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You can’t buy a warning system for breast cancer, so self-check regularly. ’ Help us raise HK$1.3 million What is Pink Revolution Pink Revolution is Cancer Fund’s annual breast cancer awareness and fundraising campaign. In accordance with the international month of breast cancer in October, Pink Revolution promotes the importance of early detection and raises funds towards Cancer Fund’s free breast cancer support services here in Hong Kong. Every year, more than 2,500 women are diagnosed locally with breast cancer. You can help empower women in our community by promoting the importance of early detection and making a valuable donation towards our free and valuable support services. Help us make life better for people touched by cancer, ensuring no one faces cancer alone. How your donation helps Funds raised from Pink Revolution will directly support Fast Facts on last year’s Cancer Fund’s long and short-term initiatives to minimize Pink Revolution the burden of breast cancer, and to provide comfort to • 108 corporates and over 2,600 participants supported those women and families touched by the disease. Find Pink Revolution out what you can do by visiting www.cancer-fund.org/pink. Pink Ambassador Vivian Chow Breast cancer is the most common form of cancer among women in Hong Kong, and I am asking all women to be aware of its threat. My mum always said that ignoring symptoms won’t make it go away, so that’s why I always remember to examine myself regularly, no matter how busy I am. Health is priceless. We must protect our greatest asset. As a woman, I certainly understand the devastating affects that a breast cancer diagnosis can bring. Yet with the support of families and professional guidance offered by the Cancer Fund, cancer is not the end of the world. There is a way forward. This year, I invite everyone to pick a day in October to dress in Pink. Make a donation and wear a Pink item to show your encouragement and support to those touched by breast cancer. Jennifer Age 10 daughter of cancer survivor In my My Mum’s Breast Cancer Story own When my mummy was diagnosed I got to chop the vegetables all by with breast cancer, my brother and I myself. We made sure mummy was words knew she had to go to hospital. But doing her exercises to stop her arms we thought that when she returned from swelling, and daddy gave us home, she would be better. money to go to the supermarket by ourselves. Mummy even let me carry My mummy and daddy started to her handbag to the store. We were whisper a lot more at home, and so grown up. sometimes my mummy would cry. My brother and I started to feel left Polly said that mummy might get out, and mummy was not as cheerful tired or sometimes sad when she as she normally was. I really wanted goes to have chemo because the to help mummy feel better but I medication is quite strong. So she didn’t know how. put me in charge of drawing up a big poster with different pictures on it. A week after mummy returned from That way, mummy can put a sticker hospital, we all went for a tea party next to the picture that matches her at CancerLink where we met Polly. mood so we know how she is feeling. She said that my brother and I I like art a lot so I was really excited could play a very important part in to draw pretty pictures. Mummy said mummy’s healing process and we I can draw better than famous artists got to have very important jobs. like Renoir. I was so happy mummy My brother and I started to help liked my drawings. my daddy cook dinner at home and When mummy started to lose her hair, we got to go with her and help her pick a wig. We got to try on wigs too. Mummy looks pretty in a wig, but I like the colorful scarf she wears at home. It has pink and blue in it, my two favourite colours. My brother and I make sure we give mummy a hug and a kiss everyday. She says it makes her feel better and she will get soon faster if we give her more kisses. I can tell it is working because mummy’s hair has started to grow back and she is a lot happier these days. I Jennifer and her mother, Karen love being able to help. Karen Age 43 breast cancer survivor My story When I was diagnosed with breast “Just being able to share my worries and questions with cancer at the age of 42, my first people who can truly understand how I felt provided me thought was of my two children and the effect that this would have with so much more confidence.” on their lives. There was and still is, a sense of guilt attached to the of nurturing our relationship or disruption and fear that is caused by communication. He wasn't very all of the surgeries, treatments and good at expressing his emotions, the unknown. I was terrified of my and days when I was beside myself children losing me, and me of losing with worry, he failed to recognize my children. I was in desperate need of a hug. My children were 12 and 10 when Perhaps he was scared. I think he I was diagnosed, and they didn’t wanted to place me in a protective quite grasp the seriousness of my bubble, which in a way is nice, but illness at first. They still demanded also extremely isolating for me. all the things from me they were I don’t mind the fact that I lost a accustomed to, like taking them to breast to cancer. To me it is nothing counselling