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Web Survey The Hearing Review

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Web Survey The Hearing Review Powered By Docstoc
					The Cost of Ignoring
Hearing Loss


May 2009
Methodology


 Applied Research performed survey
 May 2009
 500 respondents
   250 older Americans or “Boomers”
   250 children of older Americans
        Older Americans                                 Children of Older Americans
        50 – 75 years of age                            Have parents in the 50-75 year old range
        Married, living with spouse                     Both parents are living
                                                        The child is still working

                                                West
                                    Southeast   18%
                                      25%

                                                            Southwest
                                                              13%

                          Midwest
                           18%
                                                Northeast
                                                  26%
Key Findings



 The majority of “Boomers” believe their hearing is better than average,
  while their spouse and children wish they would have their hearing
  tested.

 The majority of “Boomers” do not currently use nor are they considering
  a hearing device.

 There is a significant disconnect between “Boomers” and their children
  about the consequences of their hearing loss.

 Stigmas still discourage those with hearing loss from considering
  hearing devices.
The majority of “Boomers” believe their hearing is
better than average


72% of Boomers believe their hearing is average or better

However…
 Children of Boomers say that 70% of their family members have
  suggested their father have his hearing tested and 64% have
  suggested the same for their mother.

Yet…
 Only 35% of Boomers say a family member has suggested they have
  their hearing tested.
The majority of “Boomers” do not currently use
nor are they considering a hearing device


 75% of Boomers currently do not use nor are they considering hearing
  aids.
 Only 12% of Boomers are considering using hearing aids, but haven’t
  started looking.
                                                                      0%          20%   40%   60%   80%   100%


             I don't use nor am I considering using a hearing aid                                   75%



  I am considering using a hearing aid but haven't taken the first
                                                                                 12%
                                                            step



        I am in the middle of finding a solution that fits my needs        3%



                        I used to use a hearing aid, but I stopped         4%



                                     I currently use a hearing aid          6%
There is a significant disconnect between “Boomers”
and their children about the consequences of their
hearing loss

 Only 5% of Boomers report having their children suggest they get their hearing tested.
 22% of Boomer children have suggested a hearing test to their father.
 26% of Boomer children have suggested a hearing test to their mother.


Reason for concern?
 Boomer children attribute increased feelings of isolation, anger and depression to their parents’
  hearing loss.
                      Do you perceive that your parents are experiencing (or have
                       experienced) any of the following issues due to a lack of
                                               hearing?
          100%

           80%
                                                   58%
           60%         53%                                                   54%
                                   49%                         50%                       50%
                                                                                                      Father
           40%
                                                                                                      Mother

           20%

            0%
                  Feeling isolated from others   Anger on his/her part   Depression on his/her part
Stigmas still discourage those with hearing loss from
considering hearing devices

Older Americans ignore hearing loss because hearing aids:

 Are expensive                79%
 Look awkward                 34%
 Make you look old            29%
 Are uncomfortable            25%
 Are too hard to buy          23%
 Don’t work                   20%
 Makes you look weak          15%
Key Findings



 The majority of “Boomers” believe their hearing is better than average,
  while their spouse and children wish they would have their hearing
  tested.

 The majority of “Boomers” do not currently use nor are they considering
  a hearing device.

 There is a significant disconnect between “Boomers” and their children
  about the consequences of their hearing loss.

 Stigmas still discourage those with hearing loss from considering
  hearing devices.
APPENDIX
Older Americans (Age 50 - 75)


                               How would you rate your hearing?
                    0%              10%                 20%         30%   40%   50%


1 - Complete loss    0%


               2          3%


               3                      10%


               4                                  14%


     5 - Average                                              20%


               6          3%


               7               6%


               8                             13%


               9                                        18%


   10 - Excellent                           12%
Older Americans: Hearing aid involvement

              What is your current involvement with hearing aid products?
                                                                         0%          20%   40%   60%   80%   100%



                I don't use nor am I considering using a hearing aid                                   75%




I am considering using a hearing aid but haven't taken the first step               12%




           I am in the middle of finding a solution that fits my needs        3%




                           I used to use a hearing aid, but I stopped         4%




                                        I currently use a hearing aid          6%
Older Americans: Recommended by others?

