SPCHTEK East Adv Pro07_c9c

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					                                                                       ADVANCE PROGRAM

                                                                        August 20–23, 2007
                                                                      New York Marriott Marquis
                                                                                 New York, NY

           at the

                    TIPPING POINT
                                                   KEYNOTE SPEAKER

                                      MALCOLM GLADWELL

                                  The Tipping Point         and   Blink

    ◗ VUI Design                 ◗ Call Centers                   ◗ Tips & Tuning

    ◗ New Technology             ◗ Voice Search                   ◗ Hosted Services

    ◗ Applications               ◗ Customer Experience            ◗ Best Practices
Silver Sponsors:                Bronze Sponsors:                  Media Sponsors:

    Organized and produced by
                                                                                   SpeechTEK New York 2007
              Welcome to SpeechTEK 2007                                            Program Advisory Committee

            The speech industry is at a tipping point. Speech                      Jerry Carter, Director of Network Speech
            technology companies are consolidating and differentiating                 Architecture & Standards, Nuance
            themselves from each other. How will this affect speech technology         Communications, Inc.
            consumers? SpeechTEK 2007 is where you can meet the key players        Deborah Dahl, Principal, Conversational
            in this rapidly changing environment and find out firsthand about          Technologies
            current products and future directions.                                Tom Houwing, Director, Voiceandvision
            The way we use our phones is at a tipping point. Today                 Judith Markowitz, J. Markowitz Consultants
            we use our telephones, especially mobile phones, as a continuous
                                                                                   Bill Meisel, President, TMA Associates, & Editor,
            source of information and a pathway to perform transactions at any
                                                                                       Speech Strategy News
            time of day or night—at our convenience. SpeechTEK 2007 is the
            best source for expert perspective and in-depth analysis of the        Dan Miller, Senior Analyst, Opus Research
            changing use of telephones and speech technology and what this         Tim Moynihan, Vice President, Global
            means to your business.                                                    Marketing & Sales Support, Envox Worldwide
            Organizations deploying speech technology are also at a                Ron Owens, Vice President, Product Strategy,
            tipping point. Should you replace touchtone technology with                First Data Voice Services
            speech recognition? Should you switch to the new IP protocols, or      Walter Rolandi, The Voice User Interface
            adopt automated call routing and speaker verification technologies?        Company, LLC
            How will these technologies affect your call center and your           K. W. “Bill” Scholz, President & Founder,
            customers? Make your own informed decisions based on SpeechTEK             NewSpeech, LLC
            sessions devoted to these topics.                                      Thomas Schalk, Vice President,
            In today’s competitive environment, successful businesses need to          Voice Technology, ATX Group, Inc.
            understand what opportunities speech technology offers, and more
            importantly, how to harness those opportunities. At SpeechTEK 2007,
            you’ll hear from real speech consumers who have deployed speech        Conference Chairs
            to provide better service to their customers and to generate revenue
            to improve their bottom line.                                          James A. Larson
            We invite you to review the following pages to see the many sessions     ,
                                                                                   VP Larson Technical Services
            that can help your business grow by using speech technologies. We
            look forward to seeing you in New York City at SpeechTEK 2007          Susan L. Hura
            August 20–23.                                                          Principal, SpeechUsability

            Hear these topics and more:                                              Who Should Attend?
            ◗ Meeting business goals             ◗ Hot topics in VUI design          ◗ C-level executives
              with speech
                                                 ◗ Solving speech application        ◗ Enterprise IT decision makers
            ◗ VUI for VUI designers                problems                          ◗ Telecom IT decision makers
            ◗ Speech to grow your                PLUS SPECIAL TRACKS:                ◗ Customer service managers
                                                 Advanced Speech                     ◗ Contact center professionals
            ◗ Tools and environments             Technology Symposium                ◗ Speech solutions managers and
            ◗ Designing the speech               ◗ A 2-day track organized by          developers
              customer experience                  AVIOS                             ◗ Marketing executives
            ◗ Tips and techniques for            The Year of Living Virtually:       ◗ Voice user interface designers
              implementing or fixing             Hosted and Managed                  ◗ Consumer electronics designers
              your speech applications           Services
                                                 ◗ A 1-day track organized by        ◗ Anyone who wants to learn about
            ◗ Planning and managing                Opus Research                       deploying speech technology for
              successful speech                                                        business applications
 2         August 20–23, 2007             ◗ New York Marriott Marquis, New York
                         SPEECH TECHNOLOGY

