How To Use FaceBook_ YouTube_ Twitterr and LinkedIn to Grow Your Business

							How to Use Facebook, YouTube, Twitter and LinkedIn to Grow Your Business
Jamie Turner Chief Content Officer 60 Second Marketer 60 Second Online University

Huh?

YouTube, LinkedIn, Twitter and Facebook Business Overview

Social Media is NOT Traditional Media

Today’s consumer doesn’t want a monologue, they want a dialogue.

How to Think About YouTube, LinkedIn, Twitter and Facebook
Facebook is a Pub -- an informal place to talk casually with people and get to know people on a more personal basis LinkedIn is a Trade Show -- a slightly more formal place to meet other business professionals and connect with them primarily for business purposes Twitter is like a Cocktail Party -- an energetic place where there are many conversations going on at once YouTube is Times Square on New Year’s Eve -- a place where it’s hard to break through, but if you do, a lot of people will see you

Monthly Traffic

11/08 YouTube Facebook Twitter LinkedIn

People 63.6 M 49.4 M 3.4 M 7.7 M

Month 1.2% 10.7% 2.3% -5.7%

Year 19.6% 69.5% 640.2% 137.5%

Average Time on Site

Who is Using Social Media?

40

30

20

10

Flickr 5% YouTube 26% MySpace 27% Facebook 32%

0

Social Media Usage
Source: eMarketer

Are YouTube, Facebook, Twitter and LinkedIn Right for You?
Frequent Updates

Casual

Professional

Infrequent Updates

Can Social Media be Measured?

Information • Insight • Impact

Who Uses YouTube, Facebook, Twitter and LinkedIn?

Passers By

Regulars

Addicts

The 6 Most Common Social Media Mistakes
1. 2. 3. Thinking about Social Media the same way you think about Traditional Media Trying to be all things to all people Focusing on quantity instead of quality: It’s not about the number of visitors, it’s about the quality of the connections you make Sitting on the sidelines: As the Great Ruby Gottlieb of Horizon Media once said, “You can’t understand Social Media unless you use Social Media.” Trying to be a perfectionist: Don’t be afraid to visit, post, contribute often. It’s about a conversation, not a speech etched in stone Expecting miracles overnight: The occasional YouTube phenomenon is increasingly rare

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Case Studies

Facebook Case Study

Facebook Case Study

Tips on Using Facebook for Business
• • • • • • Give visitors a reason to come back Ask questions Post relevant content Be transparent Share content and promote others Remember, a Facebook page is more casual and friendly than a LinkedIn profile Place targeted ads on other Facebook pages. But place them pay-per-click because the clickthrough rate is low

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YouTube Case Studies

YouTube Case Studies

Tips on Using YouTube for Business
• • • • • • Remember, it’s like Time Square, which is both good news and bad news Break through the clutter by producing professional-quality videos Keep it short and sweet. Provide value. Don’t sell The odds of having a YouTube Phenomenon are not huge Make it light-hearted edutainment or short and information-packed Don’t be afraid to post links to or embed your video on forums, blogs and MySpace website Don’t just upload videos, create a channel Don’t forget Howcast, TubeMogul and other sites

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Twitter Case Study

Twitter Case Study

Twitter Case Study

Tips on Using Twitter for Business
• • • Find out what people are talking about on Twitter by going to Twitt(URL)y.com Alternatively, you could visit TwitScoop.com Tweet regularly, but use the Chris Brogan Rule: 10 sharing Tweets for every 1 self-promotion Tweet If multiple employees are Tweeting, assign a specific role or subject for each You don’t have to log-in to Twitter.com. You can use TwitterFox on your browser Monitor what people are saying about your brand by visiting Search.Twitter.com

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10 Ways to Use LinkedIn
• • • • • • • • • • Business Development, Marketing, Sales Career Management, Personal Branding, Resumes Job Search Checking References and Recruiting Employees Growing Your Network Keeping in Touch Getting Advice Organizing and Extending Groups Finding Experts Doing Research on Companies

LinkedIn Case Study

LinkedIn Case Study

Tips on Using LinkedIn for Business
• • • • • • • Use it for personal profiles, company profiles or interest group profiles Use it to turn cold-calling into warmcalling Notify interest groups of recent news and updates Start discussions and informal surveys Include photos Advertise on LinkedIn (and Facebook) Add new applications

Learn.LinkedIn.com

The Grand Mac Daddy of Social Media Case Studies

Nine Key Lessons You Should Know about Social Media
1. 2. 3. 4. 5. 6. Understand that Social Media is not Traditional Media Accept the fact that not all Social Media is measurable Measure that which you can Don’t enter into it half-heartedly Don’t just talk to consumers, get them involved Think of social media as a date -- people want to experience you before they get married to you Remember, your YouTube, Facebook, Twitter, LinkedIn page isn’t about you, it’s about them Listen to the conversation. Better still, join the conversation It’s not personal, so don’t argue -discuss

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Questions and Answers

Questions and Answers
• Where do I start? YouTube? LinkedIn? Facebook? Twitter? • How much time does it take to manage a Social Media campaign? • How do I convince my CEO that Social Media is worth it? • Where can I get more information on using YouTube, LinkedIn, Twitter and Facebook for business?

Where to Find More Information

60 Tips on Growing Your Business from 60 Second Online University.

The End