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Pink Spoon Marketing For Psychotherapist

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					Practice Building for Therapists
http://bit.ly/qIONmd
Casey Truffo
CEO and Founder of Therapist Leadership Institute



Practice Building for Therapists: Pink Spoon Marketing For
Psychotherapists

Much has been said over the years about the power of thinking positive thoughts and
focusing on what you want. Napoleon Hill wrote about this in the early 1900s as he
interviewed many of the most successful businessmen of the day. Then of course
there were books from Dale Carnegie and Normal Vincent Peale.

Many psychologists, most notably Marty Seligman, share the clinical benefits of
Positive Psychology. Our culture really jumped on board the Law of Attraction with
the release of The Secret a few years ago (along with all the books by Abraham Hicks
and Michael Losier).

Now I am not going to get into a spiritual debate here. My intention is to invite you to
notice how things go when you focus on what is wrong in your practice - or for that
matter in your life. It is easy to do that because bad stuff takes attention and energy.

But for now, let's just take a moment to gently and gratefully remember the good
stuff. Watch a cat stretch or a dog's tail wag excitedly. The world is filled with
wonderful and very funny things and our time here is short. Let's have a ball!

A note about this article... It came from some conversations in my beta group. We
talked about a pink spoon as the first (and no-charge) product in a multiple streams of
therapy income business. But I think now all practice websites should offer a pink
spoon - sooner rather than later.

Amber, my online business manager and I were talking yesterday about this. When we
first started working together years ago, not everyone had email addresses. And most
therapists didn't have websites and the online therapist locators didn't exist. Yet here
we are - some of us have so many email addresses we can hardly keep track.

So, I am going out on a limb here and say that you need to give something of value
away for free on your site. I don't think this is really optional anymore. We call this
no-charge item a pink spoon - a free taste - just like the tiny taste you get at the ice
cream store. This pink spoon is important whether you want a multiple streams of
therapy income business or want to increase the number of clients coming into your
practice.

Chris Anderson, business author of the book FREE writes that the culture expects to
search the web and view and download information at no-charge. Take a look at You
Tube - where you can view millions of videos at no-charge. My 83 year-old Dad enjoys
sharing his favorites with us (He loved Susan Boyle and the Von Trapp dancing in the
Belgium train station - but, really, who didn't?).
Practice Building for Therapists
http://bit.ly/qIONmd
Casey Truffo
CEO and Founder of Therapist Leadership Institute


I predict that in the not so distant future, websites that market a practice without
offering a no-charge informational product will be passed over in favor of those that
do. Anderson suggests that sooner or later all businesses will need to learn how to
compete with "free."

Actually this is great news for you! You have a ton of information in your head and in
your heart that can help people. You helped the young mother who was terrified
when she found out she was pregnant again. You helped the estranged couple to find
love with each other again. A frightened child can smile again thanks to you. Your
wisdom, day after day, session after session, heals and transforms. The powerful
questions that you invite your clients to consider propel them to happier, more
functional lives. Imagine how wonderful it would be if more people had a chance to
experience that wisdom. By putting a no-charge info product (audio, report or video)
on your website, you help people you may never meet in person. Plus you will create
demand for people who want to go deeper and do one on one work with you.

What does it take to create your pink spoon? First, ask yourself "What would my web
visitor be interested in?" Then decide if you want to create a written, video or audio
product. Today you will find that there are some very simple tools to help you create
your first pink spoon.

After that, you'll need some technical skill or a high school student to help you get it
on your site. Then keep track of how many downloads it so you know how well it is
working for you.

It is just about here that I find many bright, motivated therapists seem to, well, stop.
They have thought about a pink spoon and have some ideas for content. But the
transition from idea to product seems difficult.

Is this you? Do you find yourself with ideas but for some reason haven't moved ahead
in ways you'd like? A client of mine in North America recently said "When I'm afraid it
won't be perfect, I stop myself." Here is the advice I offered her: Focus on completion
not perfection. While it is important to think about the content of your pink spoon
and how you want to deliver it, don't let the desire to make is perfect keep you stuck.
Set a date. Get it done. After all I can tell you from experience, it will never be
perfect - you will revise it later. So here is your permission to make it just 'good
enough.'


Practice Building is a key focus for therapists. Casey Truffo, CEO and founder of the
Therapist Leadership Institute hosts a yearly conference to help therapists market
more effectively. Learn more at http://bit.ly/qIONmd.

				
DOCUMENT INFO
Description: Much has been said over the years about the power of thinking positive thoughts and focusing on what you want. Napoleon Hill wrote about this in the early 1900s as he interviewed many of the most successful businessmen of the day. Then of course there were books from Dale Carnegie and Normal Vincent Peale.