                          at the
                                   TIPPING POINT
                                      MALCOLM GLADWELL, Author
                                      The Tipping Point and Blink
                           The market for speech technology topped the $1 billion mark in 2006, up 100%
Tuesday, August 21
                           from 2 years ago. As adoption of speech systems increases in all parts of our lives,
9:00 a.m. – 10:00 a.m.     from our computers to our cars to customer relationships, it is clear that speech
                           technology is at the tipping point. Hear from Malcolm Gladwell, who coined this
                           phrase, about how he sees ideas, behaviors, and patterns moving through a
                           population in much the same way as an epidemic. He posits that ideas can become
                           contagious and reach a tipping point, just as a virus reaches critical mass. Learn what
                           it takes to start a social epidemic and create change and how to push speech
                           technology, and your businesses, toward the tipping point.

                                    RYAN FOX
                           Senior VP of Web/IVR               CONVERSATIONS
                             Customer Service                 Wednesday, August 22, 9:00 a.m. – 10:00 a.m.
                              Wachovia Bank
                                                           What are they doing? What is on their minds? How did
                                                           they come to important decisions about their speech
                                                           technology projects? Do their systems work as promised?
                                                           Where are the headaches and pitfalls? Listen to this high-
                             SCOTT ABBOTT                  powered customer panel and learn what customers of
                              Program Director of
                                                           speech technology systems are thinking and how they
                              eSupport Platforms
                                     AOL                   are making their decisions. Find out what is important to
                                                           them—and how they are coping with the challenges of
                                                           procurement, deployment, and implementation of
                                                           speech systems. If you are a customer or thinking about
                                                           implementing a speech technology system, you’ll gain
                                   SANJAY NAIR             valuable insights and learn best practices. If you are a
                             Managing Director
                         Customer Contact Strategy         speech vendor, this keynote panel takes you behind the
                              & Performance                scenes into what customers are really thinking and
                              United Airlines
                                                           doing—and wanting.

                                                 Conference at-a-glance
     9:00 a.m. –
     10:00 a.m.    Welcome & Opening Keynote
                      Track A                                                 Track B                                          Track C
                      MEETING BUSINESS GOALS                                   VUI FOR VUI DESIGNERS                           ADVANCED SPEECH
                      WITH SPEECH                                                                                              TECHNOLOGY SYMPOSIUM
                                                                                                                               (Organized by AVIOS)

                               Speech and Self-Service                                  Whose VUI Is It, Anyway?                    Advances in Speech

    10:15 a.m. –
     11:15 a.m.                Strategy                                                 User Versus Business Requirements           Recognition Processing
                               Tony Lorentzen, Nancy Gardener                           Erin Smith, Eduardo Olvera                  Veeru Ramaswamy, Fil Aleva
                               Beyond Usability: How Good                               Usability Surveys:                          Advances in Text-to-


    11:30 a.m. –               Is Your Speech Application?                              Practical Techniques                        Speech Processing
     12:30 p.m.
                               Silke Witt-Ehsani, Melanie Polkosky                      Peter Leppik                                Daniel Burnett, Patrizio Bergallo
    12:30 p.m. –               LUNCH – SPONSORED BY VOICE OBJECTS
       1:45 p.m.
                               Success Criteria for the Speech                          Controlling Prompts for                     Advances in Natural Lanuage Processing

     1:45 p.m. –

       2:45 p.m.               Customer Experience                                      Maximum Usability                           Roberto Pieraccini, Jonathan Brown,
                               Carrie Nelson, Michael Guillet                           Tom Houwing                                 Krishna Govindarajan
     3:00 p.m. –               New Business Models for Speech                           You Be the Expert! Speech & the             Speech-to-Speech Translation
                   A105 A104

                                                                            B105 B104
       4:00 p.m.               John Hibel, John Roswech                                 End-to-End Customer Experience              Jan Kleindienst, Kirti Vashee
                                                                                        Lizanne Kaiser
                               Simulating the Personal Touch                            Communication Strategies for                Voice Search

