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Undergraduate Degree Programs - Full-time

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Undergraduate Degree Programs - Full-time Powered By Docstoc
					            2012
            Undergraduate Degree Programs - Full-time
            Bachelor of Arts (Communication/Economics/Psychology/Sociology)
            Bachelor of Science (Business Administration)
            Double Degree
             – Bachelor of Science (Business Administration) and
               Bachelor of Arts (Psychology)
            Double Major
             – Bachelor of Arts (Communication and Psychology)
             – Bachelor of Arts (Communication and Sociology)
             – Bachelor of Arts (Psychology and Sociology)




                                                                                        Ayumi Kawamura
                                                                                        Bachelor of Arts (Communication)
                                                                                        University at Buffalo,
                                                                                        The State University of New York, US
                                                                                        Fostering bond with fellow students.
                                                                                        Developing confidence in every aspect.
                                                                                        She’s bringing out her best at SIM.




The programs are developed and awarded by University at Buffalo, The State University of New York, US.
                                                                                                                  www.simge.edu.sg
In an economy which places a premium on original thought,
cross-disciplinary knowledge and high adaptability, an
undergraduate degree has become more than just amassing
skills and information – it is a platform to jumpstart an
individual’s potential for innovative thinking, leadership and
synergistic communication.


An undergraduate program by the University at Buffalo (UB)
promises all that and more. In just three years at the
Singapore Institute of Management Pte Ltd (SIM), you can
emerge with a highly reputed U.S. degree, ready to make
your mark in the global workforce.




                                  Contents
                                  University at Buffalo, The State University of New York         01
                                  UB Undergraduate Degrees – Your Passport to the Future          03
                                  Academic Requirements                                           04
                                  General Education Requirements                                  06
                                  Minors for Non-Business Majors                                  07
                                  Bachelor of Science (Business Administration)                   09
                                  Bachelor of Arts (Communication)                                10
                                  Bachelor of Arts (Economics)                                    11
                                  Bachelor of Arts (Psychology)                                   12
                                  Bachelor of Arts (Sociology)                                    13
                                  Double Degree - Bachelor of Science (Business Administration)   14
                                  and Bachelor of Arts (Psychology)
                                  Double Major - Bachelor of Arts
                                  • Communication and Psychology                                  16
                                  • Communication and Sociology                                   18
                                  • Psychology and Sociology                                      19
                                  Module Descriptions                                             20
                                  Selection Criteria                                              25
                                  Application & Admission                                         28
                                  Singapore Institute of Management (SIM Group)                   30
                                  Preparing You For A Career                                      31
                                  VIBES - Why Study At SIM Global Education                       32
University at Buffalo
The State University of New York
Founded in 1846, the University at Buffalo (UB), The State University of New York (SUNY) is one of the leading public universities
in the U.S. Within the 64-campus SUNY system, UB is the flagship campus. As the largest and most comprehensive university
center, UB offers more than 300 undergraduate and graduate programs — the most in any SUNY campus — and has an
enrollment of more than 29,000 students.

Notably, UB is the first public member in New York and New England of the prestigious 63-member Association of American
Universities (AAU). This places UB among top-ranked, research-intensive U.S. universities, including Harvard, Yale, Stanford, the
University of California at Berkeley and Cornell.

                                             UB is reputed for its outstanding faculty.         the National Center for Geographic
                                             Among its approximately 4,000 full-time and        Information and Analysis; the Institute for
                                             affiliated faculty, 95 percent hold a doctorate    Lasers, Photonics and Biophotonics; the
                                             or equivalent. UB faculty have been the            Electronic Poetry Center; the Multidisciplinary
                                             recipients of numerous prestigious national        Center for Earthquake Engineering Research;
                                             and international awards including the Nobel       the Center of Excellence for Document
                                             Prize, the National Medal of Science and the       Analysis and Recognition; and the New York
                                             Pulitzer as well as MacArthur, Guggenheim          Center of Excellence in Bioinformatics and
                                             and Rockefeller Foundation grants. Along           Life Sciences. UB also has numerous joint
                                             with these accomplishments, UB faculty             research partnerships with Roswell Park
                                             are at home in the classroom. SUNY has             Cancer Institute and Hauptman-Woodward
                                             recognized more distinguished professors           Medical Research Institute.
                                             and distinguished teaching professors at UB
                                             than at any other SUNY unit. More than 150         In terms of international education, UB is a
                                             of UB’s faculty have received the Chancellor’s     model institution, ranking No.12* among
                                             Award for Excellence in Teaching--again, the       the top 25 campuses hosting international
                                             largest representation of any unit in the SUNY     students in the U.S. It enrolls nearly 5,000
                                             system.                                            international students from more than 110
                                                                                                countries, 70 percent of whom are from Asia.
                                             UB is ranked among the top 50 U.S. public          Among its 230,000 strong alumni in 130
                                             and private research universities according to     countries are such luminaries as:
                                             an authoritative 2009 report published by the      Li Yanhong (Robin) - co-founder of Baidu.com.
                                             University of Florida. The university ranks        largest Chinese search engine and second-
                                             among the top thirty U.S. public research          largest independent search engine in the
                                             universities in terms of total research dollars,   world
                                             with total research expenditures of                Harvey Weinstein - co-founder of Miramax
                                             more than $315 million (U.S.) in fiscal year       Films
                                             2007. The first cancer research center in the      Wolf Blitzer - an award-winning journalist
                                             world was established at UB in 1898. Today         for CNN
                                             there are more than 90 organized research          Tom Toles - the Pulitzer Prize-Winning
                                                                                                cartoonist at the Washington Post
                                             centers and institutes at UB, including the
                                             Center for Computational Research; the             * “Open Doors 2010” report published by the Institute of International
                                             Great Lakes Program; the Regional Institute;       Education (IIE).




                                                                                                                                                                  01
                                                  Milestones


                          “UB and SIM                March 1996
                                                     Established the first U.S.-accredited Executive Master of Business Administration (EMBA)
                          have enjoyed               program in Singapore in partnership with the UB School of Management.
                   a longstanding and
                    mutually beneficial              June 2004
                                                     Start of SIM’s first full-time American undergraduate degree program with UB’s School of
                           relationship,             Management - Bachelor of Science (Business Administration) with concentrations in
                  having collaborated                International Business and Marketing.
                    in the delivery of a
                                                     May 2005
                   part-time Executive               • First intake of the Bachelor of Arts (Communication) with UB’s College of Arts and
                  Master of Business                    Sciences.
                                                     • Collaboration with UB and Konan University, Japan to offer the six–week Singapore
              Administration (EMBA)
                                                        Summer International Program.
          program since 1996, and
                     highly successful               May 2006
                                                     A new concentration in Financial Analysis was made available in the Bachelor of Science
             full-time undergraduate
                                                     (Business Administration) program.
              programs since 2004.
                 SIM is well regarded                May 2007
                                                     • First intake of the Bachelor of Arts (Psychology) with UB’s College of Arts and
             for the excellence of its                  Sciences.
           education programs, and                   • Introduces the Double Degree - Bachelor of Science (Business Administration) and
        it shares UB’s commitment                       Bachelor of Arts (Psychology).
                                                     • Introduces the Double Major - Bachelor of Arts (Communication and Psychology).
                         to the highest
               academic standards.                   May 2009
                                                     First intake of the Bachelor of Arts (Sociology) with UB’s College of Arts and Sciences.
                   We look forward to
              continuing to build our                May 2011
            successful collaboration                 • First intake of the Bachelor of Arts (Economics) with UB’s College of Arts and
                                                        Sciences.
                             with SIM.”
                                                     • Introduces the Double Major - Bachelor of Arts (Communication and Sociology).
              Professor Stephen C Dunnett            • Introduces the Double Major - Bachelor of Arts (Psychology and Sociology).
     Vice Provost for International Education
                          University at Buffalo
                                                  Accreditations
                                                  UB is accredited by the following associations:
                                                  • Middle States Commission on Higher Education
                                                  • New York State Board of Regents

                                                  In addition, the School of Management is accredited by AACSB International – The Association
                                                  to Advance Collegiate Schools of Business.

                                                  Membership
                                                  UB is a member of the following associations:
                                                  • American Council on Education
                                                  • Association of American Colleges and Universities
                                                  • Association of American Universities
                                                  • Association of Colleges and Universities of the State of New York
                                                  • National Association of State Universities and Land-Grant Colleges




02
UB Undergraduate Degrees -
Your Passport to the Future
                                                                                       Lim Kia Puay
                                                                                       Bachelor of Arts (Psychology)
                                                                                       Class of 2010
                                                                                       “I was looking for options overseas when I chanced
                                                                                       upon the SIM-UB program. The program was exactly
                                                                                       what I was looking for. UB has a great reputation and
                                                                                       it offered me what I wanted - Psychology. I am glad
                                                                                       I chose SIM-UB over other local universities as I have
                                                                                       a flexible schedule compared to my peers in other
                                                                                       universities. Also, the UB program has given me
                                                                                       a greater competitive edge due to its diversified
                                                                                       modules.”




Secure a Prestigious U.S. Degree                                         Highly Qualified Faculty
An U.S. degree is widely considered to be superior in today’s            UB is renowned for its exemplary faculty, many of whom are recipients
economy. With a focus on general education, you will learn a broad       of esteemed national and international awards. Within SUNY, more
spectrum of skills and knowledge pertinent to the real world, as well    than 150 of UB’s faculty have received the Chancellor’s Award for
as be exposed to a wide range of real issues at the modern workplace.    Excellence in Teaching.

In terms of international enrollment, UB ranks 12th among the leading    UB faculty publish in leading academic and professional journals in
universities in the U.S. The hallmark of UB undergraduate programs       record numbers. Their research and expertise has been the basis
is the concept of the interactive classroom, with project-oriented       for articles in The Wall Street Journal, The New York Times, Money,
assignments and meaningful hands-on learning. Flexibility is also key,   BusinessWeek, Fortune and other national and international
with a choice in degree majors and concentrations.                       publications.

Accelerate Your Learning Path                                            More than 50 percent of the undergraduate courses are taught by
Time is precious and the quicker you graduate with a reputed degree,     UB faculty. All other faculty members have to undergo approval by
the faster you can enter the corporate world and hit the ground          academic departments at UB before they are able to take up teaching
running. Admission into the UB undergraduate program is straight after   positions for the UB undergraduate programs.
your GCE ‘O’ levels, shaving off years from your educational journey.
                                                                         This ensures that you will only learn from and interact with the best in
UB also allows you to complete your degree in an accelerated mode        the field.
of only three years, as compared to four years for most other U.S.
undergraduate programs.                                                  Excellent Rankings
                                                                         When you pursue a UB undergraduate program, you can be assured
Get More for Less                                                        of a top-quality education that has enjoyed consistently high rankings
Getting a world-class degree doesn’t have to immerse you in debt.        among programs in the U.S.
The UB undergraduate programs offered at SIM are identical in
curriculum, standards and degree recognition to those in the U.S., but   UB is ranked among the top 120 national universities by U.S. News
cost 60 percent less than the equivalent programs in the U.S.            and World Report.




                                                                                                                                                03
Academic Requirements
Duration                                                                     Academic Progress
All programs are offered full-time. The academic year is divided into        The normal load for students is 12 to 15 credits per semester.
three semesters. Each semester is typically 12 to 15 weeks in length.
                                                                             Students may register for modules and make changes to their class
 Admission       Degree                  Double Degree / Double              schedule. Students who choose to drop or resign from any modules,
                 (9 semesters,           Major (12 semesters,                are on official leave of absence or have to repeat any failed modules,
                 3 years)                4 years)                            may take more than the normal program duration to complete their
                                                                             studies.
 Spring 2012     January 16, 2012 to January 16, 2012 to
                 January 15, 2015    January 15, 2016
                                                                             Students are allowed to progress through each semester till they
 Summer          May 21, 2012 to         May 21, 2012 to                     satisfactorily complete the graduation requirements.
 2012            May 20, 2015            May 20, 2016
                                                                             Attendance Requirements
 Fall 2012       August 27, 2012 to      August 27, 2012 to                  SIM requires all students (both local and international) to attend all
                 August 26, 2015         August 26, 2016                     scheduled lessons and activities unless they have valid reasons
                                                                             supported by document such as medical certificates. Under this
                                                                             policy, all full-time local students are required to attain a minimum
Mode of Delivery                                                             attendance rate as stipulated by UB or 75%, whichever is higher. For
Lectures, discussions, presentations, activities and consultations.
                                                                             all international students, the minimum attendance requirement is
                                                                             90% as mandated by the Immigration and Checkpoints Authority of
Assessment                                                                   Singapore (ICA).
Continuous assessment comprise tests, quizzes, assignments,
projects, presentations, participations and activities which are
                                                                             Double Degrees
scheduled throughout the semester.
                                                                             The double degree is the concurrent awarding of two different
                                                                             baccalaureate degree types (BA and BS). Students pursuing two
The final examination is held during the two weeks after the semester
                                                                             majors in two different degree types are expected to have the full
ends.
                                                                             range of skills, competencies, and experience as students graduating
                                                                             from each of the programs individually. Thus, students must meet all
Teaching Faculty                                                             requirements for each major. In no circumstance may the coursework
To ensure parity in standards, rigors of the program, integrity of the
                                                                             in the second degree be fewer than 30 credits. For a double degree,
UB degree, and to comply with U.S. accreditation requirements,
                                                                             a minimum of 150 credits or 30 credits beyond the full requirements
more than 50% of the modules are taught by UB faculty and the
                                                                             of the degree with the larger number of required undergraduate
remaining modules will be taught by qualified local faculty who must
                                                                             credits must be earned, whichever is greater. Because the two
be approved by UB.
                                                                             degrees must be in significantly different fields of study, no more than
                                                                             two 300- and 400- modules taken as requirements for one major in
Average teacher-student ratio = 1:95.
                                                                             one degree can also be counted as part of the required modules for
                                                                             the other major in the other degree, including required elective credits.
Minimum Number of Credit Hours
Candidates for bachelor’s degrees must complete a minimum of 120
                                                                             Double Majors
credits.
                                                                             A double major is the awarding of one degree with two majors (e.g. a
                                                                             student earns one BA degree with a double major of communication
Minimum Academic Average                                                     and psychology). Students must be accepted into each major and
To graduate from a UB undergraduate program, students must have
                                                                             fulfil all requirements of each major in addition to satisfying all university
a minimum cumulative GPA of 2.0, both overall and at UB. In the
                                                                             requirements. This may be completed within the usual 120-credit
computation of the overall average, all attempted coursework at UB
                                                                             minimum. Following conferral of the degree, the student’s transcript
will be used, including transfer credit. In computing a student’s
                                                                             will note one baccalaureate degree with two majors.
average for work completed at another accredited institution, GPAs
will be computed in accordance with UB’s grading policies (e.g. all
                                                                             Subsequent Degrees
attempted hours, including “F”s, will be used to determine the GPA).
                                                                             Some students may decide to return to their studies after they have
                                                                             received their first undergraduate degree. Once a degree is conferred,
Students cannot graduate with an incomplete “I” grade on their record.
                                                                             the modules and credits from that degree cannot be used in
                                                                             subsequent degrees, and some students may not return to add
Major Requirement                                                            a minor or concentration to the conferred degree. In order to take
To qualify for an undergraduate degree, matriculated students must
                                                                             a subsequent degree, the student who has previously earned a
be enrolled in a degree program and satisfactorily complete the
                                                                             baccalaureate degree from UB or an accredited U.S. institution must
requirements of their fields of study, as well as those of the university.
                                                                             be accepted to UB as a matriculated student and be accepted into
This include all major requirements and general education requirements.
                                                                             the new major. If you are pursuing a second bachelor’s degree, you




04
must have the full range of skills, competencies, and experience in         Students are encouraged to file their applications well before the
the major as students who complete the requirements for the regular         deadline dates. Degree forms received after the above deadlines will
degree program. Thus, students must meet all requirements for               be processed for the next conferral date.
the major. In no circumstance may the coursework in the second
degree program be fewer than 30 credits after the conferral of the          A final evaluation of general education and university degree
first degree. The two degrees must be in significantly different fields     requirements will be completed by a degree auditor in Academic
of study; therefore 300- and 400- level coursework completed for            Processing Services. Each academic department determines if
the first bachelor’s degree will not count toward completing the major      academic major requirements have been met.
requirements of the second degree.
                                                                            When a degree is conferred, it is noted on the student’s academic
Latin Honors                                                                record (transcript) and diploma. Diplomas are mailed to SIM within
Students earning baccalaureate degrees are eligible to receive Latin        six weeks after the conferral date. Grades will not be changed after
Honors based on their UB cumulative GPA on the following scale:             degree conferral except when errors in the transcript occur.

