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					UNION BANK OF THE PHILIPPINES
Philippines

PROJECT: The Union Bank Learning System: Developmental Reading Integrated
with Values Education for Good Citizenship as a Filipino

OBJECTIVES:
The As A Filipino Learning System is Union Bank's concrete contribution to nation
building. As a system-wide solution to the social problem of basic education reform, it
aims to MAKE A DIFFERENCE in the lives of some 210,000 public elementary
schoolchildren and 5,000 teachers by :
a. Strengthening basic reading and comprehension skills, making every child an
independent reader and targetting a mean percentage improvement in the Grade 2
Reading Achievement scores of at least 5- 10 %;
 b. Fortifying the character of the Filipino public schoolchildren and teachers by instilling
time-honored 16 Filipino values enshrined in the Philippine Constitution.

DETAILS OF THE PROJECT:
At UnionBank, nation building goes beyond clients’ financial well-being. The cardinal
business virtues of creativity, building community and practical realism are applied in the
spirit of MAGIS – the audacious drive to look for something MORE in every
opportunity with a heroic attitude. UnionBank’s Credo mandates UnionBankers to
MAKE THE DIFFERENCE not just at work, but for the community. Philanthropy and
Corporate Social Responsibility (CSR) is serious business as UnionBank commits 1% of
annual net income for CSR.
    Beyond financial resources, corporate expertise is also utilized. A lean Philanthropy
and CSR Unit headed by an Executive Director, supported by a Senior Officer / Assistant
Vice President-CSR and a Junior Officer providing administrative program support. They
help make CSR every UnionBanker's business by actively engaging partners and
UnionBankers from all levels -- Policy Committee, Board of Directors, to Senior /
Middle management, to rank and file. Units like Corporate Governance, Corporate
Banking, Channel Management, Marketing Services, Brand Management, Investor
Relations, Human Resources, Branches, IT, Purchasing, and Union Properties provide
support.
    The strategic niche of Unionbank's CSR is Values Formation focused on Youth
Development. Its flagship program, UnionBank's As A Filipino Learning System,
provides necessary skills, knowledge and attitude for becoming good, productive Filipino
citizens.
    The United Nations Millenium Development Goal # 2 -- achieving universal primary
education -- provides the As A Filipino Learning System's global perspective. The
myriad challenges of basic education reform in the Philippine public school system
provides a local perspective.
The As A Filipino Learning System is composed of a:
•        Storybook – Award-winning author Marcy Dans Lee's poetry and artworks for
young Filipinos to inculcate values intrinsic to the Philippine Constitution, making it easy
for readers to understand abstract concepts of good citizenship
•       Teacher’s Handbook -- a self-instructional manual on four-pronged pedagogical
technique
•       Student’s Workbook -- given to every Grade 2 pupil on a 1:1 ratio, designed to
engage, inform, equip
•       CD – As A Filipino anthem animates listeners through music
•       Teaching Video – a visual guide for program implementation
   The Learning System develops pupils' basic reading skills and comprehension; this is
integrated with Values Education because they need moral wisdom, including good traits,
ethical standards and character formation. It is in compliance with DepEd's elementary
school curriculum.
   UnionBank's annual budget complemented by Private-Public Partnerships ensures
long-term program sustainability. Program implementation systems, manuals, templates
and processes for DepEd's use are being established. Kindly refer to video documentary
and supporting documents for details.

IMPLEMENTATION:
 The As A Filipino program was officially launched last 24-25 October 2007, at the As A
Filipino Teacher’s Congress, gathering 5,000 public school educators at the Philippine
International Convention Center. It was further rolled out in all 513 public elementary
schools in the National Capital Region, from 05 November 2007 to 31 January 2008.
This spans 14 divisions, benefiting 210,000 Grade 2 pupils, 4,200 Grade 2 teachers, 513
principals, 14 Division Superintendents, 15 English supervisors, 15 Values Education
supervisors and DepEd officials.
    Last 12-15 May 2008, some 200 DepEd educators and soldier-teachers from the
Philippine Marines trained on UnionBank’s As A Filipino Learning System in Sulu and
Basilan, two (2) pilot provinces in Autonomous Region of Muslim Mindanao (ARMM).
     This Schoolyear beginning 03 November 2008 to 31 January 2009, UnionBank’s As
A Filipino Learning System is officially integrated into DepEd’s Grade 2 English
curriculum, running for 90 minutes daily (from only 40 minutes per class last year), for
about 250,000 Grade 2 students from NCR, ARMM and Metro Cebu.

RESULTS:
Dr. Cornelia Soto, a Learning Assessment and Evaluation Expert of Ateneo Teacher
Center, conducted an independent program impact assessment study. All 210,000 Grade
2 NCR pupils took a post-program evaluation test, for measuring program effectiveness.
The Complementary Study of 90% (180,000 Grade 2 students) total student population
yielded a 63% post-test result, consistent with the 10% sample result details below.
   Results based on the 10% research sample of the total NCR Grade 2 pupils yielded a
+19.05% difference in performance between post-test and pre-test. This is equivalent to a
+41.59% increase in Reading Achievement over the pre-test.
                                                  PRE-TEST               POST-TEST
Mean Percent READING ACHIEVEMENT                     45.80%                 64.85%
Reading Comprehension                                53.95%                 70.66%
Decoding Skills                                      42.48%                 63.98%
Language Skills                                      41.00%                 57.41%
Mean Percent VALUES FORMATION                        81.79%                 83.38%

   In general, both quantitative and qualitative data for Reading and Values indicate that
Unionbank's As A Filipino Learning System is substantially successful as a cognitive
instructional system. Its affective impact is also substantially beneficial to the teachers
and the pupils in the Philippine Public School System. Please refer to Impact Evaluation
Study for details.

				
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