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    Pharma Market Insights:Latin America

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Introduction

At FirstWord, we think it means an anthology of concise, well-researched
and strategic intelligence reports that have the power to put you at the
cutting edge of your industry.

• That's the idea behind Pharma Market Insights: Latin America
Collection, our first-ever omnibus of best-selling market intelligence
dossiers. Filled with insights, key interviews with leading experts and
opinion leaders, statistical support and powerful analysis, the Latin
America Collection defines current issues in Latin America—and offers
the answers.
Healthcare Stakeholders in Latin America — Secrets of Engagement
What are the six most competitive and successful strategies for gaining
access to the Latin American market? This hard-hitting report lays bare
how the sales environment is changing and what marketing groups are
doing to adapt. From the increased use of the internet by physicians and
patients to tactics that address government endorsements of generics, this
dossier examines what the key players are doing—and assesses their
successes.

• Branded vs Generics Drugs in Latin America
Staying competitive in Latin America is increasingly dependent on
marketing and development strategies that address the region's diversity,
political life and economic wellbeing. Complete with industry-sensitive
sales and pricing information, this dossier examines the strategies of both
generics and branded drugs manufacturers, and defines prospects in the
future.

• Pharma Sales Forces: Mexico
With a pharmaceutical industry expected to hit $14.9 billion by 2014, an
economy ranked 11th worldwide and a reputation as a key emerging
market, Mexico is attracting the leading pharmaceutical companies. This
dossier examines why traditional sales models still work where they are
failing elsewhere, who is making the most of this and how they


• Pharmaceutical Market Access in Latin America
The politics of Latin America are as varied as the landscape. From right-
of-centre Columbia to left-leaning Venezuela, political forces define how
and where the pharmaceutical industry may operate. Offering a country-
by-country breakdown of policies, agreements and legal and intellectual
property rights, this report paints a clear picture of the region's potential,
and how to make the most of it.


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