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Pocono Business Journal Seven Bridge Road, RR# 5 Box 5198 East Stroudsburg, PA 18301 POCONO www.pbjonline.com Regional Business News & Resources May 2008, Vol. 4, Issue 5 Recreation and Tourism THIS MONTH The First 100 Days: Carl Wilgus at • First 100 Days: Carl Wilgus at PMVB .............. p. 1 • PRBC/Synchrium Signs Cushman Wakefield .... p. 1 • Greasepaint, Poconos-Style ........................... p. 3 • The Working Vacation ..................................... p. 8 Pocono Mountains Visitors Bureau • Is There a Grant for Your Small Business? ...... p. 9 • Professional Profile: Penn’s Peak ................. p. 16 • NY, Philly Corporations Build Teams Here ..... p. 18 • Reaction: Bypass Hits a Stop Sign ................ p. 19 • PBJ Columnists: By Kathy Ruff Board of Realtors....................................p. 5 Leadership Tips .....................................p. 11 Leadership Wayne .................................p. 14 Asa Packer…Zane Grey…Gifford Pinchot…James Wilson...Bob Uguccioni. These men all have something in common – they all contributed in part to making the Po- Photo courtesy of Pocono Mountains Visitors Bureau Marketing Momentum............................p. 4 Regional Healthcare Report/Wayne......p. 10 cono Mountains what it is today. While these names represent only a minute sampling of those Residential Real Estate .........................p. 11 who have shaped the area, the list continues to grow. Sustainable is Attainable/Monroe ..........p. 5 That list may soon include a relative stranger, Carl G. Wilgus, executive director of the Po- United Way ...........................................p. 12 cono Mountains Visitors Bureau. Wilgus replaced Bob Uguccioni, who retired from the PMVB after forty years of service at the end of 2007. Wilgus brings to the table his 33 years of experience in the travel and tourism industry in a QUOTE number of capacities ranging from ski instructor and marketing director for Sun Valley Resort (Idaho) to state tourism director with the Idaho Dept. of Commerce and Labor. After 100 days in service, Wilgus shares his thoughts on his accomplishments and goals as “It seems like when gas prices go up, it one of the new leaders of the tourism and convention industry in the Poconos. might even help us a bit because people “The Pocono Mountains has been blessed with leadership that has always been from the don’t want to travel as far.” Pocono Mountains and has always lived here in the Pocono Mountains,” says 57-year-old - Dave Drury, General Manager, Wilgus. “Bringing in somebody else new, there is somebody taking a fresh look at what the Inn at Jim Thorpe area’s assets are.” Full story on Page 18 see WILGUS page 7 OBSERVE Transportation Month Mental Health Awareness Month PRBC/Synchrium Signs Cushman Wakefield Military Appreciation Month By Ken Clark mission and other federal agencies urged financial institutions to 4-10 North American construct back office operations away from Manhattan, on separate Occupational Safety Synchrium Group, its plans to build a Penn Regional Busi- electrical grids and watersheds, to instantly pick up business opera- & Health Week ness Center (PRBC) temporarily stalled beneath the burden of a tions via fiber optic cable in the event of another attack. national economic downturn, is hiring some extra muscle to do the Realizing that, as a location, the Poconos perfectly fit SEC 9 National Family Child heavy lifting and get the project back on the road. guidelines, Simon gave up his post as CEO of LTS Builders to Care Provider’s Day concentrate full time on construction of a business center to ac- 10 World Fair Trade Day Donald DePete, Synchrium’s Chief Operations Officer, has announced that Cushman & Wakefield of Pennsylvania, Inc., now commodate them. The recruiting effort, however, has been crippled 11 Mother’s Day by the sub-prime mortgage meltdown and the collapse of such 12 International Nurses’s Day will handle all sales of office space in developer Larry Simon’s proposed 3.5 million square foot business and data storage com- financial giants as Bear Stearns, and to date, not one client has 19 Bike to Work Day been signed for the new facility. Jeffrey W. Barker, Senior Director plex to be constructed off Seven Bridge Road in Monroe County. 21 Employee Health of Conshohocken-based Cushman & Wakefield, said his firm has The structure is designed to accommodate New York City financial & Fitness Day firms expected to bring back-office operations to the Poconos to the clout to turn that tide. 26 Memorial Day maintain business continuity in the event of another terrorist attack “We expect to utilize a full complement of marketing tools, or natural disaster. as well as the vast resources of Cushman & Wakefield’s local, QUESTION Cushman & Wakefield is the world’s largest privately held regional and global platform to highlight the tremendous attributes commercial real estate services firm with 221 offices in 58 coun- of the Penn Regional Business Center infrastructure,” he said. “We tries and more than 15,000 employees. It serves a diverse customer also believe the business and local community will appreciate its base ranging from small business ventures to Fortune 500 compa- techno-green approach, which capitalizes the latest technologi- What are the top 5 industries cal advancements to provide economically and environmentally nies and, in an exclusive interview with the Pocono Business Jour- in Monroe County by average sustainable developments.” nal, DePete said he expects the firm to greatly enhance PRBC’s weekly salary? recruiting efforts on Wall Street. Three years have passed since Synchrium issued its initial “The reason we chose Cushman Wakefield is not only are they feasibility study for the project and predicted that Wall Street firms See GPCC Business Magazine ad the world’s largest, but because of their points of contact in these soon would be moving into the area, creating jobs and raising the for the answer on page 10. (Wall Street) organizations,” he said. “We’re confident that this is tax base. DePete was asked how long now, in a worst case sce- going to be a very healthy and prosperous relationship for us all.” nario, Simon’s dream can be put on hold. Following the 9-11 terrorist attack on the World Trade Center “This thing is going to happen,” he said. “There’s not a doubt that temporarily shut down the New York Stock Exchange and in my mind. You use the words ‘worst case scenario?’ We don’t ancillary banks and brokerages, the Securities and Exchange Com- have one of those. That’s not optimism; it’s reality.” please recycle this paper www.pbjonline.com Professional Profile - Penn’s Peak page 16 2 Pocono Business Journal | May 2008 POCONO www.pbjonline.com TABLE OF CONTENTS Regional Business News & Resources ARTICLES First 100 Days: Carl Wilgus at PMVB . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . p. 1 Twin Willow Publishing Company PRBC/Synchrium Signs Cushman Wakefield. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . p. 1 Greasepaint, Poconos-Style . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . p. 3 Pocono Business Journal “Editors on the Road” Take Message to Pocono Women . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . p. 6 Seven Bridge Road Chateau to Lure Corporate Business . . . . . . . . . . . The Working Vacation. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . p. 8 . p. 8 RR#5 Box 5198 Is There a Grant for Your Small Business? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . p. 9 East Stroudsburg, PA 18301-9209 Bacon and Eggs, Side of Politics . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . p. 12 Save Our Planet . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . p. 13 Student Bylines . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . p. 15 570.421.0100 | fax 570.421.0404 Professional Profile: Penn’s Peak . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . p. 16 NY, Philly Corporations Build Teams Here . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . p. 18 www.pbjonline.com Big Blue, Others Trek to Poconos. . . . . . . . . . . . . Reaction: Bypass Hits a Stop Sign . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . p. 18 . p. 19 Pike Forges New ID . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . p. 21 PUBLISHER/EDITOR-IN-CHIEF DEPARTMENTS Book Review: “Coaching Salespeople into Sales Champions”. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . p. 13 Marynell Strunk Business Briefs – Who’s Who/What’s What . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . p. 22 Business Cartoon . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . p. 7 Calendar of Events . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . p. 26 EDITOR Legislative Roundup . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . p. 20 Reader’s Resource . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . p. 4 Debbie Burke • Columnists Board of Realtors. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . p. 5 REPORTERS Leadership Tips . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . p. 11 Leadership Wayne . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . p. 14 Ken Clark Marketing Momentum . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . p. 4 Susan Jorstad Regional Healthcare Report/Wayne Residential Real Estate . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . p. 10 . p. 11 Kathy Ruff Sustainable is Attainable/Monroe . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . p. 5 United Way . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . p. 12 Nicholas Sergi • Focus List – Entertainment Venues . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . p. 25 • Register – Deeds, Mortgage Transactions and New Corporations/Fictitious Names . . . . . . . . . . . . . . . . . . . . . . . . . . . p. 28 CONTRIBUTORS Chris Grape-Garvey Advertisers Index Amy Griffith Heidi Blade Hewlett SUBSCRIPTION FORM David Hoff Cheryl Ann Houseman If you would like to guarantee receiving the Pocono Associated Libraries . . . . . . . . . . . . . . . . . . . . . 8 Business Journal monthly, please mail subscription Kathy Kuck Blue Cross of Northeastern Pennsylvania. . . . . 6 form along with check made payable to: Sylvia LaFair Victoria Mavis East Stroudsburg University . . . . . . . . . . . . . . 19 East Stroudsburg University . . . . . . . . . . . . . . 10 Pocono Business Journal Dominick Sacci Seven Bridge Road Craig Todd First Impression Career Center . . . . . . . . . . . . . 3 RR#5 Box 5198 For Women by Women . . . . . . . . . . . . . . . . . . . 6 East Stroudsburg, PA 18301-9209 EDITORIAL ASSISTANTS Great Wolf Lodge . . . . . . . . . . . . . . . . . . . . . . 25 Danielle Eberhardt Greater Pocono Chamber of Name: ______________________________ COPY EDITOR Commerce Business Magazine . . . . . . . . . . 10 Title: _______________________________ Joan Groff Journal Newspapers . . . . . . . . . . . . . . . . . . . . 13 Company: ___________________________ Liberty Homes . . . . . . . . . . . . . . . . . . . . . . . . . 9 SALES Address: ____________________________ firstname.lastname@example.org Monroe County Career Link . . . . . . . . . . . . . . 27 NEPA Alliance . . . . . . . . . . . . . . . . . . . . . . . . 15 Phone: ______________________________ PRODUCTION/DESIGN Pocono Commuter . . . . . . . . . . . . . . . . . . . . . 12 Jason Trump City:________________________________ Pocono Medical Center . . . . . . . . . . . . . . . . . . 32 Pocono Personnel . . . . . . . . . . . . . . . . . . . . . . . 5 State: _______________________________ CIRCULATION email@example.com RGB Custom Homes. . . . . . . . . . . . . . . . . . . . 14 Zip: ________________________________ COPYRIGHT: PBJ is protected under the federal Copyright Act. Reproductions of any part by Sherman Theater . . . . . . . . . . . . . . . . . . . . . . . 20 ____ 1 year (12 issues): $30.00 any means or facsimiles without the express written permission of the publisher are not permit- ted. Reprints of PBJ articles are available. For rates and information visit http://www.pbjonline. com/reprints.html. PBJ cannot be responsible for the return of unsolicited material, manuscripts Strunk-Albert Engineering . . . . . . . . . . . . . . . . . 3 ____ 2 years (24 issues): $60.00 and photographs without the inclusion of a self-addressed stamped envelope. Information in this publication is gathered from sources considered to be reliable, but the accuracy and completeness of the information cannot be guaranteed. Submission of information does not TN Printing . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5 guarantee inclusion. PBJ is published monthly from offices located at Seven Bridge Road, East Stroudsburg, PA 18301. PBJ serves business owners, managers and professionals in the four county Pocono region: Carbon, Monroe, Pike and Wayne. Subscriptions are available for $30 University of Scranton . . . . . . . . . . . . . . . . . . 27 Thank you for choosing per year or $60 for two years. POSTMASTER: Send address changes to: Pocono Business Journal, RR#5 Box 5198, East Stroudsburg, PA 18301 Wayne Memorial Health System . . . . . . . . . . 14 Pocono Business Journal Woodloch Pines. . . . . . . . . . . . . . . . . . . . . . . . 14 Monthly Missive place, is now positioned as ninth, with Carbon in sec- in your community is a tricky balancing act. The ond place. These statistics illustrate how the popula- Poconos is working towards that balance. With Creative Commitment and tion - while fueling the regional economy - continues proper legislation, community leaders who think Open-Mindedness Key to to work out of the area. with creative commitment and an open-minded, Achieving Equilibrium This swell in numbers presents the local business ‘what’s best for everyone’ attitude, I believe the community with the opportunity to commit to local Poconos will be able to meld the best of both the jobs paying sustainable wages. As one example, the old and new economies. The four-county Pocono Penn Regional Business Center/Synchrium Group has region, once synonymous with committed time, money and manpower to address the honeymooners and a peace- needs of the population by recently contracting with ful vacation destination, is at a crossroads. While Cushman Wakefield, leading real estate broker for tourism proponents cultivate a fertile vacation financial firms, in hopes of getting the ball rolling on market, businesses are tilling a vibrant and diverse the immense Wall Street West initiative. regional economy. Recent population statistics Yet are these economies conflicting or comple- Marynell K. Strunk (US Census Bureau, March 2008) still rank Pike menting? Mainstay tourism versus commercial devel- Publisher/Editor County as the fastest growing county in the Com- opment and urban sprawl; can old and new co-exist? Contact me at firstname.lastname@example.org monwealth. Monroe County, recently in second In an ideal modern world, to live, work and play Pocono Business Journal | May 2008 3 NEWS Greasepaint, Poconos-Style specifically on the techniques of performance. According to Cramer, this year will be a memora- ble one for the Playhouse. “We have introduced mov- years. ies every Monday,” she said, adding that the venue For a more intimate live entertainment experi- was proud to host the Black Maria Film Festival in ence, there is the Ritz Company Playhouse in Hawley, March. From May 2 -11, Center Stage Players will which, according to Secretary Dick Murphy, is run by present “Bus Stop,” an all-time classic by Pulitzer an all-volunteer board of directors. Its live plays are Prize author William Inge. Photo credit: Pocono Business Journal comprised of volunteer performers. Yet, says Murphy, Another Monroe County-based theater, The it’s difficult to attract crowds to the venue because Pocono Playhouse in Mountainhome, brings the clas- “people think we are still a movie theater. We haven’t sics to its two stages. Although PBJ’s efforts to reach shown a movie in 37 years.” the Playhouse were not successful, according to its Carbon County’s Mauch Chunk Opera House Web site, shows such as “Oliver!” and “Jesus Christ also provides an intimate live theater experience. Ac- Superstar” will be performed on the Mainstage this cording to co-founder Christie McGorry, it was built summer season along with more modern hits such as during the industrial revolution by wealthy citizens Disney’s “High School Musical.” Other stories such who had moved to the area for the coal. Their goal as “Annie” and “Sleeping Beauty” will be performed Ritz Company Playhouse in Hawley, often mistaken for was to create a venue that would rival Carnegie Hall in its Children’s Theatre. a movie theater. in its acoustics. “Eventually, it was turned into a stor- The Mountain Laurel Center for the Performing age area until it was saved in the 1970’s by the Mauch Arts in Bushkill is facing unique challenges in the By Nicholas Sergi Chunk Historical Society,” notes McGorry. The upcoming season, after having been shuffled around facility is operated by McGorry, her husband Vincent through various management companies. While it One of the hallmarks of the Poconos’ economy is DeGiosio, and partner Dan Hugos; all three are mem- remains to be seen what direction the current own- its reputation as a tourist attraction, and, in addition bers of the board of directors of the historical society. ers, the Wolfington Companies (Conshohocken), will to the lush scenery and dining choices, its many op- “My husband and I are musicians, and we have a lot take, an official source close to the situation indicates portunities to experience fine entertainment. Some of of contacts in the industry. We decided to make this that the best scenario would be for the owners to these venues are geared toward a niche market with an opera house. It has turned into an internationally eventually rebrand the entire facility, bring in man- its own specialized tastes. recognized entertainment venue.” agement with strong ties to the community and a Jack Frost Big Boulder is well known as a Shawnee Playhouse in Shawnee-on-Delaware is proven track record, and even then possibly face an premier winter attraction, having ushered in the era another place to see live shows, utilizing both local uphill battle. A recorded announcement on Mountain of successful snowmaking for commercial use. Yet and national talent. Its organizers are also involved Laurel’s information line states a schedule “will be it is also a notable venue for live music festivals in in helping the community. “We frequently perform announced this spring.” the summertime. Jack Frost schedules tribute bands shows as fundraisers for area non-profits,” said publi- This past January the Sherman Theater, headed every Saturday during the winter and is also well cist Amy Cramer, “including the PEO Sisterhood and by Executive Director Richard Berkowitz, transi- known for its summer Blues Festival, which begins in a toy drive for Head Start. In March, we headed the tioned to a non-profit entity. It was a movie house as late July and has been a tradition for the past eighteen Save-a-Dog foundation fundraiser.” well as host to entertainers like Laurel and Hardy and years. “This will be the first year of our tribute festi- While Shawnee Playhouse offers year-round other recognizable performers before closing in 1983. val,” said event director, Michael Cloeren. “People performances including quality community theater Re-opened in mid-2005, the venue welcomes acts come from ten countries and thirty states to see the productions, Cramer said that she is most proud of from community theater groups like Pocono Lively Blues Festival.” He hopes the tribute festival will the Shawnee Theatrical Arts Resource School, which Arts, and local and renowned dancers and musicians. have a similar draw over time. Jack Frost has been conducts performing arts classes for children. These successfully hosting outside festivals for twenty-five classes are reportedly the first in the area to focus Pike Chamber Encourages Professionals to Join Leadership Pike Leadership Pike, a comprehensive leadership and learned about important issues and challenges ship Pike helped them to understand their leader- development program that focuses on developing facing Pike County in the future. Leadership Pike ship strengths and weaknesses. and sharpening skills of upcoming leaders in Pike topics include an overview of Pike County, the Including program materials such as books, County, is seeking individuals who are interested in future of Pike County, government and public ser- continental breakfasts, and lunches, the tuition for developing their leadership skills. vices, education and public information, heath and Leadership Pike is $450. Students who meet the Entering its third year as the premier organiza- human service, quality of life/environment, project pre-requisites are eligible to apply for scholarships. tion for developing leaders in Pike County, Leader- planning, and business and economic development. For more information about Leadership Pike, ship Pike classes run on the second Friday of each There is also a field trip tour of Pike County and applications, scholarship information, or scholar- month from September through April from 9:00 Leadership and project planning. Classes encour- ship donations, please contact the Penn State Co- a.m. to 4:00 p.m. By graduation in May, Leader- age students to work on their leadership skills. In operative Extension at (570) 296-3400, or log onto ship Pike graduates have sharpened their leadership addition, Leadership Pike participants develop and http://www.pike.extension.psu.edu/Programs.html. skills, met many existing and prospective leaders, implement a class project with the goal of improv- For more information about the Pike County ing the community. Chamber of Commerce, call (570) 296-8700, or According to a survey visit www.PikeChamber.com. given to previous Leadership Pike participants, Leadership Pike especially aided students in adapt- ing their leadership to be more effective throughout a variety of situations. Out of ten participants, eight said that Leadership Pike helped them develop skills to manage conflict, resolve conflict, delegate responsibilities, work more effectively in a group, com- municate more clearly with others and motive and inspire people to work together! The same eighty percent also believe that Leader- 4 Pocono Business Journal | May 2008 MARKETING How Do I Get There? Make sure your objectives are measureable, attain- be the deciding factor for return business. Pricing is Marketing able, and realistic, and have a timeframe associated also an important component. When establishing with achievement. prices, recreation and tourism businesses should Momentum There are certain uncontrollable environmental consider pricing strategies that may encourage conditions that may affect the overall recreation off-season and non-peak sales, longer stays, group Heidi Blade Hewlett and tourism market such as economic conditions, business, and the sale of package plans. governmental actions and technology development. Recreation and tourism businesses must direct Consideration should also be given to the prices of as much attention to marketing to customers on complementary products, such as lodging, gasoline site as they do to attracting them. In this respect, and recreation equipment, when developing the internal marketing is important because dissatisfied marketing strategy. customers can cancel out an otherwise effective We’ve all been there, sitting at our desks, It’s important to recognize that a recreation marketing strategy. Some important components of struggling to remain task-oriented while our minds and tourism product or experience includes at least an internal marketing plan include guest relations, wander to destinations far away from our own five elements: trip planning and anticipation, travel quality control and employee morale. ZIP code. Whether you are drawn to the pristine to the area, the experience at the site, travel back How do I get there? That question in itself mountains or to the hot sands of ocean beaches, the home, and the memories. Businesses should look reveals at least two successes in your marketing communications that have reached you have had for ways to enhance the quality of the overall expe- efforts: you’ve reached the right target and you an impact – you are now thinking about traveling. rience during all phases of the trip. This marketing have differentiated yourself enough to inspire the How do I get there? mix is a package of offerings designed to attract potential customer to reach out for more informa- Recreation and travel marketing strategies rely and serve the customer. And while defining their tion. Pay attention to the four “Ps” of your market- strongly upon segmentation and targeting. You business for the appropriate market, recreation and ing mix: product, promotion, place, and pricing and might be interested in reaching a camper or a hiker tourism businesses should not lose sight of the op- get the business! or a traditional five-star hotel guest. In any situ- portunity to be considered in more generic catego- ation their previous travel patterns have defined ries such as “lodging” for campsites or “boating” Heidi Blade Hewlett is the owner of BladeHewlett them within a certain segment. Other segments are for marinas. Marketing & Development. BladeHewlett of- defined by geographic location, lifestyle attributes, Location and accessibility also need to be ad- fers outsourced marketing services to companies standard demographics and equipment ownership dressed. Too many tourism businesses and com- without a full-time marketing staff and especially to (such as RVs, boats, etc.). Setting objectives for munities fail to recognize their role in improving small- to medium-sized businesses. BladeHewlett each market you are trying to reach is very impor- travel to and from their areas. Your