2007 Corporate Social
2 0 0 7 c o r p o r at e s o c i a l r e s p o n s i b i l i t y r e p o r t anheuser-busch, inc. 1
table of contents
Letter to Our Stakeholders 2 responsibility environment
Anheuser-Busch is committed We focus our efforts on water
About the Company 3
to providing quality products, conservation, energy conservation
Corporate Social to ensuring that we market them and renewable energy, recycling
responsibility Overview 5
responsibly, and to being part and packaging, wildlife habitat
of the solution to alcohol issues, preservation, and accountability
including drunk driving through our value chain.
and underage drinking.
pa g e 7 pa g e 19
people community accountability
When it comes to our employees, we Our efforts focus on supporting We are guided by our commitment
strive to support inclusion, promote organizations and causes related to to ethical business practices, our
health and wellness, and provide a education, health care and human abidance by all applicable state and
safe work environment, competitive services, minority leadership and federal regulations, and our support
compensation and benefits, economic development, civic, of local and national economies
and professional devel- cultural enrichment through our tax and
opment opportunities. and environmental wage contributions.
pa g e 35 pa g e 45 pa g e 51
HOW tO nAvigAte tHis PDF DOcument
Navigate through this document using the Bookmarks
that have been created for key pages.
This document contains hyperlinks to Web sites for additional information.
By clicking on the underlined blue text, this additional information will
automatically open in your default browser.
l e t t e r t o o u r s ta k e h o l d e r s anheuser-busch, inc. 2
Beyond this, we continually work to reduce
material used in our packaging, with signifi-
Letter to Our Stakeholders cant success over the past several years.
By simply reducing the diameter of our
can lid, we’ve been able to save about
20 million pounds of aluminum per year.
This, along with our aluminum recycling
efforts where we recycle five cans for
every four we package domestically,
enables us to use less new aluminum,
as well as less energy in production.
Our social responsibility review would
At Anheuser-Busch, For more than a century, we’ve supported not be complete without considering
we have a simple efforts to help improve the environment, our charitable donations and disaster
philosophy. We strive, in and we pursue new technologies to help us relief efforts. In the past decade alone,
all we do, to ensure that in our four-pronged environmental strategy, Anheuser-Busch and its foundation have
we produce the highest which is to reduce, reuse, recycle and contributed more than $370 million to
quality products, provide renew. In 1899, we began reselling leftover non-profit organizations. In the past two
the best consumer experience, and create grains from the brewing process as animal decades, we’ve also donated more than
maximum value for our shareholders. feed in an effort to reuse byproducts 63 million cans of fresh drinking water to
of our production process, a practice victims of natural disasters — two million
And while doing that, we also recognize that continues today. We were working cans in just the past 18 months. In times
our responsibility to improve the world on water conservation efforts as early of need, Anheuser-Busch has always been
where we do business. As we have now as the 1940s as we sought to reduce and will continue to be a source of support.
combined with InBev to become a part consumption within our processes.
of Anheuser-Busch InBev, we are proud All of these efforts are possible thanks to
to play a meaningful role in the global Our breweries are largely powered by our great employees. By showing respect
corporate mission to become the Best natural gas – the cleanest form of fossil for our people through competitive
Beer Company in a Better World. We are fuel, and as this commodity cost rises, compensation, benefits and a safe work
all citizens of the world — together — we’re exploring new methods for gener- environment, we tap into their innate
and together we must find ways to put ating energy. Our Bio-Energy recovery desire to help our cause as a responsible
social responsibility into action. It’s this Systems at nine — soon to be 10 — of our corporate citizen.
commitment that we highlight in our 12 domestic breweries and one in China,
2007 Corporate Social responsibility convert wastewater from the brewing And our work has been noticed. For
(CSr) report. process into renewable energy that the fifth year in a row, Anheuser-Busch
provides up to 15 percent of the energy earned the No. 1 ranking in the beverage
We have a long tradition of doing all we can needed. We’re proud to be the world’s industry for social responsibility in
to ensure that our products are enjoyed largest operator of this technology. FORTUNE magazine’s most admired
responsibly. Our responsibility initiatives, companies U.S. and global lists.
along with the work of many others, have And this year, we partnered to start a
helped significantly reduce drunk-driving new project where we’ll be using methane This is a time of excitement and
fatalities and prevent underage drinking gas from a neighboring landfill to help change for our company, yet one
over the years. Since 1982, Anheuser- power our Houston brewery. And we’re constant remains — Anheuser-Busch’s
Busch and our wholesalers across the also exploring the use of solar and wind social responsibility efforts that will
country have invested more than three- technology at our Fairfield, Calif., brewery support our dream of being the Best
quarters of a billion dollars in responsibility and the use of solid fuel boilers at our Beer Company in a Better World.
efforts, a commitment no other alcohol Northeast breweries — all in an effort
company even comes close to matching. to be more energy efficient and meet the David A. Peacock
And our efforts in this area will continue ambitious goals outlined in our report. President, Anheuser-Busch, Inc.
long into the future.
2 0 0 7 c o r p o r at e s o c i a l r e s p o n s i b i l i t y r e p o r t anheuser-busch, inc. 3
About the Company
Based in St. Louis, Anheuser-Busch
holds a 48.5 percent share of U.S.
The company is one of the largest FinAnciAls company generated nearly $3 billion
theme park operators in the country, In 2007, net sales at Anheuser-Busch in operating cash and increased return
a major aluminum can manufacturer totaled $16.7 billion, an increase of on capital by one percent. On July 13,
and one of the world’s largest recyclers 6.2 percent over 2006. The company’s 2008, InBev and Anheuser-Busch agreed
of aluminum cans. Our diverse business worldwide beer production reached to combine in a $70 all cash offer for
includes malt production, rice milling, 128.4 million barrels compared with Anheuser-Busch stock (NYSE ticker
real estate development, turf farming 125.0 million barrels in 2006. Earnings symbol BUD). The transaction closed
and transportation services. per share were up 10.3 percent, with on Nov. 18, 2008, and BUD is no longer
EPS growth and stock performance listed on any stock exchanges.
mAjOr OPerAtiOns above the S&P 500 average. The
Anheuser-Busch, Inc. (ABI)
Anheuser-Busch International, Inc. (ABII)
Anheuser-Busch Packaging Group, Inc. anheuser-busch comPanIes, Inc., oPeratIons
Busch Entertainment Corporation (BEC)
oPeratIon Percent of fY 2007 net sales
Busch Properties, Inc. (BPI)
U.S. beer production and marketing 72%
Manufacturers railway Company; International beer production and marketing 7%
St. Louis refrigerator Car Company
Packaging products provisions and services to beer 10%
Wholesaler Equity Development and soft drink manufacturers (including aluminum can
manufacturing and recycling, glass manufacturing)
Theme park operations 8%
(Busch Gardens, SeaWorld, Sesame Place, and others)
Corporate and eliminations 3%
2 0 0 7 c o r p o r at e s o c i a l r e s p o n s i b i l i t y r e p o r t anheuser-busch, inc. 4
100 brands distributed
by a network of nearly
600 independent and
12 countries outside 27 billion cans are
the United States where recycled annually by
our flagship brand, the Anheuser-Busch
Budweiser, is brewed Packaging Group
geOgrAPHic reAcH OtHer suBsiDiAries PrODuct lines
In 2007, approximately 93 percent of Busch Entertainment Corporation is one Anheuser-Busch is best known for the
the company’s net sales and 74 percent of the largest U.S. theme park operators, world’s largest-selling beers, Bud Light
of net income were generated in the with 10 parks throughout the country that and our flagship brand, Budweiser, and has
United States. Anheuser-Busch operates feature unique interactive experiences with more than 100 brands that are distributed
12 breweries within the United States. the natural world. Last year marked the by a network of nearly 600 independent
Budweiser is brewed locally in 12 countries third consecutive year of double-digit profit and company-owned wholesalers nation-
outside the United States under the direct growth. The Anheuser-Busch Packaging wide. Budweiser continues to be one of
supervision of Anheuser-Busch brew- Group provides more than 60 percent the world’s most recognized and respected
masters and is available in more than of the company’s aluminum cans and global brands, ranking first among all beer,
80 countries. The company also operates 75 percent of the lids required for its wine and alcohol brands in BusinessWeek/
17 breweries outside of the United States beer products. In addition, this division Interbrand’s annual “Best Global Brands”
(15 in China, one in India and one in the recycles more than 27 billion cans, rankings. Budweiser finished 33rd overall
United Kingdom). The company also has more than the company packages. among all global brands for 2008.
equity investments with Grupo Modelo, the Busch Agricultural resources, L.L.C.,
maker of Corona, and Tsingtao in China. operates rice milling facilities, grain For a complete listing of our products,
elevators, barley seed processing plants, visit www.anheuser-busch.com/
barley research facilities and malt plants Products.html.
across the United States.
For more financial data, operational activities,
or other information, view our 2007 Annual report
2 0 0 7 c o r p o r at e s o c i a l r e s p o n s i b i l i t y r e p o r t anheuser-busch, inc. 5
Corporate Social Responsibility Overview
At AnheuserBusch, our longtime belief has been “Making Friends
is Our Business. And nowhere is that philosophy more evident than
in our company’s social responsibility efforts.
From our recycling leftover grain from understand, support and work with year in a row, AnheuserBusch ranked
the brewing process that was started us on our social responsibility initiatives. first in the beverage industry for social
in 1899 by our founder, Adolphus Busch, responsibility in FORTUNE magazine’s
People When it comes to our
to our being the first company to air a “America’s Most Admired Companies”
employees, we strive to support
responsible drinking television ad in 1985, and “Global Most Admired Companies”
inclusion, promote health and
to our donation of fresh drinking water to lists. We also ranked second in social
wellness, and provide a safe work
victims of Hurricane Ike in August 2008, responsibility among all companies in the
environment, competitive compen
giving back is part of our company’s “Global Most Admired Companies” list.
sation and benefits, and professional
support of the communities in which
we do business. RepoRt Scope
Community Our efforts focus on This is the company’s first Corporate
Our social responsibility initiatives supporting organizations and causes Social Responsibility (CSR) Report,
fall into five main areas. related to education, health care and which presents key performance indicator
human services, minority leadership (KPI) data and information from calendar
Responsibility This covers our
and economic development, civic, year 2007. Select highlights and ongoing
commitment to providing quality
cultural enrichment and environmental projects from 2008 are included as well.
products, to ensuring that we market
stewardship. AnheuserBusch has issued an annual
them responsibly, and to being part of
Environmental, Health and Safety (EHS)
the solution to alcohol issues, including Accountability We are guided by our
Report since 1997, and that KPI data and
drunk driving and underage drinking. commitment to ethical business prac
performance highlights are now reflected
tices, our abidance by all applicable
Environment We focus our efforts on in the corresponding Environmental
state and federal regulations, and our
water conservation, energy conservation and People sections of this report. In
support of local and national economies
and renewable energy, recycling and addition, much of the data presented
through our tax and wage contributions.
packaging, and wildlife habitat preserva here has been tracked and used for
tion. And we work up and down the decades publicly and made available
AnheuserBusch continues to be recog
value chain to help our suppliers through other reports and Web sites.
nized as an industry leader on the social
responsibility front. In 2008, for the fifth
2 0 0 7 c o r p o r at e s o c i a l r e s p o n s i b i l i t y r e p o r t anheuser-busch, inc. 6
processes, while always important, were
highlighted in 2007 due to the drought in
the Southeast near our Cartersville, Ga.,
brewery and Rome, Ga., can plant
operations. In turn, conserving energy
is a daily priority in our operations, and
we continued our exploration of new
renewable energy projects.