Average (based on 4.0 = A)                                                  Award of Degree
• 3.20 cum laude (Distinction)                                              Students who successfully complete all the requirements of the
• 3.50 magna cum laude (High Distinction)                                   programs will be awarded the following degrees by the University at
• 3.75 summa cum laude (Highest Distinction)                                Buffalo, The State University of New York, U.S.:
                                                                            • Bachelor of Arts (Communication / Economics / Psychology /
To qualify for Latin Honors, students must present a minimum of 60              Sociology)
credits of UB undergraduate coursework, at least 54 of which must           • Bachelor of Science (Business Administration)
be graded credits (i.e. not satisfactory or unsatisfactory [grades of ‘S’   • Bachelor of Science (Business Administration) and
or ‘U’]).                                                                       Bachelor of Arts (Psychology)
                                                                            • Bachelor of Arts (Communication and Psychology) /
Graduation                                                                      (Communication and Sociology) / (Psychology and Sociology)
Students must meet the following criteria in order to have degrees
conferred:                                                                  Settlement of Obligations
                                                                            All outstanding fees must be paid in order to receive diplomas or
Application for Degree                                                      transcript services, including information about the student’s program
Students must apply for graduation via their HUB Student Center prior       completion in any form.
to the published deadline dates listed below:
                                                                            Commencement
 Complete Studies        Conferral Date     Application Deadline            A formal commencement ceremony is held at SIM each July. All
                                                                            students who have graduated the previous September or February,
 Spring (April)          June 1             February 1                      as well as students who have applied for June degree conferral,
 Summer (August)         September 1        July 1                          are eligible to participate in the ceremony. Information regarding
                                                                            commencement activities will be available a month before the
 Fall (December)         February 1         October 1
                                                                            ceremony.




                          “I had chosen the direct path to a degree when given
                          the opportunity to save time. Moreover, it exposes me
                          to an American-based prospect which provides me with
                          another range of practical experiences.                           ”
                                                                                                   Ng Jia Ping Shimona
                                                                                                Bachelor of Arts (Sociology)


                                                                                                                                                   05
General Education Requirements
      General education focuses         Writing
                                        ESL 407          Written English I (3 credits)
        on a broad array of skills,     ESL 408          Written English II (3 credits)
      knowledge and issues that
                                        Library Skills
             are considered to be       Successfully complete the Library Skills Workbook.
       particularly important for all
                college graduates.      Mathematical Sciences (complete one module)
                                        CSE 111          Great Ideas in Computer Science (4 credits)
      The program is intended to        MTH 115          Survey of Algebra and Trigonometry (4 credits)
                                        MTH 131          Mathematical Analysis for Management (4 credits)
        help students prepare for       MGQ 301          Statistical Decisions in Management (3 credits)
      success and fulfillment in a      or
                                        PSY 207          Psychological Statistics (4 credits)
      continually changing world.       or
                General education       SOC 294          Basic Statistics for Social Sciences (3 credits)

                 complements the        World Civilizations
              departmental major.       UGC 111 World Civilizations I (3 credits)
                                        UGC 112 World Civilizations II (3 credits)
     The major provides depth of
      study in a particular area of     Natural Sciences
                                        Students must complete a two-module sequence, including at least one semester
      specialization and prepares
                                        of laboratory.
            students for particular
                                        NTR 108          Human Nutrition (3 credits)
                      careers or for    NTR 109          Nutrition in Practice (3 credits)
                  advanced study.       NTR 110          Nutrition in Practice Lab (1 credit)

                                        American Pluralism
                                        UGC 211 American Pluralism and the Search for Equality (3 credits)
                                        Note: UGC 111-112 should be completed first.

                                        Social and Behavioral Sciences*
                                        Complete one 3-credit module offered by COM, ECO, GEO, PSY or SOC.

                                        Language Requirement (Not required for Business students unless
                                        International Business Concentration is chosen)
                                        Complete a two-semester module sequence in a foreign language, or demonstrate
                                        proficiency in a language other than English equivalent to completion of a first-year,
                                        second-semester module.

                                        Humanities (complete one module)*
                                        PHI 101          Introduction to Philosophy (3 credits)
                                        PHI 107          Ethics (3 credits)
                                        PHI 115          Critical Thinking (3 credits)

                                        Arts (complete one module)*
                                        MUS 113           Music and Society (3 credits)
                                        MUS 115           Understanding Music (3 credits)
                                        MUS 116           Theory of Music for Nonmajors (3 credits)
                                        MUS 264           World Music (3 credits)

                                        Depth Requirement*
                                        An additional module from the listing of Mathematical Sciences modules.

                                        Note: Students who entered UB with 24 or more transferable credits from an institution
                                        of higher education other than UB are exempted from the World Civilizations, American
                                        Pluralism, and Arts requirements. These credits must have been earned prior to enrollment
                                        at UB.
                                        * Modules used to satisfy any other general education requirement are excluded.




06
Minors for Non-Business Majors
Each minor is designed to enhance particular majors and provide              Marketing Minor
additional knowledge for students planning to pursue MBA degrees.            The marketing minor provides a focused view of marketing for
Students can receive a bachelor’s degree if they are enrolled in a           the student with little or no background in business. While the
major program and a minor program, but cannot receive a bachelor’s           requirements and prerequisites make it a viable option for most
degree if they are enrolled in a minor program and not enrolled in major     students, it may be especially helpful for those seeking an
program.                                                                     understanding of the marketing function in businesses. Modules
                                                                             address issues such as identifying and selecting the right consumers,
General Management Minor                                                     understanding the interaction between these consumers and
The general management minor provides a broad foundation in the              businesses, and being able to translate consumer needs and wants
basic elements and principles of business. Students learn to speak           into products and services. The marketing minor may be particularly
the language of business while gaining an understanding of functional        attractive to students majoring in communication.
areas, such as accounting, human resources, information systems,
marketing, and finance. A general management minor would benefit             Prerequisite Modules
students in any major. Those who are considering pursuing an MBA             Choose one of the following:
at any time in their careers are especially encouraged to complete this      1.    MGQ 201 Introduction to Computers and Statistics (4 credits)
minor.                                                                             PSY 207 Psychological Statistics (4 credits)
                                                                             Choose one of the following:
Prerequisite Modules                                                         2.    ECO 182 Introduction to Microeconomics (4 credits)
1.    ECO 182 Introduction to Microeconomics (4 credits)                           MTH 131 Mathematical Analysis for Management (4 credits)
2.    MGQ 201 Introduction to Computers and Statistics (4 credits)                 PSY 101 Introductory Psychology (3 credits)
3.    PSY 101 Introductory Psychology (3 credits)
                                                                             Required Modules
Required Modules                                                             3.    MGG 150 Business and Society (3 credits)
4.    MGA 201 Introduction to Accounting I (3 credits)                       4.    MGM 301 Principles of Marketing (3 credits)
5.    MGB 301 Organizational Behavior and Administration                     5.    MGM 403 Marketing Research (3 credits)
                 (3 credits)                                                 6.    MGM 404 Consumer Behavior (3 credits)
6.    MGG 150 Business and Society (3 credits)
                                                                             Electives
Electives                                                                    Choose one of the following:
Choose three of the following:                                               7.     MGM 402 Selling and Sales Force Management (3 credits)
7.     MGA 202 Introduction to Accounting II (3 credits)                            MGM 406 Product and Brand Management (3 credits)
8.     MGF 301 Corporation Finance (3 credits)                                      MGM 409 Advertising and Promotion (3 credits)
9.     MGI 301 Human Resources Management and Labor
                   Relations for Managers (3 credits)
       MGM 301 Principles of Marketing (3 credits)
       MGQ 301 Statistical Decisions in Management (3 credits)
       MGS 351 Introduction to Management Information Systems
                   (4 credits)




                         Gerald Tay
                         Bachelor of Arts (Communication)

                         “SIM exposes me to an international education that
                         comprises an international curriculum and facilitators.”




                                                                                                                                               07
     “I like the program as it’s based on a continual
     assessment and not just a major exam at the end of a
     semester. It also requires students to actively participate
     in class, building confidence and public-speaking skills.                ”
                                                                    Eddie Por
                                    Bachelor of Science (Business Administration)




 8
08
Bachelor of Science (Business Administration)
The Bachelor of Science degree in Business Administration was founded in 1923. This program offered by the UB School of
Management* was ranked 24th in the US by the Gourman Report. The curriculum pays particular attention to understanding the
role of the business firm in society; the management functions of planning and control; the behavior of organizations; the tools of
modern management, including accounting, economics, and statistics; and the ways in which managers perform functions such
as production, marketing, finance, and industrial relations.

*All academic programs of the UB School of Management are accredited by the prestigious AACSB International - The Association to Advance Collegiate Schools of Business.
Accreditation by AACSB is considered to be the hallmark of management education. The AACSB International standards mandate that an undergraduate curriculum should have a
general education component that makes up at least 50 percent of the student’s program. Up to 9 credit hours of economics and up to 6 credit hours of statistics may be counted
toward AACSB’s 50 percent rule.


Job Prospect/Opportunity for Further Study After Graduation
Employment opportunities exist in the private and public sectors. Majority of our graduates work in the private sector engaging in accounting and
finance, education and training, human resource management, international business, sales and marketing, administration and other managerial
roles. Graduates have also gone on to graduate schools for further studies.

Acceptance Criteria
Successful completion of the seven management foundation modules with a minimum cumulative GPA of 2.75 (Effective Fall 2011).

Foundation Modules                                                                           Concentrations (choose one)
1.       ECO 181        Introduction to Macroeconomics (4 credits)            1
                                                                                             Financial Analysis
2.       ECO 182        Introduction to Microeconomics (4 credits)1                          30.    MGA 306 Financial Reporting and Analysis (3 credits)
3.       MGA 201        Introduction to Accounting I (3 credits)                             31.    MGF 402 Investment Management (3 credits)
4.       MGA 202        Introduction to Accounting II (3 credits)                            32.    MGF 403 International Financial Management (3 credits)
5.       MGQ 201        Introduction to Computers and Statistics (4 credits)2                33.    MGF 405 Advanced Corporate Finance (3 credits)
6.       MTH 131        Mathematical Analysis for Management (4 credits)1
7.       PSY 101        Introductory Psychology (3 credits)1                                 International Business4
                                                                                             Choose three of the following:
Required Modules                                                                             30.    GEO 330 Dynamics of International Business (3 credits)1
8.       MGB 301        Organizational Behavior and Administration (3 credits)               31.    GEO 333 Bases of World Commerce (3 credits)1
9.       MGE 302        Applied Economics (3 credits)2                                       32.    GEO 334 International Environments and Commercial
10.      MGF 301        Corporation Finance (3 credits)2                                                        Problems (3 credits)1
11.      MGG 300        Career Strategies, Planning and Management                                  MGF 403 International Financial Management (3 credits)
                        (2 credits)
12.      MGI 301        Human Resources Management and Labor                                 Marketing
                        Relations for Managers (3 credits)                                   30.   MGM 403 Marketing Research (3 credits)
13.      MGM 301        Principles of Marketing (3 credits)                                  31.   MGM 404 Consumer Behavior (3 credits)
14.      MGO 302        Production and Operations Management (3 credits)2
15.      MGO 403        Fundamentals of Strategic Management (3 credits)                     Choose one of the following:
16.      MGQ 301        Statistical Decisions in Management (3 credits)1                     32.   MGM 402 Selling and Sales Force Management (3 credits)
17.      MGS 351        Introduction to Management Information Systems                             MGM 406 Product and Brand Management (3 credits)
                        (4 credits)2                                                               MGM 409 Advertising and Promotion (3 credits)
18.      MGT 401        Public Policy, Law and Management (3 credits)
19.      MTH 115        Survey of Algebra and Trigonometry (4 credits)1                      Free Electives (from other majors)
                                                                                             18 - 21 credits (non-MG modules)
General Education
20.      ESL 407        Written English I (3 credits)
21.      ESL 408        Written English II (3 credits)                                         1. Meets general education requirements.
                                                                                               2. These are digital access modules. “Digital Access” is the phrase used by UB
22.      MUS 116        Theory of Music for Nonmajors (3 credits)                                 School of Management to designate what is known generically as an electronic
23.      NTR 108        Human Nutrition (3 credits)3                                              platform (EP) module. EP module delivery refers to a technological platform
                                                                                                  through which existing lecture-based modules are distributed to a wider
24.      NTR 109        Nutrition in Practice (3 credits)3
                                                                                                  constituency of students. The actual delivery of the class is captured on digital
25.      NTR 110        Nutrition in Practice Lab (1 credit)3                                     video as it happens, and the resulting Windows Media Player file is immediately
                                                                                                  posted to UBLearns. Students use the internet to access lectures and print
26.      PHI 115        Critical Thinking (3 credits)
                                                                                                  module materials at times convenient to their individual schedules.
27.      UGC 111        World Civilizations I (3 credits)                                      3. These are online modules. Local resource persons may conduct weekly sessions
28.      UGC 112        World Civilizations II (3 credits)                                        for selected modules.
                                                                                               4. Students must complete a two-semester module sequence in a foreign language,
29.      UGC 211        American Pluralism and the Search for Equality                            or demonstrate proficiency in a language other than English equivalent to
                        (3 credits)                                                               completion of a first-year, second-semester module.

