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              KrayOn turns school children into chefs Agency to promote Pogo’s new show

              for Cartoon Network’s Chowder           FAQ
              T o promote the show Chowder on Cartoon Network, the channel has
                partnered KrayOn Events for a cooking activity in schools across
                                                                                            T he agency’s target is to cover 1000 schools in 19 cities to promote
                                                                                              Pogo’s new program FAQ. The show demonstrates fun explanations
                                                                                            to magical occurrences, and went on air on July 19.
                                                                                                           Tabassum Modi explained, “Since the show is about fun
              Tabassum Modi, Director, KrayOn Events, said, “The show                                      experiments with kids, we took a similar format of the
              has fun characters named after dishes and food, and all the                                  experiments on ground, into the schools, so that the kids
              dishes they prepare are also uniquely named. To take this                                    could know what the show was going to be about.”
              concept forward, we’re promoting the activity by bringing
              out the chef in children. We’re reaching out to schools                                      The experiments and the content for the program have
              through a competition on preparing the most unique dishes                                    been conceptualized by Pogo. Hence, the agency worked
              with the most unique name.”                                                   closely with the content creators of the show to plan the on ground
              The activity will reach out to close to 650 schools in 15 cities across the
              country. Each school will be divided into teams as per class divisions        Following the success of a pilot for the FAQ on ground promotions, the
              (sections). Each team is made up of four students and one teacher. The on-    activity kicked off on July 20, and will continue till end-August.
              ground activity began on July 13 and will go on till the end of August.

              Collective Heads activates Star One’s Axiom rolls out road show to promote
              ‘Love Ne Milla Di Jodi’ carried out an extensive Tata Docomo in Karnataka
                                 tar One
                                              S activation program for its show Love
                                              Ne Milla Di Jodi.                                                                    T ata Docomo, the new GSM
                                                                                                                                     brand from Tata Teleservices,
                                                                                                                                   partnered Axiom Gen Nxt to
                                            Collective Heads was assigned the                                                      create awareness about the new
                                            mandate of engaging visitors at Cafe                                                   service in Karnataka. The agency
                                            Coffee Day outlets in six cities. The                                                  has conceptualized a road show
                                            agency set up video kiosks across 26 Cafe                                              that will travel across the state.
                                            Coffee Day (CCD) outlets. Through this
              kiosk, customers were invited to share his/her love story on a website.                                            Sridhar     Kamat,     Business
                                                                                                                                 Development Manager, Axiom,
              Anthony Fernandes, Assistant Manager - Client Servicing, Collective                                                elaborated, “There are branded
              Heads, elaborated, “The message on the kiosk read, ‘Plan mein                 six canters that will simultaneously move around across 15 cities and
              nahin this love story, par ‘Love Ne Milla Di Jodi’. The message               towns within the state.”
              was an invitation to audiences to narrate their story through an
              interesting video which they could upload on to a site to win prizes.”        Games based on time, like typing speed or how many friends one can
                                                                                            speak with within a minute, to communicate the brand’s unique feature
              “We promoted the contest and show extensively through merchandize,            of per-second-pulse charge, are being organised. There are also brand-
              posters and flyers in over 150 CCDs in these same six cities as well,”        related activities. The Bangalore leg of the activity kicked off with
              added Fernandes. The activity began on June 17 and went on for two            an additional 40 branded motorcycles following the canter during its
              weeks.                                                                        journey.

              Buenos rolls out 18 floats in six cities Candid engages 12,000 mothers and
              for                         kids in Bihar for Milk Bikis
              T, a portal to facilitate online tax return filing by
                individuals, reached out to corporates through a six-city road show.
              The road show comprised 18 floats that engaged audiences and got
                                                                                                                         B  ritannia partnered Candid Marketing for
                                                                                                                            an activation to promote Milk Bikis. The
                                                                                                                         activation took place in 10 towns across Bihar
              them to register for the service.                                                                          from July 5 to 25.