session with Polly at friend’s houses, cooking, tidying compared to the possibility of losing CancerLink in Central, who helped up and so on. Being diagnosed my life and my kids. After I received to explain things to my children and with stage III breast cancer, I had Cancer Fund's recovery pack in helped us all adjust to new roles in to undergo a mastectomy, followed the hospital – which contained a the home throughout my treatment. by chemo and radiotherapy. It was guidebook on recovery - I called It was such a great help to have a painful and draining, both physically their CancerLink centre, where I trained professional bridge the gaps and emotionally. made an appointment with their in communication and offer us all But being a mum, I found inner breast cancer nurse. encouragement. I also attended peer strength. I wasn’t going to let cancer group sessions with other women She helped to fit me with a prosthesis take me away from my kids, and the living with breast cancer. and advised me on after-surgery challenge of treatment was minute care. I now wear a prosthesis in People say that cancer doesn’t compared to the anxiety and worry my bra, but my husband is taking change your personality, but I that manifested in my own mind. some time to adjust to my new disagree. Cancer has been a real Even though I knew many women appearance. We haven't broached wake-up call to remind me just how who had battled breast cancer, when the topic of sex yet, but I hope we precious and fragile life is. Time it happens to you, your sense of will resume being intimate after the is short. I have become bolder in control seems to fly out the window. stress of this experience subsides. expressing my opinion, I don’t suffer My husband was very practical and The nurse at CancerLink encouraged fools, and I’m determined to spend matter-of-fact about my diagnosis. us to join their ‘couples workshop’ my free time enjoying the things I love He did a great job at re-organising to talk through some of the changes or have always wanted to pursue. the way we worked at home to that couples commonly experience Cancer was a difficult journey, but take up the lion’s share of cooking, when one spouse has cancer. not a bad one. Life is full of ups and ironing and, managing the kids, on There were many times when I lost downs, and I think it is true when top of working full time. my patience with the kids. They people say, “the worst things in your But at the same time, his additional didn’t understand the stress and life can contain the seeds of the workload left little in the way worry I faced. We arranged a family best.” I’m looking forward. Show Your Support and Get Involved this October by being Proud to be Pink. www.cancer-fund.org/pink CREATE ur own Create yo ADVOCATE g page w ith fundraisin DIY tool Pick any day in October our online to dress in pink for breast cancer awareness Perfect for Schools, Corporates and Sporting Groups! Pick any day in October to dress Pink! This year, put the "fun" in fundraising and create your own unique fundraising event to raise funds for breast Make a donation and wear a Pink item of clothing to help cancer services! show your encouragement and support to those touched by breast cancer. In just a few steps, you can create a unique webpage for a special event or activity, where you can invite Dress Pink Month is a great way for you to help spread friends or colleagues to make a donation directly to the breast aware message and communicate the Hong Kong Cancer Fund. importance of early detection. Help us remind women that early detection saves lives. Donations will be received via the internet. A list of your donors and the total amount of funds raised will be shown on your webpage. After receiving donations, we will issue receipts and thank you letters to each of your donors. For details, please visit : www.cancer-fund.org/pink Corporates get in the spirit of pink by selecting a day in October “We raised over HK$100,000 for the Cancer Fund using their DIY to come to work dressed in pink! For information on corporate website. It is fast, efficient and easy, and donations are made directly to participation, please e-mail email@example.com. the Cancer Fund.” Cisco Head of Philanthropy, Michael de Haas DONATE Donate HK$100 or more and receive a pink photo-key ring ( whilst stocks last ) How your donation helps Funds raised from Pink Revolution will support both short and long term initiatives to minimise the burden of breast cancer, or to provide comfort to those touched by the disease: A groundbreaking study on the use of Accelerated Partial Breast Irradiation (APBI) in Asian women. The advantage of this treatment is that it can reduce radiation treatment time from five weeks to five days Free Gift Psychosocial research programme at Hong Kong University. For every donation of $100 or more, you will receive The findings of this research will help therapists to better one Pink Revolution 2009 Photo Frame Key Ring understand the emotions experienced by women diagnosed (while stock lasts) and an informative breast cancer with breast cancer, with the objective to improve emotional education booklet as a token of our appreciation. and practical support needed by patients throughout their Make your donation now! treatment Upon