The First 100 Days Carl Wilgus at by yaofenjin

VIEWS: 132 PAGES: 32

									                                                                                                                         Pocono Business Journal
                                                                                                                         Seven Bridge Road, RR# 5 Box 5198
                                                                                                                         East Stroudsburg, PA 18301




                      POCONO                                                                                                                                                                                     www.pbjonline.com



Regional Business News & Resources                                                                                                                                                                                                    May 2008, Vol. 4, Issue 5

                                                                                                                                                                                                                          Recreation and Tourism
   THIS MONTH

                                                                                                                             The First 100 Days: Carl Wilgus at
• First 100 Days: Carl Wilgus at PMVB .............. p. 1
• PRBC/Synchrium Signs Cushman Wakefield .... p. 1
• Greasepaint, Poconos-Style ........................... p. 3
• The Working Vacation ..................................... p. 8


                                                                                                                                  Pocono Mountains Visitors Bureau
• Is There a Grant for Your Small Business? ...... p. 9
• Professional Profile: Penn’s Peak ................. p. 16
• NY, Philly Corporations Build Teams Here ..... p. 18
• Reaction: Bypass Hits a Stop Sign ................ p. 19

• PBJ Columnists:                                                                                                                                               By Kathy Ruff
   Board of Realtors....................................p. 5
   Leadership Tips .....................................p. 11
   Leadership Wayne .................................p. 14                                                                                                          Asa Packer…Zane Grey…Gifford Pinchot…James Wilson...Bob Uguccioni.
                                                                                                                                                                    These men all have something in common – they all contributed in part to making the Po-
                                                                    Photo courtesy of Pocono Mountains Visitors Bureau




   Marketing Momentum............................p. 4
   Regional Healthcare Report/Wayne......p. 10                                                                                                                  cono Mountains what it is today. While these names represent only a minute sampling of those
   Residential Real Estate .........................p. 11                                                                                                       who have shaped the area, the list continues to grow.
   Sustainable is Attainable/Monroe ..........p. 5                                                                                                                  That list may soon include a relative stranger, Carl G. Wilgus, executive director of the Po-
   United Way ...........................................p. 12                                                                                                  cono Mountains Visitors Bureau. Wilgus replaced Bob Uguccioni, who retired from the PMVB
                                                                                                                                                                after forty years of service at the end of 2007.
                                                                                                                                                                    Wilgus brings to the table his 33 years of experience in the travel and tourism industry in a
               QUOTE                                                                                                                                            number of capacities ranging from ski instructor and marketing director for Sun Valley Resort
                                                                                                                                                                (Idaho) to state tourism director with the Idaho Dept. of Commerce and Labor.
                                                                                                                                                                    After 100 days in service, Wilgus shares his thoughts on his accomplishments and goals as
“It seems like when gas prices go up, it                                                                                                                        one of the new leaders of the tourism and convention industry in the Poconos.
might even help us a bit because people                                                                                                                             “The Pocono Mountains has been blessed with leadership that has always been from the
don’t want to travel as far.”
                                                                                                                                                                Pocono Mountains and has always lived here in the Pocono Mountains,” says 57-year-old
             - Dave Drury, General Manager,                                                                                                                     Wilgus. “Bringing in somebody else new, there is somebody taking a fresh look at what the
                           Inn at Jim Thorpe                                                                                                                    area’s assets are.”
Full story on Page 18                                                                                                                                                                                                                    see WILGUS page 7

            OBSERVE
Transportation Month
Mental Health Awareness Month
                                                                                                                         PRBC/Synchrium Signs Cushman Wakefield
Military Appreciation Month
                                                                                                                         By Ken Clark                                                            mission and other federal agencies urged financial institutions to
4-10 North American                                                                                                                                                                              construct back office operations away from Manhattan, on separate
     Occupational Safety                                                                                                      Synchrium Group, its plans to build a Penn Regional Busi-          electrical grids and watersheds, to instantly pick up business opera-
     & Health Week                                                                                                       ness Center (PRBC) temporarily stalled beneath the burden of a          tions via fiber optic cable in the event of another attack.
                                                                                                                         national economic downturn, is hiring some extra muscle to do the            Realizing that, as a location, the Poconos perfectly fit SEC
  9 National Family Child
                                                                                                                         heavy lifting and get the project back on the road.                     guidelines, Simon gave up his post as CEO of LTS Builders to
     Care Provider’s Day                                                                                                                                                                         concentrate full time on construction of a business center to ac-
 10 World Fair Trade Day                                                                                                      Donald DePete, Synchrium’s Chief Operations Officer, has
                                                                                                                         announced that Cushman & Wakefield of Pennsylvania, Inc., now           commodate them. The recruiting effort, however, has been crippled
 11 Mother’s Day                                                                                                                                                                                 by the sub-prime mortgage meltdown and the collapse of such
 12 International Nurses’s Day                                                                                           will handle all sales of office space in developer Larry Simon’s
                                                                                                                         proposed 3.5 million square foot business and data storage com-         financial giants as Bear Stearns, and to date, not one client has
 19 Bike to Work Day                                                                                                                                                                             been signed for the new facility. Jeffrey W. Barker, Senior Director
                                                                                                                         plex to be constructed off Seven Bridge Road in Monroe County.
 21 Employee Health                                                                                                                                                                              of Conshohocken-based Cushman & Wakefield, said his firm has
                                                                                                                         The structure is designed to accommodate New York City financial
     & Fitness Day                                                                                                       firms expected to bring back-office operations to the Poconos to        the clout to turn that tide.
 26 Memorial Day                                                                                                         maintain business continuity in the event of another terrorist attack        “We expect to utilize a full complement of marketing tools,
                                                                                                                         or natural disaster.                                                    as well as the vast resources of Cushman & Wakefield’s local,

            QUESTION                                                                                                          Cushman & Wakefield is the world’s largest privately held          regional and global platform to highlight the tremendous attributes
                                                                                                                         commercial real estate services firm with 221 offices in 58 coun-       of the Penn Regional Business Center infrastructure,” he said. “We
                                                                                                                         tries and more than 15,000 employees. It serves a diverse customer      also believe the business and local community will appreciate its
                                                                                                                         base ranging from small business ventures to Fortune 500 compa-         techno-green approach, which capitalizes the latest technologi-
 What are the top 5 industries                                                                                                                                                                   cal advancements to provide economically and environmentally
                                                                                                                         nies and, in an exclusive interview with the Pocono Business Jour-
 in Monroe County by average                                                                                                                                                                     sustainable developments.”
                                                                                                                         nal, DePete said he expects the firm to greatly enhance PRBC’s
 weekly salary?                                                                                                          recruiting efforts on Wall Street.                                           Three years have passed since Synchrium issued its initial
                                                                                                                              “The reason we chose Cushman Wakefield is not only are they        feasibility study for the project and predicted that Wall Street firms
 See GPCC Business Magazine ad                                                                                           the world’s largest, but because of their points of contact in these    soon would be moving into the area, creating jobs and raising the
 for the answer on page 10.                                                                                              (Wall Street) organizations,” he said. “We’re confident that this is    tax base. DePete was asked how long now, in a worst case sce-
                                                                                                                         going to be a very healthy and prosperous relationship for us all.”     nario, Simon’s dream can be put on hold.
                                                                                                                              Following the 9-11 terrorist attack on the World Trade Center            “This thing is going to happen,” he said. “There’s not a doubt
                                                                                                                         that temporarily shut down the New York Stock Exchange and              in my mind. You use the words ‘worst case scenario?’ We don’t
                                                                                                                         ancillary banks and brokerages, the Securities and Exchange Com-        have one of those. That’s not optimism; it’s reality.”
           please recycle this paper

   www.pbjonline.com                                                                                                                                                                                             Professional Profile - Penn’s Peak page 16
2                                                                                                           Pocono Business Journal | May 2008

           POCONO                                                        www.pbjonline.com
                                                                                                                                                                TABLE OF CONTENTS
    Regional Business News & Resources
                                                                                                                                                                                                    ARTICLES
                                                                                                            First 100 Days: Carl Wilgus at PMVB . . . . . . . . . .                         .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .      p. 1
                  Twin Willow Publishing Company                                                            PRBC/Synchrium Signs Cushman Wakefield. . . . . . .                             .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   . p. 1
                                                                                                            Greasepaint, Poconos-Style . . . . . . . . . . . . . . . .                      .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   . p. 3
                      Pocono Business Journal                                                               “Editors on the Road” Take Message to Pocono Women .                            .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   . p. 6
                          Seven Bridge Road                                                                 Chateau to Lure Corporate Business . . . . . . . . . . .
                                                                                                            The Working Vacation. . . . . . . . . . . . . . . . . . .
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                           RR#5 Box 5198                                                                    Is There a Grant for Your Small Business? . . . . . . . .                       .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   . p. 9
                  East Stroudsburg, PA 18301-9209                                                           Bacon and Eggs, Side of Politics . . . . . . . . . . . . .                      .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   . p. 12
                                                                                                            Save Our Planet . . . . . . . . . . . . . . . . . . . . . .                     .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   . p. 13
                                                                                                            Student Bylines . . . . . . . . . . . . . . . . . . . . . .                     .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   . p. 15
                  570.421.0100 | fax 570.421.0404                                                           Professional Profile: Penn’s Peak . . . . . . . . . . . . .                     .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   . p. 16
                                                                                                            NY, Philly Corporations Build Teams Here . . . . . . . .                        .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   . p. 18
                      www.pbjonline.com                                                                     Big Blue, Others Trek to Poconos. . . . . . . . . . . . .
                                                                                                            Reaction: Bypass Hits a Stop Sign . . . . . . . . . . . .
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                                                                                                            Pike Forges New ID . . . . . . . . . . . . . . . . . . . .                      .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   . p. 21

                   PUBLISHER/EDITOR-IN-CHIEF                                                                                                                                                DEPARTMENTS
                                                                                                            Book Review: “Coaching Salespeople into Sales Champions”.                                   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   . p. 13
                                    Marynell Strunk                                                         Business Briefs – Who’s Who/What’s What . . . . . . . . .                                   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   . p. 22
                                                                                                            Business Cartoon . . . . . . . . . . . . . . . . . . . . . . .                              .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   . p. 7
                                                                                                            Calendar of Events . . . . . . . . . . . . . . . . . . . . . . .                            .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   . p. 26
                                            EDITOR                                                          Legislative Roundup . . . . . . . . . . . . . . . . . . . . .                               .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   . p. 20
                                                                                                            Reader’s Resource . . . . . . . . . . . . . . . . . . . . . . .                             .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   . p. 4
                                      Debbie Burke
                                                                                                            • Columnists
                                                                                                                Board of Realtors. . . . . . . . . .    .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   . p. 5
                                      REPORTERS                                                                 Leadership Tips . . . . . . . . .       .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   . p. 11
                                                                                                                Leadership Wayne . . . . . . . . .      .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   . p. 14
                                       Ken Clark                                                                Marketing Momentum . . . . . . .        .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   . p. 4
                                     Susan Jorstad                                                              Regional Healthcare Report/Wayne
                                                                                                                Residential Real Estate . . . . . . .
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                                      Kathy Ruff                                                                Sustainable is Attainable/Monroe .      .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   . p. 5
                                                                                                                United Way . . . . . . . . . . . . .    .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   . p. 12
                                     Nicholas Sergi
                                                                                                            • Focus List – Entertainment Venues . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . p. 25
                                                                                                            • Register – Deeds, Mortgage Transactions and New Corporations/Fictitious Names . . . . . . . . . . . . . . . . . . . . . . . . . . . p. 28
                               CONTRIBUTORS
                              Chris Grape-Garvey

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                               Dominick Sacci                                                                                                                                                                                                                   Seven Bridge Road
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      Monthly Missive                                                                                    place, is now positioned as ninth, with Carbon in sec-                                                             in your community is a tricky balancing act. The
                                                                                                         ond place. These statistics illustrate how the popula-                                                             Poconos is working towards that balance. With
                                            Creative Commitment and                                      tion - while fueling the regional economy - continues                                                              proper legislation, community leaders who think
                                            Open-Mindedness Key to                                       to work out of the area.                                                                                           with creative commitment and an open-minded,
                                            Achieving Equilibrium                                             This swell in numbers presents the local business                                                             ‘what’s best for everyone’ attitude, I believe the
                                                                                                         community with the opportunity to commit to local                                                                  Poconos will be able to meld the best of both the
                                                                                                         jobs paying sustainable wages. As one example, the                                                                 old and new economies.
                                 The four-county Pocono                                                  Penn Regional Business Center/Synchrium Group has
                          region, once synonymous with                                                   committed time, money and manpower to address the
                          honeymooners and a peace-                                                      needs of the population by recently contracting with
      ful vacation destination, is at a crossroads. While                                                Cushman Wakefield, leading real estate broker for
      tourism proponents cultivate a fertile vacation                                                    financial firms, in hopes of getting the ball rolling on
      market, businesses are tilling a vibrant and diverse                                               the immense Wall Street West initiative.
      regional economy. Recent population statistics                                                          Yet are these economies conflicting or comple-                                                                Marynell K. Strunk
      (US Census Bureau, March 2008) still rank Pike                                                     menting? Mainstay tourism versus commercial devel-                                                                 Publisher/Editor
      County as the fastest growing county in the Com-                                                   opment and urban sprawl; can old and new co-exist?                                                                 Contact me at mstrunk@pbjonline.com
      monwealth. Monroe County, recently in second                                                            In an ideal modern world, to live, work and play
                                                                                                  Pocono Business Journal | May 2008                                                                                    3

                                                                                                                     NEWS


           Greasepaint, Poconos-Style                                                                                                                      specifically on the techniques of performance.
                                                                                                                                                                According to Cramer, this year will be a memora-
                                                                                                                                                           ble one for the Playhouse. “We have introduced mov-
                                                                                               years.                                                      ies every Monday,” she said, adding that the venue
                                                                                                    For a more intimate live entertainment experi-         was proud to host the Black Maria Film Festival in
                                                                                               ence, there is the Ritz Company Playhouse in Hawley,        March. From May 2 -11, Center Stage Players will
                                                                                               which, according to Secretary Dick Murphy, is run by        present “Bus Stop,” an all-time classic by Pulitzer
                                                                                               an all-volunteer board of directors. Its live plays are     Prize author William Inge.
Photo credit: Pocono Business Journal




                                                                                               comprised of volunteer performers. Yet, says Murphy,             Another Monroe County-based theater, The
                                                                                               it’s difficult to attract crowds to the venue because       Pocono Playhouse in Mountainhome, brings the clas-
                                                                                               “people think we are still a movie theater. We haven’t      sics to its two stages. Although PBJ’s efforts to reach
                                                                                               shown a movie in 37 years.”                                 the Playhouse were not successful, according to its
                                                                                                    Carbon County’s Mauch Chunk Opera House                Web site, shows such as “Oliver!” and “Jesus Christ
                                                                                               also provides an intimate live theater experience. Ac-      Superstar” will be performed on the Mainstage this
                                                                                               cording to co-founder Christie McGorry, it was built        summer season along with more modern hits such as
                                                                                               during the industrial revolution by wealthy citizens        Disney’s “High School Musical.” Other stories such
                                                                                               who had moved to the area for the coal. Their goal          as “Annie” and “Sleeping Beauty” will be performed
                                        Ritz Company Playhouse in Hawley, often mistaken for   was to create a venue that would rival Carnegie Hall        in its Children’s Theatre.
                                        a movie theater.                                       in its acoustics. “Eventually, it was turned into a stor-        The Mountain Laurel Center for the Performing
                                                                                               age area until it was saved in the 1970’s by the Mauch      Arts in Bushkill is facing unique challenges in the
           By Nicholas Sergi                                                                   Chunk Historical Society,” notes McGorry. The               upcoming season, after having been shuffled around
                                                                                               facility is operated by McGorry, her husband Vincent        through various management companies. While it
                 One of the hallmarks of the Poconos’ economy is                               DeGiosio, and partner Dan Hugos; all three are mem-         remains to be seen what direction the current own-
           its reputation as a tourist attraction, and, in addition                            bers of the board of directors of the historical society.   ers, the Wolfington Companies (Conshohocken), will
           to the lush scenery and dining choices, its many op-                                “My husband and I are musicians, and we have a lot          take, an official source close to the situation indicates
           portunities to experience fine entertainment. Some of                               of contacts in the industry. We decided to make this        that the best scenario would be for the owners to
           these venues are geared toward a niche market with                                  an opera house. It has turned into an internationally       eventually rebrand the entire facility, bring in man-
           its own specialized tastes.                                                         recognized entertainment venue.”                            agement with strong ties to the community and a
                 Jack Frost Big Boulder is well known as a                                          Shawnee Playhouse in Shawnee-on-Delaware is            proven track record, and even then possibly face an
           premier winter attraction, having ushered in the era                                another place to see live shows, utilizing both local       uphill battle. A recorded announcement on Mountain
           of successful snowmaking for commercial use. Yet                                    and national talent. Its organizers are also involved       Laurel’s information line states a schedule “will be
           it is also a notable venue for live music festivals in                              in helping the community. “We frequently perform            announced this spring.”
           the summertime. Jack Frost schedules tribute bands                                  shows as fundraisers for area non-profits,” said publi-          This past January the Sherman Theater, headed
           every Saturday during the winter and is also well                                   cist Amy Cramer, “including the PEO Sisterhood and          by Executive Director Richard Berkowitz, transi-
           known for its summer Blues Festival, which begins in                                a toy drive for Head Start. In March, we headed the         tioned to a non-profit entity. It was a movie house as
           late July and has been a tradition for the past eighteen                            Save-a-Dog foundation fundraiser.”                          well as host to entertainers like Laurel and Hardy and
           years. “This will be the first year of our tribute festi-                                While Shawnee Playhouse offers year-round              other recognizable performers before closing in 1983.
           val,” said event director, Michael Cloeren. “People                                 performances including quality community theater            Re-opened in mid-2005, the venue welcomes acts
           come from ten countries and thirty states to see the                                productions, Cramer said that she is most proud of          from community theater groups like Pocono Lively
           Blues Festival.” He hopes the tribute festival will                                 the Shawnee Theatrical Arts Resource School, which          Arts, and local and renowned dancers and musicians.
           have a similar draw over time. Jack Frost has been                                  conducts performing arts classes for children. These
           successfully hosting outside festivals for twenty-five                              classes are reportedly the first in the area to focus




           Pike Chamber Encourages Professionals to Join Leadership Pike
                Leadership Pike, a comprehensive leadership                                    and learned about important issues and challenges           ship Pike helped them to understand their leader-
           development program that focuses on developing                                      facing Pike County in the future. Leadership Pike           ship strengths and weaknesses.
           and sharpening skills of upcoming leaders in Pike                                   topics include an overview of Pike County, the                   Including program materials such as books,
           County, is seeking individuals who are interested in                                future of Pike County, government and public ser-           continental breakfasts, and lunches, the tuition for
           developing their leadership skills.                                                 vices, education and public information, heath and          Leadership Pike is $450. Students who meet the
                Entering its third year as the premier organiza-                               human service, quality of life/environment, project         pre-requisites are eligible to apply for scholarships.
           tion for developing leaders in Pike County, Leader-                                 planning, and business and economic development.                 For more information about Leadership Pike,
           ship Pike classes run on the second Friday of each                                  There is also a field trip tour of Pike County and          applications, scholarship information, or scholar-
           month from September through April from 9:00                                        Leadership and project planning. Classes encour-            ship donations, please contact the Penn State Co-
           a.m. to 4:00 p.m. By graduation in May, Leader-                                     age students to work on their leadership skills. In         operative Extension at (570) 296-3400, or log onto
           ship Pike graduates have sharpened their leadership                                 addition, Leadership Pike participants develop and          http://www.pike.extension.psu.edu/Programs.html.
           skills, met many existing and prospective leaders,                                  implement a class project with the goal of improv-               For more information about the Pike County
                                                                                                                  ing the community.                       Chamber of Commerce, call (570) 296-8700, or
                                                                                                                          According to a survey            visit www.PikeChamber.com.
                                                                                                                  given to previous Leadership
                                                                                                                  Pike participants, Leadership Pike
                                                                                                                  especially aided students in adapt-
                                                                                                                  ing their leadership to be more                                        
                                                                                                                  effective throughout a variety of           
                                                                                                                                                              
                                                                                                                                                                            
                                                                                                                  situations. Out of ten participants,                                   
                                                                                                                  eight said that Leadership Pike
                                                                                                                  helped them develop skills to                
                                                                                                                                                               
                                                                                                                  manage conflict, resolve conflict,                
                                                                                                                                                                   
                                                                                                                  delegate responsibilities, work              
                                                                                                                                                               

                                                                                                                  more effectively in a group, com-                                  
                                                                                                                  municate more clearly with others                        
                                                                                                                  and motive and inspire people to                      
                                                                                                                  work together! The same eighty                                
                                                                                                                  percent also believe that Leader-
4                                                                             Pocono Business Journal | May 2008


                                                                                                              MARKETING

How Do I Get There?
                                                                Make sure your objectives are measureable, attain-                                          be the deciding factor for return business. Pricing is
                              Marketing                         able, and realistic, and have a timeframe associated                                        also an important component. When establishing
                                                                with achievement.                                                                           prices, recreation and tourism businesses should
                              Momentum
                                                                    There are certain uncontrollable environmental                                          consider pricing strategies that may encourage
                                                                conditions that may affect the overall recreation                                           off-season and non-peak sales, longer stays, group
                              Heidi Blade Hewlett               and tourism market such as economic conditions,                                             business, and the sale of package plans.
                                                                governmental actions and technology development.                                                Recreation and tourism businesses must direct
                                                                Consideration should also be given to the prices of                                         as much attention to marketing to customers on
                                                                complementary products, such as lodging, gasoline                                           site as they do to attracting them. In this respect,
                                                                and recreation equipment, when developing the                                               internal marketing is important because dissatisfied
                                                                marketing strategy.                                                                         customers can cancel out an otherwise effective
    We’ve all been there, sitting at our desks,                     It’s important to recognize that a recreation                                           marketing strategy. Some important components of
struggling to remain task-oriented while our minds              and tourism product or experience includes at least                                         an internal marketing plan include guest relations,
wander to destinations far away from our own                    five elements: trip planning and anticipation, travel                                       quality control and employee morale.
ZIP code. Whether you are drawn to the pristine                 to the area, the experience at the site, travel back                                            How do I get there? That question in itself
mountains or to the hot sands of ocean beaches, the             home, and the memories. Businesses should look                                              reveals at least two successes in your marketing
communications that have reached you have had                   for ways to enhance the quality of the overall expe-                                        efforts: you’ve reached the right target and you
an impact – you are now thinking about traveling.               rience during all phases of the trip. This marketing                                        have differentiated yourself enough to inspire the
How do I get there?                                             mix is a package of offerings designed to attract                                           potential customer to reach out for more informa-
    Recreation and travel marketing strategies rely             and serve the customer. And while defining their                                            tion. Pay attention to the four “Ps” of your market-
strongly upon segmentation and targeting. You                   business for the appropriate market, recreation and                                         ing mix: product, promotion, place, and pricing and
might be interested in reaching a camper or a hiker             tourism businesses should not lose sight of the op-                                         get the business!
or a traditional five-star hotel guest. In any situ-            portunity to be considered in more generic catego-
ation their previous travel patterns have defined               ries such as “lodging” for campsites or “boating”                                           Heidi Blade Hewlett is the owner of BladeHewlett
them within a certain segment. Other segments are               for marinas.                                                                                Marketing & Development. BladeHewlett of-
defined by geographic location, lifestyle attributes,               Location and accessibility also need to be ad-                                          fers outsourced marketing services to companies
standard demographics and equipment ownership                   dressed. Too many tourism businesses and com-                                               without a full-time marketing staff and especially to
(such as RVs, boats, etc.). Setting objectives for              munities fail to recognize their role in improving                                          small- to medium-sized businesses. BladeHewlett
each market you are trying to reach is very impor-              travel to and from their areas. Your attention to                                           can be reached at (570) 226-0660 or visit www.
tant in determining the efficiency of your program.             seasonal construction delays and providing infor-                                           bladehewlett.com
                                                                mation on alternative routes to your location might




           POCONO                                   www.pbjonline.com                                                Contact PBJ for Ad Rates.
      Regional Business News & Resources
                                                                                                                                            www.pbjonline.com
                                                                                                                                      e-mail: ads@pbjonline.com


                                                                   Dime Bank Donates $10,000 to Penn Gift Foundation
    PBJ READER’S RESOURCE
|

                      www.tia.org

    The Travel Industry Association offers insights
    into travel trends (internationally, China is
    hot) and the connection between travel and
    climate change. Find out about industry
    events, particularly the celebrations surround-
    ing National Travel Week (starting May 10),
    and find out what Congress wants to do to
    protect travelers. Under the “Get a Travel
    Job” tab, employers can receive recruitment
                                                                   Photo courtesy of The Dime Bank




    support; “Councils” provides information
    about membership benefits including help-
    ing you market your
    facility as a travel
    destination.


