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Serving the California September 2008 Rice Industry Vol. 11, Number 1 California rice water efficiency message goes mainstream Little wa R ter eaching valuable audiences with key messages about California rice is not always easy, but is more of a necessity today than ever before. Big resu A dynamic new CRC effort kicked off August 21, with “Little water, Big results,” a full page, full color advertisement in the lts Sacramento Bee (right). With more than 565,000 documented regular readers, the Bee offered an excellent forum to deliver the message that California rice farmers are good stewards of one of their most precious resources-water. The ad also provided deci- sion makers, opinion leaders and the public little-reported facts about California rice and water use, including water efficiency, wildlife habitat, and the environmental and urban benefits from ricelands. This information is of monumental importance, as a result of ongoing discussions prompted by the state’s drought conditions. “Little water, Big results” was also distributed to every member of the State Legislature and a link to the CRC Web site home page was provided on the ad to provide further education on the subject. Subsequent advertising will continue to tackle water and other issues of critical importance to the long-term viability of the California rice industry. Water is precious Californ in Califo ia rice is rn more wat ia, especially in New Farm Bill er wise th tim Our ﬁeld s In fact ric may look ﬂush an you m es of drought. w What’s m e ﬁelds utilize le ith water, but in ay think or e, about ss w real . to aid th one-third ater than what’s ity, they are on Conservation Programs e water fo Delta ecosystem of the wa so ter used aked up by the ly a dept h of ﬁve r our urba an inches. n neighb d the fall-run Ch to grow rice he average urban la Riceland ors. inook sa ad lmon, as s back to the envi n. s suppor w value to t well as pr ro wildlife more than 220 oviding nment, and wate species of drinking rfowl, in Our wate cluding wildlife, provid MORE FUNDING FOR CONSERVATION r of our 2, and air quality pr 500 fam ily farm ograms are cutti millions of birds ing $800 along th million in habita e Paciﬁc While al ers to gr ow rice in ng edge, reﬂectin Flyway. t AND WORKING LANDS has actu l of this ally decr has been ac eased by hieved, the am a way th at beneﬁt g an unwa s our en vering co When yo more th ount of wa vironmen mmitment T an 30 pe t. u good ab enjoy your next rcent du ter consumed by ring the ou last 30 ye our rice ﬁelds he 2008 Farm Bill Conservation Title is A Circle t helping suppor shi, paella, ris of Life in t su Every Gr California rice, otto or ric a locally e bowl, yo ars! ain. grown fo u can feel now completed. It includes new provi- To learn od with more, lo g on to www.ca sions that increase conservation funding on lrice.org working lands, mostly by reducing expenditures on the Conservation Reserve Program (CRP). CRP is a long-standing program to retire farmland, mostly in the Midwest, and return it to pure habitat. With commodity prices so high, many CRP contracts are being terminated by Continued on page 5 WTO TALKS PAGE 2 • HEAT STRESS PAGE 4 • WILDLIFE ART SHOW PAGE 6 -CRCNL Sept8 HH05.indd 1 8/27/08 8:23:36 AM Failure of WTO talks in Geneva a mixed result for U.S. Rice By Bob Cummings, Senior Vice President tion of more than just lowering tariffs. What proved fatal was the sharp dis- of the USA Rice Federation As the talks came to a close, we avoided parity between the liberalization to be T he recent failure by a core an unbalanced deal, but were left undertaken by developed and devel- group of world trade ministers looking for ways to advance our agenda oping countries. to agree on a framework for in key trade policy markets. In an effort to gain consensus, WTO cutting farm and non-farm import tar- Following seven years of negotiations, Director General Pascal Lamy tabled iffs, and for paring back each country’s approximately 30 trade ministers, a draft framework outline on July 25. trade distorting domestic agriculture including U.S. Trade Representative Earlier, the United States agreed to supports, was a win and loss for U.S. Susan Schwab, gathered in Geneva to further reduce the maximum level of rice producers and exporters. agree on specific formulas for cutting its Overall Trade Distorting Support U.S. agriculture, including rice, long agricultural and non-agricultural tariffs (OTDS) commitment to $15 billion. feared that the emerging framework and on formulas to discipline, or re- OTDS is a measure of all U.S. farm would commit the United States to duce, trade distorting agricultural sub- programs that are tied to either crop substantial and specific cuts in the sidies. Members were also set to en- prices or farm income and thus have farm safety net without compensating dorse a previous agreement to prohibit the potential to influence production visible gains in foreign market access. export subsidies for agricultural