     4:15 p.m. –
       5:00 p.m.               Tim Moynihan                                             Speech Projects                             Leo Chiu
                                                                                        Melanie Polkosky, Maria Aretoulaki
     5:00 p.m. –
       7:00 p.m.               WELCOME RECEPTION IN EXHIBIT HALL
     9:00 a.m. –
     10:00 a.m.      Keynote: At the Tipping Point, Malcolm Gladwell
    10:00 a.m. –
     10:45 a.m.
                               BREAK IN THE EXHIBIT HALL
                     Track A                                                  Track B                                         Track C
                     THE YEAR OF LIVING                                       DESIGNING THE SPEECH                            ADVANCED SPEECH
                     VIRTUALLY: HOSTED &                                      CUSTOMER EXPERIENCE                             TECHNOLOGY SYMPOSIUM
                     MANAGED SERVICES
                     (Organized. by Opus Research)
    10:45 a.m. –

                               The Outsourcer’s Perspective                             Para Continuar en Espanol …                 New Approaches to Dialog Design

     12:00 p.m.                                                                         Aimee Piercy, Prabha Sundaram               Dominique Boucher, Cliff Harlow,
                                                                                                                                    Joachim Stegmann
    12:00 p.m. –
       1:30 p.m.               LUNCH BREAK


     1:30 p.m. –               Contrasting Service Provider                             Getting the VUI Right When                  Artificial Intelligence & VUI Design
       2:30 p.m.               Approaches                                               Recognition Goes Wrong                      Mahesh Rajagopalan, and Jacek Jarmulak,
                               John Hibel, Mark Wilbur, Ron Owens                       Kristie Goss, Daniel Padgett                Peter Trompetter

     2:45 p.m. –

                               Meeting Business Challenges                              Making It Personal                          Advances in Video & Multimedia
       3:45 p.m.
                               Tim Moynihan, Steven Pollack                             Barb Mackraz, Cory Wright                   Application Design
                                                                                                                                    Valentine Matula, Jan Sedivy
     3:45 p.m. –
       4:15 p.m.               BREAK IN THE EXHIBIT HALL


     4:15 p.m. –               View of the Global Future                                Watch Your Grammar                          Speech-to-Text Transcription
                               Juan Ceballos, Mark Plakias                              Judi Halperin, David Thomson                Michael Picheny, Marie Meteer
       5:15 p.m.
     5:30 p.m. –
       7:00 p.m.
     9:00 a.m. –
                    Keynote: Customer Conversations


     10:00 a.m.
    10:00 a.m. –               BREAK IN THE EXHIBIT HALL
     10:30 a.m.
                      Track A                                                 Track B                                          Track C
                      PLANNING & MANAGING                                     THE V-FILES: HOT TOPICS IN                       NOW READY FOR
                      SUCCESSFUL SPEECH                                       VUI DESIGN                                       PRIME TIME!
    10:30 a.m. –               Mainstream Speech? Stakeholder                           Retire the Horse & Buggy                    Natural Language Processing


     11:30 a.m.                Views from 360 Degrees                                   Phillip Hunter                              Aaron Fisher, Marko Petroni
                               Tim Pearce, Mike Bergelson
    11:45 a.m. –               Positioning Speech Applications                          Special Cases in VUI Design                 Who’s Really Calling:


     12:45 p.m.                for Success                                              David Martin, Vasuveda Akula                Speaker Authentication
                               Oren Hertz, Nava Shaked, Caroline Leathem                                                            Brian Rowland, Melinda Charlesworth
    12:45 p.m. –
       2:00 p.m.               LUNCH BREAK – EXHIBIT HALL CLOSES AT 2:00 p.m.
                               The Future of Speech                                     Whither VUI Standards?                      Using Multimodal Technology to
                   A304 A303

                                                                           B304 B303

     2:00 p.m. –
       3:00 p.m.               Scott McGlashan, Moshe Yudkowsky,                        Phil Shinn, Fran McTernan                   Improve Language Skills
                               Mark Rayburn                                                                                         David Topolewski, Deborah Dahl
     3:15 p.m. –               Top 25 Speech Project “Gotchas”                          The Ultimate VUI Showdown                   Video & Speech

       4:15 p.m.               Ron Owens                                                Greg Simsar                                 Andrew Fulle, Rob Marchand