                                                                                               Note:
                                                                                               a. 1 credit equals 12.5 contact hours of classroom study.
                                                                                               b. The modules offered are subject to change.



                                                                                                                                                                                  09
Bachelor of Arts (Communication)
Founded in 1964, the Bachelor of Arts degree in Communication is ranked among the top 25 programs by National Communication Association
for its intercultural communication, organizational communication, communication technology and health communication programs. The course
is designed to provide students with a comprehensive knowledge of the nature of human communication, its media, and its effects. Students
will be introduced to the finer points of interpersonal communication; challenged to apply critical thinking to their consumption of the mass
media; exposed to the complexity of delivering information in organizational and mediated communication situations; and, broaden their horizons
through the study of international and intercultural communication.

The Communication major at UB is a general communication degree with a liberal arts concentration. The main focus in the Communication
major is advertising, marketing, and public relations.

Why Study Communication?
Students will learn how to analyze, interpret, and research the process by which human beings relate to one another. The study of
communication embraces the most fundamental aspect of human interaction – from the subtleties of interpersonal communication, the
influences and effects of mass media, the most effective distribution of information through organizations, to the cutting edge of the new
communication technologies and information studies.

Job Prospect/Opportunity for Further Study After Graduation
Strong communication skills are prerequisites to positions in virtually any organizational and industrial institutions. Employment opportunities exist
in public relations and advertising agencies, media and technology centers, sales and marketing, the mass media, civil and social agencies and
other professions. Graduates have also gone on to graduate schools for further studies.

Acceptance Criteria
•     Successful completion of the five prerequisite modules with a minimum cumulative GPA of 2.5 (COM 101, two other COM modules listed
      under prerequisite modules, CSE 111 and SOC 294).
•     Completion of SOC 294 with a minimum grade of ‘C’.
•     Completion of the university’s writing skills requirement.
•     Completion of a minimum of 45 credits.

Note: A minimum GPA of 2.5 in Communication modules at UB is required for graduation.

Prerequisite Modules                                                         General Education
1.       COM 101     Principles of Communication (3 credits)1                22.       ESL 407          Written English I (3 credits)
2.       COM 217     Communication in Organizations (3 credits)              23.       ESL 408          Written English II (3 credits)
3.       COM 225     Interpersonal Communication (3 credits)                 24.       MUS 113          Music and Society (3 credits)
4.       COM 240     Survey of Mass Communication (3 credits)                          or
                                                                                       MUS 115          Understanding Music (3 credits)
5.       CSE 111     Great Ideas in Computer Science (4 credits)1                      or
6.       SOC 294     Basic Statistics for Social Sciences (3 credits)1                 MUS 116          Theory of Music for Nonmajors (3 credits)
                                                                                       or
Required Modules                                                                       MUS 264          World Music (3 credits)
7.       COM 125     Introduction to the Internet (3 credits)                25.       NTR 108          Human Nutrition (3 credits)2
8.       COM 300     Written Communication (3 credits)                       26.       NTR 109          Nutrition in Practice (3 credits)2
9.       COM 337     Communication Theory (3 credits)                        27.       NTR 110          Nutrition in Practice Lab (1 credit)2
10.      PSY 101     Introductory Psychology (3 credits)1                    28.       PHI 101          Introduction to Philosophy (3 credits)
                                                                                       or
11.      PSY 323     Community Psychology (3 credits)
         or                                                                            PHI 107          Ethics (3 credits)
                                                                                       or
         PSY 331     Social Psychology (3 credits)
         or                                                                            PHI 115          Critical Thinking (3 credits)
         PSY 333     Psychology of Work in Organizations (3 credits)         29.       UGC 111          World Civilizations I (3 credits)
         or                                                                  30.       UGC 112          World Civilizations II (3 credits)
         PSY 341     Cognitive Psychology (3 credits)                        31.       UGC 211          American Pluralism and the Search for Equality
         or
         PSY 342     Introduction to Cognitive Science: Concepts of                                     (3 credits)
                     the Mind (3 credits)
         or                                                                  Free Electives (from any major)
         SOC 371     Individual and Society (3 credits)                      28 credits
12.      SOC 101     Introduction to Sociology (3 credits)1
13.      SOC 293     Social Research Methods (3 credits)                       1. Meets general education requirements.
                                                                               2. These are online modules. Local resource persons may conduct weekly sessions
14-21.               8 Communication Electives (24 credits)                       for selected modules.

                                                                               Note:
                                                                               a. 1 credit equals 12.5 contact hours of classroom study.
                                                                               b. Students are subject to a foreign language requirement. Students must complete a
                                                                                   two-semester module sequence in a foreign language, or demonstrate proficiency in a language
                                                                                   other than English equivalent to completion of a first-year, second-semester module.
                                                                               c. The modules offered are subject to change.

10
Bachelor of Arts (Economics)
The Bachelor of Arts degree in Economics comprises of a comprehensive curriculum, integrating economic theory with applied topics, including
the public sector, econometrics (i.e. statistics), education, growth and development, international trade, finance, monetary economics, labor
economics, urban and regional economics, industrial organization, and regulation. Students will discuss on matters relating to consumers and
producers, market equilibrium, investment and savings, employment, money and banking, and government taxation and spending.

Why Study Economics?
Economics is the study of scarcity and its implications for the use of resources, production of goods and services, growth of production and
welfare over time, and a great variety of other issues of vital concern to society. The study of economics equips students with the knowledge to
determine the most effective use of resources to meet private and social goals. An Economics student also learns how to apply the knowledge
of achieving the most satisfactory allocation of their personal resources, which is a crucial life-skill.

Job Prospect/Opportunity for Further Study After Graduation
The demand for economists has increased steadily over the past decades, with the transition over the past forty years of economics into an
applied science. The well-trained economics graduate today offers employers analytic insights and the knowledge in application of economic
analysis in their scope of work. Employment opportunities exist in financial services, including: brokerage firms, investment banks, retail banks,
and insurance companies. Starting salaries are high compared to those for graduates in most other subjects. Graduates have also gone on to
graduate schools for further studies.

Acceptance Criteria
•     Successful completion of two or more Economics modules with a minimum cumulative GPA of 2.0.
•     Completion of a minimum of 30 credits.


Prerequisite Modules                                                          17.      NTR 108          Human Nutrition (3 credits)2
1.       ECO 181    Introduction to Macroeconomics (4 credits)    1           18.      NTR 109          Nutrition in Practice (3 credits)2
2.       ECO 182    Introduction to Microeconomics (4 credits)1               19.      NTR 110          Nutrition in Practice Lab (1 credit)2
3.       MTH 121    Survey of Calculus and Its Applications I (4 credits)     20.      PHI 101          Introduction to Philosophy (3 credits)
                                                                                       or
                                                                                       PHI 107          Ethics (3 credits)
Required Modules                                                                       or
4.       ECO 405    Microeconomic Theory (3 credits)                                   PHI 115          Critical Thinking (3 credits)
5.       ECO 407    Macroeconomic Theory (3 credits)                          21.      UGC 111          World Civilizations I (3 credits)
6.       ECO 480    Econometrics I (4 credits)                                22.      UGC 112          World Civilizations II (3 credits)
7.       MTH 122    Survey of Calculus and Its Applications II (4 credits)1   23.      UGC 211          American Pluralism and the Search for Equality
8-11.               4 300/400-level Economics Electives (12 credits)                                    (3 credits)
12.                 Economics Electives at any level (3 credits)
                                                                              Free Electives (from any major)
General Education                                                             47 credits
13.      ESL 407    Written English I (3 credits)
14.      ESL 408    Written English II (3 credits)
                                                                               1. Meets general education requirements.
15.      MTH 115    Survey of Algebra and Trigonometry (4 credits)
                                                                               2. These are online modules. Local resource persons may conduct weekly sessions
16.      MUS 113    Music and Society (3 credits)                                 for selected modules.
         or
                                                                               Note:
         MUS 115    Understanding Music (3 credits)                            a. 1 credit equals 12.5 contact hours of classroom study.
         or                                                                    b. Students are subject to a foreign language requirement. Students must complete a
         MUS 116    Theory of Music for Nonmajors (3 credits)                      two-semester module sequence in a foreign language, or demonstrate proficiency in a language
                                                                                   other than English equivalent to completion of a first-year, second-semester module.
         or                                                                    c. The modules offered are subject to change.
         MUS 264    World Music (3 credits)




                                                                                                                                                                              11
Bachelor of Arts (Psychology)
The Department of Psychology in UB is a member of the American Psychological Society and is ranked among top 30 in the US for its very
strong clinical psychological program. The undergraduate program was founded in 1920’s and is one of the largest undergraduate majors in UB.

Psychology is the science of behavior and the mind. The study of psychology provides an understanding of basic processes of sensation,
perception, learning, cognition, development, and personality along with principles of social psychology, clinical psychology, and behavioral
neuroscience. Knowledge of psychological principles and of scientific methods for evaluating theories and research in the social and behavioral
sciences is essential in our rapidly changing society.

The requirements for the psychology major are designed to provide students with foundational skills in statistics (PSY 207) and scientific
methods (PSY 250) that are essential for subsequent coursework in psychology. The additional requirements for the psychology major are
intended to introduce students to the great breadth of psychology as a scientific discipline; therefore, students are required to complete
modules in four complementary areas of psychology.

Why Study Psychology?
Studying the mind and behavior of human beings is invaluable in promoting effective interactions and relationships with people. This knowledge
is also especially useful in attending to human needs and problems, such as in crisis intervention.

Job Prospect/Opportunity for Further Study After Graduation
The undergraduate degree in psychology does not make students a psychologist or professional counselor - it does, however, provide students
with an excellent liberal arts background and is valuable for almost any type of work focused on people.

Students who major in psychology are well prepared for graduate study in psychology and related mental health fields, medicine, education, law,
or business, and for any career that requires a good understanding of individual behavior and interpersonal relations.

Acceptance Criteria
Successful completion of the four prerequisite modules with a minimum cumulative GPA of 2.5.

Prerequisite Modules                                                      General Education
1.     MTH 115     Survey of Algebra and Trigonometry (4 credits)1        12.       ESL 407          Written English I (3 credits)
2.     PSY 101     Introductory Psychology (3 credits)1                   13.       ESL 408          Written English II (3 credits)
3.     PSY 207     Psychological Statistics (4 credits)1                  14.       MUS 113          Music and Society (3 credits)
4.     PSY 250     Scientific Inquiry in Psychology (3 credits)                     or
                                                                                    MUS 115          Understanding Music (3 credits)
                                                                                    or
Required Modules                                                                    MUS 116          Theory of Music for Nonmajors (3 credits)
5.     PSY 321     Psychology of Personality (3 credits)                            or
       or                                                                           MUS 264          World Music (3 credits)
       PSY 322     Abnormal Psychology (3 credits)                        15.       NTR 108          Human Nutrition (3 credits)2
       or
       PSY 323     Community Psychology (3 credits)                       16.       NTR 109          Nutrition in Practice (3 credits)2
       or                                                                 17.       NTR 110          Nutrition in Practice Lab (1 credit)2
       PSY 324     Clinical Psychology (3 credits)                        18.       PHI 101          Introduction to Philosophy (3 credits)
       or                                                                           or
       PSY 325     Health Psychology (3 credits)                                    PHI 107          Ethics (3 credits)
6.     PSY 331     Social Psychology (3 credits)                                    or
       or                                                                           PHI 115          Critical Thinking (3 credits)
       PSY 332     Social Conflict and Its Resolution (3 credits)         19.       UGC 111          World Civilizations I (3 credits)
       or
                                                                          20.       UGC 112          World Civilizations II (3 credits)
       PSY 333     Psychology of Work in Organizations (3 credits)
       or                                                                 21.       UGC 211          American Pluralism and the Search for Equality
       PSY 336     Developmental Psychology (3 credits)                                              (3 credits)
7.     PSY 341     Cognitive Psychology (3 credits)
       or                                                                 Free Electives (from any major)
       PSY 342     Introduction to Cognitive Science:                     57 credits
                   Concepts of the Mind
      or
                                                                            1. Meets general education requirements.
      PSY 343 Sensory Processes and Perception
                                                                            2. These are online modules. Local resource persons may conduct weekly sessions
8.    PSY 351 Biopsychology                                                    for selected modules.
9-11. 3 400-level Psychology modules (9 credits)                            Note:
                                                                            a. 1 credit equals 12.5 contact hours of classroom study.
                                                                            b. Students are subject to a foreign language requirement. Students must complete a
                                                                                two-semester module sequence in a foreign language, or demonstrate proficiency in a language
                                                                                other than English equivalent to completion of a first-year, second-semester module.
                                                                            c. The modules offered are subject to change.




12
Bachelor of Arts (Sociology)
The Department of Sociology in UB is a member of the American Sociological Society. The undergraduate Sociology program was founded in
1920’s and more than 3,000 undergraduate students have graduated with the major since 1975.

Sociology examines the causes, characteristics, changes, and consequences of human behavior in groups, and provides an understanding of the
structure and dynamics of social systems and issues. It emphasizes the study of individuals, social groups, and social systems as they relate to
each other and to important societal issues, such as community, education, family, gender, social class, culture, law, health, environment, and war.
Students are introduced to the history of social thought and to the applied and theoretical methods used to study these diverse topics. Training in
sociology prepares students for a wide variety of professional careers and for active, enlightened participation in local, national, and world affairs.

Why Study Sociology?
Sociology is a study of all people, for all people. In summary, sociology is the broadest of the social sciences and, unlike other disciplines, can give
us an understanding of the social world. The knowledge and tools make the sociology student valuable in a number of settings, from business
to social service to government to education. As you embark on this study, keep in mind that sociology helps us have a deeper understanding of
ourselves and our place in the world as well.

Job Prospect/Opportunity for Further Study After Graduation
A bachelor’s degree in sociology provides an excellent liberal arts foundation and can open a variety of doors in business and the human
services. Sociology majors who enter the business world work in sales, marketing, customer relations, or human resources. Those who enter
human services work with youths at risk, the elderly, or people experiencing problems related to poverty, substance abuse, or the justice
system. Graduates have also gone on to graduate schools for further studies.

Acceptance Criteria
•     Minimum GPA of 2.0 overall..
•     Minimum GPA of 2.0 in SOC 101 and in two other sociology modules.

Note: A minimum grade of ‘C’ is required in SOC 293, SOC 294 and SOC 349 for graduation.


