ww10k_030107 by yaofenjin

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									                                                                              PRESS RELEASE




    W&W Communications Introduces H.264 HD Codec Chipset For Video
            Conferencing And Telepresence Applications
 The WW10K H.264 HD codec chipset from W&W Communications encodes and decodes video
  in 1080p resolution with minimum delay at low bit rates for practical video communications

Santa Clara, California, March 1, 2007 – W&W Communications, Inc., the leader in H.264
HD encoders, announced today its WW10K H.264 HD codec chipset for high-definition video
conferencing and telepresence applications. The chipset consists of the WW10000BA single chip
encoder and the WW10001BA single chip decoder. The low encode-decode tandem delay and
ability to encode and decode 1080p and 720p video at low bit rates makes the WW10K chipset
suitable for high-definition video conferencing and telepresence applications.

“The confluence of HD and broadband is starting to change the perception of video conferencing
from elusive to real, and makes possible instant, life-like face-to-face communications across the
globe,” said Kishan Jainandunsing, Vice President Marketing at W&W Communications. “Our
WW10K H.264 HD codec chipset achieves high quality video at bit rates that make such
communications very practical. It provides OEMs with the best solution in the industry for the
design of broadband HD video conferencing and telepresence systems.”

The H.264 standard produces superior results compared to the older MPEG-2 and MPEG-4
video compression standards. However, the significantly higher computational complexity of
H.264 poses a major challenge in terms of power and footprint. The WW10K chipset overcomes
these challenges by running at 110MHz only, in single chip implementations of the encoder and
decoder. The WW10000BA encoder compresses 1080p or 720p HD video at 2x lower bit rates
and 15% better PSNR than MPEG-2 HD encoders. The WW10001BA decompresses the
encoder’s bit stream into perfect quality 1080i/p or 720p HD video.

The chipset has an encode-decode tandem delay of less than 35ms or about 1 frame at 30
frames/second. It delivers performance very close to the H.264 Joint Model. It can handle up to
four video inputs simultaneously at different bit rates and resolutions, up to 1920x1088. This
makes it possible to design systems that dedicate one camera per participant or group of
participants and one display per participant or group of participants, for more immersive and life-
like video communications experiences.

The WW10000BA encoder integrates an advanced context-adaptive noise reduction filter. This
not only reduces noise in the source video, but also improves the encoder’s compression
efficiency significantly depending on the video content. Accurate constant bit rate control
guarantees video quality versus available channel bandwidth. Software upgradeability of the
chipset makes it easy to apply field upgrades.

The exceptional video quality, low delay, single chip features and software upgradeability make
the WW10K chipset the best choice in the industry for HD video conferencing and telepresence
                                            -- more --
                                                                            PRESS RELEASE


systems. For more information about the WW10K H.264 HD codec chipset, please visit
ww.wwcoms.com/products/.

Pricing and availability
The WW10K H.264 HD codec chipset is currently sampling and will be available in mass
production from April 2007 onwards. A development kit is available with HDMI, component,
Y/C and composite video inputs and outputs, PCI and 10/100Base-T Ethernet interfaces. Contact
W&W Communications, Inc. for pricing and sample availability.

About W&W Communications, Inc.
W&W Communications develops best-in-class video compression software and hardware
solutions for video-enabled consumer, professional, enterprise and infrastructure platforms. Its
innovative product line includes highly optimized, low-delay, power-efficient, high-definition
H.264/MPEG-4 AVC encoders and decoders, as well as multi-format, multi-channel transcoders.
The company is headquartered in Santa Clara, CA with offices in Beijing, China and Madrid,
Spain. For more information visit www.wwcoms.com.

Media Contacts:
Kishan Jainandunsing
W&W Communications, Inc.
Tel: +1.408.481.0264
Fax: +1.408.213.2951
E-mail: kishan@wwcoms.com

								
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