prod- and trade. (For example, payments However, a successful Doha Round ucts and to place disciplines on food under the marketing loan program would further open up markets for aid. Agreement would allow countries are counted in the calculation of the U.S. rice producers, including Japan, to move on to detailed negotiation of OTDS while the outlays for the direct Korea, Taiwan, and the EU, where rice individual tariff schedules and changes payment program are not.) access is sensitive, and success is a func- to domestic subsidy programs. Continued on page 5 Rice recipe tantalizes TV audience ombine a prominent Sacramento the 2007 Sacramento SushiMasters chef with locally grown brown Regional Competition, prepared Fried rice and the result was an ex- California Brown Rice in Lettuce Cups citing, effective way to promote new for a live segment shot last month uses for the California crop. during the KOVR-TV noon news. Executive Chef Russell Okubo of Television personality Tina Macuha Dragonfly Restaurant, a finalist in assisted Chef Okubo during the segment, with significant discussion about the nutrition and characteristics of brown rice, as well as information about the California rice industry. This recipe will help promote the industry, through the calrice.org Web site and future publications. Future media opportunities to promote the story of California rice and its positive attributes are being developed. KOVR TV personality Tina Macuha worked with Chef Russell Okubo to prepare a rice dish. 2 -CRCNL Sept8 HH05.indd 2 8/27/08 8:23:43 AM Growers and handlers to vote on CRC continuation T his fall, growers and handlers “This is one of the most important have the opportunity to vote things we do every five years. It to continue the California Rice really is democracy at its best,” TIMELINE Commission. By law, a referendum is commented CRC Chairman Mark held every five years so that all of those Kimmelshue. “All growers and handlers November paying assessments into mandatory are encouraged to vote and mail Ballots sent to all eligible growers programs such as the CRC have an their ballot back to the California and handlers. opportunity to continue the program Department of Food and Agriculture.” or wind it down. December Earlier this year, all handlers were Ballots are due to CDFA who This November, each producer and contacted and a comprehensive grower will count the votes and announce handler will be sent a ballot and list was compiled by the CDFA. the results. asked to vote. The activities of the This list will be used to conduct the commission will continue unless a referendum. majority of growers and handlers vote to discontinue it. Low water levels 2009 Rice Leadership Development in Shasta and Program applications available Oroville reservoirs A pplications for the 2009 Rice vide funding for the Rice Leadership may impact winter Leadership Development Program are due October 4, Development Program through grants to the Rice Foundation. The USA flood-up 2008. Those interested in applying need to submit a completed application form Rice Federation develops and man- ages the program on behalf of the Rice iscussions with water districts accompanied by two letters of recom- Foundation. that serve the rice industry mendation. Apply online, or download For more information about the Rice have led the CRC to begin the application and recommendation Leadership Development Program, or efforts to address potential impacts of forms from the following Web site: to have brochures and forms mailed to reduced winter flood-up. In years of http://www.usarice.com/industry/ you, please contact Chuck Wilson at low flows and low storage, state water communication/leadership.html. 870/673-7541, firstname.lastname@example.org, officials have the authority to restrict The John Deere Company and or Roberta Firoved at 916/387-2264, fall diversions. Syngenta Crop Protection, Inc. pro- email@example.com. Known as Term 91, such a restric- tion on diversions could impact the industry’s ability to decompose rice CALIFORNIA RICE LEADERSHIP DEVELOPMENT straw and severely reduce certain PROGRAM CLASS PARTICIPANTS: winter-flooded habitat along the Pacific Flyway. While each district’s water Vicky Boyd - 2001 Leo LaGrande - 1995 Michael Rue - 1990 rights for fall diversions are different, it Terry Bressler - 1996 Mark Lavy - 2002 Robyn Rominger - 1999 is believed that many rice acres could Christopher Cota - 2004 Jessica Lundberg – 2007 Don Traynham – 2005 be impacted. Chris Crutchfield - 2003 Bert Manuel - 2001 Robert Van Dyke - 1994 The CRC has begun a three-pronged effort to assist growers in developing Sean Doherty - 2008 Charley Mathews, Jr. - 1993 David Van Ruiten - 1991 viable options for straw management. John Hasbrook - 1995 Doug McGeoghegan - 1989 Kent Wiley - 2000 First, we have begun discussion with Michael Hofmann - 1991 Robert Paschoal - 2002 the State Water Resources Control Henry Kalfsbeek – 2006 Andrew Rudd - 2000 Board to assess the impact and timing Continued on page 7 3 -CRCNL