    Debbie Burke

                                                                                                     Last month, The Dime Bank contributed $10,000 to the Penn Gift Foundation under the Educational Improve-
                                                                                                     ment Tax Credit Program. The foundation awarded the money to the Canaan Christian Academy scholarship
                                                                                                     program to augment the tuition payments of lower and middle income families. The Canaan Christian Academy,
                                                                                                     located in Lake Ariel, provides personalized instruction to 180 students from preschool kindergarten through
                                                                                                     twelfth grade. Pictured with Canaan Christian Academy second grade students are Shanna Strangler, second
                                                                                                     grade teacher, and Maureen Beilman, chief financial officer of The Dime Bank.
                                                            Pocono Business Journal | May 2008                                                                       5

                                                                              OP ED

Realtors Sell Quality of Life            ®



                                                         to just being a group of businesspeople who ben-             outdoor recreational activities, and natural
                         Pocono Mountains                efit from an area’s housing market. In fact, the             resources conservation.
                         Association of Realtors         1200+ professionals who make up our association
                                                         are well-versed in everything from restaurants and        Cheryl Houseman is the government affairs di-
                                                         churches to store and school locations, day cares,        rector for the Pocono Mountains Association of
                         Cheryl Houseman
                                                         places to recreate whether indoors or out, movie          Realtors®. She served as the former chief of staff
                                                         theatres, job opportunities and more.                     to Rep. Mario Scavello. Houseman can be reached
                                                              Homebuyers seek a lifestyle with endless pos-        at (570) 424-8846 or chouseman@poconorealtors.
                                                         sibilities. The actual home is a small piece of the       com.
                                                         pie they consider in a community that features an
                                                         assortment of services, attractions and activities.
     It’s no secret that the scenic beauty and natural   Realtors® sell community and quality of life and
features of an area create desirable neighborhoods       they do it one family and one home at a time.                       Two Great Locations
and excellent home values. A short visit to the               The relationship between Realtors® and the                     to Serve you Better!
Pocono Mountains and one can easily figure out           community is vital to the continuing success of
why this area has endured for decades as a vacation      both. In our area, that strong relationship has led to
hot spot and a wonderful region to live and raise        five principles to help our area continue to grow and
families.                                                strengthen for all citizens.                                       (570) 424-1800         (570) 839-3838
     And, like many communities across the United         • Advocacy for the ongoing protection of the                      Temporary and Permanent Staffing
States, the Pocono Mountains region has made en-              rights of property owners. Property rights are                   & Employment Solutions
vironmental protection and economic development               fundamental in a free market economy.
primary goals to ensure ongoing decades of joy for        • Ensuring economic vitality. Quality of life be-                OFFICE, MANUFACTURING,
families who live or visit the area.                          gins with a good job.                                       HOSPITALITY, SKILLED LABOR,
                                                          • Providing housing opportunity and choice.                     WAREHOUSE, GENERAL LABOR,
     Who among us advocates for protection and
                                                              More choices mean more citizens can find hous-                    MAINTENANCE
development issues and promotes the area’s distinc-
tive features? Government entities and the cham-              ing.                                                           No job too big or small! We offer
bers and visitors bureaus always serve communities        • Building better communities. Smart growth cre-                     competitive rates, skill testing,
well. But did you also consider that Realtors® con-           ates less pressure on the infrastructure and helps            24/7 service and background checks.
nect with communities in a way far more compre-               maintain the quality of life.                                    For more information, please visit
hensive than the exchange of a piece of property?         • Environmental preservation. Likewise, quality
                                                              of life includes ready access to open spaces,
                                                                                                                            www.poconopersonnel.com
In almost every case, Realtors® live, work, and
play in the areas in which they work--as opposed


Education is Key to Outdoor Recreation and Tourism in the Poconos
                                                         scale. An informed public, one that understands the       quality is unique. That doesn’t mean we can stop
                         Sustainable is                  impacts that landscape changes have on our shared         another area from marketing its “Poconos-Style
                         Attainable                      resource base, is needed to keep the Pocono Moun-         Views and Trout Fishing.” We can, however, take it
                                                         tains the place vacationers plan to visit.                as a compliment.
                                                              That sounds easy enough until we consider
                         Craig Todd                      how slowly environmental awareness has pro-               Craig Todd is the district manager for the Monroe
                                                         gressed over the last 40 years. Those of us who           County Conservation District. Todd will share this
                                                         grew up in the 1960’s can recall the Boy Scouts           column with his colleagues from Pike and Carbon
                                                         collecting old newspapers and clean glass contain-        Counties to discuss environmental issues and how
                                                         ers at churches and schools and picking up litter         they relate to business development in the region.
                                                         in the school yard to celebrate the first Earth Day       Readers can reach Todd at monroecd@ptd.net.
    Famous as a destination for honeymooners,            in 1970. While recycling and litter pick-up still
the Pocono Mountains are known for heart-shaped          contribute to travel and tourism in the Poconos,
tubs and champagne towers. (A hotel in the White         they do not guarantee well-managed forests or an
Mountains of New Hampshire once advertised               abundance of clean water
“Pocono-Style Honeymoon Suites.”) Tourism has            in our streams.
been the economic backbone of the region, but                Coordinated planning
the vacation landscape in the Poconos is changing        across municipal bound-
in the face of increasing residential development.       aries is fundamental in
What can the Pocono Mountains offer that will set        attaining a sustainable
us apart?                                                environment and economy
    The answer is our natural heritage: our clean        in the future. Recognition
streams, forests and unsurpassed scenic beauty.          of the impacts that growth
The Pocono Mountains Visitors Bureau no longer           has on outdoor recreation
has to speculate about whether the region’s natural      and tourism will ensure
environment is a determining factor for vacation-        that the vacation industry
ers. They asked, and the results were conclusive.        remains a robust member
People come here to connect with nature.                 of the economic commu-
    The quality of an outdoor activity is affected by    nity. Conservation of our
what occurs in the larger community. The Visi-           natural heritage is the key
tors Bureau’s Web page, titled “About the Pocono         to both.
Mountains,” is illustrated with a person kayaking            Heart-shaped tubs and
on a local waterway. The quality and quantity of         champagne towers can be
the water in local streams require more than just the    built anywhere, but the
acquisition of open space. It can only be ensured        Pocono Mountains’ land-
by making sound land use decisions on a watershed        scape and environmental
      6                                                                                                Pocono Business Journal | May 2008


                                                                                                                        NEWS

      “Editors On The Road” Take Media Message to PoconoWomen
      By Debbie Burke
                                                                                                                                                                                      For more information on having the “Editors on the
                                                                                                                                                                                      Road” presentation at your next meeting or event,




                                                               Photo credit: Amy Elizabeth Boccadoro
           Pocono Business Journal recently presented
                                                                                                                                                                                      please contact (570) 421-0100 or email editor@
      its “Editors on the Road” to a standing-room-
                                                                                                                                                                                      pbjonline.com.
      only group of PoconoWomen, the region’s new
      networking group led by PR and marketing
      professional Trudie Lear. Held at the Budget Inn
      & Suites in East Stroudsburg, the event saw a                                                                                                                                   Tina Dennis (left) of The Synchrium
      diverse group comprised of entrepreneurs, retail                                                                                                                                Group speaks with PBJ Publisher
      executives, those from the non-profit sector, and                                                                                                                               Marynell Strunk at the recent Pocono-
      other professional women who work in Monroe                                                                                                                                     Women networking event.
      County. Erin Baehr, CPA, EA said the
      presentation “…was full of practical,
      useful information and very helpful.”
      Mia Anderson, Anderson Travel, said,
      “Kudos! You’ve gotten a really nice
      group of women together. I look for-
      ward to more events.”
           Editors on the Road covered topics
      such as the basic tool you must not be
      without (an up-to-the-minute media
      list); how to use the “Subject” line to
      grab an editor’s attention (“Say it in
      six” words or fewer); pointers for press
      releases that generate results, and more.
      The objective was to educate attendees
      with methods that will garner more
      positive exposure for their companies,
      whether self-employed or not. If and
      when the negative press comes, the
      public will have already begun to form a
      perception from the positive PR, which
      is why it’s important to start, or contin-
      ue, to reach out to the media with news
      and events.
           PoconoWomen, the “Poconos’
      Powerful Women’s Network,” was
      founded by Lear in 2007 to “open
      doors” for professional women in the
      Poconos. Although originally created
      as an online tool for exchanging ideas
      and information, off-line events have
      been added to enhance the experience.
      Yet Lear believes that in-person contact
      is just as important in establishing and
      maintaining these professional relation-
      ships. “There is no doubt that online
      services are convenient, fast, and easy
      with all the technical advantages of
      such services like PayPal and interac-
      tive forums,” notes Lear. “But meeting
      a person face-to-face brings another
      dimension into the process. I thought
      that PoconoWomen could be online, pe-
      riod. But I found that the offline events
      are as important as an online presence.
      Membership growth is always better
      right after an event.”
                 pbj-ad.pdf   3/14/08   5:54:01 PM



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                                                     223_PRESSURE_7.4063x10.536.indd 1                                                                                                                                           9/13/07 10:14:45 AM
                                                                                                           Pocono Business Journal | May 2008                                                                                7

                                                                                                                            FEATURE
            WILGUS... cont. from page 1
Photo courtesy of The Inn at Jim Thorpe




                                          The Inn at Jim Thorpe, one of the various properties throughout the Pocono region that Carl Wilgus has visited
                                          since his appointment.                                                                                                     investment facility enhancements, new hotels, and attrac-
                                                                                                                                                                     tions. I see that continuing to grow because of where we
                                                                                                                                                                     are located and the success we are starting to feel. When
             To acquaint himself with the area, Wilgus has trav-                                       irrelevant.”                                                  we look at the future, we are optimistic.”
        eled throughout the four-county area learning about                                                 Meeting that challenge involves a solid understand-
        the beauty, offerings and experiences he is working to                                         ing of vacation and recreational dynamics.
        promote. So far his journeys have allowed him to ski on                                             “When I was a kid, it was Mom, Dad and the kids
        slopes throughout the Poconos, ride an ATV and begin                                           in the back of the station wagon and you go to see the
        his goal to golf on each of the Poconos’ 35 golf courses.                                      U.S.A. for two weeks,” says Wilgus. “Today a vacation                            Carl G. Wilgus
             “I am impressed by the variety (of facilities),” says                                     is a shorter period of time, taking in smaller pieces. You
        Wilgus. “The image of the Pocono Mountains is really                                           need to make sure what you are offering to your commu-           Personal: Wife, Raylene; two grown children,
        driven by the honeymoon destination. We obviously have                                         nity is what the customer is looking for. It becomes much        Brian and Toni, and one grandchild
        that but there’s a lot more than just that.”                                                   more driven by activities and interests.”
             That variety represents the starting point for Wilgus’                                         Those activities also include a growing convention          Interests: Alpine skiing, golf, mountain biking,
        efforts to fulfill his commitment to promote the Poconos.                                      business.                                                        fishing, American history, reading
             “We are seeing more and more that the travel and                                               “Most of our resorts have a very family-oriented at-
        tourism trade is increasingly segmented,” he says. “For                                        titude, and we’re seeing more in this impoverished time          Special Note: Shares a birthday with Ben Frank-
        example, golfers are driven by a passion for golf, so the                                      where a lot of spouses and kids now attend conferences,          lin
        image you show them needs to include golf. The words                                           because it’s the only time a family can squeeze in a
        you use need to relate to them. The advertising should                                         vacation together. Many of our properties have inclusive         Education: B.A. in Sociology from University of
        appear in the types of publications or media that they are                                     packages with food and recreation activities under one           Washington
        going to read. You have to do that for pretty much each                                        umbrella, and that makes it - for meeting planners - a
        of the different targets you are after.”                                                       much easier thing to organize versus trying to bring all         Work History: 20 years with the Idaho Dept. of
             That’s a tough challenge for the Poconos because of                                       those elements alone on their own.”                              Commerce and Labor as State Tourism Director
        its diverse four-season offerings that include a plethora                                           The PMVB works to educate meeting and conven-               and Assistant Deputy Director; oversaw interna-
        of outdoor recreational opportunities, historic and cul-                                       tion planners in the nearby population centers about what        tional, cooperative, multi-state marketing efforts
        tural amenities, and events such as NASCAR races.                                              the Poconos has to offer within a tank full of gas.              directed in Europe, which resulted in a 68%
             “One-third of the U.S. population lives within a                                               “We promote our natural setting,” says Wilgus.              increase in United Kingdom and Germany visita-
        three-hour drive of us,” says Wilgus. “If you are using                                        “Here’s a chance for those who live in their urban set-          tions in four-year period ending in 2006; Idaho
        a fishing analogy, we know where the fish are. We just                                         tings to get away from their normal daily routine. In            Golf Trail, Culinary Tourism, Whitewater Trail,
        need to show we have the right bait.”                                                          the Pocono Mountains most of our resorts are privately           and GeoTourism initiatives; generated nearly
             For Wilgus, that bait begins with establishing solid                                      owned and operated. That brings a little bit more of a           $2 million in cooperative funding programs
        roots and continuous communication within the structure                                        home feeling, a relaxed atmosphere. It doesn’t have as           through partnership with other public agencies
        of the organization itself.                                                                    much of a corporate feel to it. That’s an asset.”                (federal and state), and private sector business.
             “The first thing we are really working on is this                                              Another plus Wilgus discovered created a big ‘aha’          His 13-year-background with Sun Valley Resort
        certification through Destination Marketing Association                                        moment since his move to the area.                               (Idaho) includes a start as a ski instructor, con-
        International,” says Wilgus. “We are trying to open the                                             “I have found the employees all extremely hospita-          vention services manager, winter sales manager,
        communication channel to a lot of people who have been                                         ble, very friendly, helpful, kind and courteous,” he says.       public relations director and assistant marketing
        excluded or felt excluded from the system; trying to look                                      “You always hear about Easterners being a little more            director for Sun Valley Resort.
        at ourselves in a fresh, new light and hopefully to start                                      hard-edged. I’ve been told ‘No, you are in Pennsylvania
        getting some new feedback about what we could be and                                           now.’ I found everyone to be extremely gracious, kind            Awards: 2006 Travel Guide of the Year (Travel
        should be doing, evaluating us as a destination. Then we                                       and generous.”                                                   Industry Association of America) and 2005 State
        figure out where to go next.”                                                                       Those attributes reflect the lifestyle enjoyed by the       Travel Director of the Year (National Council of
             According to Wilgus, the DMAI accreditation would                                         residents of the area, a valuable component for both tour-       State Travel Directors).
        ensure that the organization functions effectively by                                          ism and economic development.
        incorporating best practices in a number of structural and                                          “The tourism industry plays two very important roles        Professional Accomplishments: Member and
        operational aspects. He expects that accreditation in the                                      in economic development,” says Wilgus. “First of all,            former chair of the National Council of State
        near future.                                                                                   it’s really a part of the lifestyle that you define an area      Tourism Directors, member of the Recreational
             As part of the process, Wilgus has developed a blog,                                      by. It’s an important element for economic development,          Resource Advisory Council and the University
        incorporated daily meetings with key managers and                                              whether you’re looking at business relocation or expan-          of Idaho Policy Advisory Council for the College
        quarterly department-wide staff meetings, and published                                        sion because people who are coming into an area want to          of Natural Resources, served on the boards of the
        bi-weekly board newsletters to improve communications,                                         know if it offers a lifestyle that’s appropriate for them.”      Rocky Mountain International Marketing Asso-
        kept stakeholders involved and helped meet industry                                                 Wilgus’ future plans include meeting with local eco-        ciation, Western States Tourism Policy Council,
        challenges.                                                                                    nomic development heads to discuss opportunities and             U.S. Dept of Interiors, U.S. Fish and Wildlife
             “Customers’ tastes and desires change, so a destina-                                      issues.                                                          Service Recreational Boating and Fishing Foun-
        tion, to a certain degree, has to evolve and grow,” says                                            “Our proximity to the (bulk of the) population of the       dation and the Travel Industry Association of
        Wilgus. “The biggest challenge for the Pocono Moun-                                            United States is going to make us a more viable location         America.
        tains right now is maintaining that relevance or increas-                                      for development,” he says. “Over the next few years,
        ing our relevance to those who think we have become                                            there is nearly half a billion dollars of private-sector
8                                                                                                   Pocono Business Journal | May 2008


                                                                                                                       NEWS

Women Writing the Pages of History                                                                                                                    With Millions in Renovations,
                                                                                                                                                      Chateau To Lure Corporate
By Debbie Burke
                                                                                                                                                      Business
    For Women’s History Month in March,
Borders Stroudsburg invited author Penny                                                                                                              By Debbie Burke
Coleman for a book signing. Her “Adventur-
ous Women” includes essays on important but                                                                                                               In 2005, Milestone Hospitality acquired The Cha-
not widely known women in history. Coleman                                                                                                            teau Resort and Conference Center. Since then, the
chose to highlight Juana Briones, a “successful
                                                                                                                                                      facility has weathered some challenging times, being
entrepreneur and family head” for her business     Photo credit: Pocono Business Journal
sense, particularly in agriculture. The author                                                                                                        cited for 38 food violations found during inspections
has taken numerous family trips throughout                                                                                                            by the Pennsylvania Department of Agriculture. On
the Poconos since the 1950s and now resides                                                                                                           March 28, the Agriculture Dept. reported all viola-
in Englewood, NJ.                                                                                                                                     tions relating to food safety had been appropriately
    Borders will honor three local women for                                                                                                          addressed and corrected.
their value to the community: Miriam Conway,                                                                                                              What lies ahead for the Chateau, then?
executive assistant, Greater Pocono Cham-                                                                                                                 Since Milestone’s ownership took place, the
ber of Commerce; Teresa McCabe, artist and                                                                                                            Chateau has made about $4.7 million in renova-
member of Pocono Mountains Arts Group and
Monroe County Arts Council; Kate Newman,                                                                                                              tions in order to “continue the property in the leisure
                                                                                           Author Penny Coleman, seated, talks books with Leader-     recreation market as well as develop it as a meeting
Bushkill Outreach, Community Service award,                                                ship Pocono coordinator Carole Ann Bowyer.
and, Marynell Strunk, publisher of Pocono                                                                                                             venue,” says Glenn Schumaker, spokesperson for
Business Journal, Business Category award.                                                                                                            Milestone. In early 2007, the Chateau completed the
                                                                                                                                                      largest tiered lecture hall in the Pocono region. With
                                                                                                                                                      97 seats, it’s completely wireless, with computer ac-
                                                                                                                                                      cess throughout.
The Working Vacation: Mixing Work With Play                                                                                                               As a corporate destination, the Chateau has been
                                                                                                                                                      host to IBM, sanofi pasteur, Tobyhanna Army Depot
                                                                                                                                                      and has recently hired a new corporate sales manager
By Susan Jorstad                                                                                programs for children and spouses, and includ-        to fully reach its target corporate audience.
                                                                                                ing families in the company’s evening dinners.            “The flexibility of our meeting space is one of
    Crunched for time in a busy, multi-tasking world,                                           Some organizations allow more time open for           most outstanding things about the property,” says
some families are spinning business trips into a vaca-                                          families to spend together: meetings start early      General Manager Billie Andrews. “We have two
tion opportunity for the whole family.                                                          in the morning and finish up by early afternoon,      ballrooms. One faces onto Camelback Mountain.
    The concept of the working vacation is actually a                                           leaving more time in the second half of the day       The larger ballroom can handle up to 400 people and
comeback from the 1970’s, says Carl Wilgus, execu-                                              for families to join back up. Today’s resorts and     is dividable.” The Chateau has begun marketing the
tive director of the Pocono Mountains Visitors Bureau                                           most hotels also have high-speed Internet access      facility throughout the greater Northeast area, into the
(PMVB), noting that it ran out of favor in the 80’s                                             or Wi-Fi in the guest rooms, making it easy to        Lehigh Valley, and as far south as Maryland. Grow-
and early 90’s when dual-income families became                                                 stay connected.                                       ing the convention aspect of the business includes
more career-focused. The scarcity of family time that                                                “A husband may be going to a business            outreach to pharmaceutical firms in particular, and
resulted swung the pendulum back toward seeking a                                               conference and will be taking along his wife,”        positioning itself as a training center.
better balance.                                                                                 says Barbara Caldwell, VP of member services
    Businesses are recognizing that conferences can                                             for AAA North Penn. “Depending on the des-
serve as an opportunity to provide valuable family                                              tination, they may have us help by recommend-
time as well. And given the high price of gasoline and                                          ing tourist attractions, getting theater tickets if
other rising costs – with economic pundits ruminating                                           they’ll be in New York City, or Disney theme
over whether we are in a recession – planning a trip to                                         park tickets in Orlando.”

                                                                                                                                                      Restaurant Week Coming
double as work and vacation is one way to have that                                                  The Poconos is an ideal place for the work-
family getaway without feeling the full blow finan-                                             ing vacation, with many resorts catering to both
cially.                                                                                         conferencing and family outings. They present
    “It’s being driven by the changing nature of the                                            a wide variety of amenities: swimming pools,              The week of May 12-21 has been named
participants,” says Wilgus. “Keeping the family unit                                            boating, waterskiing, fishing, nature trails, and     “Restaurant Week” where patrons can take advan-
together keeps people happier, makes better employ-                                             game rooms. Many offer or are located near            tage of “ten days, ten percent off” at all participat-
ees and brings the entire organization together more.”                                          snow tubing, skiing, horseback riding and water       ing restaurants (Monroe County). The week-long
    Increasingly, meeting planners are developing                                               parks, as well as outlet shopping, antiquing, and     event, sponsored by SWE Entertainment and Local
                                                                                                tourist attractions. “Most business meetings are      Flair Magazine, will be followed by an awards cer-
                                                                                                held in resorts with ancillary activities that make   emony on June 15 celebrating “The Best Of” with
                                                                                                it easy for family outings,” says Wilgus. “We’re      Zagat-style ratings. To participate or obtain more
    Associated Libraries of                                                                     seeing more meeting planners adding activities        information, contact Steve Ertle at (570) 656-0660
       Monroe County                                                                            for families with kids for that very reason.”
                                                                                                     PMVB’s new Work Relief campaign (www.
                                                                                                                                                      or (917) 531-7392, or email swemanagement@aol.
                                                                                                                                                      com.
                                                                                                workrelief.com), launched this month, is de-              Coming in July: PBJ will highlight some of the
           Barrett Library
                                                                                                signed to fuel mid-week business by encourag-         participating restaurants as indicators of the current
           570-595-7171
                                                                                                ing folks to take more time to play during the        economic climate.
           Clymer Library                                                                       traditional workweek.
           570-646-0826
          Hughes Library
           570-421-0800
        Pocono Mt. Library

                                                  PBJ Partners with Borders on “Business and Books”
          570-894-8860
      Pocono Township Library
           570-629-5858
                                                  Pocono Business Journal will be presenting a series of brief, informative and free discus-
                                                  sions on a variety of topics at Borders Stroudsburg (one of our community partners) starting
         W. Pocono Library
           570-992-7934
         Smithfield Library
                                                  next month. Stay tuned for more info!
           570-223-1881
                                                          Pocono Business Journal | May 2008                                                                         9

                                                                        ECONOMY

Is There a Grant for Your Small Business?
By Susan Jorstad
                                                       shovel-ready sites for businesses through land          ers - $7,500 for a high-efficiency boiler system to
    Grants for start-ups are rare – but they’re not    acquisition, construction and feasibility studies.      conserve energy.
impossible. “Everybody’s looking for the free          Arcadia-North Business Park in Monroe County
money, but the reality is most of them are not going   received $2.8 million for infrastructure. Visit         Grant-Writing Help
to get it,” says Keith Yurgosky, manager of Inter-     www.newPa.com or 1-866-GO-NEWPA.
net business at The University of Scranton’s Small                                                             Northampton Community College – non-credit
Business Development Center (SBDC). “A busi-           The Ben Franklin Technology Development Au-             six-week Online Grant Writing courses through
ness is a risk and government isn’t going to invest    thority (BFTDA) – gives competitive grants to en-       its “Ed to Go” program. (610) 861-4141 or www.
in that. There are financing programs and low-         trepreneurial R&D and technology-driven compa-          northampton.edu.
interest loans for businesses.”                        nies in Pennsylvania. Visit www.benfranklin.org.
    To start the process, the SBDC focuses on help-
ing people draft a detailed business plan. “That’s     PA’s Small Business Advantage program (SBAG) –          Other Resources
the first step,” stresses Yurgosky. “Figure out how    up to $7,500 for equipment or processes that reduce
much you need and how the business will be run;        energy consumption, promote pollution prevention,       Carbon County Economic Development Corp.
then we point you in the direction of loan programs    and increase profitability. Visit www.dep.state.pa.us   (570) 325-2810 or www.carbonecon.com
applicable to what the money will be used for.”        or e-mail epadvantagegrant@state.pa.us.
                                                                                                               Pike County Industrial Development Corp.
Beware of Scams                                        Local 2007 SBAG grantees include:                       (570) 296-7332 or www.pidco.com

    “Don’t fall for the scams that are out there,”     PIKE: Charles H. Worzel Jr. - $4,820 for an auxil-      Pocono Mountain Economic Development Corp.
cautions Yurgosky. “I’ve had people pay thousands      iary power unit in a long-haul trailer to eliminate     (570) 839-1992 or www.pmedc.com
of dollars to companies trying to find free money,     idling during layovers.
and that’s the money they should have used for                                                                 Small Business Development Center
their start-up. Or they’ve paid money for seminars     CARBON: Julia’s Family Restaurant - $7,500              (570) 941-7588
that are scams.”                                       air-to-water heat pump to produce hot water for         www.academic.scranton.edu/department/sbdc
                                                       the restaurant, reducing energy use. Panther Valley
Grant information is free. If you choose to pay for    Mini-mall - $7,500 for high-efficiency geothermal       U.S. Small Business Administration
help, make sure you are paying for a service, not      heating and cooling equipment.                          www.sba.gov or (800) 827-5722
free information.
                                                       MONROE: Blakeslee Market - $7,500 for upgrad-           Wayne County Economic Development Corp.
Do not pay any grant application fee. If you are       ed lighting with individual motion sensors to con-      (570) 253-5334 or www.wedcorp.org
asked to pay an application fee, it is a scam. How-    trol new fixtures to conserve energy. Brite Clean-
ever, you may be required to show
you have financial resources to cover
expenses the grant does not cover.

The government will not hunt you
down to give you a grant. If you
haven’t applied for a government
grant and someone calls saying
you’ve been awarded one, it’s a scam.
Report suspected grant scams to the
Health and Human Service Fraud
Hotline at (800) 447-8477.


Where to Find Grant Opportuni-
ties

    Established businesses may
qualify for some grants, particu-
larly to go “greener.” Grants are also
available for high-tech businesses or
manufacturers of specialized products
for the Defense Department. Keep
in mind that most are dollar-match
funds. It’s possible your business will
be expected to contribute at least 50
percent of the project’s cost.

Grants.gov – a central storehouse on
over 1,000 government grant pro-
grams awarding $400 billion annually
– allows you to browse the 26 federal
agencies and the 23 categories. Reg-
istering a Grants.gov account lets you
track your application status.