In addition, this report also highlights our
commitment to our employees, as well
as our assistance to the communities in
which we operate through our charitable
giving and positive economic impacts.
We consulted the Global Reporting
Initiative’s (GRI) Sustainability Reporting
Guidelines to assist in the presentation
and content of our data. Content owners
AnheuserBusch continues to be recognized as
in each department were then responsible
an industry leader on the social responsibility front. for collecting and verifying KPI data
and information used in this report.
The AnheuserBusch EHS Policy and
Management System continues to apply
to all of our subsidiaries, where facilities
gather data and confirm accuracy before
The information presented in this report company who participated in a mapping sending the information to either the
represents all facilities within our major session that identified the issues of EHS manager at the operating subsidiary
production and services businesses greatest importance from a business and or directly to Environmental Affairs and
over which AnheuserBusch maintains social responsibility perspective. In turn, Corporate Safety and Risk Management,
operational control: we also heard from some key external as appropriate. Data are maintained
stakeholders regarding issues they felt securely back to at least 1991 and
All major U.S. operations
were important for our company to report. reported for the previous five years.
1 brewery in Mortlake, United Kingdom
From the materiality analysis, we About ouR coRpoRAte SociAl
1 brewery in Wuhan,
determined that our report should ReSponSibility GRoup
Hubei Province, China
have a primary focus on two key areas, To better focus the company’s social
responsible drinking initiatives and responsibility initiatives, in 2007, we
We have begun to integrate Harbin,
environmental practices. While we have renamed and reorganized our Consumer
acquired in late 2004, into our EHS
seen significant declines in drunk driving Affairs Group to become the Corporate
data collection and reporting processes.
and underage drinking, these issues Social Responsibility (CSR) Group.
Harbin safety data for 2006 and 2007
continue to be of concern to our nation, The CSR Group developed our unified
are included in this report.
and AnheuserBusch has been working platform of Responsibility, Environment,
to be part of the solution for more Community, People, Accountability
To determine what information was most
than 25 years. with input from senior management and
important to include in our CSR report,
key stakeholders within the company to
we worked with the leading nonprofit
On the environmental impact front, strategically highlight and enhance our
CSR organization, Business for Social
water and energy are the issues of leadership role in the various areas of
Responsibility (BSR), on a materiality
greatest importance to our business. corporate social responsibility that are
analysis. This process involved stake
Helping protect our water sources critical to success in today’s global
holders from departments across the
and conserving water in our brewing business environment.
responsibility overview anheuser-busch, inc. 8
At Anheuser-Busch, our philosophy is
that we brew our beers to be enjoyed
responsibly by adults.
We are proud to be the global industry We regularly track progress and monitor
leader in promoting responsibility with public comment on alcohol issues and
efforts dating back to the early 1900s, adjust our programming and education
when the company ran a series of print efforts accordingly. In fact, research is
ads with the tagline “Budweiser Means the foundation of all our efforts to develop
Moderation. Today, our “responsibility and implement responsibility initiatives.
Matters” campaign provides a clear, This research takes many forms, including
concise reminder that one of the best government, university, third-party and
solutions to addressing alcohol abuse proprietary data. This research also serves
is to emphasize personal responsibility. as an important checks and balances
measure to ensure our efforts remain
We have long acknowledged the serious- relevant and effective.
ness of abusive drinking and devoted
considerable resources to addressing it. We also know that it takes teamwork
Since we first introduced our “Know to fight alcohol abuse, which is why
When to Say When” campaign back we regularly join with parents, educators,
in 1982, the investment by the company community groups, law enforcement,
and our network of wholesalers on government officials, retailers and others on
responsibility efforts to help prevent developing and implementing our respon-
alcohol abuse, sibility initiatives. In 2007, wholesalers had
including drunk contact with more than 103,000 local
driving and community groups to promote alcohol
underage drinking, awareness and education programs.
responsibility responsible marketing anheuser-busch, inc. 9
Anheuser-Busch’s commitment to leadership and excellence
extends beyond producing high-quality, innovative products. It also
includes selling and marketing those products responsibly.
cODes AnD guiDelines In addition, the following steps summarize
Anheuser-Busch follows the voluntary the development, review and placement
Beer Institute (BI) Advertising and of our ad concepts.
Marketing Code, as well as our own
The Advertising Industry Code of
Product Placement Guidelines and
Ethical Standards Advertising agen-
International Advertising and Marketing
cies have their own industry code of
Code. In addition, Anheuser-Busch was
ethical standards that they abide by
the first brewer to develop its own College
when creating an advertising idea.
Marketing Code and distribute it annually
to colleges across the country. Every
Anheuser-Busch employee, wholesaler
and outside agency whose responsibilities Storyboard and Script Review Agency
include advertising and marketing beer ideas are reviewed in storyboard and/or
receives a copy of these codes on an script form by Anheuser-Busch’s
annual basis. For more information and Marketing Department.
to view the codes, visit www.beerespon-
Corporate Social Responsibility
Review As part of Anheuser-Busch’s
advertising checks and balances, at the
request of the Marketing Department,
the Corporate Social responsibility
Group reviews ads to help ensure the
messages adhere to standards of candor
and good taste, portray beer responsibly
and are directed toward the intended
audience — adults of legal purchase
and drinking age. All Anheuser-Busch
brand ads and point-of-sale materials
also include a responsibility reminder.
responsibility responsible marketing anheuser-busch, inc. 10
The final arbiter of what is appropriate
and “in good taste” is the public — whose
goodwill the company must maintain
in order to operate as a business.
Legal Review All Anheuser-Busch The BI Code includes a provision that
advertising is formally reviewed by the offers independent review of advertising
company’s Legal Department before for consumers who are dissatisfied with
it is cleared to air. a brewer’s response to a complaint.
The Code Compliance review Board
Focus Groups Many times commercials
(CCrB) is made up of individuals with
in their storyboard or scripted form are
demonstrated integrity and financial
researched via focus groups of the
independence from the industry, expertise
general public 21 years of age or older,
in contemporary advertising and familiarity
including opinion leaders, parents and
with aspects of government alcohol policy
adult beer drinkers to ensure they
and related issues. In 2007, the CCrB
appeal to the appropriate audience,
reviewed four complaints against
support the company and brand image
Anheuser-Busch, and all were decided
and contain no moral or ethical issues.
in our favor. The CCrB annual report
Television Networks Standards and is available at www.beerinstitute.org.
Practices The networks thoroughly
review every advertisement before Anheuser-Busch limits access to our
approving it to air in order to ensure beer-related Web sites to adults 21 or
that the ads comply with their own older. All Anheuser-Busch beer-related
advertising Network Standards. Web sites feature an age-check system,
as recommended in reports issued by
Ultimately, the final arbiter of what is the Federal Trade Commission (FTC) in
appropriate and “in good taste” is the 1999 and 2003. In addition, we provide
public — whose goodwill the company our beer-branded sites’ Web addresses
must maintain in order to operate as to companies that offer parental control
a business. We take pride in the fact software so parents may block their
that complaints about our advertising children’s access to the site, if they
are a very small percentage of total choose. The company’s responsibility
customer contacts. Web site, www.beeresponsible.com, Anheuser-Busch was the first brewer to develop
its own College Marketing Code and distribute
is solely dedicated to our efforts to it annually to colleges across the country. Every
promote responsible drinking and Anheuser-Busch employee, wholesaler and
discourage alcohol abuse. outside agency whose responsibilities include
advertising and marketing beer receives a copy
of this code on an annual basis.
responsibility responsible marketing anheuser-busch, inc. 11
PrODuct revieWs products available in 50 ml bottles in all
In early 2007, we discontinued production colors and flavors, the majority of which
of our caffeinated alcohol beverage Spykes were hard liquor with three to four times the
because the criticism this product received alcohol content of Spykes. At 12 percent
— while wholly unfounded — detracted alcohol by volume, which is similar to wine
from our efforts to promote responsibility. in alcohol content, Spykes was the lowest
The product was criticized for its size, as alcohol content product in this market
being easy to steal or hide, and its flavors, segment. Nevertheless, we discontinued
as appealing to underage people. However, Spykes to retain our position as the clear
there were more than 50 other alcohol industry leader in responsibility.
Again in June 2008, we responded
to unfounded criticism by changing
our product offering to demonstrate
leadership in responsibility. Working
in cooperation with attorneys general
(AGs) in 11 states, we reformulated our
Bud Extra and Tilt products to remove
the caffeine and guarana. Adults have
been mixing caffeinated cocktails for
decades: rum and Coke, Irish coffee,
and red Bull and vodka. Bud Extra and
Tilt were criticized even though they had
less alcohol than most of these cocktails,
had much less caffeine than a 12-ounce
coffee, and had received all necessary
federal and state agency approvals. Still
AGs were concerned that prepackaged
caffeinated alcohol beverages promoted
irresponsible drinking. Anheuser-Busch
has a long history of voluntarily working
with state AGs to encourage adults to
drink responsibly, and we are pleased to
have been the first company to answer
the call of this group of AGs who asked
the beer and hard-liquor industries to stop
selling pre-packaged caffeinated alcohol
beverages. Anheuser-Busch also paid a
total amount of $200,000 to be distributed
among the participating states to cover
costs of the investigation and to be
federal trade commIssIon
used for public programs, including
the beer business is one of the nation’s most heavily-regulated industries implementing programs designed
on both the federal and state levels, so Anheuser-Busch has a long history to prevent underage drinking.
of regularly sharing information with government agencies, including the
Federal trade commission (Ftc). As in past years, in 2007 we welcomed
the opportunity to provide the Ftc with the information requested regarding
Complete information on all
our advertising and marketing practices. the resulting Ftc report, which was
released in june 2008, highlighted the thoroughness of brewers’ compliance of the company’s responsibility
with the Beer institute code and reaffirmed that self-regulation continues to work
well. For a copy of the report, visit www.ftc.gov/opa/2008/06/alcoholrpt.shtm. initiatives may be found at
responsibility our programs anheuser-busch, inc. 12
Anheuser-Busch focuses its responsibility
efforts on four key areas: drunk driving,
underage drinking, college issues and
With the help of subject-matter experts, totaling $15.5 million. This information
we develop community-based programs is tracked and verified on an annual
that are then implemented at the local basis through our sales system.
level by our wholesalers across the
country. For more than a decade, Drunk-Driving PreventiOn
our wholesalers have been required In 1982, Anheuser-Busch joined the
to spend one penny-per-case of beer fight against drunk driving with the
sold on responsibility initiatives as part introduction of our “Know When to
of their distribution agreement with Say When” campaign. At that time,
Anheuser-Busch. Annual wholesaler we also were one of the founding
spending generally exceeds the required sponsors of Mothers Against Drunk
amount by about 10 percent, with 2007 Driving. We introduced our first locally
wholesaler responsibility spending implemented safe-ride home program,
FATALITIES IN DRUNK-DRIVING CRASHES
(in thousands from 1982 to 2007)
12,998 U.S. Department
Pubs/811017.PDF or visit
in 2007 than in 1982
’82 ’87 ’92 ’97 ’02 ’07
responsibility our programs anheuser-busch, inc. 13
In collaboration with local cab companies, Alert Cab, in St. Louis in 1984, and that
bars and restaurants, Anheuser-Busch program continues to operate locally in
wholesalers help prevent drunk driving
communities across the country. Over the
by providing safe rides home with Alert cab.
years, we have developed and supported
a variety of safe-ride initiatives, including
promoting the use of designated drivers.