attention to can be reached at (570) 226-0660 or visit www. tant in determining the efficiency of your program. seasonal construction delays and providing infor- bladehewlett.com mation on alternative routes to your location might POCONO www.pbjonline.com Contact PBJ for Ad Rates. Regional Business News & Resources www.pbjonline.com e-mail: email@example.com Dime Bank Donates $10,000 to Penn Gift Foundation PBJ READER’S RESOURCE | www.tia.org The Travel Industry Association offers insights into travel trends (internationally, China is hot) and the connection between travel and climate change. Find out about industry events, particularly the celebrations surround- ing National Travel Week (starting May 10), and find out what Congress wants to do to protect travelers. Under the “Get a Travel Job” tab, employers can receive recruitment Photo courtesy of The Dime Bank support; “Councils” provides information about membership benefits including help- ing you market your facility as a travel destination. Debbie Burke Last month, The Dime Bank contributed $10,000 to the Penn Gift Foundation under the Educational Improve- ment Tax Credit Program. The foundation awarded the money to the Canaan Christian Academy scholarship program to augment the tuition payments of lower and middle income families. The Canaan Christian Academy, located in Lake Ariel, provides personalized instruction to 180 students from preschool kindergarten through twelfth grade. Pictured with Canaan Christian Academy second grade students are Shanna Strangler, second grade teacher, and Maureen Beilman, chief financial officer of The Dime Bank. Pocono Business Journal | May 2008 5 OP ED Realtors Sell Quality of Life ® to just being a group of businesspeople who ben- outdoor recreational activities, and natural Pocono Mountains efit from an area’s housing market. In fact, the resources conservation. Association of Realtors 1200+ professionals who make up our association are well-versed in everything from restaurants and Cheryl Houseman is the government affairs di- churches to store and school locations, day cares, rector for the Pocono Mountains Association of Cheryl Houseman places to recreate whether indoors or out, movie Realtors®. She served as the former chief of staff theatres, job opportunities and more. to Rep. Mario Scavello. Houseman can be reached Homebuyers seek a lifestyle with endless pos- at (570) 424-8846 or chouseman@poconorealtors. sibilities. The actual home is a small piece of the com. pie they consider in a community that features an assortment of services, attractions and activities. It’s no secret that the scenic beauty and natural Realtors® sell community and quality of life and features of an area create desirable neighborhoods they do it one family and one home at a time. Two Great Locations and excellent home values. A short visit to the The relationship between Realtors® and the to Serve you Better! Pocono Mountains and one can easily figure out community is vital to the continuing success of why this area has endured for decades as a vacation both. In our area, that strong relationship has led to hot spot and a wonderful region to live and raise five principles to help our area continue to grow and families. strengthen for all citizens. (570) 424-1800 (570) 839-3838 And, like many communities across the United • Advocacy for the ongoing protection of the Temporary and Permanent Stafﬁng States, the Pocono Mountains region has made en- rights of property owners. Property rights are & Employment Solutions vironmental protection and economic development fundamental in a free market economy. primary goals to ensure ongoing decades of joy for • Ensuring economic vitality. Quality of life be- OFFICE, MANUFACTURING, families who live or visit the area. gins with a good job. HOSPITALITY, SKILLED LABOR, • Providing housing opportunity and choice. WAREHOUSE, GENERAL LABOR, Who among us advocates for protection and More choices mean more citizens can find hous- MAINTENANCE development issues and promotes the area’s distinc- tive features? Government entities and the cham- ing. No job too big or small! We offer bers and visitors bureaus always serve communities • Building better communities. Smart growth cre- competitive rates, skill testing, well. But did you also consider that Realtors® con- ates less pressure on the infrastructure and helps 24/7 service and background checks. nect with communities in a way far more compre- maintain the quality of life. For more information, please visit hensive than the exchange of a piece of property? • Environmental preservation. Likewise, quality of life includes ready access to open spaces, www.poconopersonnel.com In almost every case, Realtors® live, work, and play in the areas in which they work--as opposed Education is Key to Outdoor Recreation and Tourism in the Poconos scale. An informed public, one that understands the quality is unique. That doesn’t mean we can stop Sustainable is impacts that landscape changes have on our shared another area from marketing its “Poconos-Style Attainable resource base, is needed to keep the Pocono Moun- Views and Trout Fishing.” We can, however, take it tains the place vacationers plan to visit. as a compliment. That sounds easy enough until we consider Craig Todd how slowly environmental awareness has pro- Craig Todd is the district manager for the Monroe gressed over the last 40 years. Those of us who County Conservation District. Todd will share this grew up in the 1960’s can recall the Boy Scouts column with his colleagues from Pike and Carbon collecting old newspapers and clean glass contain- Counties to discuss environmental issues and how ers at churches and schools and picking up litter they relate to business development in the region. in the school yard to celebrate the first Earth Day Readers can reach Todd at firstname.lastname@example.org. Famous as a destination for honeymooners, in 1970. While recycling and litter pick-up still the Pocono Mountains are known for heart-shaped contribute to travel and tourism in the Poconos, tubs and champagne towers. (A hotel in the White they do not guarantee well-managed forests or an Mountains of New Hampshire once advertised abundance of clean water “Pocono-Style Honeymoon Suites.”) Tourism has in our streams. been the economic backbone of the region, but Coordinated planning the vacation landscape in the Poconos is changing across municipal bound- in the face of increasing residential development. aries is fundamental in What can the Pocono Mountains offer that will set attaining a sustainable us apart? environment and economy The answer is our natural heritage: our clean in the future. Recognition streams, forests and unsurpassed scenic beauty. of the impacts that growth The Pocono Mountains Visitors Bureau no longer has on outdoor recreation has to speculate about whether the region’s natural and tourism will ensure environment is a determining factor for vacation- that the vacation industry ers. They asked, and the results were conclusive. remains a robust member People come here to connect with nature. of the economic commu- The quality of an outdoor activity is affected by nity. Conservation of our what occurs in the larger community. The Visi- natural heritage is the key tors Bureau’s Web page, titled “About the Pocono to both. Mountains,” is illustrated with a person kayaking Heart-shaped tubs and on a local waterway. The quality and quantity of champagne towers can be the water in local streams require more than just the built anywhere, but the acquisition of open space. It can only be ensured Pocono Mountains’ land- by making sound land use decisions on a watershed scape and environmental 6 Pocono Business Journal | May 2008 NEWS “Editors On The Road” Take Media Message to PoconoWomen By Debbie Burke For more information on having the “Editors on the Road” presentation at your next meeting or event, Photo credit: Amy Elizabeth Boccadoro Pocono Business Journal recently presented please contact (570) 421-0100 or email editor@ its “Editors on the Road” to a standing-room- pbjonline.com. only group of PoconoWomen, the region’s new networking group led by PR and marketing professional Trudie Lear. Held at the Budget Inn & Suites in East Stroudsburg, the event saw a Tina Dennis (left) of The Synchrium diverse group comprised of entrepreneurs, retail Group speaks with PBJ Publisher executives, those from the non-profit sector, and Marynell Strunk at the recent Pocono- other professional women who work in Monroe Women networking event. County. Erin Baehr, CPA, EA said the presentation “…was full of practical, useful information and very helpful.” Mia Anderson, Anderson Travel, said, “Kudos! You’ve gotten a really nice group of women together. I look for- ward to more events.” Editors on the Road covered topics such as the basic tool you must not be without (an up-to-the-minute media list); how to use the “Subject” line to grab an editor’s attention (“Say it in six” words or fewer); pointers for press releases that generate results, and more. The objective was to educate attendees with methods that will garner more positive exposure for their companies, whether self-employed or not. If and when the negative press comes, the public will have already begun to form a perception from the positive PR, which is why it’s important to start, or contin- ue, to reach out to the media with news and events. PoconoWomen, the “Poconos’ Powerful Women’s Network,” was founded by Lear in 2007 to “open doors” for professional women in the Poconos. Although originally created as an online tool for exchanging ideas and information, off-line events have been added to enhance the experience. Yet Lear believes that in-person contact is just as important in establishing and maintaining these professional relation- ships. “There is no doubt that online services are convenient, fast, and easy with all the technical advantages of such services like PayPal and interac- tive forums,” notes Lear. “But meeting a person face-to-face brings another dimension into the process. I thought that PoconoWomen could be online, pe- riod. But I found that the offline events are as important as an online presence. Membership growth is always better right after an event.” pbj-ad.pdf 3/14/08 5:54:01 PM We help your employees predict, and prevent. 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MY CY CMY K *BlueCare® Security and BlueCare® Senior plan members are not eligible to participate in Blue Health Solutions. 223_PRESSURE_7.4063x10.536.indd 1 9/13/07 10:14:45 AM Pocono Business Journal | May 2008 7 FEATURE WILGUS... cont. from page 1 Photo courtesy of The Inn at Jim Thorpe The Inn at Jim Thorpe, one of the various properties throughout the Pocono region that Carl Wilgus has visited since his appointment. investment facility enhancements, new hotels, and attrac- tions. I see that continuing to grow because of where we are located and the success we are starting to feel. When To acquaint himself with the area, Wilgus has trav- irrelevant.” we look at the future, we are optimistic.” eled throughout the four-county area learning about Meeting that challenge involves a solid understand- the beauty, offerings and experiences he is working to ing of vacation and recreational dynamics. promote. So far his journeys have allowed him to ski on “When I was a kid, it was Mom, Dad and the kids slopes throughout the Poconos, ride an ATV and begin in the back of the station wagon and you go to see the his goal to golf on each of the Poconos’ 35 golf courses. U.S.A. for two weeks,” says Wilgus. “Today a vacation Carl G. Wilgus “I am impressed by the variety (of facilities),” says is a shorter period of time, taking in smaller pieces. You Wilgus. “The image of the Pocono Mountains is really need to make sure what you are offering to your commu- Personal: Wife, Raylene; two grown children, driven by the honeymoon destination. We obviously have nity is what the customer is looking for. It becomes much Brian and Toni, and one grandchild that but there’s a lot more than just that.” more driven by activities and interests.” That variety represents the starting point for Wilgus’ Those activities also include a growing convention Interests: Alpine skiing, golf, mountain biking, efforts to fulfill his commitment to promote the Poconos. business. fishing, American history, reading “We are seeing more and more that the travel and “Most of our resorts have a very family-oriented at- tourism trade is increasingly segmented,” he says. “For titude, and we’re seeing more in this impoverished time Special Note: Shares a birthday with Ben Frank- example, golfers are driven by a passion for golf, so the where a lot of spouses and kids now attend conferences, lin image you show them needs to include golf. The words because it’s the only time a family can squeeze in a you use need to relate to them. The advertising should vacation together. Many of our properties have inclusive Education: B.A. in Sociology from University of appear in the types of publications or media that they are packages with food and recreation activities under one Washington going to read. You have to do that for pretty much each umbrella, and that makes it - for meeting planners - a of the different targets you are after.” much easier thing to organize versus trying to bring all Work History: 20 years with the Idaho Dept. of That’s a tough challenge for the Poconos because of those elements alone on their own.” Commerce and Labor as State Tourism Director its diverse four-season offerings that include a plethora The PMVB works to educate meeting and conven- and Assistant Deputy Director; oversaw interna- of outdoor recreational opportunities, historic and cul- tion planners in the nearby population centers about what tional, cooperative, multi-state marketing efforts tural amenities, and events such as NASCAR races. the Poconos has to offer within a tank full of gas. directed in Europe, which resulted in a 68% “One-third of the U.S. population lives within a “We promote our natural setting,” says Wilgus. increase in United Kingdom and Germany visita- three-hour drive of us,” says Wilgus. “If you are using “Here’s a chance for those who live in their urban set- tions in four-year period ending in 2006; Idaho a fishing analogy, we know where the fish are. We just tings to get away from their normal daily routine. In Golf Trail, Culinary Tourism, Whitewater Trail, need to show we have the right bait.” the Pocono Mountains most of our resorts are privately and GeoTourism initiatives; generated nearly For Wilgus, that bait begins with establishing solid owned and operated. That brings a little bit more of a $2 million in cooperative funding programs roots and continuous communication within the structure home feeling, a relaxed atmosphere. It doesn’t have as through partnership with other public agencies of the organization itself. much of a corporate feel to it. That’s an asset.” (federal and state), and private sector business. “The first thing we are really working on is this Another plus Wilgus discovered created a big ‘aha’ His 13-year-background with Sun Valley Resort certification through Destination Marketing Association moment since his move to the area. (Idaho) includes a start as a ski instructor, con- International,” says Wilgus. “We are trying to open the “I have found the employees all extremely hospita- vention services manager, winter sales manager, communication channel to a lot of people who have been ble, very friendly, helpful, kind and courteous,” he says. public relations director and assistant marketing excluded or felt excluded from the system; trying to look “You always hear about Easterners being a little more director for Sun Valley Resort. at ourselves in a fresh, new light and hopefully to start hard-edged. I’ve been told ‘No, you are in Pennsylvania getting some new feedback about what we could be and now.’ I found everyone to be extremely gracious, kind Awards: 2006 Travel Guide of the Year (Travel should be doing, evaluating us as a destination. Then we and generous.” Industry Association of America) and 2005 State figure out where to go next.” Those attributes reflect the lifestyle enjoyed by the Travel Director of the Year (National Council of According to Wilgus, the DMAI accreditation would residents of the area, a valuable component for both tour- State Travel Directors). ensure that the organization functions effectively by ism and economic development. incorporating best practices in a number of structural and “The tourism industry plays two very important roles Professional Accomplishments: Member and operational aspects. He expects that accreditation in the in economic development,” says Wilgus. “First of all, former chair of the National Council of State near future. it’s really a part of the lifestyle that you define an area Tourism Directors, member of the Recreational As part of the process, Wilgus has developed a blog, by. It’s an important element for economic development, Resource Advisory Council and the University incorporated daily meetings with key managers and whether you’re looking at business relocation or expan- of Idaho Policy Advisory Council for the College quarterly department-wide staff meetings, and published sion because people who are coming into an area want to of Natural Resources, served on the boards of the bi-weekly board newsletters to improve communications, know if it offers a lifestyle that’s appropriate for them.” Rocky Mountain International Marketing Asso- kept stakeholders involved and helped meet industry Wilgus’ future plans include meeting with local eco- ciation, Western States Tourism Policy Council, challenges. nomic development heads to discuss opportunities and U.S. Dept of Interiors, U.S. Fish and Wildlife “Customers’ tastes and desires change, so a destina- issues. Service Recreational Boating and Fishing Foun- tion, to a certain degree, has to evolve and grow,” says “Our proximity to the (bulk of the) population of the dation and the Travel Industry Association of Wilgus. “The biggest challenge for the Pocono Moun- United States is going to make us a more viable location America. tains right now is maintaining that relevance or increas- for development,” he says. “Over the next few years, ing our relevance to those who think we have become there is nearly half a billion dollars of private-sector 8 Pocono Business Journal | May 2008 NEWS Women Writing the Pages of History With Millions in Renovations, Chateau To Lure Corporate By Debbie Burke Business For Women’s History Month in March, Borders Stroudsburg invited author Penny By Debbie Burke Coleman for a book signing. Her “Adventur- ous Women” includes essays on important but In 2005, Milestone Hospitality acquired The Cha- not widely known women in history. Coleman teau Resort and Conference Center. Since then, the chose to highlight Juana Briones, a “successful facility has weathered some challenging times, being entrepreneur and family head” for her business Photo credit: Pocono Business Journal sense, particularly in agriculture. The author cited for 38 food violations found during inspections has taken numerous family trips throughout by the Pennsylvania Department of Agriculture. On the Poconos since the 1950s and now resides March 28, the Agriculture Dept. reported all viola- in Englewood, NJ. tions relating to food safety had been appropriately Borders will honor three local women for addressed and corrected. their value to the community: Miriam Conway, What lies ahead for the Chateau, then? executive assistant, Greater Pocono Cham- Since Milestone’s ownership took place, the ber of Commerce; Teresa McCabe, artist and Chateau has made about $4.7 million in renova- member of Pocono Mountains Arts Group and Monroe County Arts Council; Kate Newman, tions in order to “continue the property in the leisure Author Penny Coleman, seated, talks books with Leader- recreation market as well as develop it as a meeting Bushkill Outreach, Community Service award, ship Pocono coordinator Carole Ann Bowyer. and, Marynell Strunk, publisher of Pocono venue,” says Glenn Schumaker, spokesperson for Business Journal, Business Category award. Milestone. In early 2007, the Chateau completed the largest tiered lecture hall in the Pocono region. With 97 seats, it’s completely wireless, with computer ac- cess throughout. The Working Vacation: Mixing Work With Play As a corporate destination, the Chateau has been host to IBM, sanofi pasteur, Tobyhanna Army Depot and has recently hired a new corporate sales manager By Susan Jorstad programs for children and spouses, and includ- to fully reach its target corporate audience. ing families in the company’s evening dinners. “The flexibility of our meeting space is one of Crunched for time in a busy, multi-tasking world, Some organizations allow more time open for most outstanding things about the property,” says some families are spinning business trips into a vaca- families to spend together: meetings start early General Manager Billie Andrews. “We have two tion opportunity for the whole family. in the morning and finish up by early afternoon, ballrooms. One faces onto Camelback Mountain. The concept of the working vacation is actually a leaving more time in the second half of the day The larger ballroom can handle up to 400 people and comeback from the 1970’s, says Carl Wilgus, execu- for families to join back up. Today’s resorts and is dividable.” The Chateau has begun marketing the tive director of the Pocono Mountains Visitors Bureau most hotels also have high-speed Internet access facility throughout the greater Northeast area, into the (PMVB), noting that it ran out of favor in the 80’s or Wi-Fi in the guest rooms, making it easy to Lehigh Valley, and as far south as Maryland. Grow- and early 90’s when dual-income families became stay connected. ing the convention aspect of the business includes more career-focused. The scarcity of family time that “A husband may be going to a business outreach to pharmaceutical firms in particular, and resulted swung the pendulum back toward seeking a conference and will be taking along his wife,” positioning itself as a training center. better balance. says Barbara Caldwell, VP of member services Businesses are recognizing that conferences can for AAA North Penn. “Depending on the des- serve as an opportunity to provide valuable family tination, they may have us help by recommend- time as well. And given the high price of gasoline and ing tourist attractions, getting theater tickets if other rising costs – with economic pundits ruminating they’ll be in New York City, or Disney theme over whether we are in a recession – planning a trip to park tickets in Orlando.” Restaurant Week Coming double as work and vacation is one way to have that The Poconos is an ideal place for the work- family getaway without feeling the full blow finan- ing vacation, with many resorts catering to both cially. conferencing and family outings. They present “It’s being driven by the changing nature of the a wide variety of amenities: swimming pools, The week of May 12-21 has been named participants,” says Wilgus. “Keeping the family unit boating, waterskiing, fishing, nature trails, and “Restaurant Week” where patrons can take advan- together keeps people happier, makes better employ- game rooms. Many offer or are located near tage of “ten days, ten percent off” at all participat- ees and brings the entire organization together more.” snow tubing, skiing, horseback riding and water ing restaurants (Monroe County). The week-long Increasingly, meeting planners are developing parks, as well as outlet shopping, antiquing, and event, sponsored by SWE Entertainment and Local tourist attractions. “Most business meetings are Flair Magazine, will be followed by an awards cer- held in resorts with ancillary activities that make emony on June 15 celebrating “The Best Of” with it easy for family outings,” says Wilgus. “We’re Zagat-style ratings. To participate or obtain more Associated Libraries of seeing more meeting planners adding activities information, contact Steve Ertle at (570) 656-0660 Monroe County for families with kids for that very reason.” PMVB’s new Work Relief campaign (www. or (917) 531-7392, or email swemanagement@aol. com. workrelief.com), launched this month, is de- Coming in July: PBJ will highlight some of the Barrett Library signed to fuel mid-week business by encourag- participating restaurants as indicators of the current 570-595-7171 ing folks to take more time to play during the economic climate. Clymer Library traditional workweek. 