Sept8 HH05.indd 3 8/27/08 8:23:43 AM Heat stress prevention of critical importance on the farm H eat stress is the buildup in the body of heat generated by the A BASIC PROGRAM OF CONTROLLING HEAT STRESS muscles during work and of heat coming from warm and hot en- STEP 1: STEP 4: vironments. Heat exhaustion and heat Assign responsibility for heat Account for the conditions of stress problems. work and of the workers. stroke result when the body receives more heat than it can cope with. • Check weather conditions. STEP 2: Train workers and • Consider how heavy the work is. On farms throughout California, super visors. • Consider whether the worker is preventing heat stress for growers • Train workers and supervisors to wear protective garments and and their workers is an important in the control of heat stress and equipment. step toward a safe, productive work the recognition, prevention and • Check if the worker is or has environment. treatment of heat illness. recently been sick or has had a The strain from heat may cause a rapid • Conduct safety meetings. sharp loss in weight. rise in body temperature and heart • Check whether the worker STEP 3: rate. Those working in the heat may is rested, is taking any Acclimate workers when medications, or appears to have not realize that this is happening be- they begin to work under hot consumed alcohol that day. cause there is no pain. Mental perfor- conditions. mance can be affected with an increase • Assign a lighter workload for STEP 5: in body temperature of about two 5-7 days. Manage work activities. degrees above normal. An increase of • Allow longer rest periods for • Set up rest breaks. five degrees can result in serious illness 5-7 days. • Rotate tasks among workers. or death. The most serious illness is • Assign work in the heat for at • Schedule heavy work for cooler heat stroke. The effects include confu- least 100 minutes each day. hours. sion, irrational behavior, convulsions, • Gradually increase the time of • Postpone non-essential tasks coma and even death. Heat stroke can work in the heat each day. during heat spells. make survivors very sensitive to heat • Watch workers’ response to • Monitor environmental for months and cause varying degrees working in the heat closely for conditions and workers. of brain and kidney damage. 5-7 days. Continued on page 8 Continued on page 8 State regulators tour California rice country T he CRC continues to educate state decision makers about the importance of the rice industry, and of the challenges facing growers. Education and outreach are critical, considering the regulatory outlook includes in- creasing scrutiny in the areas of air, pesticides and water. RECENT TOURS INCLUDED: Department of Pesticide Regulation: On June 25, the CRC hosted a tour for Chuck Andrews, Assistant Director and Chris Reardon, Chief Deputy Director. The tour provided information on pesticide applica- tion challenges, and grower concerns on future air and water Rice farmer Walt Trevethan (left) meets with DPR Chief Deputy Director Chris Reardon and Assistant Director Chuck Andrews. Continued on page 7 4 -CRCNL Sept8 HH05.indd 4 8/27/08 8:23:45 AM WTO talks Continued from page 2 countries, in some circumstances, to It was the unyielding position of many While the Lamy draft was reluctantly apply import duties higher than the developing countries, chiefly India and accepted by the United States, U.S. level allowed in the WTO’s Uruguay China, which led to the breakdown on agriculture and non-agriculture groups Round Agreement of 1994. Many July 29. saw it as providing unacceptable exclu- developing countries thought the text The USA Rice Federation commends sions from liberalization to developing went too far and were unwilling to con- our negotiators for not accepting a bad countries. It would have allowed these cede market opening for agriculture and deal. Nonetheless, we can’t turn our non-agricultural goods without further backs on the Doha Round. large cuts in agriculture support in developed countries. USA Rice will continue to work with the entire industry to provide guid- ance to U.S. negotiators and to inform Capitol Hill about trade agreements that work for rice. Substantive work on the Doha Round should resume next year with the arrival of the new U.S. administration. Conservation Continued from cover landowners who want to return their CONSERVATION STEWARDSHIP lands back into production. This es- PROGRAM (CSP) Act now for sentially freed up funding that could CSP was reauthorized in the new EQIP and WHIP! be funneled to working farms. As a Farm Bill and received $1.1 billion in result, the two major working lands funding. This program provides pay- The Natural Resources Conservation programs—the Environmental Quality ments to qualifying producers for the Service (NRCS) is already accepting Incentives Program and Conservation implementation of good stewardship applications for EQIP and WHIP. Stewardship Program—were enhanced. practices. The previous version of this Final applications for 2009 