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THE DBA Powered By Docstoc


                                                      Founded in 1978
                      THE DBA:
                                 RIGHT DEGREE, RIGHT TIME
                                  By Dr. Donald Hecht

                                                                                     A Vision For Education

Over the course of the last decade or so, the world has        APPLIED VERSUS
experienced near-exponential advances in technology,
communications, manufacturing, and medicine, among
                                                               ACADEMIC DOCTORATES
many other fields. New business and technology                 The PhD (an academic doctorate) prepares the
superpowers are developing in China, India, and other          student for scholarly research and publication, as
nations, further accelerating the rate of progress and         well as for teaching at colleges and universities. The
creating a hyper-competitive global economy.                   MD, JD, DDS, EdD, PsyD, and DBA are just a few
                                                               examples of professional doctorates that differ from
With the world increasing in complexity at an historic         academic degrees like the PhD in that they focus
rate, there’s an unprecedented demand for individuals          more on the application of existing knowledge in
capable of higher-order thinking, of surveying,                the real world rather than the development of new
analyzing, and synthesizing the latest business or             theory in an academic setting. Applied degrees are
technological developments, and then applying                  practical, focused on providing services in medicine,
these skills to solve problems within their business or        law, dentistry, psychology, and business where a high
field of practice. To maintain a leadership position           level of professional knowledge and skills is required.
in this new global economy, America needs a more               Both types of degrees are extremely valuable; their
highly educated workforce, one that is prepared for            emphases, however, are quite distinct and based on
success with applied post-graduate skills and degrees.         the individual’s career objectives.
Unfortunately, traditional institutions of higher
education—those charged with the responsibility of             The MBA—the Master of Business Administration—
preparing our workforce to meet these demands—have             is an applied degree in the field of business that has
not lived up to expectations. Let me explain.                  been around for more than 60 years. It’s a wonderful
                                                               degree, very versatile and extremely popular. In fact,
The educational establishment has continued to offer           more than 150,000 Americans graduate with an
traditional PhDs for collegiate teaching when we need          MBA each year. But for the vast majority of these
doctorates with a new focus: attending to the larger           graduates, the MBA is their terminal degree. Only a
needs of society outside of the ivory towers.                  fraction of these graduates are aware of a doctorate
                                                               now available to business professionals: the Doctor of
                                                               Business Administration (DBA).

                                                 Learning Without Limits

                                                                                       A Vision For Education

Why is this? Many—perhaps most—MBA                             Unlike a PhD candidate, who often conforms
graduates think their only option for a doctoral               his/her research to topics of interest to his/her
program is the PhD with its focus on research,                 professor, the DBA candidate is encouraged to
scholarly publication, and a career in academia.               pursue an applied doctoral project in his/her
For them, teaching and research is not a career                particular area of specialty or interest. And upon
option. For most MBAs, the PhD represents a                    completing and defending the doctoral project, the
dramatic shift of gears that simply doesn’t jibe with          student also may have distinguished him/herself as
their personal or career goals. Enter the DBA, the             the leading expert in that particular field, whether
professional doctorate for the 21st century.                   it’s in international business, managing innovation,
                                                               assembling a leadership team, implementing
SPECIALIZED EXPERTISE AND                                      a fiscally sound business plan for a non-profit
                                                               organization, or any of the limitless opportunities to
A COMPETITIVE EDGE                                             excel in the global business marketplace.
The DBA is an applied degree that gives MBA
graduates the opportunity to distinguish themselves
from other MBA grads by developing expertise
in their areas of specialty—or perhaps in a new
emerging business sector that shows outstanding
potential. The DBA is an extremely focused degree,
with—at least at California Southern University,
the school that I founded—up to 25 percent of
the program devoted toward a doctoral project of
the student’s own interest, with guidance from a
faculty mentor.

                                                           In a competitive and challenging economic climate,
                                                           aspiring business leaders are looking for ways to
                                                           distinguish themselves from the pack of MBA grads
                                                           flooding the marketplace at a rate of 150,000 per year.

                                                 Learning Without Limits

                                                                                                        A Vision For Education

Today’s business executives recognize the necessity of                            I urge you to take the time to research the DBA. It’s
developing practical, specialized knowledge in order                              an applied degree that builds logically from your MBA.
to compete in an increasingly complex world. And,                                 The doctoral project can be tailored to match your
in a competitive and challenging economic climate,                                specific areas of expertise and interest. Earning the
aspiring business leaders are looking for ways to                                 degree from an accredited online university can be
distinguish themselves from the pack of MBA grads                                 achieved while you continue to progress in your current
flooding the marketplace at a rate of 150,000 per                                 position, without compromising your family
year. Also, business decision makers are hungry for                               and personal obligations. And, in this economic
individuals with the talent and skills that are the unique                        climate and rapidly changing global business market
hallmark of the DBA.                                                              with its demands for qualified professionals, it’s the
                                                                                  right degree and the right time.

Dr. Donald Hecht is Founder and President Emeritus of California Southern University. CalSouthern is an institution offering high-quality,
accredited online degree programs in business, psychology, and law, all at an affordable tuition with interest-free payment options.

A Vision for Education is published in conjunction with Learning Without Limits: The California Southern University Initiative for a New
Paradigm in Higher Education.

                                                  Founded in 1978

                                                                    Learning Without Limits


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