570-646-0826 Hughes Library 570-421-0800 Pocono Mt. Library PBJ Partners with Borders on “Business and Books” 570-894-8860 Pocono Township Library 570-629-5858 Pocono Business Journal will be presenting a series of brief, informative and free discus- sions on a variety of topics at Borders Stroudsburg (one of our community partners) starting W. Pocono Library 570-992-7934 Smithfield Library next month. Stay tuned for more info! 570-223-1881 Pocono Business Journal | May 2008 9 ECONOMY Is There a Grant for Your Small Business? By Susan Jorstad shovel-ready sites for businesses through land ers - $7,500 for a high-efficiency boiler system to Grants for start-ups are rare – but they’re not acquisition, construction and feasibility studies. conserve energy. impossible. “Everybody’s looking for the free Arcadia-North Business Park in Monroe County money, but the reality is most of them are not going received $2.8 million for infrastructure. Visit Grant-Writing Help to get it,” says Keith Yurgosky, manager of Inter- www.newPa.com or 1-866-GO-NEWPA. net business at The University of Scranton’s Small Northampton Community College – non-credit Business Development Center (SBDC). “A busi- The Ben Franklin Technology Development Au- six-week Online Grant Writing courses through ness is a risk and government isn’t going to invest thority (BFTDA) – gives competitive grants to en- its “Ed to Go” program. (610) 861-4141 or www. in that. There are financing programs and low- trepreneurial R&D and technology-driven compa- northampton.edu. interest loans for businesses.” nies in Pennsylvania. Visit www.benfranklin.org. To start the process, the SBDC focuses on help- ing people draft a detailed business plan. “That’s PA’s Small Business Advantage program (SBAG) – Other Resources the first step,” stresses Yurgosky. “Figure out how up to $7,500 for equipment or processes that reduce much you need and how the business will be run; energy consumption, promote pollution prevention, Carbon County Economic Development Corp. then we point you in the direction of loan programs and increase profitability. Visit www.dep.state.pa.us (570) 325-2810 or www.carbonecon.com applicable to what the money will be used for.” or e-mail email@example.com. Pike County Industrial Development Corp. Beware of Scams Local 2007 SBAG grantees include: (570) 296-7332 or www.pidco.com “Don’t fall for the scams that are out there,” PIKE: Charles H. Worzel Jr. - $4,820 for an auxil- Pocono Mountain Economic Development Corp. cautions Yurgosky. “I’ve had people pay thousands iary power unit in a long-haul trailer to eliminate (570) 839-1992 or www.pmedc.com of dollars to companies trying to find free money, idling during layovers. and that’s the money they should have used for Small Business Development Center their start-up. Or they’ve paid money for seminars CARBON: Julia’s Family Restaurant - $7,500 (570) 941-7588 that are scams.” air-to-water heat pump to produce hot water for www.academic.scranton.edu/department/sbdc the restaurant, reducing energy use. Panther Valley Grant information is free. If you choose to pay for Mini-mall - $7,500 for high-efficiency geothermal U.S. Small Business Administration help, make sure you are paying for a service, not heating and cooling equipment. www.sba.gov or (800) 827-5722 free information. MONROE: Blakeslee Market - $7,500 for upgrad- Wayne County Economic Development Corp. Do not pay any grant application fee. If you are ed lighting with individual motion sensors to con- (570) 253-5334 or www.wedcorp.org asked to pay an application fee, it is a scam. How- trol new fixtures to conserve energy. Brite Clean- ever, you may be required to show you have financial resources to cover expenses the grant does not cover. The government will not hunt you down to give you a grant. If you haven’t applied for a government grant and someone calls saying you’ve been awarded one, it’s a scam. Report suspected grant scams to the Health and Human Service Fraud Hotline at (800) 447-8477. Where to Find Grant Opportuni- ties Established businesses may qualify for some grants, particu- larly to go “greener.” Grants are also available for high-tech businesses or manufacturers of specialized products for the Defense Department. Keep in mind that most are dollar-match funds. It’s possible your business will be expected to contribute at least 50 percent of the project’s cost. Grants.gov – a central storehouse on over 1,000 government grant pro- grams awarding $400 billion annually – allows you to browse the 26 federal agencies and the 23 categories. Reg- istering a Grants.gov account lets you track your application status. PA Stimulus Programs – a primer on all state programs, grants as well as loans – is offered through the Dept. of Community and Economic Develop- ment. One of them, the Business in Our Sites Program, works to create 10 Pocono Business Journal | May 2008 HEALTHCARE Wayne Memorial’s Emergency Department: No Waiting In The Waiting Room Any More our admissions start in our ED, where more pa- Memorial Hospital has already enhanced the pa- Regional Healthcare tient visits are being recorded year round than ever tient experience in our ED, reducing the wait time Report before. In 2008, we expect to see 20,000 patient in many instances by 50% or more. We welcome visits, compared to 18,600 visits in 2005—a jump summer visitors, who, hopefully, will find us well David Hoff, FACHE, of close to 500 visits a year. prepared. CEO Wayne Memorial’s ED challenges are not unique. According to a recent Harvard Medical David Hoff, MBA, MHA, FACHE, is the president/ School study, the number of people seeking treat- CEO of Wayne Memorial Health System. He has ment in EDs across the country has skyrocketed in 26 years of healthcare administration experience the last decade, while the number of hospitals of- in hospitals and healthcare systems throughout the fering round-the-clock EDs has shrunk. Federal law East and Midwest. He is an active member of the This summer, when the population in our mandates that EDs accept all patients, even those Wayne County Chamber of Commerce, The Greater area swells with an influx of campers and vaca- without health insurance. The combined effect of Honesdale partnership, WEDCO and the Wayne tioners, Wayne Memorial Hospital’s Emergency all this, as outlined in the same study, has been an County YMCA. Department (ED) anticipates adding more doctors, increase in wait times for patients seeking ED care. physician assistants and other mid-level health- (The national average, as reported by the hospital- care providers to handle the expected increase in benchmarking firm Press Ganey, is 4 hours; in HR Tidbit volume. Two years after opening a new multimil- Pennsylvania, it’s 3.8 hours.) By Victoria Mavis lion dollar ED with private treatment rooms and In January, our Board of Trustees approved a a dedicated radiology suite to meet the needs of a new way of doing things in our ED, beginning with Q. When a salesperson quits, is the em- growing community, we continue to be committed contracting ER-One, a Michigan-based physician ployer required to pay out commission to providing the best emergency care possible. group “focused on the belief that people who come on sales that are pending? A hospital’s Emergency Department (ED) is to an ER for care should not wait.” often a patient’s very first impression of the facility. Improving “patient flow-through” is a key A: It depends. It is common for em- How the patient is treated—and how quickly—can objective, and so far Wayne Memorial and ER-One ployers to only think about this when the greatly affect not only whether that patient chooses have made significant advances. More staff have salesperson leaves and requests payment to use the same hospital again for any service, but been added, and no patient waits in the waiting for pending or future sales. To protect also whether his relatives, friends and coworkers room any more. Patients are triaged—evaluated for the interest of all parties, the employer will. Word of good or bad care spreads quickly and care—immediately. In a few months, it is our goal should define the terms at the time the can tarnish or boost the overall reputation of the to “fast track” minor injuries: door to discharge in salesperson is hired and make it part of institution. 60 minutes. the employee’s offer letter. At Wayne Memorial Hospital, close to 70% of Working with our new physician group, Wayne EAST STROUDSBURG UNIVERSITY OF PENNSYLVANIA Is your business looking for more success and strategic growth? Check out the…. ORGANIZATION DEVELOPMENT SEMINAR SERIES Sponsored By: The Center for Research and Economic Development CORPORATE UNIVERSITY Lean Enterprise - Overview 4/30/08 Presented by Vinay Govande, Executive VP, Enterprise Systems Partners, Inc. 8:00 am - 12:00 pm, $165/person Performance Management 5/12/08 Presented by Peter H. Christian, President, Enterprise Systems Partners, Inc. 8:00 am - 10:30 am, $125/person Managing Prots: Increasing Productivity and Protability within your Organization with Limited Resources 5/30/08 Presented by Victoria Mavis, President & CEO, Core People Resources LLC 8:00 am - 4:00 pm, $165/person Ouch! Resolving Conict at Work 6/10/08 Presented by Mary Jane Saras, VP for Leadership Development, Creative Energy Options, Inc. 8:00 am - 12:00 pm, $125/person For Registration and more Information please visit WWW.ESU.EDU/RED Or Call Miguel Barbosa, Director of Workforce Development, 570.422.7920 For assistance or special accommodation, please call 570-422-7920. Pocono Business Journal | May 2008 11 COLUMN Growing Talent in a Rough Climate please recycle this paper Leadership Tips from their CEOs, especially during business down- As an old Chinese proverb says: turns. Here are the four main things they wanted: “Tell me and I’ll forget. Sylvia Lafair honest communication, intensive communication, Show me and I may remember. consistent communication, and most important, Involve me and I’ll understand.” communication that is aligned between what is said I would add to that: “I’ll understand, and I’ll be and what is done. available to be part of the solution.” So what these talented folks want during rough Remember: In turbulent times, we may not times is truth — delivered in large, consistent, be able to direct the wind, but we can adjust credible doses. the sails. Here is an important point to remember: Dur- As a chill begins to blow through the economy, ing tough economic times when stress is higher Sylvia Lafair, Ph.D. is the president of Creative remember that in any business climate, leaders than usual, company leaders are often seen as Energy Options, Inc. and the developer of Total must be “constant gardeners” of the people in their parents who need to make everything OK. It is in Leadership Connections™, an innovative leader- organizations. In fact, with the anxiety that springs the family that we first develop skills for handling ship forum. She can be reached at Sylvia@ceop- up as the clouds form, it’s crucial for leaders to pol- anxiety and fear, and these imbedded patterns tend tions.com or (570) 636-3858. ish up their communication, coaching, and team- to resurface when our primal fears are rekindled building skills. around issues such as job security. Some em- Over the coming months it will be up to com- ployees become quiet and withdrawn, others are pany leadership to help employees stay steady and dramatic and act out, and everyone feels the pull not be pulled down by the fear that comes from the of childhood wounds. In times of stress when you media, the political arena, or even from our own think someone is behaving like a child, s/he usually P&Ls. Most people’s imaginations are programmed is. Stare Down the for worst-case scenarios, and every minute spent wondering, worrying, and gossiping is simply more And often, leaders take on the parent role and want to protect their employees from uncomfortable Computer Screen time away from the business at hand. As the fa- truths. Yet, the people we surveyed said that the Most computer users experience eyestrain, mous psychiatrist Karl Jung once observed, “When more their boss or mentor talked to them as a col- headaches and/or blurred vision from prolonged facts are few, opinions loom large.” So the more league and shared tough information, the more they computer usage. Stressing the visual system can also cause body fatigue and reduced efficiency leaders communicate the facts, the better it is for were able to focus on relevant issues and respond at work. To help, take a ten-minute break every everyone. in a mature and productive manner. hour. Shorter, more frequent breaks will give your I don’t mean spending hour upon hour talking It is vital to encourage team communication eyes a much-needed rest. — that becomes analysis paralysis. What I mean is and to give your employees an opportunity to get letting your folks know what is happening and ask- involved in finding solutions. I’ve seen it happen ing for their input and support. many times: Teams that are confronted with the I once asked hundreds of high-potential em- truth and then asked for their input will come up ployees who had gone through my company’s Total with surprising and unique solutions, ideas that Leadership Connections™ program what they want probably never would have surfaced any other way. The Poconos as a Vacation Area? History Repeats Itself ers will typically vacation in an area and/or visit to indoor water parks, the Yankees’ farm team to Residential with family that has done the same, then over time more live theaters, shopping plazas and more food Real Estate enjoy it so much that they make the economic and options than we have ever had before. personal decision to invest in the area. This vaca- From a real estate point of view, why is this so Dominick Sacci tion destination is what initiated the increase in our exciting? This “transition” is the beginning of the local real estate market in the late 80’s. next real estate cycle in the Poconos. Home buy- So why did the tourism business in the Poconos ers are being shown every weekend why more and suffer in the mid to late 90’s? It simply got stale. If more families call the Pocono Mountains home. you didn’t golf, hunt, or ski, there simply wasn’t a They will be inspired to want to do more than wide variety of things to do here. Tourists stopped vacation here. For so many reasons we are not just coming to the Poconos and started to vacation five “the woods” anymore. Along with affordability, the As the local real estate market transitions, one or more hours away in locations that had more to Poconos has the three most important things when thing has remained consistent over the last couple offer. In order for a geographic location to sustain it pertains to real estate: Location, Location, Vaca- of years: families want to vacation in the Poconos. itself as a recreation and tourism destination, the tion! To help prove this statement’s accuracy, all area has to continue to appeal to a wide variety of one would have to do on a Friday night is stand on recreational needs, and must consistently grow and Dominick J. Sacci is vice president and general Interstate 80 in the Delaware Water Gap and look adapt to those needs. manager for Wilkins & Associates Real Estate, Inc. west. You will see miles and miles of red taillights History has a way of repeating itself. Twenty Sacci has been tracking market statistics for the coming into our area. On Sunday afternoon, stand years ago people wanted to escape “up to the last six years. Market data was compiled from the in that same spot, stare east, and you’ll see the mountains.” Today it is cost-effective, when Pocono Mountain Association of Realtors’® MLS same going home. considering gas prices and the variety of attrac- system. Readers can discuss the residential real Looking back, our area was a huge recreation tions. What tourism we lost in the past, we are now estate market with him at www.pbjonline.com/blog. destination in the eighties and early nineties. Va- capturing again. Gas prices have inspired vacation- cationers from New York and New Jersey would ers from New York and New Jersey to drive shorter drive to “the woods” to visit family members who distances. Along with golfing, hunting, and skiing, had a vacation home here. Before they knew it, families now have options available from gambling they found themselves wanting to stay. Home buy- 12 Pocono Business Journal | May 2008 COLUMN Live United and Get Your Business Involved in the Community By Chris Grape- Frederick Community Service Award and sanofi assistant district attorney, and Board Agency Liaison Garvey pasteur received the Campaign Chair Award. “I was Bernetta Frantz, the chief administrator for ROI Car- honored to have accepted this award on behalf of the bon County Head Start. Businesses that were honored National Volunteer hundreds of employees who generously contributed included Jim Thorpe Market, KNBT, Jim Thorpe Week is being celebrated both funds and their time to make sanofi pasteur’s National Bank, Harleysville Bank, Dom N Ali’s, and from April 27 to May 3. 2007 campaign the most successful to date,” said Dan Fran’s Covered Dish/Restaurant. If you as an employer Kimmel, manager, human resources, and co-chair for As for Pike County, the Bar Louis Restaurant in are not already involved in volunteering, now is a the 2007 United Way/sanofi pasteur internal cam- Milford’s Hotel Fauchère hosted a United Way Ban- great time to start. paign. ner Day and a gourmet gift basket raffle in April. Stu- While many United Ways engage volunteers in In Wayne County, the Fund Distribution Commit- dents at Wallenpaupack Area Middle School did their the fall for their annual Day of Caring, opportuni- tee recently awarded $42,000 to thirteen community part by raising money through “Pennies for Pasta.” ties to help are available year-round. The rewards are organizations providing services directly to Wayne A total of $1,500 was raised, with Mr. Capone’s 6th great, like knowing you made a positive difference in County residents. The Wayne County Division/United grade homeroom collecting the most change and your community. Way Fund Distribution Committee is composed earning lunch at Olive Garden, too. In Monroe County, forty-eight volunteers are par- entirely of volunteers who live and/or work in Wayne Sunday, June 1, is the United Way of Pike ticipating in this spring’s Fund Distribution process. County. The grantees are: The Arc of Northeastern County’s 6th annual Pike County Family Community They are on four panels that help determine grants Pennsylvania, Catholic Social Services of Wayne Expo. It will run from 1:00 to 4:30 p.m. at YMCA for more than forty health/human service programs in County, Honesdale Communities That Care, Habitat Camp Speers-Eljabar off Route 739 in Dingmans four targeted giving areas: Helping Children Succeed, for Humanity of Wayne County, Honesdale Area Min- Ferry. There is no admission charge. Meeting Basic Needs, Promoting Self-Sufficiency and isterium, Honesdale EMS, Lupus Foundation of PA, To become a volunteer, contact the following Strengthening Families. Pegasus Child Advocacy Center, Wayne County Pub- United Ways: Pike County (570) 296-9980, Wayne The United Way of Monroe County recently rec- lic Library, Wayne County YMCA, Voluntary Action County (570) 343-1267, Carbon County (610) 377- ognized volunteers and businesses at its community Center of NEPA and Victims’ Intervention Program. 6400 and Monroe County (570) 629-5657. appreciation banquet held at Shawnee Inn. Horizon Volunteers were in the spotlight at the Carbon Milling, ESSA Bank & Trust, Great Wolf Lodge, County United Way’s recognition dinner on April 24 Chris Grape-Garvey is the community outreach and Weiler Corporation, Engle-Hambright & Davies, and at Macaluso’s in Nesquehoning. Board members who special events director for United Way of Monroe Caesars Pocono Resorts were among the honorees. were stepping down were recognized for their years County. East Stroudsburg University received the Evelyn of service: President Mike Muffley, the county’s Bacon and Eggs with a Side of Politics By Debbie Burke the agricultural community, and the economic development community, and we have been The big news at the first-ever Wayne County able to achieve great things together.” Seven- Chamber’s “Breakfast With the Commissioners” ty-one people attended, a promising turnout Photo credit: Pocono Business Journal held at Cordaro’s Restaurant in Honesdale was that the Chamber’s Executive Director Donna the election: new voting machines, a registration Labar said would lead to other such events surge, and – due to the timing of the breakfast both to inform and provide networking op- – speculation on the victor of PA’s Democratic portunities for Wayne’s business community. Primary. Since the start of 2008, remarked Com- missioner Wendell Kay, an additional 600 voters have registered as Democrats in Wayne, an in- crease he believed was “mirrored throughout the counties.” New machines are in place also: two Wayne Commissioner Chairman Brian Smith told the audience at new optical scanners after the touch-screen melee the first Breakfast with the Commissioners that they are com- mitted to “communication and representation” with one of their caused $293,000 in touch screens to go down major concerns being affordable taxes for individuals and business please recycle the drain when they were decertified by the state. owners. Seated are Commr. Tony Herzog and Dr. Jennifer Stevens, this paper Also purchased were forty ES&S (Election Sys- Wayne County Commissioners’ board member and owner of Hometown Eyecare in Honesdale. tems and Software) AutoMARK Voter Assistance Terminals, ensuring at least one for each district (Wayne has 37). The AutoMARK equipment allows voters with disabilities to mark ballots privately and independently. Commissioner Tony Herzog addressed the group, saying the economy WEDCO Annual Dinner is driven by a “three-legged stool: the Chamber, At the recent annual Wayne Economic Development Corp. dinner, from left, DCED Executive Deputy Secretary John P. Blake; attorney Alfred J. Howell, WEDCO president; and WEDCO’s Executive Director Mary Beth Wood show the new WEDCO logo that is part of a recently completed strategic marketing plan. Photo and information courtesy of Mary Baldwin, The Weekly Almanac. Pocono Business Journal | May 2008 13 NEWS Pitching in to Save Our Planet By Debbie Burke red pickup trucks to run on used cooking oils,” he said, to the cost of $5,000 - $7,000 per vehicle. LTS If Shawnee Inn and Golf Resort is representa- won an award in the Business category. tive of what the travel and tourism industry is doing Sanofi pasteur, in Swiftwater, has adopted to preserve our environment, then the Poconos is numerous Earth-friendly programs, among them working hard to show a ‘green’ face to its visitors using grey water to spray irrigate the property; re- and tourists. This year’s Save Our Planet Awards using a portion of its treated wastewater for cooling Photo credit: Pocono Business Journal from the Women in Business Committee at the towers and boilers, and flushing toilets; storm water Greater Pocono Chamber of Commerce counted dams to minimize runoff and erosion throughout winners in seven categories. Held at Pocono Inne its campus, and the construction of fish ladders in Town in Stroudsburg, the winner of the Travel and Swiftwater Creek. Tourism award went to Spa Shawnee and Salon for its ongoing eco-friendly business practices. Said The other winners of the Save Our Planet awards General Manager Rob Howell, “We are making (besides those noted above) include: a commitment to be green at Shawnee. It’s the right thing to do.” Shawnee has coordinated local Mark Lichty Award: David Bonser (see article on road cleanups, recycles extensively throughout the On hand to accept the Save Our Planet award for Spa page 21 on “Sustainability 101”) facility to minimize waste, initiated a voluntary Shawnee and Salon is Jeromy Wo (at left), Public Business, Honorable Mention: Polysteel Better employee carpooling program, and uses all organic Relations Coordinator; and Ellyn Schindler, manager, World Technology community relations, from sanofi pasteur. Individual: Heidi Secord (organic farmer) or natural products in its spa. The event had two corporate sponsors, LTS Government: Tobyhanna Army Depot Builders and sanofi pasteur. LTS is no stranger to Government, Honorable Mention: Monroe County recycling, with 621 tons of lumber and 486 tons Transit and Twin Boroughs Recycling of drywall recycled in 2007 alone, according to the example in the usage of alternative fuels in Non-Profit: Developmental Education Services Vice President Bud Cartright. The use of recycled our own backyard, LTS’s founder Larry Simon Volunteer Organization: Aquashicola/Pohopoco glass in septic drain fields for the homes LTS builds explained that the next wave of ‘green’ will come Watershed Conservancy is another initiative that is saving tons of waste from re-using cooking oil. “We are moving further from going into landfills (LTS reports needing green, with a bus service running on alternative 125,000,000 lbs. of glass for this effort). Setting fuels like restaurant oils. We are retrofitting all our please recycle EDITOR’S PICK – BOOK REVIEW this paper “Coaching Salespeople Into Sales Champions” By Debbie Burke Tips that can be put to immediate use abound, as in the following examples: One of the most surprising elements of the coaching dynamic in the workplace is that a coach When cold-calling, don’t assume your contact is the should not be dismissively lumped into the “mentor” final decision-maker. Do your research. category. A mentor, says “Coaching Salespeople Into Don’t assume to ‘move the process forward’ Sales Cham- when you receive what you believe is an encouraging pions” author response from the prospect. Delve into his/her concerns, Keith Rosen, confirm the level of interest. typically is Don’t use the same template proposal for everyone not trained to on your call list. What information do they really want coach, only to know? Can you demonstrate how your product/ser- to illustrate vice is clearly different from the competition’s? through his or her own actions For managers who supervise a sales staff, Rosen what issues offers the “LEADS” model. Specifically: Listen; Evoke; an executive Answer/Respond; Discuss; and Support. In well-artic- Image courtesy of John Wiley and Sons in a particular ulated steps, the author takes supervisors by the hand, industry might teaching them how to be more of a coach to their sales be doing in people. One example: tell the sales staff to schedule a day-to-day all their various tasks as if they are all appointments; situation. A block out the time to attend to each family of tasks, like coach is trained returning cold calls, completing weekly sales reports, to key into who and working on proposals. the person is What happens to those truly not cut out to do sales? and what his/ Rosen says if the work ethic, drive, and intelligence are her own triggers all there, “Fire and Hire Them.” See if there is an ap- are for success, propriate place to transfer them within the organization. not manipulating external factors that are applied After all, you are likely dealing with an employee who as a cookie-cutter approach. And guess what, says already has a good knowledge of the product or service. Rosen: not everybody is coachable. He or she must be It makes sense to cut your losses and see if they may receptive to learning about his/her own strengths and successfully be deployed elsewhere. weaknesses and the changes that might be necessary to succeed. Utilizing a step-by-step proven method Title: “Coaching Salespeople Into Sales Champions” for pitching prospects and ultimately closing the sale Author: Keith Rosen is not all there is to the equation. Become a sales Publisher: John Wiley and Sons champion by changing more than methods. Do it by ISBN: 978-0-470-14251-6 changing negative ways of thinking, brought on by Price: $29.95 any number of factors, including the pressure to hit quotas, fear of losing one’s job, etc. Book courtesy of John Wiley and Sons. PBJ’s review display and book are available at Borders Stroudsburg. 