PA Stimulus Programs – a primer on
all state programs, grants as well as
loans – is offered through the Dept. of
Community and Economic Develop-
ment. One of them, the Business in
Our Sites Program, works to create
10                                                            Pocono Business Journal | May 2008


                                                                         HEALTHCARE

Wayne Memorial’s Emergency Department: No Waiting In The Waiting Room Any More
                                                           our admissions start in our ED, where more pa-           Memorial Hospital has already enhanced the pa-
                            Regional Healthcare            tient visits are being recorded year round than ever     tient experience in our ED, reducing the wait time
                            Report                         before. In 2008, we expect to see 20,000 patient         in many instances by 50% or more. We welcome
                                                           visits, compared to 18,600 visits in 2005—a jump         summer visitors, who, hopefully, will find us well
                            David Hoff, FACHE,             of close to 500 visits a year.                           prepared.
                            CEO                                 Wayne Memorial’s ED challenges are not
                                                           unique. According to a recent Harvard Medical            David Hoff, MBA, MHA, FACHE, is the president/
                                                           School study, the number of people seeking treat-        CEO of Wayne Memorial Health System. He has
                                                           ment in EDs across the country has skyrocketed in        26 years of healthcare administration experience
                                                           the last decade, while the number of hospitals of-       in hospitals and healthcare systems throughout the
                                                           fering round-the-clock EDs has shrunk. Federal law       East and Midwest. He is an active member of the
     This summer, when the population in our               mandates that EDs accept all patients, even those        Wayne County Chamber of Commerce, The Greater
area swells with an influx of campers and vaca-            without health insurance. The combined effect of         Honesdale partnership, WEDCO and the Wayne
tioners, Wayne Memorial Hospital’s Emergency               all this, as outlined in the same study, has been an     County YMCA.
Department (ED) anticipates adding more doctors,           increase in wait times for patients seeking ED care.
physician assistants and other mid-level health-           (The national average, as reported by the hospital-
care providers to handle the expected increase in          benchmarking firm Press Ganey, is 4 hours; in                HR Tidbit
volume. Two years after opening a new multimil-            Pennsylvania, it’s 3.8 hours.)                               By Victoria Mavis
lion dollar ED with private treatment rooms and                 In January, our Board of Trustees approved a
a dedicated radiology suite to meet the needs of a         new way of doing things in our ED, beginning with            Q. When a salesperson quits, is the em-
growing community, we continue to be committed             contracting ER-One, a Michigan-based physician               ployer required to pay out commission
to providing the best emergency care possible.             group “focused on the belief that people who come            on sales that are pending?
     A hospital’s Emergency Department (ED) is             to an ER for care should not wait.”
often a patient’s very first impression of the facility.        Improving “patient flow-through” is a key               A: It depends. It is common for em-
How the patient is treated—and how quickly—can             objective, and so far Wayne Memorial and ER-One              ployers to only think about this when the
greatly affect not only whether that patient chooses       have made significant advances. More staff have              salesperson leaves and requests payment
to use the same hospital again for any service, but        been added, and no patient waits in the waiting              for pending or future sales. To protect
also whether his relatives, friends and coworkers          room any more. Patients are triaged—evaluated for            the interest of all parties, the employer
will. Word of good or bad care spreads quickly and         care—immediately. In a few months, it is our goal            should define the terms at the time the
can tarnish or boost the overall reputation of the         to “fast track” minor injuries: door to discharge in         salesperson is hired and make it part of
institution.                                               60 minutes.                                                  the employee’s offer letter.
     At Wayne Memorial Hospital, close to 70% of                Working with our new physician group, Wayne


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                                                             Pocono Business Journal | May 2008                                                                             11

                                                                             COLUMN

Growing Talent in a Rough Climate                                                                                                         please recycle this paper


                           Leadership Tips                from their CEOs, especially during business down-             As an old Chinese proverb says:
                                                          turns. Here are the four main things they wanted:             “Tell me and I’ll forget.
                           Sylvia Lafair                  honest communication, intensive communication,                Show me and I may remember.
                                                          consistent communication, and most important,                 Involve me and I’ll understand.”
                                                          communication that is aligned between what is said            I would add to that: “I’ll understand, and I’ll be
                                                          and what is done.                                             available to be part of the solution.”
                                                               So what these talented folks want during rough           Remember: In turbulent times, we may not
                                                          times is truth — delivered in large, consistent,              be able to direct the wind, but we can adjust
                                                          credible doses.                                               the sails.
                                                               Here is an important point to remember: Dur-
     As a chill begins to blow through the economy,       ing tough economic times when stress is higher            Sylvia Lafair, Ph.D. is the president of Creative
remember that in any business climate, leaders            than usual, company leaders are often seen as             Energy Options, Inc. and the developer of Total
must be “constant gardeners” of the people in their       parents who need to make everything OK. It is in          Leadership Connections™, an innovative leader-
organizations. In fact, with the anxiety that springs     the family that we first develop skills for handling      ship forum. She can be reached at Sylvia@ceop-
up as the clouds form, it’s crucial for leaders to pol-   anxiety and fear, and these imbedded patterns tend        tions.com or (570) 636-3858.
ish up their communication, coaching, and team-           to resurface when our primal fears are rekindled
building skills.                                          around issues such as job security. Some em-
     Over the coming months it will be up to com-         ployees become quiet and withdrawn, others are
pany leadership to help employees stay steady and         dramatic and act out, and everyone feels the pull
not be pulled down by the fear that comes from the        of childhood wounds. In times of stress when you
media, the political arena, or even from our own          think someone is behaving like a child, s/he usually
P&Ls. Most people’s imaginations are programmed           is.                                                          Stare Down the
for worst-case scenarios, and every minute spent
wondering, worrying, and gossiping is simply more
                                                          And often, leaders take on the parent role and want
                                                          to protect their employees from uncomfortable
                                                                                                                       Computer Screen
time away from the business at hand. As the fa-           truths. Yet, the people we surveyed said that the                 Most computer users experience eyestrain,
mous psychiatrist Karl Jung once observed, “When          more their boss or mentor talked to them as a col-           headaches and/or blurred vision from prolonged
facts are few, opinions loom large.” So the more          league and shared tough information, the more they           computer usage. Stressing the visual system can
                                                                                                                       also cause body fatigue and reduced efficiency
leaders communicate the facts, the better it is for       were able to focus on relevant issues and respond            at work. To help, take a ten-minute break every
everyone.                                                 in a mature and productive manner.                           hour. Shorter, more frequent breaks will give your
     I don’t mean spending hour upon hour talking              It is vital to encourage team communication             eyes a much-needed rest.
— that becomes analysis paralysis. What I mean is         and to give your employees an opportunity to get
letting your folks know what is happening and ask-        involved in finding solutions. I’ve seen it happen
ing for their input and support.                          many times: Teams that are confronted with the
     I once asked hundreds of high-potential em-          truth and then asked for their input will come up
ployees who had gone through my company’s Total           with surprising and unique solutions, ideas that
Leadership Connections™ program what they want            probably never would have surfaced any other way.




The Poconos as a Vacation Area? History Repeats Itself
                                                          ers will typically vacation in an area and/or visit       to indoor water parks, the Yankees’ farm team to
                           Residential                    with family that has done the same, then over time        more live theaters, shopping plazas and more food
                           Real Estate                    enjoy it so much that they make the economic and          options than we have ever had before.
                                                          personal decision to invest in the area. This vaca-            From a real estate point of view, why is this so
                           Dominick Sacci                 tion destination is what initiated the increase in our    exciting? This “transition” is the beginning of the
                                                          local real estate market in the late 80’s.                next real estate cycle in the Poconos. Home buy-
                                                               So why did the tourism business in the Poconos       ers are being shown every weekend why more and
                                                          suffer in the mid to late 90’s? It simply got stale. If   more families call the Pocono Mountains home.
                                                          you didn’t golf, hunt, or ski, there simply wasn’t a      They will be inspired to want to do more than
                                                          wide variety of things to do here. Tourists stopped       vacation here. For so many reasons we are not just
                                                          coming to the Poconos and started to vacation five        “the woods” anymore. Along with affordability, the
     As the local real estate market transitions, one
                                                          or more hours away in locations that had more to          Poconos has the three most important things when
thing has remained consistent over the last couple
                                                          offer. In order for a geographic location to sustain      it pertains to real estate: Location, Location, Vaca-
of years: families want to vacation in the Poconos.
                                                          itself as a recreation and tourism destination, the       tion!
     To help prove this statement’s accuracy, all
                                                          area has to continue to appeal to a wide variety of
one would have to do on a Friday night is stand on
                                                          recreational needs, and must consistently grow and        Dominick J. Sacci is vice president and general
Interstate 80 in the Delaware Water Gap and look
                                                          adapt to those needs.                                     manager for Wilkins & Associates Real Estate, Inc.
west. You will see miles and miles of red taillights
                                                               History has a way of repeating itself. Twenty        Sacci has been tracking market statistics for the
coming into our area. On Sunday afternoon, stand
                                                          years ago people wanted to escape “up to the              last six years. Market data was compiled from the
in that same spot, stare east, and you’ll see the
                                                          mountains.” Today it is cost-effective, when              Pocono Mountain Association of Realtors’® MLS
same going home.
                                                          considering gas prices and the variety of attrac-         system. Readers can discuss the residential real
     Looking back, our area was a huge recreation
                                                          tions. What tourism we lost in the past, we are now       estate market with him at www.pbjonline.com/blog.
destination in the eighties and early nineties. Va-
                                                          capturing again. Gas prices have inspired vacation-
cationers from New York and New Jersey would
                                                          ers from New York and New Jersey to drive shorter
drive to “the woods” to visit family members who
                                                          distances. Along with golfing, hunting, and skiing,
had a vacation home here. Before they knew it,
                                                          families now have options available from gambling
they found themselves wanting to stay. Home buy-
12                                                                                                 Pocono Business Journal | May 2008


                                                                                                                      COLUMN

Live United and Get Your Business Involved in the Community
                             By Chris Grape-                             Frederick Community Service Award and sanofi                                                  assistant district attorney, and Board Agency Liaison
                             Garvey                                      pasteur received the Campaign Chair Award. “I was                                             Bernetta Frantz, the chief administrator for ROI Car-
                                                                         honored to have accepted this award on behalf of the                                          bon County Head Start. Businesses that were honored
                                   National Volunteer                    hundreds of employees who generously contributed                                              included Jim Thorpe Market, KNBT, Jim Thorpe
                               Week is being celebrated                  both funds and their time to make sanofi pasteur’s                                            National Bank, Harleysville Bank, Dom N Ali’s, and
                               from April 27 to May 3.                   2007 campaign the most successful to date,” said Dan                                          Fran’s Covered Dish/Restaurant.
                               If you as an employer                     Kimmel, manager, human resources, and co-chair for                                                 As for Pike County, the Bar Louis Restaurant in
are not already involved in volunteering, now is a                       the 2007 United Way/sanofi pasteur internal cam-                                              Milford’s Hotel Fauchère hosted a United Way Ban-
great time to start.                                                     paign.                                                                                        ner Day and a gourmet gift basket raffle in April. Stu-
     While many United Ways engage volunteers in                              In Wayne County, the Fund Distribution Commit-                                           dents at Wallenpaupack Area Middle School did their
the fall for their annual Day of Caring, opportuni-                      tee recently awarded $42,000 to thirteen community                                            part by raising money through “Pennies for Pasta.”
ties to help are available year-round. The rewards are                   organizations providing services directly to Wayne                                            A total of $1,500 was raised, with Mr. Capone’s 6th
great, like knowing you made a positive difference in                    County residents. The Wayne County Division/United                                            grade homeroom collecting the most change and
your community.                                                          Way Fund Distribution Committee is composed                                                   earning lunch at Olive Garden, too.
     In Monroe County, forty-eight volunteers are par-                   entirely of volunteers who live and/or work in Wayne                                               Sunday, June 1, is the United Way of Pike
ticipating in this spring’s Fund Distribution process.                   County. The grantees are: The Arc of Northeastern                                             County’s 6th annual Pike County Family Community
They are on four panels that help determine grants                       Pennsylvania, Catholic Social Services of Wayne                                               Expo. It will run from 1:00 to 4:30 p.m. at YMCA
for more than forty health/human service programs in                     County, Honesdale Communities That Care, Habitat                                              Camp Speers-Eljabar off Route 739 in Dingmans
four targeted giving areas: Helping Children Succeed,                    for Humanity of Wayne County, Honesdale Area Min-                                             Ferry. There is no admission charge.
Meeting Basic Needs, Promoting Self-Sufficiency and                      isterium, Honesdale EMS, Lupus Foundation of PA,                                                   To become a volunteer, contact the following
Strengthening Families.                                                  Pegasus Child Advocacy Center, Wayne County Pub-                                              United Ways: Pike County (570) 296-9980, Wayne
     The United Way of Monroe County recently rec-                       lic Library, Wayne County YMCA, Voluntary Action                                              County (570) 343-1267, Carbon County (610) 377-
ognized volunteers and businesses at its community                       Center of NEPA and Victims’ Intervention Program.                                             6400 and Monroe County (570) 629-5657.
appreciation banquet held at Shawnee Inn. Horizon                             Volunteers were in the spotlight at the Carbon
Milling, ESSA Bank & Trust, Great Wolf Lodge,                            County United Way’s recognition dinner on April 24                                            Chris Grape-Garvey is the community outreach and
Weiler Corporation, Engle-Hambright & Davies, and                        at Macaluso’s in Nesquehoning. Board members who                                              special events director for United Way of Monroe
Caesars Pocono Resorts were among the honorees.                          were stepping down were recognized for their years                                            County.
East Stroudsburg University received the Evelyn                          of service: President Mike Muffley, the county’s




Bacon and Eggs with a Side of Politics
By Debbie Burke                                                                                                                                                            the agricultural community, and the economic
                                                                                                                                                                           development community, and we have been
     The big news at the first-ever Wayne County                                                                                                                           able to achieve great things together.” Seven-
Chamber’s “Breakfast With the Commissioners”                                                                                                                               ty-one people attended, a promising turnout
                                                          Photo credit: Pocono Business Journal




held at Cordaro’s Restaurant in Honesdale was                                                                                                                              that the Chamber’s Executive Director Donna
the election: new voting machines, a registration                                                                                                                          Labar said would lead to other such events
surge, and – due to the timing of the breakfast                                                                                                                            both to inform and provide networking op-
– speculation on the victor of PA’s Democratic                                                                                                                             portunities for Wayne’s business community.
Primary. Since the start of 2008, remarked Com-
missioner Wendell Kay, an additional 600 voters
have registered as Democrats in Wayne, an in-
crease he believed was “mirrored throughout the
counties.” New machines are in place also: two                                                    Wayne Commissioner Chairman Brian Smith told the audience at
new optical scanners after the touch-screen melee                                                 the first Breakfast with the Commissioners that they are com-
                                                                                                  mitted to “communication and representation” with one of their
caused $293,000 in touch screens to go down                                                       major concerns being affordable taxes for individuals and business                      please recycle
the drain when they were decertified by the state.                                                owners. Seated are Commr. Tony Herzog and Dr. Jennifer Stevens,                           this paper
Also purchased were forty ES&S (Election Sys-                                                     Wayne County Commissioners’ board member and owner of
                                                                                                  Hometown Eyecare in Honesdale.
tems and Software) AutoMARK Voter Assistance
Terminals, ensuring at least one for each district
(Wayne has 37). The AutoMARK equipment
allows voters with disabilities to mark ballots
privately and independently. Commissioner Tony
Herzog addressed the group, saying the economy
                                                                                                                                                WEDCO Annual Dinner
is driven by a “three-legged stool: the Chamber,




                                                                                                                                               At the recent annual Wayne Economic Development Corp. dinner, from
                                                                                                                                               left, DCED Executive Deputy Secretary John P. Blake; attorney Alfred J.
                                                                                                                                               Howell, WEDCO president; and WEDCO’s Executive Director Mary Beth
                                                                                                                                               Wood show the new WEDCO logo that is part of a recently completed
                                                                                                                                               strategic marketing plan. Photo and information courtesy of Mary Baldwin,
                                                                                                                                               The Weekly Almanac.
                                                                                                                                              Pocono Business Journal | May 2008                                                                     13

                                                                                                                                                                 NEWS


Pitching in to Save Our Planet
By Debbie Burke                                                                                                                                                                                     red pickup trucks to run on used cooking oils,” he
                                                                                                                                                                                                    said, to the cost of $5,000 - $7,000 per vehicle. LTS
     If Shawnee Inn and Golf Resort is representa-                                                                                                                                                  won an award in the Business category.
tive of what the travel and tourism industry is doing                                                                                                                                                    Sanofi pasteur, in Swiftwater, has adopted
to preserve our environment, then the Poconos is                                                                                                                                                    numerous Earth-friendly programs, among them
working hard to show a ‘green’ face to its visitors                                                                                                                                                 using grey water to spray irrigate the property; re-
and tourists. This year’s Save Our Planet Awards                                                                                                                                                    using a portion of its treated wastewater for cooling


                                                                                                     Photo credit: Pocono Business Journal
from the Women in Business Committee at the                                                                                                                                                         towers and boilers, and flushing toilets; storm water
Greater Pocono Chamber of Commerce counted                                                                                                                                                          dams to minimize runoff and erosion throughout
winners in seven categories. Held at Pocono Inne                                                                                                                                                    its campus, and the construction of fish ladders in
Town in Stroudsburg, the winner of the Travel and                                                                                                                                                   Swiftwater Creek.
Tourism award went to Spa Shawnee and Salon for
its ongoing eco-friendly business practices. Said                                                                                                                                                   The other winners of the Save Our Planet awards
General Manager Rob Howell, “We are making                                                                                                                                                          (besides those noted above) include:
a commitment to be green at Shawnee. It’s the
right thing to do.” Shawnee has coordinated local                                                                                                                                                   Mark Lichty Award: David Bonser (see article on
road cleanups, recycles extensively throughout the                                                                                           On hand to accept the Save Our Planet award for Spa       page 21 on “Sustainability 101”)
facility to minimize waste, initiated a voluntary                                                                                            Shawnee and Salon is Jeromy Wo (at left), Public       Business, Honorable Mention: Polysteel Better
employee carpooling program, and uses all organic                                                                                            Relations Coordinator; and Ellyn Schindler, manager,      World Technology
                                                                                                                                             community relations, from sanofi pasteur.              Individual: Heidi Secord (organic farmer)
or natural products in its spa.
     The event had two corporate sponsors, LTS                                                                                                                                                      Government: Tobyhanna Army Depot
Builders and sanofi pasteur. LTS is no stranger to                                                                                                                                                  Government, Honorable Mention: Monroe County
recycling, with 621 tons of lumber and 486 tons                                                                                                                                                        Transit and Twin Boroughs Recycling
of drywall recycled in 2007 alone, according to                                                                    the example in the usage of alternative fuels in                                 Non-Profit: Developmental Education Services
Vice President Bud Cartright. The use of recycled                                                                  our own backyard, LTS’s founder Larry Simon                                      Volunteer Organization: Aquashicola/Pohopoco
glass in septic drain fields for the homes LTS builds                                                              explained that the next wave of ‘green’ will come                                   Watershed Conservancy
is another initiative that is saving tons of waste                                                                 from re-using cooking oil. “We are moving further
from going into landfills (LTS reports needing                                                                     green, with a bus service running on alternative
125,000,000 lbs. of glass for this effort). Setting                                                                fuels like restaurant oils. We are retrofitting all our


                                                                                                                                                                                                                      please recycle
                                                                  EDITOR’S PICK – BOOK REVIEW                                                                                                                           this paper


                           “Coaching Salespeople Into Sales Champions”
                                         By Debbie Burke                                                                Tips that can be put to immediate use abound, as in
                                                                                                                   the following examples:
                                                One of the most surprising elements of the
                                         coaching dynamic in the workplace is that a coach                              When cold-calling, don’t assume your contact is the
                                         should not be dismissively lumped into the “mentor”                       final decision-maker. Do your research.
                                         category. A mentor, says “Coaching Salespeople Into                            Don’t assume to ‘move the process forward’
                                                                                  Sales Cham-                      when you receive what you believe is an encouraging
                                                                                  pions” author                    response from the prospect. Delve into his/her concerns,
                                                                                  Keith Rosen,                     confirm the level of interest.
                                                                                  typically is                          Don’t use the same template proposal for everyone
                                                                                  not trained to                   on your call list. What information do they really want
                                                                                  coach, only                      to know? Can you demonstrate how your product/ser-
                                                                                  to illustrate                    vice is clearly different from the competition’s?
                                                                                  through his or
                                                                                  her own actions                        For managers who supervise a sales staff, Rosen
                                                                                  what issues                      offers the “LEADS” model. Specifically: Listen; Evoke;
                                                                                  an executive                     Answer/Respond; Discuss; and Support. In well-artic-
 Image courtesy of John Wiley and Sons




                                                                                  in a particular                  ulated steps, the author takes supervisors by the hand,
                                                                                  industry might                   teaching them how to be more of a coach to their sales
                                                                                  be doing in                      people. One example: tell the sales staff to schedule
                                                                                  a day-to-day                     all their various tasks as if they are all appointments;
                                                                                  situation. A                     block out the time to attend to each family of tasks, like
                                                                                  coach is trained                 returning cold calls, completing weekly sales reports,
                                                                                  to key into who                  and working on proposals.
                                                                                  the person is                          What happens to those truly not cut out to do sales?
                                                                                  and what his/                    Rosen says if the work ethic, drive, and intelligence are
                                                                                  her own triggers                 all there, “Fire and Hire Them.” See if there is an ap-
                                                                                  are for success,                 propriate place to transfer them within the organization.
                                         not manipulating external factors that are applied                        After all, you are likely dealing with an employee who
                                         as a cookie-cutter approach. And guess what, says                         already has a good knowledge of the product or service.
                                         Rosen: not everybody is coachable. He or she must be                      It makes sense to cut your losses and see if they may
                                         receptive to learning about his/her own strengths and                     successfully be deployed elsewhere.
                                         weaknesses and the changes that might be necessary
                                         to succeed. Utilizing a step-by-step proven method                        Title: “Coaching Salespeople Into Sales Champions”
                                         for pitching prospects and ultimately closing the sale                    Author: Keith Rosen
                                         is not all there is to the equation. Become a sales                       Publisher: John Wiley and Sons
                                         champion by changing more than methods. Do it by                          ISBN: 978-0-470-14251-6
                                         changing negative ways of thinking, brought on by                         Price: $29.95
                                         any number of factors, including the pressure to hit
                                         quotas, fear of losing one’s job, etc.                                    Book courtesy of John Wiley and Sons. PBJ’s review
                                                                                                                   display and book are available at Borders Stroudsburg.
14                                                              Pocono Business Journal | May 2008


                                                                               LEADERSHIP

Future Leaders Get Immersed in Local History
                                                                                                                                  tunity to meet extraordinary leaders from throughout
   Leadership Wayne                                                                                                               the community. This year’s Leadership Wayne class is
                                                                                                                                  brimming with real professionals including school dis-
   Amy Griffith                                                                                                                   trict administrators, bank executives, a Realtor, a news-
                                                                                                                                  paper publisher, a future magazine mogul, the executive
                                                                                                                                  director of the Wayne County Chamber of Commerce,
     Throughout my career, I had heard of leadership                                                                              and some county employees.
classes offered through various Chambers of Com-                                                                                       So far, the Leadership Wayne experience has been
merce; I even had a few friends who attended, but I                                                                               fantastic for me. My only regret is that I didn’t learn
never thought I had the time to attend. I thought I was                                                                           what Leadership Wayne was all about sooner.
busy leading already, but I didn’t know the half of it.     The recent meeting of Leadership Wayne at Indian Head Camp
     Leadership Wayne has introduced me to a complete-      included, front row, from left: Donna Labar, Carleen Faatz, Anne
                                                                                                                                  Amy Griffith has been in the newspaper advertising
ly new crowd of business leaders, government officials      Priebe, Jennifer Cruciani, Dr. Nancy Simon, Amy Griffith and          industry for over 20 years. During that time, she has
and respected Wayne County professionals. Each of           Linda Moran; and, back row, from left: Steve Fountain, Al Day         worked at various newspapers throughout Delaware,
us attending the classes is there to learn, not only from
                                                            (caretaker at Indian Head Camp), Colleen Steelman, Derek Wil-         Florida, and Pennsylvania, including three years at The
                                                            liams, Peter Chapla, Tom Shepstone (class facilitator), Kate Bryant   Weekly Almanac in Wayne County. Griffith served on
each other, but also from the wide array of professionals   and Michelle Urban. Photo courtesy of Leadership Wayne.
who have facilitated our curriculum.                                                                                              the Board of Directors of the Wayne County Chamber of
     We’ve been coming together as group once a                                                                                   Commerce.
month, since September. Some of us knew one another         River.
when we started, others didn’t, but after seven months,         November’s class brought us back to Honesdale
we are working as team.                                     where we met the county’s director of planning, Edward
     Many Leadership classes choose a class project,        Coar, and learned of the challenges of small town gov-
and we had some lively discussions about ours. We           ernment from some of our elected officials. In Decem-                  Excellence in Public Service
debated, voted, and then chose one. This year’s Leader-
ship Wayne class is working to refurbish the Civil War
                                                            ber, we got an overview of crime in the county and the
                                                            judicial system and we had the sobering experience of
                                                                                                                                   Program Accepting Applications
memorial in Honesdale’s Central Park, and, as leaders       touring the United States Penitentiary outside of Way-
so often do, we’ve each taken on our tasks with tons of     mart.                                                                  The Anne B. Anstine Excellence in Public
energy and gumption.                                            County health care took center stage in January fol-               Service Series is a 10-month leadership train-
     Here is an overview of what we’ve learned and          lowed by human services in February and education in                   ing program specifically for women who are
where we’ve been.                                           March. It seems as though we’ve learned so much about                  registered as Republicans. Applications are be-
     In September, we spent a day learning about leader-    the county and the systems that make it such a great                   ing accepted for the next class, with a deadline
ship itself. In October, we learned about Wayne County,     place to live and work, but there’s a lot more to come                 of June 1, 2008. Contact Bernadette S. Com-
its history, its beauty, its industry and its future. We    including arts and culture, economic development and
traveled to Indian Head Camp, the Equinunk Historical
                                                                                                                                   fort, executive director, at (724) 463-5110 or
                                                            tourism.
Society and explored the magnificent Upper Delaware             Throughout this experience, I’ve had the oppor-                    comfortb@ptd.net for more information.