              The activity was conceptualized and executed by Bangalore-based                                            Devika Sharma, VP - Client Servicing, Candid,
              agency Buenos. Each of the floats is a branded canter with promoters                                       said, “The objective was to impart knowledge
              on board, visiting busy locales in each city.                                                              and highlight the importance and benefits of
                                                                                            Milk Bikis biscuits by conducting interesting interactive sessions with the
              Raj Hansoge, CEO, Buenos, elaborated, “The promoters play an                  mothers and kids. We adopted the 3E Module i.e. interactive sessions aimed
              active role in engaging the audience and assisting them through the           at Educating, Exciting and Encouraging the TG to buy Milk Bikis biscuits.”
              registration. The promoters assist a customer my getting down all the
              details and relevant paper work and completing the registration process       Branded vehicles were used to reach out to the dual TG - the mother and
              to the extent that the customer only needs to approve the application         the child. The vehicles were stationed at schools, playgorunds, parks and
              and submit the same online.”                                                  residential areas to target children. Women were engaged at vegetable
                                                                                            markets, temples and residential areas.

                                                                                                                                       Print Newsletter July 2009   10
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PDM Brand Activations looks to doubledivision of PDM India, was started 18 months ago, to focus on on-ground

                                                                                                                                                         PROMO POWER
                       DM Brand Activations, a
                                              brand promotions and activations.

                                          “We’ve achieved almost 100 percent of last year’s revenues in the first three months itself, so I expect
                                          we’ll achieve at least 200 percent of that figure in this financial year,” said Sanjay Shukla, Nation Head,
                                          Brand Activations, PDM India.

PDM’s Brand Activations business now has 12 offices in India. This would grow to 15 offices by the end of this year, said shukla. The spokesperson
mentioned the south markets, and creation of new properties, as focus areas. The headcount is likely to grow to 100 nationally
from the current 60, by the end of the year.

RSBL Spot partners Six Inches Live for DForce organizes CARnival for 7000
launch events in 16 cities                                          in Bhopal
                                       Maruti Suzuki employees Suzuki CARnival was a
                                                          he Maruti
                               ver the counter trading software ‘RSBL
                               Spot’ claims to deliver real time rates
                                                                                                               T three day event which took place
                             and features of gold and silver, and instant                                      17 to 19 July. The event was
                             execution and confirmation of orders.                                             organized by Maruti Suzuki for
                                                                                                               7000 of its Bharat Heavy Electricals
                             The brand partnered Six Inches Live to                                            (BHEL) employees in Bhopal.
                             launch the software. The first launch event
took place on July 13 in Indore. Across the country, 16 launch events                                          The event was conceptualized
are to be executed in two and a half months.                                and organized by DForce. Commenitng on the event and the various
                                                                            activities it included, Sonal Jetha, Director, DForce, said, “We had
Imran Kapadia, Business Head, Six Inches Live, said, “The objective         planned the event entirely to give a good time to the BHEL employees
of the launch event is to bring together the audiences for these            and engage them in fun format activities. We also launched the new
companies and inform them of this new product. The event is primarily       Grand Vitara at the event.”
to communicate the features of the new product.”
                                                                            Maruti Suzuki also showcased its latest models at the BHEL Senior
RSBL Spot is targeted at retail jewelers, wholesalers, jewelry              Club and extended discount packages, assured gifts and exchange
manufacturers, hedgers, and investors.                                      bonuses on bookings to guests during the event.

Fountainhead takes Toon Creator Primesite comes to Mumbaikars’
Awards to three cities for HP and rescue this monsoon, with Aircel
Cartoon Network                   lifeboats
                                                         s part of a CSR
                                   he Toon Creator Awards, an online
                                   animation contest by Hewlett
                                                                                                                               A  initiative, Aircel,
                                                                                                                               and its OOH agency
                                 Packard (HP) and Cartoon Network,                                                             Primesite, selected
                                 will be taken to around 130 schools                                                           five      problematic
                                 across Mumbai, Bangalore and                                                                  spots in Mumbai
                                 Delhi. Fountainhead Promotions and                                                            which are affected
                                 Events has been appointed to handle                                                           by rains every year,
                                 the school contact program and mall                                                           and hung up lifeboats
                                 promotions. The activity is on from                                                           on          billboards.
                                 July 13 to end-September. It might
                                 be extended to cover Kolkata and                                                              The billboards were
                                 Chennai post August.                       positioned at convenient locations for the public to use them in case of
                                                                            an emergency. One of the boats (near Milan Subway) was put to use
                                 Shubhodip Pal, Head - Consumer             during a heavy downpour on July 14.
                                 Marketing, HP PSG India, explained,
“Budding animators aged six to 14 years of age are encouraged to            The billboards had the lifeboat strung on a rope with the copy ‘In case
direct their own short animated clips, featuring characters from the        of emergency, Cut Rope’. The agency had also posted lifeguards to man
popular series ‘Ben 10: Alien Force’ and ‘Chowder’ through the              these safety nets. However, on the day when the boat was put to use, the
website Between July 13 and September                public did not wait for the life guards to arrive.
30, participants can create their own 25-second ending after viewing
a five-second clip on the website and publish it.”                          The initiative resulted in a media coverage for the brand across print,
                                                                            digital media and television.

