colombian flower industry by gdf57j

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									The Colombian
Flower Industry
                     Content
                     Content

1. Colombian economic and social
   profile
2. World floriculture
3. The Colombian flower industry
4. Social, environmental and technical
   programs by ASOCOLFLORES
Colombian economic
Colombian economic
    and social profile
    and social profile

   •   General data
   •   Economic profile
   •   Social profile
   •   Other indicators
                                       General Data
Strategically located as a midpoint
between North and South America.
4 degrees North of the equator
The only country in South America
with two oceans
Easy access to North American,
European, Latin American, African
and Asian markets
3 times the size of California
Tropical country, different climates
44 million people, 30% rural, 7
million in Bogotá
Second place in biodiversity in
America
        -10%
               -5%
                     0%
                          5%
                                 10%
95 I
  III
96 I
  III
97 I
  III
98 I
  III
99 I
  III
00 I
  III
01 I
                                       Quaterly GDP




  III
02 I
  III
03 I
  III
04 I
                          4,1%
                                                      Economic profile
DOMESTIC ECONOMY
                                         2000    2001   2002     2003 2004py
Nominal GDP (US$ Bill)                  83.8    81.7    80.5    77.6    90.9
    Real GDP Annual Growth                 2.9     1.4    1.8      3.9    4.0
Inflation rate                             8.7     7.6    7.0      6.5    5.5
Exchange Rate (Col$- US$)             2,087.4 2,299.8 2,508.0 2,875.9 2,705.1
    Real devaluation rate                 12.9    -4.0   14.7      1.9   -5.5
Nominal Interest Rate (CDT 90 days)       12.1    12.5    8.9      7.8    7.8
Exports US$ Bill FOB                      13.1    12.2   12.3    13.5    15.2
Imports US$ Bill FOB                      10.7    11.9   12.1    13.3    14.8
Consolidated Fiscal Balance (%PIB)        -3.5    -3.8   -3.8     -2.9   -2.5
National Fiscal balance (% PIB)           -5.5    -5.8   -5.5     -5.0     **
Total Debt (US$ Mil Mill)                 28.3    36.5   36.3    40.8      **
    External Debt (US$ Mil Mill)          14.3    18.2   18.0    20.6      **
    Internal Debt (US$ Mil Mill)          14.0    18.3   18.3     20.2     **
Source: Banco de la República, DNP
                                              GDP per capita
                      GDP per capita: Falling from US$ 2411
                        six years ago, to US$ 2005 in 2004
      2500.0
      2250.0
      2000.0
      1750.0
      1500.0
US$




      1250.0
      1000.0
       750.0
       500.0
       250.0
         0.0
               1998      1999   2000   2001    2002   2003    2004


      Colombian GDP: US $90.8 Billion in 2004                        Source: DNP (2004)
                                  Other indicators
• Colombia has always fulfilled its financial obligations with
  international creditors
• A steady economic growth rate for most of the XXth century.
• Stable and favorable behavior presented by most of the
  macroeconomic variables
• Inflation reached single digit levels
• Decreasing interest rates
• The government has implemented strict controls to tighten
  expenditure and has adopted measures to stabilize public
  finances
• Currently there are over 400 multinational companies in
  Colombia, some with headquarters in the Andean countries
                                  Social profile
Human development index (HDI) and Quality of
life index (QLI)

  0.78
  0.77
  0.76
  0.75
  0.74
  0.73
  0.72
  0.71
   0.7
         97    98     99               00   01   02

                           HDI   QLI
                           Poverty indicator
*% people under poverty line and
indigency line
                             1978   1988 1996   2000 2003
 TOTAL

Poverty Line                59.13 59.23 52.8 59.77 51.8

Indigency line              25.11   20.4 18.7   23.0 16.6




Source: DANE - EH, DNP-UDS-DIOGS
                                          Unemployment rate
                               5% of the population has been displaced
25.00



20.00
                                                                              15.81%

15.00



10.00



 5.00

                                 Country    13 cities
 0.00
    Ene-01   Jul-01   Ene-02     Jul-02     Ene-03      Jul-03   Ene-04        Jul-04

                                                                  Source: DNE, ENH (2004)
                                              Other indicators
            • Cocaine cultivated areas
            180000

            160000

            140000

            120000
Hectareas




            100000
                     163289
            80000             144807
            60000
                                       102071
            40000                                 69000
                                                                         51000
            20000

