Peet's Coffee _ Tea_ Inc. To Donate Proceeds From 2006 Limited by niusheng11


									Peet's Coffee & Tea, Inc. To Donate Proceeds From 2006 Limited Edition Cycling Jersey To
The Leukemia & Lymphoma Society
EMERYVILLE, Calif. – June 15, 2006 - Peet's Coffee & Tea, Inc. (NASDAQ: PEET), a specialty coffee roaster and marketer,
introduced its 2006 custom, high-performance limited edition Peet's cycling jersey, available only at Ten dollars of
every jersey sold will benefit The Leukemia & Lymphoma Society's Team In Training, a non-profit organization committed to
blood cancer research and patient care.

Peet's created this custom, high-performance cycling jersey in celebration of its 40th Anniversary and to salute cyclists who are
among Peet's dedicated and loyal customer following. This limited edition cycling jersey also presents the opportunity for the
Peet's community to continue to raise money to help fight blood cancer. Last year's inaugural cycling jersey received an
overwhelming response and as a result, more than fifty thousands dollars was raised to benefit The Society.

"We received an incredible response to last year's jersey and were deeply moved by the numerous thank you letters from
members of our Peet's family who have been affected by this terrible disease," said Erica Hess, manager, social responsibility,
Peet's Coffee & Tea, Inc. "This year's jersey is special because it celebrates 40 years of community relationships that we have
developed with our customers that serve as the inspiration by which we continue to make a sustainable impact in our local

"The people at Peets have been wonderful partners," said Lee Schneider, President of the Board of Trustees for The
Leukemia & Lymphoma Society's Greater San Francisco Bay Area Chapter. "For the second year in a row, the sale of these
Peets cycling jerseys will help us fund blood cancer research and patient services. We are so grateful."

The Peet's 2006 Cycling Jersey is available exclusively at for $69.95 while supplies last.


Founded in Berkeley, Calif. in 1966, Peet's Coffee & Tea, Inc. is a specialty coffee roaster and marketer of fresh, deep-roasted
whole bean coffee for home and office enjoyment. Peet's fresh-roasted coffee, hand-selected tea and related items are sold in
several distribution channels including specialty grocery and gourmet food stores, online and mail order, office and restaurant
accounts and company-owned stores throughout the United States. Peet's is committed to strategically growing its business
and to maintaining a unique culture and focus on customer satisfaction. For information about Peet's Coffee & Tea, Inc., visit or call 1-800-999-2132. Peet's Coffee & Tea, Inc. shares are traded under the symbol PEET.


The Leukemia & Lymphoma Society's Team in Training is the world's largest endurance sports training program. The program
provides training for marathons, triathlons and cycling events, while the athletes raise money for blood cancer research and
patient services. Since 1988, more than 265,000 participants have raised more than $595 million.

This press release contains statements that are not based on historical fact and are "forward-looking statements" within the
meaning of the Private Securities Litigation Reform Act of 1995.Forward-looking statements are based on management's
beliefs as well as assumptions made by and information currently available to management, including financial and operational
information and current competitive conditions. As a result, these statements are subject to various risks and uncertainties. The
Company's actual results could differ materially from those set forth in forward-looking statements depending on a variety of
factors including, but not limited to, risks arising from accounting adjustments; the Company's ability to implement its business
strategy, attract and retain customers, and obtain and expand its market presence in new geographic regions; the availability
and cost of high quality Arabica coffee beans; consumers' tastes and preferences; and competition in its market as well as
other risk factors as described more fully in the Company's filings with the Securities and Exchange Commission, including its
Annual Report on Form 10-K for the year ended January 1, 2006. These factors may not be exhaustive. The Company
operates in a continually changing business environment, and new risks emerge from time to time. Any forward-looking
statements speak only as of the date of this press release.

Media Contact:
Jennifer Strasburg
Weber Shandwick for Peet's Coffee & Tea

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