successful donation, we will send you a Recovery packs for all women undergoing breast cancer “Pink redemption coupon” so you can redeem surgery your keychain at all city’super and LOG-ON locations in Hong Kong. Redemption period is Supportive home care visits from October 1 to November 21, 2009. Peer sharing groups & rehabilitation workshops held at CancerLink, Cancer Fund’s community support centres How to Donate Lymphoedema care workshops • Donate online: www.cancer-fund.org/pink Breast cancer patient counselling • use the enclosed donation form Breast cancer patient support groups • or call 3667 6333 Wigs for the “Look Good, Feel Good” programme Nurse training Post-surgery and post-masctectomy bras and supplies for the Breast Centre at Kwong Wah Hospital Enjoy a cuppa in style with Zojirushi’s Pink glass vacuum handy pot (1.0L; HK$148) and stainless steel vacuum mug The Shanghai Tang “Ru Yi” keychain is identical (0.36L; HK$128). From September 2009 in sound to the Chinese phrase, “everything to March 2010, part of the proceeds as you wish”, symbolizing good fortune and generated from these two nifty items will prosperity. Limited to 888 pieces and priced be donated to Pink Revolution. Items are at HK$380, each keychain has a unique serial available through all Zojirushi dealers. number engraved at the back of the “Shanghai Tang” blessing charm. All profits from the sale of this specially-designed gift of luck will be donated to Pink Revolution. Homegrown fashion brand Jessica is supporting the community of women and Sho families touched by breast cancer by taking Sho p part in Pink Revolution. Echoing Cancer p i n O with our Fund’s “Proud to be Pink” theme, Jessica is c p introducing a sparkling crystal roller ball pen proc t o b e r, ink par eed whe tne for sale as a ‘pink item’. The pen, retailed brea st ca s be n r e p rs at HK$100 is available in light pink and hot ncer efit our a r t fuchsia from October 1st at all Episode, serv ices free Episode Studio and Jessica stores in Hong Kong. A portion of the sale proceeds will be donated to the Pink Revolution. PizzaExpress have crafted a special HK$168 8th Anniversary set menu for Salvatore Ferragamo the month of October, has created a pink collection of bags, with HK$8 of each set menu being donated to shoes, T-shirts and accessories that the Cancer Fund. PizzaExpress have also pays homage to the brand’s heritage, selected 10 October 2009 as dress pink day using CRYSTALLIZED™ - Swarovski throughout all PizzaExpress locations in Hong Element as a key component of the Kong. Join in the spirit of pink and frequent design. A percentage of sale proceeds PizzaExpress on October 10th, where all staff in Hong Kong will be donated to Pink will be dressed in pink and revenue generated Revolution in support of their free on that day will be donated directly to Cancer breast cancer support services. Fund’s Pink Revolution. Message from Pink Revolution’s Major Sponsor The B o dy Sho p ® Breast cancer is the most common support of charities such as the form of cancer amongst women in Hong Kong Cancer Fund or through Hong Kong, and The Body Shop® is its social campaigns in-store, The pleased to be able to fully support Body Shop® celebrates the beauty the Hong Kong Cancer Fund’s of individuality and diversity, annual breast cancer awareness and promotes development of and fundraising campaign, Pink self confidence and personal Revolution. empowerment. Contributing to this worthwhile By working closely with the Hong campaign is part of The Body Kong Cancer Fund, The Body Shop® Hong Kong’s commitment Shop® hopes to be able to provide to its five core values, which assistance and encouragement to include Activate Self Esteem and women living with breast cancer. Vivian Sun, Defend Human Rights. As the Every woman has the right to feel Head of Brand and Values original, natural and ethical beauty The Body Shop (Hong Kong and Macau) ® fabulous about the way she looks, brand, The Body Shop® has always regardless of her age, weight, skin believed that businesses have the colour, health and background. responsibility to use profit for The Pink Revolution campaign is good. This mission has led the a timely and powerful reminder retailer to continue to play an to all of us that we can make a important role in the communities difference to someone else’s life, in which it operates. beginning with the way we treat Whether it is through the direct ourselves. The Body Shop® International plc is a global manufacturer and retailer of naturally inspired, ethically produced beauty and cosmetics products. Founded in the UK in 1976 by Dame Anita Roddick, The Body Shop® now have over 2,400 stores in 61 countries, with a range of over 1,200 products. In Hong Kong & Macau, The Body Shop® stores span across 46 locations, and is proud to support this year’s Pink Revolution as a major sponsor. A Reminder to Look, Feel & Compare Early detection is your best protection against cancer. Hong Kong Cancer Fund reminds women to be breast aware and self-check regularly in aid of early detection. Follow these simple guidelines in getting to know your breasts. Look for.... Feel for.... Compare.... Remember.... • Changes in the skin of the • A lump, lumpiness or • Compare the size, shape and • Know what is normal for you. breast – such as puckering or thickening that is not related appearance of one breast • See your doctor about any dimpling, or unusual redness. to your menstrual cycle and with the other. NEW or abnormal breast occurs in one breast only. • Changes to the nipple – such • Compare your left and right changes. as a change in shape, crusting, • Persistent or unusual pain – breast/nipple to spot any • If in doubt, check it out! a sore or ulcer, or inverting of which is not related to your unusual differences. the nipple. normal menstrual cycle. • Discharge from the nipple that occurs in one breast and is bloodstained. Diagnosis If you or your doctor has found a change in your breast, your doctor will examine your breast and ask about your family history. If your doctor thinks the breast change could be cancer, a number of tests will be done to confirm the diagnosis. Mammogram This is an x-ray of the breast. The breast is flattened between two plates of the x-ray machine. You may find this uncomfortable and a little painful. Further Tests Ultrasound If the breast change turns out to be cancer, more tests may be Uses sounds waves to help find lumps or other changes in the breast. done. A bone scan, chest x-ray and A gel is spread over your breast and a small transducer is moved over blood tests maybe done to check the skin. that the cancer has not spread to Biopsy other parts of your body. If a lump is detected on a mammogram or ultrasound, a biopsy will be If you have any questions about breast taken. Part of the lump from the area of change will be removed and cancer, please call our hotline on 3656 0800 examined under a microscope. (KLN) or 3667 3000 (HK). New in 2009 Breast Cancer Recovery Packs Filled with Love Hong Kong Cancer Fund developed a brand new breast cancer recovery pack to comfort women who have recently undergone breast cancer surgery and treatment. Issued to more than 2,000 breast cancer patients every year, throughout Hong Kong’s major public and private hospitals, the bags contain comforting items like a teddy bear and get well message, in addition to valuable rehabilitation items such as a squeeze ball and a dumb bell water bottle. I was so touched to receive the breast cancer recovery pack when I was in hospital for treatment. I want to thank everyone who supports the Hong Kong Cancer Fund and presented me with such an unexpected gift. You made such a difference to my emotional well-being, and I hope I can one day repay your generosity. Agnes Lim, age 39 Sisters are Doing it for Themselves Under the Cancer Fund umbrella is a wide range of self-help groups, where people living with the same kind of cancer can get together, share their experiences and provide one another with mutual support. For women living with or recovering from breast cancer, there is a wonderful support group called the Hong Kong Breast Cancer Alliance. This group consists of three self-help groups, who help patients and their family members overcome the hurdles of a breast cancer diagnosis through mutual support. Members of the Breast Cancer Alliance build friendships Members provide valuable tips and much-needed that last a lifetime. encouragement to one another through social activities, new friendships, and activities that help to boost self-esteem, alleviate anxieties and restore confidence. Through the buddy system, they also comfort newly-diagnosed patients by For more information on the Hong Kong Breast conducting hospital visits and other offers of support that any Cancer Alliance or to seek peer support from good friend would do to help their buddy in a time of need. fellow breast cancer survivors, please contact the CancerLink hotline at 3656 0800 (KLN) or 3667 3000 (HK). DONATE TO Please complete the form below in BLOCK LETTERS and return to us by post to the Hong Kong Cancer Fund, Freepost No. 10 (No stamps required) or by fax to 3667 2100 I would like to support the Pink Revolution and make a donation of: a HK$2,000 a HK$1,000 a HK$500 a HK$300 a HK$ Donations over HK$100 are tax deductible and will receive a Pink booklet & One Pink Photo Frame Key Ring (while stocks last) as a token of our appreciation Personal Information 1168 Surname (Mr / Mrs / Ms): First name: Address: Daytime Tel. No.: Mobile phone No.: E-mail: Fax No.: ID / Passport No. (for de-duplication purpose) : Date of birth: (DD/MM/YYYY) We are privacy compliant. This is collected to help us verify your identity. Donor No. (if applicable) : Donation Methods a Cheque (Payable to Hong Kong Cancer Fund) Cheque No. : a Credit Card (Fax to 3667 2100) a Visa a Mastercard a Amex Cardholder’s Name: Card No.: Card Issuing Bank: Expiry Date (minimum validity two months): Card Holder’s signature: Please tell us how you would like to receive our latest news and developments a In English a In Chinese a Email a Post a Email & Post Hong Kong Cancer Fund would like to assure you that information collected will be treated with the strictest confidence and for internal use only. We are keen to share with you our latest news and development on an on-going basis. If you still prefer not to receive mailings from us, please contact us. All donations of HK$100 or above are tax deductible. Thank you for your generosity. If you have any enquiries please call 3667 6387.
"Pink Revolution this October"