                 0
                     2000     2001     2002      Jul-03                Dic-03
                                                          Source: Defence Minister , DNP- Sinergia (2004)
               Demobilized “guerrilla” ranks
                                          Public order has improved
1800

1600

1400
                                                                 62%
1200

1000

 800

 600

 400

 200

   0
       150    360    795    1200   1412      1662          645         1047

       1998   1999   2000   2001   2002      2003      2003 Jan- 2004 Jan-
                                                         May       May

                                     Source: Defence Minister (2004) Calculations by Asocolflores
  Law enforcement in the municipalities
             The law enforcement covers 93% of the territory


1098

                                                                   1098
                           1088            1088
1048


 998
             1020

 948
       941

 898


 848
  Dic-02     Jun-03        Dic-03         Jun-04                       Dic-04

                                                   Source: Defence Minister (2004)
World floriculture
World floriculture


•   Production
•   Exports
•   Markets
   Cultivated Area - Share by continent
                                                      Europe
                   Central / South                     15%
                     America                                               Middle East
                        13%                                                   1%


North America
      7%
      .                                                               Africa
                                                                       2%




                                                               Source: AIPH (2003)
                                     Asia / Pacific
                                          62%



            World Area Cultivated in Flowers and Foliage 2003 (Has)
       Cut flower world exports 2003
                                                                AIPH (2003)
                  Cut flowers are 49.7% of world floriculture products


                       Zimbabwe
                          2%
              Israel                      Others
           Kenya3%                         4%
             4%
       Ecuador
         5%




       Colombia
         12%
                                                      The Netherlands
                                                           70%




Colombia is No. 2 worldwide exporter after The Netherlands
     Cut flower world imports 2003
                                                AIPH (2003)

                              Germany
                                16%
        Others
          33%                         United Kingdom
   Canada                                   15%
     1%

Switzerland
    3%                                 USA
                                       11%
    Italy
     3%                      The Netherlands
            Japan   France         8%
             3%       7%
                                               Per capita consumption 2002
                                                                                     Euros
                     # Country    Per Cap.                          # Country       Per Cap.
                     1 Switzerland      94                         15 Japan               31
                     2 The Netherlands 60                          16 United States       26
                     3 Norway           58                         17 Spain               19
                     4 Austria          44                         18 Portugal            17
                     5 Belgium          44                         19 Greece              16
                     6 Denmark          40                         20 Slovenia            25
                     7 United Kingdom 40                           21 Hungary             13
                     8 Germany          38                         22 Czech Republic       9
                     9 Finland          34                         23 Slovakia             7
                     10 Sweden          34                         24 Croatia              7
                     11 Italy           33                         25 Poland               7
                     12 France          33                         26 Russia               3
                     13 France        33 C                         27 China                1
                     14 Ireland         31
Fuente: AIPH - Union Fleurs, Calculations by ASOCOLFLORES (2004)
   Colombian
    Colombian
flower industry
flower industry
•   Industry data
•   Domestic market
•   Entrepreneurial
    conditions
                  Industry data
6016 hectares (15,000 acres) of
greenhouses, Jan 2004
US$ 681 million (2003) FOB exports
reported by DANE
Generates over 94.241 direct jobs and
80.000 indirect
Around 1.000.000 Colombians depend
on floriculture
65% of the employees of the flower
industry are women
25% of the female rural employment is
provided by floriculture
                 Agro-ecological conditions

      Region             Area   Altitude    Avg. temp
                                meters     Centigrade
  (Main products)         %     ( Feet)    (Fahrenheit)

 Bogotá Savannah                 2600           13
                          85
 (Carnations- Roses)            ( 8000)        (55)

  Rionegro Valley                2000           17
                          12
    (Pompoms)                   (6100)         (62)

   Coffee- growing
        areas                    1600           21
                          3
( Anthuria- Heliconia)          (4900)         (70)
Flowers are the first agricultural non-
traditional export (9.8% of NTE)
Flowers represent 3.9% of agricultural
GDP
Equivalent to 16% of the GDP for the
Bogotá-Cundinamarca region
“El Dorado” airport in Bogotá is the
most important export cargo airport in
Latin America due to flower exports.
Our product accounts for 85% of the
export air cargo of Colombia
                            Domestic market
Main agricultural exports
(Exports in US $)
2000
                             Coffee
                             Flowers
1500                         Bananas
                             Sugar
1000