                                                                                                                     Print Newsletter July 2009    11
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               Two-month Airtel Mirchi Premier League underway; 96ofteams Premier League. The property,      in the fray

                                        irtel is the presenting sponsor for the inaugural edition the Mirchi
                                                                  managed by Mirchi Activation, is a ten-overs-a-side cricket tournament.

                                                               Sandeep Sud, VP and Cluster Head - TN, Radio Mirchi, said, “By organizing the Airtel Mirchi
                                                               Premier League, we hope to provide a platform to the people of Chennai to showcase their cricketing

                                                               The two-month tournament began on July 18. Soniya Naik Shetty, Head - Mirchi Activation, Chennai,
                                                               revealed, “There are 96 teams participating with a total of 100 matches. The grand finale will see the
                                                               two best teams competing for prize money of rupees one lakh. The response for registration has been
                                                               phenomenal with over 400 teams calling in to register.”

               Besides the the prize money, the winning team will play a ‘show match’ with a celebrity team put together by Radio Mirchi. The Airtel Mirchi
               Premier League is powered by Mirchi Activation. Amrutanjan is Pain Relief Partner, Chennai Times is Print Partner, and Vasanth TV is the TV

               Big FM gets eco-friendly for Ganesh Big FM welcomes back school kids in
               Chatuthi with paper mache Ganpatiswith Kanpur with ‘Back to Pavilion’
                                   he radio station is tying up
                                                     local groups and associations
                                                  for making what are billed as the
                                                  first-ever paper mache Ganesha
               idols. These idols will be seen in Mumbai, Hyderabad, Bangalore,
               Indore, Bhopal, Surat and Baroda.

               Anand Chakravarthy, Sr. VP - Marketing, Big FM, said, “While eco-
               friendly Ganesha statues have become easily accessible, their usage in
               the festival is still limited. We started supporting eco-friendly Ganeshas
               last year itself and this year the initiative gives the common man a chance
               to get involved and contribute to a cleaner and greener environment.”

               In the first 10 days of August, station representatives will visit housing
               societies and other locations, and collect one newspaper from each
               household, to get people involved in the issue of eco-friendly Ganesha.

               Radio One Bengaluru brings live traffic
                                                       B                                        ig FM Kanpur reached out to class 12 students returning from their
                                                                                                summer vacation. Titled ‘Back to Pavilion’, the activity provided a
                                                                                             platform for students to showcase their talent and ‘have a blast’, before

                                                                                             they got into the hectic study schedule associated with class 12 in

                                      R adio One has tied up with the Indian arm of
                                        International Traffic Network, in partnership
                                      with Traffic Police, to air live traffic updates
                                                                                             Chandan Kapoor, Station Head, Big FM, Kanpur, said, “Given the
                                                                                             timing of school re-opening, this was very appropriate an initiative.”
                                      to commuters in Bengaluru from 85 signals.
                                      The station has consistently attempted to take         The preliminary round commenced on July 6, with three station RJs
                                      ownership of the ‘traffic’ platform - it had           visiting over 10 schools across Kanpur. On July 15, a final round saw
                                      championed a car pooling initiative earlier.           participation of around 200 students.

               Radio One claims to be the only radio station in the country to have          Participants in the final round competed for the title of ‘Big Champ
               direct access to a city’s Traffic Police Control Room. Information is also    of Kanpur’. Participants were judged based on their energy level, IQ,
               made available on alternative routes, clogs to avoid, perils to tackle and    memory, corporate knowledge and overall personality.
               emergencies to be aware of.

                                                                                                hunts down `Navulla Don II`
                                                        Radio City Hyderabad hunt for ‘Hyderabad’s best Fun Jockey’. City-wide auditions for the
                                                        Radio City’s ‘Navulla Don’ is a reality
                                                          property, which was created last year, were held from June 20 to July 13. Bangalore-based Buenos Events
                                                        was retained to manage on-ground elements, including an event involving the finalists.