This concept enjoys strong support from
retailers who appreciate that helping
patrons get a safe-ride home is good
business for them as well. From our
annual survey of designated drivers,
we know that 137 million American
adults have either been a designated
driver or been driven home by one.
In 2007, more than 475 wholesalers,
or about 80 percent, conducted
safe-ride home Programs
In collaboration with local cab companies,
bars and restaurants, Anheuser-Busch
wholesalers help prevent drunk driving by
providing safe rides home with Alert Cab.
Bar and restaurant patrons who may have
overindulged are provided a free or
reduced-fare cab ride home.
Safe-ride partnerships also include our
work with AAA Auto Club South on the
Tow To Go program, which has provided
more than 8,300 safe rides home since
its inception in 1998, and the Washington
regional Alcohol Program’s (WrAP)
which has provided
more than 41,000 safe
rides homes since its
inception in 1993.
In 2007, Anheuser-Busch wholesalers
famIlY talk provided more than 186,000 safe rides
through cab and shuttle programs. Since
In 2007, wholesalers provided more than 174,000 Family talk 1989, our wholesalers have provided more
than 1.2 million safe rides home.
About Drinking program materials to parents, educators,
law enforcement and community organizations. Since 1990,
Anheuser-Busch and its wholesalers have distributed more
than 6.9 million Family talk About Drinking program materials.
Complete information on the program is available at
responsibility our programs anheuser-busch, inc. 14
unDerAge-Drinking PreventiOn to develop Family Talk
At Anheuser-Busch, we brew our beers About Drinking. This free
to be enjoyed responsibly by adults. We program includes a book-
don’t want anyone underage consuming mark, parent guidebook
our products. After all, we’re parents, too and DVD and is available
… sharing the same concerns as every in five languages — English,
other parent about these issues. Spanish, Chinese, Korean
and Vietnamese. In 2007,
Our programs to help prevent underage wholesalers provided more
drinking address the issue in many ways, than 174,000 Family Talk About Drinking
such as helping parents talk with their program materials to parents, educators,
children about drinking, aiding schools law enforcement and community organi-
in building self-esteem in children, and zations. Since 1990, Anheuser-Busch
assisting those who sell our products in and its wholesalers have distributed more
spotting fake I.D.s and serving responsibly. than 6.9 million Family Talk About Drinking
program materials. Complete information
family talk on the program is available
Anheuser-Busch began its underage- at www.familytalkonline.com.
drinking prevention efforts in the late
1980s with our campaign “Let’s Stop We Id
Underage Drinking Before It Starts” to Helping prevent sales to minors at retail
address increasing concern about this is key in preventing underage drinking,
issue. In 1990, we worked with authorities and Anheuser-Busch and its wholesalers
in the areas of family counseling, education, offer retailers training and a variety of
child psychology and alcohol treatment materials that help them check and verify
valid I.D.s. These include pocket-size We ID
cards (in English, Spanish or Korean) with
tips on spotting fake I.D.s; drivers license
PERCENT OF HIGH-SCHOOL SENIORS WHO HAVE HAD booklets featuring photos of valid driver
A DRINK OF ALCOHOL IN THE LAST 30 DAYS
licenses; and wristbands for identifying
customers who already have shown proof
of legal age. In 2007, our wholesalers
Source: The University
69.7 of Michigan Monitoring provided more than 16,000 We ID cards,
the Future Study, sponsored
by the National Institute 163,000 drivers license booklets and
on Drug Abuse, U.S. 7.3 million wristbands. Since 1990,
Department of Health
& Human Services, Anheuser-Busch and our wholesalers
have provided more than
org/ or visit www.alcohol
stats.com. 1.2 million We ID cards,
’82 ’87 ’92 ’97 ’02 ’07 1.8 million drivers
license booklets and
67.3 million wristbands.
36% lower in 2007
than in 1982
since tracking began in 1975
responsibility our programs anheuser-busch, inc. 15
Prevent. don’t Provide. speakers bureau
Government and independent research Members of the Anheuser-Busch
has shown that most teens who drink Corporate Social responsibility Speakers
get their alcohol from parents or other Bureau deliver messages about responsi-
adults. We created our Prevent. Don’t bility and respect for the law to students,
Provide. program to remind parents parents, educators, community groups
not to buy alcohol for minors or provide and military personnel around the country
it to them at parties — no matter the through the support of our wholesalers.
occasion. The National Fatherhood In 2007, more than 259,000 students
Initiative, International Association of attended these presentations, bringing
Fire Chiefs and Association of Junior the total to 2.7 million since 1998.
Leagues International support this Additional information on these speakers
program. In 2007, we launched Positive is available at www.beeresponsible.com/
Parenting Connection on MySpace underage-drinking-our-programs.html.
with their support. This online resource Government outreach
includes materials, tips, videos and links We also worked with federal and state
to expert-designed resources to help government officials in 2007 and again
parents use their positive influence to in 2008 to help prevent underage drinking
communicate with their children about through our support of the Federal Trade
making smart choices. Commission’s “We Don’t Serve Teens”
campaign that reminds parents and other
adults, “Don’t serve alcohol to teens.
It’s unsafe. It’s illegal. It’s irresponsible.”
To support the 2007 FTC campaign,
Anheuser-Busch placed ads in high-profile
publications Newsweek, TIME and
US News & World Report, and on nearly
900 outdoor billboards in major markets.
These ad placements were viewed by
an audience of approximately 101 million
in just one week.
In 2007, for the third year in a row, state
AGs were offered an opportunity to
record 30-second radio public service
announcements (PSAs) aimed at
preventing underage drinking and drunk
driving. Twenty-four AGs, along with
one first lady and a consumer protection
commissioner, recorded PSAs that aired
on paid media statewide in the participants’
in 2007, more than 78,000 college talk materials were
distributed by our wholesalers. since 2002, Anheuser-Busch
and its wholesalers have distributed more than 731,900 program
materials. complete information on the program is available
responsibility our programs anheuser-busch, inc. 16
44% lower in 2007
than in 1982
since tracking began in 1966
Our position on drinking at the college level
PERCENTAGE OF COLLEGE FRESHMEN WHO DRINK BEER
is clear: if you’re 21 and older and choose (in percent from 1982 to 2007)
to drink, please do so responsibly. If
you’re under 21, respect the law and
73.7 Source: The American
don’t drink. We have developed and Freshman Survey, sponsored
by UCLA and the American
supported a variety of initiatives that
Council on Education and
reinforce those messages among our conducted by the Higher
Education Research Institute
nation’s college students. at UCLA’s Graduate School
of Education & Information
college talk ucla.edu/heri/pr-display.
With experts from php?prQry=11 or visit
’82 ’87 ’92 ’97 ’02 ’07 www.alcoholstats.com.
the areas of alcohol
treatment, student health and wellness,
social norms marketing, education and
family therapy, we developed our College
Talk program in 2001 to help parents This approach has seen documented
continue communicating openly and reductions of up to more than 40 percent in
honestly with their children on the subject irresponsible consumption and comparable
of drinking as they prepare for college reductions in alcohol-related injuries,
and begin a life on their own. In 2007, according to various case studies by
more than 78,000 College Talk materials the National Social Norms Institute.
were distributed by our wholesalers.
Since 2002, Anheuser-Busch and its Since 1999, Anheuser-Busch and its
wholesalers have distributed more than foundation have contributed nearly
731,900 program materials. Complete $7.8 million to support social norms
information on the program is available initiatives at campuses, including
at www.collegetalkonline.com. California State University – Fresno;
Florida State University; Georgetown
social norms University; Michigan State University;
Social norms marketing is an effective Murray State University; University of
data-driven approach to help reduce high- Hawaii; University of Kentucky; University
risk drinking and promote harm-reduction of Mississippi; University of Missouri;
behaviors among college students. Social University of Virginia (UVA); and Virginia
norming educates students about the Commonwealth University. The company
actual behavior of their peers — focusing also provided a gift to help establish the
on the fact that most college students National Social Norms Institute at UVA.
drink moderately, infrequently or not at all.
responsibility our programs anheuser-busch, inc. 17
BEER DRINKERS DRINK
RESPONSIBLY AND IN MODERATION
■ Yes ■ No alcohol medical scholars Program
Since 1997, Anheuser-Busch has
supported the Alcohol Medical
Source: Harris Scholars Program at the University
Interactive ® conducted
this survey via its of California – San Diego. This effort
QuickQuery sm online helps train physicians to better diagnose
omnibus service on
behalf of Anheuser-Busch alcohol dependency and to provide care
in 2007. Details
for people with alcohol use disorders
are available at
www.alcoholstats.com. and other substance-related problems.
In 2008, the founder of the program,
Marc Shuckit, M.D., took this initiative
to Cape Town, South Africa, to help
educate physicians there as well.
Promoting personal responsibility is european alcohol and health forum
the foundation of Anheuser-Busch’s In 2007, Anheuser-Busch became a
responsible drinking efforts. Through member of the European Alcohol and
programs for retail and home use, we Health Forum. This initiative is designed
encourage consumers to remember that to encourage best-practice sharing among
“responsibility Matters. In addition, health professionals, governments and
we support selected alcohol abuse non-governmental organizations, as well
and treatment programs. as the industry, to help address alcohol
abuse issues. Participants are asked to
responsibility advertisements make formal project commitments, and
In addition to ensuring our brand marketing we have committed to hosting a social
efforts and products are responsible, norms forum on March 31, 2009. The
Anheuser-Busch creates television, print, forum will feature presentations by the
radio, outdoor and Internet advertise- leading experts in social norms implemen-
ments dedicated solely to promoting tation, best-practice presentations by those
a responsibility message. For the who have implemented programs and
past quarter century, we have used other relevant contributors. Participants
award-winning creative messaging will be provided information on how to
to promote responsible drinking, successfully develop and implement the
increase the use of designated drivers, social-norms method of addressing high-
and encourage parents to talk with their risk drinking among populations at risk.
teens to help prevent underage drinking. The anticipated audience is a variety of
European stakeholders, including local
Good sport and national officials, community leaders,
In 1986, Good Sport became the first fan health care professionals, law enforcement
management program to be implemented. officials and others.
This initiative is designed to help stadium
operators, team owners and concession-
aires promote a positive crowd environment
through server training, in-stadium Complete information on all
public-service announcements and
of the company’s responsibility
signage, and safe-ride home programs.
This program is now in place in 134 major initiatives may be found at
and minor sports venues in the United
States, as well as select university sports www.beeresponsible.com.
responsibility product safety anheuser-busch, inc. 18
Anheuser-Busch’s passion and dedication to quality have
allowed the company to offer a diverse range of beers, loved
by consumers around the world.