500

  0
       1998 1999 2000 2001 2002 2003
                                       Source DANE / DIAN, and ASOCOLFLORES (2004)
                                                                                                                US$ million exported
                                                                                                                     Mill dollars




                                                                                                               100
                                                                                                                       200
                                                                                                                                300
                                                                                                                                        400
                                                                                                                                                500
                                                                                                                                                            600
                                                                                                                                                                    700
                                                                                                                                                                           800




                                                                                                                100
                                                                                                                        200
                                                                                                                                 300
                                                                                                                                          400
                                                                                                                                                      500
                                                                                                                                                                  600
                                                                                                                                                                            700




                                                                                                         --
                                                                                          1970
                                                                                         1970
                                                                                          1971
                                                                                         1971
                                                                                          1972
                                                                                         1972
                                                                                          1973
                                                                                         1973
                                                                                          1974
                                                                                         1974
                                                                                          1975
                                                                                         1975
                                                                                          1976
                                                                                         1976
                                                                                          1977
                                                                                         1977
                                                                                          1978
                                                                                         1978
                                                                                          1979
                                                                                         1979
                                                                                          1980
                                                                                         1980
                                                                                          1981
                                                                                         1981
                                                                                          1982
                                                                                         1982
                                                                                         1983
                                                                                          1983
                                                                                         1984
                                                                                          1984
                                                                                         1985
                                                                                          1985
                                                                                         1986
                                                                                          1986
                                                                                         1987
                                                                                          1987
                                                                                         1988
                                                                                          1988
                                                                                         1989
                                                                                          1989
                                                                                         1990
                                                                                          1990
                                                                                         1991
                                                                                          1991
                                                                                         1992
                                                                                          1992
                                                                                         1993
                                                                                          1993


  absorbs less than 2% of total production.
                                                                                         1994
                                                                                          1994
                                                                                         1995
                                                                                          1995
                                                                                         1996
                                                                                          1996
                                                                                         1997
                                                                                          1997
                                                                                         1998
                                                                                          1998
                                                                                         1999
                                                                                          1999
                                                                                         2000
                                                                                          2000
                                                                                         2001
                                                                                          2001
                                                                                         2002
                                                                                          2002
                                                                                         2003
                                                           Source DANE / DIAN, and ASOCOLFLORES (2003)
                                                                                                         --
                                                                                                              20
                                                                                                                    40
                                                                                                                          60
                                                                                                                                80




95% of Colombian production is exported. Domestic market
                                                                                                               20
                                                                                                                     40
                                                                                                                           60
                                                                                                                                 80
                                                                                                                                       100
                                                                                                                                              120
                                                                                                                                                     140
                                                                                                                                                             160
                                                                                                                                                                    180
                                                                                                                                                                           200




                                                                                                                                        100
                                                                                                                                               120
                                                                                                                                                      140
                                                                                                                                                              160
                                                                                                                                                                     180
                                                                                                                                                                            200




                                                                                                                      000 tons exported
                                                                                                                                                                                  Volume and value of flower exports




                                                                                                                              Mil Tons
                                       Exports by flower type
                                                       •2003
Colombia
                        Carnation
                         17.0%
                                               Chrysanthe
                                                 mum
                                                  2.0%
 Other
 43,0%
                                                                         Total
                                                   Rose
                                                                       exports:
                                                  29.0%                  USD
             Mini
           carnation                                                    681,37
             9.0%                                                       million
               So urce: DA NE/DIA N, Calculatio ns by: A SOCOLFLORES
                                              •Bouquets exported to U.S.A.

                        2,500,000
                                                                                  2,021,056

                        2,000,000
                                                                                                    Jan-Sep
Unit: Full equivalent




                                                                      1,445,861                    1,454,471
                        1,500,000                         1,233,502
                                              1,066,177

                        1,000,000   703,925


                         500,000


                               0
                                    1998      1999        2000        2001        2002             2003

                                                                                         Source: Ornamental Crops (2003)
                                •Main export markets
                                               2003
Colombia
                 Other
     European
                countries
       Union      6,0%
       9,0%




                                        North
                                       America
                                        85%



                            So urce: DA NE/DIA N, Calculatio ns by: A SOCOLFLORES
                                                                                 US Market
                      Colombia is the first exporter of cut flowers to the US