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                                                                           Pocono Business Journal | May 2008                                                                                                       15

                                                                                  STUDENT BYLINES

      Teen Apparel Decisions: Drawing
      in the Teen Demographic
                                                                       dies. They will go into Hollister or Abercrombie & Fitch




                                                                                                                                        Photo courtesy of MCTI
                                                                       because of the appearance of the exterior and the inside.
                                                                            For example, the Abercrombie & Fitch apparel store
                                                                       at the Lehigh Valley Mall has a large picture at its entrance
                                                                       of attractive models to draw attention and business into its
                                        The author of this             store. Once inside, customers see that the tables and floor
                                        year’s Student Bylines         are black with spotlights hanging from above, highlight-
                                        article, Marissa Ziev          ing new items. The interior also has plants and a seating
Photo courtesy of MCTI




                                                                       area, creating a comfortable feeling. Besides appearance                                  Graphic design students working on the Student Bylines
                                                                       bringing them into a store, teens will also shop at stores                                logo project include, in bottom row (from left): Megan
                                                                       because of the music they hear, especially if the music that                              Elliot, Megan Ewer, Jessica Interlandi, Nicole Cook,
                                                                       is played is very upbeat and somewhat techno. Other stores                                Rhea Cohen, Kristen Ortiz, Abel Alvardo. Back row:
                                                                       that might not attract so many teens play the top songs                                   Angelica Vicenti, Justin Matt (Student Bylines logo
                                                                       that are being played on the radio. Anthony, a sophomore                                  design winner), Angeline Morrison, Megan McKechan,
      By Marissa Ziev                                                  at Pleasant Valley School District says, “I like to shop at                               Lacey Bowden, Robert Cruz, Ariella Titcomb, Robert
                                                                       Aeropostale, American Eagle, or Abercrombie & Fitch,                                      Swingle, Briston Reynolds. Below, the winning design.
      Student, Monroe County Career and Technical Institute            because they play good music and their styles match my
                                                                       personality.”
            Why do teens make the apparel decisions that they do?           Teenagers seek to define themselves through their
      Teenage clothing is said to be an expression of one’s self or    clothing, jargon, experiences, hairstyles, and, most of all,
      even a rebellion against higher authority such as parental       group associations. Within a high school there are several
      figures. Being a teen today means growing up in a world          different social groups, and each group has its own beliefs
      full of drugs, alcohol, technology, and fame-ridden celebri-     and behaviors. As a result, different clothing cultures exist.
      ties, which all adds more pressure onto appearances. Many        A lot of teenagers believe that they belong to a certain high
      teens shop at brand-name chain stores including Aero-            school stereotypical clique like Gothics, skaters, jocks and
      postale, American Eagle Outfitters, Kohl’s and many more.        preps. When a teenager wears a lot of dark colors he or
      Some say they look at the colors and how comfortable the         she is seen by society as ‘evil’ or a troublemaker. “I wear
      clothing is; others say they base their clothing styles on       dark colors because they look best on me. I’m not trying to
      what the latest trend is at the time of purchase.                make any kind of statement,” says Kirstin, a sophomore at
            Teens decide where to purchase their clothing by what      Bloomsburg University.
      attracts them. It could be the displays, the music that is be-        Teenagers make their apparel decision based on what
      ing played or the aroma coming from the store. Some teens        they are attracted to and how they perceive themselves.
      shop at large chain stores because it less expensive and they    Their choices are not a statement about who they are.
      carry different brands of clothing like Mudd, LEI, and Can-




      Students Peek Through
      To the World of Work
      By Debbie Burke

            PBJ has partnered with Monroe County Technical Institute for a two-pronged
      project that brings the world of work right to the doorstep of its high school stu-
                                                                                                           1151 Oak Street, Pittston, PA 18640
      dents.
            First, we enlisted the help of Nicholas Appruzzi’s Graphic Arts class. Seven-                 Phone: 570-655-5581 Fax: 570-654-5137
      teen students put their creative juices to the test to design a logo that will brand                      www.nepa-alliance.org
      our new annual feature, “Student Bylines.” Justin Matt, a 10th grader from Pocono
      Mountain East, won for his depiction of a crescent-shaped area of PBJ’s coverage                                                                                  First Industries
      topped by a mortarboard (see logo above, at right).
            “I plan to go to college, freelance and eventually get a job at an advertising
                                                                                                                                                                       Tourism Program
      company,” says Matt. Graphic design wasn’t his first love (“I actually wanted to be
      a fireman,” he admits), but he’s come to find out that he’s very good at design work                     NEPA Alliance provides direct loans to businesses
      and it brings him a lot of enjoyment.                                                                     employing less than 100 individuals in Carbon,
            All 17 students, said Appruzzi, are “very happy for him because he’s been try-                  Lackawanna, Luzerne, Monroe, Pike, Schuylkill & Wayne
      ing hard all year. I really have been pushing him so this just shows hard work pays                                         Counties.
      off.”
            Another hard-working student is MCTI’s Marissa Ziev, a sophomore at Pleas-
      ant Valley High School. She won our Student Bylines competition and has her very                                          Tourism related businesses include:
      first byline in our paper. Knowing she had to choose a business-related topic, Ziev                                                  • Destination Sites
      wrote a piece that gives retailers an insight into that demographic with more than                             (historic, heritage, cultural, sporting, amusement, nature,
      a little spending power: teens. According to Media Buyer Planner, “Teen spend-                                            outdoor recreational or retail venues)
      ing money…will increase an estimated 3.5 percent annually…from $79.7 billion
      in 2006 to $91.1 billion in 2011.” Ziev’s observations, therefore, are valuable for                                                 • Hospitality
      marketing experts and economists – as well as parents and educators. Ziev, who                           (including lodging, restaurants, outdoor activity based businesses)
      plans to major in robotics and minor in journalism, says music inspires her. The
      Student Bylines assignment was interesting, she says; “I enjoyed the new chal-                            • Other businesses that promote overnight visits in Pennsylvania
      lenge.”
            The students who participated at MCTI were: Abel Alvarado; Lacey Bowden,
      Rhea Cohen, Nicole Cook, Robert Cruz, Megan Elliott, Megan Ewer, Jessica                                             For more information, contact:
      Interlandi, Briston Irby-Reynolds, Matt Justin, Megan McKechan, Angeline Morri-                           John Wozniak at ext. 242 or jwozniak@nepa-alliance.org
      son, Kayla Neswald, Kristen Ortiz, Robert Swingle, Ariella Titcomb, and Angelica                             Dave Nat at ext. 243 or dnat@nepa-alliance.org
      Vicenti.
            Future Student Bylines opportunities will be open to students at other schools
      throughout the Pocono region. For more information, call (570) 421-0100 or email
      editor@pbjonline.com.
16                                                              Pocono Business Journal | May 2008


                                                                 PROFESSIONAL PROFILE



This Concert Season, Penn’s
By Nick Sergi
                                                             ence and it features a balcony that has a pan-       relax while waiting for a table at the restaurant.
    It’s one of the best-known spots for live                oramic view of fifty miles of Pocono landscape.      What’s more, the No Peaking gift shop will
entertainment and family fun in the Poconos,                                                                      double in size.
appearing from a distance not unlike a mountain              The Expansion                                            There also will be a new loading dock to fa-
lodge. But now Penn’s Peak is undergoing an                                                                       cilitate the movement and loading of equipment
expansion that will be completed just in time for                Last July, Penn’s Peak officially broke ground   for bands that play there, which will be enclosed
the warm weather.                                            to begin a 9,500 square-foot expansion that,         by a fence for privacy. For patrons, the back
    This entertainment complex has a reputation              when completed, will “relieve congestion and         parking lot has been paved and lighting installed
for attracting national as well as up-and-coming             improve upon several areas of the complex.”          for safety after a late-night concert. A new park-
acts, and accentuating the performances with the             Although there will be no “Grand Re-Opening”         ing lot, as well as a pole building for storage, will
acoustics of a closed-in concert hall.                       as the expansion is being conducted in phases,       be completed by wintertime.
    According to Craig Stelling, operations                  Stelling said that the project coincides with ris-
director, the audience ranges from entertainment-            ing attendance for the complex’s concert hall        Penn’s Peak Radio
seekers throughout the Poconos to visitors from              and banquet facility as well as Roadies Restau-
out-of-state. “While we get visitors from Dela-              rant, which is located on the site. “Despite the         Perhaps the most significant addition that
ware, Connecticut, and New York, (the venue is)              economic conditions, people still want to eat,       Penn’s Peak will have when completed is a space
geared to residents of Scranton/ Wilkes-Barre,               see a show, and have fun. We hope they choose        on site for Penn’s Peak Radio. The station, cur-
Stroudsburg and Allentown. We get to cater to                Penn’s Peak.”                                        rently broadcasting out of Palmerton, has com-
just about everyone.”                                            The first phase of this expansion project        pletely relocated to an elaborate on-site facility
                                                                                                                             last month. The new facility includes
                                                                                                                             offices, production booths and an on-
                                                                                                                             air studio overlooking the parking lot.
                                                                                                                                   “We are looking forward to the
                                                                                                                             move,” said radio station manager
                                                                                                                             Casey Parker. Being on-site, he adds,
                                                                                                                             will truly allow the station to be the
                                                                                                                             “voice and face of Penn’s Peak.”
                                                                                                                             This will enable the performers to be
                                                                                                                             interviewed on site and in front of fans
                                                                                                                             before the live shows.
                                                                                                                                   Penn’s Peak Radio (PPR) is an
                                                                                                                             Internet radio station and can be heard
                                                                                                                             twenty-four hours a day at www.
                                                                                                                             pennspeakradio.com as well as on
                                                                                                                             Blue Ridge Cable channels 80 and 97
                                                                                                                             (depending on the area). The station
                                                                                                                             has been broadcasting around the
                                                                                                                             clock since 2005. PPR falls under the
                                                                                                                             Pencor Services umbrella (which also
                                                                                                                             includes Blue Ridge Cable and Penn’s
                                                                                                                             Peak itself). Parker said that revenue
                                                                                                                             is generated by marketing and selling
                                                                                                                             advertisement spots on the air and on
                                                                                                                             the Web site.
                                                                                                                                   “We work the same as traditional
                                                                                                                             radio, just not on an FM band,” Parker
                                                                                                                             says, adding that, as in traditional ra-
                                                                                                                             dio, there are live DJ’s who introduce
  From left, Penn’s Peak Radio DJs include The Doctor, Ann Marie Calabrese, Conrad Flynn and Casey Parker. All               bands during the daytime and evening
  photos courtesy of Penn’s Peak.                                                                                 hours. “I’d like to describe our play list as the
                                                                                                                  place where rock and country collide,” Parker
                                                                                                                  says, indicating that what is played on Penn’s
    Stelling said that presence of Penn’s Peak in            consisted of the installation of a new heating       Peak Radio often reflects the styles and types
Penn Forest Township benefits the surrounding                and air conditioning system. In the process,         of music playing at the venue itself. “We rotate
communities in a number of ways. For one, the                the now-defunct air conditioning units on the        genres from rock to country to adult contempo-
amusement tax that is paid by the venue goes                 roof have been removed. This work was ac-            rary so that you will rarely hear the same song in
back to the township and the school system. A                complished without disrupting the restaurant’s       a day.”
portion of the ticket sales also is applied to non-          operation or any shows that had taken place              Penn’s Peak Radio also benefits the com-
profit initiatives such as the conservation of Penn          during that time.                                    munity through charity work with recreational
Forest. In addition, the venue also provides jobs                More apparent are the cosmetic changes           programs such as sponsored softball games. “We
for many people living in the area. There are                that visitors will see when they arrive. These       have the Penn’s Peak softball team, although
benefits to surrounding businesses as well. “On              improvements include a new entrance, which           we are not very good.” Parker said. “Games are
the night of a show, we can have up to 1,800                 will be located under a steel canopy on what         sometimes scheduled with teams from other local
people attending. The overflow for Roadies Res-              was the back of the building; a new ticket of-       businesses. A portion of the money generated for
taurant will go to other nearby establishments.”             fice; a 30-seat expansion of the restaurant; and     their advertisements before the games goes to the
Roadies is the Peak’s own family dining experi-              a 50-seat bar and lounge where patrons can           charity of their choice.”
                                                                    Pocono Business Journal | May 2008                                                                      17

                                                                     PROFESSIONAL PROFILE



    Peak Reaches New Heights




  The Penn’s Peak expansion is a multi-phase effort, culminating in 9,500 additional square feet.


                                                                Fast Facts                                           Upcoming Shows:
It’s a Wrap
                                                                Location: 325 Maury Road, Jim Thorpe, PA             Live: Saturday, May 11
    Penn’s Peak has become known as a unique                    18229. Convenient for residents of the major         Richard Marx: Thursday, May29
entertainment complex due to its ability to draw                population zones of Hazleton, Scranton, Wilkes-      The Machine (a renowned Pink Floyd tribute
national acts such as Foghat, Cheap Trick, and                  Barre, Stroudsburg, the Lehigh Valley and New        band): Friday, June 20
Kansas at a concert hall, and also something                    York City, and ideally located only 4 miles from     Kenny Loggins: Wednesday, July 30
more intimate: it has served as host to weddings,               Exit 74 of the northeast extension of the Pennsyl-   Foghat: Saturday, September 27
trade shows, conferences, and private parties.                  vania Turnpike.
Patrons enjoy the spectacular vistas of the sur-
rounding mountains and the country-western                      Penn’s Peak Concert Hall can accommodate
vibe that always remains an important part of                   1,800 people
Penn’s Peak. It’s important to understand the                   Web site: http://www.pennspeak.com/
venue’s heritage; it was once known as Ram-
blers’ Ranch and was modeled after the Wild                     No Peaking: the Gift Shop at Penn’s Peak
Horse Saloon in Nashville, Tennessee. “We                       Web site: http://www.nopeaking.com
realized that there was a market for younger acts
and more classic acts, and we found ourselves                   Roadies Restaurant and Bar, featuring live
expanding to include a little bit of everything,”               entertainment and a balcony with spectacular
Stelling says.                                                  views of the Appalachian Mountains
                                                                Web site: http://www.roadiesrestaurant.com

                                                                Penn’s Peak Radio
                                                                Web site: http://www.pennspeakradio.com/

                                                                Parent Company: Pencor Services, Inc.                     Operations Director Craig Stelling says,
                                                                                                                          “The more people who come through our
                please recycle                                                                                            doors, the more opportunities we’ll have to
                  this paper                                                                                              cultivate future business, not only for us, but
                                                                                                                          the entire region.”
18                                                               Pocono Business Journal | May 2008


                                                                                                                     NEWS

NY and Philly Corporations Build Their Teams Here
By Ken Clark

      One man’s meat, as they say, may be another man’s
poison, but that truism works both ways. Nationally,
the subprime mortgage mess and concurrent collapse of
Bear Stearns are leaking more economic poison than a
toxic waste dump, but for managers of Pocono resorts,
busy booking corporate conferences, conventions and
retreats this year, those unhappy events are coming up
lamb chops.
      With the corporate bottom line afflicted with what
most experts now acknowledge could be the harbinger
of a recession and with gasoline prices soaring toward
$4 a gallon, CEOs in New York and Philadelphia who               Photo courtesy of Great Wolf Lodge
still need to get their teams together no longer are
looking at the usual convention venues of Orlando, Las
Vegas and Maui. Now they want some place less pricey
and closer to home – a place like the Poconos where, by
consensus, business is booming.
      “Our conference business has really taken off,” says
Edward Mayotte, general manager of Skytop Lodge
in Canadensis. “I think (the economic downturn) is
impacting us positively because people are taking a hard
look at the expense of taking a business trip. When you                                               The Symposium at Great Wolf Lodge, Scotrun, offers space for corporate events, with a focus on
consider air fare, being days away from the office and                                                team-building.
staying at expensive hotels, all of a sudden those confer-
ences become pretty expensive.                                and this year we seem to be filling up as normal. We                                           bedrooms. Each guest home has a bath, plus additional
      “Companies are saying, ‘We need belt-tightening         keep pushing because you can’t stop and say, ‘Well,                                            meeting space.
and we need to watch our bottom line, but on the other        we’ve arrived, we don’t have to do anything now; we                                                 Drury can offer conventioneers and conferees the
hand, we still need to get our corporate retreat in. We       just have to wait for the people to come.’ It doesn’t work                                     same range of outdoor activities that Jim Thorpe offers
still need to sit down, do our plans and actions, and         that way.”                                                                                     everyone all year, ranging from rugged trails for moun-
bring our management team together to make sure we’re               That “push” is vital in the Poconos where more than                                      tain bikes to wild white-water rafting and the ambience
all going in the same direction.’”                            a dozen resorts are in fierce competition for convention                                       of one of the last true Victorian towns in the Northeast.
      At Woodloch Pines in Hawley, General Manager            business. Each facility needs something special to make                                        Great Wolf Lodge in Scotrun offers more than 6,000
Laurie McEvoy takes an equally sunny view.                    it stand out to corporate bookers who are looking, not                                         square feet of meeting space for business retreats and
      “Because we’re located so close to Philadelphia and     only for PowerPoint and flip chart capabilities for their                                      other corporate events, with a focus on “team building
New York and the surrounding area, if there is concern        meetings, but also for recreational and entertainment op-                                      and the reconnection of colleagues and family,” says
over gas prices and people cutting back, I think people       portunities to build morale and team spirit.                                                   Lisa Browning Mitchell, director of sales and marketing.
will stay closer to home,” she says. “They’re looking               “We have tons of things people can do for team-                                               Even East Stroudsburg University is in the business
for greater value for their dollar, which we can provide.     building activity,” says Skytop’s Mayotte. “We’re                                              too, not so much for corporations (though some do send
Instead of going to the Bahamas or wherever they would        bringing up a new adventure set that’s going to have a                                         staffers in for training), but for team-building needed
go, they can still have a completely successful program       rock-climbing wall and a new paint-ball area. We have                                          by other universities, school districts, and groups like
right here in their own backyard.”                            bike riding and golf and all sorts of interesting things a                                     Leadership Pocono. The facility, Stony Acres, a 119-acre
      At the Inn at Jim Thorpe, General Manager Dave          group can use (to build) a good, productive, effective                                         “adventure camp” in Marshalls Creek, actually is owned
Drury also is not inclined to worry about the general         team to make sure everybody is on the same page.”                                              by the ESU student body.
economic nosedive.                                                  McEvoy says Woodloch, now celebrating its fiftieth                                            “We’re just finishing up a $20,000 addition so we
      “I can’t control that stuff,” he says. “We just keep    year, is “not a typical conference center because our                                          can work with people with disabilities,” says Director
pushing ahead and doing what we usually do. It seems          setting is so conducive to relaxing and our team-building                                      Madeline Constantine. “We have 50 trained subcontrac-
like when gas prices go up that it might even help us a       program is what truly sets us apart.” Woodloch’s team                                          tors, ranging from high school students to professional
bit because people don’t want to travel as far. In general,   building experience is enhanced by its guest homes,                                            teachers out in the field.”
last year we had a good year. We’ve been pretty steady        each of which can house 10 to 12 people in individual




Big Blue And Many Others Too, Trek To Poconos
By Ken Clark
                                                              Best Western Inn at Hunt’s Landing (Port Jervis, NY,                                           The Resort at Split Rock:
      Even in tough economic times, when the bottom           serving Pike County):                                                                               -- The Special Court Judges Association, June 18-21
line on the balance sheet takes precedence over nearly        -- Army-Navy Reunion, Aug. 17-24                                                                    -- Philadelphia Chapter of Meeting Professionals
everything else, business conventions and conferences                                                                                                        International, Dec. 26-27
remain an absolute necessity.                                 Fernwood Hotel and Resort:                                                                          -- Halker Golf Outing; Sebring Group, July 6-9
      For corporations, banking institutions, environ-            -- Schiff Foods
mental groups or any other activist entities, these types         -- Salvation Army                                                                          Skytop Lodge:
of events are the only ways in which sales or marketing           -- Vineyard Church                                                                             -- Johnson & Johnson
teams can get outside the office for two or three days of                                                                                                        -- Master Foods
team-building, morale boosting and clarification of mis-      Great Wolf Lodge:                                                                                  -- Guardian Life
sion.                                                         -- Goodguys Rod & Custom Association, Sept. 24-28                                                  -- Pepperidge Farms
      A quick survey of events coming into the Poconos                                                                                                           -- BASF
in 2008 produced a mixed bag of results. Some area re-        The Inn at Jim Thorpe:                                                                             -- Fidelity Investment Co.
sorts willingly listed their bookings, others were willing        -- Philadelphia Triathlon, April 25-27                                                         -- Rockefeller U.
to reveal sponsoring corporations, but not the dates of           -- Josh Tull Group, May 8-10                                                                   -- Aramark
their meetings, and still others declined any discussion          -- Pittsburgh Home Loan, May 15-16
of their plans because as one spokesperson said: “We              -- Joe Hickey Group, June 11-15                                                            Woodloch Pines:
don’t want our competitors to know what we’re doing.”             -- Century Expo, July 31-Aug. 4                                                               -- General Motors
      Since bookings continue throughout the year, the                                                                                                          -- Verizon
list is incomplete, but it illustrates the wide range of      The Inn at Pocono Manor:                                                                          -- Colgate Palmolive
businesses scheduling meetings at resorts throughout the          -- “Fiat Freak Out”, Fiat-Lancia Unlimited,                                                   -- Frito Lay
Poconos this year.                                                    July 10-14                                                                                -- Kraft Foods
                                                                  -- Greenways and Trails Summit, PA Recreation                                                 -- IBM
                                                                       and Parks Society, Sept. 28-30                                                           -- Willow Run
                                                                   Pocono Business Journal | May 2008                                                                                  19

                                                                                       NEWS


Reaction: Bypass Hits A Stop Sign
Compiled by Debbie Burke                                        The abandonment of this project in particular has left
                                                                many of the residents of the area with the most incredu-          “To maintain progress and address rising costs for
    PBJ recently asked local professionals and stake-           lous looks on their faces. How could our Department of            relieving traffic congestion in Marshalls Creek, Monroe
holders:                                                        Transportation spend what they spent of the taxpayers’            County, the Department of Transportation will resize
                                                                money to do this project, and leave us all effectively            a planned four-lane, limited access bypass. Accord-
How will the suspension of work on the Marshalls Creek          ‘deserted’? There are also many questions that I think            ing to Transportation Secretary Allen D. Biehler, P.E.,
Bypass affect your business, or business in general, if at      PennDOT needs to answer. A few of these are: will                 PennDOT is focused on this fast-growing region’s
all?                                                            the Park and Ride still be built on the site of the Flea          traffic congestion challenges, and will not let dramati-
                                                                Market? Will Route 209 be moved away from Mar-                    cally rising construction costs deter them from reaching
“It’s been a mixed reaction. I have heard from clients on       shalls Creek at the intersection? Will the lanes be built         a solution. The significant increase in costs for cement,
both sides of the issue. Some of them felt that the bypass      near the Children’s Education and Learning Center,                steel and petroleum were among the factors driving the
was beneficial to their business and some didn’t. It’s just     WaWa, and McDonalds as proposed? There are probably               construction price up by 63 percent since 2003. Once es-
a shame that the project had been pending for so long,          many people with many similar questions depending                 timated to cost about $68 million, the 3.5-mile proposed
properties have been purchased, businesses have relo-           on how it affects them, and the status of each contribut-         Marshalls Creek bypass is now projected to cost more
cated, and we have taken such a step backwards at this          ing improvement element that has been started, but not            than $200 million. Across the state, other projects are
time. The conditions that prompted the bypass project in        completed.”                                                       undergoing similar reviews because of the dramatic cost
the first place still exist. Either way, the Marshalls Creek                                                                      increases and the pressing bridge needs. PennDOT is as-
section of Rt. 209 will continue to thrive and be a terrific    Frank J. Riccobono                                                sembling a work group whose charge will be to develop
location for commercial business.”                              Alaska Pete’s                                                     a scalable, affordable solution to address Marshalls
                                                                Marshalls Creek                                                   Creek traffic congestion.”
Michael J. Baxter, CCIM
Broker/Owner                                                                                                                      Ronald J. Young, Jr., M.P.A.
Michael Baxter & Associates                                                                                                       District Press Officer
Commercial Real Estate and Property Managment                                                                                     Pennsylvania Department of Transportation
                                                                “It is difficult to express our distress at the postponement      Engineering District 5-0
                                                                of the Marshalls Creek Bypass. The future of many                 Allentown
                                                                proposed job-creating projects that are so important to
“There has been a lot of work associated with MCBP,             building the tax base necessary to the county, the school
and I believe it has spurred a lot of business growth. I        district and the townships in the area are in serious
have been assured that PennDOT is only reworking the            jeopardy.”
project from a major highway to a more commercial ac-                                                                             To voice your reaction on the issue, please send an email
cess road that will be much less costly.”                       Chuck Leonard                                                     to editor@pbjonline.com or send a Letter to the Editor
                                                                Executive Director                                                at: Pocono Business Journal, Seven Bridge Road, RR #5
Scott Schaller                                                  Pocono Mountains Economic Development Corp.                       Box 5198, East Stroudsburg, PA 18301.
Chairman, Middle Smithfield Township
Supervisors



      “In 1985, I had purchased a parcel
                                                   Stay on Course This Summer at
of property from Harvey Huffman at the
intersection of Route 209 and Jay Park.
My intention was to build a fast food
                                                   EAST STROUDSBURG UNIVERSITY
restaurant which I eventually did and call
it Burgers and Company. When I was                                                                                    of Pennsylvania
applying for financing for Burgers and
Company the most significant roadblock                                                               A Member of the Pennsylvania State System of Higher Education
that I ran across was rumor or reality that
the area was going to be a ghost town
in a few short years as a direct result of
the Route 209 bypass. Today, at the site
                                                     Register Now for One or More
is a thriving restaurant known as Alaska
Pete’s and obviously the area was never
                                                     Summer Courses at ESU
bypassed. All of the businesses in the
Marshalls Creek and actually many of the             THREE WEEK SESSION STARTS MAY 19
home owners have lived for a very long                        Select courses from a wide variety of fields.
time in the shadow of this project. Even
now, it seems that although the project                       Accelerate your academic program.
is over as we know it, the mystery of if,                     Complete a requirement.
what and when this may occur is a major                       Distance education and home study
detriment to business in our area. As
far as business impact, I believe that the                     courses are available.
worst case scenario for business is the
unknown. If the bypass was completed,
it would have helped many of the busi-
                                                        SUMMER 2008                      For a complete schedule
nesses by virtue of accessibility. If the              Pre-Session                       and registration
project worked as designed, it would                                                     information, visit
                                                       May 19 to June 6
have been a clear benefit to the road-wea-
ry travelers on those hot July weekends
                                                                                         www.esu.edu
when the traffic is backed up to the Dairy             Main Session                      and click on
Queen. Actually on any of the critical                 June 9 to July 18                 Summer Sessions.
summer weekends, the traffic backed up                                                   Or call
from the light to (Interstate) 80 is about             Post-Session                      (570) 422-2872.
six hundred vehicles. I must also state                July 21 to August 8
that there are many (who) believe that the
benefits of the bypass, even if completed,
are questionable. It does appear to move                   Register on-line or in person.
one problem area and place it in another



                                                                                 www.esu.edu
area.
      “The area around Jay Park at least
for today will not be bypassed, and the
impact will help some and hurt some.
20                                                            Pocono Business Journal | May 2008