We use the finest ingredients to brew Of course, if consumers have questions, beers are sold internationally. Neither
our beers and follow an uncompromising comments or issues, they may call our Anheuser-Busch, nor our international
commitment to product quality to ensure toll-free customer service number printed licensed brewing partners use GM
our consumers enjoy the freshest, best- on our packaging and speak to a company ingredients, including GM rice, in
tasting beers. We follow a comprehensive representative in our Customer relationship brewing products sold in any country
quality management system at our facilities Group. This department is the initial point with legal restrictions. All Budweiser
to maintain product safety, and we of contact for our customers and can help brewed in Europe, by Anheuser-Busch
extend these standards to our suppliers address and handle consumer questions or its licensed brewing partners,
as well. There were no product-safety or complaints in a timely fashion by working uses European-grown rice.
recalls in 2007. with the various company departments,
depending on the topic. We believe there is a need for further
In our breweries, our production lines dialogue and research in order to reach
are equipped with advanced technology gmO use scientific consensus on the use of GM
systems to help our brewing and pack- Genetically modified (GM) organisms ingredients. Additionally, we recognize that
aging professionals detect issues as the and the biotechnology used to create the issues surrounding plant biotechnology
beer is being packaged. In addition, we them have been at the center of much and the planting and use of pharmaceutical
utilize a coding system on our packages global debate. In some parts of the world, crops are important and complex matters
that identifies the beer packaging date, GM ingredients are accepted, and that deserve the attention of all facets of
source brewery, package production in other parts of the world, the use of our global society. We believe the Grocery
line and time-specific data at 15-minute GM ingredients is restricted or banned. Manufacturers of America Association’s
increments. This information allows January 2007 position paper expresses
us to pinpoint brewing and packaging All of our products are made according a sensible balance of concern for food
information to help expedite any product to the highest quality standards and safety, ample food supply and world
quality analysis that may be needed. in complete compliance with the laws health. This paper can be found at
in each country where we sell our beers. www.gmabrands.com/publicpolicy/
We fully comply with all international docs/Plant-MadePharmaceuticalsand
regulatory standards wherever our Plant-Madel.pdf.
environment overview anheuser-busch, inc. 20
At Anheuser-Busch, our tradition of environmental stewardship
dates back to the company’s founder, Adolphus Busch. In the late
1800s, he began recycling leftover grain from the brewing process,
using it for cattle feed, a practice that still continues today.
summarY of comPanYWIde keY envIronmental Performance IndIcators
2003 2004 2005 2006 2007 (’03-’07)*
Energy Use including biogas, cogeneration
and purchased electricity use (1000 GJ) 35,019 34,431 34,212 33,465 32,712 -6.6%
Water use (million HL) 912 952 957 950 934 +2.4%
Greenhouse gases (MMTCO2e) (Scope 1 and 2) — — 3.11 3.03 2.98 -4.3%
EPA toxic releases & transfers (metric tons)** 2,274 2,226 2,373 2,123 2,017 -11.3%
Solid waste (metric tons) 40,127 38,550 36,604 35,811 30,560 -23.8%
Hazardous waste generated, U.S. only (metric tons) 190 204 197 182 160 -15.8%
IndIcator (breWerIes onlY)
Water use (HL per HL) 6.00 5.90 5.90 5.80 5.50 -7.3%
Energy use (1000 GJ per HL) 212 205 203 194 187 -11.8%
Solid waste landfilled (KG per HL) 0.20 0.17 0.15 0.13 0.11 -44.5%
*Slight differences may occur due to rounding
HL = hectoliter
kG = kilogram
GJ = gigajoule
MMTCO 2e = million metric tons CO 2 equivalents
**Approximately 44 percent of these releases are from the permitted use of coatings required to prepare bare aluminum cans for beverage container use or from fuel combustion.
Another 48 percent consists of nitrates produced during wastewater treatment of the organic nitrogen from grain and hops found in the wastewater.
environment overview anheuser-busch, inc. 21
At Anheuser-Busch, the EHS governance Our policies, programs, and performance
and management structure is combined. targets are designed to preserve the
For the purposes of this report, elements long-term value of our operations and
of this structure are reported in this section, the environment through responsible
as well as the People section. resource use.
The EHS Policy sets companywide We also participate in many regional,
direction and expectations from senior national, and international programs
management that are integrated into and organizations that support sound
the overall business decision-making business and environmental policy
process at all levels of the company. and advocate best practices, including
Developed more than a decade ago, the Global Environmental Management
Today, while we continue to manage our EHS Management System produces Initiative (GEMI), and Business for
the many aspects of environmental excellent performance results by setting Social responsibility.
responsibility, the company is focused clear expectations for all employees and
on key issues — water, energy, recycling, features many elements of the ISO 14001
and packaging. environmental management standard.
Anheuser-Busch continuously refines
We are expanding programs and practices the EHS Management System to reflect
to address these issues, building new evolving regulations and technological
initiatives on our strong foundation. advancements, to provide the most current
This includes reaching beyond our own guidance to employees throughout the
operations to understand and address organization, and to respond to changing
the impacts from our suppliers and business conditions.
summarY of comPanYWIde envIronmental Goals
As part of our commitment through our various partnerships, we’ve established
rigorous stretch goals for our environmental performance.
area Goal Year
Greenhouse Gas Emissions 5 percent total greenhouse gas 2010
emissions reduction from our 2005
baseline for U.S. Operations
(U.S. EPA Climate Leaders goal)
Renewable Energy Obtain 15 percent of companywide 2010
total fuel use from renewable sources
IndIcator (breWerIes onlY)
Energy 1 percent reduction of energy use 2010
Water 4 hectoliters of water used per 2010
hectoliter of beer packaged
e n v i r o n m e n t w at e r anheuser-busch, inc. 22
High-quality water is one of the main ingredients in beer and
a priority for our breweries and the communities where we operate.
It also is an important consideration in our agricultural and
The Anheuser-Busch Water Council, Conservation continues to be a primary
established in 2002, helps our company focus in how we address our water use
strategically manage this critical resource. while maintaining our quality standards.
Water use impacts within our supply chain Our approach to water efficiency includes
are discussed in the Value Chain section. conducting operational reviews to minimize
use and identifying opportunities
Over the past five years, members of to recycle and reuse.
the Anheuser-Busch Water Council have
met with local water providers, watershed Managing our wastewater presents a
planners, and other key stakeholders to final reuse opportunity. At our breweries
identify the issues and opportunities within in Fort Collins, Colo., and Jacksonville,
our watersheds. The objective is to ensure Fla., we apply nutrient-rich wastewater
a reliable water supply across our supply to company-owned farms that grow
chain. The information obtained from our feed and fuel crops like alfalfa, canola
From the beginning of 2003 through 2007, on-site team includes tracking the water and switch grass. At our Cartersville, Ga.,
our Fort Collins, Colo., brewery decreased supply from the origin of the watershed brewery, we apply bio-solids from our
water use per barrel packaged by 23 percent.
to its final use in our supply chain. Bio-Energy recovery Systems as fertilizer
Photo Above Right Anheuser-Busch Water at our nearby farm where turf and hay
Council members take an educational tour crops such as Bermuda and rye grass are
of the Lower Yellowstone river basin.
grown, baled and sold to area farmers.
e n v i r o n m e n t w at e r anheuser-busch, inc. 23
BREWERY WATER USE WATER USE COMPANYWIDE
(HL per HL) (million HL)
03 04 05 06 07 10 03 04 05 06 07
In the past five years, our brewery
water use ratio has declined more than
7 percent. Compared to 2003, in 2007, our
efficiency efforts resulted in a savings of
4.3 billion liters of water. In 2007, our
companywide water use totaled 890
million hectoliters. This is a 2.4 percent
increase over 2003, nearly flat considering
production increased by nearly 2 percent.
Water use at our breweries was 5.5
hectoliters per hectoliter of packaged
beer. In 2007, our breweries reduced their
water use ratio by 4.4 percent and have
set a 2010 stretch goal of 4 hectoliters of
water per hectoliter of beer packaged.
Although the breweries use a large volume
of water in the brewing process to produce
our product and meet high quality
standards, we also treat and return large
volumes to the local watersheds. In 2007,
the breweries returned on average more
than 70 percent of the total water used at
the facility back to the local watershed.
Water use at the cartersvIlle, Ga., breWerY
in 2007, due to a drought threat in the Atlanta area, our cartersville, ga.,
brewery reduced its water use to 4.3 hectoliters per hectoliter of packaged
beer, a 12 percent reduction over 2006. the conservation measures
implemented at cartersville are now being transferred to other breweries,
where possible, to help continue our conservation efforts system-wide
while maintaining our quality standards. We also began working with
our environmental partners and community leaders to identify potential
watershed protection projects in the region.
environment energy use anheuser-busch, inc. 24
The Anheuser-Busch Wuhan Brewery has
reduced electricity use by 11 percent and fuel use
by 3 percent on a per barrel basis since 2003.
Energy Use However, the escalating, sometimes
unpredictable, cost of energy and
Energy conservation has been a strategic emerging climate regulations have
increased our focus even more. In 2005,
we established our Energy Council to aid
focus at Anheuser-Busch for many years, in our efforts to conserve energy when
possible and develop additional sources
especially at our breweries, which represent of onsite renewable energy. In 2007,
we set a new annual reduction goal of
1 percent of energy use at our breweries,
the largest share of energy use. as well as a goal of obtaining 15 percent
of companywide fuel use from renewable
sources by 2010. We also continue to
collect and analyze energy use in our
supply chain and distribution networks
in conjunction with our efforts to reduce
Our company operates more costs and understand greenhouse gas
than 50 boilers across 12 u.s. emissions from those same sources.
breweries. more than 98 percent
of the boiler fuel purchased This additional attention on our energy
is used to generate steam for management plan has netted even more
brewery processes. in addition, positive results as we have reduced both
boilers throughout our company energy use and absolute greenhouse
have economizers that capture gas emissions, while continuing to
excess heat to produce energy increase production. Energy use was
and enhance fuel efficiency. 179 thousand gigajoules per hectoliter
We continue to analyze boiler of beer packaged at the breweries in
equipment to determine where 2007, a decline of 4.2 percent from 2006,
economizer upgrades would which well exceeded our 1 percent goal.
be appropriate to help provide Companywide, our total energy use was
additional levels of heat 32.7 million gigajoules. Programs such
recovery, and cost and as boiler efficiency optimization, heat
emission reductions. recovery projects and lighting retrofits
have contributed to these results.
Voluntary partnerships, such as with the
U.S. EPA’s Energy Star program, support
our utilities management program by
providing an information and networking
resource focused on energy-efficiency
environment energy use anheuser-busch, inc. 25
BREWERY ENERGY USE ENERGY USE COMPANYWIDE 2007 BREWERY ON-SITE
(thousand GJ per HL) (thousand GJ) ENERGY USE
■ Goal (percent)
200 10% Biogas
18,000 9% Fuel Oil
62% Natural Gas
75 ■ Malting/Milling
03 04 05 06 07 10 03 04 05 06 07
faIrfIeld, calIf., breWerY heat recoverY
in 2007, Anheuser-Busch installed a new heat recovery
system at the Fairfield brewery. the system captures
waste heat from brewing and ammonia processes and
uses the available energy to preheat water that is used
in powerhouse operations. the project has reduced plant
fuel use by 12 percent, as well as associated greenhouse
gas emissions. this is just one example of how the
breweries use waste heat to increase their energy
efficiency and reduce costs.
environment renewable energy anheuser-busch, inc. 26
Anheuser-Busch has been using
renewable energy for more than
two decades through our Bio-Energy
recovery Systems (BErS) tech-
nology, first implemented in 1985.
BErS, a technology that uses
nutrient-rich wastewater to create
and capture a renewable fuel,
provides up to 15 percent of the fuel
for nine of our U.S. breweries and our
brewery in Wuhan, China. We are the
world’s largest operator of BErS.