14 Pocono Business Journal | May 2008 LEADERSHIP Future Leaders Get Immersed in Local History tunity to meet extraordinary leaders from throughout Leadership Wayne the community. This year’s Leadership Wayne class is brimming with real professionals including school dis- Amy Griffith trict administrators, bank executives, a Realtor, a news- paper publisher, a future magazine mogul, the executive director of the Wayne County Chamber of Commerce, Throughout my career, I had heard of leadership and some county employees. classes offered through various Chambers of Com- So far, the Leadership Wayne experience has been merce; I even had a few friends who attended, but I fantastic for me. My only regret is that I didn’t learn never thought I had the time to attend. I thought I was what Leadership Wayne was all about sooner. busy leading already, but I didn’t know the half of it. The recent meeting of Leadership Wayne at Indian Head Camp Leadership Wayne has introduced me to a complete- included, front row, from left: Donna Labar, Carleen Faatz, Anne Amy Griffith has been in the newspaper advertising ly new crowd of business leaders, government officials Priebe, Jennifer Cruciani, Dr. Nancy Simon, Amy Griffith and industry for over 20 years. During that time, she has and respected Wayne County professionals. Each of Linda Moran; and, back row, from left: Steve Fountain, Al Day worked at various newspapers throughout Delaware, us attending the classes is there to learn, not only from (caretaker at Indian Head Camp), Colleen Steelman, Derek Wil- Florida, and Pennsylvania, including three years at The liams, Peter Chapla, Tom Shepstone (class facilitator), Kate Bryant Weekly Almanac in Wayne County. Griffith served on each other, but also from the wide array of professionals and Michelle Urban. Photo courtesy of Leadership Wayne. who have facilitated our curriculum. the Board of Directors of the Wayne County Chamber of We’ve been coming together as group once a Commerce. month, since September. Some of us knew one another River. when we started, others didn’t, but after seven months, November’s class brought us back to Honesdale we are working as team. where we met the county’s director of planning, Edward Many Leadership classes choose a class project, Coar, and learned of the challenges of small town gov- and we had some lively discussions about ours. We ernment from some of our elected officials. In Decem- Excellence in Public Service debated, voted, and then chose one. This year’s Leader- ship Wayne class is working to refurbish the Civil War ber, we got an overview of crime in the county and the judicial system and we had the sobering experience of Program Accepting Applications memorial in Honesdale’s Central Park, and, as leaders touring the United States Penitentiary outside of Way- so often do, we’ve each taken on our tasks with tons of mart. The Anne B. Anstine Excellence in Public energy and gumption. County health care took center stage in January fol- Service Series is a 10-month leadership train- Here is an overview of what we’ve learned and lowed by human services in February and education in ing program specifically for women who are where we’ve been. March. It seems as though we’ve learned so much about registered as Republicans. Applications are be- In September, we spent a day learning about leader- the county and the systems that make it such a great ing accepted for the next class, with a deadline ship itself. In October, we learned about Wayne County, place to live and work, but there’s a lot more to come of June 1, 2008. Contact Bernadette S. Com- its history, its beauty, its industry and its future. We including arts and culture, economic development and traveled to Indian Head Camp, the Equinunk Historical fort, executive director, at (724) 463-5110 or tourism. Society and explored the magnificent Upper Delaware Throughout this experience, I’ve had the oppor- firstname.lastname@example.org for more information. “ONE OF THE WORLD’S BEST ALL-INCLUSIVE RESORTS” ~FAMILY CIRCLE MAGAZINE Why travel far when your best vacation value is so close to home... 800.966.3562 AN AWARD-WINNING RESORT & CHAMPIONSHIP GOLF COURSE Nestled in the Northeast Pocono Mountains Lake Region www. W O O D L O C H .com Pocono Business Journal | May 2008 15 STUDENT BYLINES Teen Apparel Decisions: Drawing in the Teen Demographic dies. They will go into Hollister or Abercrombie & Fitch Photo courtesy of MCTI because of the appearance of the exterior and the inside. For example, the Abercrombie & Fitch apparel store at the Lehigh Valley Mall has a large picture at its entrance of attractive models to draw attention and business into its The author of this store. Once inside, customers see that the tables and floor year’s Student Bylines are black with spotlights hanging from above, highlight- article, Marissa Ziev ing new items. The interior also has plants and a seating Photo courtesy of MCTI area, creating a comfortable feeling. Besides appearance Graphic design students working on the Student Bylines bringing them into a store, teens will also shop at stores logo project include, in bottom row (from left): Megan because of the music they hear, especially if the music that Elliot, Megan Ewer, Jessica Interlandi, Nicole Cook, is played is very upbeat and somewhat techno. Other stores Rhea Cohen, Kristen Ortiz, Abel Alvardo. Back row: that might not attract so many teens play the top songs Angelica Vicenti, Justin Matt (Student Bylines logo that are being played on the radio. Anthony, a sophomore design winner), Angeline Morrison, Megan McKechan, By Marissa Ziev at Pleasant Valley School District says, “I like to shop at Lacey Bowden, Robert Cruz, Ariella Titcomb, Robert Aeropostale, American Eagle, or Abercrombie & Fitch, Swingle, Briston Reynolds. Below, the winning design. Student, Monroe County Career and Technical Institute because they play good music and their styles match my personality.” Why do teens make the apparel decisions that they do? Teenagers seek to define themselves through their Teenage clothing is said to be an expression of one’s self or clothing, jargon, experiences, hairstyles, and, most of all, even a rebellion against higher authority such as parental group associations. Within a high school there are several figures. Being a teen today means growing up in a world different social groups, and each group has its own beliefs full of drugs, alcohol, technology, and fame-ridden celebri- and behaviors. As a result, different clothing cultures exist. ties, which all adds more pressure onto appearances. Many A lot of teenagers believe that they belong to a certain high teens shop at brand-name chain stores including Aero- school stereotypical clique like Gothics, skaters, jocks and postale, American Eagle Outfitters, Kohl’s and many more. preps. When a teenager wears a lot of dark colors he or Some say they look at the colors and how comfortable the she is seen by society as ‘evil’ or a troublemaker. “I wear clothing is; others say they base their clothing styles on dark colors because they look best on me. I’m not trying to what the latest trend is at the time of purchase. make any kind of statement,” says Kirstin, a sophomore at Teens decide where to purchase their clothing by what Bloomsburg University. attracts them. It could be the displays, the music that is be- Teenagers make their apparel decision based on what ing played or the aroma coming from the store. Some teens they are attracted to and how they perceive themselves. shop at large chain stores because it less expensive and they Their choices are not a statement about who they are. carry different brands of clothing like Mudd, LEI, and Can- Students Peek Through To the World of Work By Debbie Burke PBJ has partnered with Monroe County Technical Institute for a two-pronged project that brings the world of work right to the doorstep of its high school stu- 1151 Oak Street, Pittston, PA 18640 dents. First, we enlisted the help of Nicholas Appruzzi’s Graphic Arts class. Seven- Phone: 570-655-5581 Fax: 570-654-5137 teen students put their creative juices to the test to design a logo that will brand www.nepa-alliance.org our new annual feature, “Student Bylines.” Justin Matt, a 10th grader from Pocono Mountain East, won for his depiction of a crescent-shaped area of PBJ’s coverage First Industries topped by a mortarboard (see logo above, at right). “I plan to go to college, freelance and eventually get a job at an advertising Tourism Program company,” says Matt. Graphic design wasn’t his first love (“I actually wanted to be a fireman,” he admits), but he’s come to find out that he’s very good at design work NEPA Alliance provides direct loans to businesses and it brings him a lot of enjoyment. employing less than 100 individuals in Carbon, All 17 students, said Appruzzi, are “very happy for him because he’s been try- Lackawanna, Luzerne, Monroe, Pike, Schuylkill & Wayne ing hard all year. I really have been pushing him so this just shows hard work pays Counties. off.” Another hard-working student is MCTI’s Marissa Ziev, a sophomore at Pleas- ant Valley High School. She won our Student Bylines competition and has her very Tourism related businesses include: first byline in our paper. Knowing she had to choose a business-related topic, Ziev • Destination Sites wrote a piece that gives retailers an insight into that demographic with more than (historic, heritage, cultural, sporting, amusement, nature, a little spending power: teens. According to Media Buyer Planner, “Teen spend- outdoor recreational or retail venues) ing money…will increase an estimated 3.5 percent annually…from $79.7 billion in 2006 to $91.1 billion in 2011.” Ziev’s observations, therefore, are valuable for • Hospitality marketing experts and economists – as well as parents and educators. Ziev, who (including lodging, restaurants, outdoor activity based businesses) plans to major in robotics and minor in journalism, says music inspires her. The Student Bylines assignment was interesting, she says; “I enjoyed the new chal- • Other businesses that promote overnight visits in Pennsylvania lenge.” The students who participated at MCTI were: Abel Alvarado; Lacey Bowden, Rhea Cohen, Nicole Cook, Robert Cruz, Megan Elliott, Megan Ewer, Jessica For more information, contact: Interlandi, Briston Irby-Reynolds, Matt Justin, Megan McKechan, Angeline Morri- John Wozniak at ext. 242 or email@example.com son, Kayla Neswald, Kristen Ortiz, Robert Swingle, Ariella Titcomb, and Angelica Dave Nat at ext. 243 or firstname.lastname@example.org Vicenti. Future Student Bylines opportunities will be open to students at other schools throughout the Pocono region. For more information, call (570) 421-0100 or email email@example.com. 16 Pocono Business Journal | May 2008 PROFESSIONAL PROFILE This Concert Season, Penn’s By Nick Sergi ence and it features a balcony that has a pan- relax while waiting for a table at the restaurant. It’s one of the best-known spots for live oramic view of fifty miles of Pocono landscape. What’s more, the No Peaking gift shop will entertainment and family fun in the Poconos, double in size. appearing from a distance not unlike a mountain The Expansion There also will be a new loading dock to fa- lodge. But now Penn’s Peak is undergoing an cilitate the movement and loading of equipment expansion that will be completed just in time for Last July, Penn’s Peak officially broke ground for bands that play there, which will be enclosed the warm weather. to begin a 9,500 square-foot expansion that, by a fence for privacy. For patrons, the back This entertainment complex has a reputation when completed, will “relieve congestion and parking lot has been paved and lighting installed for attracting national as well as up-and-coming improve upon several areas of the complex.” for safety after a late-night concert. A new park- acts, and accentuating the performances with the Although there will be no “Grand Re-Opening” ing lot, as well as a pole building for storage, will acoustics of a closed-in concert hall. as the expansion is being conducted in phases, be completed by wintertime. According to Craig Stelling, operations Stelling said that the project coincides with ris- director, the audience ranges from entertainment- ing attendance for the complex’s concert hall Penn’s Peak Radio seekers throughout the Poconos to visitors from and banquet facility as well as Roadies Restau- out-of-state. “While we get visitors from Dela- rant, which is located on the site. “Despite the Perhaps the most significant addition that ware, Connecticut, and New York, (the venue is) economic conditions, people still want to eat, Penn’s Peak will have when completed is a space geared to residents of Scranton/ Wilkes-Barre, see a show, and have fun. We hope they choose on site for Penn’s Peak Radio. The station, cur- Stroudsburg and Allentown. We get to cater to Penn’s Peak.” rently broadcasting out of Palmerton, has com- just about everyone.” The first phase of this expansion project pletely relocated to an elaborate on-site facility last month. The new facility includes offices, production booths and an on- air studio overlooking the parking lot. “We are looking forward to the move,” said radio station manager Casey Parker. Being on-site, he adds, will truly allow the station to be the “voice and face of Penn’s Peak.” This will enable the performers to be interviewed on site and in front of fans before the live shows. Penn’s Peak Radio (PPR) is an Internet radio station and can be heard twenty-four hours a day at www. pennspeakradio.com as well as on Blue Ridge Cable channels 80 and 97 (depending on the area). The station has been broadcasting around the clock since 2005. PPR falls under the Pencor Services umbrella (which also includes Blue Ridge Cable and Penn’s Peak itself). Parker said that revenue is generated by marketing and selling advertisement spots on the air and on the Web site. “We work the same as traditional radio, just not on an FM band,” Parker says, adding that, as in traditional ra- dio, there are live DJ’s who introduce From left, Penn’s Peak Radio DJs include The Doctor, Ann Marie Calabrese, Conrad Flynn and Casey Parker. All bands during the daytime and evening photos courtesy of Penn’s Peak. hours. “I’d like to describe our play list as the place where rock and country collide,” Parker says, indicating that what is played on Penn’s Stelling said that presence of Penn’s Peak in consisted of the installation of a new heating Peak Radio often reflects the styles and types Penn Forest Township benefits the surrounding and air conditioning system. In the process, of music playing at the venue itself. “We rotate communities in a number of ways. For one, the the now-defunct air conditioning units on the genres from rock to country to adult contempo- amusement tax that is paid by the venue goes roof have been removed. This work was ac- rary so that you will rarely hear the same song in back to the township and the school system. A complished without disrupting the restaurant’s a day.” portion of the ticket sales also is applied to non- operation or any shows that had taken place Penn’s Peak Radio also benefits the com- profit initiatives such as the conservation of Penn during that time. munity through charity work with recreational Forest. In addition, the venue also provides jobs More apparent are the cosmetic changes programs such as sponsored softball games. “We for many people living in the area. There are that visitors will see when they arrive. These have the Penn’s Peak softball team, although benefits to surrounding businesses as well. “On improvements include a new entrance, which we are not very good.” Parker said. “Games are the night of a show, we can have up to 1,800 will be located under a steel canopy on what sometimes scheduled with teams from other local people attending. The overflow for Roadies Res- was the back of the building; a new ticket of- businesses. A portion of the money generated for taurant will go to other nearby establishments.” fice; a 30-seat expansion of the restaurant; and their advertisements before the games goes to the Roadies is the Peak’s own family dining experi- a 50-seat bar and lounge where patrons can charity of their choice.” Pocono Business Journal | May 2008 17 PROFESSIONAL PROFILE Peak Reaches New Heights The Penn’s Peak expansion is a multi-phase effort, culminating in 9,500 additional square feet. Fast Facts Upcoming Shows: It’s a Wrap Location: 325 Maury Road, Jim Thorpe, PA Live: Saturday, May 11 Penn’s Peak has become known as a unique 18229. Convenient for residents of the major Richard Marx: Thursday, May29 entertainment complex due to its ability to draw population zones of Hazleton, Scranton, Wilkes- The Machine (a renowned Pink Floyd tribute national acts such as Foghat, Cheap Trick, and Barre, Stroudsburg, the Lehigh Valley and New band): Friday, June 20 Kansas at a concert hall, and also something York City, and ideally located only 4 miles from Kenny Loggins: Wednesday, July 30 more intimate: it has served as host to weddings, Exit 74 of the northeast extension of the Pennsyl- Foghat: Saturday, September 27 trade shows, conferences, and private parties. vania Turnpike. Patrons enjoy the spectacular vistas of the sur- rounding mountains and the country-western Penn’s Peak Concert Hall can accommodate vibe that always remains an important part of 1,800 people Penn’s Peak. It’s important to understand the Web site: http://www.pennspeak.com/ venue’s heritage; it was once known as Ram- blers’ Ranch and was modeled after the Wild No Peaking: the Gift Shop at Penn’s Peak Horse Saloon in Nashville, Tennessee. “We Web site: http://www.nopeaking.com realized that there was a market for younger acts and more classic acts, and we found ourselves Roadies Restaurant and Bar, featuring live expanding to include a little bit of everything,” entertainment and a balcony with spectacular Stelling says. views of the Appalachian Mountains Web site: http://www.roadiesrestaurant.com Penn’s Peak Radio Web site: http://www.pennspeakradio.com/ Parent Company: Pencor Services, Inc. Operations Director Craig Stelling says, “The more people who come through our please recycle doors, the more opportunities we’ll have to this paper cultivate future business, not only for us, but the entire region.” 18 Pocono Business Journal | May 2008 NEWS NY and Philly Corporations Build Their Teams Here By Ken Clark One man’s meat, as they say, may be another man’s poison, but that truism works both ways. Nationally, the subprime mortgage mess and concurrent collapse of Bear Stearns are leaking more economic poison than a toxic waste dump, but for managers of Pocono resorts, busy booking corporate conferences, conventions and retreats this year, those unhappy events are coming up lamb chops. With the corporate bottom line afflicted with what most experts now acknowledge could be the harbinger of a recession and with gasoline prices soaring toward $4 a gallon, CEOs in New York and Philadelphia who Photo courtesy of Great Wolf Lodge still need to get their teams together no longer are looking at the usual convention venues of Orlando, Las Vegas and Maui. Now they want some place less pricey and closer to home – a place like the Poconos where, by consensus, business is booming. “Our conference business has really taken off,” says Edward Mayotte, general manager of Skytop Lodge in Canadensis. “I think (the economic downturn) is impacting us positively because people are taking a hard look at the expense of taking a business trip. When you The Symposium at Great Wolf Lodge, Scotrun, offers space for corporate events, with a focus on consider air fare, being days away from the office and team-building. staying at expensive hotels, all of a sudden those confer- ences become pretty expensive. and this year we seem to be filling up as normal. We bedrooms. Each guest home has a bath, plus additional “Companies are saying, ‘We need belt-tightening keep pushing because you can’t stop and say, ‘Well, meeting space. and we need to watch our bottom line, but on the other we’ve arrived, we don’t have to do anything now; we Drury can offer conventioneers and conferees the hand, we still need to get our corporate retreat in. We just have to wait for the people to come.’ It doesn’t work same range of outdoor activities that Jim Thorpe offers still need to sit down, do our plans and actions, and that way.” everyone all year, ranging from rugged trails for moun- bring our management team together to make sure we’re That “push” is vital in the Poconos where more than tain bikes to wild white-water rafting and the ambience all going in the same direction.’” a dozen resorts are in fierce competition for convention of one of the last true Victorian towns in the Northeast. At Woodloch Pines in Hawley, General Manager business. Each facility needs something special to make Great Wolf Lodge in Scotrun offers more than 6,000 Laurie McEvoy takes an equally sunny view. it stand out to corporate bookers who are looking, not square feet of meeting space for business retreats and “Because we’re located so close to Philadelphia and only for PowerPoint and flip chart capabilities for their other corporate events, with a focus on “team building New York and the surrounding area, if there is concern meetings, but also for recreational and entertainment op- and the reconnection of colleagues and family,” says over gas prices and people cutting back, I think people portunities to build morale and team spirit. Lisa Browning Mitchell, director of sales and marketing. will stay closer to home,” she says. “They’re looking “We have tons of things people can do for team- Even East Stroudsburg University is in the business for greater value for their dollar, which we can provide. building activity,” says Skytop’s Mayotte. “We’re too, not so much for corporations (though some do send Instead of going to the Bahamas or wherever they would bringing up a new adventure set that’s going to have a staffers in for training), but for team-building needed go, they can still have a completely successful program rock-climbing wall and a new paint-ball area. We have by other universities, school districts, and groups like right here in their own backyard.” bike riding and golf and all sorts of interesting things a Leadership Pocono. The facility, Stony Acres, a 119-acre At the Inn at Jim Thorpe, General Manager Dave group can use (to build) a good, productive, effective “adventure camp” in Marshalls Creek, actually is owned Drury also is not inclined to worry about the general team to make sure everybody is on the same page.” by the ESU student body. economic nosedive. McEvoy says Woodloch, now celebrating its fiftieth “We’re just finishing up a $20,000 addition so we “I can’t control that stuff,” he says. “We just keep year, is “not a typical conference center because our can work with people with disabilities,” says Director pushing ahead and doing what we usually do. It seems setting is so conducive to relaxing and our team-building Madeline Constantine. “We have 50 trained subcontrac- like when gas prices go up that it might even help us a program is what truly sets us apart.” Woodloch’s team tors, ranging from high school students to professional bit because people don’t want to travel as far. In general, building experience is enhanced by its guest homes, teachers out in the field.” last year we had a good year. We’ve been pretty steady each of which can house 10 to 12 people in individual Big Blue And Many Others Too, Trek To Poconos By Ken Clark Best Western Inn at Hunt’s Landing (Port Jervis, NY, The Resort at Split Rock: Even in tough economic times, when the bottom serving Pike County): -- The Special Court Judges Association, June 18-21 line on the balance sheet takes precedence over nearly -- Army-Navy Reunion, Aug. 17-24 -- Philadelphia Chapter of Meeting Professionals everything else, business conventions and conferences International, Dec. 26-27 remain an absolute necessity. Fernwood Hotel and Resort: -- Halker Golf Outing; Sebring Group, July 6-9 For corporations, banking institutions, environ- -- Schiff Foods mental groups or any other activist entities, these types -- Salvation Army Skytop Lodge: of events are the only ways in which sales or marketing -- Vineyard Church -- Johnson & Johnson teams can get outside the office for two or three days of -- Master Foods team-building, morale boosting and clarification of mis- Great Wolf Lodge: -- Guardian Life sion. -- Goodguys Rod & Custom Association, Sept. 24-28 -- Pepperidge Farms A quick survey of events coming into the Poconos -- BASF in 2008 produced a mixed bag of results. Some area re- The Inn at Jim Thorpe: -- Fidelity Investment Co. sorts willingly listed their bookings, others were willing -- Philadelphia Triathlon, April 25-27 -- Rockefeller U. to reveal sponsoring corporations, but not the dates of -- Josh Tull Group, May 8-10 -- Aramark their meetings, and still others