                                                                LEGISLATIVE ROUNDUP

Legislative Roundup                                                                                                        panies continue their private coverage. For those
                                                                                                                           companies that were not able to offer coverage,
                                                                                                                           Pennsylvania Access to Basic Care allows them to
Compiled by Debbie Burke                                   off employees simply to stay in business? We need to            pay a portion of the premium for their employees
                                                           collectively spread the word about the impending crisis         and use the power of group purchasing to get af-
Sen. Lisa Baker (R, 20)                                    of the massive utility hike being proposed by PPL.”             fordable coverage. Even people who want to do it
“Northeastern Pennsylvania has some of the worst                                                                           on their own and who meet the PA ABC can start
tire dumping problems in Pennsylvania. In addition         Sen. Patrick M. Brown (R, 16)                                   health savings accounts as long as those accounts
to the environmental hazards these sites pose, our         Unavailable for comment.                                        maintain the benefits.”
citizens are exposed to unnecessary health and safety
risks, such as West Nile Virus. Stockpiled tires also      Rep. Mike Carroll (D, 118)                                      Sen. Robert J. Mellow (D, 22)
catch fire, which is very expensive and difficult to ex-   “The logistics and transportation industry in Northeast-        “One of the best ways for state government to
tinguish, in addition to producing heavy smoke, toxic      ern Pennsylvania has grown significantly in just the last       impact positively on the lives of all Pennsylvanians
air emissions and harmful groundwater runoff. I am         four years and has increased economic development in            is to make sure our infrastructure--roads, bridges,
currently working to assist local governments and          our region. Most people aren’t aware that besides driv-         sewer, water, utilities--are secure, up-to-date and
others in addressing this issue through legislation.       ing trucks, many other jobs are available in the industry,      able to meet the growing demands of business.
Last year, we were successful in providing funding         such as computer technicians, customer service repre-           Too often, in the past, we’ve watched as busi-
to clean up contaminated sites and investigate illegal     sentatives and shipping managers. Logistics Northeast           ness investment goes to other states that made an
dumping through the Hazardous Sites Cleanup Act            PA Logistics and Transportation Industry Partnership is         infrastructure enhancement program a priority.
(HSCA) without raising taxes. I am hopeful that we         holding a series of informational events so the public          That’s why I am so enthused by the plan to infuse
will be able to accomplish something similar through       can learn about the industry and apply for jobs. Visit          new dollars into roads, bridges, sewer and fresh
my bill.”                                                  www.nepapeopleonthemove.org and click on the ‘Get               water systems. Rebuilding our infrastructure not
                                                           Going’ logo or contact your local Workforce Investment          only helps business, but also puts Pennsylvanians
Sen. Lisa M. Boscola (D, 18)                               Board for more information.”                                    to work.”
“The cost of operating a business in Pennsylvania
and the Poconos is rising. The cost of gas is ris-         Rep. Sandra Major (R, 111)                                      Sen. Raphael J. Musto (D, 14)
ing. The cost of health care insurance is rising.          “The availability of quality and affordable health care         “As the Legislature works toward the goal of
What else could be next for Pennsylvania’s business        is at or near the top of nearly every lawmaker’s list of        energy security and continued emissions reduc-
community? According to PPL, your electric bill.           priorities. A key to quality health care is keeping good        tions, I keep in mind my constituents and the
Thousands of businesses could be facing major and          doctors in Pennsylvania. On Monday, March 31, House             region’s businesses and industry. For businesses,
adverse financial decisions in the coming years due        Republicans worked to extend the MCARE (Medical                 rising energy costs can threaten jobs and make our
to PPL’s proposed utility rate increase which is up        Care Availability and Reduction of Error) abatement for         products and services less competitive. I believe a
for review by the Pennsylvania Public Utility Com-         another year. The MCARE Fund was created to pro-                balanced approach to our energy issues makes the
mission (PUC). How will your business be affected          vide excess limits of coverage to healthcare providers,         most sense. An approach that includes coal and
when you electric rates increase by 50%? How will          thus providing an incentive for doctors especially those        other advancing energy technologies is needed.
your business absorb that cost? Will it be passed          high-risk specialties to stay in Pennsylvania. Unfortu-         Continued investment in techniques from scrub-
along to your customers, or will you be forced to lay      nately, Gov. Ed Rendell tied MCARE abatement to his             bing to sequestration will help us reduce emissions
                                                                                            one-size-fits-all, gov-        and encourage the use of energy resources that we
                                                                                            ernment-run health care        have in Pennsylvania.”
                                                                                            plan which the state Sen-
                                                                                            ate will, in all likelihood,   Rep. Mike Peifer (R, 139)
                                                                                            reject. House Repub-           “The MCare Abatement Program expired on
                                                                                            licans have developed          March 31, meaning many doctors could face the
                                                                                            a plan that will provide       reality of moving their practice to a neighbor-
                                                                                            quality, affordable health     ing state if the Pennsylvania General Assembly
                                                                                            care for all families at       does not act soon. Pennsylvania doctors must
                                                                                            healthcareforpafamilies.       buy expensive medical malpractice insurance to
                                                                                            com. Accessible, quality       practice in Pennsylvania. To assist doctors with
                                                                                            health care is simply not      this exorbitant cost, the state created a fund to
                                                                                            possible without a suf-        encourage them to continue to practice here. The
                                                                                            ficient number of health       governor has linked the extension of this program
                                                                                            care providers.”               to the passage of his health care plan. Republicans
                                                                                                                           support an expanded state health care program, but
                                                                                            Rep. Keith McCall (D,          not one that raises taxes and we are not willing to
                                                                                            122)                           hold doctors hostage until it becomes law.”
                                                                                            “The top business-
                                                                                            friendly priority in the       Sen. James J. Rhoades (R, 29)
                                                                                            Legislature right now          Unavailable for comment.
                                                                                            is the Senate’s inaction
                                                                                            on the healthcare plan         Rep. Mario M. Scavello (R, 176)
                                                                                            approved by a bipartisan       “A proposal to punish law-abiding firearm owners
                                                                                            majority in the House          who fail to report a stolen gun within 72 hours was
                                                                                            in March. Right now            defeated by the House enabling the underlying bill
                                                                                            we’re already paying           - a more commonsense measure punishing gun law
                                                                                            for the uninsured to get       violators - to move forward. The House approved
                                                                                            health care with higher        that bill, which increases punishments on straw
                                                                                            premiums. Our plan             purchasers of firearms who falsify information on
                                                                                            expand health insurance        gun registration applications. Straw purchasers
                                                                                            for working people, save       are people who legally buy guns with intending to
                                                                                            lives, reduce health-          illegally transfer them to a person prohibited by
                                                                                            care costs and make            law from owning a gun. The bill is now before the
                                                                                            healthcare accessible          Senate for consideration.”
                                                                                            and affordable for more
                                                                                            than a quarter-million         Rep. John J. Siptroth (D, 189)
                                                                                            people statewide. For          “Altering the scope of the Marshalls Creek Bypass
                                                                                            those small employers          project is bad news and I am very angry at the
                                                                                            who have been offering         prospect of yet another delay on this project. I
                                                                                            coverage, we’re creating       contacted Secretary of Transportation Alan Biehler
                                                                                            an innovative new $42          to reinforce the importance of the bypass project to
                                                                                            million grant program –        his fast-growing legislative district. I have warned
                                                                                            Continuing Access with
                                                                                            Relief for Employers,
                                                                                            or CARE – that will be
                                                                                            there to help those com-                            see ROUNDUP page 21
                                                                                                                                     Pocono Business Journal | May 2008                                                                                      21

                                                                                                                                                          NEWS

                                                                                                       Rising Costs At The Pump Raise Awareness Of
                ROUNDUP... cont. from page 20
                                                                                                       “Green” At Sustainability 101 Workshop
                the Secretary and the Governor that economic
                development projects I am working on which                                                                                                                                          By Debbie Burke
                will bring thousands of high-paying jobs to
                Monroe and Pike Counties are going to need                                                                                                                                               Green business practices continue to generate buzz,
                major road improvements, and that potential                                                                                                                                         even among the non-building trades. And according to Toni
                companies we are encouraging to relocate here                                                                                                                                       Lynch of Better World Building Technology and a member
                want to see a firm and continued commitment                                                                                                                                         of the Greater Pocono Chamber of Commerce’s Envi-




                                                                                            Photo credit: Pocono Business Journal
                to local infrastructure from the state. I will hold                                                                                                                                 ronmental Committee, the buzz gets louder as gas prices
                                                                                                                                                                                                    escalate. At a recent “Sustainability 101” breakfast held at
                Secretary Biehler to his word that the Bypass                                                                                                                                       Shawnee Inn in Shawnee-on-Delaware, attendees from the
                project will continue, albeit in a scaled down                                                                                                                                      local business community and non-profit sector learned the
                version. I plan to bring local stakeholders to a                                                                                                                                    basics of what comes down to energy efficiency for busi-
                work session with the Secretary in the immedi-                                                                                                                                      ness. Lynch, the first presenter, called “ignorance” of green
                ate future to get this issue resolved.”                                                                                                                                             business practices the biggest cost factor for companies
                                                                                                                                                                                                    today. The right question to ask when building a facility, he
                Rep. Edward G. Staback (D, 115)                                                                                                                                                     says, is “how many miles per gallon does it get?”, a refer-
                “This spring I’m focused on our need to pro-                                                                                                                                        ence to the cost of energy per square foot. Monroe County
                mote outdoor activities, like hunting and hiking,                                                                   Mechanical engineer Robert Branch (at right) of Delaware        Commissioner Theresa Merli said, “Change is uncomfort-
                to young people in our district and throughout                                                                      Water Gap, who attended Sustainability 101, said, “Sustain-     able, but positive change can impact the environment and
                                                                                                                                    ability takes a systematic approach. This is an investment      your wallet. There are things you can do in your office
                the state. These activities not only have a huge                                                                    that gives you a guaranteed ROI that can be paid off fully      spaces that may seem small, but collectively they have a
                impact to the Pennsylvania economy but also                                                                         between three and six years. Compared to the stock market,      tremendous impact.” The Small Business Development
                carry on the traditions that are part of the social                                                                 this has much less risk.” At left is David Bonser of Pure En-   Center of Lehigh University discussed its Material Trader
                fabric of the state’s rural communities.”                                                                           ergy Technology in Saylorsburg. Bonser is the winner in the     program, designed to help businesses exchange ‘trash’ for
                                                                                                                                    Individual category in this year’s Save Our Planet Awards
                                                                                                                                    sponsored by the Greater Pocono Chamber of Commerce.            ‘treasure’ with each other to minimize waste and re-use
                                                                                                                                                                                                    resources.



            Pike Forges New ID with Former Scranton PR Exec
                                                                                                                                                                                                    and former industrial sites, and many of these recovered
                                                                    By Debbie Burke                    4. What are Pike’s strongest attributes to help it at-                                       lands are available for economic development. Con-
                                                                                                       tract new companies?                                                                         versely, many of Pike County’s forests and mountains
Photo courtesy of Pocono Business Journal




                                         Scott J. Weiland, former                                                                                                                                   remain untouched, and although our inventory of land
                                         communications director                                       Pike County’s quality of life is second-to-none. It is clear                                 that is available for development may be smaller, the vast
                                         for The Greater Scranton                                      from the population influx that our quality of life ameni-                                   quantity of land that contributes to our quality of life is
                                         Chamber of Commerce                                           ties, working in concert with our proximity to the major                                     second-to-none.
                                         and a marketing con-                                          metropolitan cities of the northeast, make Pike County the
                                         sultant to The Scranton                                       ideal location for business. According to a 2007 survey                                      8. Have you relocated, and what does your family
                                         Plan, took the helm at the                                    of economic developers by Area Development*, high-                                           think of Pike County?
                                         Pike County Chamber of                                        way accessibility is the number one priority for business
                                         Commerce in Febru-                                            expansion or relocation. Our location and accessible                                         My wife, Sunny, and I were married last September. Our
                                         ary. With a wealth of                                         highway infrastructure are tremendous assets.                                                goal is to move to Pike County from our home in Clarks
                                         experience in marketing,                                                                                                                                   Summit sometime in late spring or early summer. Over
                                         fundraising, membership,                                      5. What types of companies do you think Pike should                                          the years our families have had many great experiences in
            and economic development, PBJ took a glimpse at his                                        be pitching?                                                                                 Pike County, and both of us are thrilled to be moving to
            first fifty days in office.                                                                                                                                                             this beautiful region.
                                                                                                       Pike County’s proximity to the major urban centers
            1. What was your impression of Pike County before                                          of the Northeast opens up a universe of opportunities.                                       9.   What’s in your 5-year plan?
            coming on board as the new executive director?                                             Companies from around the country have taken notice.
                                                                                                       Many individuals who live in Pike County commute to                                          Strengthening our economy by attracting and retaining
            Pike County’s growth is impressive. In the Common-                                         these major metropolitan business centers each day, so it                                    Chamber members and businesses to Pike County is a
            wealth of Pennsylvania there is no other county that is                                    is a natural fit for their companies to grow here in Pike                                    priority. A quick glance at www.pikechamber.com shows
            experiencing such rapid population growth, and in addi-                                    County. The Chamber and its partners are very active                                         how we have committed to growing our community and
            tion, there are few counties in the United States that are                                 with Wall Street West, and we’re very optimistic that                                        our intention is to collaborate with our friends in office,
            growing more quickly than Pike County.                                                     their efforts will bear fruit. However, the strength of the                                  the business community, and our residents to do so.
                                                                                                       economy of any community is dependent upon its core of
            2. What do you see as the top 3 challenges that busi-                                      small businesses. While we work to attract new busi-                                         10. Other comments?
            nesses in Pike face today?                                                                 nesses we work just as hard to grow our local businesses
                                                                                                       by providing resources to them or helping them access                                        The future is bright in Pike County. I am thrilled by the
            1) Pike County businesses are faced with the challenge                                     resources.                                                                                   support and enthusiasm that I have received, and there are
            of becoming or remaining competitive in a local and                                                                                                                                     many people in Pike County who are willing to volunteer
            regional economy based on tourism. 2) The national and                                     6. Fill in the blank: We want Pike to become the next                                        their resources to meet our community’s needs. Each
            global economy and its downturn have many Pike County                                      _____________. And how will you work with PIDCO                                              day I am inspired, and I am confident that this wave of
            businesses feeling a pinch on revenue. 3) The rising costs                                 and Harrisburg to make this happen?                                                          positivity will continue.
            of healthcare are also placing financial burdens on our
            businesses.                                                                                Pike County has an identity of its own. We want Pike
                                                                                                       County to have a robust and diverse economy, and this
            3.                              How do you plan to overcome these challenges?              goal is balanced with our desire to preserve our natural
                                                                                                       resources. Our partners in Harrisburg and our economic
            A strong business community is a community that does                                       development partners are important to our growth, and                                        * Area Development Magazine serves the corporate site
            business among its fellow businesses. To strengthen our                                    we are seeking ways to strengthen our relationships and                                      selection and relocation industry. Its “2007 22nd Annual
            tourism industry, partnerships among our community’s                                       explore new opportunities.                                                                   Corporate Survey” shows that highway accessibility is
            elected officials, economic development organizations,                                                                                                                                  number one among decision makers for location appeal.
            and private industries are being formed. Our message                                       7.	 What	primary	differences	have	you	identified	                                            Other criteria identified as very important to businesses
            is that our business leaders should buy local. Meeting                                     between the Scranton region and the Poconos when it                                          include state and local incentives, and affordable, high-
            new customers and fostering relationships with existing                                    comes to economic development?                                                               quality labor. For more information view the report at
            customers is critical for the success of our businesses.                                                                                                                                http://www.areadevelopment.com/annualReports/dec07/
            Networking opportunities presented through the Pike                                        Greater Scranton has more shovel-ready sites available                                       pdf/corporateSurvey.pdf.
            County Chamber of Commerce are premier forums for                                          for development, but Pike County possesses more pris-
            growing personal and local business contacts. In addition,                                 tine natural resources. Over the past decade, economic
            access to affordable healthcare through ChamberChoice,                                     developers and elected officials in Lackawanna County
            which is a healthcare program of the Chamber, can give                                     have done a terrific job of recovering mine-scarred land
            business owners more options for cutting costs.
22                                                         Pocono Business Journal | May 2008


                                                                  BUSINESS BRIEFS

                                                                       WHO’s WHO




   BARTUSH               BEEHLER              BILDUSAS              BLACK                DiPAOLO            FREDERICKS             GESTEWITZ           GIORDANO




     HERMAN             KOWALSKI             LAWRENCE              MOORE                 ROBBINS                 SCHOCK              SCOTT               SLINGER




     SMITH             SOKOLOSKI                TIMKO              TOOLAN                WINTERS                 WOLAK           WOMBACKER                ZAMA


Banack - Mark Banack has been appointed manag-                                                                    who oversee scheduling and program management
er of Coldwell Banker Phyllis Rubin Real Estate’s       Bisbing – Michelle Bisbing of the Pocono Moun-            of workload for several divisions in the Intelli-
Mt. Pocono location. Banack has twenty years of         tains Economic Development Corporation has been           gence, Surveillance and Reconnaissance, and Com-
experience working with buyers and sellers.             awarded “Economic Development Professional” by            mand, Control and Computer/Avionics directorates.
                                                        the Northeastern Economic Developers Association          Ciprian began her Depot career in 1979. Before
Bartush - Anthony Bartush was recognized for            (NEDA). Bisbing has been the director of market-          becoming chief of the division, she was a logistics
thirty-five years of government service during a        ing at PMEDC for the past seven years and prior to        management specialist in Production Management
Length of Service ceremony at Tobyhanna Army            that was in workforce development. She currently          Directorate’s Air Traffic Control Division.
Depot. Bartush is an electronics equipment spe-         holds additional certifications as a Workforce De-
cialist, Technical Publications and Provisioning        velopment Professional and the Pennsylvania Eco-          DiPaolo – Domenick DiPaolo and his wife Kelly
Branch, Engineering Design, Development and             nomic Development Association. She also serves            have launched a new company, Civil Crossroads
Manufacturing Division, Production Engineering          as chair of the marketing committee at Penn’s             Consulting Engineers, LLC, in Paradise Town-
Directorate.                                            Northeast, and is a Leadership Pocono alumna.             ship. Civil Crossroads specializes in construction
                                                                                                                  management and the design of commercial land
Bayona - Claudia Bayona has joined Countrywide          Black – Rich Black, an electronics technician at          development projects. The company provides
Bank, FSB, a member of the Countrywide Finan-           Tobyhanna Army Depot, was recently recognized             design-build services, taking land improvement
cial Corporation family of companies as a reverse       for his idea to restore malfunctioning Dewar              projects from concept to completion. DiPaolo is a
mortgage loan consultant. Bayona, who will be           Detector Assemblies that will save the Army more          professional engineer licensed in Pennsylvania and
based in Bartonsville, provides qualified borrowers     than $1 million annually. Through the process of          New Jersey. He has over fifteen years of experience
with viable reverse mortgage solutions, including       trial and error, Black discovered that with a minor       in design work and construction management for
Countrywide’s SimpleEquity loan and the Federal         modification to the existing method of cleaning and       the private and public sectors.
Housing Administration insured Home Equity Con-         re-greasing the thermal insulating chamber, several
version Mortgage loan.                                  assemblies could be returned to like-new condi-           Draus - Stephen Draus has joined the Stroudsburg
                                                        tion. Replacement assemblies cost $12,926 each.           Water & Energy Service Group at Herbert, Row-
Beehler - Superior organizational skills and admin-     Complexities in the approval process led officials        land & Grubic, Inc. Draus will serve as a project
istrative abilities paved the way for Resource Man-     to adapt Black’s suggestion to a Value Engineering        engineer for the Northeast Pennsylvania region. He
agement Directorate secretary Mary Pat Beehler, of      (VE) Project. Based on the results of an internal         will be responsible for performing studies, design
Tobyhanna Army Depot, to claim a CECOM-level            review, the Electro-Optics Night Vision Division          computations, and construction observation; pro-
Employee of the Quarter award. She works in the         employee expects to receive a monetary award of           viding his technical expertise for water, wastewa-
directorate’s Manpower and Management Analysis          $9,665.                                                   ter, and environmental projects; and participating in
Division, and earned the U.S. Army CECOM Life                                                                     business development/client relation activities.
Cycle Management Command Team C4ISR Em-                 Bostrom – Realtor® Lori Bostrom has joined the
ployee of the Quarter (Junior Category) Award.          Brodheadsville office of Weichert, Realtors Ac-           Flory – Lisa Flory has been appointed manager of
                                                        claim. With expertise in residential sales, she serves    Coldwell Banker Phyllis Rubin Real Estate’s Brod-
Bildusas - Rimas Bildusas has been appointed            clients in Palmerton and eastern Carbon. She is a         headsville and Stroudsburg locations. Flory has
chief of the Refinishing Branch, Systems, Integra-      member of the Pocono Mountains Association of             been an agent for over seven years and is an expert
tion and Support Directorate at Tobyhanna Army          Realtors. The award-winning agent was named a             in new construction.
Depot. He supervises more than fifty people who         2007 Top Producer while with another company.
support all depot shops by coating refurbished or                                                                 Fredericks - Theresa Fredericks has been vol-
fabricated components to prevent corrosion. Prior       Ciprian - Amy Ciprian has been appointed chief of         unteering her expertise for many years working
to his current position Bildusas was a quality assur-   the Avionics/Intelligence and Electronics Warfare         behind the scenes as co-chair of the Pike County
ance inspector. He began his career at Tobyhanna        Scheduling Division, Production Management                Builders Association and is currently working
in February. Bildusas retired from the Air Force in     Directorate at Tobyhanna Army Depot. She super-           directly with the vendors to promote the success of
2000 as a master sergeant. He served twenty-two         vises twenty-five production controllers, logistics       the Pike County Builders Association show.
years in the aviation maintenance career fields.        management specialists and management analysts
                                                          Pocono Business Journal | May 2008                                                                   23

                                                                 BUSINESS BRIEFS

                                                                      WHO’s WHO
Gestewitz - Glenn Gestewitz was recognized for         ard has over 25 years of experience in economic        Division at Tobyhanna Army Depot. He supervises
thirty years of government service during a Length     development and has been the executive director        thirteen people who make national and overseas
of Service ceremony at Tobyhanna Army Depot.           of PMEDC since 1995. He is the immediate past          travel arrangements for the entire Depot. The new
Gestewitz is an electronics mechanic supervisor,       president of the Pennsylvania Economic Develop-        division will become Tobyhanna’s “one stop shop”
Air Traffic Control Division, Intelligence, Surveil-   ment Association (PEDA) and is a board member          for all travel needs.
lance and Reconnaissance Directorate.                  of Penn’s Northeast. He is one of Monroe County’s
                                                       representatives on the Pocono Counties Workforce       Slinger - Tobyhanna Army Depot’s Howard
Giordano – Weichert Realtors Acclaim has an-           Investment Board and serves on the executive com-      Slinger has been appointed supervisor, chief of
nounced the addition of Kristen Giordano to its        mittee for the Team Pennsylvania Foundation.           the Component Refinishing Branch, Refinishing
Brodheadsville sales team. She serves the residen-                                                            Services Division, Systems Integration and Support
tial needs of individuals and families in Monroe       Mitchell – Mark Mitchell of financial services         Directorate. He supervises thirty people who clean
and Pike Counties. She is a member of the Pocono       firm Edward Jones in Stroudsburg has achieved          and sand blast various materials prior to painting.
Mountain Association of Realtors. Prior to real        the professional designation of Accredited Asset       Slinger served twenty-two years in the U.S. Navy,
estate, she worked for Sony Music Entertainment.       Management Specialist from Denver’s College for        retiring as a senior chief.
                                                       Financial Planning.
Hawkes - Dr. Peter Hawkes, acting provost and                                                                 Smith - Terry Smith was recognized for thirty
vice president for academic affairs at East Strouds-   Moody - John Moody of Tobyhanna Army Depot             years of government service during the Length
burg University, delivered a paper on Kenneth          was selected as chief of the Satellite Communica-      of Service ceremony at Tobyhanna Army Depot.
Bruffee, nationally known composition expert           tions Division. He supervises two hundred forty        Smith is a supply systems analyst, Requisitioning
and collaborative learning advocate, at the 25th       people in six branches. Moody oversees the repair,     Branch, Materiel Management Division, Produc-
National Conference on Peer Tutoring in Writing        overhaul and/or reset of different satellite commu-    tion Management Directorate.
at Penn State University. The paper, an overview       nication equipment, systems and antennas. He also
of Bruffee’s development of collaborative learn-       oversees systems fielding.                             Sokoloski - Richard Sokoloski was recognized
ing, was presented as part of a panel titled “Living                                                          for thirty-five years of government service dur-
History: The Brooklyn College Summer Institute in      Moore - Matthew Moore has been hired as branch         ing a Length of Service ceremony at Tobyhanna
Training Peer Writing Tutors.”                         manager of Pennstar Bank’s East Stroudsburg            Army Depot. Sokoloski is a forward repair activity
                                                       office. He will be responsible for branch sales,       project officer, Forward Repair Activity Division,
Herman - Dr. Charles K. Herman, Medical Direc-         customer service and operations. Moore has over        Command, Control and Computers (C3)/Avionics
tor of Plastic and Reconstructive Surgery at Pocono    five years of banking experience; he was a branch      Directorate.
Medical Center, has teamed up with Pure Day Spa        manager at PNC Bank in East Stroudsburg for
in Stroudsburg to develop the first medical day spa    nearly three years and a customer relations man-       Timko - Sally Timko was presented with a pewter
in the area. A medical day spa offers prescription     ager for Wachovia Bank in Allentown for two and a      candy dish by employer Wayne Bank to honor her
grade treatments such as Restylane, Perlane, Botox     half years.                                            accomplishment of twenty-five years of service.
and chemical peels, in addition to services such as                                                           Timko started with the bank as a teller. In 1993, she
massages, facials, body treatments, manicures and      Robbins - Charles Robbins was recognized for           transferred to the bookkeeping department and cur-
pedicures. Prescription grade treatments can only      thirty years of government service during a Length     rently is an electronic banking specialist.
performed by a physician.                              of Service ceremony at Tobyhanna Army Depot.
                                                       Robbins is an electronics mechanic, Range Threat       Toolan - Kevin Toolan was recognized for thirty
Hughes - Daniel F. Hughes has just joined Weich-       Systems Division, C3/Avionics Directorate.             years of government service during the Length
ert, Realtors Acclaim’s Tannersville sales team. He                                                           of Service ceremony at Tobyhanna Army Depot.
brings expertise in residental and commercial sales    Saracco - Joseph A. Saracco has joined the Bush-       Toolan is the Public Affairs Officer, Command and
serving clients in Monroe and Carbon Counties.         kill office of Wilkins & Associates. He graduated      Staff.
                                                       from Weichert Academy in New Jersey in 1990
Knauft - Sherry Knauft has joined ESSA Bank &          and has since become a Broker in New Jersey            Winters - After serving as co-chairman of the Pike
Trust as process quality manager. Knauft will be       and Pennsylvania, and a licensed New Jersey real       County Builders Association, Ken Winters volun-
responsible for coordinating activities and depart-    estate instructor. Before joining Wilkins & Associ-    teered to become the chairman of the 18th Annual
ments for all new products and services. Most re-      ates, Saracco was a manager at Weichert Realtors       Pike County Builders Association (PCBA) Home
cently, she was vice president and project manager     in Rockaway and Morristown, N.J. and served as         Show. He has served on the Board of Directors
for Fiserv Solutions, Inc., and previously its vice    regional director of the company’s Tri-State Rental    since 1995 and was secretary from 2000 to 2007;
president and center manager. She has over eleven      Division. He was also a co-owner of Townsquare         he is now a Life Director of the PCBA. Winters
years in management. She is currently enrolled         Realtors in Rockaway, N.J.                             works for Eastern Propane Corp. in Hawley.
in a business management program with applied
emphasis in Human Resource Management.                 Scerbo-Godlewski - Carolyn M. Scerbo-Godlews-          Wolak - Robert Wolak was recognized for thirty
                                                       ki has joined the Bushkill office of Wilkins &         years of government service during a Length of
Kowalski - Tom Kowalski from Wayne Bank                Associates Real Estate. Scerbo-Godlewski has a         Service ceremony at Tobyhanna Army Depot.
was recently honored for achieving fifteen years       B.S. degree in biology and an M.B.A. in global         Wolak is an electronics engineer supervisor, Cost
of service with the bank. Kowalski is in charge        management, and worked for sixteen years in the        Development and Analysis Branch, Engineering
of Resource Recovery and is the loan collections       pharmaceutical industry, specializing in computer      Design, Development and Manufacturing Division,
manager.                                               validation for the past ten years. She is a recent     Production Engineering Directorate.
                                                       graduate of Pocono Real Estate Academy.
Lawrence - Philip H. Lawrence, MD, FACOG, an                                                                  Zama – Nche Zama, MD, Ph.D., was recently
OB/GYN physician with PMC Physician Associ-            Schock - Arthur Schock was recognized for thirty       honored at Pocono Medical Center in celebration
ates, Obstetrics and Gynecology, was recently          years of government service during the Length          of National Doctor’s Day for his hard work and
honored at Pocono Medical Center in celebration of     of Service ceremony at Tobyhanna Army Depot.           dedication. By being the first heart surgeon in the
National Doctor’s Day for his hard work and dedi-      Shock is a training instructor, Technical Develop-     history of Monroe County, Dr. Zama has performed
cation. He has been practicing in Monroe County        ment Division, Business Management Directorate.        over two hundred heart surgeries on local residents,
for nearly twenty years and during that time has                                                              in many cases saving their lives. He received the
delivered many of the babies born in the commu-        Scott - Joseph Scott was recognized for thirty years   third annual Pocono Medical Center Physicians of
nity. He received the third annual Pocono Medical      of government service during the Length of Service     the Year award.
Center Physicians of the Year award.                   ceremony at Tobyhanna Army Depot. Scott is an
                                                       electronics integrated systems mechanic supervisor,
Leonard - Chuck Leonard, executive director            Satellite Communications Division, Communica-
of the Pocono Mountains Economic Develop-              tions Systems Directorate.                                   Please send all press releases for
ment Corporation, has been awarded “Economic                                                                     consideration to editor@pbjonline.com
Development Professional” by the Northeastern          Sincavage - Ralph Sincavage has been appointed
Economic Developers Association (NEDA). Leon-          chief of the Travel and Transportation Services
24                                                              Pocono Business Journal | May 2008


