Market Intelligence Report: Barbecue Technomic’s exclusive report covers the latest barbecue market trends with in-depth insights and analysis to help readers: Understand consumer attitudes evalUate menu trends explore hot concepts develop new products enhance results Introducing the market intelligence report: Barbecue a comprehensive assessment identifying trends and opportunities. tap into the BarBecue trends that will drive menu development and customer traffic... Barbecue conjures memories not only of taste and smell but of time and place. Restaurant operators have long tried to capture those moments through baby back ribs, shredded pork and slow-cooked brisket. Despite the popularity of these traditional favorites, consumers are eager to try new variations, attracted by interesting flavor combinations and ethnic influences. At the same time, they are looking for better-for-you dishes that don’t skimp on taste. Market Intelligence Report: Barbecue digs deep into Technomic’s exclusive consumer, menu and industry data to uncover insights and opportunities in the barbecue market. The report provides detailed menu data from Technnomic’s MenuMonitor, which tracks the menus of more than 1,200 independent restaurants, high-volume chains and emerging concepts. It also features extensive consumer data culled from Technomic’s Flavor Consumer Trend Report, Center of the Plate: Beef & Pork, and Center of the Plate: Poultry. Rounding out the report are operator examples, including the new products and hot concepts driving barbecue innovation. in-depth coverage and analysis This all-new report provides operators and suppliers with powerful insights to help: discover innovative ethnic and regional barbecue offerings such as Korean, Japanese, Chinese, Caribbean, Cuban, Hawaiian, Mexican and other Latin cuisines. leverage the popularity of hot ingredients, such as pulled pork, which is growing on menus as sliders in both appetizers and entrées, while also appearing on tacos, pizza, baked potatoes, salads and hamburgers. Gauge usage of sauce and uncover new applications, e.g., barbecue sauce is the most popular option for chicken strips or nuggets—on menus and by consumer choice—but also appears on nearly 10% of specialty pizzas and burgers. Market to the 70% of consumers who say flavors imparted by preparation methods such as grilling, roasting or braising are appealing or very appealing, and are attracted to flavors, like “grilled,” “savory,” “spicy,” “sweet” and “smoky,” all of which can be achieved through barbecue preparations, sauces or rubs. explore trend-forward and emerging flavor combinations, such as “grilled and herbal” and “sweet and savory,” which can begin with barbecue. create healthful dishes with flavors that customers crave, as barbecue can add flavor without fat. While consumers don’t necessarily see barbecue as healthful, offering better-for-you items featuring barbecue flavors or preparation techniques can alter this perception and boost customer satisfaction. Understand consumer flavor preferences to appeal to your target market or add a twist to attract new customers. valuaBle report deliveraBles executive summary of insights, implications and opportunities for operators and manufacturers. real-life examples of new products and restaurant promotions. company profiles of established and emerging barbecue concepts. to order your copy of market intelligence report: Barbecue or for additional information, please contact patrick noone at 312-506-3852. stay ahead of your competition with powerful market insights. ide i ns rt! top 10 preparation methods ok po lo e re % Entrées menued in 2010 th Grilled 19.5% Roasted 9.2% Baked 7.7% Fried 6.9% Toasted 6.8% analysis: A look at more than 700 menus from the Top 500 chains, emerging chains and independent Sliced 6.4% restaurants reveals that barbecue is still hot. Grilled, Smoked 4.7% smoked, barbecued, broiled, seared and blackened all appear within the top 20 preparation methods for entrées. Sauteed 4.7% Barbecued 4.3% Marinated 3.3% Source: Technomic MenuMonitor Base: Top 500, 117 Emerging Chains and 119 Independent Restaurants appeal of Basic flavor comBinations/types of flavors Top five Grilled and Herbal 21% 32% 53% Skip dessert 69% 21% Restaurants can Sweet and Sour offer food in a way 16% 60% 32% 28% 48% that still tastes good Integrate at least one healthy element analysis: Consumers, asked to rate the appeal of 46% 36% in my Sweet and Savory meal13% 32% 45% certain flavor combinations, think highly of common profiles that barbecue preparations and sauces impart. Substitute a healthier side to go with 38% 40% Other top-rated combinations can be achieved by my entrée combining barbecue with other ingredients, adding a Sweet and Smoky 13% 28% 41% twist to the familiar. Think tamarind, guava, chipotle, Cut back on beverages 35% 28% Chinese mustard and of course hot sauce. Sweet and Spicy with someone else Split an entrée 13% 18% 27% 41% 40% Very Appealing Appealing Source: Technomic, The Flavor Consumer Trend Report (2009) Base: 1,500 a sampling of estaBlished and emerging BarBecue concepts profiled In alpha order Bandana’s Bar-B-Q Brother Jimmy’s BBQ Gyu-Kaku Sonny Bryan’s Smokehouse Bar-B-Cutie Famous Dave’s Kogi Korean BBQ-To-Go Sonny’s Real Pit Bar-B-Q Beach Pit BBQ Fiorella’s Jack Stack Barbecue L&L Hawaiian Barbecue Spring Creek Barbecue Bono’s Pit Bar-B-Q Full Moon Bar-B-Que Lucille’s Smokehouse Bar-B-Que And more... Presorted Standard U.S. Postage 300 South Riverside Plaza PAID Suite 1200 Permit No. 6784 Chicago, IL 60606 Chicago, IL soMethInG new froM technoMIc market intelligence report: Barbecue aBoUt technoMIc Technomic, Inc. has been tracking the foodservice industry for over 40 years, providing industry intelligence, forecasts, data and training support to manufacturers, operators, distributors and others allied to the field. Our numerous publications and digital products—featuring quick-read newsletters, analytical annual reports, training handbooks, sales guides and restaurant chain profiles—help industry leaders keep a finger on the pulse of the entire foodservice terrain. Technomic delivers distinctive, premium content to its customers. To learn more about our products and services, visit us at technomic.com.
Pages to are hidden for
"Barbecue"Please download to view full document