April 23, 2008
Website Dating Services
Ease of Use
Only 8 of the 19 pages of registration on eHarmony.com
Match.com registration is less demanding, easier to fill out
Match.com Ease and
Very easy to use and navigate. Search results show the
person’s age, location, and
Loaded with features, but it gives a brief description.
costs money to use them.
In addition, the user has the
Free six month subscription. option to send an email, chat
Allows the user to see their (if the person is online),
matches. wink at the person, leave a
voicemail for the person, or
The search feature gives the add the person to your
user a great deal of information favorites.
eHarmony.com Ease and
eHarmony is based on the The survey inquires into hundreds
theory that there are of these "dimensions," then uses
hundreds of dimensions that your responses to cross match you
every person has and by with other eHarmony members.
cross analyzing dimensions,
the service creates highly
compatible matches for you.
After signing up, you must It is very easy to find matches
complete an in-depth because the site actually does it for
personality survey that the user.
literally takes about an hour
or so to finish.
Many headings with subheading Focused more towards
that help the user easily find Frequently Asked Questions
what they are inquiring about. (FAQ).
Headings include FAQ, contact Subheadings include:
info, advice, and safety tips. Popular question examples
Links the user to a forum for A search field that allows the
people to discuss problems they user to type any keyword of a
have encountered on the question they have
website. Lacking contact information.
* Open 24 hours a day * Does not
experience log-in delays due to heavy
*$29.95 per month *$49.95 per month
*Anyone with an *Limited to hetero-
Internet connection sexuals looking to
In order to be accepted as a member within
eHarmony, one must be:
looking to get married (casual daters and one night
stands need not apply)
Gay, straight, bisexual? All are welcome
Match.com’s Marketing Strategy 1
Match.com’s Marketing Strategy 2
eHarmony’s screening of its members is
both a positive and a negative to
Pro: Individuals looking for serious relationships and
who fall within eHarmony’s standards see the website
as upholding their own beliefs, and are more
comfortable using their services
Eharmony’s Marketing Strategy
Con: Individuals who are rejected by the website see it
as an oppressive institution
*takes about one
hour to complete
ibility Matching System
Premium Personality Profile
Open Communication versus Guided
Stage One: Read Your Match's "About Me" Information
Look over a page of detailed introductory information about the match.
Learn about their match's occupation, proudest moment, and most
important influences, etc.
Stage Two: Send 1st Questions
Choose five easy-to-answer, informative questions to ask your match.
For example: "If you were taken by your date to a party where you knew
no one, how would you respond?"
a) Stay close to my date, letting him/her introduce me
b) Find a quiet spot and relax alone
c) Strike out on my own and make friends
d) Ask my date if I could skip the event
(The user may also compose their own answers to their match's questions)
Stage Three: Exchange 10 "Must Haves" and 10 "Can't Stands"
Exchanging personal lists of "Must Haves" and "Can't Stands" with their
Examples of “Must Have's:
Chemistry - I must feel deeply in love and attracted to my partner.
Communicator - I must have someone who is good at talking and
Wit - I must have someone who is sharp and will keep me on my toes.
Examples of “Can't Stands:
Rude - I can't stand someone who is belittling or hateful to people.
Grudges - I can't stand someone who has a chip on their shoulder.
Materialistic - I can't stand someone who sees material items as a
measure of success
Stage Four: Send 2nd Questions
Exchange three open-ended questions. These questions allow for
more thorough, detailed answers that reveal someone's inner values.
"What person in your life has been most inspirational, and why?"
"Tell me about your closest friend. How long have you known them,
and what do you like best about them?“
Then the members can move on to Open Communication
Online library of newsletters and articles
Subscribers to eHarmony cannot look at other people’s
profiles unless they have been matched to them by the
Match.com members are allowed to view anybody’s
profile and decided who interests them for themselves
(you don’t even need to be a member)
Create a profile, search for matches, post a
photo, and send winks to other members all for
In a search for
Men ages 22-29,
20 miles from
zip code 29401,
Lets you see
who is currently
active and who
Windows Live Alerts
Match.com seems to provide the best and easiest
experience overall for the following reasons:
Registration not as overwhelming
Specific features are more personal, interesting, and interactive
Cheaper registration cost
Open to anyone
Not as pushy as eHarmony (less emails)