Prerequisite Modules                                                          19.       NTR 110          Nutrition in Practice Lab (1 credit)2
1.       SOC 101     Introduction to Sociology (3 credits)1                   20.       PHI 101          Introduction to Philosophy (3 credits)
                                                                                        or
                                                                                        PHI 107          Ethics (3 credits)
Required Modules                                                                        or
2.    SOC 293        Social Research Methods (3 credits)                                PHI 115          Critical Thinking (3 credits)
3.    SOC 294        Basic Statistics for Social Sciences (3 credits)1        21.       UGC 111          World Civilizations I (3 credits)
4.    SOC 349        Classical Sociological Theory (3 credits)                22.       UGC 112          World Civilizations II (3 credits)
5-12.                8 Sociology Electives at any Level (24 credits)          23.       UGC 211          American Pluralism and the Search for Equality
                                                                                                         (3 credits)
General Education
13.      ESL 407     Written English I (3 credits)                            Free Electives (from any major)
14.      ESL 408     Written English II (3 credits)                           52 credits
15.      MTH 115     Survey of Algebra and Trigonometry (4 credits)
16.      MUS 113     Music and Society (3 credits)                              1. Meets general education requirements.
         or                                                                     2. These are online modules. Local resource persons may conduct weekly sessions
                                                                                   for selected modules.
         MUS 115     Understanding Music (3 credits)
         or                                                                     Note:
         MUS 116     Theory of Music for Nonmajors (3 credits)                  a. 1 credit equals 12.5 contact hours of classroom study.
                                                                                b. Students are subject to a foreign language requirement. Students must complete a
         or                                                                         two-semester module sequence in a foreign language, or demonstrate proficiency in a language
         MUS 264     World Music (3 credits)                                        other than English equivalent to completion of a first-year, second-semester module.
                                                                                c. The modules offered are subject to change.
17.      NTR 108     Human Nutrition (3 credits)2
18.      NTR 109     Nutrition in Practice (3 credits)2




                                                                                                                                                                               13
Double Degree
- Bachelor of Science (Business Administration)
  and Bachelor of Arts (Psychology)
                                               In the double degree program, students can graduate with two degrees and within the
                                               minimum of 150 credits. Students who complete two majors in two different degree types will
                                               be awarded two different degrees.

                                               Candidates who have outstanding academic results may apply for direct entry into the double
                                               degree program at the point of application. Shortlisted candidates may be required to attend
                                               an interview.

                                               Alternatively, if students are enrolled in a single degree program and have done well at the end
                                               of one year of study i.e. meet the minimum cumulative GPA of 2.75 in the prerequisite modules
                                               for Business Administration and 2.5 in the prerequisite modules for Psychology and the
                                               minimum overall GPA of 2.0 to be considered in academic good standing, students will also
                                               be eligible to apply for the double degree program.

                                               Students who fail to meet the minimum cumulative GPA of 2.5 in the prerequisite modules
                                               of the two majors or the minimum overall GPA of 2.0 to be considered in academic good
                                               standing will be required to withdraw from one of the majors.

                                               Job Prospect/Opportunity for Further Study After Graduation
                                               Employment opportunities exist in the private and public sectors. Majority of our graduates
                                               work in the private sector engaging in accounting and finance, education and training, human
                                               resource management, international business, sales and marketing, administration and other
                                               managerial roles. The undergraduate degree in psychology provides students with an excellent
                                               liberal arts background and is valuable for almost any type of work focused on people.
                                               Students who major in psychology are well prepared for graduate study in psychology and
                                               related mental health fields, medicine, education, law, or business, and for any career that
                                               requires a good understanding of individual behavior and interpersonal relations.

                                               Acceptance Criteria
                                               •   Successful completion of the seven management foundation modules for Business with a
                                                   minimum cumulative GPA of 2.75.
                                               •   Successful completion of the four prerequisite modules for Psychology with a minimum
                                                   cumulative GPA of 2.5.




     Jeremy Chian
     Bachelor of Arts (Psychology)

     “SIM gives me the chance to be part of their ongoing
     activities and projects. Being a student blogger
     enables me to meet new and awesome people.”




14
Foundation Modules for Business                                           31.      MUS 113           Music and Society (3 credits)
1.    ECO 181    Introduction to Macroeconomics (4 credits)    1                   or
                                                                                   MUS 115           Understanding Music (3 credits)
2.    ECO 182    Introduction to Microeconomics (4 credits)1                       or
3.    MGA 201    Introduction to Accounting I (3 credits)                          MUS 116           Theory of Music for Nonmajors (3 credits)
4.    MGA 202    Introduction to Accounting II (3 credits)                         or
5.    MGQ 201    Introduction to Computers and Statistics (4 credits)2             MUS 264           World Music (3 credits)
6.    MTH 131    Mathematical Analysis for Management (4 credits)1        32.      NTR 108           Human Nutrition (3 credits)3
7.    PSY 101    Introductory Psychology (3 credits)1                     33.      NTR 109           Nutrition in Practice (3 credits)3
                                                                          34.      NTR 110           Nutrition in Practice Lab (1 credit)3
Required Modules for Business                                             35.      PHI 101           Introduction to Philosophy (3 credits)
                                                                                   or
8.    MGB 301    Organizational Behavior and Administration (3 credits)            PHI 107           Ethics (3 credits)
9.    MGE 302    Applied Economics (3 credits)2                                    or
10.   MGF 301    Corporation Finance (3 credits)2                                  PHI 115           Critical Thinking (3 credits)
11.   MGG 300    Career Strategies, Planning, and Management              36.      UGC 111           World Civilizations I (3 credits)
                 (2 credits)                                              37.      UGC 112           World Civilizations II (3 credits)
12.   MGI 301    Human Resources Management and Labor                     38.      UGC 211           American Pluralism and the Search for Equality
                 Relations for Managers (3 credits)                                                  (3 credits)
13.   MGM 301    Principles of Marketing (3 credits)
14.   MGO 302    Production and Operations Management (3 credits)2        Concentrations (choose one)
15.   MGO 403    Fundamentals of Strategic Management (3 credits)         Financial Analysis
16.   MGQ 301    Statistical Decisions in Management (3 credits)1         39.    MGA 306 Financial Reporting and Analysis (3 credits)
17.   MGS 351    Introduction to Management Information Systems           40.    MGF 402 Investment Management (3 credits)
                 (4 credits)2                                             41.    MGF 403 International Financial Management (3 credits)
18.   MGT 401    Public Policy, Law and Management (3 credits)            42.    MGF 405 Advanced Corporate Finance (3 credits)
19.   MTH 115    Survey of Algebra and Trigonometry (4 credits)1
                                                                          International Business4
Prerequisite Modules for Psychology                                       Choose three of the following:
      MTH 115    Survey of Algebra and Trigonometry (4 credits)1          39.    GEO 330 Dynamics of International Business (3 credits)1
      PSY 101    Introductory Psychology (3 credits)1                     40.    GEO 333 Bases of World Commerce (3 credits)1
20.   PSY 207    Psychological Statistics (4 credits)1                    41.    GEO 334 International Environments and Commercial
21.   PSY 250    Scientific Inquiry in Psychology (3 credits)                                Problems (3 credits)1
                                                                                 MGF 403 International Financial Management (3 credits)
Required Modules for Psychology
22.   PSY 321    Psychology of Personality (3 credits)                    Marketing
      or                                                                  39.   MGM 403 Marketing Research (3 credits)
      PSY 322    Abnormal Psychology (3 credits)
      or                                                                  40.   MGM 404 Consumer Behavior (3 credits)
      PSY 323    Community Psychology (3 credits)
      or                                                                  Choose one of the following:
      PSY 324    Clinical Psychology (3 credits)                          41.   MGM 402 Selling and Sales Force Management (3 credits)
      or
      PSY 325    Health Psychology (3 credits)                                  MGM 406 Product and Brand Management (3 credits)
23.   PSY 331    Social Psychology (3 credits)                                  MGM 409 Advertising and Promotion (3 credits)
      or
      PSY 332    Social Conflict and Its Resolution (3 credits)           Free Electives (from other majors)
      or                                                                  20 - 23 credits (non-MG modules)
      PSY 333    Psychology of Work in Organizations (3 credits)
      or
      PSY 336    Developmental Psychology (3 credits)                      1.  Meets general education requirements.
24.   PSY 341    Cognitive Psychology (3 credits)                          2.  These are digital access modules. “Digital Access” is the phrase used by UB
      or                                                                       School of Management to designate what is known generically as an electronic
                                                                               platform (EP) module. EP module delivery refers to a technological platform
      PSY 342    Introduction to Cognitive Science:                            through which existing lecture-based modules are distributed to a wider
                 Concepts of the Mind                                          constituency of students. The actual delivery of the class is captured on digital
       or                                                                      video as it happens, and the resulting Windows Media Player file is immediately
       PSY 343 Sensory Processes and Perception                                posted to UBLearns. Students use the internet to access lectures and print
                                                                               module materials at times convenient to their individual schedules.
25     PSY 351 Biopsychology                                               3. These are online modules. Local resource persons may conduct weekly sessions
26-28. 3 400-level Psychology modules (9 credits)                             for selected modules.
                                                                           4. Students must complete a two-semester module sequence in a foreign language,
                                                                              or demonstrate proficiency in a language other than English equivalent to
General Education                                                             completion of a first-year, second-semester module.
29.   ESL 407    Written English I (3 credits)                             Note:
30.   ESL 408    Written English II (3 credits)                            a. 1 credit equals 12.5 contact hours of classroom study.
                                                                           b. Students are subject to a foreign language requirement. Students must complete a
                                                                               two-semester module sequence in a foreign language, or demonstrate proficiency in a language
                                                                               other than English equivalent to completion of a first-year, second-semester module.
                                                                           c. The modules offered are subject to change.



                                                                                                                                                                          15
Double Major - Bachelor of Arts

     Ong Chong Hui
     Bachelor of Arts (Communication)
     Class of 2009

     “I chose SIM because it offers a course in
     communication and is most well known
     and trustworthy.”




                                                  Under the double major program, students can graduate with two majors and within the minimum
                                                  of 120 credits. Students who complete two majors within one degree type will be awarded one
                                                  degree with two majors, not two degrees, regardless of how many credits are earned.

                                                  Candidates who have outstanding academic results may apply for direct entry into the double major
                                                  program at the point of application. Shortlisted candidates may be required to attend an interview.

                                                  Alternatively, if students are enrolled in a single degree program and have done well at the end
                                                  of one year of study i.e. meet the minimum cumulative GPA of 2.5 in the prerequisite modules
                                                  of the first major and the minimum overall GPA of 2.0 to be considered in academic good
                                                  standing, students will also be eligible to enrol for the double major program.

                                                  Students who fail to meet the minimum cumulative GPA of 2.5 in the prerequisite modules
                                                  of the two majors or the minimum overall GPA of 2.0 to be considered in academic good
                                                  standing will be required to withdraw from one of the majors.



                                                  Communication and Psychology
                                                  Job Prospect/Opportunity for Further Study After Graduation
                                                  Strong communication skills are prerequisites to positions in virtually any organizational and
                                                  industrial institutions. Employment opportunities exist in public relations and advertising
                                                  agencies, media and technology centers, sales and marketing, the mass media, civil and
                                                  social agencies and other professions. The undergraduate degree in psychology provides
                                                  students with an excellent liberal arts background and is valuable for almost any type of work
                                                  focused on people. Students who major in psychology are well prepared for graduate study in
                                                  psychology and related mental health fields, medicine, education, law, or business, and for any
                                                  career that requires a good understanding of individual behavior and interpersonal relations.

                                                  Acceptance Criteria
                                                  •   Successful completion of the five prerequisite modules for Communication with a minimum
                                                      cumulative GPA of 2.5 (COM 101, two other COM modules listed under prerequisite
                                                      modules, CSE 111 and PSY 207).
                                                  •   Successful completion of the four prerequisite modules for Psychology with a minimum
                                                      cumulative GPA of 2.5.
                                                  •   Completion of PSY 207 with a minimum grade of ‘C’ for Communication.
                                                  •   Completion of the university’s writing skills requirement for Communication.
                                                  •   Completion of a minimum of 45 credits for Communication.

                                                  Note: A minimum GPA of 2.5 in Communication modules at UB is required for graduation.



16
Prerequisite Modules for Communication                                   23.      PSY 331           Social Psychology (3 credits)
1.       COM 101   Principles of Communication (3 credits)  1                     or
                                                                                  PSY 332           Social Conflict and Its Resolution (3 credits)
2.       COM 217   Communication in Organizations (3 credits)                     or
3.       COM 225   Interpersonal Communication (3 credits)                        PSY 333           Psychology of Work in Organizations (3 credits)
4.       COM 240   Survey of Mass Communication (3 credits)                       or
5.       CSE 111   Great Ideas in Computer Science (4 credits)1                   PSY 336           Developmental Psychology (3 credits)
6.       PSY 207   Psychological Statistics (4 credits)1                 24.      PSY 341           Cognitive Psychology (3 credits)
                                                                                  or
                                                                                  PSY 342           Introduction to Cognitive Science:
Required Modules for Communication                                                                  Concepts of the Mind
7.       COM 125   Introduction to the Internet (3 credits)                     or
8.       COM 300   Written Communication (3 credits)                            PSY 343 Sensory Processes and Perception
9.       COM 337   Communication Theory (3 credits)                      25     PSY 351 Biopsychology
10.      PSY 101   Introductory Psychology (3 credits)1                  26-28. 3 400-level Psychology modules (9 credits)
11.      PSY 250   Scientific Inquiry in Psychology (3 credits)
         PSY 323   Community Psychology (3 credits)                      General Education
         or                                                              29.      ESL 407           Written English I (3 credits)
         PSY 331   Social Psychology (3 credits)                         30.      ESL 408           Written English II (3 credits)
         or                                                              31.      MUS 113           Music and Society (3 credits)
         PSY 333   Psychology of Work in Organizations (3 credits)                or
         or                                                                       MUS 115           Understanding Music (3 credits)
         PSY 341   Cognitive Psychology (3 credits)                               or
         or                                                                       MUS 116           Theory of Music for Nonmajors (3 credits)
         PSY 342   Introduction to Cognitive Science: Concepts                    or
                   of the Mind (3 credits)                                        MUS 264           World Music (3 credits)
         or                                                              32.      NTR 108           Human Nutrition (3 credits)2
         SOC 371   Individual and Society (3 credits)                    33.      NTR 109           Nutrition in Practice (3 credits)2
12.      SOC 101   Introduction to Sociology (3 credits)1                34.      NTR 110           Nutrition in Practice Lab (1 credit)2
13-20.             8 Communication Electives (24 credits)                35.      PHI 101           Introduction to Philosophy (3 credits)
                                                                                  or
Prerequisite Modules for Psychology                                               PHI 107           Ethics (3 credits)
                                                                                  or
21.      MTH 115   Survey of Algebra and Trigonometry (4 credits)    1
                                                                                  PHI 115           Critical Thinking (3 credits)
         PSY 101   Introductory Psychology (3 credits)1
                                                                         36.      UGC 111           World Civilizations I (3 credits)
         PSY 207   Psychological Statistics (4 credits)1
                                                                         37.      UGC 112           World Civilizations II (3 credits)
         PSY 250   Scientific Inquiry in Psychology (3 credits)
                                                                         38.      UGC 211           American Pluralism and the Search for Equality
                                                                                                    (3 credits)
Required Modules for Psychology
22.      PSY 321   Psychology of Personality (3 credits)                 Free Electives (from any major)
         or
                                                                         5 credits
         PSY 322   Abnormal Psychology (3 credits)
         or
                                                                          1. Meets general education requirements.
         PSY 323   Community Psychology (3 credits)
                                                                          2. These are online modules. Local resource persons may conduct weekly sessions
         or
                                                                             for selected modules.
         PSY 324   Clinical Psychology (3 credits)
         or                                                               Note:
                                                                          a. 1 credit equals 12.5 contact hours of classroom study.
         PSY 325   Health Psychology (3 credits)                          b. Students are subject to a foreign language requirement. Students must complete a
                                                                              two-semester module sequence in a foreign language, or demonstrate proficiency in a language
                                                                              other than English equivalent to completion of a first-year, second-semester module.
                                                                          c. The modules offered are subject to change.