4   August 20–23, 2007                                       ◗ New York Marriott Marquis, New York
                                                                  Monday, August 20                               Thursday, August 23
Track D                                               Track E                                                            SpeechTEK
SPEECH TO GROW                                        TOOLS & ENVIRONMENTS
YOUR BUSINESS                                                                                                            University
                                                                                                                  If you are considering deploying
        Speech in the Mainstream                                 Open Source Development                          a speech application or looking


        Bill Meisel, Daniel Hong                                 Environments                                     to increase your knowledgebase,
                                                                 Phil Shinn, Ken Osowski
        Using Analytics to Understand                            Windows Vista Development
                                                                                                                  be sure to attend a SpeechTEK

        Your Customer                                            Environment                                      University course. SpeechTEK
        Scott Witter                                             Michael Dunn, Fabrizo Giacomelli                 University courses are in-depth,
                                                                                                                  focused, 3-hour seminars on
        Speech to Generate Revenue                               New Language Specifications
                                                                                                                  topics of special interest to speech

        & Decrease Costs                                         James Barnett, David Thomson                     technology and information
        Mike Uhlenkamp, Dottie Verkade                                                                            technology professionals. Taught
        Speech Enables Self-Service                              Which Tools Are Right for You?                   by experienced instructors, STK
D105 D104


        Richard Grant, Chester Anderson                          John Fuentes, Moshe Yudkowsky                    University courses offer a structured
        Kostas Darivakis, Alexandros Papanikolaou
        Speech Drives CRM                                        Techniques for Reusability
                                                                                                                  learning experience. These are

        Brian Gebert, Jangwoo Shin                               Jerry Carter, Rob Marchand, Ken Rehor            separately priced or may be
                                                                                                                  purchased as part of your
                                                                                                                  conference registration. See pages
                                                                                                                  16 – 17 for detailed course
                                                                  Tuesday, August 21                              information.
                                                                                                                     THURSDAY, AUGUST 23
                                                                                                                  9:00 a.m. – 12:00 p.m.
Track D                                               Track E
INNOVATIVE SPEECH                                     TIPS & TECHNIQUES FOR                                       STKU-1
APPLICATIONS                                          IMPLEMENTING YOUR                                           Effective Application Design
                                                      SPEECH APPLICATIONS                                         Patterns Using VoiceXML &
                                                                                                                  Scott McGlashan & Ian Sutherland

        Speech Applications for                                  Speech Synthesizers on Steroids

        Emergencies                                              Davide Bonardo, Quiang Bai                       STKU-2
        Howard Wood, Klaus Schaefer
                                                                                                                  Hands-On CCXML
                                                                                                                  Application Workshop


        Synthetic Agents that Speak                              Tips & Techniques for Using                      Moshe Yudkowsky
        & Listen                                                 Grammars
        Matt Nickerson, Antonio Gentile                          Sunil Issar, Padma Ramesh, Krishnan Srinivasan
                                                                                                                  Natural Language


        Speech in Banking                                        Web Services & Speech
        Stephan Schneider, Marc Seltier                          Michael Codini, Chris Passaretti                 Processing
                                                                                                                  Deborah Dahl

        Touch to Voice                                           Deploying Speech Applications                    User-Focused VUI Design
        Ava J. Baker, R. J. Fox                                  Bob Cooper, R. J. Auburn
                                                                                                                  Susan L. Hura
                                                                                                                      THURSDAY, AUGUST 23
                                                                                                                  1:30 – 4:30 p.m.
                                                    Wednesday, August 22                                          STKU-5
                                                                                                                  Hands-On Voice
                                                                                                                  Applications with SCXML
Track D                                               Track E                                                     R. J. Auburn
SOLVING SPEECH                                        TIPS & TECHNIQUES FOR                                       STKU-6
APPLICATION PROBLEMS                                  FIXING YOUR SPEECH                                          Developing Applications
                                                      APPLICATIONS                                                Using System.Speech and
        Managing Voice Fraud & Threats                           Tuning Speech Applications, Part 1

                                                                                                                  SAPI on Windows Vista
        Jens Henrichsen, Valene Skerpac                          Joe Alwan, Bernhard Suhm
                                                                                                                  Rob Chambers
        Legal issues with Speech                                 Tuning Speech Applications, Part 2               STKU-7


        Cleg Ivy                                                 Dave Pelland, Emmett Coin                        Let’s Write Some Prompts!
                                                                                                                  Jenni McKienzie
        Is Paul English Right?                                   Collecting, Managing, & Analyzing
D304 D303