                                                                          FOCUS BRIEFS
                                                                        BUSINESS LIST

                                                                            WHAT’s WHAT
The ActionCOACH business-coaching franchise (with            Girlfriendz specializes in bath and body concoctions         opment directors, grant writers, and fundraising and
operations in Stroudsburg) has been selected for the         including handmade soap by the slice, bath bombs, bath       nonprofit consultants representing more than 25 Monroe
2008 Franchise Business Review Franchise 50. Fran-           confetti and the newest bath products on the market, in      County nonprofits, and independent professionals. Re-
chise Business Review conducts its annual evaluation         addition to sterling silver creations, home décor, scented   cently, the Chapter elected its 2008 officers who include:
of national and international franchising organizations      candles and pottery bowls.                                   Chapter President, Maryanne Heeter; senior consultant,
based on franchisee response, participation level and                                                                     Farr Healey Consulting, LLC; President-Elect, Dagmaris
system size. ActionCOACH was ranked number 41 in             Jai Sai Hospitality, LLC has signed an agreement with        Cabezas, MS, principal Mares Consultants Nonprofit
the Franchise 50 “Large Class” category, which focuses       New Generation Hospitality to assume management of           Services; First Vice President, Richard Berkowitz,
on systems with 200 or more business units.                  the Hampton Inn / Jim Thorpe Area Hotel, Lehighton.          executive director, Sherman Theatre; Second Vice
                                                             The management change will not affect the Hampton            President, Steve Cunningham, vice president Commu-
According to State Rep. Keith McCall, Palmerton’s            Inn affiliation, and all current staff and management        nity Development, Pocono Medical Center; Secretary
Alliance Sand Operation will receive a $224,000 grant        have been retained. New Generation Hospitality is a          Angela Beers, development director, Devereaux; Trea-
under the Pennsylvania Department of Environmental           rapidly growing hotel acquisition and management com-        surer Tanya Olaviany, program director, Big Brothers/
Protection’s Recycling Markets Infrastructure Develop-       pany based in Warren, New Jersey.                            Big Sisters/Catholic Social Services; and Membership
ment Grant Program intended to assist state businesses                                                                    Chair, Norma Fagan, executive director, RSVP.
with recycling efforts. Alliance plans to use the grant      Heron’s Eye Communications in Milford has won
to buy glass-crushing equipment that will allow them         the 2008 Governor’s Award for Environmental Excel-           RGB Custom Home Builders lead the project to build
to recycle 500 tons of mixed-colored, post-consumer          lence for producing the public television documentary,       a Pocono Builders Association/Habitat for Humanity
glass bottles per year. By switching to sand made from       Nature’s Keepers, a story of the people of Pike County       home in Pocono Township recently. The project manager
recycled glass instead of quarried rocks, as the company     who are taking a leadership role on land stewardship and     was Jon Stonewall, construction operations, from RGB.
had used previously, Alliance Sand will reduce the im-       smart growth. The film presents Pike County as a model
pact of surface mining on the local community.               for other communities nationwide that struggle with          Stepping Out Tours, LLC of Honesdale recently
                                                             similar challenges.                                          opened. The company offers transportation services to
This summer Camelbeach Waterpark will open its                                                                            NYC, airports and guided tours. The president is James
newest attraction, Pharaoh’s Phortress, a four story,        Liberty Homes is serving as construction supervisor          Ankin.
multi-level family play structure that will feature eight    for Monroe County Habitat for Humanity’s 12th house,
waterslides, wading lagoon, fountains, spray guns and a      which broke ground last month.                               Technicians at Tobyhanna Army Depot participated
4-story tall, 1,500 gallon water tipping bucket. Sur-                                                                     in a new repair program to rapidly repair thousands
rounding the Wading Lagoon will be poolside cabanas          Michael Baxter & Associates Commercial Real                  of night vision systems stateside and overseas. The
and beach chairs. The project will include a new food        Estate & Property Management (MB&A) opened the               program, called Communications Electronics Evaluation
service venue, Cleopatra’s Café. The attraction repre-       company’s new headquarters in Stroud Township. Lo-           Repair Team, or CEER-T, supports the test and repair
sents a $3 million dollar investment which is the largest    cated on West Main Street near Tanite Road, the contem-      mission of night vision systems and the Single Channel
single investment since the inception of Camelbeach.         porary 4,000 square foot building houses state-of-the-art    Ground and Airborne Radio System (SINCGARS) used
                                                             technology.                                                  in Southwest Asia.
After 31 years, Chestnut Hill Nursery, Inc. has re-
designed its retail Garden Design Center located on          Monroe Career and Technical Institute has launched           Wall Street West has allocated more than $500,000 in
Route 209 in Brodheadsville. This move is in response        two new programs in its Adult Continuing Education di-       WIRED funding to develop programming that will boost
to growing interest from homeowners who wish to ex-          vision, for Paraoptometric (which prepares students for      the skill set of workers in northeastern Pennsylvania.
pand their living space to the outdoors. The new layout      the certified para optometric exam and covers eye care,      These funds will be allocated to the second round of In-
includes small theme gardens, a water garden, and a          glasses and contact lenses, new diagnostic technology,       novation Investment recipients. Additionally, Wall Street
large raised patio with a built-in grill. “Green Tips”will   and patient care) and the Pharmacy Technician, which         West has launched its Gap Investments program, which
be posted throughout the design center.                      focuses on medical terminology, anatomy, and business        was developed to ensure the workforce and an aligned
                                                             professionalism. More enhancements to the Adult Con-         education and training system are in place to attract and
Clemleddy Construction recently participated in “An          tinuing Education division, particularly geared towards      sustain a financial services sector in northeastern Penn-
Introduction to Green Homebuilding” in conjunction           the business professional, are anticipated in the near       sylvania. The Pocono-based programs/recipients of the
with the Pennsylvania Housing/Resource Center and            future.                                                      second round of Innovation Investments include Innova-
Wayne County Builders Association. The seminar cov-                                                                       tion Institute Professional Development & Curriculum
ered topics such as LEED certification, ENERGY STAR          The Pike County Builders Association (PCBA) this             Planning Project, designed by Lehigh Carbon Com-
homes, minimizing disturbance during land develop-           year provided the Delaware Valley Vo-Tech with T-shirts      munity College. This will offer training for community
ment, and resource and energy efficiency.                    for its Skills USA/VICA Competition held in Hershey,         college faculty and high school teachers in critical, edu-
                                                             Pennsylvania at the Hershey Resorts last month. PCBA         cational models and teaching skills essential to preparing
Plans are underway to begin construction of a new            Executive Officer, Bette Eagan, Len Crescimanno and          students for the workplace of today and tomorrow. The
community banking office for The Dime Bank in the            George Jerus presented the shirts. The PCBA has been         Wall Street West Community Collaborative: Facilitat-
greater Lake Wallenpaupack region in Palmyra Town-           providing the students with moral support and shirts for     ing the Education and Workforce Development of the
ship near the intersection of Routes 6 and 590. The new      the last twelve years prior to each spring competition.      Financial Services Industry, developed by the PACom-
branch facility will include lobby teller windows, private                                                                mission for Community Colleges, will bring together
customer service areas, and safe deposit boxes, together     The Pike County Chamber Women in Business Com-               Lehigh Carbon Community College, Northampton
with drive- through lanes for tellers, night depository,     mittee held its first workshop of 2008 at TLC Salon &        Community College and the Luzerne and Reading Area
and an ATM. This community banking office will also          Spa with Co-Hosts Enchantment Massage & Body-                Community Colleges to form the Financial Services
be the new home to the bank’s Trust and Investment and       work and Nancy’s Biscotti. Area women were invited           Industry Advisory Committee. The committee will help
Financial Services departments.                              to stop by and get their choice of free salon techniques     students working towards associate degrees find their
                                                             from massage, reflexology, anti-wrinkle treatments or a      way into the financial service industry through certificate
Geisinger Health System is involving patients and fam-       hair consultation.                                           programs and career development as well as other initia-
ily members in the next phase of an initiative designed                                                                   tives in Scranton, Erie and the Lehigh Valley.
to save lives and reduce cardiac arrests at Geisinger        The Pocono Environmental Education Center
Northeast hospital campuses in Plains Township and           (PEEC) in Dingmans Ferry received a $30,000 grant            Wayne Bank’s Milford Community Office recently held
South Wilkes-Barre, as well as Geisinger Medical             from the Geraldine R. Dodge Foundation. These funds          a Financial Check-Up for its customers.
Center in Danville. When the Institute for Healthcare        support a year-round integration of environmental and
Improvement (IHI) launched a nationwide campaign             ecology studies with partner schools. This funding al-       The Wayne County Builders Association recently
in late 2005 to save lives by improving patient care         lows PEEC to continue a learning program with students       sponsored a workshop titled “Introduction to Green
in hospitals, Geisinger was a charter participant and        and teachers from PS14 in Bayonne, NJ, and will also         Building.” The event was attended by over 50 members
established project teams devoted to infection control,      expand the program to several more NJ elementary             and individual homeowners. Mike Turns, Housing
medication safety and other quality measures such as         schools.                                                     Program Development specialist at the Pennsylvania
Rapid Response Teams (RRTs). A Rapid Response Team                                                                        Housing Research Center (PHRC), offered insight into
is a small, on-call group of critical care specialists who   Pocono Medical Center has been awarded a three-year          building design and construction practices along with
bring swift interventional care to a patient in the event    accreditation for its digital mammography services by        a review of available certification programs and green
of a rapid decline. Previously, nurses and other clinical    the American College of Radiology (ACR). The ACR             products.
caregivers could summon an RRT when an emergency             accreditation is presented to facilities that demonstrate
arose, but recent studies point to a better way to provide   high practice standards following a voluntary peer-
urgent care more quickly and effectively.                    review evaluation by the ACR.
                                                                                                                                Please send all press releases for
Girlfriendz Boutique, located at 542 Main Street,            Pocono Mountains Chapter of the Association of                  consideration to editor@pbjonline.com
Honesdale, has been opened recently by co-owners             Fundraising Professionals (AFP) recently has been
(and sisters) Kathy Woodyshek and Shirley Pecko.             formed, bringing together nonprofit agency and devel-
                                                                   Pocono Business Journal | May 2008                                                                       25

                                                                           FOCUS LIST
                                                                       CALENDAR OF EVENTS

                                                                       Entertainment Venues
       Name of Facility                        Address                     Phone              Web Site                        Features                       Contact

                                     PO Box 1539                                                                  Festivals, concerts, winter recre-
Jack Frost/Big Boulder                                                 (570) 443-8425       www.jfbb.com                                                 Michael Cloeren
                                     Blakeslee, PA 18610                                                                    ation, lessons

                                     14 West Broadway                                   www.mauchchunkopera-
Mauch Chunk Opera House                                                (570) 325-0249                                Music, theater, dance, film        Christie McGorry
                                     Jim Thorpe, PA 18229                                    house.com

                                     Playhouse Lane                                     www.poconoplayhouse.
Pocono Playhouse                                                       (570) 595-7456                                   Community theater
                                     Mountainhome, PA 18342                                    com

                                     512 Keystone Street
Ritz Company Playhouse                                                 (570) 226-9752   www.ritzplayhouse.com           Community theater                Vincent Scamell
                                     Hawley, PA 18428

                                     PO Box 159                                          www.theshawneeplay-
Shawnee Playhouse                    Shawnee-on-Delaware, PA           (570) 421-5093                                   Community theater               Midge McClosky
                                                                                             house.com
                                     18356

                                     524 Main Street
Sherman Theater                                                        (570) 420-2808   www.shermantheater.com   Community theater, music, dance        Richard Berkowitz
                                     Stroudsburg, PA 18360



Disclaimer: If your company is located within Carbon, Monroe, Pike and Wayne in northeastern Pennsylvania and was not included in the listing, please contact Pocono Business
Journal so we can ensure it is included in future editions of this focus list.




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26                                                                           Pocono Business Journal | May 2008


                                                                                CALENDAR OF EVENTS

                                                                                              May
May 1                                                                                                                                          Career Exploration, 9:00 a.m. - 2:30 p.m. Held at PA CareerLink
Hiring, Training and Supervision, Wayne & Pike County Builders                                                                                 in Tannersville. Call (570) 620-2850 or visit www.cwds.state.pa.us
Association. Residential Construction Superintendent course, 8:30                                                                              for more information.
a.m. - 12:30 p.m. at the PPL Learning Center, Rt. 6, Hawley. Cost:
$135 members, $235 non-members, includes light breakfast. Call                                                                                 Brown Bag Monday, Carbon County Chamber of Commerce,
Laurie Lourie, Wayne County Builders Association at (570) 226-                                                                                 12:00 noon. Informal lunch with CCCC management at CCCC Of-
4941 for more information or email info@waynecountybuildersas-          Team Based Problem Solving, Northeastern Pennsylvania Industrial       fices, 100 North 3rd Street, Lehighton. Reservations are required.
sociation.                                                              Resource Center (NEPIRC), 8:00 a.m. - 4:00 p.m. NEPIRC, Ha-            Call (610) 379-5000 for more information.
                                                                        nover Twp. Course covers productivity improvement training. Cost:
BNI Bartonsville, 7:00 a.m. – 8:30 a.m., Howard Johnson’s, Route        $295. Call Nancy Markovich at NEPIRC, (570) 819-8966 ext. 110,         Membership Appreciation/Business Card Exchange, Greater Po-
611, Bartonsville. Call Jim Connor at (570) 237-5869 for more           or e-mail nancy@nepirc.com.                                            cono Chamber of Commerce, 5:00 p.m. – 7:00 p.m. Skytop Lodge,
information.                                                                                                                                   Skytop. Cost: free. Members only. Call (570) 421-4433 for more
                                                                        Intro to CareerLink Services, 10:00 a.m. - 11:00 a.m.; Interview Ba-   information and reservations.
On the Road Show, Schuylkill Technology Center, Airport Campus,         sics, 12:00 noon - 1:30 p.m.; Salary Negotiations, 1:30 p.m. - 2:00
240 Airport Road, Pottsville. 10:00 a.m. - 5:00 p.m. Purpose is to      p.m.; Web site Enrollment, 3:00 p.m. - 4:00 p.m. Held at the PA        May 13
create a different perspective about and awareness of career op-        CareerLink in Tannersville. Call (570) 620-2850 or visit www.cwds.     Cash, Customers & Ads That Sell, Held by: ActionCOACH, Reg-
portunities within the Logistics and Transportation Industry. Call      state.pa.us for more information.                                      istration 7:30 a.m.; networking 8:00 a.m. - 9:30 a.m. Cost: $49.95.
Catherine Shafer, Event Coordinator for the Logistics & Trans-                                                                                 Location: TBD, Scranton. Course teaches how to write better ads,
portation Industry Partnership, at (570) 288-5313 or visit www.         Intro to Tax, Small Business, 6:00 p.m. - 9:00 p.m. Lehigh Carbon      how to use customers as your sales force, and how to increase cash
nepapeopleonthemove.org for more information.                           Community College, Donley Center, Lehigh Carbon Community              flow and sales. Call (570) 517-7100 or e-mail actioncoachnepa@
                                                                        College. Cost: $59. Call (610) 799-1940 for more information.          epix.net
Alotta Latté, PoconoWomen networking session, 4:00 p.m. - 7:00
p.m. Cost: Free. Held at Starbucks, 745 Main Street, Stroudsburg.       May 7                                                                  Intro to CareerLink Services, 10:00 a.m. - 11:00 a.m.; Interview
Call Trudie Lear at (570) 620-4399 or email info@poconowomen.           BNI Milford, 7:00 a.m., Mount Haven Resort, 123 Log Tavern Rd.,        Basics, 12:00 noon - 1:30 p.m.; Salary Negotiations, 1:30 p.m. -
com.                                                                    Milford. Call Carl Pallini at (570) 296-7176 for more information.     2:00 p.m.; Web site Enrollment, 3:00 p.m. - 4 p.m. Held at the PA
                                                                                                                                               CareerLink in Tannersville. Call (570) 620-2850 or visit www.
May 1, 8, 15, 22                                                        LeTip, 7:01 a.m. - 8:31 a.m., JR’s, Green Tree Drive, East Strouds-    cwds.state.pa.us for more information.
MS Excel 2003 Level I (12 hrs), 1:00 p.m. - 4:00 p.m. Cost: $150        burg. Call (570) 588-4113 for more information.
includes materials.                                                                                                                            Women in Business, Greater Pocono Chamber of Commerce,
University of Scranton’s Center for Professional Training and De-       Computerized O’Net Assessments, 9:00 a.m. - 10:30 a.m. Held at         12:00 noon. Cost: $13 Chamber members in advance, $16 non-
velopment, O’Hara Hall, Scranton. Call (570) 941-7582 for more          the PA CareerLink in Tannersville. Call (570) 620-2850 or visit        members and walk-ins. Held at Sycamore Grill, Delaware Water
information.                                                            www.cwds.state.pa.us for more information.                             Gap. Topic: “The Government Contractor’s Resource Guide,”
                                                                                                                                               presented by Daisy Gallagher of Gallagher & Gallagher and
May 2                                                                   First Annual Trade Show/Expo, Pocono Mountains Association of          sponsored by Nancy Cross, ESSA. Call (570) 421-4433 for more
BNI Shawnee-on-Delaware, 7:00 a.m. – 8:30 a.m., Inn at Shawnee,         Realtors, The Lodge At Mountain Springs Lake Resort, Mountain          information.
River Road, Shawnee-on-Delaware. Call (570) 420-8656 or email           Springs Drive, Reeders. 11:00 a.m. - 2:00 p.m. Opportunity to meet
hrccpa@ptd.net for more information.                                    builders, mortgage lenders, insurance representatives, title company   Taxes- S Corp and Partnerships, 6:00 p.m. - 9:00 p.m. Lehigh
                                                                        representatives, landscapers, home improvement contractors, inte-      Carbon Community College, Donley Center. Cost: $59. Call (610)
Computer Basics, 9:00 a.m. - 10:00 a.m.; Employer Web site              rior décor specialists, health and wellness providers. Call Lu Engle   799-1940 for more information.
Assistance, 3:00 p.m. - 4:00 p.m. Held at the PA CareerLink in          at (570) 424-8846 for more information. Call Gloria Green at (570)
Tannersville. Call (570) 620-2850 or visit www.cwds.state.pa.us for     801-1430 for vendor/sponsorship opportunities.                         Palmerton Area Chamber of Commerce, Monthly Meeting. Loca-
more information.                                                                                                                              tion: TBD. Call (610) 824-6954 for more information.
                                                                        May 8
May 2, 12                                                               BNI Bartonsville, 7:00 a.m. – 8:30 a.m., Howard Johnson’s, Route       May 14
MS Word Level I (12 hrs), 9:00 a.m. - 4:00 p.m. Cost: $165              611, Bartonsville. Call Jim Connor at (570) 237-5869 for more          BNI Milford, 7:00 a.m., Mount Haven Resort, 123 Log Tavern
includes materials and lunch. University of Scranton’s Center for       information.                                                           Rd., Milford. Call Carl Pallini at (570) 296-7176 for more infor-
Professional Training and Development, O’Hara Hall, Scranton.                                                                                  mation.
Call (570) 941-7582 for more information.                               Office and Subcontractors Relations, PPL Learning Center, Route 6,
                                                                        Hawley. 8:30 a.m. - 12:30 p.m. A Residential Construction Superin-     LeTip, 7:01 a.m. - 8:31 a.m., JR’s, Green Tree Drive, East Strouds-
May 5                                                                   tendent Designation course. Cost: $135 Wayne/Pike County Build-        burg. Call (570) 588-4113 for more information.
Résumés and Cover Letters, 9:00 a.m. - 11:30 a.m. Held at the PA        ers Assn. members, $235 non-members, includes light breakfast.
CareerLink in Tannersville. Call (570) 620-2850 or visit www.           Call (570) 226-4941 or email info@waynecountybuildersassocia-          Five Secrets of Successful Job Hunting, 9:00 a.m. - 10:00 a.m.;
cwds.state.pa.us for more information.                                  tion.com for more information.                                         One on One Résumés Assistance, 10:00 a.m. - 12:00 noon (must
                                                                                                                                               attend the Résumés & Cover Letters class); Résumés & Cover
ServSafe Food Safety Training Certification/Recertification, Part I,    May 9                                                                  Letters, 9:00 a.m. - 11:30 a.m. Held at the PA CareerLink in Tan-
9:00 a.m. - 1:00 p.m. Held at Blooming Grove Fire Hall, 484 Route       BNI Shawnee-on-Delaware, 7:00 a.m. – 8:30 a.m., Inn at Shawnee,        nersville. Call (570) 620-2850 or visit www.cwds.state.pa.us for
739, Lords Valley. Call (570) 421-6430 for more information or          River Road, Shawnee-on-Delaware. Call (570) 420-8656 or email          more information.
visit monroe.extension.psu.edu and click on Programs, Opportuni-        hrccpa@ptd.net for more information.
ties and Newsletters.                                                                                                                          Making Sense of Your Dollars and Cents, MetroAction. 12:00
                                                                        Computer Basics, 9:00 a.m. - 10:00 a.m.; Employer Web site Assis-      Noon - 2:00 p.m. Attendees will learn how to understand business
ServSafe Food Safety Training Certification/Recertification, Part II,   tance, 3:00 p.m. - 4:00 p.m. Held at the PA CareerLink in Tanners-     financial statements and make decisions to improve profitabil-
9:00 a.m. - 2:00 p.m. Held at Blooming Grove Fire Hall, 484 Route       ville. Call (570) 620-2850 or visit www.cwds.state.pa.us for more      ity. Call (570) 342-7711 or visit www.MetroAction.org for more
739, Lords Valley. Call (570) 421-6430 for more information or          information.                                                           information.
visit monroe.extension.psu.edu and click on Programs, Opportuni-
ties and Newsletters.                                                   May 9 - July 26                                                        Making Sense of Your Dollars and Cents, MetroAction, 222 Mul-
                                                                        HR Management Essentials, 8:00 a.m. - 12:00 noon, Saturdays.           berry Street, Scranton, 12 Noon - 2:00 p.m. Attendees will learn
Brown Bag Monday, Carbon County Chamber of Commerce, 12:00              Lehigh Carbon Community College, Schnecksville location. Cost:         how to understand business financial statements and make deci-
noon. Informal lunch with CCCC management at CCCC Offices,              $500. Call (610) 799-2121for more information.                         sions to improve profitability. Cost: $35, boxed lunch additional
100 North 3rd Street, Lehighton. Reservations are required. Call                                                                               $10. Call (570) 342-7711 or visit www.MetroAction.org for more
(610) 379-5000 for more information.                                    May 10-13                                                              information.
                                                                        International Hardwood Buyers Mission, sponsored by the Pennsyl-
The Wayne County Builders Association (WCBA) and the Pike               vania Hardwood Development Councils and with NEPA Alliance.            Schedule for Lean 6: 101, An Introduction to Lean Manufacturing,
County Builders Association (PCBA) are offering their members           Opportunity for international wood buyers to meet with Pennsyl-        Manufacturers Resource Center, Bethlehem, 8:00 a.m. - 4:00 p.m.
the opportunity to earn the national designation of Certified Green     vania wood/lumber/wood product businesses. Buyers from Europe,         Cost: $300 includes continental breakfast, lunch, refreshments
Professional (CGP). The designation can be earned by meeting the        Asia and the Middle East. Call Michael Horvath, NEPA Interna-          and all materials. Call Angie Bove at (610) 758-4588 for more
following National Association of Home Builders (NAHB) require-         tional Business Development Manager, at (570) 655-5581 for more        information.
ments.                                                                  information.
                                                                                                                                               May 15
Registration Deadline, The Business Management for Building             May 10 - July 26                                                       BNI Bartonsville, 7:00 a.m. – 8:30 a.m., Howard Johnson’s, Route
Professionals course (June 19) at the PPL Learning Center on Rt. 6      HR Management Essentials, 5:30 p.m. - 8:30 p.m., Fridays. Lehigh       611, Bartonsville. Call Jim Connor at (570) 237-5869 for more
in Hawley. Call the Wayne County Builders Association at (570)          Carbon Community College, Schnecksville location. Cost: $500.          information.
226-4941 or the Pike County Builders Association at (570) 296-          Call (610) 799-2121for more information.
5589 for more information.                                                                                                                     Leadership Management: Making Things Happen, Pocono Moun-
                                                                        May 12                                                                 tains Chapter of the Association of Fundraising Professionals, 9:00
May 5, 6                                                                Networking Breakfast, The West End Business Group, LLC, 8:00           a.m. - 12:00 noon, Burnley Rehab Center, Stroudsburg. Dr. Lona
ISO 9001:2000 Internal Auditor Training, Manufacturers Resource         a.m. - 9:00 a.m. at Luna Rossa, Route 209, Gilbert. Includes buffet    Farr, ACFRE, will explore the differences between leadership and
Center, Bethlehem, 8:00 a.m. - 4:00 p.m. Cost: $425 includes con-       breakfast. Guest speaker is Dr. Robert G. Garraty, Ph.D., executive    management and identify the skills required to be a good leader
tinental breakfast, lunch, refreshments and all materials. Call Angie   director of the Pennsylvania Workforce Investment Board. Cost: $15     and manager. Cost: $25 for members, $35 for non-members, in-
Bove at (610) 758-4588 for more information.                            for WEBG members, $20 for non-members, $25 for non-registered          cludes morning snack and lunch. Call Norma Fagan at (570) 420-
                                                                        walk-ins. Call Toni Schrader at (570) 972-0563 for more informa-       3747 for more information or e-mail mcrsvp@co.monroe.pa.us.
May 5, 12                                                               tion or email toni@westendbusinessgroup.com.
MS Word 2007 Level I, 9:00 a.m. - 4:00 p.m. Cost: $165 includes                                                                                On the Road Show, Northampton Community College, 3 Old Mill
materials and lunch. University of Scranton’s Center for Profession-    Performance Management, 8:00 a.m.-10:30 a.m. Cost: $125.               Road, Tannersville, PA 10:00 a.m. - 5:00 p.m. Call Catherine Sha-
al Training and Development, O’Hara Hall, Scranton. Call (570)          Increase productivity and profitability within your organization       fer, event coordinator for the Logistics & Transportation Industry
941-7582 for more information.                                          with limited resources, presented by President Peter H. Christian,     Partnership, at (570) 288-5313 or visit www.nepapeopleonthe-
                                                                        Enterprise Systems Partners, Inc. Call Miguel Barbosa, ESU direc-      move.org for more information.
May 6                                                                   tor of workforce development, at (570) 422-7920 or visit www.esu.
Business for Breakfast, Greater Pocono Chamber of Commerce,             edu/red.
556 Main Street, Stroudsburg, 7:30 a.m. – 9:00 a.m. Topic: Market-                                                                                                                       see May page 27
ing. Cost: $10. Call (570) 421-4433 for more information.
                                                                           Pocono Business Journal | May 2008                                                                                                   27