Renewable Energy In 2007, BErS generated almost
1,880 billion BTUs (2 million
renewable energy is a critical component gigajoules). In this same year,
Anheuser-Busch breweries avoided
more than 248 million pounds of
of our energy strategy. greenhouse gas emissions from fossil
fuels by using this renewable fuel.
We continue to expand and improve
our BErS systems with our tenth
domestic brewery to begin using the
technology by year end 2008.
We also are evaluating other renew-
able energies such as landfill gas,
In 2007, Anheuser-Busch completed External partnerships help provide assis- biomass, wind and solar. In 2008,
a companywide study with the U.S. tance and knowledge-sharing enabling us we began construction on a landfill
Department of Energy’s National to further our renewable energy efforts. gas project. Our Houston brewery
renewable Energy Laboratory. The will use biogas from a nearby landfill
U.S. EPA Landfill Methane
study reviewed 58 Anheuser-Busch as part of an alternative fuel plan that,
facilities and identified potential renewable when combined with the facility’s
energy opportunities at several locations. U.S. DOE National renewable BErS, is anticipated to provide
We are using this study as a roadmap to Energy Laboratory more than 70 percent of the
further evaluate and implement renewable brewery’s fuel needs.
National Biodiesel Board
* 1 in 7 U.S. beers is derived from taking the company’s 2007 U.S. beer
production, converting to equivalent 12-oz servings and multiplying by
At the end of 2007, 8 percent of our total
the estimated percentage of renewable fuel the company plans to use
fuel use companywide came from renew- at its U.S. breweries in 2009.
able sources. That year we set a goal of
obtaining 15 percent of our total fuel use
companywide from renewable sources
by the end of 2010. By the end of 2009,
we estimate that the equivalent of about
one in seven of our beers brewed domes-
tically is expected to be brewed using
e n v i r o n m e n t g r e e n h o u s e g a s e m i s s i o n s a n d c l i m at e c h a n g e anheuser-busch, inc. 27
Greenhouse Gas Emissions and Climate Change
Over the past several years, our strategy to address energy issues
has evolved into a comprehensive set of initiatives encompassing
energy and climate, and addressing energy conservation, renewable
energy and greenhouse gas emissions.
It includes several key components: Across our breweries, fuel combustion
GREENHOUSE GAS EMISSIONS
conservation, tracking and reporting used to generate steam and purchased
U.S. TOTAL ONLY (million metric tons CO2e)
emissions, setting goals, participating in electricity are the principal sources of
voluntary initiatives, reducing energy use, greenhouse gas emissions. Reductions
improving efficiency in capturing carbon achieved to date have been realized
dioxide (CO2), increasing use of renewable through energy efficiency, implementation
fuels and minimizing purchases of carbon of capital projects and fuel switching from
dioxide generated from fossil-fuel sources. oil to natural gas. Reported emissions
Our approach to identifying and addressing have been adjusted to account for indirect
1 the issues associated with greenhouse gas emissions from purchased steam, which
impacts in our supply chain is discussed were previously estimated and are now
05 06 07 10 in the Value Chain section. provided to Anheuser-Busch by the steam
generator. For our U.S. operations under
the EPA Climate Leaders program, we
Our greenhouse gas inventory includes direct established a 2010 goal of
and indirect (Scope 1 and 2) companywide
emissions of carbon dioxide, methane and reducing total greenhouse
nitrous oxide. Sources currently reported include: gas emissions by 5 percent
purchased electricity and steam, purchased fuel from our 2005 baseline.
used for steam generation, purchased carbon
dioxide generated from fossil-fuel sources and
several smaller sources.
e n v i r o n m e n t g r e e n h o u s e g a s e m i s s i o n s a n d c l i m at e c h a n g e anheuser-busch, inc. 28
Anheuser-Busch uses a technology called cO2 Advanced Purification systems (cAPs) at six breweries.
these systems capture and reuse cO 2 throughout the fermentation process, reducing the amount of cO 2
that would have been released by 20 percent. Anheuser-Busch is now evaluating the next generation
of technologies that would greatly improve the efficiency of cO 2 use within the brewery.
Anheuser-Busch supports and participates in voluntary initiatives that encourage emissions reporting and
responsible energy management, and facilitate reductions in greenhouse gas emissions. these include:
california climate Action registry
u.s. ePA climate leaders
u.s. ePA smartWay transport
“our PledGe” camPaIGn
in november 2007, we launched our Web site
OurPledge.com to highlight the company’s long-
standing efforts on the environment. simply put,
our pledge is to continually seek to operate more
efficiently and maintain our quality standards, while
considering our environmental impact in order
to be better stewards of the world in which we live.
OurPledge.com features employee videos telling our
environmental story…from recycling, to water and
energy conservation, to wildlife habitat preservation.
And 30-second versions of the videos have appeared
as Budweiser tv ads, with placements on high-profile
select tv programming, including sports and cable.
in addition, we’ve placed print and internet advertising
with our environmental messages.
some of our wholesalers also have taken the opportunity
to highlight their environmental efforts through retail
signage, billboards and even truck decals that allow
wholesalers to remind their communities of their efforts to
use more environmentally-friendly fuels, such as biodiesel
and compressed natural gas, as well as hybrid vehicles.
e n v i r o n m e n t r e c y c l i n g a n d pa c k a g i n g anheuser-busch, inc. 29
Recycling and Packaging
Anheuser-Busch explores ways to reduce the use of materials and
eliminate waste before it is created to further both business
and environmental goals without sacrificing quality.
We work to eliminate material losses, long-term programs. A-BrC also supports
SOLID WASTE LANDFILLED
improve packaging efficiencies and more than 700 suppliers by providing
determine cost-effective, environmentally- recycling collection equipment and
preferable alternatives. We also support marketing tools such as advertisements
and participate in public education and local signage to encourage
recycling campaigns. community recycling.
21,000 recycling Anheuser-Busch continues to make
Founded in 1978, Anheuser-Busch advances in reducing the use of raw
■ Packaging 14,000
recycling Corporation (A-BrC) recycles materials throughout our processes.
■ Malting/Milling 7,000
the equivalent of five aluminum cans In 2007, we recycled more than 98 percent
03 04 05 06 07 for every four our breweries package. of all solid waste generated in our U.S.
In 2007, A-BrC recycled 803 million operations. At our breweries, the rate
pounds (364,000 metric tons) of was even higher — recycling more than
aluminum beverage containers. 99 percent of the solid waste generated.
In 2007, these recycled waste streams
in 2007, we recycled more A-BrC also actively encourages public companywide totaled more than 5 billion
than 98 percent of all solid aluminum can, glass and plastic bottle pounds (2.27 million metric tons).
waste generated in our u.s. recycling. In 2007, A-BrC initiated recycling
operations. At our breweries, at more than 150 events by partnering We continue to make these advances
the rate was even higher — with local recyclers, our distributors, at our Budweiser Wuhan brewery. From
recycling more than 99 percent national organizations, packaging material 2003 to 2007, we reduced by 73 percent
of the solid waste generated. groups, and leading beverage industry the amount of waste contributed to the
producers to increase container recycling community landfill, and in 2007, we
through innovative, comprehensive, recycled 153 million pounds of materials.
e n v i r o n m e n t r e c y c l i n g a n d pa c k a g i n g anheuser-busch, inc. 30
Consumer demand, reducing product loss
and damage during transportation, and
brand marketing all factor into the innova-
tive redesign of beverage containers and
packaging. Anheuser-Busch works with its
suppliers, wholesalers and procurement
and packaging experts to help us make
decisions that minimize cost and environ-
mental impact from packaging materials.
The Anheuser-Busch Supplier Certification
Group has a program for packaging
suppliers that includes requirements for
environmental plans and programs for
continuous environmental improvement.
The group conducted 85 individual
supplier audits in 2007.
As our next step, we are establishing
key metrics that will further assist us
in understanding the impact of our
packaging decisions. We continue our in recent years, we’ve reduced the diameter of our lids on every can by .002
light-weighting efforts to reduce costs, of an ounce. this small change saves us some 20 million pounds of aluminum
minimize the use of natural resources, each year, which, in turn, conserves enough energy to power more than
and lessen transportation-related impacts. 7,000 homes. Overall, the can has been made about 40 percent lighter
In 2007, we realized savings of 33 million since the early 1970s.
pounds of solid waste resulting from
packaging design modifications. Anheuser-Busch reports solid waste management performance and
achievements to the ePA’s WasteWise program annually. As a member of the
As an example, the company made WasteWise Hall of Fame, inducted in 2005, Anheuser-Busch also provides
two packaging changes during 2007 a leadership role in encouraging other organizations to join and report.
that resulted in material reductions.
Anheuser-Busch reduced its 15-pack/
24-ounce can tray, resulting in a total
savings of 2.3 million pounds of cardboard.
An additional change to the carton liner
for the 24-pack/12-ounce package
resulted in a savings of 2 million pounds
of liner material.
e n v i r o n m e n t va l u e c h a i n anheuser-busch, inc. 31
In 2005, Anheuser-Busch began calculating the environmental
impacts of its brewing operations across its entire value chain —
which includes suppliers and a complex distribution network.
sustaInable aGrIculture outreach ProGrams
Anheuser-Busch sponsors and participates in the california central valley
rice growers annual meeting, which provides a forum to discuss common issues
and sustainable agriculture practices. these meetings often include field visits
to illustrate key agricultural practices. in addition, grower Advisory councils have
been established with key growers. the councils meet several times each year
to address concerns and share best practices.
each year, our jonesboro, Ark., rice mill sponsors an Agriculture Business
conference. the conference covers present and future production, marketing,
and environmental issues. more than 700 local growers and other agricultural
interests attend this best-practice exchange.
Anheuser-Busch operates a barley research facility in Fort collins, colo.,
to help develop new barley varieties. the varieties under development are
designed to increase production and quality, thereby helping to ensure
a steady, uncompromised supply of quality ingredients to our breweries.
the environmental benefits include higher yields on less acreage, and reduction
in irrigation water, fertilizers, pesticides, and energy to produce malting barley.
through all these outreach programs, Anheuser-Busch continues to evaluate
and encourage elements of sustainable agriculture.
e n v i r o n m e n t va l u e c h a i n anheuser-busch, inc. 32
The graphic below represents total water reports as some of the aforementioned Agriculture sOurcing
and greenhouse gas impacts across our variables continue to be refined. This As shown in the graphic, one of our
value chain. Our objective is to identify high- initiative has provided valuable insight priority areas is the sourcing of raw
priority areas for further cost reduction and on priority areas and reveals additional materials from agricultural suppliers.
environmental improvement, establish goals work that must be completed before The water percentage shown under
to reduce those impacts, and then work meaningful goals can be set. sourcing reflects total irrigation water
with suppliers and others along the value applied to the crops. It does not consider
chain to encourage appropriate changes. Anheuser-Busch is working with members rainfall, and does not reflect consumptive
of the Beverage Industry Environmental use. Anheuser-Busch works closely with
Quantifying a total value chain inventory roundtable (BIEr) to establish a common its barley and rice growers to better
is a lengthy and complicated process inventory methodology. BIEr is a partner- understand and minimize these impacts.
with numerous variables related to climate, ship of leading global beverage companies In 2007, several initiatives were sponsored
geography, soil conditions and other working together to advance the standing to share best practices and expectations
agricultural variables, sourcing of raw of the beverage industry on environmental around maintaining high-quality
materials, manufacturing, transportation, stewardship. BIEr currently is focused on specifications, maximizing crop yield,
and consumer habits. In addition, because creating a common industry protocol for and optimizing the use of fertilizer
there is no widely accepted guidance on determining a beverage company’s carbon and water.
setting boundaries, calculating impacts or footprint. Anheuser-Busch will be piloting
validating data, the assessment presented the methodology and taking the next steps
in the graphic may be clarified in future to gather and validate more specific data.