               Have any of the following groups ever suggested that you
               consider having your hearing tested or wearing a hearing
                                          aid?
                                      0%         20%         40%   60%         80%   100%


                        My spouse                      28%



                        My children         5%



        Friends and extended family        2%



                        Co-workers     0%



                Healthcare provider         4%



I recognized my own hearing problem                                      61%
Older Americans: Hearing issues

              Are you experiencing (or have you experienced) any of the
                      following issues due to a lack of hearing?
                                           Never         Rarely      Average        Often         All the time

100%         2%                1%                  0%
                                                   2%               1%
                                                                    2%                0%
                                                                                      4%                 1%
                                                                                                         2%             1%             1%
             4%                4%                  5%                                                                   6%             5%
                                                                   11%               10%                 9%
90%                           12%                  9%                                                                                  8%
            14%                                                                                                        11%
80%                                                                12%               14%                 20%                          14%
                              20%                                                                                      17%
70%         22%
60%

50%

40%                                                83%
                                                                   74%               72%                                              72%
                                                                                                         68%           66%
30%                           64%
            58%
20%

10%

 0%
       Feeling isolated   Fear in social    Work-related       Social-related      Strained         Safety issues   Anger on my   Depression on
         from others       situations          loss of              loss of      relationships                         part          my part
                                             opportunity         opportunity     (with friends,
                                           (such as a job,      (such as not       relatives,
                                           promotion, etc.)     being able to   grandchildren,
                                                              start of maintain       etc.)
                                                                a friendship)
Older Americans: Your spouse’s hearing

                              How would you rate your spouse's hearing?
                    0%               10%                     20%     30%   40%   50%


1 - Complete loss        1%


               2                6%


               3                                 13%


               4                                       15%


     5 - Average                                               20%


               6               5%


               7                     8%


               8                     8%


               9                           11%


   10 - Excellent                                13%
Older Americans: Recommended by others?

              Have any of the following groups ever suggested that your
             spouse consider having his or her hearing tested or wearing
                                    a hearing aid?
                                                 0%         20%   40%     60%   80%   100%


                                           Me                      38%



                                  Our children        2%



                   Friends and extended family        1%



                                   Co-workers         1%



                           Healthcare provider         4%



My spouse recognized their own hearing problem                           54%
Older Americans: Your spouse’s hearing aid
involvement

               What is your spouse's current involvement with hearing aid
                                      products?
                                                                         0%             20%   40%   60%   80%    100%



       They don't use nor are they considering using a hearing aid                                         79%




They are considering using a hearing aid but haven't taken the first
                                                                                   9%
                                                              step




    They are in the middle of finding a solution that fits their needs        2%




                  They used to use a hearing aid, but they stopped            3%




                                   They currently use a hearing aid                7%
Older Americans: Your spouse’s hearing issues

             Is your spouse experiencing (or have they experienced) any
                   of the following issues due to a lack of hearing?
                                               Never     Rarely      Average      Often    All the time
100%         1%                1%                0%
                                                 2%                 0%
                                                                    4%                2%                  2%           2%               2%
             7%                5%                                                     7%                  7%                            6%
                                                 9%                                                                    8%
90%                           10%                                  10%                                                                  6%
            10%                                                                      10%              10%
                                                12%                                                                   11%
80%                                                                14%                                                                 18%
            20%               21%                                                    15%              17%
70%                                                                                                                   17%

60%

50%

40%                                             77%
                                                                   71%                                                                 67%
            62%               64%                                                    66%              64%             61%
30%

20%

10%

 0%
       Feeling isolated   Fear in social    Work-related       Social-related      Strained       Safety issues   Anger on their   Depression on
         from others       situations          loss of              loss of      relationships                        part           their part
                                             opportunity         opportunity     (with friends,
                                           (such as a job,      (such as not       relatives,
                                           promotion, etc.)     being able to   grandchildren,
                                                              start or maintain       etc.)
                                                                a friendship)
Boomer Children :Your father’s hearing

                                    How would you rate your father's hearing?
                     0%                     10%                     20%   30%   40%   50%


1 - Complete Loss         0%


                2              2%


                3                           9%


                4                             10%


      5 - Average                                        15%


                6                                       14%


                7                                             16%


                8                                             16%


                9                                 11%


    10 - Excellent                     7%
Boomer Children: Your father’s hearing aid
involvement

                What is his current involvement with hearing aid products?
                                                                         0%        10%   20%     30%   40%     50%



          He doesn't use nor is he considering using a hearing aid                                           45%




He is considering using a hearing aid but hasn't taken the first step                           26%




         He is in the middle of finding a solution that fits his needs                    19%




                          He used to use a hearing aid but stopped            6%




                                    He currently uses a hearing aid           5%
Boomer Children: Recommended by others?