                                                                               CALENDAR OF EVENTS
                                                                       May 21                                                                   Milford. Call Carl Pallini at (570) 296-7176 for more information.
MAY... cont. from page 26                                              BNI Milford, 7:00 a.m., Mount Haven Resort, 123 Log Tavern Rd.,
                                                                       Milford. Call Carl Pallini at (570) 296-7176 for more information.       LeTip, 7:01 a.m. - 8:31 a.m., JR’s, Green Tree Drive, East Strouds-
May 16                                                                                                                                          burg. Call (570) 588-4113 for more information.
BNI Shawnee-on-Delaware, 7:00 a.m. – 8:30 a.m., Inn at Shawnee,        LeTip, 7:01 a.m. - 8:31 a.m., JR’s, Green Tree Drive, East Strouds-
River Road, Shawnee-on-Delaware. Call (570) 420-8656 or email          burg. Call (570) 588-4113 for more information.                          Career Exploration, 9:00 a.m. - 2:30 p.m.; Web site Enrollment,
hrccpa@ptd.net for more information.                                                                                                            8:00 a.m. - 10:00 a.m. Held at the PA CareerLink in Tannersville.
                                                                       One on One Résumé Writing Assistance, 9:00 a.m. - 12:00 noon             Call (570) 620-2850 or visit www.cwds.state.pa.us for more infor-
Monthly Breakfast, Greater Pocono Chamber of Commerce, 7:30            (must attend the Résumés & Cover Letters class); Five Secrets of         mation.
a.m. Cost in advance: $10 Chamber members, $14 non-members.            Successful Job Hunting, 1:00 p.m. - 2 p.m. Held at the PA Career-
At the door: $12 Chamber members, $18 non-members. Held at             Link in Tannersville. Call (570) 620-2850 or visit www.cwds.state.       May 28, 29
Pocono Inne Town (formerly Best Western Pocono Inn), Strouds-          pa.us for more information.                                              Green Building for Building Professionals, The Wayne County
burg. Sponsored by Pennstar Bank, special program by PATH                                                                                       Builders Association and the Pike County Builders Association at
(Pocono Area Transitional Housing). Call (570) 421-4433 for more       May 22                                                                   Lukan’s Farms in Hawley. Call the Wayne County Builders Asso-
information.                                                           BNI Bartonsville, 7:00 a.m. – 8:30 a.m., Howard Johnson’s, Route         ciation at (570) 226-4941 or the Pike County Builders Association
                                                                       611, Bartonsville. Call Jim Connor at (570) 237-5869 for more            at (570) 296-5589 for more information.
The 5S System for Workplace Organization and Standardization,          information.
Manufacturers Resource Center, held at Reading Chamber of                                                                                       May 29
Commerce. 8:30 a.m. - 4:30 p.m. Cost: $300 includes continental        On the Road Show, Johnson College, 3427 North Main Avenue,               Bizzy Awards Registration Deadline, Greater Pocono Chamber
breakfast, lunch, refreshments and all materials. Call Angie Bove at   Scranton, 10:00 a.m. - 5:00 p.m. Call Catherine Shafer, Event Co-        of Commerce. Five nominees will be chosen and announced in
(610) 758-4588 for more information.                                   ordinator for the Logistics & Transportation Industry Partnership,       August. Winners will be announced at a televised red-carpet awards
                                                                       at (570) 288-5313 or visit www.nepapeopleonthemove.org for more          banquet on September 25 at Fernwood Resort, Bushkill. Call the
May 19                                                                 information.                                                             Greater Pocono Chamber of Commerce at (570) 421-4433 or visit
Résumés and Cover Letters, 9:00 a.m. - 11:30 a.m. Held at PA Ca-                                                                                www.BizzyAwards.com for more information.
reerLink in Tannersville. Call (570) 620-2850 or visit www.cwds.       May 23
state.pa.us for more information.                                      BNI Shawnee-on-Delaware, 7:00 a.m. – 8:30 a.m., Inn at Shawnee,          BNI Bartonsville, 7:00 a.m. – 8:30 a.m., Howard Johnson’s, Route
                                                                       River Road, Shawnee-on-Delaware. Call (570) 420-8656 or email            611, Bartonsville. Call Jim Connor at (570) 237-5869 for more
Brown Bag Monday, Carbon County Chamber of Commerce, 12:00             hrccpa@ptd.net for more information.                                     information.
noon. Informal lunch with CCCC management at CCCC Offices,
100 North 3rd Street, Lehighton. Reservations are required. Call       Computer Basics, 9:00 a.m. - 10:00 a.m.; Employer Web site               On the Road Show, Luzerne County Community College, 1333
(610) 379-5000 for more information.                                   Assistance, 3:00 p.m. - 4:00 p.m. Held at the PA CareerLink in           South Prospect St, Nanticoke, 10:00 a.m. - 5:00 p.m. Call Catherine
                                                                       Tannersville. Call (570) 620-2850 or visit www.cwds.state.pa.us for      Shafer, event coordinator for the Logistics & Transportation Indus-
May 20                                                                 more information.                                                        try Partnership, at (570) 288-5313 or visit www.nepapeopleonthe-
Intro to CareerLink Services, 10:00 a.m. - 11:00 a.m.; Interview                                                                                move.org for more information.
Basics, 12:00 noon - 1:30 p.m.; Salary Negotiations, 1:30 p.m.         May 26
- 2:00 p.m.; Web site Enrollment, 3:00 p.m. - 4 p.m. Held at the       Brown Bag Monday, Carbon County Chamber of Commerce, 12:00               May 30
PA CareerLink in Tannersville. Call (570) 620-2850 or visit www.       noon. Informal lunch with CCCC management at CCCC Offices,               BNI Shawnee-on-Delaware, 7:00 a.m. – 8:30 a.m., Inn at Shawnee,
cwds.state.pa.us for more information.                                 100 North 3rd Street, Lehighton. Reservations are required. Call         River Road, Shawnee-on-Delaware. Call (570) 420-8656 or email
                                                                       (610) 379-5000 for more information.                                     hrccpa@ptd.net for more information.
Monthly Meeting, Lehighton Council of the Carbon County
Chamber of Commerce, Beacon Restaurant, 5:30 p.m. Speaker:             May 27                                                                   Managing Profits, East Stroudsburg University Research and
Dale Freudenberger with the Delaware & Lehigh National Heritage        Intro to CareerLink Services, 10:00 a.m. - 11:00 a.m.; Mock Inter-       Economic Development, 8:00 a.m. - 4:00 p.m. Cost: $165. Increase
Corridor. Topic: Downtown Revitalization.                              views, 1:00 p.m. - 2:00 p.m.; Web site Enrollment, 3:00 p.m. - 4:00      productivity and profitability within your organization with limited
                                                                       p.m. Held at the PA CareerLink in Tannersville. Call (570) 620-          resources, presented by Victoria Mavis, Core People Resources
Taxes, the Sole Proprietor, 6:00 p.m. - 9:00 p.m., Lehigh Carbon       2850 or visit www.cwds.state.pa.us for more information.                 LLC. Call Miguel Barbosa, ESU director of workforce develop-
Community College, Donley Center. Cost: $59. Call (610) 799-                                                                                    ment, at (570) 422-7920 or visit www.esu.edu/red.
1940 for more information.                                             May 28
                                                                       BNI Milford, 7:00 a.m., Mount Haven Resort, 123 Log Tavern Rd.,
Tri-Chamber Business Card Exchange, Wayne County Chamber of
Commerce. Call (570) 253-1960 for more information.

May 20 - 22
Green Belt, Manufacturers’ Resource Center, Bethlehem.




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                                                                                                                                                  POCONO                                   www.pbjonline.com

      Coming Next Month ... June 2008                                                                                                        Regional Business News & Resources




                                                                         Wage Equity in the Poconos
                                                                         • Economic Experts Weigh In: Reaction to current findings from PBJ/BERG wage study
                                                                         • The State of the Unions: Management’s perspective on avoidance – or co-existence
                                                                         • Manage Your Merger: Two companion pieces on due diligence and the transition/
                                                                           assimilation process
                                                                         • Chamber Roundtable: The Poconos’ chambers and councils and how they compare
      www.pbjonline.com                                                  • Professional Profile: The Stroudsmoor Country Inn
28                                                                          Pocono Business Journal | May 2008

                                                                                        PBJ REGISTER
               DEEDS                                lene Katsch, $370,000                             Amy and Chad Sensening, Wells Fargo Bank,
                                                                                                      $315,000                                                           Lehman Township
            Carbon County                                         Damascus Township
                                                    Robert Englert to Clifford Westfall and Dorothy
                                                                                                      Rickey and Robin Kimble, Countrywide Bank,
                                                                                                      $417,000
                                                                                                                                                          Kevin and Dana Ahnert, MERS/Amtrust Bank,
                                                                                                                                                          $417,000
             Franklin Township                      Clarke, $380,000                                  Edward and Mildred Cooper, MERS/Citimortgage,       Kalian at Poconos LLC, PNC Bank NA,
Lawrence Higgins to Spectrum 209 Partners LP,       Dewitt and Elaine Boyce to Richard Knox,          $384,000                                            $8,315,000
$2,630,000                                          $329,000                                          Evette Merced and Antonio Garcia, MERS/             Kalian at Poconos LLC, Yardville National Bank,
                                                    Cary Rosenwald to William Fellenberg, $390,000    Primelending, $410,744                              $16,700,000
            Monroe County                                         Dyberry Township
                                                                                                      Theresa and Mark Williams, JP Morgan Chase,
                                                                                                      $385,500                                                            Milford Borough
               Barrett Township                     Leon and Graciela Garry to Mary Louise Skinner,                                                       Craig Evan Associates Inc., Quantum Corporate
James and Amanda Rice/Buck Hill Falls Company       $720,000                                                          Pocono Township                     Funding Ltd , $1,200,000
to Lawrence and Elizabeth Block, $356,000                                                             Sharon Webb, Countrywide Bank, $417,000             CJMJ LP/9 Grand Inc., Wachovia Bank,
                                                                  Honesdale Borough                   Thomas and Hulya Hartley, MERS/USAA Federal         $1,280,000
             Chestnuthill Township                  Marketplace Main Street Limited Partnership       Savings, $321,500
LTS Development LLC to Ricardo and Virginia         to Thomas and Barbara Theobald, $567,000          Gregory and Caroline Segall, Bank of America,                      Milford Township
Busi, $472,600                                      Marketplace Main Street Limited Partnership to    $540,000                                            Elisa Adler, MERS/Countrywide Bank, $320,000
                                                    Marketplace Properties, $900,000                  Peter and Juanita Nero, Washington Mutual,          Rose Financial Ltd., Wayne Bank, $1,150,000
              Hamilton Township                                                                       $322,050
Thomas Jost and Michele Antoniato to Sean and                       Lake Township                                                                                        Palmyra Township
Jill Kuhenbeaker, $349,000                          Joseph and Teresa Zuardo to James and Patricia                     Polk Township                      Judith and Andrew Bookin, Dime Bank, $615,000
Kevin and Brenda Brazee to Patricia Setar,          Fleming, $300,000                                 Theresa and Mark Williams, JP Morgan Chase          Kenneth and Robyn Battiato, Dime Bank,
$335,000                                                                                              Bank, $385,500                                      $382,044
Cooba Inc to Angelo and Jennifer Borzio,                            Lehigh Township                   Patricia Wilson and Marjorie Luchart, Bank of       Ronald Werner, Commerce Bank/North, $405,000
$375,000                                            Edward and Elvira Aronzon to Christina Myers      America, $300,240                                   Christian and Gwendolyn Mills, M&T Trust
Marino and Santarelli to Hewitt Associates LLC,     and Joseph Poliseno, $352,500                     Patricia Wilson and Marjorie Luchart, Housing       Company, $364,000
$500,000                                                                                              and Urban Development, $300,240                     Thomas and Denise Serio, Wayne Bank, $300,000
Hewitt Associates LLC to Robert and Karen                         Paupack Township
Eckhoff, $500,000                                   Dorothy Worth to Andrew and Keri Hostetler,                       Price Township                                     Shohola Township
                                                    $400,000                                          Ramon Nazario and Santa Garcia, JP Morgan           Mark Murphy, Wells Fargo Bank, $450,000
               Jackson Township                                                                       Chase Bank, $361,000                                Mark Murphy, Housing and Urban Development,
Four Seasons at Camelback LP to Maria Bara,                        Salem Township                     Robert Williams, MERS, $306,000                     $450,000
$310,000                                            Roslyn and Arthur Posner to Marine Investments,                                                       Timothy Hare and Marietta Taccad, MERS/Flag-
Catherine and William Averona to Anthony and        $500,000                                                          Ross Township                       star Bank, $351,000
Bernadette Clay, $345,000                                                                             Joseph and Barbara Bordonaro, MERS/Country-         Thomas and Joanne Schmidt, MERS/HSBC Mort-
                                                                                                      wide, $328,000                                      gage, $344,000
          Middle	Smithfield	Township                            MORTGAGES                             James and Caroline Rabold, Vincent and Theresa
                                                                                                      Spingola, $550,000                                                 Westfall Township
Toll PA IV to David Cooper, $351,891
Toll PA VI to Antonio Garcia and Evette Merced,                 Carbon County                                                                             Berta Estates LLC, Walden Federal Savings and
$430,505                                                                                                            Smithfield	Township                   Loan Association, $1,500,000
                                                                  Franklin Township                   Rudolph Vegliante, Lafayette Ambassador Bank,
               Pocono Township                      Spectrum 209 Partners LP, Harleysville Savings    $324,000                                                         Wayne County
Annie Wyche to Sharon Webb, $590,000                Bank, $1,972,500                                  Rock-Tenn Converting Co., Wachovia Bank
James and Laura Miller to Peter and Juanita Nero,                                                     National Association, $350,000,000                             Buckingham Township
$339,000                                                       Kidder Township South                  Frank and Jane Hess, First National Bank of Palm-   Lavland, Community Bank & Trust Co.,
LTS Development LLC to Henry and Maria              Pocono PA Properties, LLC, Sovereign Bank,        erton, $300,000                                     $6,000,000
Turcios, $332,800                                   $328,000                                          Michael and Cynthia Moncalieri, ESSA Bank,
                                                                                                      $375,000                                                          Damascus Township
                Price Township                                      Lehigh Township                                                                       Clifford Westfall and Dorothy Clarke, MERS,
Middle Smithfield Township and LTS Develop-         Gary Makuch, Pennsylvania State Employees                         Stroud Township                     $304,000
ment LLC to Ramon Nazario and Santa Garcia,         Credit Union, $378,000                            Kirk Dennis and Donna Mamby, MERS/USAA
$379,800                                                                                              Federal Savings, $367,000                                         Dyberry Township
                                                                  Penn Forest Township                DEPG Stroud Associates, First National Commu-       Mary Louise Skinner, Leon and Graciela Garry,
                 Ross Township                      Russell Mitchell, Wells Fargo Bank, $310,000      nity Bank, $650,000                                 $420,000
Blue Ridge Real Estate Company to Joseph and        Iosif Feldsherov, Unity Bank, $1,900,000          Richard Spezzano and Raymond Miller, Lafayette
Barbara Bordonaro, $345,490                         Marc Beerman, Bank of America, $415,000           Ambassador Bank, $324,000                                          Honesdale Borough
Lydia Davis to Richard Jacoby and Doris Kinsley-    Penn Forest Entertainment LLC, Harleysville       Khemraj and Mayuri Sedani, Pocono Community         Thomas and Barbara Theobold, Honesdale Na-
Jacoby, $390,000                                    National Bank, $1,500,000                         Bank, $400,000                                      tional Bank, $510,000
Hamilton Township, Mary Young and Wanda             Maury Road Properties LLC, Harleysville Na-       Don and Rosa Colon, JP Morgan Chase Bank,           Marine Investments, Honesdale National Bank,
George to Monroe-Pike Land LLC, $495,000            tional Bank, $1,500,000                           $382,660                                            $470,000
                                                    Evelyn Estates LLC, Harleysville National Bank,   Jerome and Sarah Curry, MERS/PHH Mortgage,          Marketplace Properties, Honesdale National Bank,
              Stroudsburg Borough                   $1,500,000                                        $323,164                                            $545,000
                                                                                                      Donald and Loriann Mulvey, MERS/Amtrust,
George, Paul and Ann Russell/The Russell Fam-
ily Partnership to Main Street Landing LLC,                    Monroe County                          $368,000                                                           Lake Township
$550,000                                                                                              Malichi Youman, First National Community Bank,      Daniel and Pamela Bauer, National City Mortgage,
                                                                   Barrett Township                   $378,575                                            $350,000
                Stroud Township                     Fairbanks Motel and Marina, Julie Kim, $540,760   Edward Wess, Wells Fargo Bank, $343,000             Nicholas and Maria Aloi, MERS, $327,750
NVR Inc /Ryan Homes to Kirk Dennis and Donna                                                                                                              John and Anne Gershey, Wells Fargo Bank,
Mamby, $382,395                                                  Chestnuthill Township                              Tobyhanna Township                    $$325,000
Edward and Barbara McLeod to Roger McFadden,        Michael and Sarrie Mattson, MERS/Countrywide,     MG09/Maygreen Properties, Lafayette Ambassa-
$315,000                                            $385,000                                          dor Bank, $532,000                                                  Lehigh Township
LTS Development LLC to Don and Rosa Colon           Ricardo and Virginia Busi, HSBC Mortgage,         Gearhart Properties, ESSA Bank, $345,000            Veneta Butler, MERS, $408,500
and Mary Jarvis, $402,800                           $400,000                                          John and Cheryl Corr, MERS/First Constitution
                                                    Gilbert Commons Inc., Equity One, $355,000        Bank, $328,500                                                 Mount Pleasant Township
              Tobyhanna Township                    Deborah Waddell, MERS/Quicken Loans,              Donald and Dolores Price, PNC Bank, $417,000        William Anton and Paul Ludick, Honesdale Na-
Shawn and Jean McClellan to John and Cheryl         $308,500                                          Robert and Jill Seskin, Mellon Trust of New         tional Bank, $400,000
Corr, $365,000                                      Terence and Debora Connelly, MERS/Wachovia        England, $320,000
D Douglas and Joan Johnson to Donald and Dolo-      Bank, $417,000                                    Albert Storm, Bank of America, $300,240                           Paupack Township
res Price, $575,000                                 Frederick and Ann Bevan, Pocono Community         Albert Storm, Housing and Urban Development,        Timothy and Tracy McHale, Dime Bank, $405,000
Michael and Kelly McCafferty and Timothy            Bank, $$300,000                                   $300,240                                            Stephen and Marquita Kaminsky, Washington
and Bridget Crozier to Robert and Jill Seskin,                                                        Michael and Theresa Castellano, Citizen’s Na-       Mutual Bank, $353,500
$400,000                                                           Hamilton Township                  tional Bank, $350,000                               Albert Silverman and Christina Buckley, National
Brian and Anne Marie Robbins to Carmen and          Brad and Staci Calligari, MERS/PHH Mortgage,      Frank and Elaine Cacchione, Preferred Capital       City Mortgage, $999,000
Laura Saginario, $315,000                           $364,000                                          Bido Inc , $550,000
                                                    Sean and Julie Kuhenbeaker, MERS/M&T Bank,        Robert and Carol Ray, ESSA Bank, $417,000                            Salem Township
                                                    $314,100                                                                                              Swinick Realty Inc., First National Community
             Tunkhannock Township
Kenneth and Laura Chatman to Luis and Clarissa      Chidanand Inc , Silver Hill Financial, $675,000                 Pike County                           Bank, $325,000
Candelaria, $325,000                                Desmond and Finola Conboy, MERS/American                                                              Andrew and Keri Hostetler, MERS, $320,000
                                                    Partners Bank, $409,500                                      Blooming Grove Township                  Jamie and Gerald Miller, Wayne Bank, $326,400
              Pike County                           Valerie Gowie and Vladimir Melchiori, MERS/
                                                    Residential Funding, $343,000
                                                                                                      Michael and Beatrice Kellett, MERS/HSBC Mort-
                                                                                                      gage, $369,000
                                                                                                                                                          Eric and Jennifer Kristyniak, Fidelity Deposit and
                                                                                                                                                          Discount Bank, $304,800
              Dingman Township                      Connie Merwine and Joseph Hanyon, ESSA Bank,
James and Kristine Sorenson to Mark and Irene       $700,000                                                         Delaware Township                               South Canaan Township
Fenstermacher, $319,300                             Rodney and Susan Yetter, Clarion County Com-      Steven Segall, National City Mortgage, $319,000     David and Ninette Clark, MERS, $355,500
Milford Realty Building Associates LP to Eduardo    munity Bank, $428,184                             Kenneth and June Osterman, MERS/National
and Heather Benforado, $362,000                     Angelo and Jennifer Borzio, Wells Fargo Bank,     Future Mortgage Inc , $300,000
Milford Realty Building Associates LP to Chris-     $350,000
                                                    Benjamin and Kim Gabriele, MERS/Countrywide,                    Dingman Township                         NEW CORPORATIONS /
tine Kmiec, $412,000
                                                    $327,000                                          Marcia and Erwin Guberman, RBS Citizens NA,             FICTITIOUS NAMES
                                                    Joseph Bator, AFC Reverse Mortgage, $300,240      $312,000
               Greene Township
Eugene West to Steve Mishoe, $450,000               Joseph Bator, Housing and Urban Development,      Matthew and Mary Ann Maniace, Sun National                 Carbon County
                                                    $300,240                                          Bank, $9,000,000
             Lackawaxen Township                                                                      Christine Kmiec, MERS/First Horizon Home            AccreTerra, erosion sedimentation, 189 North
Jeffrey and Lauren Sardis to James and Clare                        Jackson Township                  Loans, $412,000                                     Lake Drive PO Box 499, Lake Harmony, Brian
Sloane, $602,500                                    8149 Mountain Road, First National Bank of        Thomas Asprea, National City Mortgage,              Rafferty.
Gerald and Melissa Rizzieri to Richard and Marie    Palmerton, $336,000                               $342,000                                            American First Realty, Inc., sale & rental of
Bove, $560,000                                      Anthony and Bernadette Clay, MERS/Homecom-                                                            residential & commercial real estate, 2 East Ridge
                                                    ings Financial, $327,750                                         Greene Township                      Street, Lansford.
               Milford Borough                                                                        Steve Mishoe, MERS/Countrywide Bank,                Carbon Premier Realty LLC, real estate, 2 East
Gerald Hansen to CJMJ LP, $1,600,000                           Middle	Smithfield	Township             $360,000                                            Ridge Street, Lansford.
                                                    David Cooper, TBI Mortgage, $334,290                                                                  Colaviti Construction, LLC, construction, 215
             Shohola Township                       Kalian at Poconos, Yardville National Bank,                    Lackawaxen Township                    Packerton Dam Drive, Lehighton.
Thomas and Amy Walker to David Steinke,             $8,315,000                                        Michael and Connie Faranello, ESSA Bank &           Competitive Leasing LLC, auto sales, 500C
$355,000                                            Gloria Yun, MERS/Countrywide, $697,000            Trust, $417,000                                     Bridge Street, Weissport.
                                                    Carolyn and Robert Treier, Wells Fargo Bank,      James and Clare Sloane, American Federal Mort-      CorVin, Inc., restaurant, 32 West Fourth Street,
            Wayne County                            $300,240
                                                    Carolyn and Robert Treier, Housing and Urban
                                                                                                      gage Corporation, $482,000
                                                                                                      Theodore Edgar, Vertical Lend Inc., $544,185
                                                                                                                                                          Jim Thorpe.
                                                                                                                                                          DKN Development, Inc., land development, con-
Berlin Township                                     Development, $300,240                             Theodore Edgar, Housing and Urban Develop-          struction and management, 57 Red Ridge Trail PO
Edward and Helene Simone to Edward and Dar-         Renita Roundtree, Countrywide Bank, $363,500      ment, $544,185                                      Box 65, Albrightsville.
                                                                              Pocono Business Journal | May 2008                                                                                                  29