ANHUESER-BUSCH FOOTPRINT STATUS
(percentage impact at each stage)
Sourcing Suppliers Manufacturing Distribution Use/Disposal
(e.g. agriculture irrigation (e.g. primary and (e.g. brewing (e.g. transportation and (e.g. refrigeration, draft
and fertilizer, mining, secondary packaging and packaging) operations — wholesale, CO2, consumer use, and
refining, smelting, logging, production, agriculture retail, distribution center, recycling)
and transportation) processing/malting, and warehouse)
CARBON 29% 22% 20% 15% 14%
WATER 96% 1% 3% <1%
e n v i r o n m e n t w i l d l i f e h a b i tat p r e s e r vat i o n anheuser-busch, inc. 33
Wildlife Habitat Preservation In 2007, the Merrimack, N.H., brewery
achieved WHC certification, bringing
Anheuser-Busch has a long history of our total number of Wildlife at Work sm
certified sites to 10. Additionally, the
Cartersville, Ga., brewery received
conservation and land preservation for the the Wings Over Wetlands Award and
the Jonesboro rice mill was nominated
benefit of wildlife. for both the Pollinator Protection Award
and the CLL of the Year Award.
In addition, our theme parks SeaWorld,
Busch Gardens and Discovery Cove
are widely recognized as global leaders
in wildlife rescue and habitat conservation
Our company and brands strive enhancing wildlife habitat. Created in and education. As one of the world’s
to conserve wildlife habitat through 1988, WHC helps large landowners, leading marine mammal rescue and
a variety of initiatives: particularly corporations, manage their rehabilitation facilities, SeaWorld routinely
unused lands in an ecologically sensitive assists with efforts to save wildlife around
Partnering with leading environmental
manner for the benefit of wildlife. More than the world. Since 1970, our staff of animal
organizations to conserve wildlife.
2 million acres in 48 states, Puerto rico, care experts and veterinarians has helped
A complete list of partners is available
and 16 other countries are managed for rescue more than 15,000 animals.
wildlife through WHC-assisted projects.
Today, many of our facilities continue In 2007, the SeaWorld and Busch
Managing the resources surrounding to participate in the WHC’s Wildlife Gardens Conservation Fund, a
our facilities to promote wildlife habitat at Work SM and Corporate Lands non-profit foundation established
conservation and public education; for Learning SM (CLL) programs. and supported by Anheuser-Busch
respectively, these programs help to promote species research, habitat
Directly engaging in animal rescue, and
employees and employers establish, protection, conservation education,
partnering with outside conservation
develop and manage a wildlife program, and animal rescue, made grants of
groups for the preservation of endan-
leading up to WHC accreditation, and more than $1.3 million to 112 environ-
gered species and their habitat;
then share that “outdoor classroom” mental and research organizations
Educating the public, through our to help foster among children and adults worldwide. In 2008, the fund
theme parks, on issues affecting a clear understanding of the interdepen- announced grants of more than
wildlife survival. dence of ecology, economics, and social $1.5 million to 151 environmental
structures in both urban and rural areas. and research organizations worldwide.
mAnAging Our cOmPAny lAnDs Since its launch in 2003, the Fund
FOr tHe BeneFit OF WilDliFe In 2007, our Fort Collins, Colo., brewery has donated $5 million to more than
In 1988, Anheuser-Busch helped found the and land application site received joint 350 projects in 60 countries.
Wildlife Habitat Council (WHC), a nonprofit, CLL certification and our Jonesboro, Ark.,
non-lobbying 501(c)(3) group of corpora- rice mill achieved CLL recertification.
tions, conservation organizations, and In total, Anheuser-Busch has four CLL
individuals dedicated to restoring and certified facilities.
environment compliance anheuser-busch, inc. 34
Compliance was operated outside the allowed
temperature range. Operating procedures
have been changed to ensure equipment
Anheuser-Busch has a longstanding is operated within acceptable parameters.
Houston Brewery, Texas, U.S. EPA
environmental audit program that involves Toxics release Inventory (TrI) reporting
— $18,700. The brewery failed to report
in connection with a lubricant, which
teams of corporate environmental staff and contained a TrI chemical that was
not disclosed by the supplier to be a
external, third-party consultants. reportable chemical. Our self-correction,
following notice from the supplier of its
mistake, resulted in this enforcement
action for late reporting. A system
Facilities are typically audited every two 2007 envirOnmentAl Fines, correction has been implemented
to five years. Any deficiencies that are PenAlties AnD liABilities to ensure that we cross check compo-
identified are promptly corrected, and, sition information against the TrI list.
Newark Brewery, New Jersey,
if necessary, changes are made to our
N.J. DEP Title V Air Permit — $5,000.
management system to avoid recurrence. As of year-end 2007, Anheuser-Busch
The pressure drop for an air pollution
had identified environmental remediation
control device was not properly
responsibility at 20 sites in the United
recorded. Operating procedures
States including three owned by the
have been changed to ensure
company. The company’s involvement
proper records are kept.
at clean-up sites has historically been de
SeaWorld San Diego, California, minimis and is expected to remain so.
San Diego Air Quality Management
District Air Permit — $1,200. Equipment
envIronmental aWards and recoGnItIon
During 2007, Anheuser-Busch and many of its facilities were
recognized for their outstanding environmental performance.
Click here for a complete list of the facilities that were honored.
people overview anheuser-busch, inc. 36
Anheuser-Busch’s worldwide reputation for quality and innovation
is due to several key factors. None, however, can be more highly
regarded than the thousands of dedicated employees who have,
over a century of hard work, maintained this legacy.
2007 full-tIme emPloYees We offer the opportunity to work We achieve these objectives through
with experienced and knowledgeable a multi-faceted program incorporating
professionals with diverse backgrounds Workforce Strategy and Planning, Talent
Worldwide 30,849 in a modern, contemporary and exciting Management, Total rewards, and
workplace. We also provide technical Employee Engagement.
United States 22,470
and leadership skills development.
United Kingdom/ Anheuser-Busch employees’ growth The company is committed to providing
can be measured both personally employees with a safe and healthy work-
Americas/ and professionally. place and an inclusive work environment
free from discrimination and harassment
Asia/China 8,000 Our People Department’s approach is to: and that values the differences of our
understand the cultural characteristics employees, shareholders and consumers.
that create and sustain success at the
* Numbers are approximate.
company and business unit level; acquire As of December 2007, Anheuser-Busch
and develop talent that possesses the had 30,849 full-time employees worldwide,
behaviors, competencies and skills approximately 22,470 in the United States,
needed to thrive in a successful, results- 340 in the United Kingdom/Europe,
oriented culture; and develop programs 40 in the Americas/Mexico/Canada, and
that recognize and reward results 8,000 in Asia/China. More than 18,000 of
and performance through teamwork, our full-time employees worked at the
collaboration and innovation. breweries, can and lid plants, rice mills,
and malt plants. Corporate employees
totaled approximately 3,700.
p e o p l e e m p l o y e e h e a lt h a n d s a f e t y anheuser-busch, inc. 37
Employee Health and Safety
Anheuser-Busch strives to keep our employees safe while on the
job and provides programs that inspire them to take responsibility
for their health and well-being.
outreach At our theme parks, we also are committed Total injury rate for 2007 was 3.62 per
to providing safe entertainment facilities 100 employees, a 5 percent decrease
In the folloWInG ProGrams for the public and expanding safe access from 2006 and 79 percent from 1991.
and orGanIzatIons to these facilities to better accommodate Our goal was 4.33. Our 2008 goal is 4.03.
our guests. Our facilities maintain emer-
American Industrial gency planning measures to minimize risk Lost time injury rate for 2007 was 0.47,
Hygiene Association and ensure guest and employee safety a 4 percent increase from 2006, but an
and work to be good neighbors in the 88 percent decrease from 1991 when
American Red Cross
communities where we do business. tracking first began. Our goal was 0.39.
American Society Our 2008 goal is 0.37.
of Safety Engineers emPlOyee sAFety PerFOrmAnce
The company’s strong, proactive On-site cOntrActOr sAFety
ASTM International approach to health and safety is backed Anheuser-Busch selects contractors
(formerly American Society by committed senior management, with a safety record that demonstrates a
for Testing and Materials) and subsidiary and facility-level teams. strong, well-designed and executed safety
At the end of the year, 59 out of 96 sites program consistent with our aggressive
Grain Elevator and had achieved their facility goals set forth safety goals. In 2007, on-site contractors
Processing Society in the 2007 Total Injury Safety Challenge, recorded nearly 5 million work hours on
while 59 had achieved the 2007 Disabling Anheuser-Busch projects. Contractor
Injury Safety Challenge goals. Each accident rates on Anheuser-Busch
subsidiary also establishes priorities working sites are much lower than
National Hearing and strategies based on safety assess- industry averages.
Conservation Association ment of its needs.
National Safety Council
The Wellness Councils of America
p e o p l e e m p l o y e e h e a lt h a n d s a f e t y anheuser-busch, inc. 38
Internal safety audits are led by lost tIme InjurY rate
members of the Corporate Safety
staff and supplemented by subsidiary 2003 2004 2005 2006 2007 (’03-’07)
or facility EHS managers, as appropriate.
Lost Time Injury Rate
In 2007, 32 safety audits were performed. (per 100 employees) 0.69 0.50 0.55 0.45 0.47 -32%
By the end of 2008, 12 safety audits
Lost Time Injury Rate Goal 0.55 0.50 0.47 0.42 0.39
will be completed, and 20 audits are
planned for 2009. Total Injury Rate
(per 100 employees) 5.96 5.42 5.18 3.81 3.62 -39%
In addition, our Chemical Material Total Injury Goal 6.44 5.80 5.04 4.66 4.33
Management Program provides a
Total Lost Work Days 7,598 6,922 5,683 9,516 9,033 N/A*
systematic approach for tracking the
* 2006 and 2007 include Harbin
use of chemical materials within our
facilities. This approach helps ensure
workplace safety and compliance
with applicable laws, regulations
and internal requirements.
The company has established a
confidential phone number reporting
system for facilities worldwide to
encourage employees to report any
suspected problems or concerns.
In 2007, Anheuser-Busch received seven
U.S. Occupational Safety and Health
Administration (OSHA) citations with
monetary penalties paid totaling $8,710.
contractor accIdent rates
Procedural, training or physical modifica-
tions were promptly implemented contractors constructIon IndustrY
to abate all citation elements. (2007) averaGe (2006)
Lost Time Injury Rate 2.2
OutreAcH (u.s. sites)
We participate in many regional, national
Lost Time Injury Rate N/A
and international safety, health and well- 0.00
ness programs and organizations to help
us continually improve our health and Recordable Injury Rate 5.9
Recordable Injury Rate
p e o p l e e m p l o y e e h e a lt h a n d s a f e t y anheuser-busch, inc. 39
WHOlesAler envirOnmentAl 2007 nAtiOnAl sAFety
2007 natIonal safetY
councIl aWards AWAreness AnD PerFOrmAnce cOuncil AWArDs
Anheuser-Busch has a strong network of Perfect record award
Anheuser-Busch, Inc. more than 600 independent wholesalers Fifty-five Anheuser-Busch locations
4 breweries, 5 hospitality centers,
in the United States. Our company achieved the Perfect record Award
and the Anheuser-Busch Center
is committed to helping our partners from the National Safety Council
Anheuser-Busch International heighten their environmental and safety for outstanding safety performance
3 locations awareness and performance through in 2007, completing the year with
a number of programs: no disabling injuries.