                                                        Rana Barua, National Head - Programming and Marketing, Radio City, said, “With the second season of
                                                        Navulla Don, we are proud that it still reigns as first-of-its-kind event on air in India which deliberates on
                                                        The hunt was supported by a promotional campaign comprising outdoors, on-air and ground support. An
                                                        on-ground event was held on July 18, with five shorlisted finalists performing at Prasads Mall in the city.

                                                                                                                                      Print Newsletter July 2009   12
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                                                    to ‘Stay Sharp’, is riding jigsaws proposition, mall
                Lipton urges over 1,00,000 peoplebrand from Hindustan Unileverwith on a ‘Stay Sharp’at Delhi which conveys

                                             he tea
                                                                       T that Theanine (an ingredient in Lipton Yellow Label) helps clear minds and stay sharp and

                                                                       The brand took an online jigsaw activity on-ground in Delhi. 10 winners of the online activity,
                                                                       which was acknowledged as the ‘largest online collaborative jigsaw’ by Guiness, raced against
                                                                       time to complete the jigsaw offline at Select City Mall, Saket, New Delhi. The activity, held
                                                                       from July 3 to 8, was managed by Ogilvy Action.

                                                                       Siddesh Pai, VP, Ogilvy Action, said, “We had this website created, where
                                                                       people were asked to come and solve the jigsaw puzzle online. At the event, we had the top
                                                                       10 winners come over to the mall, and compete in an offline jigsaw puzzle. The winners were
                                                                       selected on the basis of their abilities to solve the maximum number of jigsaw pieces at the
                                                                       shortest possible time.”

                Pai revealed that the mall received a footfall of around 25,000 per day.

                TaylorMade adidas creates Golf Skool The Hindu and Events celebrate
                in Delhi mall                         Friendship Day with ‘Best of Friends’
                                                                      T  adidas
                                                                      (TMaG) conceived
                                                                                      Golf                                         E nglish daily The Hindu
                                                                                                                                     partnered with event agency
                                                                                                                                   Events for ‘Best of Friends’, an
                                                                      a ‘Golf Skool’                                               initiative targeted at the youth of
                                                                      to engage and                                                Chennai. The event was to provide
                                                                      encourage       golf                                         an opportunity for youngsters to
                                                                      enthusiasts.     The                                         showcase their talent in various
                                                                      Golf Skool has                                               disciplines like singing, dancing,
                                                                      been incubated in                                            or jamming with a band. The
                                                                      a flagship store at a                                        on-ground event was held at
                                                                      Delhi mall.                                                  Chennai Citi Centre mall on
                                                                                                                                   August 2, Friendship Day.
                                                                 The store boasts
                                                                 of a ‘TaylorMade                                                 Jai Mundra, Owner, Events, said,
                Golf Skool’ platform, with a nine-hole training simulator. Iris, an           “Over the past one year, The Hindu has been active in the events and
                independent integrated agency network, was the brainchild behind the          activation space with several on-ground initiatives to connect with
                engagement platform.                                                          its audience. This event was conceived by the brand along with us to
                                                                                              connect with the younger TG by providing a platform to showcase their
                The flagship store for the brand has ‘unrivalled privileges’, explained       talents.”
                Alok Lall, MD, Iris India. He said, “The store had as a terrace space
                where a bunker, driving net and putting area were constructed, which          Nokia Priority Store was the title sponsor for the event. Event
                were hardly used. The store was also offered use of the atrium space          registrations had to be submitted at the stores, ensuring footfalls.
                for promotional activity. The task for us was to develop a promotional        Radio One and NDTV Hindu were radio partner and television partner
                campaign that tied the store, the atrium and the terrace together, to bring   respectively.
                golf and TaylorMade to the high-end mall visitors.”

                Seventy EMG handles Vodafone Crossword Book Award
                    third successive 2008 was
                forVodafone Crossword Book Awardyear held on July 23 at Nehru Centre Auditorium, Mumbai. The
                  seventh edition of the event was managed by Seventy EMG. The agency handled the last two editions of
                the event as well. Vodafone has sponsored this year’s event too. The brand has been partnering the property
                since 2004, back then as Hutch.

                Sivaraman Balakrishnan, Customer care Associate, and Deputy Manager - Marketing, Shoppers
                Stop (owners of Crossword), said, “The objective is to promote authors who are of Indian origin.
                There are international prizes for authors and books and none for Indian writers, while this award
                mainly focuses on rewarding the best of Indian writing. The book award was initiated in 1999, and
                was stopped post the second edition in 2000, due to the lack of funds. It was restarted in 2004.”