funding A third program, the Wildlife Habitat program was available only in certain must be submitted by October 31, Incentives Program, was changed to watersheds and had a tiered system of 2008. If you are interested, visit require expenditures only on private participation. your local NRCS office to inquire and lands. This change will enhance op- Many California rice farms successfully discuss what you would like to do on portunities for farmers to compete for participated in the previous version of your farm. The earlier you start the these funds (right). CSP. We estimate that approximately process, the better your likelihood of ENVIRONMENTAL QUALITY 330 contracts were written on rice submitting a successful application. INCENTIVES PROGRAM (EQIP) farms. To date, $18 million in CSP Contact Paul Buttner at (916) 387- dollars were put to work on California 2264 or firstname.lastname@example.org if you EQIP offers funding to help farmers and ranchers install or implement conservation rice farming operations. This repre- have questions about pursuing these practices to protect water, air, soil and sents two-thirds of all CSP payments conservation programs. wildlife habitat. Funding for EQIP is made in California. substantially increased by approximately The new version of CSP will now be $3.4 billion (about 27 percent). The bill offered nationwide. The new pay- adopts a new process for determining ment limit for CSP is $200,000 over pect the first opportunity to apply will payment levels for conservation practices, any five-year period and the tiered occur around Spring 2009. based on costs associated with adopting a approach is abandoned. New rules WILDLIFE HABITAT INCENTIVES practice and foregone revenue. Payment limits for EQIP have been set at $300,000 for this program are yet to be drafted. PROGRAM (WHIP) over any six-year period. This limit may CRC will track the development of WHIP provides technical and cost- be raised to $450,000 for projects deemed this rulemaking and will report back share assistance to enhance fish and to have special environmental significance. to members in future publications and wildlife habitat on agricultural ground. EQIP applications are now being accepted. Web postings. At this point, we ex- Continued on page 6 5 -CRCNL Sept8 HH05.indd 5 8/27/08 8:23:46 AM Wildlife artists carve a special niche M any people are familiar with crafted This marks the fifth straight year the duck decoys, although sig- by Tom CRC has sponsored the Wildlife Art nificantly fewer know the Newell of Show, which is an excellent way to reach incredible array of wildlife carvings Washington. bird lovers and help ensure they under- painstakingly produced by art- “I started stand the crucial role the rice industry ists across the country. carving in plays in wildlife and waterfowl hab- An excellent showcase 1969 and itat in the Sacramento Valley. of the best of this art have made “This artwork doesn’t go in form is the Pacific hundreds of birds,” the pond, it goes on the fa- Flyway Decoy Newell said. “I enjoy vorite spot on the mantle,” said the Association knowing that more than PFDA’s Jim Burcio. Wildlife Art likely, these carvings will Show. The be around forever.” 38th annual event held in Palumbo said he has had Conservation enjoyable moments in Continued from page 5 Sacramento this the Sacramento One major change in the new Farm July included a Valley, Bill is to restrict contracts solely to pri- host of shore- where vate agricultural and forestland. This bird entries, there’s will have the beneficial effect of making in com- “lots of farmers more competitive for this con- petition rice to DUNLIN servation funding. sponsored keep the by Pete Palumbo by the BLACK-CROWNED NIGHT HERON Funding for WHIP is set at $85 mil- birds happy.” California by Tom Newell lion per year through 2012. The pay- Rice Commission. “The farmer’s connection with wa- ment limit is $50,000 per year. WHIP terfowl and hunting is obvious, but applications are now being accepted. This year’s winning shorebirds included recognizing the importance of habitat a lifelike rendition of a Dunlin, carved More detailed information on these sharing with other species, such as by Pete Palumbo of New York, and a and other conservation programs can shorebirds, is just super,” Palumbo said. Black-crowned Night Heron, expertly be accessed by going to www.calrice. org and clicking on “Conservation Central.” 