                                                                                     Xi Jia
                                                                                     Bachelor of Arts (Communication)
                                                                                     Class of 2010

                                                                                     “I chose SIM because of UB, the American program as
                                                                                     it provided a holistic education. Other than the major
                                                                                     modules, I got to learn about music, American history
                                                                                     and philosophy.”




                                                                                                                                                                         17
Communication and Sociology
Job Prospect/Opportunity for Further Study After Graduation
Strong communication skills are prerequisites to positions in virtually any organizational and industrial institutions. Employment opportunities exist
in public relations and advertising agencies, media and technology centers, sales and marketing, the mass media, civil and social agencies and
other professions. A bachelor’s degree in sociology provides an excellent liberal arts foundation and can open a variety of doors in business and
the human services. Sociology majors who enter the business world work in sales, marketing, customer relations, or human resources. Those
who enter human services work with youths at risk, the elderly, or people experiencing problems related to poverty, substance abuse, or the
justice system.

Acceptance Criteria
•     Successful completion of the five prerequisite modules for Communication with a minimum cumulative GPA of 2.5 (COM 101, two other
      COM modules listed under prerequisite modules, CSE 111 and SOC 294).
•     Minimum GPA of 2.0 overall.
•     Minimum GPA of 2.0 in SOC101 and in two other Sociology modules.
•     Completion of the university’s writing skills requirement for Communication.
•     Completion of a minimum of 45 credits for Communication.

Note: A minimum GPA of 2.5 in Communication modules at UB is required for graduation.
      A minimum grade of ‘C’ is required in SOC 293, SOC 294 and SOC 349 for graduation.


Prerequisite Modules for Communication                                       General Education
1.       COM 101     Principles of Communication (3 credits)1                31.        ESL 407         Written English I (3 credits)
2.       COM 217     Communication in Organizations (3 credits)              32.        ESL 408         Written English II (3 credits)
3.       COM 225     Interpersonal Communication (3 credits)                 33.        MUS 113         Music and Society (3 credits)
4.       COM 240     Survey of Mass Communication (3 credits)                           or
                                                                                        MUS 115         Understanding Music (3 credits)
5.       CSE 111     Great Ideas in Computer Science (4 credits)1                       or
6.       SOC 294     Basic Statistics for Social Sciences (3 credits)1                  MUS 116         Theory of Music for Nonmajors (3 credits)
                                                                                        or
Required Modules for Communication                                                      MUS 264         World Music (3 credits)
7.       COM 125     Introduction to the Internet (3 credits)                34.        NTR 108         Human Nutrition (3 credits)2
8.       COM 300     Written Communication (3 credits)                       35.        NTR 109         Nutrition in Practice (3 credits)2
9.       COM 337     Communication Theory (3 credits)                        36.        NTR 110         Nutrition in Practice Lab (1 credit)2
10.      PSY 101     Introductory Psychology (3 credits)1                    37.        PHI 101         Introduction to Philosophy (3 credits)
                                                                                        or
11.      PSY 323     Community Psychology (3 credits)                                   PHI 107         Ethics (3 credits)
         or                                                                             or
         PSY 331     Social Psychology (3 credits)                                      PHI 115         Critical Thinking (3 credits)
         or
                                                                             38.        UGC 111         World Civilizations I (3 credits)
         PSY 333     Psychology of Work in Organizations (3 credits)
         or                                                                  39.        UGC 112         World Civilizations II (3 credits)
         PSY 341     Cognitive Psychology (3 credits)                        40.        UGC 211         American Pluralism and the Search for Equality
         or                                                                                             (3 credits)
         PSY 342     Introduction to Cognitive Science: Concepts of the
                     Mind (3 credits)                                        Free Electives (from any major)
         or                                                                  1 credit
         SOC 371     Individual and Society (3 credits)
12.      SOC 101     Introduction to Sociology (3 credits)1
13.      SOC 293     Social Research Methods (3 credits)
14-21.               8 Communication Electives (24 credits)

Prerequisite Modules for Sociology
         SOC 101     Introduction to Sociology (3 credits)1                    1. Meets general education requirements.
                                                                               2. These are online modules. Local resource persons may conduct weekly sessions
                                                                                  for selected modules.
Required Modules for Sociology
                                                                               Note:
         SOC 293     Social Research Methods (3 credits)                       a. 1 credit equals 12.5 contact hours of classroom study.
                                                                               b. Students are subject to a foreign language requirement. Students must complete a
         SOC 294     Basic Statistics for Social Sciences (3 credits)1             two-semester module sequence in a foreign language, or demonstrate proficiency in a language
                                                                                   other than English equivalent to completion of a first-year, second-semester module.
22.      SOC 349     Classical Sociological Theory (3 credits)                 c. The modules offered are subject to change.
23-30.               8 Sociology Electives at any level (24 credits)




18
Psychology and Sociology
Job Prospect/Opportunity for Further Study After Graduation
The undergraduate degree in psychology does not make students a psychologist or professional counselor – it does, however, provide students
with an excellent liberal arts background and is valuable for almost any type of work focused on people. Students who major in psychology are
well prepared for graduate study in psychology and related mental health fields, medicine, education, law or business, and for any career that
requires a good understanding of individual behavior and interpersonal relations.

A bachelor’s degree in sociology provides an excellent liberal arts foundation and can open a variety of doors in business and the human services.
Sociology majors who enter the business world work in sales, marketing, customer relations, or human resources. Those who enter human
services work with youths at risk, the elderly, or people experiencing problems related to poverty, substance abuse, or the justice system.

Acceptance Criteria
•     Successful completion of the four prerequisite modules for Psychology with a minimum cumulative GPA of 2.5.
•     Minimum GPA of 2.0 overall.
•     Minimum GPA of 2.0 in SOC101 and in two other Sociology modules.

Note: A minimum grade of ‘C’ is required in SOC 293, SOC 294 and SOC 349 for graduation.


Prerequisite Modules for Psychology                                        General Education
1.       MTH 115     Survey of Algebra and Trigonometry (4 credits)1       24.       ESL 407          Written English I (3 credits)
2.       PSY 101     Introductory Psychology (3 credits)1                  25.       ESL 408          Written English II (3 credits)
3.       PSY 207     Psychological Statistics (4 credits)1                 26.       MUS 113          Music and Society (3 credits)
4.       PSY 250     Scientific Inquiry in Psychology (3 credits)                    or
                                                                                     MUS 115          Understanding Music (3 credits)
                                                                                     or
Required Modules for Psychology                                                      MUS 116          Theory of Music for Nonmajors (3 credits)
5.       PSY 321     Psychology of Personality (3 credits)                           or
         or                                                                          MUS 264          World Music (3 credits)
         PSY 322     Abnormal Psychology (3 credits)                       27.       NTR 108          Human Nutrition (3 credits)2
         or
         PSY 323     Community Psychology (3 credits)                      28.       NTR 109          Nutrition in Practice (3 credits)2
         or                                                                29.       NTR 110          Nutrition in Practice Lab (1 credit)2
         PSY 324     Clinical Psychology (3 credits)                       30.       PHI 101          Introduction to Philosophy (3 credits)
         or                                                                          or
         PSY 325     Health Psychology (3 credits)                                   PHI 107          Ethics (3 credits)
6.       PSY 331     Social Psychology (3 credits)                                   or
         or                                                                          PHI 115          Critical Thinking (3 credits)
         PSY 332     Social Conflict and Its Resolution (3 credits)        31.       UGC 111          World Civilizations I (3 credits)
         or
                                                                           32.       UGC 112          World Civilizations II (3 credits)
         PSY 333     Psychology of Work in Organizations (3 credits)
         or                                                                33.       UGC 211          American Pluralism and the Search for Equality
         PSY 336     Developmental Psychology (3 credits)                                             (3 credits)
7.       PSY 341     Cognitive Psychology (3 credits)
         or                                                                Free Electives (from any major)
         PSY 342     Introduction to Cognitive Science:                    21 credits
                     Concepts of the Mind
      or
      PSY 343 Sensory Processes and Perception
8     PSY 351 Biopsychology
9-11. 3 400-level Psychology modules (9 credits)

Prerequisite Modules for Sociology
12.      SOC 101     Introduction to Sociology (3 credits)1                  1. Meets general education requirements.
                                                                             2. These are online modules. Local resource persons may conduct weekly sessions
                                                                                for selected modules.
Required Modules for Sociology
                                                                             Note:
13.    SOC 293       Social Research Methods (3 credits)                     a. 1 credit equals 12.5 contact hours of classroom study.
                                                                             b. Students are subject to a foreign language requirement. Students must complete a
14.    SOC 294       Basic Statistics for Social Sciences (3 credits)1           two-semester module sequence in a foreign language, or demonstrate proficiency in a language
                                                                                 other than English equivalent to completion of a first-year, second-semester module.
15.    SOC 349       Classical Sociological Theory (3 credits)               c. The modules offered are subject to change.
16-23.               8 Sociology Electives at any level (24 credits)




                                                                                                                                                                            19
Module Descriptions
COM 101 Principles of Communication (3 credits)                             ECO 407 Macroeconomic Theory (3 credits)
Introduces the study of communication in interpersonal, small-              Prerequisites: MTH 121 – 122
group, organizational, mass, and intercultural contexts; covers basic       Uses economic theory to explain the causes of inflation, business
communication models, theory, and research methods used in                  fluctuations, unemployment, and economic growth.
communication.
                                                                            ECO 480 Econometrics I (4 credits)
                                                                            Prerequisites: MTH 121 – 122
COM 125 Introduction to the Internet (3 credits)
Prerequisite: COM 101                                                       Covers measures of central tendency and spread in economic data,
Provides a comprehensive, non-technical, hands-on overview of               probability, binomial and normal distributions, estimation, confidence
computer mediated communication on the information superhighway,            intervals, testing of hypotheses, and analysis of variance. Also
focusing on the Internet. Teaches the origins, growth and evolution of      introduces and applies simple two-variable regression to real-world
the Internet, and provides a thorough introduction to the constituent       data using computer software.
services of the Internet.
                                                                            ESL 407 Written English I (3 credits)
COM 217 Communication in Organizations (3 credits)                          Introduction to academic writing. Covers various methods of
Provides a practical introduction to principles of organizational           organizing paragraphs and essays, effective use of grammatical
communication, including basic theories, methods, and applications          structures, editing and revising, and strategies for efficient reading.
of organizational communication.
                                                                            ESL 408 Written English II (3 credits)
                                                                            Prerequisite: ESL 407
COM 225 Interpersonal Communication (3 credits)
                                                                            Continues the development of academic writing. Covers rhetorical
Conducts an in-depth analysis of psychological and sociological
                                                                            patterns in formal writing, critical reading, paraphrasing, citation, and
processes involved in interpersonal communication.
                                                                            the completion of a library research paper.

COM 240 Survey of Mass Communication (3 credits)
                                                                            GEO 330 Dynamics of International Business (3 credits)
Considers formal organization, functions, and development of mass
                                                                            Examines the rapidly changing dynamics of the international business
media; communication as a social process; audience characteristics;
                                                                            environment and its impact on corporate strategies and patterns of
structured networks; and communication in bureaucracies.
                                                                            international trade, investment and development.

COM 300 Written Communication (3 credits)
                                                                            GEO 333 Bases of World Commerce (3 credits)
Covers the theory and practice of written communication; and
                                                                            Involves a theoretical and empirical study of the spatial aspects
emphasizes basic writing skills, the relationship between clear writing
                                                                            of commodity flows among countries and regions; also examines
and clear thinking, and the process of effective writing.
                                                                            conditions leading to trade, and to barriers to the movement of goods.

COM 337 Communication Theory (3 credits)
                                                                            GEO 334 International Environments and Commercial
Introduces the process of communication, including factors
                                                                            Problems (3 credits)
affecting communication and its results, and their relationship to the
                                                                            Introduces students to the interconnections among culture, social
communicative process.
                                                                            expectations, and international business.

CSE 111 Great Ideas in Computer Science (4 credits)
                                                                            MGA 201 Introduction to Accounting I (3 credits)
Students study algorithmic problem-solving techniques and gain an
                                                                            MGA 202 Introduction to Accounting II (3 credits)
appreciation for some of the most interesting and significant results of
                                                                            Prerequisite: MGA 201
computer science, as well as its intellectual and social significance.
                                                                            Study the concepts and standards of corporate financial statements,
                                                                            cost behavior, product costing, budgeting profitability analysis, and
ECO 181 Introduction to Macroeconomics (4 credits)
                                                                            performance evaluation.
Covers principles of employment, inflation, business cycles, and
growth; also considers policies for economic stabilization and full
                                                                            MGA 306 Financial Reporting and Analysis (3 credits)
employment.                                                                 Prerequisites: MGA 201 – 202
                                                                            Includes the format and content of financial statements, currently
ECO 182 Introduction to Microeconomics (4 credits)                          accepted accounting principles, problems in disclosure and income
Covers principles of price determination, creation of value, distribution   measurement, and analysis of financial statements.
of income, competition, and principles of international trade.
                                                                            MGB 301 Organizational Behavior and Administration
ECO 405 Microeconomic Theory (3 credits)                                    (3 credits)
Prerequisites: MTH 121 – 122
                                                                            Prerequisite: PSY 101
Examines economic theory dealing with the economics of price                Explores the systematic interrelation of economic, technological,
determination, value, distribution, and competition.                        psychological, and sociological variables useful in observing,
                                                                            predicting, and influencing organizational behavior.




20
MGE 302 Applied Economics (3 credits)                                       MGM 301 Principles of Marketing (3 credits)
Prerequisites: ECO 181 – 182, MGQ 201, mathematics requirement,             Prerequisites: ECO 182, PSY 101
business major
                                                                            Examines the distribution of goods by marketing agencies. Considers
Considers the methods, concepts, and techniques employed in                 the nature and scope of marketing problems, behavior of industrial
applying economic constructs and principles to managerial decision          buyers and consumers, channels of distribution, pricing, selling,
making in private and public enterprises.                                   marketing costs, efficiency, and governmental regulations.