declined any discussion -- Pittsburgh Home Loan, May 15-16 of their plans because as one spokesperson said: “We -- Joe Hickey Group, June 11-15 Woodloch Pines: don’t want our competitors to know what we’re doing.” -- Century Expo, July 31-Aug. 4 -- General Motors Since bookings continue throughout the year, the -- Verizon list is incomplete, but it illustrates the wide range of The Inn at Pocono Manor: -- Colgate Palmolive businesses scheduling meetings at resorts throughout the -- “Fiat Freak Out”, Fiat-Lancia Unlimited, -- Frito Lay Poconos this year. July 10-14 -- Kraft Foods -- Greenways and Trails Summit, PA Recreation -- IBM and Parks Society, Sept. 28-30 -- Willow Run Pocono Business Journal | May 2008 19 NEWS Reaction: Bypass Hits A Stop Sign Compiled by Debbie Burke The abandonment of this project in particular has left many of the residents of the area with the most incredu- “To maintain progress and address rising costs for PBJ recently asked local professionals and stake- lous looks on their faces. How could our Department of relieving traffic congestion in Marshalls Creek, Monroe holders: Transportation spend what they spent of the taxpayers’ County, the Department of Transportation will resize money to do this project, and leave us all effectively a planned four-lane, limited access bypass. Accord- How will the suspension of work on the Marshalls Creek ‘deserted’? There are also many questions that I think ing to Transportation Secretary Allen D. Biehler, P.E., Bypass affect your business, or business in general, if at PennDOT needs to answer. A few of these are: will PennDOT is focused on this fast-growing region’s all? the Park and Ride still be built on the site of the Flea traffic congestion challenges, and will not let dramati- Market? Will Route 209 be moved away from Mar- cally rising construction costs deter them from reaching “It’s been a mixed reaction. I have heard from clients on shalls Creek at the intersection? Will the lanes be built a solution. The significant increase in costs for cement, both sides of the issue. Some of them felt that the bypass near the Children’s Education and Learning Center, steel and petroleum were among the factors driving the was beneficial to their business and some didn’t. It’s just WaWa, and McDonalds as proposed? There are probably construction price up by 63 percent since 2003. Once es- a shame that the project had been pending for so long, many people with many similar questions depending timated to cost about $68 million, the 3.5-mile proposed properties have been purchased, businesses have relo- on how it affects them, and the status of each contribut- Marshalls Creek bypass is now projected to cost more cated, and we have taken such a step backwards at this ing improvement element that has been started, but not than $200 million. Across the state, other projects are time. The conditions that prompted the bypass project in completed.” undergoing similar reviews because of the dramatic cost the first place still exist. Either way, the Marshalls Creek increases and the pressing bridge needs. PennDOT is as- section of Rt. 209 will continue to thrive and be a terrific Frank J. Riccobono sembling a work group whose charge will be to develop location for commercial business.” Alaska Pete’s a scalable, affordable solution to address Marshalls Marshalls Creek Creek traffic congestion.” Michael J. Baxter, CCIM Broker/Owner Ronald J. Young, Jr., M.P.A. Michael Baxter & Associates District Press Officer Commercial Real Estate and Property Managment Pennsylvania Department of Transportation “It is difficult to express our distress at the postponement Engineering District 5-0 of the Marshalls Creek Bypass. The future of many Allentown proposed job-creating projects that are so important to “There has been a lot of work associated with MCBP, building the tax base necessary to the county, the school and I believe it has spurred a lot of business growth. I district and the townships in the area are in serious have been assured that PennDOT is only reworking the jeopardy.” project from a major highway to a more commercial ac- To voice your reaction on the issue, please send an email cess road that will be much less costly.” Chuck Leonard to firstname.lastname@example.org or send a Letter to the Editor Executive Director at: Pocono Business Journal, Seven Bridge Road, RR #5 Scott Schaller Pocono Mountains Economic Development Corp. Box 5198, East Stroudsburg, PA 18301. Chairman, Middle Smithfield Township Supervisors “In 1985, I had purchased a parcel Stay on Course This Summer at of property from Harvey Huffman at the intersection of Route 209 and Jay Park. My intention was to build a fast food EAST STROUDSBURG UNIVERSITY restaurant which I eventually did and call it Burgers and Company. When I was of Pennsylvania applying for financing for Burgers and Company the most significant roadblock A Member of the Pennsylvania State System of Higher Education that I ran across was rumor or reality that the area was going to be a ghost town in a few short years as a direct result of the Route 209 bypass. Today, at the site Register Now for One or More is a thriving restaurant known as Alaska Pete’s and obviously the area was never Summer Courses at ESU bypassed. All of the businesses in the Marshalls Creek and actually many of the THREE WEEK SESSION STARTS MAY 19 home owners have lived for a very long Select courses from a wide variety of fields. time in the shadow of this project. Even now, it seems that although the project Accelerate your academic program. is over as we know it, the mystery of if, Complete a requirement. what and when this may occur is a major Distance education and home study detriment to business in our area. As far as business impact, I believe that the courses are available. worst case scenario for business is the unknown. If the bypass was completed, it would have helped many of the busi- SUMMER 2008 For a complete schedule nesses by virtue of accessibility. If the Pre-Session and registration project worked as designed, it would information, visit May 19 to June 6 have been a clear benefit to the road-wea- ry travelers on those hot July weekends www.esu.edu when the traffic is backed up to the Dairy Main Session and click on Queen. Actually on any of the critical June 9 to July 18 Summer Sessions. summer weekends, the traffic backed up Or call from the light to (Interstate) 80 is about Post-Session (570) 422-2872. six hundred vehicles. I must also state July 21 to August 8 that there are many (who) believe that the benefits of the bypass, even if completed, are questionable. It does appear to move Register on-line or in person. one problem area and place it in another www.esu.edu area. “The area around Jay Park at least for today will not be bypassed, and the impact will help some and hurt some. 20 Pocono Business Journal | May 2008 LEGISLATIVE ROUNDUP Legislative Roundup panies continue their private coverage. For those companies that were not able to offer coverage, Pennsylvania Access to Basic Care allows them to Compiled by Debbie Burke off employees simply to stay in business? We need to pay a portion of the premium for their employees collectively spread the word about the impending crisis and use the power of group purchasing to get af- Sen. Lisa Baker (R, 20) of the massive utility hike being proposed by PPL.” fordable coverage. Even people who want to do it “Northeastern Pennsylvania has some of the worst on their own and who meet the PA ABC can start tire dumping problems in Pennsylvania. In addition Sen. Patrick M. Brown (R, 16) health savings accounts as long as those accounts to the environmental hazards these sites pose, our Unavailable for comment. maintain the benefits.” citizens are exposed to unnecessary health and safety risks, such as West Nile Virus. Stockpiled tires also Rep. Mike Carroll (D, 118) Sen. Robert J. Mellow (D, 22) catch fire, which is very expensive and difficult to ex- “The logistics and transportation industry in Northeast- “One of the best ways for state government to tinguish, in addition to producing heavy smoke, toxic ern Pennsylvania has grown significantly in just the last impact positively on the lives of all Pennsylvanians air emissions and harmful groundwater runoff. I am four years and has increased economic development in is to make sure our infrastructure--roads, bridges, currently working to assist local governments and our region. Most people aren’t aware that besides driv- sewer, water, utilities--are secure, up-to-date and others in addressing this issue through legislation. ing trucks, many other jobs are available in the industry, able to meet the growing demands of business. Last year, we were successful in providing funding such as computer technicians, customer service repre- Too often, in the past, we’ve watched as busi- to clean up contaminated sites and investigate illegal sentatives and shipping managers. Logistics Northeast ness investment goes to other states that made an dumping through the Hazardous Sites Cleanup Act PA Logistics and Transportation Industry Partnership is infrastructure enhancement program a priority. (HSCA) without raising taxes. I am hopeful that we holding a series of informational events so the public That’s why I am so enthused by the plan to infuse will be able to accomplish something similar through can learn about the industry and apply for jobs. Visit new dollars into roads, bridges, sewer and fresh my bill.” www.nepapeopleonthemove.org and click on the ‘Get water systems. Rebuilding our infrastructure not Going’ logo or contact your local Workforce Investment only helps business, but also puts Pennsylvanians Sen. Lisa M. Boscola (D, 18) Board for more information.” to work.” “The cost of operating a business in Pennsylvania and the Poconos is rising. The cost of gas is ris- Rep. Sandra Major (R, 111) Sen. Raphael J. Musto (D, 14) ing. The cost of health care insurance is rising. “The availability of quality and affordable health care “As the Legislature works toward the goal of What else could be next for Pennsylvania’s business is at or near the top of nearly every lawmaker’s list of energy security and continued emissions reduc- community? According to PPL, your electric bill. priorities. A key to quality health care is keeping good tions, I keep in mind my constituents and the Thousands of businesses could be facing major and doctors in Pennsylvania. On Monday, March 31, House region’s businesses and industry. For businesses, adverse financial decisions in the coming years due Republicans worked to extend the MCARE (Medical rising energy costs can threaten jobs and make our to PPL’s proposed utility rate increase which is up Care Availability and Reduction of Error) abatement for products and services less competitive. I believe a for review by the Pennsylvania Public Utility Com- another year. The MCARE Fund was created to pro- balanced approach to our energy issues makes the mission (PUC). How will your business be affected vide excess limits of coverage to healthcare providers, most sense. An approach that includes coal and when you electric rates increase by 50%? How will thus providing an incentive for doctors especially those other advancing energy technologies is needed. your business absorb that cost? Will it be passed high-risk specialties to stay in Pennsylvania. Unfortu- Continued investment in techniques from scrub- along to your customers, or will you be forced to lay nately, Gov. Ed Rendell tied MCARE abatement to his bing to sequestration will help us reduce emissions one-size-fits-all, gov- and encourage the use of energy resources that we ernment-run health care have in Pennsylvania.” plan which the state Sen- ate will, in all likelihood, Rep. Mike Peifer (R, 139) reject. House Repub- “The MCare Abatement Program expired on licans have developed March 31, meaning many doctors could face the a plan that will provide reality of moving their practice to a neighbor- quality, affordable health ing state if the Pennsylvania General Assembly care for all families at does not act soon. Pennsylvania doctors must healthcareforpafamilies. buy expensive medical malpractice insurance to com. Accessible, quality practice in Pennsylvania. To assist doctors with health care is simply not this exorbitant cost, the state created a fund to possible without a suf- encourage them to continue to practice here. The ficient number of health governor has linked the extension of this program care providers.” to the passage of his health care plan. Republicans support an expanded state health care program, but Rep. Keith McCall (D, not one that raises taxes and we are not willing to 122) hold doctors hostage until it becomes law.” “The top business- friendly priority in the Sen. James J. Rhoades (R, 29) Legislature right now Unavailable for comment. is the Senate’s inaction on the healthcare plan Rep. Mario M. Scavello (R, 176) approved by a bipartisan “A proposal to punish law-abiding firearm owners majority in the House who fail to report a stolen gun within 72 hours was in March. Right now defeated by the House enabling the underlying bill we’re already paying - a more commonsense measure punishing gun law for the uninsured to get violators - to move forward. The House approved health care with higher that bill, which increases punishments on straw premiums. Our plan purchasers of firearms who falsify information on expand health insurance gun registration applications. Straw purchasers for working people, save are people who legally buy guns with intending to lives, reduce health- illegally transfer them to a person prohibited by care costs and make law from owning a gun. The bill is now before the healthcare accessible Senate for consideration.” and affordable for more than a quarter-million Rep. John J. Siptroth (D, 189) people statewide. For “Altering the scope of the Marshalls Creek Bypass those small employers project is bad news and I am very angry at the who have been offering prospect of yet another delay on this project. I coverage, we’re creating contacted Secretary of Transportation Alan Biehler an innovative new $42 to reinforce the importance of the bypass project to million grant program – his fast-growing legislative district. I have warned Continuing Access with Relief for Employers, or CARE – that will be there to help those com- see ROUNDUP page 21 Pocono Business Journal | May 2008 21 NEWS Rising Costs At The Pump Raise Awareness Of ROUNDUP... cont. from page 20 “Green” At Sustainability 101 Workshop the Secretary and the Governor that economic development projects I am working on which By Debbie Burke will bring thousands of high-paying jobs to Monroe and Pike Counties are going to need Green business practices continue to generate buzz, major road improvements, and that potential even among the non-building trades. And according to Toni companies we are encouraging to relocate here Lynch of Better World Building Technology and a member want to see a firm and continued commitment of the Greater Pocono Chamber of Commerce’s Envi- Photo credit: Pocono Business Journal to local infrastructure from the state. I will hold ronmental Committee, the buzz gets louder as gas prices escalate. At a recent “Sustainability 101” breakfast held at Secretary Biehler to his word that the Bypass Shawnee Inn in Shawnee-on-Delaware, attendees from the project will continue, albeit in a scaled down local business community and non-profit sector learned the version. I plan to bring local stakeholders to a basics of what comes down to energy efficiency for busi- work session with the Secretary in the immedi- ness. Lynch, the first presenter, called “ignorance” of green ate future to get this issue resolved.” business practices the biggest cost factor for companies today. The right question to ask when building a facility, he Rep. Edward G. Staback (D, 115) says, is “how many miles per gallon does it get?”, a refer- “This spring I’m focused on our need to pro- ence to the cost of energy per square foot. Monroe County mote outdoor activities, like hunting and hiking, Mechanical engineer Robert Branch (at right) of Delaware Commissioner Theresa Merli said, “Change is uncomfort- to young people in our district and throughout Water Gap, who attended Sustainability 101, said, “Sustain- able, but positive change can impact the environment and ability takes a systematic approach. This is an investment your wallet. There are things you can do in your office the state. These activities not only have a huge that gives you a guaranteed ROI that can be paid off fully spaces that may seem small, but collectively they have a impact to the Pennsylvania economy but also between three and six years. Compared to the stock market, tremendous impact.” The Small Business Development carry on the traditions that are part of the social this has much less risk.” At left is David Bonser of Pure En- Center of Lehigh University discussed its Material Trader fabric of the state’s rural communities.” ergy Technology in Saylorsburg. Bonser is the winner in the program, designed to help businesses exchange ‘trash’ for Individual category in this year’s Save Our Planet Awards sponsored by the Greater Pocono Chamber of Commerce. ‘treasure’ with each other to minimize waste and re-use resources. Pike Forges New ID with Former Scranton PR Exec and former industrial sites, and many of these recovered By Debbie Burke 4. What are Pike’s strongest attributes to help it at- lands are available for economic development. Con- tract new companies? versely, many of Pike County’s forests and mountains Photo courtesy of Pocono Business Journal Scott J. Weiland, former remain untouched, and although our inventory of land communications director Pike County’s quality of life is second-to-none. It is clear that is available for development may be smaller, the vast for The Greater Scranton from the population influx that our quality of life ameni- quantity of land that contributes to our quality of life is Chamber of Commerce ties, working in concert with our proximity to the major second-to-none. and a marketing con- metropolitan cities of the northeast, make Pike County the sultant to The Scranton ideal location for business. According to a 2007 survey 8. Have you relocated, and what does your family Plan, took the helm at the of economic developers by Area Development*, high- think of Pike County? Pike County Chamber of way accessibility is the number one priority for business Commerce in Febru- expansion or relocation. Our location and accessible My wife, Sunny, and I were married last September. Our ary. With a wealth of highway infrastructure are tremendous assets. goal is to move to Pike County from our home in Clarks experience in marketing, Summit sometime in late spring or early summer. Over fundraising, membership, 5. What types of companies do you think Pike should the years our families have had many great experiences in and economic development, PBJ took a glimpse at his be pitching? Pike County, and both of us are thrilled to be moving to first fifty days in office. this beautiful region. Pike County’s proximity to the major urban centers 1. What was your impression of Pike County before of the Northeast opens up a universe of opportunities. 9. What’s in your 5-year plan? coming on board as the new executive director? Companies from around the country have taken notice. Many individuals who live in Pike County commute to Strengthening our economy by attracting and retaining Pike County’s growth is impressive. In the Common- these major metropolitan business centers each day, so it Chamber members and businesses to Pike County is a wealth of Pennsylvania there is no other county that is is a natural fit for their companies to grow here in Pike priority. A quick glance at www.pikechamber.com shows experiencing such rapid population growth, and in addi- County. The Chamber and its partners are very active how we have committed to growing our community and tion, there are few counties in the United States that are with Wall Street West, and we’re very optimistic that our intention is to collaborate with our friends in office, growing more quickly than Pike County. their efforts will bear fruit. However, the strength of the the business community, and our residents to do so. economy of any community is dependent upon its core of 2. What do you see as the top 3 challenges that busi- small businesses. While we work to attract new busi- 10. Other comments? nesses in Pike face today? nesses we work just as hard to grow our local businesses by providing resources to them or helping them access The future is bright in Pike County. I am thrilled by the 1) Pike County businesses are faced with the challenge resources. support and enthusiasm that I have received, and there are of becoming or remaining competitive in a local and many people in Pike County who are willing to volunteer regional economy based on tourism. 2) The national and 6. Fill in the blank: We want Pike to become the next their resources to meet our community’s needs. Each global economy and its downturn have many Pike County _____________. And how will you work with PIDCO day I am inspired, and I am confident that this wave of businesses feeling a pinch on revenue. 3) The rising costs and Harrisburg to make this happen? positivity will continue. of healthcare are also placing financial burdens on our businesses. Pike County has an identity of its own. We want Pike County to have a robust and diverse economy, and this 3. How do you plan to overcome these challenges? goal is balanced with our desire to preserve our natural resources. Our partners in Harrisburg and our economic A strong business community is a community that does development partners are important to our growth, and * Area Development Magazine serves the corporate site business among its fellow businesses. To strengthen our we are seeking ways to strengthen our relationships and selection and relocation industry. Its “2007 22nd Annual tourism industry, partnerships among our community’s explore new opportunities. Corporate Survey” shows that highway accessibility is elected officials, economic development organizations, number one among decision makers for location appeal. and private industries are being formed. Our message 7. What primary differences have you identified Other criteria identified as very important to businesses is that our business leaders should buy local. Meeting between the Scranton region and the Poconos when it include state and local incentives, and affordable, high- new customers and fostering relationships with existing comes to economic development? quality labor. For more information view the report at customers is critical for the success of our businesses. http://www.areadevelopment.com/annualReports/dec07/ Networking opportunities presented through the Pike Greater Scranton has more shovel-ready sites available pdf/corporateSurvey.pdf. County Chamber of Commerce are premier forums for for development, but Pike County possesses more pris- growing personal and local business contacts. In addition, tine natural resources. Over the past decade, economic access to affordable healthcare through ChamberChoice, developers and elected officials in Lackawanna County which is a healthcare program of the Chamber, can give have done a terrific job of recovering mine-scarred land business owners more options for cutting costs. 