          1,200,000

          1,000,000

           800,000                                610,461                                     616,781
                                                                 565,468
US$ 000




                                   511,524                                     541,466
                         326,246
           600,000

           400,000
                         467,720   423,630        429,963        418,103       410,015        415,000
           200,000

                -
                         1990      1995          2000           2001          2002           2003




                           Domestic production                         World imports
                                             Source: USDA, FLORICULTURE CROPS, Calculations by ASOCOLFLORES
                                   Canadian imports
    Colombia is the first exporter of cut flowers to Canada

                           US DOLLARS                       % Share
                  2001         2002         2003       2001   2002 2003
World           67,075,819 69,594,456     74,366,966    100.0 100.0 100.0
Colombia        30,612,701 32,821,201     36,692,731     45.6   47.2 49.3
Ecuador         14,685,225 16,044,577     16,806,359     21.9   23.1 22.6
United States    8,123,433    6,830,951    7,812,339     12.1    9.8 10.5
Netherlands      5,392,580    5,240,958    4,816,447      8.0    7.5  6.5
Costa Rica       1,005,569    1,186,096    1,402,562      1.5    1.7  1.9
Australia        1,066,847      977,827    1,234,864      1.6    1.4  1.7
Israel             853,702      926,521      890,750      1.3    1.3  1.2
Others           5,335,762    5,566,325    4,710,914      8.0    8.0  6.3
Source: GTA
          Exports to North America 2003 (U.S.$ FOB)
                              By countries                          By product



                                           Canada
                       Puerto Rico          3.3%                                 Carnations
                          0.98%                                                 12.7%
                                                           Others
                                                           49.5%
                                                                                   Chrysanthemum
                                                                                        2.5%




                                                                                     Roses
                                               U.S.A            MiniCarnation        27.0%
                                                 95.8%            8.3%

Source: DANE / DIAN, Calculations by ASOCOLFLORES (2004)
                            Imports into Europe 2002
       France Others                                     BELGIUM     OTHERS
         2%                                         SPAIN 1%           3%
               3%                                    5%
   Portugal                               COLOMBIA
     6%                                      5%
Ecuador                 The Netherlands     KENYA
  17%                        41%             6%




                                                                                 THE NETHERLAND
                                                                                       80%
     Colombia
       31%
                SPAIN
                                                      UNITED KINGDOM


                                                         Source: Pathfastpublising.com (2003)
                   Exports to European Union 2003 (U.S.$ FOB)

                                         By countries                            By product


                                   The 16.0%               Germany                     Others
                                   Netherlands              11.7%
                                                                         MiniCarnations 6.8%
                                                                Sweden
                             Spain                               2.7%       26.5%
                            15.3%
                                                                 Rest
                                                                 U.E.
                                                                 5.6%
                                                                         Roses
                                                                                                Carnation
                                                                            9.7%                57.0%

                                                                            Chrysanthemum
                                                                              0.1%
                                               United Kingdom
                                                 48.7%


Source: DANE / DIAN, Calculations by ASOCOLFLORES (2004)
           B. Entrepreneurial conditions

600 farms with nearly 6000 hectares
  represented by 300 companies which are
  ranked according to exports:
  - 40 large groups (50 +Has) export 50%

  - 60 medium-sized farms (20 +Has) export 25%

  - 200 smaller farms (- 20 Has) export 25%
Nearly 100% of flower farms were owned by Colombians for 30+
years, from the late 1960’s to the late 90’s. Today nearly 20% is
owned by foreign investors.
Some figures about entrepreneurial conditions
  • Export - oriented production by entrepreneurship &
    competitive environment
  • Porterian-like cluster conditions in Bogotá Savannah,
    Rionegro and Miami
  • Direct pest management through Association and
    Government for all flower farms in Colombia
  • Resourcefulness in adapting technology
  • Diversification of crops
  • Strong commercial strategies
  • Minimum government interference and no public
    subsidies
  • Strong producer- exporters’ association
5. The Colombian Association of
              Flower Exporters
                ASOCOLFLORES

          A. General information
          B. Florverde®
          C. Social Development
             Programs
          D. Technical area
A. Asocolflores

       Created to solve industry- wide problems:
          – Transportation costs and supply
          – Legal trade conditions with US
            government


       Current mission:
           “Sustainable floriculture with social
                      responsibility”
                    Current main goals
•   Improvement of competitiveness
•   Environmentally sound production
•   Social welfare and development
•   Technological research and assistance
•   Continuous improvement by benchmarking
•   Market intelligence and research
•   Promotion
•   International trade negotiations
•   Security programs
•   Training
•   Lobbying and PR
  B. Florverde®




Social and environmental
        program
 Florverde® is:
• A program that fosters economic,
social, and enviromental
sustainability
•Strives for continuous improvement
through benchmarking and support
•A measurement system for social
and environmental performance
•A set of high standards for flower
production
•Certified by SGS
What is SGS?