MGF 301 Corporation Finance (3 credits)                                     MGM 402 Selling and Sales Force Management (3 credits)
Prerequisites: MGA 201 – 202, completion of or concurrent registration in
                                                                            Prerequisite: MGM 301, business major
MGQ 301, business major
                                                                            Explores roles of the sales force and sales management team in
Introduces the scope and objectives of financial management, along
                                                                            a firm’s marketing strategy. Studies selling techniques, territory
with the concept of the risk-return trade-off. Also considers financial
                                                                            management, sales force selection, sales training for improved
planning with special emphasis on evaluating capital projects and
                                                                            performance, compensation schemes, and performance evaluation.
managing working capital, methods employed to obtain funds, costs
associated with each alternative.
                                                                            MGM 403 Marketing Research (3 credits)
                                                                            Prerequisite: MGM 301, business major
MGF 402 Investment Management (3 credits)
Prerequisite: MGF 301, business major
                                                                            Investigates marketing research as a tool of market management.
Discusses techniques of analyzing various companies and industries,         Analyzes the role of research in planning and controlling market
as well as recent research on security markets, portfolio theory, and       activities and the techniques of marketing research, and illustrates the
the measurements of investment performance.                                 application to marketing problems.


MGF 403 International Financial Management (3 credits)                      MGM 404 Consumer Behavior (3 credits)
                                                                            Prerequisite: MGM 301, business major
Prerequisite: MGF 301, business major
Provides the conceptual framework necessary for financial decision          Discusses pertinent theoretical and empirical findings about the
making in an international context. Focuses on implementing analytical      behavior of consumers and industrial and institutional buyers.
tools and theory through problems and analysis of real-world global
decision making.                                                            MGM 406 Product and Brand Management (3 credits)
                                                                            Prerequisite: MGM 301, business major
                                                                            Discusses new product development, brand and pricing strategies for
MGF 405 Advanced Corporate Finance (3 credits)
Prerequisites: MGF 301, MGQ 301, business major
                                                                            existing products, and the design of promotional campaigns.
Discusses the theory and practice of financial decision making under
uncertainty. In particular, considers in depth the problems of working      MGM 409 Advertising and Promotion (3 credits)
                                                                            Prerequisite: MGM 301, business major
capital management, capital budgeting, cost of capital, dividend
                                                                            Understanding the various promotional choices including advertising,
policy, and merger analysis.
                                                                            sales promotions, direct marketing, personal selling, and public
                                                                            relations and how these strategies need to work in tandem to achieve
MGG 150 Business And Society (3 credits)
                                                                            the greatest impact are among the objectives of this module.
Comprehensively provides a broad understanding of business,
including various functions and their interrelationships; terminology;
                                                                            MGO 302 Production and Operations Management
management fundamentals and competitive factors; legal and ethical
                                                                            (3 credits)
issues; and consideration of various external elements, including
                                                                            Prerequisite: MGQ 201, business major
society at large.
                                                                            Introduces the process, tools, and techniques of production and
                                                                            operations management. Develops sufficient skills in the use of
MGG 300 Career Strategies, Planning, and Management                         financial, quantitative, statistical, and computer-based tools and
(2 credits)                                                                 techniques as they apply to operations management and control
Introduces a strategic approach to career planning and job search.
                                                                            problems in business, industrial, service, and governmental settings.
Topics/activities cover the job market, job-search resources,
developing a personal marketing strategy, researching potential
                                                                            MGO 403 Fundamentals of Strategic Management
employers, networking, interviewing, and writing skills.
                                                                            (3 credits)
                                                                            Prerequisites: MGB 301, MGS 351, MGF 301, MGM 301, MGO 302, and
MGI 301 Human Resources Management and Labor                                MGE 302; or prior completion of at least three of the six, and concurrent
Relations for Managers (3 credits)                                          registration in the other three, business major
Focuses on the systems and practices required to implement                  Surveys general management processes for planning and controlling
such HR functions as selection, development, compensation, and              the operations of the firm in order to compete effective in the global
performance appraisal.                                                      marketplace. Gives special attention to the strategic and operations
                                                                            planning process, and the integration of marketing, production,
                                                                            and financial planning concepts and practices. Case studies and a
                                                                            computer-based management game are part of the course.




                                                                                                                                                        21
MGQ 201 Introduction to Computers and Statistics                               MUS 115 Understanding Music (3 credits)
(4 credits)                                                                    History of musical style from the Renaissance to the present day.
Familiarizes students with computers and computer software                     Examines selected masterpieces of Western music as well as such
packages relevant to business and management, and introduces                   recent phenomena as serialism, minimalism, electronic, and computer
students to basic concepts in accounting (modeled around                       music; requires no previous formal training in music.
spreadsheets) and statistics (modeled around descriptive statistics).
                                                                               MUS 116 Theory of Music for Nonmajors (3 credits)
MGQ 301 Statistical Decisions in Management (3 credits)                        Elements of writing music; melody, rhythm, intervals, chords, harmony,
Prerequisites: MGQ 201, business major                                         tone color, styles of musical expression, music signs and symbols;
Strengthens skills in the use of statistical methods for decision making       and traditional language of “tonal” music.
and in the interpretation of computer output.
                                                                               MUS 264 World Music (3 credits)
MGS 351 Introduction to Management Information                                 Introduces the student to music from all over the world, and expands
Systems (4 credits)                                                            concepts of music in the process. Students learn about different
Prerequisite: MGQ 201, business major                                          instruments from other cultures and how they influence the music they
Introduces the basic concepts of management information systems                produce, and explore common features of Asian, European, African,
from the managerial perspective.                                               American, and Oceanic music. Students also learn different ways of
                                                                               listening. Designed for non-majors. Requires no musical background.
MGT 401 Public Policy, Law and Management (3 credits)
Prerequisite: Business major
                                                                               NTR 108 Human Nutrition (3 credits)
Focuses on the regulatory and policy implications of the interaction
                                                                               Emphasizes metabolic and physiologic principles underlying digestion
between government and private business entities, including
                                                                               and absorption of nutrients, chemical structure and metabolic rate of
corporations, partnerships and other business forms; help students
                                                                               nutrients, the biochemical role of nutrients in maintaining health, and
understand the legal environment in which business organizations
                                                                               the effects of over- and under-nutrition on disease pathogenesis.
operate; examines the role of ethics in business decision-making and
the distinction between ethical and legal constraints.
                                                                               NTR 109 Nutrition in Practice (3 credits)
                                                                               Prerequisite: NTR 108, Corequisite: NTR 110
MTH 115 Survey of Algebra and Trigonometry (4 credits)                         Emphasizes individual, clinical, social, and applied aspects of nutrition,
A pre-calculus course; covers topics such as: order, absolute value,           including food labeling, diet analysis, pseudo-vitamins, and food
inequalities, exponents, radicals, polynomials, rational expressions,          allergies.
solving systems of linear equations, quadratic equations and
inequalities, functions (rational, logarithmic, exponential, trigonometric),   NTR 110 Nutrition in Practice Lab (1 credit)
graphing, trigonometric identities.                                            Prerequisite: NTR 108, Corequisite: NTR 109
                                                                               Lab course for NTR 109. Dietary analysis with personal changes are
MTH 121 Survey of Calculus and its Applications I                              conducted and monitored along with analysis and differentiation of
(4 credits)                                                                    food components.
Prerequisite: MTH 115 with grade of ‘C’ or higher
Limits, continuity, differentiation of algebraic and exponential functions;
                                                                               PHI 101 Introduction to Philosophy (3 credits)
applications; introduces integration.
                                                                               Examines general topics in various areas of philosophy showing
                                                                               different sides of issues; develops critical thought and philosophical
MTH 122 Survey of Calculus and Its Applications II                             method.
(4 credits)
Prerequisites: MTH 121 or MTH 131 with grade of ‘C’ or higher
                                                                               PHI 107 Ethics (3 credits)
Continuation of MTH 121. Maximization of functions of several
                                                                               Introduces value theory, good and bad, justification of obligations to
variables using both calculus and elementary linear programming
                                                                               others, relationship of free choice and determinism, and contemporary
techniques. Elementary integration, simple differential equations,
                                                                               moral problems analyzed by ethical principles.
matrix algebra.

                                                                               PHI 115 Critical Thinking (3 credits)
MTH 131 Mathematical Analysis for Management
                                                                               Examines techniques of problem solving, decision making, and
(4 credits)
Prerequisite: MTH 115 with grade of ‘C’ or higher                              evaluating pros and cons of an issue; organizing data; forming
Limits, continuity, differentiation of algebraic and exponential functions,    strategies and giving reasons; perceptual, cultural, emotional,
applications, partial derivatives and applications and integration.            intellectual, and expressive blocks to thinking; and simple inductive
                                                                               reasoning and statistical fallacies.
MUS 113 Music and Society (3 credits)
The relationship between music and twentieth-century American                  PSY 101 Introductory Psychology (3 credits)
society. Examines art, folk, and commercial music in an attempt to             General survey of perception; learning and memory; cognitive,
uncover musical meaning, both as a reflection of and stimulus for              developmental, personality, abnormal, and social psychology; and
social change. Requires no prior experience or training.                       behavioral neuroscience. Requires participation in research or a short
                                                                               paper.


22
PSY 207 Psychological Statistics (4 credits)                                 PSY 332 Social Conflict and Its Resolution (3 credits)
Prerequisite: MTH 115                                                        Overview of social conflict theory and of conflict resolution practice.
Graphs; permutations; combinations; probability; regression;                 Topics include the nature and cause of conflict, strategic choice
correlation; analysis of variance; descriptive and inferential statistics;   in conflict, escalation, negotiation, and third-party intervention.
parametric and nonparametric tests appropriate to psychological              Emphasizes psychological approaches, but is not limited to them.
research.
                                                                             PSY 333 Psychology of Work in Organizations (3 credits)
PSY 250 Scientific Inquiry in Psychology (3 credits)                         Theory, research, and practices of organizational psychologists;
Prerequisites: PSY 101, PSY 207                                              behavior of individuals within organizations; principles of industrial
The research process; deductive and inductive reasoning in science;          psychology.
nature of theory; hypothesis testing and empirical data; scientific
knowledge and its applications.                                              PSY 336 Developmental Psychology (3 credits)
                                                                             Major developmental changes in areas of human behavior, cognition,
PSY 321 Psychology of Personality (3 credits)                                personality, and social life from the perspective of current theories
Theory, research, and measurement related to the description,                about development.
development, and dynamics of the normal personality.
                                                                             PSY 341 Cognitive Psychology (3 credits)
PSY 322 Abnormal Psychology (3 credits)                                      Information-processing approach to human behavior; how people
Theory and description of the major behavior disorders and the               interpret and understand the environment; recognition; memory;
psychopathology of everyday life; causes and treatment of these              language.
disorders.
                                                                             PSY 342 Introduction to Cognitive Science: Concepts of
PSY 323 Community Psychology (3 credits)                                     the Mind
Introduces theoretical concepts and developing practices in                  An interdisciplinary approach to the understanding of knowledge
community psychology and community mental health.                            and mind, guided by principles of formal systems and computation.
                                                                             Concepts and approaches from psychology, philosophy, artificial
PSY 324 Clinical Psychology (3 credits)                                      intelligence, linguistics, and neuroscience.
Introduces clinical psychology. Methods of assessing abnormal
behavior, modes of intervention, theories of treatment, and ethical          PSY 343 Sensory Processes and Perception
issues.                                                                      Surveys experimental data and theories of perception. Perceptual
                                                                             organization and neurophysiology of brain systems, and neural
PSY 325 Health Psychology (3 credits)                                        and computational representations involved in vision, hearing, and
Introduces the scientific study of the behavioral and social aspects of      cutaneous and chemical senses.
health.
                                                                             PSY 351 Biopsychology
PSY 331 Social Psychology (3 credits)                                        Physiological studies, mainly on the nervous system, relevant to
Behavior of individuals and their relations with others; aggression;         selected theoretical issues in perception, learning, motivation, and
attraction; attitude formation and change; conformity; obedience;            problem solving.
helping; stereotypes; group processes.




                                                                                                                                                       23
SOC 101 Introduction to Sociology (3 credits)                                     UGC 111 World Civilizations I (3 credits)
Introduces fundamental ideas and concepts of sociology, including                 Introduces students to the development of world civilizations from
culture, norms, status, role, socialization, stratification, industrialization,   prehistory to about 1500, and concerns the peoples, forces, and
urbanization, and bureaucratization.                                              ideas that have shaped the way individuals have experienced (and still
                                                                                  do experience) the world.
SOC 293 Social Research Methods (3 credits)
Prerequisite: Completion of SOC 101 is encouraged                                 UGC 112 World Civilizations II (3 credits)
Examines content analysis, unobtrusive measures, participant                      Introduces students to the continuing development of world
observation, surveys, field experiments, the relationship of methods to           civilizations from about 1500 to the present, and concerns the
social theory development, ethical implications of the methods, and               peoples, forces, and ideas that have shaped the way individuals have
the use of research findings for designing social programs.                       experienced (and still do experience) the world.

SOC 294 Basic Statistics for Social Sciences (3 credits)                          UGC 211 American Pluralism and the Search for Equality
Prerequisite: Completion of SOC 101 is encouraged                                 (3 credits)
Provides a foundation in the mathematics underlying statistical                   Prerequisites: UGC 111 – 112
techniques for interpreting quantitative social data.                             Focuses on the changing nature of American society, examining the
                                                                                  rich diversity of cultural experiences in America and issues associated
SOC 349 Classical Sociological Theory (3 credits)                                 with diversity. Introduces students to five important areas of American
Prerequisite: Completion of SOC 101 is encouraged
                                                                                  experience and culture: race, gender, ethnicity, class, and religious
Explores the development of sociological theory and the forerunners
                                                                                  sectarianism.
of sociological thought.

SOC 371 Individual and Society (3 credits)
Prerequisite: Completion of SOC 101 is encouraged
Studies the relation between the individual and society. Examines
major theoretical problems, such as human nature; communication
and language; perception; socialization; role playing; and the
interdependence of values, ideologies, and social structures.




24
Selection Criteria

                                                                                       Lin Wei Jie
                                                                                       Bachelor of Science (Business Administration)
                                                                                       Class of 2011

                                                                                       “SIM has a highly conducive environment for
                                                                                       learning and it provides a cosy, close-knitted
                                                                                       community of which students can derive a
                                                                                       pleasant educational experience.”




UB welcomes students who are prepared to face the challenges and take advantage of the opportunities
offered by a top-quality public research university. Students are admitted to UB on a competitive basis.
Admission requirements for the programs are the same as for UB undergraduate programs based in Buffalo.
Many factors are considered in a holistic application review process, in consultation with admissions officers
based in Buffalo.

