Distribution__Supply_chain_Rajendra by ashrafp


RAJENDRA KUMAR PATRA, SUMITOMO CHEMICAL, BSc. Ag, MSc. Hort. Spl Fruits & Vegetables, MBA (Marketing)

     Cell No- 9831516570

     E-mail: rajendrapatra77@yahoo.co.in


     To associate myself with an organization where there is an opportunity to share & upgrade
     my skills for the development of the self and the organization served for.


       After completion of my MSc. (Hort.) from B.C.K.V Mohanpur WB, I have worked for
     more than 8 years in Agribusiness companies at different capacities. Then in between I did
     my full time executive MBA (Specialization Marketing) from Deemed University IBAT
     Bhubaneswar. The varied experience and exposure I have gained helped me to grow

            1. Currently working with Sumitomo Chemical as a Regional Marketing and
               Distribution Manager for West Bengal, Assam and other north east states. Though
               it’s a low populated organization so to looking out my previous experience handle
               hear distribution & Supply chain Management functions also for the zone.
               Coordinate with Factory and handle 6 distribution points and meet the
               requirement as demand by sales team and also do the marketing and sales activity
               in WB and NE states. Handle customer complain, coordinate with sales team to
               understand the diversification in market and to achieve our target.

            2. Worked with the largest rural retail company in India “Hariyali Kisaan Bazaar” as
               a Distribution and Supply chain Manager– Looking for Seeds pesticides.
               Responsible for take the management of all distributions hub located all India.
               Meet the requirements weekly basis for all 300 outlets located all over India.
               Fulfill > 1000 orders and demands in a month during pick season, Market
               linkages, team management, vendor management, work in pressure to meet the
               supply during the season, Handle customer complains as per complain policy,
               work in the IT skills like SAP, MAP and MS office and MS Excel.

            3. With Largest Agrochemical Company in the world Bayer Crop Science Ltd.
               Experience in introducing all range of hybrid paddy and corn seeds in Orissa
               market. Introduces and established Herbicides like Phenoxyprop, Oxydiargyl, and
               various range of Insecticides in Orissa and WB market. Managing warehouse for
               2 & half year at Orissa. Good exposure in wide range of crop management
               (Potato, Paddy, Cotton, Maize, Vegetables, Mustard, Mango etc.), farmers
               meeting, mass campaigning, field show, audio visual adds,

   Work as a “Regional Manager(Marketing & Distribution)” with Sumitomo Chemical
    in charge West Bengal, Assam and NE states
   Worked as “Distribution & Supply chain Manager “with DSCL, Hariyali Kisaan
    Bazaar (A unit of DSCL group) in charge all India. (July. 2007 to Sept 2009).
   Worked as “Territory Manager” with Bayer Crop Science at Orissa.(Jan 2005 to June
   Worked as “Territory Exe.” with Dwidt Delcer Bioscience Pvt. Ltd.(April 2002 to
    Dec 2004)


   Solely responsible for all 6 distribution point, meet all demand & order coming
   Handle customer complain as per the policy of the company
   Develop relation with traffic department, Manage and coordinate with transporters.
   Long term promotional plan for upcoming new products like new Acaricide and Rice
    Herbicide. Prepare sales budget and planning accordingly to meet the demand
   Handle and plan the whole visit to east zone foreign scientist delegates.
   Responsible for all Marketing and promotional activity in these states.
   Planning and execution of important decision like POP, campaign planning, product
    lunching, close coordination with sales team to achieve sales target, giving inputs to
    HO about pricing and activity of competitors
   Execution product wise scheme, peoples training about new product.
   Regular field visit and supervise the team for all kind of field activity.


   Work as a Distribution & Supply chain Manager located at Head office NOIDA
   Planning and execution of important decision for distribution and supplies, work and
    coordination in different aspects external and internal customers
   Coordinate with all logistics partners to meet the weekly demands from all 300
   Manage >1000 supplies all over India as per demand and planning to our different
    distribution points located all over India.
   Responsible for vendor management, supply chain management, negotiation for
    better price and ensure availability to our internal as well as external customers.
   Manage Traffic department and transporters
   Training of team to handle major responsibilities.
   Manage the team of 15 people located different place.
   Well exposure to work under SAP and MS office excel and PPT presentation.
   Coordinate with Sale manager and understand the sales budget to meet the demand in

   Generation of sales order from Distributors / Dealers and simultaneously supervise
    timely collection of payments.
   Established corn seed and Hybrid paddy and corn in Orissa market.
   Hardcore professional with expertise in identification of market opportunities and
    converting them into concrete value achievements through planning & strategic
   Generation of Demand for Bayer products by conducting grass root level promotional
    work, which includes:
           Training, Supervision and Monitoring of Sales officers and Field Assistants.
           Conducting Field promotional work i.e. Multi locational Trials, Farmers
             Training camp, campaigning, field days, Dealer and Distributors meet etc.
           Support field sales officers to achieve the expected objective.
   Establish and maintain a reliable Distribution system.
   Creator of valued channel partnership across the territories.
   Expand distribution system in line with business growth and market need.
   Respond to customer inquiries and monitor problem resolution to ensure timely
    customer service.
   Handle the warehouse and the entire staff for a smooth operation of Bayer business in
   Maintaining DSO on a daily basis for credit control, to meet the need of the company.
   Hardcore experience of excellent teambuilding & relationship management.
   Maintain and increase year to year the market share be replacing phase out products
    like metacid, hinosan, metasystox, Folidol dust.


   Worked as a Consultant for Fruit Orchard farmers Farms in WB during my Thesis
    work on Guava at the post- graduation level.


   Represented Bidhan Chandra Krishi Viswavidyalaya, in the East zone Inter University
      Cricket Tournament (Patna), 2000-2001.
   Represented B.C.K.V. in the East Zone Inter University Badminton Tournament
      (Bilaspur, MP.), 2001-2002.
   Represented B.C.K.V. as a Sports Secretary in the year of 2001-2002.


     2005- Training on vegetable crop management.
     2006- Training on Channel management and Presentation skills
     2008-Training on Business Etiquettes and personality development (DSCL)
     2008- Training on SAP users and supply chain and logistics management

  Date of Birth       : 29th May 1977.
  Marital status     : Married.
  Languages known :( read/write/speak) : English, Hindi Oriya and Bengali.
  Fathers Name      : Mr. P. Kotesh Patra
  Permanent Address: Plot – 224, Lane 9, Road 1, Jagannath Vihar
                       Baramunda, Dist- Khurda, Bhubaneswar
                       Orissa-751003 Ph – 0674 - 2553305


            SAP, MAP, MS office,
            Ms-word, Ms-excel, Ms-PowerPoint.


Traveling, interacting with people, Reading Magazines and Photography


Course                 Year   Board/University/Institute
Matriculation          1992   Unit 8 Boys High School, Orissa Board
Inter Agriculture      1995   Kulvaskar Ashram Ag. Inter college, UP Board
BSc. Agriculture       1999   Bundelkhand University, Jhansi
MSc. Horticulture      2002   Bidhan Chandra Agriculture University West Bengal
MBA, Marketing         2008   IBAT, KIITs Deemed University, Bhubaneswar
MDST                   1998   Master degree in software technology IEC

Place: Kolkata                                                 RAJENDRA KUMAR PATRA

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