22 Pocono Business Journal | May 2008 BUSINESS BRIEFS WHO’s WHO BARTUSH BEEHLER BILDUSAS BLACK DiPAOLO FREDERICKS GESTEWITZ GIORDANO HERMAN KOWALSKI LAWRENCE MOORE ROBBINS SCHOCK SCOTT SLINGER SMITH SOKOLOSKI TIMKO TOOLAN WINTERS WOLAK WOMBACKER ZAMA Banack - Mark Banack has been appointed manag- who oversee scheduling and program management er of Coldwell Banker Phyllis Rubin Real Estate’s Bisbing – Michelle Bisbing of the Pocono Moun- of workload for several divisions in the Intelli- Mt. Pocono location. Banack has twenty years of tains Economic Development Corporation has been gence, Surveillance and Reconnaissance, and Com- experience working with buyers and sellers. awarded “Economic Development Professional” by mand, Control and Computer/Avionics directorates. the Northeastern Economic Developers Association Ciprian began her Depot career in 1979. Before Bartush - Anthony Bartush was recognized for (NEDA). Bisbing has been the director of market- becoming chief of the division, she was a logistics thirty-five years of government service during a ing at PMEDC for the past seven years and prior to management specialist in Production Management Length of Service ceremony at Tobyhanna Army that was in workforce development. She currently Directorate’s Air Traffic Control Division. Depot. Bartush is an electronics equipment spe- holds additional certifications as a Workforce De- cialist, Technical Publications and Provisioning velopment Professional and the Pennsylvania Eco- DiPaolo – Domenick DiPaolo and his wife Kelly Branch, Engineering Design, Development and nomic Development Association. She also serves have launched a new company, Civil Crossroads Manufacturing Division, Production Engineering as chair of the marketing committee at Penn’s Consulting Engineers, LLC, in Paradise Town- Directorate. Northeast, and is a Leadership Pocono alumna. ship. Civil Crossroads specializes in construction management and the design of commercial land Bayona - Claudia Bayona has joined Countrywide Black – Rich Black, an electronics technician at development projects. The company provides Bank, FSB, a member of the Countrywide Finan- Tobyhanna Army Depot, was recently recognized design-build services, taking land improvement cial Corporation family of companies as a reverse for his idea to restore malfunctioning Dewar projects from concept to completion. DiPaolo is a mortgage loan consultant. Bayona, who will be Detector Assemblies that will save the Army more professional engineer licensed in Pennsylvania and based in Bartonsville, provides qualified borrowers than $1 million annually. Through the process of New Jersey. He has over fifteen years of experience with viable reverse mortgage solutions, including trial and error, Black discovered that with a minor in design work and construction management for Countrywide’s SimpleEquity loan and the Federal modification to the existing method of cleaning and the private and public sectors. Housing Administration insured Home Equity Con- re-greasing the thermal insulating chamber, several version Mortgage loan. assemblies could be returned to like-new condi- Draus - Stephen Draus has joined the Stroudsburg tion. Replacement assemblies cost $12,926 each. Water & Energy Service Group at Herbert, Row- Beehler - Superior organizational skills and admin- Complexities in the approval process led officials land & Grubic, Inc. Draus will serve as a project istrative abilities paved the way for Resource Man- to adapt Black’s suggestion to a Value Engineering engineer for the Northeast Pennsylvania region. He agement Directorate secretary Mary Pat Beehler, of (VE) Project. Based on the results of an internal will be responsible for performing studies, design Tobyhanna Army Depot, to claim a CECOM-level review, the Electro-Optics Night Vision Division computations, and construction observation; pro- Employee of the Quarter award. She works in the employee expects to receive a monetary award of viding his technical expertise for water, wastewa- directorate’s Manpower and Management Analysis $9,665. ter, and environmental projects; and participating in Division, and earned the U.S. Army CECOM Life business development/client relation activities. Cycle Management Command Team C4ISR Em- Bostrom – Realtor® Lori Bostrom has joined the ployee of the Quarter (Junior Category) Award. Brodheadsville office of Weichert, Realtors Ac- Flory – Lisa Flory has been appointed manager of claim. With expertise in residential sales, she serves Coldwell Banker Phyllis Rubin Real Estate’s Brod- Bildusas - Rimas Bildusas has been appointed clients in Palmerton and eastern Carbon. She is a headsville and Stroudsburg locations. Flory has chief of the Refinishing Branch, Systems, Integra- member of the Pocono Mountains Association of been an agent for over seven years and is an expert tion and Support Directorate at Tobyhanna Army Realtors. The award-winning agent was named a in new construction. Depot. He supervises more than fifty people who 2007 Top Producer while with another company. support all depot shops by coating refurbished or Fredericks - Theresa Fredericks has been vol- fabricated components to prevent corrosion. Prior Ciprian - Amy Ciprian has been appointed chief of unteering her expertise for many years working to his current position Bildusas was a quality assur- the Avionics/Intelligence and Electronics Warfare behind the scenes as co-chair of the Pike County ance inspector. He began his career at Tobyhanna Scheduling Division, Production Management Builders Association and is currently working in February. Bildusas retired from the Air Force in Directorate at Tobyhanna Army Depot. She super- directly with the vendors to promote the success of 2000 as a master sergeant. He served twenty-two vises twenty-five production controllers, logistics the Pike County Builders Association show. years in the aviation maintenance career fields. management specialists and management analysts Pocono Business Journal | May 2008 23 BUSINESS BRIEFS WHO’s WHO Gestewitz - Glenn Gestewitz was recognized for ard has over 25 years of experience in economic Division at Tobyhanna Army Depot. He supervises thirty years of government service during a Length development and has been the executive director thirteen people who make national and overseas of Service ceremony at Tobyhanna Army Depot. of PMEDC since 1995. He is the immediate past travel arrangements for the entire Depot. The new Gestewitz is an electronics mechanic supervisor, president of the Pennsylvania Economic Develop- division will become Tobyhanna’s “one stop shop” Air Traffic Control Division, Intelligence, Surveil- ment Association (PEDA) and is a board member for all travel needs. lance and Reconnaissance Directorate. of Penn’s Northeast. He is one of Monroe County’s representatives on the Pocono Counties Workforce Slinger - Tobyhanna Army Depot’s Howard Giordano – Weichert Realtors Acclaim has an- Investment Board and serves on the executive com- Slinger has been appointed supervisor, chief of nounced the addition of Kristen Giordano to its mittee for the Team Pennsylvania Foundation. the Component Refinishing Branch, Refinishing Brodheadsville sales team. She serves the residen- Services Division, Systems Integration and Support tial needs of individuals and families in Monroe Mitchell – Mark Mitchell of financial services Directorate. He supervises thirty people who clean and Pike Counties. She is a member of the Pocono firm Edward Jones in Stroudsburg has achieved and sand blast various materials prior to painting. Mountain Association of Realtors. Prior to real the professional designation of Accredited Asset Slinger served twenty-two years in the U.S. Navy, estate, she worked for Sony Music Entertainment. Management Specialist from Denver’s College for retiring as a senior chief. Financial Planning. Hawkes - Dr. Peter Hawkes, acting provost and Smith - Terry Smith was recognized for thirty vice president for academic affairs at East Strouds- Moody - John Moody of Tobyhanna Army Depot years of government service during the Length burg University, delivered a paper on Kenneth was selected as chief of the Satellite Communica- of Service ceremony at Tobyhanna Army Depot. Bruffee, nationally known composition expert tions Division. He supervises two hundred forty Smith is a supply systems analyst, Requisitioning and collaborative learning advocate, at the 25th people in six branches. Moody oversees the repair, Branch, Materiel Management Division, Produc- National Conference on Peer Tutoring in Writing overhaul and/or reset of different satellite commu- tion Management Directorate. at Penn State University. The paper, an overview nication equipment, systems and antennas. He also of Bruffee’s development of collaborative learn- oversees systems fielding. Sokoloski - Richard Sokoloski was recognized ing, was presented as part of a panel titled “Living for thirty-five years of government service dur- History: The Brooklyn College Summer Institute in Moore - Matthew Moore has been hired as branch ing a Length of Service ceremony at Tobyhanna Training Peer Writing Tutors.” manager of Pennstar Bank’s East Stroudsburg Army Depot. Sokoloski is a forward repair activity office. He will be responsible for branch sales, project officer, Forward Repair Activity Division, Herman - Dr. Charles K. Herman, Medical Direc- customer service and operations. Moore has over Command, Control and Computers (C3)/Avionics tor of Plastic and Reconstructive Surgery at Pocono five years of banking experience; he was a branch Directorate. Medical Center, has teamed up with Pure Day Spa manager at PNC Bank in East Stroudsburg for in Stroudsburg to develop the first medical day spa nearly three years and a customer relations man- Timko - Sally Timko was presented with a pewter in the area. A medical day spa offers prescription ager for Wachovia Bank in Allentown for two and a candy dish by employer Wayne Bank to honor her grade treatments such as Restylane, Perlane, Botox half years. accomplishment of twenty-five years of service. and chemical peels, in addition to services such as Timko started with the bank as a teller. In 1993, she massages, facials, body treatments, manicures and Robbins - Charles Robbins was recognized for transferred to the bookkeeping department and cur- pedicures. Prescription grade treatments can only thirty years of government service during a Length rently is an electronic banking specialist. performed by a physician. of Service ceremony at Tobyhanna Army Depot. Robbins is an electronics mechanic, Range Threat Toolan - Kevin Toolan was recognized for thirty Hughes - Daniel F. Hughes has just joined Weich- Systems Division, C3/Avionics Directorate. years of government service during the Length ert, Realtors Acclaim’s Tannersville sales team. He of Service ceremony at Tobyhanna Army Depot. brings expertise in residental and commercial sales Saracco - Joseph A. Saracco has joined the Bush- Toolan is the Public Affairs Officer, Command and serving clients in Monroe and Carbon Counties. kill office of Wilkins & Associates. He graduated Staff. from Weichert Academy in New Jersey in 1990 Knauft - Sherry Knauft has joined ESSA Bank & and has since become a Broker in New Jersey Winters - After serving as co-chairman of the Pike Trust as process quality manager. Knauft will be and Pennsylvania, and a licensed New Jersey real County Builders Association, Ken Winters volun- responsible for coordinating activities and depart- estate instructor. Before joining Wilkins & Associ- teered to become the chairman of the 18th Annual ments for all new products and services. Most re- ates, Saracco was a manager at Weichert Realtors Pike County Builders Association (PCBA) Home cently, she was vice president and project manager in Rockaway and Morristown, N.J. and served as Show. He has served on the Board of Directors for Fiserv Solutions, Inc., and previously its vice regional director of the company’s Tri-State Rental since 1995 and was secretary from 2000 to 2007; president and center manager. She has over eleven Division. He was also a co-owner of Townsquare he is now a Life Director of the PCBA. Winters years in management. She is currently enrolled Realtors in Rockaway, N.J. works for Eastern Propane Corp. in Hawley. in a business management program with applied emphasis in Human Resource Management. Scerbo-Godlewski - Carolyn M. Scerbo-Godlews- Wolak - Robert Wolak was recognized for thirty ki has joined the Bushkill office of Wilkins & years of government service during a Length of Kowalski - Tom Kowalski from Wayne Bank Associates Real Estate. Scerbo-Godlewski has a Service ceremony at Tobyhanna Army Depot. was recently honored for achieving fifteen years B.S. degree in biology and an M.B.A. in global Wolak is an electronics engineer supervisor, Cost of service with the bank. Kowalski is in charge management, and worked for sixteen years in the Development and Analysis Branch, Engineering of Resource Recovery and is the loan collections pharmaceutical industry, specializing in computer Design, Development and Manufacturing Division, manager. validation for the past ten years. She is a recent Production Engineering Directorate. graduate of Pocono Real Estate Academy. Lawrence - Philip H. Lawrence, MD, FACOG, an Zama – Nche Zama, MD, Ph.D., was recently OB/GYN physician with PMC Physician Associ- Schock - Arthur Schock was recognized for thirty honored at Pocono Medical Center in celebration ates, Obstetrics and Gynecology, was recently years of government service during the Length of National Doctor’s Day for his hard work and honored at Pocono Medical Center in celebration of of Service ceremony at Tobyhanna Army Depot. dedication. By being the first heart surgeon in the National Doctor’s Day for his hard work and dedi- Shock is a training instructor, Technical Develop- history of Monroe County, Dr. Zama has performed cation. He has been practicing in Monroe County ment Division, Business Management Directorate. over two hundred heart surgeries on local residents, for nearly twenty years and during that time has in many cases saving their lives. He received the delivered many of the babies born in the commu- Scott - Joseph Scott was recognized for thirty years third annual Pocono Medical Center Physicians of nity. He received the third annual Pocono Medical of government service during the Length of Service the Year award. Center Physicians of the Year award. ceremony at Tobyhanna Army Depot. Scott is an electronics integrated systems mechanic supervisor, Leonard - Chuck Leonard, executive director Satellite Communications Division, Communica- of the Pocono Mountains Economic Develop- tions Systems Directorate. Please send all press releases for ment Corporation, has been awarded “Economic consideration to email@example.com Development Professional” by the Northeastern Sincavage - Ralph Sincavage has been appointed Economic Developers Association (NEDA). Leon- chief of the Travel and Transportation Services 24 Pocono Business Journal | May 2008 FOCUS BRIEFS BUSINESS LIST WHAT’s WHAT The ActionCOACH business-coaching franchise (with Girlfriendz specializes in bath and body concoctions opment directors, grant writers, and fundraising and operations in Stroudsburg) has been selected for the including handmade soap by the slice, bath bombs, bath nonprofit consultants representing more than 25 Monroe 2008 Franchise Business Review Franchise 50. Fran- confetti and the newest bath products on the market, in County nonprofits, and independent professionals. Re- chise Business Review conducts its annual evaluation addition to sterling silver creations, home décor, scented cently, the Chapter elected its 2008 officers who include: of national and international franchising organizations candles and pottery bowls. Chapter President, Maryanne Heeter; senior consultant, based on franchisee response, participation level and Farr Healey Consulting, LLC; President-Elect, Dagmaris system size. ActionCOACH was ranked number 41 in Jai Sai Hospitality, LLC has signed an agreement with Cabezas, MS, principal Mares Consultants Nonprofit the Franchise 50 “Large Class” category, which focuses New Generation Hospitality to assume management of Services; First Vice President, Richard Berkowitz, on systems with 200 or more business units. the Hampton Inn / Jim Thorpe Area Hotel, Lehighton. executive director, Sherman Theatre; Second Vice The management change will not affect the Hampton President, Steve Cunningham, vice president Commu- According to State Rep. Keith McCall, Palmerton’s Inn affiliation, and all current staff and management nity Development, Pocono Medical Center; Secretary Alliance Sand Operation will receive a $224,000 grant have been retained. New Generation Hospitality is a Angela Beers, development director, Devereaux; Trea- under the Pennsylvania Department of Environmental rapidly growing hotel acquisition and management com- surer Tanya Olaviany, program director, Big Brothers/ Protection’s Recycling Markets Infrastructure Develop- pany based in Warren, New Jersey. Big Sisters/Catholic Social Services; and Membership ment Grant Program intended to assist state businesses Chair, Norma Fagan, executive director, RSVP. with recycling efforts. Alliance plans to use the grant Heron’s Eye Communications in Milford has won to buy glass-crushing equipment that will allow them the 2008 Governor’s Award for Environmental Excel- RGB Custom Home Builders lead the project to build to recycle 500 tons of mixed-colored, post-consumer lence for producing the public television documentary, a Pocono Builders Association/Habitat for Humanity glass bottles per year. By switching to sand made from Nature’s Keepers, a story of the people of Pike County home in Pocono Township recently. The project manager recycled glass instead of quarried rocks, as the company who are taking a leadership role on land stewardship and was Jon Stonewall, construction operations, from RGB. had used previously, Alliance Sand will reduce the im- smart growth. The film presents Pike County as a model pact of surface mining on the local community. for other communities nationwide that struggle with Stepping Out Tours, LLC of Honesdale recently similar challenges. opened. The company offers transportation services to This summer Camelbeach Waterpark will open its NYC, airports and guided tours. The president is James newest attraction, Pharaoh’s Phortress, a four story, Liberty Homes is serving as construction supervisor Ankin. multi-level family play structure that will feature eight for Monroe County Habitat for Humanity’s 12th house, waterslides, wading lagoon, fountains, spray guns and a which broke ground last month. Technicians at Tobyhanna Army Depot participated 4-story tall, 1,500 gallon water tipping bucket. Sur- in a new repair program to rapidly repair thousands rounding the Wading Lagoon will be poolside cabanas Michael Baxter & Associates Commercial Real of night vision systems stateside and overseas. The and beach chairs. The project will include a new food Estate & Property Management (MB&A) opened the program, called Communications Electronics Evaluation service venue, Cleopatra’s Café. The attraction repre- company’s new headquarters in Stroud Township. Lo- Repair Team, or CEER-T, supports the test and repair sents a $3 million dollar investment which is the largest cated on West Main Street near Tanite Road, the contem- mission of night vision systems and the Single Channel single investment since the inception of Camelbeach. porary 4,000 square foot building houses state-of-the-art Ground and Airborne Radio System (SINCGARS) used technology. in Southwest Asia. After 31 years, Chestnut Hill Nursery, Inc. has re- designed its retail Garden Design Center located on Monroe Career and Technical Institute has launched Wall Street West has allocated more than $500,000 in Route 209 in Brodheadsville. This move is in response two new programs in its Adult Continuing Education di- WIRED funding to develop programming that will boost to growing interest from homeowners who wish to ex- vision, for Paraoptometric (which prepares students for the skill set of workers in northeastern Pennsylvania. pand their living space to the outdoors. The new layout the certified para optometric exam and covers eye care, These funds will be allocated to the second round of In- includes small theme gardens, a water garden, and a glasses and contact lenses, new diagnostic technology, novation Investment recipients. Additionally, Wall Street large raised patio with a built-in grill. “Green Tips”will and patient care) and the Pharmacy Technician, which West has launched its Gap Investments program, which be posted throughout the design center. focuses on medical terminology, anatomy, and business was developed to ensure the workforce and an aligned professionalism. More enhancements to the Adult Con- education and training system are in place to attract and Clemleddy Construction recently participated in “An tinuing Education division, particularly geared towards sustain a financial services sector in northeastern Penn- Introduction to Green Homebuilding” in conjunction the business professional, are anticipated in the near sylvania. The Pocono-based programs/recipients of the with the Pennsylvania Housing/Resource Center and future. second round of Innovation Investments include Innova- Wayne County Builders Association. The seminar cov- tion Institute Professional Development & Curriculum ered topics such as LEED certification, ENERGY STAR The Pike County Builders Association (PCBA) this Planning Project, designed by Lehigh Carbon Com- homes, minimizing disturbance during land develop- year provided the Delaware Valley Vo-Tech with T-shirts munity College. This will offer training for community ment, and resource and energy efficiency. for its Skills USA/VICA Competition held in Hershey, college faculty and high school teachers in critical, edu- Pennsylvania at the Hershey Resorts last month. PCBA cational models and teaching skills essential to preparing Plans are underway to begin construction of a new Executive Officer, Bette Eagan, Len Crescimanno and students for the workplace of today and tomorrow. The community banking office for The Dime Bank in the George Jerus presented the shirts. The PCBA has been Wall Street West Community Collaborative: Facilitat- greater Lake Wallenpaupack region in Palmyra Town- providing the students with moral support and shirts for ing the Education and Workforce Development of the ship near the intersection of Routes 6 and 590. The new the last twelve years prior to each spring competition. Financial Services Industry, developed by the PACom- branch facility will include lobby teller windows, private mission for Community Colleges, will bring together customer service areas, and safe deposit boxes, together The Pike County Chamber Women in Business Com- Lehigh Carbon Community College, Northampton with drive- through lanes for tellers, night depository, mittee held its first workshop of 2008 at TLC Salon & Community College and the Luzerne and Reading Area and an ATM. This community banking office will also Spa with Co-Hosts Enchantment Massage & Body- Community Colleges to form the Financial Services be the new home to the bank’s Trust and Investment and work and Nancy’s Biscotti. Area women were invited Industry Advisory Committee. The committee will help Financial Services departments. to stop by and get their choice of free salon techniques students working towards associate degrees find their from massage, reflexology, anti-wrinkle treatments or a way into the financial service industry through certificate Geisinger Health System is involving patients and fam- hair consultation. programs and career development as well as other initia- ily members in the next phase of an initiative designed tives in Scranton, Erie and the Lehigh Valley. to save lives and reduce cardiac arrests at Geisinger The Pocono Environmental Education Center Northeast hospital campuses in Plains Township and (PEEC) in Dingmans Ferry received a $30,000 grant Wayne Bank’s Milford Community Office recently held South Wilkes-Barre, as well as Geisinger Medical from the Geraldine R. Dodge Foundation. These funds a Financial Check-Up for its customers. Center in Danville. When the Institute for Healthcare support a year-round integration of environmental and Improvement (IHI) launched a nationwide campaign ecology studies with partner schools. This funding al- The Wayne County Builders Association recently in late 2005 to save lives by improving patient care lows PEEC to continue a learning program with students sponsored a workshop titled “Introduction to Green in hospitals, Geisinger was a charter participant and and teachers from PS14 in Bayonne, NJ, and will also Building.” The event was attended by over 50 members established project teams devoted to infection control, expand the program to several more NJ elementary and individual homeowners. Mike Turns, Housing medication safety and other quality measures such as schools. Program Development specialist at the Pennsylvania Rapid Response Teams (RRTs). A Rapid Response Team Housing Research Center (PHRC), offered insight into is a small, on-call group of critical care specialists who Pocono Medical Center has been awarded a three-year building design and construction practices along with bring swift interventional care to a patient in the event accreditation for its digital mammography services by a review of available certification programs and green of a rapid decline. Previously, nurses and other clinical the American College of Radiology (ACR). The ACR products. caregivers could summon an RRT when an emergency accreditation is presented to facilities that demonstrate arose, but recent studies point to a better way to provide high practice standards following a voluntary peer- urgent care more quickly and effectively. review evaluation by the ACR. Please send all press releases for Girlfriendz Boutique, located at 542 Main Street, Pocono Mountains Chapter of the Association of consideration to firstname.lastname@example.org Honesdale, has been opened recently by co-owners Fundraising Professionals (AFP) recently has been (and sisters) Kathy Woodyshek and Shirley Pecko. formed, bringing together nonprofit agency and devel- Pocono Business Journal | May 2008 25 FOCUS LIST CALENDAR OF EVENTS Entertainment Venues Name of Facility Address Phone Web Site Features Contact PO Box 1539 Festivals, concerts, winter recre- Jack Frost/Big Boulder (570) 443-8425 www.jfbb.com Michael Cloeren Blakeslee, PA 18610 ation, lessons 14 West Broadway www.mauchchunkopera- Mauch Chunk Opera House (570) 325-0249 Music, theater, dance, film Christie McGorry Jim Thorpe, PA 18229 house.com Playhouse Lane www.poconoplayhouse. Pocono Playhouse (570) 595-7456 Community theater Mountainhome, PA 18342 com 512 Keystone Street Ritz Company Playhouse (570) 226-9752 www.ritzplayhouse.com Community theater Vincent Scamell Hawley, PA 18428 PO Box 159 www.theshawneeplay- Shawnee Playhouse Shawnee-on-Delaware, PA (570) 421-5093 Community theater Midge McClosky house.com 18356 524 Main Street Sherman Theater (570) 420-2808 www.shermantheater.com Community theater, music, dance Richard Berkowitz Stroudsburg, PA 18360 Disclaimer: If your company is located within Carbon, Monroe, Pike and Wayne in northeastern Pennsylvania and was not included in the listing, please contact Pocono Business Journal so we can ensure it is included in future editions of this focus list. POCONO www.pbjonline.com Contact PBJ for Ad Rates. Regional Business News & Resources www.pbjonline.com e-mail: email@example.com Great Wolf Lodge The “How-to” Experts on Corporate Meetings Pocono Mountains, PA Great Wolf Lodge is not just a meeting facility – it is a meeting destination! Set privately among the woodland oasis of the Pocono Mountains, Great Wolf Lodge is a full-service resort that provides the ideal place for corporate meetings. We cater to the overworked businessperson by offering a creative, one-of-a-kind team building destination. Whether your company is seeking a day of feel-good, get-to-know-one-another activities, or some hard-core physical or mental challenges, Great Wolf Lodge delivers with excellence. Come…learn from the wolf how to strengthen your pack! Call Today! 