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media kit

VIEWS: 13 PAGES: 11

									media kit
                             Table of Contents


INTRODUCTION………...................…………………….……………………………………………………..3

ABOUT THE 5 TOWNS……………...................………………………………...……………………...……..4

PUBLISHING CALENDAR …………....................…………………………………….…………...………….5

CONTENT CATEGORIES……………………...................…………………………………...…………....….6

ADVERTISING CATEGORIES…………....................……………………………………………….……...…7

DISTRIBUTION………………………….....................…………………………………………....…………….8

DEMOGRAPHICS………………………………......................…………………………………………….…9

ADVERTISING RATES……………………….....................……………………………………...…...………10

CONTACT INFORMATION……………..................………………..…..………………………...…………11




                                    2
INTRODUCTION

Welcome To IN FASHION!

IN FASHION was created to serve a niche in the orthodox Jewish community located in the 5
Towns on Long Island, NY. Our research has found that there are thousands of orthodox Jewish
families that annually spend millions of dollars on fashion-related purchases. However, there
is no source of advertising medium focused on this niche. Furthermore, there is currently no
source of information—be it in the form of a website, radio or television show, magazine, or
newspaper—that is directly and exclusively focused on providing practical, useful, and con-
structive content strictly for the discerning and fashion-conscious orthodox Jewish families of
the 5 Towns.

Thus was born IN FASHION. We have one simple goal: to exclusively serve as the provider of
practical, useful, and constructive fashion content to the thousands of orthodox Jewish families
of the 5 Towns, and to provide an advertising medium for the hundreds of companies attempt-
ing to capture the attention of the thousands of potential customers throughout the year.

The publisher of IN FASHION is a New York based company. Other publishing holdings include
the popular Home Buyers Guide—a weekly specialty guide for the home buying and renovat-
ing experience.

In this media kit, you will find many of the answers to questions that the potential reader, adver-
tiser, and patron may ask. If once you have read the media kit you still have more questions,
please contact IN FASHION directly and we will be happy to answer any additional questions
that you may have. Included in the media kit you can expect to find information about the
type of content that is being published in the magazine, advertising rates, circulation chan-
nels, demographics, a recent copy of the magazine (enclosed), a list of the categories of po-
tential advertisers, and the complete contact information for the publishing company.




                       SUBJECT TO ERRORS, OMISSIONS, AND CHANGES WITHOUT NOTICE.


                                                  3
ABOUT THE 5 TOWNS

The 5 Towns (Inwood, Lawrence, Cedarhurst, Woodmere, and Hewlett) are located in Nassau
County on Long Island and is considered a suburb of New York City.

5 Towns residents are primarily business owners, professionals, entrepreneurs, and esteemed
members of academia.

The 5 Towns contain some of the wealthiest neighborhoods in the metropolitan area com-
prised of estates, contemporary palaces, and several styles of upper middle class homes.

The 5 Towns are in close proximity of New York City (20 miles) and just a 45-minute railroad com-
mute to the center of New York City, as well as approximately 10 minutes from John F. Kennedy
International Airport.

The 5 Towns includes one of the highest rated school districts in the Country the Five Towns has
both Hewlett-Woodmere School District (SD# 14) and Lawrence School District (SD# 15).




                                               4
PUBLISHING CALENDAR


IN FASHION is published the last week of every month for the ensuing month’s issue. The pub-
lisher does not guarantee a publishing date due to the various third parties involved in the vari-
ous aspects of publication. It is at the publisher’s discretion not to publish on any given month
for any reason they see fit. Any ad space paid for will be credited to be used at the adver-
tiser’s discretion. The publisher reserves the right to publish additional magazines throughout
the course of any given year, and further reserves the right to change the publishing dates
and time lines as they see fit. If the demand exceeds what is currently expected, the publisher
reserves the right to publish the magazine weekly, biweekly, or however they see fit.