    •Société Générale de
    Surveillance
    •Founded     in 1878
    •Worldwide   market leader in
    verification, inspection,
    testing and certification
             MPS, EUREPGAP
    •Certifies
    and others
    •www.sgs.com
Principles                         Social Issues
•Flowers are grown by people
•- 16 persons (flowers) vs 0.8 persons (Coffee)) / Ha

•Quality in social management includes :
   •Health and welfare
   •Training and personal growth
   •Efficiency in administration

•Results are :
   •Committment
   •High quality product and service
                                            Social issues
1. Personnel administration
  • Contracts
  • Payments
  • Information to employees
  • Files

2. Occupational health and welfare
  • Hygiene and safety
  • Preventive and on–the-job medicine
  • Programs for a better quality of life
3. Training and development
  •Training of workers in labor and in personal
  growth subjects
Integrated pest management


- Pest and disease monitoring
- Safe handling of pesticides
- Reduction of pesticide use
- Use of internationally approved pesticides
- No use of methyl bromide
Colombian floriculture
has been mentioned
as a case study in the
use of alternatives to
methyl bromide.

Methyl bromide has
been forbidden in
Colombia since 1995.

Consult:
www.uneptie.org
 • Soil and fertilization
 - Fertilizer use based on technical criteria
 - Reduction of fertilizer use
 - Avoid pollution of water and soil
 - Conservation of soil properties


 • Water
- Use based on technical criteria
- Use of sustainable sources (rainwater)
• Landscaping and biodiversity
     - Land use
     - Live fences and beauty at farm
     - Local ecosystem protection

                      • Waste
                  - Disposal of solid waste according to
                  best available methods
                  - Zero chemical run-off
                  - Control of emissions (climate change
                  and ozone layer)
Florverde®            Sustainable floriculture:
                                      Strategies
Strategy 1: Benchmarking

A set of standards certified by SGS


Strategy 2: Support

Support through advisory visits, workshops and
conferences, documents on best practices
           Responsible flower growing
           curriculum and certification
Asocolflores support      SGS´ verification


 1              2         3              4




  Farm progress
Florverde®            Sustainable floriculture:
                                       Strategies




Strategy 3: Information System

Information is sent periodically by farms and its
analysis helps in the design of specific actions
towards improvement.
           Florverde®´s on-going process
   Our goal is to make Florverde® a
 Colombian Flower Grower Certification
compliant with all internationally required
               standards.
              Florverde® is in the process of
                benchmarking against:
                Ethical Trade Initiative -ETI-
                EUREPGAP Flower’s Protocol,
                Fair Flowers & Plants
                MPS, FLP
                Rainforest Alliance
                                                            •   Results
Pesticide use: average use of active ingredient
         per Ha - All types of flowers

             160

             140

             120

             100
  Kg/IA/Ha




             80

             60

             40

             20

              0
                   1998   1999   2000   2001   2002   2003 pr

                     Results of high performance on more than 100
                     farms (67% of participants)
             Social Development Programs
Asocolflores strives to increase the quality of life of our workers,
                 their families and communities.




Principles: worker protection, gender equity, prevention of child
labor, childcare for our worker´s children, family as the basic social
nucleus
                      Social profile
 86.3% directs contracts, 13.7% other (temps,
coops, etc)
Collective bargaining: 13% in unions (total in
Colombia= 5%), 24% with collective agreement
45.5% of our companies have a worker`s fund
(cooperative workers’association)
Social security coverage: 100%
Highest employment generator in Colombian
agriculture : 15.61 workers /ha
75% of member companies pay salaries over
legal minimum wage in Colombia
                                   Our people
  58% of our workers own houses
  22% of our farms pay benefits in addition to law
requirements
  65% of the employees of the flower industry are women
   25% of the female rural employment is provided by
floriculture
   Ages: 69.3% between 20-39 years old
   Education: 0.9% illiterate, 46.6% complete primary studies,
44.5% secondary studies, 8% others.
   20.2% of our workers have children under 5 years of age
   All member companies have permanent training, health
and welfare programs
Social Development
Programs
    Asocolflores strives to increase the quality of life of
       our workers, their families and communities.

