FELICIA CRAWFORD-SMITH, SPHR
SE Atlanta, GA 30316 ▪ (404) 273-3193 ▪ email@example.com
HR Director with the ability to manage multiple high priority complex projects and communicate timely advice and
results in a clear and concise manner. Advanced working knowledge of employment laws and legal compliance including
Title VII, ADA, ADEA, FMLA, FLSA, Equal Pay Act, Pregnancy Discrimination Act and workers' compensation.
Excellent interpersonal skills and proven track record working in a business advisory capacity to senior management and
department heads in Sales, Marketing, Operations, Accounting and Information Technology.
AREAS OF EXPERTISE
Employee Relations Counseling Senior Managers
Policies and Procedures Legal Compliance
Consulting, Influencing, Negotiating Merger Integration
Talent Management Management Training
EYEWONDER, LLC, Atlanta, GA 2006 – Present
Director of Human Resources
Responsible for managing and overseeing all Human Resources issues and advising senior and executive management on
strategic and corporate matters. Contribute to the success of the organization by hiring, managing and sustaining engaged
employees year after year. Consult with EMEA HR to manage Human Resources affairs for six international
subsidiaries. Work closely with COO in implementing, achieving and maintaining EyeWonder’s goals and objectives.
Partner with the legal team and key business leaders to design, develop and implement effective human resources
strategies and tactics to improve the business and employee performance.
Serve as the top human resources officer for the company and as a key advisor to senior management on human
Develop, direct and oversee overall recruitment and hiring activities strategies for all exempt and non-exempt
positions. Successfully hired over 50 positions in Sales and Operations.
Transitioned from privately held company to subsidiary of a publicly traded company through corporate merger.
Develop a working relationship with the finance, operations, legal and marketing departments.
Effectively drafted and created international human resources policies and procedures to manage 100 overseas
Create and manage department budget of over $200,000. Successfully came in under budget for last 2 years.
Maintain up-to-date knowledge on human resources issues/trends and legislation that have long-term potential impact
on the business, and proactively position management to strategically respond to these issues.
Oversee and investigate all employee relations matters as they relate to federal, state and local employment laws.
Worked with General Counsel to standardize contract terms and conditions in recruiter, employment and
confidentiality agreements, which increased the efficiency in evaluating costs and in enforcing protective covenants.
FELICIA CRAWFORD-SMITH, SPHR. 404-273-3193 Page 2
SLEEP DISORDERS CENTER OF GEORGIA, INC., Atlanta, GA 2002-2006
Administered company’s benefits program including medical, dental, ltd, std, life and 401(k). Trained employees about
their benefits options and conducted open enrollments. Acted as liaison between insurance and employees and worked
with insurance companies to ensure employees received most coverage at the lowest possible cost to both the employer
and the employees. Coordinated enrollment and maintained benefits records.
Managed programs and strategic benefits plans of the organization.
Investigated new benefit programs, improved existing programs, and monitored benefit administration
Developed communication tools to enhance understanding of the company’s benefits package.
Designed and distributed materials for benefit orientations, open enrollment and summary plan descriptions.
Successfully conducted benefit related presentations for over 100 employees and advised employees and departments
on eligibility guidelines.
JOS A BANK, INC., Hanover, MD
Planner 1999 – 2002
Achieved sales and profit objectives for merchandise team. Developed and successfully executed financial plans,
assortment/buy plan, and merchandise allocation strategies. Supervised the activities of merchandise allocators and was
responsible for their development and training.
Partnered with national buyer to create merchandise strategies. Supported merchandise strategies with historical
analysis and yearly forecast.
Created and executed receipt actual vs. plan to reach targets.
Developed, executed and communicated strategic financial plans and strategies that supported the merchandising,
marketing and financial objectives of the department.
Created, managed and reviewed seasonal supplier budgets.
Masters, Business Management, University of Maryland, 1998.
Bachelor of Arts Political Science, Howard University, 1994
Senior Professional in Human Resources, (SPHR), certified since 2008
Professional in Human Resources (PHR), certified since 2005
Atlanta Women’s Network (AWN). Key participate in mentorship program since 2009
Women in Media, member since 2008
International Association of Privacy Professionals (IAPP), member since 2009
Society of Human Resources (SHRM), member since 2007