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Steve Schlicht by yaofenjin


									Steve Schlicht
128 1/2 Myrtle St.
Santa Cruz, CA. 95060
(831) 419-7309

Professional Highlights & Experience

EffOne Software
Sunnyvale, CA.
Marketing Manager
06/08 – 08/09

EffOne Software is a software development company focused on creating custom software solutions for
business. As they have expanded into the Software as a Service market, they have recently launched a
new software product created to improve business processes and productivity (Formopia). I am currently
responsible for marketing the launch of this software product, as well as ongoing marketing efforts to
insure its success. Current responsibilities included but were not limited to:

       Brand Development and Identity
       Corporate Communications
       Search Engine Optimization (SEO)
       Database Marketing
       Web-based advertising
       Print-based advertising and marketing collateral
       Website development and administration

Technology Vision Group LLC
Santa Cruz, CA.
Marketing Manager
11/05 – 05/08

A leading business development organization in the life sciences, Technology Vision Group's multiple
brands include partnering conferences, software tools and technology, and media publishing.
Responsibilities included:

       Development and execution of all marketing efforts for all Technology Vision Group brands,
        including the development of a comprehensive yearly marketing plan for all brands.
       Write and promote all corporate public communications and press releases with media partners.
       Manage relationships with media trade partners and outside vendors.
       Creation of all corporate marketing collateral, as well as managing all aspects of print and web
        advertising and CRM database marketing.
       Manage new conference website launches and new product website launches.
       Manage the corporate booth presence and branding at various industry tradeshows.
       Conference-related revenues and attendance experienced double-digit growth in the 2 year
        period after I took over the direction and execution of the corporate marketing effort.
University of California Santa Cruz
Santa Cruz, CA.
Project Manager
06/05 - 11/05

Project manager for relocation of administrative services, payroll, and purchasing departments off-
campus to new location in Santa Cruz. Responsibilities included:

       Cubicle layout and coordination with department heads to relocate staff and equipment.
       Coordinated with IT department relocation of telephones, internet, server set-up.
       Managed and coordinated third party movers and packing of over 200 UCSC staff.

Coderant Life Sciences
Santa Clara, CA.
Marketing Communications Manager
07/02 - 04/05

Leading provider of data management solutions for the life sciences. Responsibilities included:
    Design and development of all corporate marketing collateral
    Brand development including company logo design
    Designed and executed company website and maintained content

Incyte Genomics
Palo Alto, CA.
Marketing Communications Manager
09/99 - 12/01

One of the early pioneers of genomics research, Incyte is currently a drug development company.
Responsibilities included:

       Developed and managed a digital asset brand management system
       Designed and produced marcom materials, and managed pre-press for corporate print jobs
       Maintained and developed high quality, cost effective, cross-functional, and specialized vendor

Genentech Inc.
South San Francisco, CA.
Technical Publishing Specialist - Regulatory Affairs
11/97 - 09/99

       Participated in project team responsible for electronic publication of new drug applications and
        biological license applications for three successful submissions to the Food and Drug
       Processed clinical and regulatory submissions to the FDA demanding a high level of accuracy,
        attention to detail, and technical expertise
       Point person for graphics production within department
Technology Capabilities

Netsuite Client Relations Management Platform
    Experienced with setting up marketing campaigns and templates
    Analyzed and reviewed metrics reports
    Employed best practices in database marketing communications Client Relations Management Platform
     Monitored Google AdWords SEO metrics from dashboards
     Maintained marketing communications schedule for group account
     Set up and executed email marketing campaigns

Software Capabilities


Adobe Creative Suite
    Photoshop
    Illustrator
    Dreamweaver
    Acrobat

Microsoft Office Suite
     Word
     Excel
     Powerpoint
     Outlook


Bachelor of Science, Marketing Management
Virginia Polytechnic Institute and State University
Blacksburg, VA

University of California Berkeley/Extended Studies Program
Graphic Design Studio
Visual Strategies for Art and Design

San Francisco State University’s Multimedia Studies Program
Capturing the Digital Image
Introduction to Multimedia

Edward Tufte seminar on Information Design, San Francisco, CA
Pragmatic Marketing Seminar, Half Moon Bay, CA
Series 7 License/National Association of Securities Dealers
Certified Wilderness Emergency Medical Technician

References Available Upon Request

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