Introducing Express Email Marketing
eBIZ-HOST Offering Cloud Computing Applications
Shoaib Ghauri
Country Consultant
Cloud Computing Applications
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Who We Are…
History Locations Clients Founded in 1999. Privately held and profitable. Leading provider of online direct marketing solutions. USA, Canada, Europe, Middle East Total: 150+, Global Fortune 1000 Marketers, Global 100 Interactive Agencies and Global 50 Direct Marketing Services Firms.
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What we do?
eBIZ-HOST is a results driven interactive company offering cloud base web applications. We combine world-class expertise with next generation technology to drive results in the online channel.
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Email Marketing
Conversion
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Batch and blast is dead
•
Generic email no longer works
– 70% of subscribers ignore emails
• •
ISPs are diverting non-responsive emails to the bulk folder SPAM activity has increased over 85% since Jan 2008
– – 51 billion SPAM emails sent per week Consumer can receive more than 70 SPAMs email per day
•
Junk email represents >60% of email traffic*
– Up from 8%, just 3 years ago
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Blocked Content
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Right message, right time, right person
-Mail Type
Open Rate (%)
CTR (%)
Conversion Rate (%)
E-Mail Type
Net Income ($)
Revenue ($)
Mass Mass Life-cycle 20 27 9.5 14.0 1.1 2.8 Life-cycle
5,155
45,600
76,668
222,970
Targeted
Behaviour
30
33
12.9
14.0
2.7
3.9
Targeted
83,419
228,754
Behaviour
162,631
401,942
Source: JupiterResearch, 2006
Source: JupiterResearch, 2006
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Email is changing
SPAM Filters Batch & Blast Web 1.0
Sender Reputation Scores Database Marketing Web 2.0
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Express Email Marketing™ Platform is born
Key Differentiators: List Building, Segmentation, Optimization Subscriber Management
• • • • • • • • List import & export Advanced segmentation (interest groups) Bulk list removal Custom exporting Activity reporting Member profiles/history View campaign subscriber lists Customize subscriber list view
Surveys & Sign Up Forms
• • • • • • • • • • • • • • 10 unique question types Question sorting Multi-page questionnaires Custom design features Link generator (text & button) HTML code for link Easily move questions within your survey Standard & custom questions Question sorting Double opt-in protection Custom design features Return links Form preview Link generator (text & button)
Reports
• • • • • Campaign responses Survey results Subscriber activity Demographic drill-down Interest group
Campaign Designer
• • • • • • • • • • • • Personalization (e.g. Dear Mr. Smith) Quick start templates Huge 1,500+ Image Library Upload a Personal Image Gallery HTML & text emails Auto Save Web page import Advanced editor Detailed customization Scheduling Recipient filtering Spell checker
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Getting Started .
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Comply With Anti-Spam Laws
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Opt-IN Magnet
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Email Designer
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Survey Builder
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Real time Campaign delivery Reporting
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Services
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Email Performance Optimization
– Identify the top 5-10 actions that will make a difference. – Evaluate every aspect of your program against more than 250 industry best practices
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Email Marketing Testing Program
– Optimize response by applying a sequence of best practices ranging from email capture to welcome messages to design and content to landing pages.
•
Customer Experience Assessment
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Express Email Solution
Typical Program
Step 1: Discovery and Benchmark • Understand business goals • Review campaigns • Database integration • Clean data Step 2: Increase Conversion • Segmentation • Enrich subscriber database • Understand conversion barriers Step 3: Grow and Progress • Lead generation • Test alternatives (content, subject type, messaging etc) • Continual testing program
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Email is changing
Summary
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Email is changing
Conversion
Managing your list Deliverability is still a must correctly is crucial Overcoming SPAM – deliverability Getting into the Inbox – not the to success
Bulk Folder InBox Visibility
Campaign performance has become key
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Express Email Marketing
Thank You
Shoaib.Ghauri@eBIZ-HOST.com Handy :+92321-840-5859 Tel : +92-42-35772053
Country Liaison Office:
INFOSEC Pakistan
Office # 9, 4th Floor, Al-Hafeez Suites, 69 - B / II, (off M. M. Alam Road), Gulberg - III (next to Pakistan Institute of Management (PIM)), LAHORE - 54660. Punjab, Pakistan. URL: http://www.eBIZ-HOST.com
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