                Awards were presented to literary works in the categories of English Fiction, English Non-Fiction and
                Indian Language Fiction Translation.

                                                                                                                                       Print Newsletter July 2009   13
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             Standard Chartered Mumbai Marathon 2010 attracts over 100,000 applicants
                                                      T he Standard Chartered Mumbai Marathon is scheduled to take place on January 17, 2010. Registrations
                                                        for next year’s races in the categories
                                                      of Dream Run, Half Marathon, Full Marathon and Senior Citizens Run began on July 9. There are 36,000
                                                      running spaces across the race categories.

                                                      Dilip Jayaram. COO, Procam International, said, “We opened registrations on July 9 and have filled all
                                                      running spaces across categories on July 28. We’ve received over 100,000 applications this year across
                                                      categories and the Dream Run spaces were filled on July 14 itself. The Half Marathon spaces filled up by
                                                      July 19.”

             Like in previous years, Dream Run is the most populated race category in 2010. Jayaram revealed, “We have approximately 22,000 participants in
             the Dream Run. And about 10,000 in the Half Marathon, 2,500 in the Full Marathon and 1,500 in the Senior Citizens Race.” Participation fees the
             2010 Full and Half marathons has gone up from Rs. 250 per participant (last year) to Rs. 500.

             Delhi Daredevils looks beyond cricket; Second Inext Bikeathon to be held on
             creates `Soccer Mania`                 August 9, in nine cities
                                                           T he Delhi Daredevils
                                                             IPL cricket team is
                                                           only one facet of the
                                                                                                                            Initiated by Inext, a bilingual
                                                                                                                             compact daily from Jagran
                                                           Delhi Daredevils brand.                                          the second edition of Bikeathon will
                                                           Franchise owner GMR                                              be held simultaneously in the
                                                           Sports has decided to                                            nine cities where Inext is present, on
                                                           keep the brand alive                                             August 9.
                                                           through the year. Soccer
                                                           Mania, 7-a-side football                                         The event will be handled by Isquad,
                                                           tournament targeted at                                           the internal events and activations
                                                           local youth (under 21                                            division of Inext. TI Cycles of
                                                           years), began on June 28,                                        India’s Hercules brand, title sponsor
                                                           managed by Twenty First      for
             Century Media.                                                             the first edition, has retained its hold over the property this year too.

             Amrit Mathur, VP, GMR Sports, said, “This is also primarily with           Alok Sanwal, Project Head and Editor, I next, said, “The event was
             respect to engaging fans with off season activities. We will consider      started last year and generated immense response for the publication.
             having such events from time to time.”                                     We had around 7,500 registrations across the cities, and more than
                                                                                        11,000 people participated. Hence, we decided to scale the event a bit
             The focus will be on cricket and football for Delhi Daredevils.            with a new website and promote it extensively. This year we expect
                                                                                        over 20,000 people to participate.”
             The brand was also mulling a tennis ball gully cricket tournament under
             flood lights at Chandni Chowk.                                             Registrations for this year’s event have already begun. Airtel and
                                                                                        Amway have been roped in as Associate Sponsors, while Big FM is
             The Delhi Daredevils Soccer Mania 2009 was promoted through social         the Media Sponsor.
             network facebook, word-of-mouth, mobile service Gupshup and radio
             station Fever FM.

             Second edition of ‘Urban Stampede’ in Bengaluru on August 9
                                        R   unnersforlife initiated ‘Urban Stampede’, a running event targeted at runners representing corporate teams, last
                                            year. Urban Stampede this year will kick off at the Olde Bangalore Resort on August 9.

                                        Arvind Bharati from Runnersforlife said, “Last year we had around 80 teams representing 36 companies in all. This year,
                                        we already have a decent number of entries and since the last date for registration is August 4, we expect registrations
                                        to touch around 100 teams this year.”

                                      Each team, comprising of four persons, have to finish a total of 20 kms. There are three categories for this year’s event
                                      – Open, Women and Mixed. Registration charges for each corporate team is Rs 5,000. 10 percent of all registration fees
             will go to ‘Dream A Dream’, a charitable trust that seeks to empower children from vulnerable backgrounds.

             Nike and Manipal Hospital have been roped in as sponsors for this year’s event.