                                                5
CONTENT CATEGORIES


     • Letter From the Editor
     • Mothers Talk
     • Pictures (contests)
     • Inspiration
     • Health & Wellness
     • Exercise
     • Best Ages For…
     • Fashion
            o Adult
            o Children
            o Infant
     • Beauty (makeup)
     • Nutrition
            o Healthy Eating
            o Recipes
            o Vitamins
            o Cooking
            o Etc…
     • Product Advice
            o Clothing
            o Household Products
            o Furniture
            o Etc…
     • Interviews
            o Doctors
            o Mothers
            o Teachers
            o Nurses
            o Etc…
     • Advertising Index
     • Article Index




                                   6
ADVERTISING CATEGORIES

The following is a sample list of advertising categories that currently advertise with IN FASHION.
Please contact the publisher for a complete list of all current advertisers.

      • Apparel
      • Footwear
      • Baby Clothing
      • Gifts
      • Pharmaceuticals
      • Event Planning and Catering
      • Furniture
      • Gyms and Aerobic Machine Retailer
      • Household Items
      • Health Care Advertisers
      • Maternity Clothing
      • Media/Video
      • Medical Practices and Facilities
      • Nurse Agency
      • Nursing Supplies
      • Printers for Wedding/Baby Announcements
      • Fashion Retailers
      • Technology
      • Toys
      • Travel

Example of sub-categories include:

Accessories               Facials                   Lingerie                  Shoes
Athletic Wear             Fitness                   Makeup                    Skin
Bridal Gowns              Furs                      Men’s Accessories         Snoods
Career Wear               Hair Salons               Men’s Hats                Special Occasion
Casual Wear               Handbags                  Men’s Shoes               Sportswear
Children’s Clothing       Hats                      Men’s Suits               Sunglasses
Cleaners                  Headbands                 Nail Salons               Tanning
Coats                     Hosiery                   Petite                    Tailor
Diaper Bags               Infant Wear               Plus Sizes                Teeth Whitening
Diet Programs             Jewelry                   Robes                     Watches
Evening Wear              Knapsacks                 School Clothing           Waxing
Fabrics                   Laser Hair Removal        Seamstress                Wigs




                                                7
DISTRIBUTION


In Fashion 5 Towns Edition prints 8,000 copies & is distributed at over 150 retail locations
throughout the 5 Towns, Great Neck, Brooklyn & Queens. In Fashion is also handed out at
Brachs, Gourmet Glatt, & Pomegranate.

The publisher reserves all rights to change the amount of copies printed without prior notice.




                                                                      8
DEMOGRAPHICS


Total demographics for the 5 Towns area are as follows (all numbers are rounded):
Population: 37,000
Median Age: 42
Median Household Income: $100,000

Source: Newsday.com




                                             9
ADVERTISING RATES


Half Page………………..............…………………………………………………...………………....…$200

Full Page…………................…………………………………………………………….………..…...….$400

First Pages Before Table of Contents (full page ads only)……...…...…………………….....…...$650

Two Page Spread……………………………………………………….............………………………..$800

Front Inside Flap………………………………………………………………...............…………...…...$800

Back Inside Flap…………………………………………………………..............……...…………...….$800

Back Cover……………………………………………….………..............…………………….…...…$1,500

Front Cover…………………………...……...…..Please contact the publisher for more information



Please contact us for long term and contract advertising opportunities.

Ad dead lines are the 15th of every month for ads that will to go into the ensuing month’s
publication.

As the magazine would like to uphold its image and status, we will only be accepting
professionally designed color ads. If your ad is not in color, it will still be billed as a full color ad.
Our in-house graphics department can assist you in designing your ad, however there will be
additional costs associated.

The publisher reserves the right to reject ads it deems inappropriate for the magazine, or for
any other reason at any time. If you have reserved ad space in a certain month’s issue and
have not submitted your ad by the ad dead line, you will be charged to cover the costs
associated with such negligence (unless it was the fault of the publisher or its affiliates). If you
have already paid in full for your ad, the remainder of your payment will be credited towards
further ad space to be used at your discretion.




                                                   10
CONTACT INFORMATION


Website: InFashionFT.com

Phone: (516) 499-8356
Fax: (516) 706-2122

Sales: Sales@InFashionFT.com

Graphics: Ads@InFashionFT.com




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