                •   “Cultivating peace in the family”
                •   Flowers are home
                •   Employment plan
                •   Municipalities
                •   Training
                •   Literacy campaign
                •   Recreation
                •   School reinforcement
                •   Childcare
             Cultivating peace in the family
Created by ASOCOLFLORES to help solve
family problems through non-violent methods


                    Develops a space for reflection
                    and communication that
                    contributes to personal growth
                    and transformation of the
                    traditional ways of conflict
                    resolution
              Cultivating peace in the family
                      • It plants seeds of peace in the family,
                      which spread to the workplace, the
                      community and other industries
                      • More than 130 flower farms training
                      facilitators and doing workshops with
                      workers.
                      • 30.000 workers and their families are
                      cultivating peace


• Uses simple materials like posters and coloring books
• Nominated to National Peace Prize in 2001
                           Flowers are home
    Institutional housing program by Asocolflores
•20,000 housing solutions in the next five years
•New housing, home improvement, building and deed
granting
•“Building Communities” by helping them organize
and providing them with education in technical and
social aspects
•During the last ten years, Asocolflores has helped
8000 low-income families to obtain subsidies for home
improvements, representing benefits of approximately
USD 8 million
                           Employment plan

•Colombian floriculture will create 13,000 new jobs in
four years
•Strategy: apprentice training, increase in production
and solidarity
•Beneficiaries: Armed forces members handicapped
by conflict, Widows and orphans, displaced
Colombians, young adults between 18 - 25 years old,
people over 50 years of age, heads of households.
     Floriculture school for the socio-economic
   stabilization of 1,000 displaced and vulnerable
 families in the Bogotá savannah and the Rionegro
                         area:
 Funding: USAID/PADF ( US$433,000); ASOCOLFLORES, the flower
growers (US$1.0 million), SENA and the Fundación Colombia Presente
                            (US$200.000).
                September 2003 – August 2005
                               Other social programs
                 Training         • Courses for management,
                                  technical, supervisor and operator
                                  levels of flower farms
                                  • Floriculture training: specially
                                  designed to qualify workers at the
                                  supervisor and operator levels



• Permanent contact with the                             Municipalities
                                                MUNICIPALITIES

                                               • Peasant´s day
municipalities where the flower farms          • Parks
                                               • Traditional
are located                                      festivities
                                               • Oral health
• We support and encourage social                campaign: 40.000
                                                 children
welfare initiatives, traditional festivities   • Active
                                                 participation in
and other social development actions             local legislation
                         School Reinforcement
                      • Flower workers with children in academic
                      programs and early school levels receive
                      special discounts for school supply kits
                      • Community homes and public schools are
                      supplied with books, furnishings and other
                      essentials

Childcare
 • Minors ages 0-7 participate in                         Our children
 integrated preventive plans that                     •   More
                                                          children
                                                                     than   17.000
                                                                               are

 guarantee protection, nutrition                          participating
                                                          childcare programs by
                                                                                in



 and stimulation for the children,                    •
                                                          Asocolflores.
                                                          School Reinforcement


 while their parents are at work
                                                          program
                                                      •   National Committee of
                                                          Child             Labor


 •13,000 children benefited in
                                                          Eradication       (IPEC-
                                                          ILO).


 company and government / farm
 childcare centers
   Literacy campaigns
• Aimed at improving the quality of the worker’s
family, social and labor life
• Encourages the employees to start or continue
their elementary or high school education
• More than 8,000 workers benefited
                                Recreation
                 • Annual Olympics and Cultural
                 Contest: more than 3,500 workers
                 participate every year
                 • Contributes to the competitive and
                 creative spirit of the workers, within a
                 healthy and productive atmosphere
We also work on:

       •Occupational health research
       •Vaccinations
       •Oral health
       •Salary, benefit and compensation
       survey
       •“El Invernadero” newspaper for the
       workers
Technical Area