Freshmen
Admission to the freshmen class is selective and is based in part on    •   Indonesia - Last four years of high school grades with a minimum
the quality of the applicant’s secondary school academic record and         average grade of 7 or higher (on a 10-point scale).
the number of places available. Applicants should have an above
average academic record at least equivalent to a ‘B’ average (3.00      •   Korea - Senior high school transcript showing graduation;
out of 4.00). A freshman student is one who is entering university          minimum average grade of ‘B’.
with no post-secondary coursework completed. The criteria below are
required for consideration and are subject to change without notice:    •   Malaysia – SPM/UEC with minimum of five credit passes (6 or
                                                                            better); advanced standing credit may be granted to students
Singapore Citizens and Permanent Residents                                  with STPM results.
• GCE ‘O’ level with minimum of five credit passes (6 or better) with
   suitable academic preparation for the intended major.                •   Myanmar (Burma) - Basic Education High School Examination
                                                                            (BEHS) [‘A’ (university) stream only] with 70% average or higher.
•   Applicants with GCE ‘A’ level may be considered for admission
    with advanced standing credit.                                      •   Nepal
                                                                            (1) Class marks for last four years of high school and the
International Students                                                          Proficiency Certificate with a minimum average grade of 65%,
• Australia – Last four years of high school grades with a minimum              or
    average grade of ‘B’ (e.g. a minimum ENTER score of 70 or higher        (2) Last four years of high school grades and Grade X and
    for Victoria state).                                                        Grade XII national secondary school board examination results
                                                                                (i.e. Statement of Results).
•   China – Last three years of high school grades with a minimum
    average grade of 80 or higher.                                      •   Nigeria – West African Senior School Certificate Examination
                                                                            (WASSCE) results showing at least five (5) subjects passed
•   Bangladesh, India and Pakistan – Last four years of high school         (grades of ‘C’ or higher). WAEC Direct scratch card required for
    grades and examination results with a minimum average grade of          verification.
    70% or higher, and Grade X and Grade XII state or national
    secondary school board examination results (i.e. Statement of       •   Philippines - High school diploma (earned after 10 or 11 years)
    Results).                                                               with a minimum average grade of ‘B’ (85%).

•   Hong Kong - Hong Kong Certificate of Education Examination
    (HKCEE) showing at least five subjects passed (grades of ‘E’
    or higher).

                                                                                                                                                25
•    Sri Lanka                                                                   Documents that are not in English must be accompanied by
     (1) Minimum five Sri Lankan ‘O’ level passes in core academic               exact, certified translations.
          subjects, or
     (2) Combination of five ‘O’ level and ‘A’ level passes in core              Withholding information requested or giving false information may
          academic subjects, or                                                  make you ineligible for admission or subject to dismissal.
     (3) Minimum three ‘A’ level passes in core academic subjects.
                                                                             c. For Bachelor of Arts (Communication / Economics / Psychology /
     Note: Advanced standing credit may be awarded for ‘A’ level                Sociology), students are subject to a foreign language
     subject passes if certificate was issued in 2000 or later. UB does         requirement. Students must complete a two-semester module
     not award credit for Sri Lankan ‘A’ level prior to 2000                    sequence in a foreign language, or demonstrate proficiency in a
     examinations.                                                              language other than English equivalent to completion of a
                                                                                first-year, second-semester module.
•    Taiwan (R.O.C.) – Last four years of high school grades with a
     minimum average grade of 70% or higher.                                 d. SIM will only consider each applicant for one program.
                                                                                If you have submitted more than one application, only
•    Thailand - High school completion certificate from at least                the first application submitted will be considered.
     Mathayom Suksa 6 (M6) with a minimum average grade of 75% or               Applicants who qualify for admission into a particular
     better (or a 3.0 out of 4.0 if on the 4-point scale).                      UB program qualify for all other UB programs with similar
                                                                                requirements.
•    Vietnam - Last four years of high school grades with a minimum
     average grade of 7 or higher (also need the Bang Tot Nghiep Pho
                                                                             English Language Proficiency
     Thong certificate or Bang Tu Tai).
                                                                             •   All applicants who are not native speakers of English must
                                                                                 demonstrate proficiency in English by means of TOEFL, IELTS or
Transfer Students                                                                the SAT I with the minimum score indicated below:
A transfer student is one who started post-secondary studies in one              - Paper-based TOEFL               550
college or university and then chooses to move to a different college or         - Internet-based TOEFL            79
university. If you have completed secondary school and studied one or            - IELTS                           6.5
more subjects at the college or university level and now want to move to                                           (no subsection score below 6.0)
UB, then you are a transfer student. Admission to the transfer class is          - SAT I Critical Reading          450
selective and is based on previous post-secondary academic performance
and the number of places available. Students with less than one full year    •   Only scores from tests taken within two years prior to the time of
of post-secondary study are required to submit their secondary school            enrollment are acceptable. An official test score must be sent
transcripts; if one year or more of post-secondary study has been                from the testing agency. Certified true copies must be submitted
completed, secondary school grades are not considered.                           to SIM.

Pre-evaluations are not possible. Credits cannot be evaluated for transfer   •   The UB school code for TOEFL is 2925 or St. U. of NY, Center at
before the applicant has submitted an application. A subject-by-subject          Buffalo (U.).
evaluation and articulation with UB subjects is done after your acceptance
of place. In many cases, a final evaluation takes several weeks and will     •   For more information and registration details, please refer to
only be completed towards the end of the first semester. Students should         TOEFL’s website at www.toefl.org
expect that not all transfer credits will match exactly with UB subjects.
Some credits accepted for transfer will be categorized as elective and       Note: Singapore Citizens and Permanent Residents who have had at
count as extra credits above and beyond the minimum requirements of          least 10 years of their primary and secondary education in Singapore
the university and the academic department.                                  in an English-medium government school, and completed their GCE
                                                                             ‘O’ level with a grade of ‘C’ (6 or better) in English as a first language,
Note for All Applicants                                                      are exempted from the English Language proficiency requirement.
a. Applicants will be assessed based on ALL the qualifications
   which they have submitted i.e. the holistic academic experience.          Application Deadline (Please check website for exact dates)
   Meeting the minimum academic requirement does not mean                     Admission               International             Singapore Citizens
   automatic admission.                                                                               Applicants                / PR

b. Please submit official original academic transcripts (compulsory           Spring 2012             September 2011            October 2011
                                                                              (January)
   for applicants with qualifications from universities in Singapore
   and outside Singapore) or certified true copies of academic                Summer 2012             January 2012              February 2012
   records (mark sheets, examination results, certificates, diplomas,         (May)
   etc) for all secondary and post-secondary coursework.                      Fall 2012               May 2012                  June 2012
                                                                              (August)
     If you have coursework currently in progress, submit transcripts for
     the work completed to date and then send the final documents            No person, in whatever relationship with UB, shall be subject to
     before enrollment. Applicants submitting transcripts before they        discrimination on the basis of age, creed, color, handicap, national
     have completed their final year of school should indicate their         origin, race, religion, sex, or marital or veteran status.
     expected graduation date.


26
Course Fee                                                               Interest-Free Installment Plans
S$535 per credit (inclusive of 7% GST).                                  When you charge above S$500 to your Citibank or OCBC Visa/
                                                                         MasterCard, you can enjoy interest-free installments of six or 12
Minimum total course fee required for degree conferral:                  months. Terms and conditions apply.
• Single Degree (minimum 120 credits)          S$64,200
• Double Degree (minimum 150 credits)          S$80,250                  For more information, please call:
• Double Major (minimum 120 credits)           S$64,200
                                                                         Citibank
The fee does not include textbooks.                                      Tel: 1800 225 5225 | Website : www.citibank.com.sg/educationloan

All fees are payable prior to commencement of each semester.             OCBC
Each semester typically has 4 to 5 modules (12 to 15 credits).           Tel: 1800 363 3333 | Website : www.ocbc.com.sg

Fees are inclusive of 7% GST.                                            Student’s Pass Application
                                                                         •   All international students in Singapore are required to have a valid
SIM Global Education Scholarship                                             student’s pass to study at SIM. Applicants will need to submit the
New or existing students enrolling for Bachelor’s degree programs            SIM program application form and student’s pass application
under SIM GE may apply for the SIM Global Education Scholarship.             forms with the required documents and fees directly to SIM.
Awards are granted to students with exemplary academic results or        •   The online forms and documents required for application for a
achievements in sports and arts.                                             student’s pass are available on the Singapore Immigration &
                                                                             Checkpoints Authority website at www.ica.gov.sg
The scholarships are tenable for the minimum period required to          •   Applications for a student’s pass must be submitted at least two
complete the full / remaining course of study, as stipulated by the          months and not more than six months from the course
program.                                                                     commencement date. Applicants are not required to be present in
                                                                             Singapore while their applications are being considered.
The award covers tuition fees, examination fees, book allowance          •   Successful applicants may enter Singapore to complete the
for required textbooks and other compulsory fees. The scholarship            formalities after their applications have been approved. They will
does not cover repeat fees and there is no bond attached to the              be issued a student’s pass within one month of the
scholarship.                                                                 commencement of the course.
                                                                         •   Successful applicants are required to produce all original copies of
For more information and application details, please refer to SIM’s          their supporting documents for verification when collecting the
website at www1.simge.edu.sg/scholarship                                     student’s pass.

SIM-UB Scholarship                                                       Venue
The scholarship allows two deserving students at SIM to spend one        Classes will be held at SIM Headquarters, 461 Clementi Road,
semester at the UB’s New York campus. This merit-based award             Singapore 599491.
covers tuition fees, lodging, and a roundtrip air-ticket.

This scholarship is offered twice per academic year for the Fall and
Spring semesters.

Terms and conditions apply.

Study Loans
Students may obtain study loans from these banks and institutions
under a course financing scheme (subject to approval).

All loan enquiries and applications are to be dealt with the banks and
institutions directly. For more information, please call:

Maybank
Tel: 1800 629 2265 | Website: www.maybank2u.com.sg

NTUC Thrift & Loan Co-operative Limited
Tel: 6534 7360 | Website: www.ntucthrift.com.sg

POSB
Tel: 6333 0033 | Website: www.posb.com.sg

RHB Bank Berhad
Tel: 1800 323 0100 | Website: www.rhbbank.com.sg

                                                                                                                                              27
Application & Admission
                                                                         Application Fees and Payment
                                                                         An application fee is payable for each application form that is submitted.
                                                                         This fee (inclusive of 7% GST) is non-refundable and non-transferable.
                                                                         • Local applicants – S$85.60
                                                                         • International applicants – S$267.50 (This does not include all fees
                                                                             related to Student’s Pass application)

                                                                         This fee (inclusive of 7% GST) is non-refundable and non-transferable.
                                                                          Admission                     Singapore        International Applicants
                                                                                                        Citizens /PR     (This does not include all fees
                                                                                                                         related to Student’s Pass
                                                                                                                         application)
                                                                          Spring 2012 (January)
                                                                          Summer 2012 (May)                S$85.60                 S$267.50
                                                                          Fall 2012 (August)


                                                                         Application fees can be paid at the Payment Counters located at
                                                                         Student Recruitment & Payment Office at SIM HQ or via checks/bank
                                                                         drafts. Checks/bank drafts should be crossed and made payable to
                                                                         “Singapore Institute of Management Pte Ltd” with your name,
How to Apply                                                             personal identification or passport number and program title indicated
                                                                         on the back of the check. Post-dated checks will not be accepted.
Application Forms
To apply for SIM’s academic programs, please use the enclosed            Application Outcome
application form (if available) or download a copy of the application    All applicants will be informed of their application outcome in writing at
                                                                         least one month before course commencement. Verbal offers of
form from SIM GE’s website, www.simge.edu.sg
                                                                         admission will not be made or accepted. The Admissions Committee
                                                                         selects students for admission into the program based on individual
Supporting Documents
                                                                         merit. Possession of one or more of the qualifications listed does not
By the application closing date, you must:
                                                                         necessarily guarantee automatic entry to the program.
1. Have attained the minimum qualification required to apply
    for admission to the program
                                                                         SIM and our university partners reserve the right to withdraw an offer
2. Submit the following documents to the address stated below:
                                                                         of admission and cancel the enrollment of any person where such an
• Completed application form
                                                                         offer was made on the basis of incomplete or inaccurate information
• Certified true copies of all qualifications and supporting documents
                                                                         supplied by the applicant or a certifying authority.
• For international applicants, you must include the Student’s Pass
    application form. Note that your Student’s Pass application is
    subjected to Singapore Immigration & Checkpoints Authority’s         Acceptance
    approval                                                             To confirm the acceptance of offer, successful applicants will have to
                                                                         adhere to the following before the stipulated deadline:
All applications must be addressed to:                                   • Submit a copy of duly completed and signed Form 12 in
Admissions Department                                                        accordance to the Private Education Act
Singapore Institute of Management Pte Ltd                                • Submit a copy of duly completed and signed PEI-student contract
SIM Headquarters                                                         • Submit all other required documents to SIM
461 Clementi Road                                                        • Make payment to SIM
Singapore 599491

All documents (notarised and translated to English) submitted to SIM     Fee Payment
will NOT be returned. Photocopies of the documents (notarised and        Payment to Singapore Institute of Management Pte Ltd
translated to English) are to be prepared prior to submission to SIM.    The modes of payment available are cash, check, Nets, cash card,
                                                                         Visa/MasterCard and/or Cashier/Money/Postal order. We accept up
                                                                         to 4 different modes of payment combination. All payments are to be
                                                                         in Singapore dollars.

                                                                         For check payment, the check must be crossed, and made payable
                                                                         to “Singapore Institute of Management Pte Ltd”. It should not
                                                                         be post-dated.

                                                                         For Nets payment, the daily limit is S$2,000 or S$3,000, depending
                                                                         on the bank and your personal limit.