2 locations Wholesaler safety Partnership
Busch Agricultural Resources Program helps Anheuser-Busch
The National Safety Council also recog-
17 sites wholesalers improve employee, fleet
nizes employers with lost time injury rates
and property safety, as well as evaluate
Busch Entertainment Corporation of less than half the average for their
their safety management systems for
3 theme parks industry group (i.e., sites with the same
compliance with OSHA regulations.
North American Industry Classification
Clydesdales We also provide free on-site consulta-
System code). Eighty-six Anheuser-Busch
6 locations tions and assistance to wholesalers
locations received this Excellence
participating in the Weiser Insurance
Packaging Group Achievement recognition.
10 facilities Program, which underwrites workers’
compensation, property and liability
Transportation Group emPlOyee Wellness
coverages exclusively for Anheuser-
manufacturers cartage AnD Well-Being
Wholesale Operations Division
Wholesaler Integrated learning approach to wellness helps promote the
Program delivers distance learning health and well-being of our employees
over the Busch Satellite Network, and their families. We invest in programs
excellence achIevement an internal satellite network linking that encourage employees to take
wholesalers to Anheuser-Busch responsibility for their health. For 2007,
2007 natIonal safetY training services. The “Workplace our wellness strategies focused on
Safety Series” airs programs prevention of chronic conditions, early
Anheuser-Busch, Inc. addressing various aspects of detection of illness, weight management,
11 breweries, 5 hospitality safety and risk management. tobacco cessation, fitness and nutrition,
centers, Grant’s Farm, and health and wellness education, and
the Anheuser-Busch Center sharing knowledge Program
enhanced wellness reporting.
shares best practices between the
Anheuser-Busch International Wholesale Operations Division and
12 locations As part of our corporate wellness
the Anheuser-Busch Independent
programs, we offer a wellness Web site
Anheuser-Busch Companies Wholesaler family in partnership
with a variety of resources; special health
2 locations with the Wholesaler Panel.
events and periodic health fairs; classes
Busch Agricultural Resources Wholesaler Web site provides safety for weight loss and tobacco cessation;
19 sites partnership program information over screenings for prostate, breast and skin
the Internet. This Web site also contains cancer; heart-healthy menu entrees and
Busch Entertainment Corporation
9 theme parks information to help wholesalers comply accompaniments in our corporate cafete-
with environmental regulations, conserve rias; contests to encourage annual wellness
Clydesdales natural resources and implement visits with physicians; special brewery
recycling and beautification programs sponsored sporting events, field days and
Packaging Group in their communities. competitions; and employee usage of our
13 facilities fitness facilities where available.
Wholesale Operations Division
p e o p l e e m p l o y e e h e a lt h a n d s a f e t y anheuser-busch, inc. 40
approach to wellness helps promote
the health and well-being of our
employees and their families.
ABcs OF gOOD HeAltH WeigHt mAnAgement AnD
Wellness education and awareness are tOBAccO cessAtiOn PrOgrAms
vital to employee health and safety. Our In 2006, two reimbursement programs
wellness program, The ABCs of Good were initiated and offered to all eligible
Health, encourages employees to: Anheuser-Busch employees, spouses/
certified domestic partners, and depen-
take actIon Take responsibility
dents. The weight loss/management
program allows eligible individuals to
know their benefIts Learn request 100 percent reimbursement
about and take advantage of of the cost of Weight Watchers® when
wellness resources. they meet certain weight loss goals
(i.e. 10 percent of total body weight
Get their check-uPs Schedule
lost or 100 percent of goal weight).
an annual preventive care visit. When
In 2007, 516 eligible participants lost
employees or spouses visit their primary
over 4,700 pounds through the
care physician, they are eligible to enter
Weight Watchers ® offerings.
into an annual drawing. In 2007, about
19 percent of employees participated
The tobacco cessation reimbursement
in the companywide contest, for their
program provides eligible employees
chance to win a grand prize package
access to the program at no cost to them,
valued at $5,000 or one of 100 $50
once enrolled and engaged in the program.
Individuals are also given the opportunity
to request 100 percent reimbursement
ABility FOr liFe
of the out-of-pocket costs for nicotine
Throughout 2007, our breweries sponsored
replacement therapy or non-nicotine
wellness events, fairs and informational
prescriptions. In 2007, 330 employees
sessions as part of the Ability for Life (AFL)
participated in our tobacco cessation
program. AFL is a concept that focuses
on employees and their families, empha-
sizes personal responsibility for safety and
wellness in the home and workplace,
In 2007, our Newark, N.J.; St. Louis; and
stresses the importance of health-
Williamsburg, Va.; breweries were three of
conscious decisions and provides
31 winners nationwide presented with the
valuable safety and wellness tools. Each
silver level “Well Workplace Award” from
of our U.S. breweries has an EHS steering
Wellness Councils of America (WELCOA).
committee that promotes health and fitness
The Fairfield and Los Angeles breweries
and features onsite workout facilities.
were awarded the California Fit Business
Silver Award in 2007.
people employee development programs anheuser-busch, inc. 41
Employee Development Programs
In today’s fast-changing world and as
a part of the changing beer industry,
Anheuser-Busch recognizes that learning
is a lifelong process.
The company encourages regular new employee orientation mentoring This voluntary program
training, whether to learn the latest and new-in-Position Program helps staff develop professionally
advancements on a job-related skill or All employees attended a two-day and encourages networking, creativity,
how to better manage time. new hire orientation covering a variety innovation and information sharing.
of topics, including company history,
Individual development Plans
Our leadership training is primarily done diversity, compensation, policies,
All employees and managers are
in-house by our instructors and is the safety awareness, and performance
encouraged to complete an annual
best way to maintain a consistent development. Our New-in-Position
development plan, and managers
message and methodology. In fact, no one program is designed to ensure
meet with employees after six months
teaches our employees unless they’ve employees changing jobs have the
regarding plan completion. Brewery
gone through our training certification skills and knowledge to be productive.
hourly personnel are provided an
program. As part of our Original Equipment
on-the-job training Anheuser-Busch individual training plan based on a
Manufacturer Certification program,
has a very successful formal structured personal/business need skill gap.
we train our vendors’ instructors to
on-the-job training program based on
meet our expectations. leadership development All
a gap analysis and using role model
managers are encouraged to complete
employees, detailed lesson plans and
a core curriculum of courses so they
reference materials for each major piece
can be effective leaders.
of equipment or work process.
tuition reimbursement Anheuser-
e-learning E-Learning classes allow
Busch and the Busch Entertainment
employees to participate in training
Corporation offer a tuition reimburse-
classes at their desks and cover topics
ment program for eligible employees
including safety courses, Microsoft
interested in pursuing a bachelor’s
Office skills, advanced IT skills and
and/or master’s degree.
professional development topics.
people worker rights anheuser-busch, inc. 42
Our company founder, Adolphus Busch,
and his workers shared a great mutual
respect for each other and established
a strong relationship.
Brewers and Maltsters Local #6,
established in 1886, is the oldest union
in continuous operation in the City of
St. Louis. Anheuser-Busch continues to
share a relationship with it as well as other
unions in the International Union of the
United Brewery Workmen of America.
At the close of 2007, approximately
6,251 full-time domestic employees
(28 percent) were represented by the
International Brotherhood of Teamsters.
Additionally 1,189 employees were repre-
sented by various other craft unions.
Approximately 7,837 international
employees of the company are members
of other worker organizations, the vast
majority of whom are not subject to
collective bargaining agreements.
people diversity anheuser-busch, inc. 43
The ever-changing consumer landscape (e.g., demographics, buying
power, societal changes, legal environment) affects our ability
to sell our products, hire and retain the best employees, and
maintain our position as a good corporate citizen.
Anheuser-Busch’s vision is to be We also engage employees by helping
recognized as a leader in diversity by our Employee resource Groups develop
our employees and external stakeholders. operating guidelines and by participating
We drive business results through our in their meetings. These groups are in
commitment to diversity and fostering their early stages with increased partici-
a culture of inclusion; whom we create pation anticipated over the next year.
our products for; and whom we support
through charitable contributions, business Because diversity is an important initiative
purchases and alliances. internally, we also emphasize this aspect
in the way we reach out to potential
Anheuser-Busch actively communicates employees. The company has supported
information about our diversity initiatives INrOADS, a non-profit organization that
through internal and external Web
resources. We post the diversity and
inclusion definitions on our internal
diversity Web site and leverage our effectIve Workforce
employee Intranet to create awareness
The means by which we aim
of diversity topics or issues.
to achieve the most effective
workforce are by:
Dispelling and eliminating any
actual and perceived barriers
people diversity anheuser-busch, inc. 44
trains and develops talented minority
youth for professional careers in business
and industry, since 1973. We also work
with the Society of Hispanic Professional
Engineers (SHPE), the National Society
of Black Engineers (NSBE), and the
Society of Women Engineers (SWE)
to attract minority and female engineering
applicants. And we are constantly
determining areas of outreach for a broader
range of candidates.
recoGnItIon and aWards
Monthly reports help us monitor progress
of equal employment opportunity, and in 2008, for the third consecutive year, Anheuser-Busch received a perfect
elimination of any actual and perceived score of 100 percent on the Human rights campaign Foundation’s “corporate
barriers on current workforce, hires, ”
equality index, which is an annual measure of how large companies in the
terminations and promotions. In addition, united states treat their gay, lesbian, bisexual and transgender employees,
we participate in surveys such as the consumers and investors.
Human rights Campaign survey for
in 2007, the company was chosen by Hispanic Magazine for its annual
the Corporate Equality Index.
“corporate 100” list of companies offering the best opportunities for
latinos and support of the latino community.
Ongoing activities in the area of diversity
initiatives include presentations at Human Also in 2007, Anheuser-Busch was named “a best diversity company” by
resources supervisor training, new Diversity/Careers in Engineering & Information Technology magazine readers.
employee orientation, and new manager’s
training, as well as monthly updates to our
internal diversity Web site.
The company’s Diversity Council fosters a
work environment and culture of inclusion Employee resource Groups, serves Anheuser-Busch’s partnerships with
through equal employment opportunity as an advocate, and presents the following organizations also directly
that respects and leverages the diversity to senior management. impact and further underscore our
of our employees to achieve our business outreach with the business community.
objectives. Comprised of senior executives As of December 2007, employees
National Minority Supplier
from divisions across the company, were: 16,341 male (72.46 percent);
it aims to align its goals with business 6,212 female (27.54 percent). Total
objectives, evaluates current programs, minority figures were 5,375, or Business Consortium Fund
provides advice, helps facilitates plans 23.83 percent of the workforce.
United States Hispanic
for each business unit/division, manages
Chamber of Commerce
to diversity extends beyond our own
employees. We encourage the growth
2007 emPloYee statIstIcs of women- and minority-owned firms
through our Partners in Economic
number Percent Progress program. Under this initiative,
Male 16,341 72.46% Anheuser-Busch purchased $720 million
in quality goods and services during
Female 6,212 27.54%
2007, greatly expanding business
Minority opportunities for these firms.