               Have any of the following groups ever suggested that your
                 father consider having his hearing tested or wearing a
                                      hearing aid?
                                        0%        10%         20%         30%         40%   50%


                            My mom                                              36%



                         His children                               22%



         Friends and extended family                    12%



                         Co-workers          0%



                 Healthcare provider                10%



My father suggested that he be tested                           20%
Boomer Children: Your father’s hearing issues

            Do you perceive that he is experiencing (or has experienced)
                any of the following issues due to a lack of hearing?
                                               Never     Rarely      Average      Often    All the time
100%         2%                6%                5%                 5%                5%                  5%          6%              6%
 90%
            21%                                                    19%               19%
                              20%               20%                                                                                   22%
                                                                                                      24%             25%
 80%

 70%

 60%        30%               24%               28%                31%               30%
                                                                                                      26%                             26%
                                                                                                                      27%
 50%

 40%                          20%               15%
            21%                                                    16%               18%                                              16%
                                                                                                      19%             16%
 30%

 20%
                              30%               33%                29%                                                                30%
            26%                                                                      28%              25%             27%
 10%

 0%
       Feeling isolated   Fear in social    Work-related       Social-related      Strained       Safety issues Anger on his part Depression on
         from others       situations          loss of              loss of      relationships                                       his part
                                             opportunity         opportunity     (with friends,
                                           (such as a job,      (such as not       relatives,
                                           promotion, etc.)     being able to   grandchildren,
                                                              start or maintain       etc.)
                                                                a friendship)
Boomer Children: Your mother’s hearing

                               How would you rate your mother's hearing?
                    0%                10%                  20%   30%       40%   50%


1 - Complete loss    0%


               2          2%


               3                 6%


               4                        10%


     5 - Average                        10%


               6                                    14%


               7                                     15%


               8                                           18%


               9                               13%


   10 - Excellent                             12%
Boomer Children: Your mother’s hearing aid
involvement

               What is her current involvement with hearing aid products?
                                                                          0%        10%    20%   30%   40%    50%



         She doesn't use nor is she considering using a hearing aid                                          46%




She is considering using a hearing aid but hasn't taken the first step                           28%




         She is in the middle of finding a solution that fits her needs                   16%




                          She used to use a hearing aid but stopped            4%




                                    She currently uses a hearing aid           5%
Boomer Children: Recommended by others?

               Have any of the following groups ever suggested that your
                mother consider having her hearing tested or wearing a
                                      hearing aid?
                                         0%        10%         20%         30%   40%   50%


                               My dad                                25%



                          Her children                                26%



           Friends and extended family                   13%



                           Co-workers         1%



                   Healthcare provider             8%



My mother suggested that she be tested                                     28%
Boomer Children: Your mother’s hearing issues

                     Do you perceive that she is experiencing (or has
                  experienced) any of the following issues due to a lack of
                                         hearing?
                                               Never     Rarely      Average      Often    All the time
100%         2%                4%                                   4%                4%                  4%          3%              3%
                                                 5%
90%         19%                                                    14%               16%                             18%
                              19%               18%                                                   17%                            21%
80%
70%                                                                26%
            28%               25%               27%                                  28%              28%            29%             26%
60%
50%
                              19%               15%                22%               19%              15%
40%         18%                                                                                                      17%             17%

30%
20%                                                                                                   35%
            32%               33%               35%                34%               33%                             32%             34%
10%
 0%
       Feeling isolated   Fear in social    Work-related       Social-related      Strained       Safety issues   Anger on her   Depression on
         from others       situations          loss of              loss of      relationships                       part          her part
                                             opportunity         opportunity     (with friends,
                                           (such as a job,      (such as not       relatives,
                                           promotion, etc.)     being able to   grandchildren,
                                                              start or maintain       etc.)
                                                                a friendship)
Stigmas

                 To what extent do you agree with each of the following
                                     statements?
                  Significantly disagree        Somewhat disagree   Neutral   Somewhat agree     Significantly agree
100%                                                                             2%
           7%             4%                                         7%          2%            5%            8%           4%
                                           9%
                                                                                                                          6%
90%                      11%
                                                                                 16%           15%
                                                                     16%                                     17%
80%        22%
                                           25%                                                                            22%