                                                                                                                                   Print Newsletter July 2009       14
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             Indian Ocean Corporate Games in Oct; Kingfisher Corporate 5’s enters ninth
             over 220 corporates expected to edition; over 200 teams expected to
             participate                          participate
                                                       F ountainhead has announced
                                                         that the first Indian Ocean
                                                       Corporate Games will be held
                                                                                                                              S PT Sports Management initiated
                                                                                                                                the Corporate 5’s as a platform
                                                                                                                              for corporates to compete in a

                                                       from October 1 to 4, 2009.                                             small-format football tournament.
                                                                                                                              The property, which is in its ninth
                                                       The       agency,       which                                          year, has been sponsored and co-
                                                       conceptualized and hosted                                              owned by Kingfisher in its last six
                                                       two editions of the Corporate                                          editions.
                                                       Olympics (in 2007 and 2008),
             has evolved the property to an internationally accepted format this year.                                        Kanishka Saran, VP, SPT Sports,
             Fountainhead has tied up with UK-based company ‘Sports for Life’,                                                said, “The property has grown each
             which owns the license for the Corporate Olympics format of games                                                year. From one city in year one,
             internationally.                                                                                                 we’ve grown to cover seven cities
                                                                                                                              since last year.”
             Fountainhead and an international partner Kalypso Adventures (UK)
             have initiated a new company, Indian Ocean Corporate Sports, which          The Corporate 5’s began as a one-city event in Bangalore in 2001. This
             now owns the IPR for the Indian Ocean Corporate Games.                      year, it will cover Bangalore, Hyderabad, Chennai, Pune, Mumbai,
                                                                                         Kolkata and Delhi.
             Brian Tellis, Chairman, Fountainhead Events and Promotions, explained,
             “The primary objective of adopting the international format is two-         The event is played over a weekend at each city venue, with entries
             fold. One is that we can now have international participation, in that      limited to the first 40 teams in each city. There is a special women’s
             a corporate can build a team of employees from across the world. And        category in Bangalore and Mumbai.
             also, we can take teams to participate in the (international) regional
             and global games as well.”                                                  Saran added, “The 2008 event saw 170 corporate teams participating
                                                                                         in seven cities, and this year we expect to have over 200 teams.” This
             Winners of the Indian Ocean Corporate Games will participate in the         year’s tournament is scheduled to take place from August 1 to October
             Arabian Corporate Games in Abu Dhabi in February 2010.                      25.”

             There are eight different sport disciplines that a team can participate
             in this year: badminton, cricket, karting, pool, soccer, table tennis,      ING Life Insurance has been the Presenting Sponsor of the event for
             bowling and volleyball.                                                     three years now. GATI is the Logistics Partner, while Amrutanjan has
                                                                                         tied up as the Pain Relief Partner. Other partner brands are Radio
             Tellis added, “Last year we had 220 corporates participating in the         One (Radio), Fortune Hotels (Hospitality),
             event with approximately 2,500 participants. I’m expecting a similar        (Equipment), Wockhardt Hospitals (Medical) and ALLSPORTS
             number of participants in this edition as well.”                            (Magazine).

             Reasonable announces second season of T-10 Gully Cricket; White Leaf
             retains mandate he T-10 Gully Cricket tournament was conceptualized as a sports property and talent hunt for cricket
                                                T enthusiasts in smaller cities. Growing from eight cities in season one, the property will cover 16 cities this
                                                season, from August 15 to November 15. 64 teams, comprising 896 players, will compete.

                                               The property has been conceptualized and is organized by Reasonable Communications. Anoop Wadhwa,
                                               Director, Reasonable communications, said, “During season one, two exceptional performers were invited for
                                               selection by Sachin Tendulkar for IPL 2 in Mumbai, and there will surely be more opportunities for people to
             make a mark in the world of cricket.”

             The on ground management for the tournament will be handled by White Leaf Entertainment. Vikaas Kalantri, Director, White Leaf, elaborated,

             “We will look into all the ground management of the matches through out the tournament in all 16 cities. Further, we will also organize all the event
             and activations related to the tournament in these cities.”

             There will be an activation program in each of the 16 cities on the day before the match.

             The match day will also feature entertainment beyond the matches.

             The group and re-group matches of the tournament will also be telecast live on DD Sports. Cricket experts Charu Sharma, Saba Karim, Madan
             Lal and Sandeep Patil will be part of the tournament as mentors and judges. Actor Riteish Deshmukh has been roped in as Brand Ambassador. The
             tournament will be promoted through various media including an exclusive music video being created by Reasonable Communications.

                                                                                                                                   Print Newsletter July 2009   15

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