1.800.978.6303 firstname.lastname@example.org www.GREATWOLF.COM Great Wolf Lodge • 1 Great Wolf Drive • Scotrun, PA 18355 26 Pocono Business Journal | May 2008 CALENDAR OF EVENTS May May 1 Career Exploration, 9:00 a.m. - 2:30 p.m. Held at PA CareerLink Hiring, Training and Supervision, Wayne & Pike County Builders in Tannersville. Call (570) 620-2850 or visit www.cwds.state.pa.us Association. Residential Construction Superintendent course, 8:30 for more information. a.m. - 12:30 p.m. at the PPL Learning Center, Rt. 6, Hawley. Cost: $135 members, $235 non-members, includes light breakfast. Call Brown Bag Monday, Carbon County Chamber of Commerce, Laurie Lourie, Wayne County Builders Association at (570) 226- 12:00 noon. Informal lunch with CCCC management at CCCC Of- 4941 for more information or email info@waynecountybuildersas- Team Based Problem Solving, Northeastern Pennsylvania Industrial fices, 100 North 3rd Street, Lehighton. Reservations are required. sociation. Resource Center (NEPIRC), 8:00 a.m. - 4:00 p.m. NEPIRC, Ha- Call (610) 379-5000 for more information. nover Twp. Course covers productivity improvement training. Cost: BNI Bartonsville, 7:00 a.m. – 8:30 a.m., Howard Johnson’s, Route $295. Call Nancy Markovich at NEPIRC, (570) 819-8966 ext. 110, Membership Appreciation/Business Card Exchange, Greater Po- 611, Bartonsville. Call Jim Connor at (570) 237-5869 for more or e-mail email@example.com. cono Chamber of Commerce, 5:00 p.m. – 7:00 p.m. Skytop Lodge, information. Skytop. Cost: free. Members only. Call (570) 421-4433 for more Intro to CareerLink Services, 10:00 a.m. - 11:00 a.m.; Interview Ba- information and reservations. On the Road Show, Schuylkill Technology Center, Airport Campus, sics, 12:00 noon - 1:30 p.m.; Salary Negotiations, 1:30 p.m. - 2:00 240 Airport Road, Pottsville. 10:00 a.m. - 5:00 p.m. Purpose is to p.m.; Web site Enrollment, 3:00 p.m. - 4:00 p.m. Held at the PA May 13 create a different perspective about and awareness of career op- CareerLink in Tannersville. Call (570) 620-2850 or visit www.cwds. Cash, Customers & Ads That Sell, Held by: ActionCOACH, Reg- portunities within the Logistics and Transportation Industry. Call state.pa.us for more information. istration 7:30 a.m.; networking 8:00 a.m. - 9:30 a.m. Cost: $49.95. Catherine Shafer, Event Coordinator for the Logistics & Trans- Location: TBD, Scranton. Course teaches how to write better ads, portation Industry Partnership, at (570) 288-5313 or visit www. Intro to Tax, Small Business, 6:00 p.m. - 9:00 p.m. Lehigh Carbon how to use customers as your sales force, and how to increase cash nepapeopleonthemove.org for more information. Community College, Donley Center, Lehigh Carbon Community flow and sales. Call (570) 517-7100 or e-mail actioncoachnepa@ College. Cost: $59. Call (610) 799-1940 for more information. epix.net Alotta Latté, PoconoWomen networking session, 4:00 p.m. - 7:00 p.m. Cost: Free. Held at Starbucks, 745 Main Street, Stroudsburg. May 7 Intro to CareerLink Services, 10:00 a.m. - 11:00 a.m.; Interview Call Trudie Lear at (570) 620-4399 or email info@poconowomen. BNI Milford, 7:00 a.m., Mount Haven Resort, 123 Log Tavern Rd., Basics, 12:00 noon - 1:30 p.m.; Salary Negotiations, 1:30 p.m. - com. Milford. Call Carl Pallini at (570) 296-7176 for more information. 2:00 p.m.; Web site Enrollment, 3:00 p.m. - 4 p.m. Held at the PA CareerLink in Tannersville. Call (570) 620-2850 or visit www. May 1, 8, 15, 22 LeTip, 7:01 a.m. - 8:31 a.m., JR’s, Green Tree Drive, East Strouds- cwds.state.pa.us for more information. MS Excel 2003 Level I (12 hrs), 1:00 p.m. - 4:00 p.m. Cost: $150 burg. Call (570) 588-4113 for more information. includes materials. Women in Business, Greater Pocono Chamber of Commerce, University of Scranton’s Center for Professional Training and De- Computerized O’Net Assessments, 9:00 a.m. - 10:30 a.m. Held at 12:00 noon. Cost: $13 Chamber members in advance, $16 non- velopment, O’Hara Hall, Scranton. Call (570) 941-7582 for more the PA CareerLink in Tannersville. Call (570) 620-2850 or visit members and walk-ins. Held at Sycamore Grill, Delaware Water information. www.cwds.state.pa.us for more information. Gap. Topic: “The Government Contractor’s Resource Guide,” presented by Daisy Gallagher of Gallagher & Gallagher and May 2 First Annual Trade Show/Expo, Pocono Mountains Association of sponsored by Nancy Cross, ESSA. Call (570) 421-4433 for more BNI Shawnee-on-Delaware, 7:00 a.m. – 8:30 a.m., Inn at Shawnee, Realtors, The Lodge At Mountain Springs Lake Resort, Mountain information. River Road, Shawnee-on-Delaware. Call (570) 420-8656 or email Springs Drive, Reeders. 11:00 a.m. - 2:00 p.m. Opportunity to meet firstname.lastname@example.org for more information. builders, mortgage lenders, insurance representatives, title company Taxes- S Corp and Partnerships, 6:00 p.m. - 9:00 p.m. Lehigh representatives, landscapers, home improvement contractors, inte- Carbon Community College, Donley Center. Cost: $59. Call (610) Computer Basics, 9:00 a.m. - 10:00 a.m.; Employer Web site rior décor specialists, health and wellness providers. Call Lu Engle 799-1940 for more information. Assistance, 3:00 p.m. - 4:00 p.m. Held at the PA CareerLink in at (570) 424-8846 for more information. Call Gloria Green at (570) Tannersville. Call (570) 620-2850 or visit www.cwds.state.pa.us for 801-1430 for vendor/sponsorship opportunities. Palmerton Area Chamber of Commerce, Monthly Meeting. Loca- more information. tion: TBD. Call (610) 824-6954 for more information. May 8 May 2, 12 BNI Bartonsville, 7:00 a.m. – 8:30 a.m., Howard Johnson’s, Route May 14 MS Word Level I (12 hrs), 9:00 a.m. - 4:00 p.m. Cost: $165 611, Bartonsville. Call Jim Connor at (570) 237-5869 for more BNI Milford, 7:00 a.m., Mount Haven Resort, 123 Log Tavern includes materials and lunch. University of Scranton’s Center for information. Rd., Milford. Call Carl Pallini at (570) 296-7176 for more infor- Professional Training and Development, O’Hara Hall, Scranton. mation. Call (570) 941-7582 for more information. Office and Subcontractors Relations, PPL Learning Center, Route 6, Hawley. 8:30 a.m. - 12:30 p.m. A Residential Construction Superin- LeTip, 7:01 a.m. - 8:31 a.m., JR’s, Green Tree Drive, East Strouds- May 5 tendent Designation course. Cost: $135 Wayne/Pike County Build- burg. Call (570) 588-4113 for more information. Résumés and Cover Letters, 9:00 a.m. - 11:30 a.m. Held at the PA ers Assn. members, $235 non-members, includes light breakfast. CareerLink in Tannersville. Call (570) 620-2850 or visit www. Call (570) 226-4941 or email info@waynecountybuildersassocia- Five Secrets of Successful Job Hunting, 9:00 a.m. - 10:00 a.m.; cwds.state.pa.us for more information. tion.com for more information. One on One Résumés Assistance, 10:00 a.m. - 12:00 noon (must attend the Résumés & Cover Letters class); Résumés & Cover ServSafe Food Safety Training Certification/Recertification, Part I, May 9 Letters, 9:00 a.m. - 11:30 a.m. Held at the PA CareerLink in Tan- 9:00 a.m. - 1:00 p.m. Held at Blooming Grove Fire Hall, 484 Route BNI Shawnee-on-Delaware, 7:00 a.m. – 8:30 a.m., Inn at Shawnee, nersville. Call (570) 620-2850 or visit www.cwds.state.pa.us for 739, Lords Valley. Call (570) 421-6430 for more information or River Road, Shawnee-on-Delaware. Call (570) 420-8656 or email more information. visit monroe.extension.psu.edu and click on Programs, Opportuni- email@example.com for more information. ties and Newsletters. Making Sense of Your Dollars and Cents, MetroAction. 12:00 Computer Basics, 9:00 a.m. - 10:00 a.m.; Employer Web site Assis- Noon - 2:00 p.m. Attendees will learn how to understand business ServSafe Food Safety Training Certification/Recertification, Part II, tance, 3:00 p.m. - 4:00 p.m. Held at the PA CareerLink in Tanners- financial statements and make decisions to improve profitabil- 9:00 a.m. - 2:00 p.m. Held at Blooming Grove Fire Hall, 484 Route ville. Call (570) 620-2850 or visit www.cwds.state.pa.us for more ity. Call (570) 342-7711 or visit www.MetroAction.org for more 739, Lords Valley. Call (570) 421-6430 for more information or information. information. visit monroe.extension.psu.edu and click on Programs, Opportuni- ties and Newsletters. May 9 - July 26 Making Sense of Your Dollars and Cents, MetroAction, 222 Mul- HR Management Essentials, 8:00 a.m. - 12:00 noon, Saturdays. berry Street, Scranton, 12 Noon - 2:00 p.m. Attendees will learn Brown Bag Monday, Carbon County Chamber of Commerce, 12:00 Lehigh Carbon Community College, Schnecksville location. Cost: how to understand business financial statements and make deci- noon. Informal lunch with CCCC management at CCCC Offices, $500. Call (610) 799-2121for more information. sions to improve profitability. Cost: $35, boxed lunch additional 100 North 3rd Street, Lehighton. Reservations are required. Call $10. Call (570) 342-7711 or visit www.MetroAction.org for more (610) 379-5000 for more information. May 10-13 information. International Hardwood Buyers Mission, sponsored by the Pennsyl- The Wayne County Builders Association (WCBA) and the Pike vania Hardwood Development Councils and with NEPA Alliance. Schedule for Lean 6: 101, An Introduction to Lean Manufacturing, County Builders Association (PCBA) are offering their members Opportunity for international wood buyers to meet with Pennsyl- Manufacturers Resource Center, Bethlehem, 8:00 a.m. - 4:00 p.m. the opportunity to earn the national designation of Certified Green vania wood/lumber/wood product businesses. Buyers from Europe, Cost: $300 includes continental breakfast, lunch, refreshments Professional (CGP). The designation can be earned by meeting the Asia and the Middle East. Call Michael Horvath, NEPA Interna- and all materials. Call Angie Bove at (610) 758-4588 for more following National Association of Home Builders (NAHB) require- tional Business Development Manager, at (570) 655-5581 for more information. ments. information. May 15 Registration Deadline, The Business Management for Building May 10 - July 26 BNI Bartonsville, 7:00 a.m. – 8:30 a.m., Howard Johnson’s, Route Professionals course (June 19) at the PPL Learning Center on Rt. 6 HR Management Essentials, 5:30 p.m. - 8:30 p.m., Fridays. Lehigh 611, Bartonsville. Call Jim Connor at (570) 237-5869 for more in Hawley. Call the Wayne County Builders Association at (570) Carbon Community College, Schnecksville location. Cost: $500. information. 226-4941 or the Pike County Builders Association at (570) 296- Call (610) 799-2121for more information. 5589 for more information. Leadership Management: Making Things Happen, Pocono Moun- May 12 tains Chapter of the Association of Fundraising Professionals, 9:00 May 5, 6 Networking Breakfast, The West End Business Group, LLC, 8:00 a.m. - 12:00 noon, Burnley Rehab Center, Stroudsburg. Dr. Lona ISO 9001:2000 Internal Auditor Training, Manufacturers Resource a.m. - 9:00 a.m. at Luna Rossa, Route 209, Gilbert. Includes buffet Farr, ACFRE, will explore the differences between leadership and Center, Bethlehem, 8:00 a.m. - 4:00 p.m. Cost: $425 includes con- breakfast. Guest speaker is Dr. Robert G. Garraty, Ph.D., executive management and identify the skills required to be a good leader tinental breakfast, lunch, refreshments and all materials. Call Angie director of the Pennsylvania Workforce Investment Board. Cost: $15 and manager. Cost: $25 for members, $35 for non-members, in- Bove at (610) 758-4588 for more information. for WEBG members, $20 for non-members, $25 for non-registered cludes morning snack and lunch. Call Norma Fagan at (570) 420- walk-ins. Call Toni Schrader at (570) 972-0563 for more informa- 3747 for more information or e-mail firstname.lastname@example.org. May 5, 12 tion or email email@example.com. MS Word 2007 Level I, 9:00 a.m. - 4:00 p.m. Cost: $165 includes On the Road Show, Northampton Community College, 3 Old Mill materials and lunch. University of Scranton’s Center for Profession- Performance Management, 8:00 a.m.-10:30 a.m. Cost: $125. Road, Tannersville, PA 10:00 a.m. - 5:00 p.m. Call Catherine Sha- al Training and Development, O’Hara Hall, Scranton. Call (570) Increase productivity and profitability within your organization fer, event coordinator for the Logistics & Transportation Industry 941-7582 for more information. with limited resources, presented by President Peter H. Christian, Partnership, at (570) 288-5313 or visit www.nepapeopleonthe- Enterprise Systems Partners, Inc. Call Miguel Barbosa, ESU direc- move.org for more information. May 6 tor of workforce development, at (570) 422-7920 or visit www.esu. Business for Breakfast, Greater Pocono Chamber of Commerce, edu/red. 556 Main Street, Stroudsburg, 7:30 a.m. – 9:00 a.m. Topic: Market- see May page 27 ing. Cost: $10. Call (570) 421-4433 for more information. Pocono Business Journal | May 2008 27 CALENDAR OF EVENTS May 21 Milford. Call Carl Pallini at (570) 296-7176 for more information. MAY... cont. from page 26 BNI Milford, 7:00 a.m., Mount Haven Resort, 123 Log Tavern Rd., Milford. Call Carl Pallini at (570) 296-7176 for more information. LeTip, 7:01 a.m. - 8:31 a.m., JR’s, Green Tree Drive, East Strouds- May 16 burg. Call (570) 588-4113 for more information. BNI Shawnee-on-Delaware, 7:00 a.m. – 8:30 a.m., Inn at Shawnee, LeTip, 7:01 a.m. - 8:31 a.m., JR’s, Green Tree Drive, East Strouds- River Road, Shawnee-on-Delaware. Call (570) 420-8656 or email burg. Call (570) 588-4113 for more information. Career Exploration, 9:00 a.m. - 2:30 p.m.; Web site Enrollment, firstname.lastname@example.org for more information. 8:00 a.m. - 10:00 a.m. Held at the PA CareerLink in Tannersville. One on One Résumé Writing Assistance, 9:00 a.m. - 12:00 noon Call (570) 620-2850 or visit www.cwds.state.pa.us for more infor- Monthly Breakfast, Greater Pocono Chamber of Commerce, 7:30 (must attend the Résumés & Cover Letters class); Five Secrets of mation. a.m. Cost in advance: $10 Chamber members, $14 non-members. Successful Job Hunting, 1:00 p.m. - 2 p.m. Held at the PA Career- At the door: $12 Chamber members, $18 non-members. Held at Link in Tannersville. Call (570) 620-2850 or visit www.cwds.state. May 28, 29 Pocono Inne Town (formerly Best Western Pocono Inn), Strouds- pa.us for more information. Green Building for Building Professionals, The Wayne County burg. Sponsored by Pennstar Bank, special program by PATH Builders Association and the Pike County Builders Association at (Pocono Area Transitional Housing). Call (570) 421-4433 for more May 22 Lukan’s Farms in Hawley. Call the Wayne County Builders Asso- information. BNI Bartonsville, 7:00 a.m. – 8:30 a.m., Howard Johnson’s, Route ciation at (570) 226-4941 or the Pike County Builders Association 611, Bartonsville. Call Jim Connor at (570) 237-5869 for more at (570) 296-5589 for more information. The 5S System for Workplace Organization and Standardization, information. Manufacturers Resource Center, held at Reading Chamber of May 29 Commerce. 8:30 a.m. - 4:30 p.m. Cost: $300 includes continental On the Road Show, Johnson College, 3427 North Main Avenue, Bizzy Awards Registration Deadline, Greater Pocono Chamber breakfast, lunch, refreshments and all materials. Call Angie Bove at Scranton, 10:00 a.m. - 5:00 p.m. Call Catherine Shafer, Event Co- of Commerce. Five nominees will be chosen and announced in (610) 758-4588 for more information. ordinator for the Logistics & Transportation Industry Partnership, August. Winners will be announced at a televised red-carpet awards at (570) 288-5313 or visit www.nepapeopleonthemove.org for more banquet on September 25 at Fernwood Resort, Bushkill. Call the May 19 information. Greater Pocono Chamber of Commerce at (570) 421-4433 or visit Résumés and Cover Letters, 9:00 a.m. - 11:30 a.m. Held at PA Ca- www.BizzyAwards.com for more information. reerLink in Tannersville. Call (570) 620-2850 or visit www.cwds. May 23 state.pa.us for more information. BNI Shawnee-on-Delaware, 7:00 a.m. – 8:30 a.m., Inn at Shawnee, BNI Bartonsville, 7:00 a.m. – 8:30 a.m., Howard Johnson’s, Route River Road, Shawnee-on-Delaware. Call (570) 420-8656 or email 611, Bartonsville. Call Jim Connor at (570) 237-5869 for more Brown Bag Monday, Carbon County Chamber of Commerce, 12:00 email@example.com for more information. information. noon. Informal lunch with CCCC management at CCCC Offices, 100 North 3rd Street, Lehighton. Reservations are required. Call Computer Basics, 9:00 a.m. - 10:00 a.m.; Employer Web site On the Road Show, Luzerne County Community College, 1333 (610) 379-5000 for more information. Assistance, 3:00 p.m. - 4:00 p.m. Held at the PA CareerLink in South Prospect St, Nanticoke, 10:00 a.m. - 5:00 p.m. Call Catherine Tannersville. Call (570) 620-2850 or visit www.cwds.state.pa.us for Shafer, event coordinator for the Logistics & Transportation Indus- May 20 more information. try Partnership, at (570) 288-5313 or visit www.nepapeopleonthe- Intro to CareerLink Services, 10:00 a.m. - 11:00 a.m.; Interview move.org for more information. Basics, 12:00 noon - 1:30 p.m.; Salary Negotiations, 1:30 p.m. May 26 - 2:00 p.m.; Web site Enrollment, 3:00 p.m. - 4 p.m. Held at the Brown Bag Monday, Carbon County Chamber of Commerce, 12:00 May 30 PA CareerLink in Tannersville. Call (570) 620-2850 or visit www. noon. Informal lunch with CCCC management at CCCC Offices, BNI Shawnee-on-Delaware, 7:00 a.m. – 8:30 a.m., Inn at Shawnee, cwds.state.pa.us for more information. 100 North 3rd Street, Lehighton. Reservations are required. Call River Road, Shawnee-on-Delaware. Call (570) 420-8656 or email (610) 379-5000 for more information. firstname.lastname@example.org for more information. Monthly Meeting, Lehighton Council of the Carbon County Chamber of Commerce, Beacon Restaurant, 5:30 p.m. Speaker: May 27 Managing Profits, East Stroudsburg University Research and Dale Freudenberger with the Delaware & Lehigh National Heritage Intro to CareerLink Services, 10:00 a.m. - 11:00 a.m.; Mock Inter- Economic Development, 8:00 a.m. - 4:00 p.m. Cost: $165. Increase Corridor. Topic: Downtown Revitalization. views, 1:00 p.m. - 2:00 p.m.; Web site Enrollment, 3:00 p.m. - 4:00 productivity and profitability within your organization with limited p.m. Held at the PA CareerLink in Tannersville. Call (570) 620- resources, presented by Victoria Mavis, Core People Resources Taxes, the Sole Proprietor, 6:00 p.m. - 9:00 p.m., Lehigh Carbon 2850 or visit www.cwds.state.pa.us for more information. LLC. Call Miguel Barbosa, ESU director of workforce develop- Community College, Donley Center. Cost: $59. Call (610) 799- ment, at (570) 422-7920 or visit www.esu.edu/red. 1940 for more information. May 28 BNI Milford, 7:00 a.m., Mount Haven Resort, 123 Log Tavern Rd., Tri-Chamber Business Card Exchange, Wayne County Chamber of Commerce. Call (570) 253-1960 for more information. May 20 - 22 Green Belt, Manufacturers’ Resource Center, Bethlehem. Center for Professional Training and Development please Enroll in our Friday Morning Workshops recycle this Customer Service: Time Management paper New World Technology–Old World Service Friday, June 6 Friday, June 20 9 a.m. – 1 p.m. “Making Connections Happen” 9 a.m. – 1 p.m. Fee: $95 (includes materials & lunch Fee: $95 includes materials & lunch For All Your Workforce Training and Training Tomorrow’s Workforce Today Recruitment Needs 570-620-2850 (570) 941-7582 www.cwds.state.pa.us www.scranton.edu/cptd email@example.com POCONO www.pbjonline.com Coming Next Month ... June 2008 Regional Business News & Resources Wage Equity in the Poconos • Economic Experts Weigh In: Reaction to current findings from PBJ/BERG wage study • The State of the Unions: Management’s perspective on avoidance – or co-existence • Manage Your Merger: Two companion pieces on due diligence and the transition/ assimilation process • Chamber Roundtable: The Poconos’ chambers and councils and how they compare www.pbjonline.com • Professional Profile: The Stroudsmoor Country Inn 28 Pocono Business Journal | May 2008 PBJ REGISTER DEEDS lene Katsch, $370,000 Amy and Chad Sensening, Wells Fargo Bank, $315,000 Lehman Township Carbon County Damascus Township Robert Englert to Clifford Westfall and Dorothy Rickey and Robin Kimble, Countrywide Bank, $417,000 Kevin and Dana Ahnert, MERS/Amtrust Bank, $417,000 Franklin Township Clarke, $380,000 Edward and Mildred Cooper, MERS/Citimortgage, Kalian at Poconos LLC, PNC Bank NA, Lawrence Higgins to Spectrum 209 Partners LP, Dewitt and Elaine Boyce to Richard Knox, $384,000 $8,315,000 $2,630,000 $329,000 Evette Merced and Antonio Garcia, MERS/ Kalian at Poconos LLC, Yardville National Bank, Cary Rosenwald to William Fellenberg, $390,000 Primelending, $410,744 $16,700,000 Monroe County Dyberry Township Theresa and Mark Williams, JP Morgan Chase, $385,500 Milford Borough Barrett Township Leon and Graciela Garry to Mary Louise Skinner, Craig Evan Associates Inc., Quantum Corporate James and Amanda Rice/Buck Hill Falls Company $720,000 Pocono Township Funding Ltd , $1,200,000 to Lawrence and Elizabeth Block, $356,000 Sharon Webb, Countrywide Bank, $417,000 CJMJ LP/9 Grand Inc., Wachovia Bank, Honesdale Borough Thomas and Hulya Hartley, MERS/USAA Federal $1,280,000 Chestnuthill Township Marketplace Main Street Limited Partnership Savings, $321,500 LTS Development LLC to Ricardo and Virginia to Thomas and Barbara Theobald, $567,000 Gregory and Caroline Segall, Bank of America, Milford Township Busi, $472,600 Marketplace Main Street Limited Partnership to $540,000 Elisa Adler, MERS/Countrywide Bank, $320,000 Marketplace Properties, $900,000 Peter and Juanita Nero, Washington Mutual, Rose Financial Ltd., Wayne Bank, $1,150,000 Hamilton Township $322,050 Thomas Jost and Michele Antoniato to Sean and Lake Township Palmyra Township Jill Kuhenbeaker, $349,000 Joseph and Teresa Zuardo to James and Patricia Polk Township Judith and Andrew Bookin, Dime Bank, $615,000 Kevin and Brenda Brazee to Patricia Setar, Fleming, $300,000 Theresa and Mark Williams, JP Morgan Chase Kenneth and Robyn Battiato, Dime Bank, $335,000 Bank, $385,500 $382,044 Cooba Inc to Angelo and Jennifer Borzio, Lehigh Township Patricia Wilson and Marjorie Luchart, Bank of Ronald Werner, Commerce Bank/North, $405,000 $375,000 Edward and Elvira Aronzon to Christina Myers America, $300,240 Christian and Gwendolyn Mills, M&T Trust Marino and Santarelli to Hewitt Associates LLC, and Joseph Poliseno, $352,500 Patricia Wilson and Marjorie Luchart, Housing Company, $364,000 $500,000 and Urban Development, $300,240 Thomas and Denise Serio, Wayne Bank, $300,000 Hewitt Associates LLC to Robert and Karen Paupack Township Eckhoff, $500,000 Dorothy Worth to Andrew and Keri Hostetler, Price Township Shohola Township $400,000 Ramon Nazario and Santa Garcia, JP Morgan Mark Murphy, Wells Fargo Bank, $450,000 Jackson Township Chase Bank, $361,000 Mark Murphy, Housing and Urban Development, Four Seasons at Camelback LP to Maria Bara, Salem Township Robert Williams, MERS, $306,000 $450,000 $310,000 Roslyn and Arthur Posner to Marine Investments, Timothy Hare and Marietta Taccad, MERS/Flag- Catherine and William Averona to Anthony and $500,000 Ross Township star Bank, $351,000 Bernadette Clay, $345,000 Joseph and Barbara Bordonaro, MERS/Country- Thomas and Joanne Schmidt, MERS/HSBC Mort- wide, $328,000 gage, $344,000 Middle Smithfield Township MORTGAGES James and Caroline Rabold, Vincent and Theresa Spingola, $550,000 Westfall Township Toll PA IV to David Cooper, $351,891 Toll PA VI to Antonio Garcia and Evette Merced, Carbon County Berta Estates LLC, Walden Federal Savings and $430,505 Smithfield Township Loan Association, $1,500,000 Franklin Township Rudolph Vegliante, Lafayette Ambassador Bank, Pocono Township Spectrum 209 Partners LP, Harleysville Savings $324,000 Wayne County Annie Wyche to Sharon Webb, $590,000 Bank, $1,972,500 Rock-Tenn Converting Co., Wachovia Bank James and Laura Miller to Peter and Juanita Nero, National Association, $350,000,000 Buckingham Township $339,000 Kidder Township South Frank and Jane Hess, First National Bank of Palm- Lavland, Community Bank & Trust Co., LTS Development LLC to Henry and Maria Pocono PA Properties, LLC, Sovereign Bank, erton, $300,000 $6,000,000 Turcios, $332,800 $328,000 Michael and Cynthia Moncalieri, ESSA Bank, $375,000 Damascus Township Price Township Lehigh Township Clifford Westfall and Dorothy Clarke, MERS, Middle Smithfield Township and LTS Develop- Gary Makuch, Pennsylvania State Employees Stroud Township $304,000 ment LLC to Ramon Nazario and Santa Garcia, Credit Union, $378,000 Kirk Dennis and Donna Mamby, MERS/USAA $379,800 Federal Savings, $367,000 Dyberry Township Penn Forest Township DEPG Stroud Associates, First National Commu- Mary Louise Skinner, Leon and Graciela Garry, Ross Township Russell Mitchell, Wells Fargo Bank, $310,000 nity Bank, $650,000 $420,000 Blue Ridge Real Estate Company to Joseph and Iosif Feldsherov, Unity Bank, $1,900,000 Richard Spezzano and Raymond Miller, Lafayette Barbara Bordonaro, $345,490 Marc Beerman, Bank of America, $415,000 Ambassador Bank, $324,000 Honesdale Borough Lydia Davis to Richard Jacoby and Doris Kinsley- Penn Forest Entertainment LLC, Harleysville Khemraj and Mayuri Sedani, Pocono Community Thomas and Barbara Theobold, Honesdale Na- Jacoby, $390,000 National Bank, $1,500,000 Bank, $400,000 tional Bank, $510,000 Hamilton Township, Mary Young and Wanda Maury Road Properties LLC, Harleysville Na- Don and Rosa Colon, JP Morgan Chase Bank, Marine Investments, Honesdale National Bank, George to Monroe-Pike Land LLC, $495,000 tional Bank, $1,500,000 $382,660 $470,000 Evelyn Estates LLC, Harleysville National Bank, Jerome and Sarah Curry, MERS/PHH Mortgage, Marketplace Properties, Honesdale National Bank, Stroudsburg Borough $1,500,000 $323,164 $545,000 Donald and Loriann Mulvey, MERS/Amtrust, George, Paul and Ann Russell/The Russell Fam- ily Partnership to Main Street Landing LLC, Monroe County $368,000 Lake Township $550,000 Malichi Youman, First National Community Bank, Daniel and Pamela Bauer, National City Mortgage, Barrett Township $378,575 $350,000 Stroud Township Fairbanks Motel and Marina, Julie Kim, $540,760 Edward Wess, Wells