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					Jonathan Riddle
Liane Marcotulli
 Kevin Broome
    CSCI 110
  Computer Geeks
   April 23, 2008
Website Dating Services

         Registration
          Availability
      Special Features
         Ease of Use
        Help Services
           
            


           

    
                    


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Only 8 of the 19 pages of registration on eHarmony.com
                         EASIER




Match.com registration is less demanding, easier to fill out




                        SIMPLER
      Match.com Ease and
           Usability
 Very easy to use and navigate.  Search results show the
                                   person’s age, location, and
 Loaded with features, but it     gives a brief description.
  costs money to use them.
                                    In addition, the user has the
 Free six month subscription.       option to send an email, chat
  Allows the user to see their       (if the person is online),
  matches.                           wink at the person, leave a
                                     voicemail for the person, or
 The search feature gives the       add the person to your
  user a great deal of information   favorites.
     eHarmony.com Ease and
           Usability
 eHarmony is based on the         The survey inquires into hundreds
  theory that there are             of these "dimensions," then uses
  hundreds of dimensions that       your responses to cross match you
  every person has and by           with other eHarmony members.
  cross analyzing dimensions,
  the service creates highly
  compatible matches for you.

 After signing up, you must       It is very easy to find matches
  complete an in-depth              because the site actually does it for
  personality survey that           the user.
  literally takes about an hour
  or so to finish.
                   Help Features
          Match.com                           eHarmony.com
   Many headings with subheading        Focused more towards
    that help the user easily find        Frequently Asked Questions
    what they are inquiring about.        (FAQ).
   Headings include FAQ, contact        Subheadings include:
    info, advice, and safety tips.           Popular question examples
   Links the user to a forum for            A search field that allows the
    people to discuss problems they           user to type any keyword of a
    have encountered on the                   question they have
    website.                             Lacking contact information.
                  Availability
          * Open 24 hours a day * Does not
        experience log-in delays due to heavy
                        usage
Match.com                              eHarmony
*$29.95 per month                     *$49.95 per month
*Anyone with an                       *Limited to hetero-
Internet connection                    sexuals looking to
                                       get married
In order to be accepted as a member within
  eHarmony, one must be:
 emotionally healthy
 Heterosexual
 looking to get married (casual daters and one night
  stands need not apply)
 Gay, straight, bisexual? All are welcome
  at Match.com




         Match.com’s Marketing Strategy 1
         Match.com’s Marketing Strategy 2
eHarmony’s screening of its members is
both a positive and a negative to
  consumers
 Pro: Individuals looking for serious relationships and
  who fall within eHarmony’s standards see the website
  as upholding their own beliefs, and are more
  comfortable using their services
       Eharmony’s Marketing Strategy

 Con: Individuals who are rejected by the website see it
  as an oppressive institution
        Specific Features
eHarmony        *extensive
 questionnaire
                 *436 questions
                 *takes about one
                  hour to complete
                 *patented Compat-
                  ibility Matching System
     eHarmony’s Features:
 Premium Personality Profile
 Flexible Matching
 Open Communication versus Guided
  Communication
           Guided Communication
   Stage One: Read Your Match's "About Me" Information
    Look over a page of detailed introductory information about the match.
    Learn about their match's occupation, proudest moment, and most
    important influences, etc.

   Stage Two: Send 1st Questions
    Choose five easy-to-answer, informative questions to ask your match.
    For example: "If you were taken by your date to a party where you knew
    no one, how would you respond?"

    a) Stay close to my date, letting him/her introduce me
    b) Find a quiet spot and relax alone
    c) Strike out on my own and make friends
    d) Ask my date if I could skip the event

(The user may also compose their own answers to their match's questions)
           Guided Communication
   Stage Three: Exchange 10 "Must Haves" and 10 "Can't Stands"
    Exchanging personal lists of "Must Haves" and "Can't Stands" with their
    match

    Examples of “Must Have's:
    Chemistry - I must feel deeply in love and attracted to my partner.
    Communicator - I must have someone who is good at talking and
    listening.
    Wit - I must have someone who is sharp and will keep me on my toes.

    Examples of “Can't Stands:
    Rude - I can't stand someone who is belittling or hateful to people.
    Grudges - I can't stand someone who has a chip on their shoulder.
    Materialistic - I can't stand someone who sees material items as a
    measure of success
         Guided Communication
   Stage Four: Send 2nd Questions
    Exchange three open-ended questions. These questions allow for
    more thorough, detailed answers that reveal someone's inner values.

    For example:
    "What person in your life has been most inspirational, and why?"
    "Tell me about your closest friend. How long have you known them,
    and what do you like best about them?“

   Then the members can move on to Open Communication
      eHarmony’s Features:
 Secure Call
 Rely ID
 Online library of newsletters and articles




                                   eHarmony library
             Specific Features:
 Subscribers to eHarmony cannot look at other people’s
  profiles unless they have been matched to them by the
  website




 Match.com members are allowed to view anybody’s
  profile and decided who interests them for themselves
  (you don’t even need to be a member)
             Match.com’s Features:
 Create a profile, search for matches, post a
  photo, and send winks to other members all for
  free
       In a search for
       Men ages 22-29,
       20 miles from
       zip code 29401,
       32 matches
       came up




Lets you see
who is currently
active and who
has been
recently active
      Match.com’s Features:
   Mutual Matches
   Reverse Matches
   Saved Searches
   Match Words
       Match.com’s Features:
   Windows Live Alerts
   Match Talk
   IM
   Forward Emails
   Hide profile
   Member Spotlight
         Match.com’s Features:
 Match.com Platinum
 Match International
 Happen Magazine



  Happen
  Magazine
                      Conclusion
    Match.com seems to provide the best and easiest
      experience overall for the following reasons:
               Registration not as overwhelming
 Specific features are more personal, interesting, and interactive
                    Cheaper registration cost
                         Open to anyone
            Not as pushy as eHarmony (less emails)

				
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posted:8/25/2011
language:English
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