                                                                                            PBJ REGISTER
Eagles Nest Real Estate Investors LLC, real estate,   Cutting Edge Lawn & Tree Care, Lawn mainte-            & air conditioning, Fast Tax of NEPA, Inc.              More for Less Clothing, family clothing store,
122 Horseshoe Lane, Lehighton.                        nance, 106 Berties Road, Stroudsburg, Barry W.         Pocono Home & Garden, LLC, landscaping,                 113 7th Street, Old Lumberyard Shops, Mil-
Fall Family Services, excavating, landscaping, 79     Miller Jr.                                             construction, home remodeling and garden center,        ford, Steven Sussman.
Tomahawk Trail, Albrightsville, Frank and Laura       DAMP Enterprises, Inc., inches-a-weigh franchise,      466 Sterling Rd., Tobyhanna.                            Mountain Bowling & Family Entertainment,
DeStefano.                                            1210 Songbird Ct., Pocono Lake.                        Pocono Lawn and Landscape, Inc., lawn and land-         bowling and entertainment, 128 Laurel Drive
Hilltop B + L, Breakfast and Lunch Diner, 12          David Schwartz Management, LLC, talent man-            scape services, RR 3 3410 Oak Street, Cresco.           PMWF, Dingmans Ferry, McK. Family Enter-
South Chestnut Street, Summit Hill, James Dunn.       agement, 1154 West Main Street, Stroudsburg.           Poconos Real Estate, real estate, 366 North Court-      tainment, Inc.
Jim Thorpe River Sports, Inc., guided river rafting   Debb Ronn LLC, retail plaster molding & paint-         land Street, Suite B, East Stroudsburg, Golden          MRM Carpentry, Inc., carpentry and construc-
& mountain biking services, 300 Franklin Street,      ing, 4 Circle Drive, Stroudsburg.                      Interests Inc.                                          tion, 400 Raymondskill Road/PO Box 491,
Lehighton.                                            Dellod Corporation, restaurant, RR 1 Box 1269,         Precision Music, music store, 825 Ann Street,           Milford.
K.A.S. Studios, portable photography services,        Henryville.                                            Stroudsburg, Basic Precision, LLC.                      Mydar Inc., consulting, 116 Partridge Circle,
227 Stock Street, Nesquehoning, Kelly and Mark        Diamond Nails, nail salon, Liberty Plaza Route         Progressive Food Services Inc., 252 Broad Street        Milford.
Janner.                                               940, Pocono Lake, Lisa Lam.                            Unit 6, East Stroudsburg.                               Spiritual Journeys, LLC, 113 Seventh St,
Kanick News Agency, Inc., sales of news periodi-      Divine Sign, sign shop, 2737 Bonnyview Ave,            RB Bake-Tech LLC, food industry consulting,             Milford.
cals, greeting cards, sundry & other items, 2 East    Tobyhanna Mary and Timothy Cheryney.                   Ann St #7, Brodheadsville.                              TKO Sound Company, mobile disc jockey,
Ridge Street, Lansford.                               Elite Contracting & Woodworking, LLC, residen-         Robbins Lane Properties Inc., real estate, RR6 Box      2051 Hemlock Farms, Lords Valley William
Krause Trucking of Walnutport, transportation,        tial repair & construction, 33 Sumner Street, East     6705, Saylorsburg                                       Ohocinski.
1087 Fireline Road, Palmerton, William Krause         Stroudsburg.                                           SamAva LLC, 1919 Laurel Avenue, Stroudsburg.            TLC Pet Sitting, pet sitting, 109 Heaters Hill
and Kathleen McMahon.                                 EM United Welding & Fabrication, Inc., steel           Santos HVAC Plumbing & Mechanical Inc, 521              Road, Matamoras, Teri Gottleib.
Mahoning Valley Vineyards & Landscaping Co.,          fabrication, RR 2 Box 2639 Oak Lane, Cresco,           Sarah Street, Stroudsburg.                              VanOrden Construction, Construction, RR 1
commercial, residential landscaping & lawn care,      Eugene McMahon.                                        Saxscape LLC, design and manufacture musical            Box 196, Hawley, April and Harry Van Orden.
grow & sell grapes commercially, 1164 Packerton       Enterprise DB INC, trucking, RR 13 Box 2164,           instrument parts, 3248 Penn Estates, East Strouds-
Dam Drive, Lehighton.                                 Stroudsburg.                                           burg.                                                               Wayne County
Mahoning Valley Vineyards & Landscaping Co.,          Enterprise DB, trucking, RR 13 Box 2164,               Sheridan’s Flying Service Inc., flying service,
provide lawn care & landscaping services, 1164        Stroudsburg, Donald Beck, Jr.                          4145 Greenview Drive, Saylorsburg                       590 Industrial Park, LLC, real estate holding,
Packerton Dame Drive, Lehighton, Craig Brophy         Financial Leader Inc., financing, 1008 Big Ridge       Simply Sinful Desserts & Pasta, sale and distribu-      118 Batzel Road, Lake Ariel.
and Carl Wolter.                                      Estates, East Stroudsburg.                             tion of food products, 703 Yoke Terrace, Strouds-       AKS Investments LLC, real estate, 2 Hickory
On the Go Courier Services Corporation, provid-       Fleming Pets Yuppy Puppy LLC, 1531 Starry              burg, Joey’s Bags and Restaurant Supplies, Inc.         Road, Honesdale.
ing delivery services for businesses (sub-contrac-    Lane, Effort.                                          Snipershot, computer service, repair & resale,          All About Improving, Remodeling, 19 Sunny
tor), #9 Bear Creek Drive, Jim Thorpe.                Four Bees And A D, LLC, First National Bank of         transportation, 503 Martingale Drive, Stroudsburg,      Lane, Beach Lake, AAI, Inc.
Pressure Wash Supply, selling pressure wash-          Palmerton Building Suite C Crossroads of Route         Cezary Kurzatkowski.                                    allaboutimproving.com, remodeling, 19 Sunny
ing equipment, 25 East Bertsch Street, Lansford,      209 & Gilbert Road, Gilbert.                           Stacey Macchia.                                         Lane, Beach Lake, AAI, Inc.
Shawn Nihen.                                          Frank’s Barber Cuts, barber shop, Pocono Ped-          Tabs Tavern and Inn, restaurant/bar, 416 Sterling       Bugwas, LLC, real estate, 308 Ninth Street,
Priced Rite 4 U, pet products, 21 E Market St,        dler’s Village Route 611 & Stadden Road HC#1           Road, Tobyhanna, Tabs Entertainment, Inc.               Honesdale.
Tresckow, Ryan Barilla.                               Box 2361, Tannersville, Frank Nicosia.                 The Laundry Basket, LLC, 246 N Courtland St.,           Camp Lavi, summer camp, 2656 Upper Woods
Rockamour Essential Oils, selling essential oils      Franz Dezign Inc., footwear & accessories design       East Stroudsburg.                                       Road (SR 4007), Lakewood, Lavco, LLC/Da-
through e-commerce, 1300 Orioles Drive, Lehigh-       & consulting, 67 Wildflower Circle, Stroudsburg.       The Queen’s Treasures, Inc., retail sales of collect-   vid and Michael Shabsels.
ton, Melissa Mondegreen and Joseph Ring.              Franz Dezign, footwear & accessories design &          ibles, 306 Norton Road, PO Box 811, Stroudsburg.        City Realty Endeavor, LLC, real estate, 307
Summer Mountain Custom Homes LLC, construc-           consulting, 67 Wildflower Circle, Stroudsburg,         The Retina Clinic LLC, practice of medicine, 29         Erie Street, Honesdale.
tion, 1210 Summer Mountain Rd., Palmerton.            James Frantz.                                          North 9th Street, Stroudsburg.                          Clearly Natural, foot baths & foot massages,
Sustainable Design & Planning Inc., 278 Union-        Furino Fuels, Inc., fuel oil sales, 18 Fish Hill       Thought into Action Martial Arts, religious orga-       1310 Crosstown Hwy, Lakewood, Jill McGraw.
ville Road, Jim Thorpe.                               Road, East Stroudsburg.                                nization, 2093 W. Hills Dr., Stroudsburg, Thomas        Design Done Right, LLC, graphic design, 16
Thunder Express Trucking Inc., 825 Iron Street,       Goodfellas Pizza & Pasta LLC, restaurant, Route        Atkinson.                                               Quaking Aspen Lane, Lake Ariel.
Lehighton.                                            209 Jay Park, Marshalls Creek.                         Timber Lane Acres, managing rental property,            DRC Feathers, LLC, hunting club, 954 Scott
Wings Tech USA, INC., distribution & licensing        GothikaGlam, e-commerce, retail fashion doll           30 Timber Lane, Stroudsburg, The Church at              Center Road, Starucca.
of Wingstech products into North America, 57 Red      clothing, 7 Fern Ridge Road PO Box 1247,               Timberline.                                             DRC Fins, LLC, fishing club, 1250 Winderdale
Ridge Trail PO Box 65, Albrightsville.                Blakeslee,                                             Troutman Properties, LLC, real estate manage-           Road, Starlight.
Wingtech USA, Inc., distribution & licensing of       Gotter dun Farm, equestrian facility, RR #8 Box        ment, RR 3, 3410 Oak Street, Cresco.                    First Choice Chiropractic Centers Northeast,
Wingstech products into North America, 57 Red         8760, East Stroudsburg, Cynthia and James Labar.       Two J Enterprise, Inc., business management,            Inc., chiropractic office, 41 Country Lane,
Ridge Trail PO Box 65, Albrightsville.                HACAG, LLC, apartment rentals to students, 112         5633 Clearview Drive, Long Pond.                        Waymart.
                                                      Pocono Blvd, Suite 15, Mount Pocono.                   VLKAD LLC, real estate and other investments,           Grandpa’s Sandbox, LLC, mining, selling sand
            Monroe County                             Heidi’s Hair Design, Tanning and Dance Studio,         203 Summit Drive, Stroudsburg.                          & gravel, 90 Dewberry Drive, Hawley.
                                                      150 Washington Street, East Stroudsburg, Heidi         Weathertite Windows & Siding, windows & sid-            Hardrock Landscapping, Landscaping, 54
Acquiring Endeavour LLC, Retail, 49 Main Street,      Perretta.                                              ing., 2070 Milford Road, East Stroudsburg, Noel         Locust St, Honesdale, William Penn.
Tobyhanna.                                            Holistic Health Haven, holistic health, 3215 Snow      Burnley/Roofing by Bruce, Inc.                          Highkikz Productions, dance choreography
Action Therapy, LLC, occupational physical            Hill Rd, Cresco, Patricia Murphy.                      WHDP Leasing, LLC, real estate holding, 2435            & performances, 58 Maple Lane, Lake Ariel,
therapy, 308 Pine Avenue, Stroudsburg.                IDLAB, sale of book - “Huckstess and Horses”,          Route 115, Effort.                                      Heather M Karnish-Romanaskas.
Adam’s Cleanouts, clean out of basements, attics,     726 Oak Hill Drive, Buck Hill Falls, Charles and       WP3 Investments, LLC, real estate, 2098 West            Indian Orchard Renewable Energy, Inc., renew-
etc., 21 Cedar Road, Mount Pocono, Janti Yagan.       Mary Lee Baldi.                                        Main Street Building 3, Stroudsburg.                    able energy business, 58 Williams Valley Drive,
AJC Inversiones, Inc., IT consulting & RE invest-     ILE Consultants, computer consulting, 204 Mi-          X-RoadZ, musical band., 5159 Milford Road, East         Honesdale.
ments, 631 Blue Mountain Lake, East Strouds-          chael Lane, Stroudsburg, Thomas Turinsky.              Stroudsburg, Myron Cheese, Jack Levy, Baron             JGM Solutions, LLC, software systems &
burg.                                                 It’s Your Campus LLC, advertising, 31 B Rans-          Lewis Jr., Juan Marable and Juan Marable.               implementation, 76 Maple Lane, Lake Ariel.
Allied Refinance Group, Inc., real estate mgmt,       berry Avenue, B, East Stroudsburg.                     YouthStar, residential services, 2 Ryan’s Road,         LC Feathers, Inc., real estate, 954 Scott Center
micro credit services, 26 Locust Lane, Tobyhanna.     J & J Land Holdings, real estate, 1800 North 5th       Tobyhanna, Aneudi Pacheco.                              Road, Starucca.
Altair Solutions, LLC, telecommunications &           Street, Stroudsburg, John Decusatis and James          Zheng’s Lucky, Inc., gas station convenience store,     LC Fins, Inc., real estate, 1250 Winderdale
construction services, 260 Ledge Drive, Buck Hill     Mulvaney.                                              360 Fish Hill Road, Tannersville.                       Road, Starlight.
Falls.                                                J.R. Balascsak & Sons, LLC, trucking & hauling,                                                                LRP LLC, plumbing, 391 Route 447, New-
Anna’s Unique Shoppe, hand made crafts &              RR 3 Box 3392 Dancing Ridge Road, Strouds-                            Pike County                              foundland.
jewelry, 108 Cheyenne Drive, Blakeslee, Anna          burg.                                                                                                          Makeover Enterprises, LLC, general contract-
Bucello.                                              Jonnys Bar N Grill, motel/restaurant/bar, 174          1277 Eton Court, LLC, rental property, 1277             ing, 307 Erie Street, Honesdale.
Anoint Us, sales of fragrant oils, 208 Eagle Valley   Strawberry Hill Road, Sciota, JNS Enterprises          Eton Court Sec 18, Bushkill.                            ML Dreams Inc., internet sales, 4205 Navaho
Mall #362, East Stroudsburg, Matthew Feola.           Incorporated.                                          24-7 Emergency Kits, resale, 527 Deer Run               Lane, Lake Ariel.
Apercu Marketing Solutions, marketing, PO Box         Juta, online sales, 4 Scott Drive, Stroudsburg,        Road, Shohola, Catherine Dotey.                         Moss Acres, LLC, Internet/mail order sales of
650 Route 209/Gilbert Rd., Gilbert, John Horn.        Judith Talty.                                          Aces Auto Detailing, clean community/auto               moss, 303 Upper Woods Road, Honesdale.
Apple Mortgage PA, LLC, mortgage broker, 804          Kimura, direct sales, 148 Shawnee Valley, East         detailing, etc, 414 & 6 & 209, Milford, Andrew          Naturally Maid Cleaning Services, janito-
Sarah Street Suite 305, Stroudsburg.                  Stroudsburg, Timothy Gilroy.                           Potter.                                                 rial services, 418 Dixie Highway, Starrucca,
Atlantis Developers, LLC, consulting, 413 Rt. 940,    Kleen Sweep USA, Inc., maintenance, Route 611          Advantage Licensing Etc., licensing/ titling of         Monika McCloughan, Monika and Jill Slomian.
Suite 323, Mount Pocono.                              Box 235, Reeders.                                      ATV, snowmobile, motor vehicle, 1831 Route              NEWBURY, LLC, real estate, C/o CT Corpora-
B&S Screw Machine Product Inc., general ma-           Lead Dog Art, art studio, 11 Winding Brook Road,       739 Suite 12, Dingmans Ferry, Brian and Mary            tion System.
chining, 320 North 1st Street, Suite 7, Strouds-      East Stroudsburg, Barbara Bush-Bruzgulis.              Jo Bush.                                                Northern Wayne Property Owners Alliance,
burg.                                                 Little Champions Day Care & Learning Center,           All Aspects Home Health Agency, LLC,                    LLC a.k.a. NWPOA, LLC, educate & assist
Blue Mountain Interiors, interiors and finish         child day care and pre-school, 19A Sterling Road,      Providing home healthcare, 148 Santos Drive,            landowners in negotiations &/or other activities
carpentry, RR 2 Box 500 D, Kunkletown, Kenneth        Mount Pocono, Patricia and Thomas Giachetti.           Milford.                                                related to oil & gas leases, 458 Canfield Road,
and Lena Feen.                                        Lockwood Property Management LLC, property             AR Real Estate Holdings, LLC, real estate, 10           Damascus.
Brown Eyii Entertainment, LLC, entertainment, 1       management, 551 Thomas Street, Stroudsburg.            Stella Street, Matamoras.                               Pocono Mountain Modular Home Construc-
Weir Mount Rd, Gilbert.                               MANAH Cleaning Services, cleaning/mainte-              Aureus Export Solutions Corporation, 65                 tion, LLC, construction, property renovation &
Builders Choice Plumbing & HVAC LLC, installs,        nance, 116 Blue Ridge Drive, Effort, Armando and       Wickes Rd., Bushkill.                                   consulting, 2527 Route 6 Suite 2, Hawley.
158 King Arthur Road/PO Box 266, Blakeslee.           Julianna Hernandez.                                    Black Bear Property Services, real estate, 3300         SBR Unlimited Inc., internet marketing, 737
Building Foundations Children’s Extra-Curricular      Mema’s Gifts & Things, online retail sales of          Hemlock Farms 802 Oriole Court, Lords Val-              Maplewood Road, Lake Ariel.
Center, before & after school care, 14 Church         merchandise, (dog beds, collar, lamps, clocks), 62     ley, Christopher Thayer.                                Seabreeze Properties LLC, management, 50
Avenue, Mount Pocono, Building Foundations,           Fawn Road East, Stroudsburg, Beth Klausman.            Broad Street Boardwalk Creamery, LLC, ice               Breezy Acres Lane, Tyler Hill.
LLC/Jennifer Rudd.                                    Mountain Bees, honey & related products, 609 N.        cream parlor, 611 Broad Street, Milford.                Three Mountain International Inc., buy, import/
Building Foundations, LLC, childcare, tutoring,       Courtland St., East Stroudsburg, Gail and William      Child’s Imagination LLC, internet merchandise           export, wholesale/retail & internet sales of
and music lessons, etc., 14 Church Avenue, Mount      Grant.                                                 sales, 101 Musket Court, Lackawaxen.                    various durable goods, 119 First Tafton Road,
Pocono.                                               Mountainhome Candle, LLC, candle manufactur-           Cleaning Jeanie, cleaning homes, businesses,            Hawley.
CabTel Technologies, cable & telecommunications       ing, RR 2 Box 6 Golf Road, Cresco.                     120 Yellow Wood Drive, Milford, Jean Kaner.             Trestini Technology Services, LLC, 224 Old
technology consulting & contracting, 658 Blue         NE APPRAISALS, auto damage appraiser, 371              Financial Asset Trading & Technology of Cali-           Racht Road, Waymart.
Mountain Lake, East Stroudsburg, Steven Cortez.       Bromley Road, Henryville, Michael Morath.              fornia, LLC, software & technology, 918 Twin            Trestini Technology Services, systems repair &
Candice Blair, book writer, poems, literature,        New Beginnings Head Start & Day Care Center,           Lake Road, Shohola.                                     maintenance, 224 Old Racht Road, Waymart,
756 Mountain Laurel Drive, Blue Mountain Lake         child care., 6154 Pleasant Lane, Tobyhanna,            G.M. Cabel Sr. Trucking, LLC, hauling &                 Hector Trestini.
Estates, East Stroudsburg, Sandra Logan.              Natasha Ljulijic and Lillian Warren.                   trucking, 291 Twin Rocks Road, Sterling.                Two Big Dummies, odd jobs, cleaning, etc.,
Chatham Hill LLC., Chatham Hill development           Nice Hair, hair salon, 1816 Wallace, Stroudsburg,      GK World LLC, internet sales, 101 Musket                157 Cemetery Road, PO Box 667, Hamlin,
beautification, 48 Chatham Hill Road, Strouds-        Constance Harris.                                      Court, Lackawaxen, Gregory Legnin.                      Nathan and Patrick Shelly.
burg.                                                 On the Hook Guide Service, fishing guide, 73           HBH Productions and Entertainment, LLC,                 W.S. Construction & Trucking, dump truck
Chef Laura “At Your Service!”, personal chef, 610     Knox Street, Mount Pocono, Thomas Houseman.            marketing entertainment, 1215 Route 507,                hauling, 71B Fallsdale Rd, Milanville, Wendell
Scotrun Avenue, Scotrun, Laura Salmon.                organizewithus, E-commerce., 2 Stroud Wood             Greentown.                                              Smith.
Cherry Ridge Farm, LLC, Sawmill, 489 Gallagher        Circle, Stroudsburg, William Pfieffer.                 J&H General Contracting, handyman service,              Wayne County Fitness, Inc., fitness center, 1202
Road, Tobyhanna.                                      P&J Coin and Gold Exchange, buying/selling             120 Yellow Wood Drive, Milford, Ross Hoff-              Main St, Honesdale.
Christman Insurance Agency LLC, insurance             coins & gold, HC 1 Box 3-D Route 209, Brod-            man.                                                    WEE-Q, LLC, children’s summer camp, c/o CT
services, 12 Weir Creek Drive, Brodheadsville.        headsville, Paul Mastronardi.                          Jokem Inc., restaurant bar and real estate, 134         Corporation System.
Cleaning Genie LLC, cleaning service, 1               Paiva Construction, LLC, construction, 803 Blue        Route 2001, Milford.                                    WTL Enterprises, LLC, real estate, RR #1 -
Clearview Drive, Scotrun.                             Mountain Lake, East Stroudsburg.                       Kozy K-9’s & Felines, pet sitting, 1036 Graham          Box 1382A, Gouldsboro.
Cleaning Solutions Cleaning Service, general          Party Hearty of the Poconos, children’s birthday       Street, Matamoras, Donna Pearce.
office cleaning, 95 Broad Street, Stroudsburg,        parties, 6 Embill Drive, Blakeslee, Jennifer Palfry.   Laughs and Giggles, arts & crafts, 342 Surrey
Matthew Tucker.                                       Peaceful Images, nature photographer, RD 1             Drive, Lords Valley, Mary Beth Lim.                     MERS = Mortgage Electronic Registration
Clutter Corrections LLC, 127 Hollow Road, East        1528 Cherry Valley Road, Stroudsburg, Patricia         LRM Custom Builders, LLC, general contract-             Systems
Stroudsburg.                                          Transue.                                               ing & construction, 194 Oak Drive, Greentown.
Cranberry Manor Bed and Breakfast, 114 Cherry         Pet Passions Sitting Services, Inc., pet sitting,      Mathew and Gigi Inc., retail dollar store, 111          Disclaimer: Deeds and mortgages are recorded
Lane Road, Tannersville, Richard and Sharon           boarding, overnight, walking, daily visits, dog        Hulst Drive, Route 709, Matamoras.                      as accurately as possible adhering to the cover
Anderson.                                             daycare, 1007 Staghorn Road, Stroudsburg.              Milford Pet Foods Plus LLC, pet food sales,             dates in the County Recorders’ office.
                                                      Peterson Home Services, Inc., plumbing, electrical     101 Seneca Trail, Dingmans Ferry.
30                   Pocono Business Journal | May 2008




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                                                                                                                                                                           


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                                                                                           
                                                                              
                                                                                
                                                                                    
                                                                                         
                                                                                                                  




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                                                                                                                         

                              
                                          
                                             
                                                                                        
                                                                                          
                                                                                             
                                                                                                                                           
                                                                                                                                                
                                                                                                                                              
                                                                                                                                                                                          
                                                                                                                                                                                          
                                                                                                                                                                                           

                                 
                                        
                                     
                                                                                           
                                                                                           
                                                                                         
                                                                                                                                             
                                                                                                                                                  
                                                                                                                                           
                                                                                                                                                                                           
                                                                                                                                                                                            
                                                                                                                                                                                        

     
   

                                     
                                        
                                                                                                
                                                                                         
                                                                                                                                                  
                                                                                                                                            
                                                                                                                                                                                                       
                                                                                                                                                                                            



                                                                                              
                                                                                          
                                                                                        
                                                                                       
                                                                                                                     
32                                   Pocono Business Journal | May 2008




     meet the new face of Heart Care




                                           When I was diagnosed with congestive heart failure, a heart transplant seemed to be my only hope.
                                           Then, Pocono Medical Center told me about the “Dor” procedure, a special surgery that could
                                           reconstruct and save my heart. Only a few surgeons in the world perform the surgery, they said,
                                           including their own Dr. Nche Zama. I said, “Let’s do it.” Having lived and hiked in the Poconos for years,
     ESSA Heart and Vascular Institute     I thought I knew what “spectacular” looked like, but PMC gives the word a whole new meaning. Their
                                           incredible heart team fixed my heart without having to replace it. They treated me like family and got
                                           me back on my feet in no time. If it weren’t for them, I’d still be waiting for treatment, not eying up my
                                           next mountain. And, my heart can tell you, the view’s never been better!

     www.pmchealthsystem.org               Meet Robert Wolfertz, hiking enthusiast and the new face of Heart Care.

								
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