70%                      30%                             61%                     18%

60%                                                                                            42%
           29%                                                       40%                                                  21%
                                           24%                                                               47%
50%
                         21%
40%
           19%                             20%                                   62%
30%                                                      18%         18%                       18%
                                                                                                             15%          46%
20%
                         34%
                                                         14%
10%        23%                             22%                       20%                       20%
                                                          4%                                                 14%
 0%                                                       3%
       Hearing aids Hearing aids Hearing aids Hearing aids Hearing aids To be honest, I Hearing aids Hearing aids      I believe I
       make me look make me look look awkward are expensive    are too     would rather just don't work     are       would face
           old         weak                                 complicated to  not hear       that well    uncomfortable ridicule if I
                                                                 buy                                                 wore a hearing
                                                                                                                           aid
Your father’s stigmas

                 To what extent do you think your father would agree with
                            each of the following statements?
                  Significantly disagree        Somewhat disagree   Neutral   Somewhat agree      Significantly agree
100%
                                                                     14%         13%           13%            15%             13%
 90%       19%           23%               22%           21%

 80%
                                                                                 24%           26%
 70%                                                                 31%                                                      34%
                         30%               35%           36%                                                  45%
 60%
           46%
 50%                                                                             26%
                                                                                               34%
 40%                                                                 30%                                                      26%
                         26%               22%
 30%                                                     28%
                                                                                 22%                          24%
           19%
 20%                                                                                                                          17%
                                                                     17%                       20%
                         13%               13%
 10%       9%                                            10%                                                  11%
                                                                                 15%
           7%             8%               8%                        8%                        7%                             10%
                                                          5%                                                  5%
 0%
       Hearing aids Hearing aids Hearing aids Hearing aids Hearing aids To be honest, I Hearing aids Hearing aids          I believe I
       make me look make me look look awkward are expensive are too hard to would rather just don't work     are          would face
           old         weak                                       buy        not hear       that well    uncomfortable     ridicule if I
                                                                                                                         wore a hearing
                                                                                                                                aid
Your mother’s stigmas

              To what extent do you think your mother would agree with
                          each of the following statements?
                  Significantly disagree        Somewhat disagree   Neutral   Somewhat agree      Significantly agree
100%
                                                                                               8%                             11%
                                                                     14%         14%                          13%
90%        22%           18%               20%           20%

80%
                                                                                 22%           30%
                                                                     28%                                                      31%
70%                                                                                                           36%
                         28%               27%
                                                         32%
60%        34%

50%                                                                              29%
                                                                                               32%
                         25%                                         35%                                                      31%
40%
                                           32%                                                                31%
           20%                                           30%
30%
                                                                                 16%
20%                      18%                                                                   17%                            13%
           16%                             12%                       14%                                      12%
10%                                                      12%
                                                                                 20%
                         11%                                                                   12%                            14%
           8%                              9%             6%         9%                                       8%
 0%
       Hearing aids Hearing aids Hearing aids Hearing aids Hearing aids To be honest, I Hearing aids Hearing aids          I believe I
       make me look make me look look awkward are expensive are too hard to would rather just don't work     are          would face
           old         weak                                       buy        not hear       that well    uncomfortable     ridicule if I
                                                                                                                         wore a hearing
                                                                                                                                aid
Co-workers with hearing loss

      Do you have any co-workers that have a hearing loss but do
                       not wear a hearing aid?




             No
            48%
                                                         Yes
                                                         52%
Co-workers’ hearing issues

             Have they experienced any of the following issues due to a
                                 lack of hearing?
                                            Never    Rarely      Average   Often     All the time
100%           1%
                                     9%                     8%                     8%                      7%                    7%
 90%
               26%
 80%                                 25%                                           25%                     26%                   26%
                                                           28%

 70%

 60%
               35%
 50%
                                                                                   43%                     43%                   41%
                                     45%
 40%                                                       48%

 30%

 20%           35%
                                                                                   16%                     20%                   23%
 10%                                 18%                   11%

                                                            4%                     7%                      4%
 0%            3%                    2%                                                                                          3%
       Feeling isolated from Work-related loss of Strained relationships    Safety issues           Anger on their part   Depression on their
              others         opportunity (such as a  with co-workers                                                            part
                              job, promotion, etc.)

				
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