       - Plant health supervision
       - Research and development
         Plant health supervision
• Cooperation agreement with the
  national agricultural department
  (ICA)
• Contacts with international plant
  health offices (Aphis, European
  offices) to monitor pest
  interceptions.
• Monitoring of changes in
  international import regulations
Research and development
 Projects co-financed by
   ASOCOLFLORES
           1995-2002
     •   IPM: 19
     •   Fertilization -soils: 2
     •   Technologies: 3
     •   TOTAL: 24
        Overseas research
   co-financed by Asocolflores

 • American Flower Endowment -AFE
 • International Cut Flower Growers’
   Association - ICFG
Research topics: biological control, downy and powdery mildew
management, management of ethylene production, management of
salinity in roses
                                                                                                                                             CONSTIT.
HIGHLIGHTS OF THE EVOLUTION OF THE COLOMBIAN                                                                                        30 YEARS CENIFLORES
                                                                                                                                    ASOCOLFLORES

                                                                                                                                    STRATEGIC
              FLOWER SECTOR AND ASOCOLFLORES                                                                             COMPETITIVE
                                                                                                                                      PLAN
                                                                                                                  THRIPS AGREEMENT
                                                                                                                                                       04
                                                                                                                  PALMI
                                                                                     FLORICULTURE                                              03
                                                                                                  PLANT HEALIH
                                                                                     FUND
                                                                                                  LAB. TO UJTL                         02
                                                                          COLAB. AFE BEGINS;
                                                                                                                               01
                                                                          TECHNICAL AREA
                                                                          CREATED            FLORVERDE
                                                                                                               99
                                                                                                                    97
                                                                                WHITE
                                                                                RUST                        96

                                                                         REGIONAL
                                                                                                      94
                                                                           BANCH PROFLORA
                                                                     BULLETIN                    93


                                                                                            91
                                                         TECHNICAL
                                                          DEPT.
                                                                MAGAZINE
                                       TECHNICAL
                                                                                       90
                                       COMMITTEE –2d WORLD
                                       EXPORTER                                   88
                   ASOCOLFLORES
                                                                           87
                                                                    86
                                                              85
               COLFLORES
 BEGINNING
 OF EXPORTS
                                                 81



                           73
                   71
   65

  1965                          1975                         1985                                          1995                 2001        2003    2004

         PHASE I CARNATIONS                            PHASE II ROSES                                      PHASE III DIVERSIFICATION
To formally organize Colombian research,
           we have created the

       CENTRE for INNOVATION OF
       COLOMBIAN FLORICULTURE


             “CENIFLORES”

AS A PRIVATE NON LUCRATIVE CORPORATION, WITH A
   SCIENTIFIC AND TECHNICAL ORIENTATION, AND
           ADMINISTRATIVE AUTONOMY


   IT WILL BE A “VIRTUAL” ORGANIZATION
           constituted August, 2004
                                OBJECTIVES

•Orient and articulate national and international
resources
•Implement and motivate studies that can only be
done IN SITU.
•Support diversification of flowers for export
through research and training in new techniques.
•Ensure that national and international research
results reach the producers.
•Seek international agreements for joint research
and training of Colombian scientists.
                      “VIRTUAL” INSTITUTIONAL
                              MODEL
Technological supply                          Technological demand




  Universities
    ANDES / UN
                               Regional              Company 1
     UJTL - CIAA
 others in MEDELLIN             System
  R&D Groups                                         Company 2

   Consultants               CENIFLORES              Company 3
   Asociations              CDT Articulator
                                                     Company 4
  Laboratories

                             Internacional
    Centres                   Systems of
    Tibaitatá
 CIAT and others              Innovation             Company N
                              AFE, ICFGA

      ACADEMIA                                         Flower sector
Diagnosis of technological supply
and demand
    Priorities for research
             •   Production            - 26 %
             •   Economy and markets   - 21 %
             •   Crop protection       - 17.5%
             •   Soil and substrates   - 14.5%
             •   Environment           - 7.5%
             •   Water                 - 6.5%
             •   Post harvest          - 5 %
             •   Social                - 1 %
             •   Others                - 1 %
How do we link international
  research with research
  needs prioritized by the
 Colombian flower sector?
           Where international
      contributions are helpful
• Joint research that can include a Colombian
  component in the activities and in the training
  of researchers
• Research that requires sophisticated
  equipment, especially when it is not required
  permanently
• Participation in Colombian conferences
• Others
    ASOCOLFLORES
Sustainable floriculture
with social responsibility
www.colombianflowers.com
  www.asocolflores.org

								
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