Employees 5,375 23.83%
community overview anheuser-busch, inc. 46
At Anheuser-Busch, philanthropic outreach is an important part
of our business philosophy. Our company has long held the belief
that “Making Friends is Our Business, and we extend that belief
to the communities in which we do business and where our
employees live and work.
Anheuser-Busch and its charitable of pride for Anheuser-Busch. This is
foundation have established a legacy why our company and our employees
of giving back. As early as 1906, our support a variety of causes in our focus
company offered needed assistance by areas of education, health care and
donating money to the red Cross to aid human services, minority leadership and
victims of the San Francisco earthquake. economic development, civic, cultural
enrichment and environmental steward-
Our employees also enhance our ship. At Anheuser-Busch, we believe
charitable giving through their actions that serving our communities is simply
by serving as volunteers in their commu- good business.
nities. All of these efforts serve as a point
community philanthropic contributions anheuser-busch, inc. 47
A n h e u s e r- B u s c h a n d i t s c h a r i t a b l e
foundation have established a legacy
of giving back.
cHAritABle giving During 2007, the company and foundation
Anheuser-Busch’s charitable giving provided financial assistance to charitable
program is managed through direct organizations including the United Way,
corporate contributions and through Teach for America, United Negro College
a company-sponsored foundation. Over Fund, Paralyzed Veterans of America,
the past decade, the company and its Boys & Girls Clubs of America, Girls
charitable foundation have contributed Incorporated, the Hispanic Scholarship
more than $370 million to charitable Fund, NAACP, and the Urban League,
organizations throughout the country among others.
to improve the communities in which
the company does business and enhance Anheuser-Busch has also supported
the enjoyment of life for millions of people. the National Asian Pacific American
We do not set a total spending target for Bar Association (NAPABA) since its
charitable contributions; instead, we look inception in 1989 by funding programs
to where we can make a positive differ- such as the NAPABA Law Foundation
ence by supporting causes in education, Anheuser-Busch Presidential Scholarship,
health care and human services, minority the Thomas Tang National Moot Court
leadership and economic development, Competition and the organization’s annual
civic, cultural enrichment and convention. In 2007, Anheuser-Busch
environmental stewardship. received the NAPABA’s Excellence in
Philanthropy Award in recognition of its
ongoing support for the organization.
community employee volunteerism anheuser-busch, inc. 48
DisAster relieF This included nearly 500,000 cans of
The company and its foundation have a drinking water and nearly 15,000 cans
long history of providing critical assistance of 180 Energy Drink for the victims of
in response to natural disasters that dates the Southern California wildfires and aid
back to the early 1900s. In 2007, these workers. The supplies were shipped
contributions included $500,000 to the to independent and company-owned
American red Cross to aid relief efforts wholesalers in Southern California and
for victims of the Southern California were distributed by relief agencies.
wildfires. The company also contributed
$250,000 to the St. Louis Chapter of Anheuser-Busch also donated
the American red Cross to become $500,000 (rMB 3.5 million) to the
the founding sponsor of the red Cross red Cross Society of China and more
ready rating Program. This program is than $1.1 million (rMB 7.7 million) or
designed to guide businesses, schools 425,000 cases of fresh drinking water
and other organizations in becoming to aid relief efforts for victims of the
better prepared for emergencies by earthquake that struck the Sichuan
helping them develop and refine their province in Central China in May 2008.
preparedness plans. Since 1988, the company has donated
more than 63 million cans of drinking
Anheuser-Busch also is a leader in water to victims of natural disasters.
providing canned water in crisis situations.
In 2007, the company donated 2.1 million More detailed information on Anheuser-
cans of fresh drinking water to aid victims Busch’s charitable giving program,
of natural disasters and relief workers. including the Guidelines for Charitable
community here’s to the heros anheuser-busch, inc. 49
Giving, can be found at www.anheuser- is actively involved with the organization.
busch.com/CharitableGiving.html. A Examples of some causes that have
summary of the organizations Anheuser- received grants are available
Busch contributed to in 2007, along at www.anheuser-busch.com/
with the corresponding funding levels, is VolunteerGrants.html.
available at www.anheuser-busch.com/
ContributionsSummary.html. Anheuser-Busch allows employees
to take time off with pay for periodic
emPlOyee vOlunteerism company-sponsored events to assist in
At Anheuser-Busch, we believe that emergencies such as wildfires or flooding.
serving our communities is simply
good business. mAtcHing giFt PrOgrAm
Education is the foundation for
Employee Volunteer Grant Program tomorrow’s leaders. As the importance
There are thousands of different issues of education and the costs associated
and causes close to our employees’ with it continue to rise, Anheuser-Busch
hearts. Many give countless hours to is working to increase support for
help worthy organizations. One way educational institutions. The Anheuser-
Anheuser-Busch applauds their commit- Busch Foundation matches employee
ment and supports their efforts is through and retiree contributions to educational
our Employee Volunteer Grant Program. institutions and funds through the
Through the program, gifts ranging from Matching Gift Program.
$50 to $300 are awarded to eligible
nonprofit organizations upon application This program matches up to
from an Anheuser-Busch employee who $10,000 a year for each individual
donor. Through the Matching Gift
Program, Anheuser-Busch and our
employees have raised more than
$10 million to support education
over the last five years.
A year-by-year breakdown of
matching grant amounts can be
found at www.anheuser-busch.com/
Here’s tO tHe HerOes
From the Civil War through Operation
Iraqi Freedom, Anheuser-Busch and its
employees have stood firm in support
for America’s armed forces for more
than 150 years.
Whether lending technical expertise,
materials and facilities to bolster
America’s defense, or raising funds
for veterans and dependants of military
families, Anheuser-Busch has never
wavered in its commitment to America’s
troops or their families left behind. We are
proud to support numerous programs that
help benefit our nation’s military, including
our Here’s to the Heroes program.
community litter prevention anheuser-busch, inc. 50
Anheuser-Busch launched Here’s to the
Heroes in February 2005 to acknowledge
the service of military men and women
and the sacrifices made by their families.
The program provides a single day’s free
admission to any one SeaWorld or Busch
Gardens park, Sesame Place, Adventure
Island or Water Country USA for the
service member and as many as three
of his or her direct dependents. Here’s
to the Heroes has welcomed more than
four million U.S. and coalition armed
forces and their families since its inception.
For 2007, more than 750,000 individuals
took advantage of this program. Complete
information on Here’s to the Heroes can
be found at www.herosalute.com.
Anheuser-Busch is a charter member
of Keep America Beautiful’s (KAB)
anti-litter campaign that began in
the 1950s and since that time, has
supported KAB, the nation’s largest
litter prevention organization.
In 2007, KAB and Anheuser-Busch
launched a new $50,000 grant program
that partners KAB affiliates with our
independent wholesalers to execute
local litter prevention, recycling and
Anheuser-Busch employees and volunteers
beautification projects. Based on the
in St. Louis take part in the company’s annual
success of this program, we solicited
grant proposals in fall 2008 for Mississippi river clean up.
a c c o u n ta b i l i t y o v e r v i e w anheuser-busch, inc. 52
At Anheuser-Busch, we are guided by our commitment to ethical
business practices, our abidance by all applicable state and federal
regulations, and our support of local and national economies
through our tax and wage contributions.
ecOnOmic imPActs Additionally, Anheuser-Busch’s national
Anheuser-Busch makes substantial family of independent distributors
contributions to the national, state in the United States employed more
and local economies around the world than 39,000 people who generated
where we do business. Our operations an estimated payroll of $2.5 billion.
translate into jobs, investments and These distributors purchased approxi-
tax revenues. It all adds up to strength- mately $1.2 billion in supplies and held
ening communities across the world $3.6 billion in capital investment. Several
and making them a better place to of these operations have been family-run
live and work. businesses since the end of Prohibition
and have become integral parts of the
At year end 2007, Anheuser-Busch local economy and culture.
employed 30,849 people full-time,
worldwide. With employee-related payroll Anheuser-Busch paid $1.8 billion in
and other compensation costs totaling U.S. federal beer excise taxes in 2007.
$2.8 billion, the company is a direct source At the state level, the company paid
of a significant number of good-paying $891.5 million in state beer excise taxes,
jobs. In 2007, Anheuser-Busch also with an additional $370 million paid in
purchased $5.7 billion in supplies and taxes and fees.
held $18.4 billion in capital investment
in the United States.
a c c o u n ta b i l i t y e t h i c a l c o m p l i a n c e anheuser-busch, inc. 53
Our company and its employees strictly follow a Code of Business
Conduct and Ethics, which outlines our unwavering commitment to
truth, candor and objectivity in our relationships with business
partners and customers.
The good name and reputation of
Anheuser-Busch rests with how well
we maintain these values. Our goal is
not only to comply with the laws and
regulations that apply to our business,
but also to strive to abide by the highest
standards of business conduct.
All Anheuser-Busch employees are
expected to adhere to this Code, which
is available at media.corporate-ir.net/
Employees are trained on the Code
every three years and sign a statement
of compliance annually. At the end of
2007, more than 13,400 employees had
completed the Code computer-based
Our goal is not only to comply with the laws and
regulations that apply to our business, but also
to strive to abide by the highest standards
of business conduct.
a c c o u n ta b i l i t y a p p r o a c h t o p u b l i c p o l i c y anheuser-busch, inc. 54
Approach to Public Policy
Anheuser-Busch has a long tradition of active
and responsible corporate citizenship.
As America’s largest brewer, an owner to a charity of their choice. In 2007,
of adventure theme parks and packaging the company contributed approximately
operations, as well as one of the world’s $970,000 to more than 500 non-profit
largest recyclers of aluminum cans, our 501(c)(3) organizations and has donated
company deals with a broad range of more than $5.3 million to approximately
issues, and we monitor all legislation 1,000 organizations since 2000.
for possible impacts on our business.
Anheuser-Busch also actively develops
Like many businesses, we participate strong working relationships with public
in the political process in various ways officials, emerging leaders and influential
at all levels of government. This includes members of the communities where we
bipartisan support of candidates and live and work. In many cases, we work
political organizations throughout the with outside consultants who are familiar
country. For example, Anheuser-Busch with the legislative process, as well as
and its subsidiaries contributed approxi- the federal, state and local laws relevant
mately $1.9 million to state and local to the company’s business.
candidates and organizations in 2007.
All of our public policy expenditures and
At the federal level, the Anheuser-Busch activities comply with relevant federal, state
Political Action Committee (AB-PAC) allows and local laws, as well as the company’s
company employees to join together approval processes, and reflect our
collectively and participate in the political continued commitment to supporting
process. Voluntary contributions by the political process. We strive to ensure
employees allowed the AB-PAC to provide that our actions work to support the best
approximately $994,000 in support of interests of our company, employees,
federal candidates and organizations in shareholders, and consumers, as
2007. Through a matching-grant program, well as the communities in which
Anheuser-Busch matches participants’ we do business.
AB-PAC contributions with a donation
Thanks for reading what we have to say — now we want to
hear from you. Please take a moment to tell us what you
think of this report by completing a brief survey .
For additional information on Anheuser-Busch’s CSr efforts, anheuser-busch, Inc.
please visit us as the following Web sites:
www.beeresponsible.com www.familytalkonline.com One Busch Place
St. Louis, MO 63118
www.alcoholstats.com www.collegetalkonline.com www.anheuser-busch.com