                                                                         For credit card payment, the limit is subjected to your available balance
                                                                         at the point of payment. We accept Visa and MasterCard only.
28
Private Education Act                                                       Medical Insurance
Under the new Private Education Act, legislated in December 2009, a         SIM has in place a group medical insurance scheme for all its students.
Council for Private Education (CPE) was set up to regulate the private      This medical insurance scheme will have a minimum coverage as
education industry in Singapore. All Private Education Institutes (PEIs)    follows:- an annual coverage limit of S$20,000 per student, covers up
are required to comply with the regulations under the Act in order to       to B2 ward in government and restructured hospitals and provides for
continue operations.                                                        24 hours coverage in Singapore and overseas (if student is involved in
                                                                            SIM-related activities) throughout the course duration.
Following are the new requirements which Singapore Institute of
Management Pte Ltd (SIM) has put in place:-                                 For more information on medical insurance, please visit
                                                                            www1.simge.edu.sg/medicalinsurance
PEI-Student Contract
CPE, in aiming to enhance the confidence of students and their
parents in the quality of education in Singapore, has stipulated that all   Refund Policy – Withdrawal and Change of
PEIs must sign a PEI-Student Contract with students. The contract           Course
lays out the important terms and conditions governing the relationship
between the student and PEI. SIM will honour all terms and conditions        Percentage of aggregate           Receipt of original fully completed
spelt out in the contract and in all communication materials.                amount of the course              hardcopy Student Request Form
                                                                             fees and miscellaneous            with relevant supporting
                                                                             fees paid                         documentary proof
Students may request for a copy of the PEI-Student Contract from SIM.
                                                                             95% Refund                        • (“Maximum Refund”) More than 14
                                                                                                                 days before the course
Cooling-Off Period                                                                                               commencement date
There will be a cooling-off period of 7 working days after signing the       75% Refund                        • Within 14 days before the course
PEI-Student Contract. Students have the right to cancel the contract                                             commencement date OR within 7 days
                                                                                                                 after the course commencement date
within 7 working days and be entitled to the Maximum Refund amount
                                                                             No refund                         • More than 7 days after the course
stipulated under Clause 2.4 of the PEI-Student Contract (less any                                                commencement date
course fees consumed by the Student if the withdrawal date is later
than the course commencement date). After the cooling-off period,           Notes:
                                                                            1. Application fee for courses is non-refundable and non-transferable.
SIM’s refund policy will apply.
                                                                            2. All requests for refunds arising from withdrawal and change of course must
                                                                               be accompanied with an original fully completed hardcopy Student
Fee Protection Scheme                                                          Request Form (downloadable from the SIM GE website and the
SIM has in place a Fee Protection Scheme (FPS) to protect the paid             Students’ Portal) with relevant supporting documentary proof.
fees of both local and international students. The FPS serves to            3. Refunds (if any) will be processed within 7 working days of receipt of the
protect the student’s fees in the event that the PEI is unable to              original fully completed hardcopy Student Request Form with relevant
                                                                               supporting documentary proof. Forms that are received after 12.00 noon
continue operations due to insolvency, and/or regulatory closure. In           would be considered as submission on the next working day.
addition, the FPS protects the student if the PEI fails to pay penalties
                                                                            4. Approval for change of course will be granted on a case-by-case basis
or return fees to the student arising from judgments made against it by        and subject to each individual meeting the course admission
the Singapore courts.                                                          requirements.
                                                                            5. Transferring to another institution is deemed as a withdrawal from SIM. As
The FPS is compulsory for all students and is available in 2 forms,            such, for international students who transfer to another institution, their
                                                                               International Student’s Pass will be cancelled. These students will have to
either Escrow or Insurance Protection Scheme. For more information,
                                                                               submit their Passport and International Student’s Pass at the Student
please visit www1.simge.edu.sg/edutrust                                        Helpdesk (SIM HQ) within 3 working days of the transfer. Attendance
                                                                               record and other relevant documentation to facilitate the transfer will be
SIM has appointed Lonpac Insurance Bhd as our FPS insurance                    provided upon request.
provider. Under the FPS insurance scheme, students’ fees are insured        6. International students who wish to change to another course offered by
                                                                               SIM will also need to submit their Student’s Pass application to Immigration
by Lonpac Insurance Bhd. In case of events, as stated above,                   and Checkpoints Authority of Singapore (ICA) for approval.
students will be able to claim their paid fees from Lonpac Insurance
                                                                            7. For new applicants, in the event that the Student’s Pass application is not
Bhd.                                                                           approved by ICA, the applicant will receive a full refund of the course fee.
                                                                            8. Course fees must be paid in full before the course commencement date.
We have also appointed Hong Kong and Shanghai Banking
Corporation Limited (HSBC) as our FPS escrow provider. Under the
FPS escrow scheme, students will pay their fees directly to HSBC.           Confidentiality Clause
HSBC will act as the custodian of students’ fees and will only disburse
                                                                            SIM is committed to maintaining the confidentiality of the student’s
the fees to SIM on a fixed schedule. Again, in case of events, as
                                                                            personal information and undertakes not to divulge any of the
stated above, students will be able to retrieve their unconsumed fees
                                                                            student’s personal information to any third party without the prior
from HSBC.
                                                                            written consent of the student SUBJECT TO the obligation of SIM to
                                                                            disclose to any Singapore government authority any information
More details of the FPS can also be found in the FPS Instruction
                                                                            relating to the student in compliance with the law and/or to the
Manual, available at www.cpe.gov.sg
                                                                            organization conferring/awarding the qualification.




                                                                                                                                                         29
Singapore Institute of Management (SIM Group)




Our Vision                                                              Our Quality Policy
To be the Centre of Leadership and Management Excellence; and the       We are dedicated to continuously improve our services and to
Embodiment of Lifelong Learning.                                        consistently exceed the expectations of our customers.

Our Mission                                                             The Singapore Institute of Management (SIM Group) is the
•    Spearhead management thought leadership                            leading provider of higher education and professional training in
•    Be the preferred strategic partner of corporations in maximising   Singapore, reputed for its dedication to lifelong learning and high
     return on human capital                                            standards and quality. Founded in 1964 by the Economic
•    Be the choice provider of continuing education to individuals      Development Board to support Singapore’s economic development,
•    Transform SIM into a regional brand                                we are today a diverse and vibrant organization with a wide range
                                                                        of programs and services. We are also a membership-based
Our Purpose                                                             organization with more than 34,000 individual and corporate
•    To open doors in life through education opportunities              members.
•    To support SIM Group’s social mission
                                                                        The SIM Group offers its core services through three educational
Our Core Values                                                         brands:
•    rust and Respect for the Individual
•    Teamwork                                                           SIM University (UniSIM) is the only privately-funded local university
•    Open and Timely Communication                                      approved by the Ministry of Education to issue university degrees in a
•    Performance Excellence                                             comprehensive range of disciplines. Charged with a social mission to
•    Spirit of Innovative Adventure                                     cater to working adults, UniSIM focuses on the upgrading and
                                                                        learning needs of working professionals and adult learners. It adopts a
Our Culture                                                             flexible and practice-focused learning approach and offers more than
                                                                        40 academic programs in various disciplines. Its current enrollment is
An open culture where staff trust and respect each other; embrace
                                                                        more than 11,000 students. Eligible Singaporeans and Permanent
change and seek ways to innovate; learn and work together as a team.
                                                                        Residents taking UniSIM’s undergraduate programs enjoy a
                                                                        government subsidy of up to 55% and 20% of tuition fees
Our Commitment
                                                                        respectively. UniSIM has been a Singapore “Institution of a Public
To our Members                                                          Character” (IPC) since September 2005. It is also a member of the
We care for our members, recognise their importance, and strive to      International Association of Universities (IAU), an association of world
raise the prestige of their membership.                                 leading universities.

To our Customers                                                        SIM Global Education offers high-quality overseas degree
We value our customers and commit ourselves to actively improve         programs through its partnerships with established international
our services and products.                                              universities and institutions from the US, UK, Australia and
                                                                        Switzerland. Our student population consists of both full-time and
To our Employees
                                                                        part-time students, with a current enrollment of 19,500.
We care for our people by creating a conducive work environment,
helping them to balance family and work commitments, recognising
                                                                        SIM Professional Development programs train about 10,500
their contributions, and developing them to their full potential.
                                                                        professionals annually through its 600 seminars, workshops
                                                                        and conferences. Its in-company training services help companies
To our Community
                                                                        optimise effectiveness in various fields of management and
We honour our social obligations and pledge to be a good corporate
                                                                        human resource development.
citizen by always acting professionally and ethically in all matters.


30
Preparing You For A Career
                                                   The      SIM Experience
                                                   At SIM GE, we are also interested in your success beyond your degrees. Will you
                                                   be work ready? Will you be employable? Will you be equipped with life skills that
                                                   will ensure success in your career and personal life? SIM GE prepares you for the
                                                   ‘What’s next?’ through the 6-track journey with SIM Experience – a proven path to
                                                   career and personal success.


Track 1 : Career Preparation                                                international universities, join corporate learning trips to major global
SIM’s comprehensive career development programs – workshops,                cities, take up international internships, and be involved in immersion
career talks and fairs, internships and on-campus jobs – give you a         programs and community service learning abroad. Through these,
head-start in securing a job of your choice in the competitive workforce.   you will be challenged to reflect and grow as you learn essential life
                                                                            skills such as adaptability, tenacity, fortitude, perseverance and
SIM GE links you to career opportunities and services via a career          initiative. For more information on the Education Abroad Program,
portal and through the SIM Job Fair, an annual event showcasing local       please visit www.sim.edu.sg/eduabroad.
and global companies who are actively scouting for new talent and
networking sessions with potential employers that are ideal platforms
for you to meet and network with industry players.
                                                                            Track 4 : Wellness and Counselling
                                                                            Whether as a part-time or full-time student, or a freshman trying to
                                                                            balance a new regime of study, life and play, you can count on
Track 2 : Leadership and Personal Development                               support from buddies when you face challenges, or a listening ear
SIM PEARLS program trains you in essential skills for the workplace         and guidance from our professional counsellors.
such as Personal mastery, Emotional quotient, Active communication,
and Relational, Leadership and Strategic thinking. You also have the
opportunity to develop your leadership skills with SIM Leaders’
                                                                            Track 5 : Arts, Culture and Special Interests
                                                                            There’s always something happening at SIM beyond just studies. In
Enrichment, Advancement and Development (LEAD) Program. Put
                                                                            line with our holistic approach to a well-rounded education, we
your leadership and personal skills to the test by serving in various
                                                                            encourage you to choose from a wide range of arts, culture and
roles in more than 60 Student Councils and Clubs.
                                                                            special interest activities infused with vibrant local and global flavors.


Track 3 : Global Engagement
                                                                            Track 6 : Sports and Fitness
Opportunities to help you experience the world and develop a global
                                                                            Challenge and develop your physical and mental strengths to the
mindset abound at SIM GE. Our Education Abroad Program nurtures
                                                                            fullest potential with our wide range of sports and fitness activities from
students to be intellectually curious, globally minded and geographically
                                                                            bowling to windsurfing and even fencing and judo. Join our sports
mobile. The SIM Education Abroad Program offers you opportunities
                                                                            teams to compete at varsity, national or even regional levels.
during your semester or summer breaks to experience studying at top




                                                                                                                                                     31
VIBES - Why Study At SIM Global Education




VIBES@SIM – The promise of a holistic learning                             SIM Clementi Centre
experience that ensures success                                            The SIM Clementi Centre, adjacent to SIM HQ, is an additional facility
At SIM GE, we know that it takes more than classroom excellence to         to cater to SIM University’s growing student population. Housing a
inspire our students to succeed. Our approach towards an all-rounded       total of 20 lecture theatres and tutorial rooms, and two computer
and holistic education experience is captured in VIBES@SIM.                laboratories, the Centre also serves as the administration office for
                                                                           SIM University.

Vibrancy of Student Life                                                   SIM Management House
Brace yourself for an exciting campus life beyond the classroom. With      Set in the tranquil residential estate of Namly Avenue, the SIM
almost a quarter of our students coming from over 40 countries from        Management House has 20 lecture theatres and seminar rooms,
around the world, our campus offers a diverse and vibrant melting pot      computer laboratories, a members’ lounge, business centre and
of talents, ideas and experiences.                                         bookshop that cater to membership activities, executive development
                                                                           courses and post-graduate degree programs. It is also equipped with
In addition, round-the-year student activities from more than 60 student   a management library containing one of the most complete collections
clubs offer you ample opportunities to pursue your extra-curricular        of management-related publications in Singapore.
interests in arts, culture, and sports and develop personal skills in
communication and leadership, at the same time helping you to build        SIM Global Education Campus
community bonds and networks that will benefit you later in life.          The SIM Global Education Campus is the most comprehensive
                                                                           lifestyle campus combining residential, sporting and recreational
                                                                           facilities for both local and foreign students. The 4.5 hectare campus
Infrastructure + Technology                                                provides accommodation for up to 428 students and has tennis and
When it comes to equipping you for success, SIM GE ensures that            futsal courts, gym, outdoor yoga pad and fitness area, as well as a
the student-centric campuses are outfitted with the latest in              student’s lounge and dance studio. Themed short-stay studio
technology and facilities to enhance your learning experience. SIM         apartments are also available for parents and visiting faculty.
campuses are enabled with high-speed wireless internet access and
the latest in technology connecting you to a wealth of information and     Campus of the Future
online services.                                                           To cater to our fast-growing student population, SIM embarked on a
                                                                           Campus Development Master Plan to more than double our main
SIM HQ at Clementi                                                         campus at Clementi over two phases to be completed in 2014.
The SIM Headquarters (SIM HQ) along Clementi Road is SIM’s main            Costing some $300 million, the expanded SIM campus will be a
and largest campus with a capacity for 12,000 students. Facilities         setting that engages the students through the ‘third teacher’ – the
include over 90 lecture theatres, tutorial and seminar rooms, as well      campus environment. Besides state-of-the-art classrooms and lecture
as computer laboratories, a multi-purpose hall seating 1,600, a            theatres, it will provide fully wireless environment with amenities such
student lounge and a management library. The Tay Eng Soon Library          as an extended library, study spaces with open courtyard and a
is Singapore’s largest and most comprehensive management library.          student hub with cyber stations.




32
Blend of Culture                                                            Stability
With a blend of 40 nationalities from across the globe, SIM GE’s            A 47-year old heritage… over 104,500-strong alumni… student
remarkable global mix of cultural diversities continues to grow.            enrollment of over 30,200 and more than 1,300 top-notch faculty, the
Providing an excellent platform for cultural exchange and knowledge         SIM Group is the largest and most comprehensive private education
sharing, a diverse student population is your gateway to understanding      and training solutions provider in Singapore. Backed by its rich history,
how the world thinks and relates. Experience a world-class education        strong reputation, global network with reputable universities, diversity
and a global mindset in a location that is the epicentre of buzzing Asia.   of programs, competent faculty and superb infrastructure, SIM GE is
                                                                            the premier organization for higher education and lifelong learning in
                                                                            Singapore and the region.
Education Options
SIM GE offers more than 50 full-time and part-time academic programs        The promise of VIBES@SIM ensures students’ well-being and a
through 13 partner universities at master’s, bachelor’s, graduate diploma   holistic education. Committed to the student welfare, SIM extends
and diploma levels – in areas such as applied science, arts, business,      support from financial assistance schemes to counselling services
communication, design, finance, information technology, hospitality,        and structured processes for grievance resolution. We have also put
management, nursing, social sciences and more.                              in place a medical insurance for all students of SIM, covering students
                                                                            24 hours in Singapore, and overseas (if student is involved in
The SIM Education Abroad Program will enable you to experience              SIM-related activities) throughout the course duration.
vibrant cross-cultural exchanges and broaden your horizons through
international industry practices, whilst grooming you to become             More information on student support services is available at
global-minded executives. You will also be able to sharpen your             www1.simge.edu.sg/support
employability by honing your soft skills in leadership and personal
effectiveness through workshops conducted by professional trainers
as part of our customised SIM PEARLS and LEAD Programs and
other global engagement opportunities.




                                                                                                                                                  33
Singapore Institute of Management Pte Ltd
461 Clementi Road
Singapore 599491
Tel: (65) 6248 9746
Fax: (65) 6462 9411
Email: study@sim.edu.sg

www.simge.edu.sg

www.simge.edu.sg/ub




The information in this brochure is current at the time of printing on 6 July 2011.
SIM and University at Buffalo, The State University of New York reserve the right to change the information, including fees, herein at any time.




Members of The SIM Group

				
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