6 -CRCNL Sept8 HH05.indd 6 8/27/08 8:23:48 AM Commission approves a major Low water levels amendment to the marketing order Continued from page 3 of a Term 91 ruling. We are hopeful T he CRC Board of Directors results are limited to establishing a new that options can be developed that will last month approved a major assessment cap. allow the industry to provide flooded amendment to the marketing Annually the board votes on a budget fields for the fall waterfowl migration. order to increase the assessment cap to and the annual assessment rate. When Secondly, we are working with the 15 cents per hundredweight. The cur- the CRC was established in 1999, the Governor’s office to encourage state rent assessment cap is 10 cents. assessment rate was 7.35 cents per and federal fire agencies to contract All growers and handlers will be asked hundredweight. In the last nine years, early for rice straw to control erosion to vote on the assessment cap increase. regulatory expenses have increased sub- from this summer’s fires. Finally, we If passed by a super majority of both stantially. The five–year strategic plan will be approaching the California Air groups, the maximum assessment that projects costs in excess of 14 cents, Resources Board to evaluate enhance- could be charged by the commission assuming historic production. The im- ments to the burn program that might would be increased. A ballot will be pact of a severe drought would greatly provide additional burning opportuni- mailed in February 2009 and will be impact the assessment base of the com- ties during this period of low water due back to CDFA in March. This vote mission as well. levels. is separate from the referendum and its Rice country tours Continued from page 4 regulations. Subjects covered included significant time spent discussing the importance of finding alternate chem- istry for rice herbicides. State Water Resources Control Board (SWRCB): On July 25, Tam Doduc, Chair, Dorothy Rice, Executive Director and Frances Spivy-Weber, Member, visited with the CRC. The daylong tour in- cluded a water monitoring demonstra- tion, field visit, the Rice Experiment Station and the Glenn-Colusa Water District fish screen. The visitors were highly engaged and very interested in all aspects of the rice industry and agri- culture in general. California Agricultural Leadership Federation: On August 6, the CRC participated in a rice panel discussion for the CAL/DC Exchange. The California Agricultural Paying close observation to water quality testing are SWQCB officials (left to right) Dorothy Rice, Tam Leadership Federation hosts the pro- Dudoc and Frances Spivy-Weber. gram to provide an education about California agriculture to a group of Environmental Protection Agency/ entitled, The California Rice Success visitors from various regulatory agen- Office of Pesticide Programs was a tour Story, showcased the successful Rice cies located in Washington, DC. participant, and a long-time friend Pesticides Program. Debbie Edwards, Director at the U.S. of the CRC. The panel discussion 7 -CRCNL Sept8 HH05.indd 7 8/27/08 8:23:52 AM CALIFORNIA Presorted RICE COMMISSION Standard U.S. Postage Phone 916/387-2264 • Fax 916/387-2265 PAID Sacramento, CA E-mail email@example.com Permit No. 1704 www.calrice.org 8801 Folsom Blvd., Suite 172 Sacramento, CA 95826-3249 Executive Committee: Mark Kimmelshue, Chairman Charley Mathews, Vice Chairman Michael Sandrock, Secretary Frank Rehermann, Treasurer Don Bransford • Keith Davis Grant Lundberg • John Valpey CRC Staff: Tim Johnson, President & CEO Paul Buttner, Environmental Affairs Manager Julie Cader, Finance & Administration Manager Roberta Firoved, Industry Affairs Manager Jim Morris, Communications Manager Laura Quinones-Murphy, Domestic & International Promotion Manager Diana Merca, Administrative Assistant Jessica Welch, Administrative Assistant This newsletter is printed with 75% recycled and reused paper. A BASIC PROGRAM OF CONTROLLING HEAT STRESS Heat stress Continued from page 4 STEP 6: • Select lightest weight or “breathable” Additional resources on ensuring a Establish a drinking water protective garments and cooler safe environment on the farm can program. respirators that give adequate protection. be found at the California Farm • Provide sufficient amounts of Bureau Federation Web site for rural suitably cool, potable water (on • Provide shade. average, two to three gallons per health and safety: http://www.cfbf. • Use air-conditioned mobile equipment. worker per day). com/programs/rhs/. This Web site • Modify pesticide usage and handling includes information from the Farm • Provide single-use drinking cups or to reduce need for protective garments water fountains. and equipment. Employers Labor Service (FELS) • Provide water that meets water with heat illness information and quality standards. STEP 8: other safety sheets online. For more Give first aid when workers information on a FELS subscription, • Place water in locations readily become ill. accessible to all employees. go to www.fels.org, or call • Set up a first aid program. (800) 753-9073. STEP 7: • Take heat stroke victims to the nearest Take additional measures, as medical treatment facility. Developing or maintaining a heat appropriate. stress plan will help farmers ensure • Follow up on incidents of heat illness. • Provide special cooling garments. that productivity is optimized while taking safety into full account. Source: ”A Guide to Heat Stress in Agriculture,“ U.S. Environmental Protection Agency, Occupational Safety and Health Administration. 8 -CRCNL Sept8 HH05.indd 8 8/27/08 8:23:52 AM
"Little water Big results"