Fargo Bank, $343,000 Nicholas and Maria Aloi, MERS, $327,750 NVR Inc /Ryan Homes to Kirk Dennis and Donna John and Anne Gershey, Wells Fargo Bank, Mamby, $382,395 Chestnuthill Township Tobyhanna Township $$325,000 Edward and Barbara McLeod to Roger McFadden, Michael and Sarrie Mattson, MERS/Countrywide, MG09/Maygreen Properties, Lafayette Ambassa- $315,000 $385,000 dor Bank, $532,000 Lehigh Township LTS Development LLC to Don and Rosa Colon Ricardo and Virginia Busi, HSBC Mortgage, Gearhart Properties, ESSA Bank, $345,000 Veneta Butler, MERS, $408,500 and Mary Jarvis, $402,800 $400,000 John and Cheryl Corr, MERS/First Constitution Gilbert Commons Inc., Equity One, $355,000 Bank, $328,500 Mount Pleasant Township Tobyhanna Township Deborah Waddell, MERS/Quicken Loans, Donald and Dolores Price, PNC Bank, $417,000 William Anton and Paul Ludick, Honesdale Na- Shawn and Jean McClellan to John and Cheryl $308,500 Robert and Jill Seskin, Mellon Trust of New tional Bank, $400,000 Corr, $365,000 Terence and Debora Connelly, MERS/Wachovia England, $320,000 D Douglas and Joan Johnson to Donald and Dolo- Bank, $417,000 Albert Storm, Bank of America, $300,240 Paupack Township res Price, $575,000 Frederick and Ann Bevan, Pocono Community Albert Storm, Housing and Urban Development, Timothy and Tracy McHale, Dime Bank, $405,000 Michael and Kelly McCafferty and Timothy Bank, $$300,000 $300,240 Stephen and Marquita Kaminsky, Washington and Bridget Crozier to Robert and Jill Seskin, Michael and Theresa Castellano, Citizen’s Na- Mutual Bank, $353,500 $400,000 Hamilton Township tional Bank, $350,000 Albert Silverman and Christina Buckley, National Brian and Anne Marie Robbins to Carmen and Brad and Staci Calligari, MERS/PHH Mortgage, Frank and Elaine Cacchione, Preferred Capital City Mortgage, $999,000 Laura Saginario, $315,000 $364,000 Bido Inc , $550,000 Sean and Julie Kuhenbeaker, MERS/M&T Bank, Robert and Carol Ray, ESSA Bank, $417,000 Salem Township $314,100 Swinick Realty Inc., First National Community Tunkhannock Township Kenneth and Laura Chatman to Luis and Clarissa Chidanand Inc , Silver Hill Financial, $675,000 Pike County Bank, $325,000 Candelaria, $325,000 Desmond and Finola Conboy, MERS/American Andrew and Keri Hostetler, MERS, $320,000 Partners Bank, $409,500 Blooming Grove Township Jamie and Gerald Miller, Wayne Bank, $326,400 Pike County Valerie Gowie and Vladimir Melchiori, MERS/ Residential Funding, $343,000 Michael and Beatrice Kellett, MERS/HSBC Mort- gage, $369,000 Eric and Jennifer Kristyniak, Fidelity Deposit and Discount Bank, $304,800 Dingman Township Connie Merwine and Joseph Hanyon, ESSA Bank, James and Kristine Sorenson to Mark and Irene $700,000 Delaware Township South Canaan Township Fenstermacher, $319,300 Rodney and Susan Yetter, Clarion County Com- Steven Segall, National City Mortgage, $319,000 David and Ninette Clark, MERS, $355,500 Milford Realty Building Associates LP to Eduardo munity Bank, $428,184 Kenneth and June Osterman, MERS/National and Heather Benforado, $362,000 Angelo and Jennifer Borzio, Wells Fargo Bank, Future Mortgage Inc , $300,000 Milford Realty Building Associates LP to Chris- $350,000 Benjamin and Kim Gabriele, MERS/Countrywide, Dingman Township NEW CORPORATIONS / tine Kmiec, $412,000 $327,000 Marcia and Erwin Guberman, RBS Citizens NA, FICTITIOUS NAMES Joseph Bator, AFC Reverse Mortgage, $300,240 $312,000 Greene Township Eugene West to Steve Mishoe, $450,000 Joseph Bator, Housing and Urban Development, Matthew and Mary Ann Maniace, Sun National Carbon County $300,240 Bank, $9,000,000 Lackawaxen Township Christine Kmiec, MERS/First Horizon Home AccreTerra, erosion sedimentation, 189 North Jeffrey and Lauren Sardis to James and Clare Jackson Township Loans, $412,000 Lake Drive PO Box 499, Lake Harmony, Brian Sloane, $602,500 8149 Mountain Road, First National Bank of Thomas Asprea, National City Mortgage, Rafferty. Gerald and Melissa Rizzieri to Richard and Marie Palmerton, $336,000 $342,000 American First Realty, Inc., sale & rental of Bove, $560,000 Anthony and Bernadette Clay, MERS/Homecom- residential & commercial real estate, 2 East Ridge ings Financial, $327,750 Greene Township Street, Lansford. Milford Borough Steve Mishoe, MERS/Countrywide Bank, Carbon Premier Realty LLC, real estate, 2 East Gerald Hansen to CJMJ LP, $1,600,000 Middle Smithfield Township $360,000 Ridge Street, Lansford. David Cooper, TBI Mortgage, $334,290 Colaviti Construction, LLC, construction, 215 Shohola Township Kalian at Poconos, Yardville National Bank, Lackawaxen Township Packerton Dam Drive, Lehighton. Thomas and Amy Walker to David Steinke, $8,315,000 Michael and Connie Faranello, ESSA Bank & Competitive Leasing LLC, auto sales, 500C $355,000 Gloria Yun, MERS/Countrywide, $697,000 Trust, $417,000 Bridge Street, Weissport. Carolyn and Robert Treier, Wells Fargo Bank, James and Clare Sloane, American Federal Mort- CorVin, Inc., restaurant, 32 West Fourth Street, Wayne County $300,240 Carolyn and Robert Treier, Housing and Urban gage Corporation, $482,000 Theodore Edgar, Vertical Lend Inc., $544,185 Jim Thorpe. DKN Development, Inc., land development, con- Berlin Township Development, $300,240 Theodore Edgar, Housing and Urban Develop- struction and management, 57 Red Ridge Trail PO Edward and Helene Simone to Edward and Dar- Renita Roundtree, Countrywide Bank, $363,500 ment, $544,185 Box 65, Albrightsville. Pocono Business Journal | May 2008 29 PBJ REGISTER Eagles Nest Real Estate Investors LLC, real estate, Cutting Edge Lawn & Tree Care, Lawn mainte- & air conditioning, Fast Tax of NEPA, Inc. More for Less Clothing, family clothing store, 122 Horseshoe Lane, Lehighton. nance, 106 Berties Road, Stroudsburg, Barry W. Pocono Home & Garden, LLC, landscaping, 113 7th Street, Old Lumberyard Shops, Mil- Fall Family Services, excavating, landscaping, 79 Miller Jr. construction, home remodeling and garden center, ford, Steven Sussman. Tomahawk Trail, Albrightsville, Frank and Laura DAMP Enterprises, Inc., inches-a-weigh franchise, 466 Sterling Rd., Tobyhanna. Mountain Bowling & Family Entertainment, DeStefano. 1210 Songbird Ct., Pocono Lake. Pocono Lawn and Landscape, Inc., lawn and land- bowling and entertainment, 128 Laurel Drive Hilltop B + L, Breakfast and Lunch Diner, 12 David Schwartz Management, LLC, talent man- scape services, RR 3 3410 Oak Street, Cresco. PMWF, Dingmans Ferry, McK. Family Enter- South Chestnut Street, Summit Hill, James Dunn. agement, 1154 West Main Street, Stroudsburg. Poconos Real Estate, real estate, 366 North Court- tainment, Inc. Jim Thorpe River Sports, Inc., guided river rafting Debb Ronn LLC, retail plaster molding & paint- land Street, Suite B, East Stroudsburg, Golden MRM Carpentry, Inc., carpentry and construc- & mountain biking services, 300 Franklin Street, ing, 4 Circle Drive, Stroudsburg. Interests Inc. tion, 400 Raymondskill Road/PO Box 491, Lehighton. Dellod Corporation, restaurant, RR 1 Box 1269, Precision Music, music store, 825 Ann Street, Milford. K.A.S. Studios, portable photography services, Henryville. Stroudsburg, Basic Precision, LLC. Mydar Inc., consulting, 116 Partridge Circle, 227 Stock Street, Nesquehoning, Kelly and Mark Diamond Nails, nail salon, Liberty Plaza Route Progressive Food Services Inc., 252 Broad Street Milford. Janner. 940, Pocono Lake, Lisa Lam. Unit 6, East Stroudsburg. Spiritual Journeys, LLC, 113 Seventh St, Kanick News Agency, Inc., sales of news periodi- Divine Sign, sign shop, 2737 Bonnyview Ave, RB Bake-Tech LLC, food industry consulting, Milford. cals, greeting cards, sundry & other items, 2 East Tobyhanna Mary and Timothy Cheryney. Ann St #7, Brodheadsville. TKO Sound Company, mobile disc jockey, Ridge Street, Lansford. Elite Contracting & Woodworking, LLC, residen- Robbins Lane Properties Inc., real estate, RR6 Box 2051 Hemlock Farms, Lords Valley William Krause Trucking of Walnutport, transportation, tial repair & construction, 33 Sumner Street, East 6705, Saylorsburg Ohocinski. 1087 Fireline Road, Palmerton, William Krause Stroudsburg. SamAva LLC, 1919 Laurel Avenue, Stroudsburg. TLC Pet Sitting, pet sitting, 109 Heaters Hill and Kathleen McMahon. EM United Welding & Fabrication, Inc., steel Santos HVAC Plumbing & Mechanical Inc, 521 Road, Matamoras, Teri Gottleib. Mahoning Valley Vineyards & Landscaping Co., fabrication, RR 2 Box 2639 Oak Lane, Cresco, Sarah Street, Stroudsburg. VanOrden Construction, Construction, RR 1 commercial, residential landscaping & lawn care, Eugene McMahon. Saxscape LLC, design and manufacture musical Box 196, Hawley, April and Harry Van Orden. grow & sell grapes commercially, 1164 Packerton Enterprise DB INC, trucking, RR 13 Box 2164, instrument parts, 3248 Penn Estates, East Strouds- Dam Drive, Lehighton. Stroudsburg. burg. Wayne County Mahoning Valley Vineyards & Landscaping Co., Enterprise DB, trucking, RR 13 Box 2164, Sheridan’s Flying Service Inc., flying service, provide lawn care & landscaping services, 1164 Stroudsburg, Donald Beck, Jr. 4145 Greenview Drive, Saylorsburg 590 Industrial Park, LLC, real estate holding, Packerton Dame Drive, Lehighton, Craig Brophy Financial Leader Inc., financing, 1008 Big Ridge Simply Sinful Desserts & Pasta, sale and distribu- 118 Batzel Road, Lake Ariel. and Carl Wolter. Estates, East Stroudsburg. tion of food products, 703 Yoke Terrace, Strouds- AKS Investments LLC, real estate, 2 Hickory On the Go Courier Services Corporation, provid- Fleming Pets Yuppy Puppy LLC, 1531 Starry burg, Joey’s Bags and Restaurant Supplies, Inc. Road, Honesdale. ing delivery services for businesses (sub-contrac- Lane, Effort. Snipershot, computer service, repair & resale, All About Improving, Remodeling, 19 Sunny tor), #9 Bear Creek Drive, Jim Thorpe. Four Bees And A D, LLC, First National Bank of transportation, 503 Martingale Drive, Stroudsburg, Lane, Beach Lake, AAI, Inc. Pressure Wash Supply, selling pressure wash- Palmerton Building Suite C Crossroads of Route Cezary Kurzatkowski. allaboutimproving.com, remodeling, 19 Sunny ing equipment, 25 East Bertsch Street, Lansford, 209 & Gilbert Road, Gilbert. Stacey Macchia. Lane, Beach Lake, AAI, Inc. Shawn Nihen. Frank’s Barber Cuts, barber shop, Pocono Ped- Tabs Tavern and Inn, restaurant/bar, 416 Sterling Bugwas, LLC, real estate, 308 Ninth Street, Priced Rite 4 U, pet products, 21 E Market St, dler’s Village Route 611 & Stadden Road HC#1 Road, Tobyhanna, Tabs Entertainment, Inc. Honesdale. Tresckow, Ryan Barilla. Box 2361, Tannersville, Frank Nicosia. The Laundry Basket, LLC, 246 N Courtland St., Camp Lavi, summer camp, 2656 Upper Woods Rockamour Essential Oils, selling essential oils Franz Dezign Inc., footwear & accessories design East Stroudsburg. Road (SR 4007), Lakewood, Lavco, LLC/Da- through e-commerce, 1300 Orioles Drive, Lehigh- & consulting, 67 Wildflower Circle, Stroudsburg. The Queen’s Treasures, Inc., retail sales of collect- vid and Michael Shabsels. ton, Melissa Mondegreen and Joseph Ring. Franz Dezign, footwear & accessories design & ibles, 306 Norton Road, PO Box 811, Stroudsburg. City Realty Endeavor, LLC, real estate, 307 Summer Mountain Custom Homes LLC, construc- consulting, 67 Wildflower Circle, Stroudsburg, The Retina Clinic LLC, practice of medicine, 29 Erie Street, Honesdale. tion, 1210 Summer Mountain Rd., Palmerton. James Frantz. North 9th Street, Stroudsburg. Clearly Natural, foot baths & foot massages, Sustainable Design & Planning Inc., 278 Union- Furino Fuels, Inc., fuel oil sales, 18 Fish Hill Thought into Action Martial Arts, religious orga- 1310 Crosstown Hwy, Lakewood, Jill McGraw. ville Road, Jim Thorpe. Road, East Stroudsburg. nization, 2093 W. Hills Dr., Stroudsburg, Thomas Design Done Right, LLC, graphic design, 16 Thunder Express Trucking Inc., 825 Iron Street, Goodfellas Pizza & Pasta LLC, restaurant, Route Atkinson. Quaking Aspen Lane, Lake Ariel. Lehighton. 209 Jay Park, Marshalls Creek. Timber Lane Acres, managing rental property, DRC Feathers, LLC, hunting club, 954 Scott Wings Tech USA, INC., distribution & licensing GothikaGlam, e-commerce, retail fashion doll 30 Timber Lane, Stroudsburg, The Church at Center Road, Starucca. of Wingstech products into North America, 57 Red clothing, 7 Fern Ridge Road PO Box 1247, Timberline. DRC Fins, LLC, fishing club, 1250 Winderdale Ridge Trail PO Box 65, Albrightsville. Blakeslee, Troutman Properties, LLC, real estate manage- Road, Starlight. Wingtech USA, Inc., distribution & licensing of Gotter dun Farm, equestrian facility, RR #8 Box ment, RR 3, 3410 Oak Street, Cresco. First Choice Chiropractic Centers Northeast, Wingstech products into North America, 57 Red 8760, East Stroudsburg, Cynthia and James Labar. Two J Enterprise, Inc., business management, Inc., chiropractic office, 41 Country Lane, Ridge Trail PO Box 65, Albrightsville. HACAG, LLC, apartment rentals to students, 112 5633 Clearview Drive, Long Pond. Waymart. Pocono Blvd, Suite 15, Mount Pocono. VLKAD LLC, real estate and other investments, Grandpa’s Sandbox, LLC, mining, selling sand Monroe County Heidi’s Hair Design, Tanning and Dance Studio, 203 Summit Drive, Stroudsburg. & gravel, 90 Dewberry Drive, Hawley. 150 Washington Street, East Stroudsburg, Heidi Weathertite Windows & Siding, windows & sid- Hardrock Landscapping, Landscaping, 54 Acquiring Endeavour LLC, Retail, 49 Main Street, Perretta. ing., 2070 Milford Road, East Stroudsburg, Noel Locust St, Honesdale, William Penn. Tobyhanna. Holistic Health Haven, holistic health, 3215 Snow Burnley/Roofing by Bruce, Inc. Highkikz Productions, dance choreography Action Therapy, LLC, occupational physical Hill Rd, Cresco, Patricia Murphy. WHDP Leasing, LLC, real estate holding, 2435 & performances, 58 Maple Lane, Lake Ariel, therapy, 308 Pine Avenue, Stroudsburg. IDLAB, sale of book - “Huckstess and Horses”, Route 115, Effort. Heather M Karnish-Romanaskas. Adam’s Cleanouts, clean out of basements, attics, 726 Oak Hill Drive, Buck Hill Falls, Charles and WP3 Investments, LLC, real estate, 2098 West Indian Orchard Renewable Energy, Inc., renew- etc., 21 Cedar Road, Mount Pocono, Janti Yagan. Mary Lee Baldi. Main Street Building 3, Stroudsburg. able energy business, 58 Williams Valley Drive, AJC Inversiones, Inc., IT consulting & RE invest- ILE Consultants, computer consulting, 204 Mi- X-RoadZ, musical band., 5159 Milford Road, East Honesdale. ments, 631 Blue Mountain Lake, East Strouds- chael Lane, Stroudsburg, Thomas Turinsky. Stroudsburg, Myron Cheese, Jack Levy, Baron JGM Solutions, LLC, software systems & burg. It’s Your Campus LLC, advertising, 31 B Rans- Lewis Jr., Juan Marable and Juan Marable. implementation, 76 Maple Lane, Lake Ariel. Allied Refinance Group, Inc., real estate mgmt, berry Avenue, B, East Stroudsburg. YouthStar, residential services, 2 Ryan’s Road, LC Feathers, Inc., real estate, 954 Scott Center micro credit services, 26 Locust Lane, Tobyhanna. J & J Land Holdings, real estate, 1800 North 5th Tobyhanna, Aneudi Pacheco. Road, Starucca. Altair Solutions, LLC, telecommunications & Street, Stroudsburg, John Decusatis and James Zheng’s Lucky, Inc., gas station convenience store, LC Fins, Inc., real estate, 1250 Winderdale construction services, 260 Ledge Drive, Buck Hill Mulvaney. 360 Fish Hill Road, Tannersville. Road, Starlight. Falls. J.R. Balascsak & Sons, LLC, trucking & hauling, LRP LLC, plumbing, 391 Route 447, New- Anna’s Unique Shoppe, hand made crafts & RR 3 Box 3392 Dancing Ridge Road, Strouds- Pike County foundland. jewelry, 108 Cheyenne Drive, Blakeslee, Anna burg. Makeover Enterprises, LLC, general contract- Bucello. Jonnys Bar N Grill, motel/restaurant/bar, 174 1277 Eton Court, LLC, rental property, 1277 ing, 307 Erie Street, Honesdale. Anoint Us, sales of fragrant oils, 208 Eagle Valley Strawberry Hill Road, Sciota, JNS Enterprises Eton Court Sec 18, Bushkill. ML Dreams Inc., internet sales, 4205 Navaho Mall #362, East Stroudsburg, Matthew Feola. Incorporated. 24-7 Emergency Kits, resale, 527 Deer Run Lane, Lake Ariel. Apercu Marketing Solutions, marketing, PO Box Juta, online sales, 4 Scott Drive, Stroudsburg, Road, Shohola, Catherine Dotey. Moss Acres, LLC, Internet/mail order sales of 650 Route 209/Gilbert Rd., Gilbert, John Horn. Judith Talty. Aces Auto Detailing, clean community/auto moss, 303 Upper Woods Road, Honesdale. Apple Mortgage PA, LLC, mortgage broker, 804 Kimura, direct sales, 148 Shawnee Valley, East detailing, etc, 414 & 6 & 209, Milford, Andrew Naturally Maid Cleaning Services, janito- Sarah Street Suite 305, Stroudsburg. Stroudsburg, Timothy Gilroy. Potter. rial services, 418 Dixie Highway, Starrucca, Atlantis Developers, LLC, consulting, 413 Rt. 940, Kleen Sweep USA, Inc., maintenance, Route 611 Advantage Licensing Etc., licensing/ titling of Monika McCloughan, Monika and Jill Slomian. Suite 323, Mount Pocono. Box 235, Reeders. ATV, snowmobile, motor vehicle, 1831 Route NEWBURY, LLC, real estate, C/o CT Corpora- B&S Screw Machine Product Inc., general ma- Lead Dog Art, art studio, 11 Winding Brook Road, 739 Suite 12, Dingmans Ferry, Brian and Mary tion System. chining, 320 North 1st Street, Suite 7, Strouds- East Stroudsburg, Barbara Bush-Bruzgulis. Jo Bush. Northern Wayne Property Owners Alliance, burg. Little Champions Day Care & Learning Center, All Aspects Home Health Agency, LLC, LLC a.k.a. NWPOA, LLC, educate & assist Blue Mountain Interiors, interiors and finish child day care and pre-school, 19A Sterling Road, Providing home healthcare, 148 Santos Drive, landowners in negotiations &/or other activities carpentry, RR 2 Box 500 D, Kunkletown, Kenneth Mount Pocono, Patricia and Thomas Giachetti. Milford. related to oil & gas leases, 458 Canfield Road, and Lena Feen. Lockwood Property Management LLC, property AR Real Estate Holdings, LLC, real estate, 10 Damascus. Brown Eyii Entertainment, LLC, entertainment, 1 management, 551 Thomas Street, Stroudsburg. Stella Street, Matamoras. Pocono Mountain Modular Home Construc- Weir Mount Rd, Gilbert. MANAH Cleaning Services, cleaning/mainte- Aureus Export Solutions Corporation, 65 tion, LLC, construction, property renovation & Builders Choice Plumbing & HVAC LLC, installs, nance, 116 Blue Ridge Drive, Effort, Armando and Wickes Rd., Bushkill. consulting, 2527 Route 6 Suite 2, Hawley. 158 King Arthur Road/PO Box 266, Blakeslee. Julianna Hernandez. Black Bear Property Services, real estate, 3300 SBR Unlimited Inc., internet marketing, 737 Building Foundations Children’s Extra-Curricular Mema’s Gifts & Things, online retail sales of Hemlock Farms 802 Oriole Court, Lords Val- Maplewood Road, Lake Ariel. Center, before & after school care, 14 Church merchandise, (dog beds, collar, lamps, clocks), 62 ley, Christopher Thayer. Seabreeze Properties LLC, management, 50 Avenue, Mount Pocono, Building Foundations, Fawn Road East, Stroudsburg, Beth Klausman. Broad Street Boardwalk Creamery, LLC, ice Breezy Acres Lane, Tyler Hill. LLC/Jennifer Rudd. Mountain Bees, honey & related products, 609 N. cream parlor, 611 Broad Street, Milford. Three Mountain International Inc., buy, import/ Building Foundations, LLC, childcare, tutoring, Courtland St., East Stroudsburg, Gail and William Child’s Imagination LLC, internet merchandise export, wholesale/retail & internet sales of and music lessons, etc., 14 Church Avenue, Mount Grant. sales, 101 Musket Court, Lackawaxen. various durable goods, 119 First Tafton Road, Pocono. Mountainhome Candle, LLC, candle manufactur- Cleaning Jeanie, cleaning homes, businesses, Hawley. CabTel Technologies, cable & telecommunications ing, RR 2 Box 6 Golf Road, Cresco. 120 Yellow Wood Drive, Milford, Jean Kaner. Trestini Technology Services, LLC, 224 Old technology consulting & contracting, 658 Blue NE APPRAISALS, auto damage appraiser, 371 Financial Asset Trading & Technology of Cali- Racht Road, Waymart. Mountain Lake, East Stroudsburg, Steven Cortez. Bromley Road, Henryville, Michael Morath. fornia, LLC, software & technology, 918 Twin Trestini Technology Services, systems repair & Candice Blair, book writer, poems, literature, New Beginnings Head Start & Day Care Center, Lake Road, Shohola. maintenance, 224 Old Racht Road, Waymart, 756 Mountain Laurel Drive, Blue Mountain Lake child care., 6154 Pleasant Lane, Tobyhanna, G.M. Cabel Sr. Trucking, LLC, hauling & Hector Trestini. Estates, East Stroudsburg, Sandra Logan. Natasha Ljulijic and Lillian Warren. trucking, 291 Twin Rocks Road, Sterling. Two Big Dummies, odd jobs, cleaning, etc., Chatham Hill LLC., Chatham Hill development Nice Hair, hair salon, 1816 Wallace, Stroudsburg, GK World LLC, internet sales, 101 Musket 157 Cemetery Road, PO Box 667, Hamlin, beautification, 48 Chatham Hill Road, Strouds- Constance Harris. Court, Lackawaxen, Gregory Legnin. Nathan and Patrick Shelly. burg. On the Hook Guide Service, fishing guide, 73 HBH Productions and Entertainment, LLC, W.S. Construction & Trucking, dump truck Chef Laura “At Your Service!”, personal chef, 610 Knox Street, Mount Pocono, Thomas Houseman. marketing entertainment, 1215 Route 507, hauling, 71B Fallsdale Rd, Milanville, Wendell Scotrun Avenue, Scotrun, Laura Salmon. organizewithus, E-commerce., 2 Stroud Wood Greentown. Smith. Cherry Ridge Farm, LLC, Sawmill, 489 Gallagher Circle, Stroudsburg, William Pfieffer. J&H General Contracting, handyman service, Wayne County Fitness, Inc., fitness center, 1202 Road, Tobyhanna. P&J Coin and Gold Exchange, buying/selling 120 Yellow Wood Drive, Milford, Ross Hoff- Main St, Honesdale. Christman Insurance Agency LLC, insurance coins & gold, HC 1 Box 3-D Route 209, Brod- man. WEE-Q, LLC, children’s summer camp, c/o CT services, 12 Weir Creek Drive, Brodheadsville. headsville, Paul Mastronardi. Jokem Inc., restaurant bar and real estate, 134 Corporation System. Cleaning Genie LLC, cleaning service, 1 Paiva Construction, LLC, construction, 803 Blue Route 2001, Milford. WTL Enterprises, LLC, real estate, RR #1 - Clearview Drive, Scotrun. Mountain Lake, East Stroudsburg. Kozy K-9’s & Felines, pet sitting, 1036 Graham Box 1382A, Gouldsboro. Cleaning Solutions Cleaning Service, general Party Hearty of the Poconos, children’s birthday Street, Matamoras, Donna Pearce. office cleaning, 95 Broad Street, Stroudsburg, parties, 6 Embill Drive, Blakeslee, Jennifer Palfry. Laughs and Giggles, arts & crafts, 342 Surrey Matthew Tucker. Peaceful Images, nature photographer, RD 1 Drive, Lords Valley, Mary Beth Lim. MERS = Mortgage Electronic Registration Clutter Corrections LLC, 127 Hollow Road, East 1528 Cherry Valley Road, Stroudsburg, Patricia LRM Custom Builders, LLC, general contract- Systems Stroudsburg. Transue. ing & construction, 194 Oak Drive, Greentown. Cranberry Manor Bed and Breakfast, 114 Cherry Pet Passions Sitting Services, Inc., pet sitting, Mathew and Gigi Inc., retail dollar store, 111 Disclaimer: Deeds and mortgages are recorded Lane Road, Tannersville, Richard and Sharon boarding, overnight, walking, daily visits, dog Hulst Drive, Route 709, Matamoras. as accurately as possible adhering to the cover Anderson. daycare, 1007 Staghorn Road, Stroudsburg. Milford Pet Foods Plus LLC, pet food sales, dates in the County Recorders’ office. Peterson Home Services, Inc., plumbing, electrical 101 Seneca Trail, Dingmans Ferry. 30 Pocono Business Journal | May 2008 Opportunities Ahead... We’re bringing landlords and tenants together with one thing in mind...SUCCESS! Whether you want to list your property or you’re looking to lease, call one of our Commercial Specialists to assist you today! COMMERCIAL SPACE FOR LEASE Our inventory is full of opportunities for you! We have ofﬁce, retail and industrial space available in Stroudsburg, Mount Pocono, Tannersville, Brodheadsville, East Stroudsburg, and many other locations. Prime spaces on Route 611, Main Street, and Route 209 are available now! Let us help you ﬁnd the perfect space for your business. Available space ranging from 200 square feet to 16,543 square feet. COMMERCIAL REAL ESTATE & PROPERTY MANAGEMENT 570-620-1900 BaxCommercial.com We’ve Moved! Visit us at our new headquarters - RR 2 Box 25 West Main Street, Stroudsburg Pocono Business Journal | May 2008 31 COMMERCIAL REAL ESTATE MARKETPLACE COMMERCIAL REAL ESTATE N E W LY R E N O V AT E D B U I L D I N G MARKETPLACE 52 5 M A I N S T R E E T DOWNTOWN STROUDSBURG Pocono Business Journal will be offering a 4700 SQUARE FOOT RETAIL, RESTAURANT, OFFICES Commercial Real Estate Marketplace section in Includes mens & ladies handicap rest rooms. every issue of PBJ. This new resource for the - ALSO - Pocono business community will provide an 2000 SQUARE FOOT SECOND FLOOR OFFICE SPACE inventory of the commercial and industrial real Includes 2 executive offices, conference room overlooking Main Street estate available in the region. 4 offices, reception area, waiting room, service bar, handicap rest room. If you are interested in showcasing property for lease or sale, please contact firstname.lastname@example.org for reduced introductory rates. 570-421-0100 POCONO www.pbjonline.com Regional Business News & Resources For Info Call (570) 856-0376 32 Pocono Business Journal | May 2008 meet the new face of Heart Care When I was diagnosed with congestive heart failure, a heart transplant seemed to be my only hope. Then, Pocono Medical Center told me about the “Dor” procedure, a special surgery that could reconstruct and save my heart. Only a few surgeons in the world perform the surgery, they said, including their own Dr. Nche Zama. I said, “Let’s do it.” Having lived and hiked in the Poconos for years, ESSA Heart and Vascular Institute I thought I knew what “spectacular” looked like, but PMC gives the word a whole new meaning. Their incredible heart team ﬁxed my heart without having to replace it. They treated me like family and got me back on my feet in no time. If it weren’t for them, I’d still be waiting for treatment, not eying up my next mountain. And, my heart can tell you, the view’s never been better! www.pmchealthsystem.org Meet Robert Wolfertz, hiking enthusiast and the new face of Heart Care.
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