
Merchant (Channel Account Manager) at
the IBM Karachi Office on the 4th