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Breastfeeding Promotion Presentation

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					Breastfeeding Promotion
      and Support




   WIC Orientation
Breastfeeding is a Priority
  in the WIC Program
       • WIC’s goal: safeguard the
         health of women, infants,
         and children
       • WIC’s focus: help mothers
         make informed choices
       • Breastfeeding promotion
         and support has grown
                     Breastfeeding
           is the normal and optimal way to feed a child

The American Academy of Pediatrics Recommends:
• Infants should be breastfed exclusively for the first six
  months (at which time solids can be introduced),
• breastfeeding should be continued for at least a year, and as
• long thereafter as is mutually desired.


       All WIC staff should encourage and
     support a mothers decision to breastfeed!
                    Breastfeeding Rates
                               How WIC Compares
             80

             70

             60

             50

             40                                                            Healthy People 2010 Objectives
                                                                           2007 MO Breastfeeding Rates
             30
                                                                           2007 WIC Breastfeeding Rates

             20

             10

              0
                   Intiation    Breastfeeding at 6   Breastfeeding at 12
                                     months               Months



Centers for Disease Control and Prevention, National Immunization Registry, 2007
Why Promote Breastfeeding in WIC?
• USDA recognizes breastfeeding as the normal and
  optimal way to feed an infant
• Recommended by other health authorities
    American Academy of Pediatrics (AAP)
    World Health Organization (WHO)
    Centers for Disease Control (CDC)
• Missouri Breastfeeding Law (since 1999)
• Cost reduction
• Makes moms and babies healthier!
      Breastfeeding Benefits for Baby
• Fewer colds & ear infections
• Less risk of allergy and asthma
• Decreased risk of SIDS
• Less gas, constipation & diarrhea
• Less risks of diabetes
• Less risk of obesity in childhood
• Promotes nervous system & brain development
• Optimizes mother-infant bonding
       Exclusive breastfeeding increases the benefit!
         Breastfeeding Benefits for Mom
•    Less risk of breast & ovarian cancer
•    Reduces risk of osteoporosis
•    Get back into shape faster
•    Less bleeding after childbirth
•    Convenient
•    Allows mom time to rest
•    Saves money

    The longer a mother breastfeeds- greater the benefit!
        Missouri Breastfeeding Law
•   Hospitals must provide information
•   Hospitals offer consultations
•   Physicians provide information
•   Department of Health and Senior Services produces
    written information for healthcare providers
• Allows a mother to breastfeed discreetly in any
  private or public place that she has the right to be.
       Feelings about Breastfeeding
• Personal experiences influence our feelings
  and beliefs about breastfeeding.
• Overtime these feelings may change as a person
  has new experiences and information.
• By exploring your feelings and
  experiences with breastfeeding you
  will be better able to support mothers.
                   Experiences?
• What are your experiences with breastfeeding?
• How do you feel when you are around someone
  breastfeeding in public?
• Have you ever breastfed?
• Did you receive encouragement to                   to
  breastfeed?
• If you breastfed, what kind of help did you get?
Why More Mothers Are
    Breastfeeding

           WIC helps mothers
         identify their personal
        barriers to breastfeeding
        and supports them with
                solutions
               Role Of All WIC Staff
     Regardless of our personal experiences, we
      should maintain a consistent message of
              breastfeeding support!
•   It is the WIC providers responsibility to provide our
    WIC participants with the knowledge and support to
    make an informed choice.

• Give families the gift of accurate
  information about the benefits of
  breastfeeding.
  Breastfeeding Promotion and Support
                      Policy ER# 2.02400

• Local agency staff shall exhibit a positive attitude
  toward breastfeeding
• The visibility of infant formula shall be minimized by
  ensuring that cans of formula are stored out
  of view of the participants
• Women should be encouraged to breastfeed
  in the waiting room
• If a breastfeeding women desires a private
  area to breastfeed it should be provided.
  Breastfeeding Promotion and Support
                     Policy ER# 2.02400

• Educational materials must be made available to
  participants which portray breastfeeding as the preferred
  feeding method.

• All printed material, audio-visual and
  office supplies must be free of formula
  product names.
             Breastfeeding Promotion
• Enthusiasm can go a long way!
•   Start education at your first opportunity
•   Give education in small frequent encounters
•   Involve family members in education
•   No formula given the 1st month to breastfed infants.
    WOM ER#2.07600
   Support for Breastfeeding with
       WIC Food Packages
• WIC protects breastfeeding moms’ milk
  supply by not offering formula the 1st month.
• Fully Breastfeeding moms receive a “grand
  deluxe” food package and may stay on WIC
  for up to 1 year.
• Breastfeeding infants also receive an
  enhanced food package at 6 months.
        Things to Remember
• If breastfeeding is not going well, the
  solution is to fix the problem– NOT to
  provide formula.
• Remind mothers of the importance of
  exclusive breastfeeding.
• Don’t forget to promote the WIC benefits
  for breastfeeding mothers – Food package,
  breast pumps, breastfeeding support, etc.
 Breastfeeding Support Contacts
    Kathy Mertzlufft, RD, LD, IBCLC
     WIC Breastfeeding Coordinator
     Kathy.Mertzlufft@dhss.mo.gov
            573-526-4792

         Leona Greer, MS, IBCLC
Breastfeeding Peer Counseling Coordinator
        Leona.Greer@dhss.mo.gov
              573-751-6498

				
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posted:8/26/2011
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