                                                     E304 E303

        Walter Rolandi, Kirsty McCarthy,                         User Feedback                                    Assessing & Improving
        Michael Zirngibl                                         Elisa Elderbaum, Jenni McKienzie                 Caller Experience
        Worst Practices                                          The Lighter Side of                              Greg Simsar & Eduardo Olvera
        Mike Bergelson, Michael Perry                            Speech Deployments
                                                                 Michael Picheny, Richard Feinberg

                                                       Monday, August 20
                                                                                                            human agents. How can we make good use of automation without losing
                                                    TRACK A                                                 the personal touch that’s so important to customers? In this session, panelists
                                   MEETING BUSINESS GOALS                                                   consider all customer communications as one flow, fusing contact with live
                                        WITH SPEECH                                                         agents with automated processes. Attendees will learn from the panelists’ real-
                                                                                                            world experiences about how customer service organizations are using new
                                                                                              A101          technologies to bridge the human-automation divide.
                    Speech & Self-Service Strategy

                    10:15 a.m. – 11:15 a.m.
                    Tony Lorentzen, Director, Consulting Services, Viecore, Inc.                                                            TRACK B
                    Nancy Gardener, Senior Analyst, Convergys                                                                VUI FOR VUI DESIGNERS
                    Speech-enabled applications in the call center make a myriad of self-service
                    options available to the end user. However, the idea of “if we build it, they will                                                                                B101
                    come” has proven false for many organizations deploying speech. Why are                 Whose VUI Is It, Anyway?
                    some speech applications well-tolerated and some avoided at all costs? What             User Versus Business Requirements
                    are the factors that cause users to abandon automated systems in favor of live          10:15 a.m. – 11:15 a.m.
                    agents? Experts in this session consider speech technology as a part of an
                    overall self-service strategy. Learn techniques for strategic planning, data            Erin Smith, Staff Engineer, VUI Design, Intervoice
                    collection, and analysis that will help create self-service applications that end       Eduardo Olvera, Senior Speech Analyst, Syntellect
                    users actually want to use.                                                             A voice user interface is a balancing act between the goals of the business and
                                                                                                            those of the end users. These goals are often in conflict—businesses want to
                    Beyond Usability: How Good Is                                             A102
                                                                                                            push more calls to self-service, users want total access to live agents—often to
                    Your Speech Application?                                                                the detriment of the success of the application. When should user requirements
                    11:30 a.m. – 12:30 p.m.                                                                 win out? In what cases are business requirements more important? The experts
                                                                                                            in this session provide the knowledge you need to answer these questions.
                    Silke Witt-Ehsani, Director, VUI Design and Speech
                    Science, TuVox, Inc.                                                                    Usability Surveys:                                                        B102
                    Melanie Polkosky, Cognitive Psychologist, IBM AIM Lab Services                          Practical Techniques
                    Usability is widely recognized as a measure of the quality of a voice user interface,   11:30 a.m. – 12:30 p.m.
                    and usability testing is a must-have in all VUI design projects. But does usability
                    tell the whole story? These experts agree that excellent speech applications are
                                                                                                            Peter Leppik, CEO, Vocal Laboratories
                    more than just easy-to-use. In this session, hear cutting-edge ideas about what         Surveys are an important method of getting opinion feedback from users of
                    to measure beyond usability and how it can improve your speech application.             speech applications. At best, surveys provide quantifiable data that clarifies
                                                                                                            user opinions, but many do-it-yourself surveys do not achieve this result. In
                    LUNCH KEYNOTE                                                                           this session, you will learn how to craft surveys that deliver reliable, accurate
                    Sponsored by Voice Objects                                                              data to improve the performance of your speech application. Attendees will
                                                                                                            gain a basic understanding of survey theory, methods, techniques, and
                    12:30 p.m. – 1:45 p.m.                                                                  analysis.
                    Success Criteria for the Speech                                           A103
                                                                                                            LUNCH KEYNOTE
                    Customer Experience                                                                     Sponsored by Voice Objects
                    1:45 p.m. – 2:45 p.m.
                                                                                                            12:30 p.m. – 1:45 p.m.
                    Carrie Nelson, Speech Solutions Team Technical Lead, Nortel
                    Michael Guillet, Product Manager, Speech Analytics,                                     Controlling Prompts for                                                   B103
                    Nuance Communications, Inc.                                                             Maximum Usability
                    How do you know if your speech application is living up to your objectives?
                    Is the application meeting the goals you set when you started the project?
                                                                                                            1:45 p.m. – 2:45 p.m.
                    You’ll only know the answer to these crucial questions if you establish success         Tom Houwing, Director, VoiceandVision
                    criteria, tied to specific metrics, before the project begins. In this session, learn   Prompts are at the heart of any VUI design. Prompts are the embodiment of
                    how to develop rigorous, meaningful criteria that will allow ongoing evaluation         the sound and feel of the application and convey both affective and
                    and improvement of your speech applications.                                            informational content. In a very real sense, the usability of a speech application
                                                                                                            is largely determined by the quality of its prompts. Crafting effective prompts
                    New Business Models for Speech                                            A104          is a creative and scientific endeavor, requiring a diverse skill set. This expert VUI
                    3:00 p.m. – 4:00 p.m.                                                                   designer outlines an approach for writing, recording, coaching, and processing
                                                                                                            prompts to ensure the highest quality possible.
                    John Hibel, Vice President of Marketing, Voxeo
                    John Roswech, Senior Vice President of Sales,1-800-FREE411                              You Be the Expert! Speech and                                             B104
                    In years past, the decision to deploy speech was all about cost reduction—
                    companies used speech applications to offload tasks from more-expensive live
                                                                                                            the End-to-End Customer
                    agents. Many organizations are realizing that this simplistic model does not            Experience
                    always work as advertised, and that speech can do more than just reduce                 3:00 p.m. – 4:00 p.m.
                    costs. Experts in this session detail new ideas for maximizing the value of speech
                    applications and using speech for more than cost savings.
                                                                                                            Lizanne Kaiser, Customer Experience Designer, Genesys
                                                                                                            Telecommunications Laboratories
                    Simulating the Personal Touch                                             A105          Come share your experience! Audience members will actively participate in this
                    4:15 p.m. – 5:00 p.m.                                                                   session, sharing insights and anecdotes on the do’s and don’ts of how to use
                                                                                                            speech automation to create a better end-to-end customer experience. End users
                    Moderator: Tim Moynihan, Vice President, Global                                         don’t evaluate speech automation in isolation--they view it as part of an integrated
                    Marketing & Sales Support, Envox Worldwide                                              customer service chain. So in designing the optimal VUI, it’s important to take
                    Sixty percent of calls fail to achieve productive results. Incessant routing by         into account what might happen before, during, and after the automated
                    automated systems keeps callers longing for the good old days of talking to             speech interaction in order to create a seamless customer experience.

