GCSE BUSINESS STUDIES LESSONS VIA THE INTERNET Title: Business Growth – Franchising Web Site Address: www.british-franchise.org.uk Area of Syllabus: Business: Aims, Types and Organisation The purpose is: To identify what franchising is, what it involves, and the advantages/disadvantages it offers. ASSESSMENT OBJECTIVE: Demonstrate Knowledge and Critical Understanding STUDENT ACTIVITY Look up the following web site address and answer the questions that follow: www.british-franchise.org.uk (Now press on ‘red print’ to enter site) 1. Click on the hyperlink ‘What is franchising’ and find a brief definition. 2. Scroll down and find 5 advantages of franchising. 3. Who is in control of a franchise? 4. What fees have to be paid to the franchisor by the franchisee? Click on the back button to take you back to the Menu Page. In the section ‘What is Franchising?’ click on the ‘case studies’ hyperlink. 5. Why do entrepreneurs choose to set up a franchise? 6. List 3 franchise businesses. ASSESSMENT OBJECTIVE: Application of knowledge, interpretation, analysis and judgement 7. What are the drawbacks of setting up a franchise as opposed to setting up independently? 8. Your friend is considering starting up a business, he is considering taking out a franchise instead of setting up independently. Evaluate whether franchising is a good method of setting up in business.
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