        6           August 20–23, 2007                           ◗ New York Marriott Marquis, New York
                                                         Program Information
                                                                          B105         enough. There is little dispute that out-of-grammar handling is generally poor
Communication Strategies                                                               when an active grammar is large. In-grammar accuracy for extensive
for Speech Projects                                                                    vocabularies has been achieved by using large amounts of speech data to
4:15 p.m. – 5:00 p.m.                                                                  extract statistical information to represent acoustical units. Likewise, statistical
                                                                                       approaches have been applied to advance natural language understanding.
Melanie Polkosky, Cognitive Psychologist, IBM AIM Lab Services                         Most recently, statistical approaches are being applied to voice interface design

                                                                                                                                                                                  MONDAY, AUGUST 20
Maria Aretoulaki, Senior Engineer, VUI Design, Intervoice                              with the goal of improving user experience. This session reveals some exciting
Speech projects always involve multiple contributors, often with diverse               advances in natural language that will affect the future of the user experience.
backgrounds and differing levels of understanding of project goals and speech
technology itself. The voice user interface designer often sits squarely in the        Speech-to-Speech                                                          C104
middle of a group of project sponsors, developers, call center and telephony
managers, and others who have a stake in the success of a speech project.
In this session, experts suggest effective techniques for facilitating                 3:00 p.m. – 4:00 p.m.
communication both within the team delivering the speech application and               Moderator: Bill Scholz, President, NewSpeech, LLC
between the team and project sponsors.                                                 Speakers: Jan Kleindienst, R&D Manager,
                                                                                       Conversational Technologies & Interfaces, IBM
                               TRACK C                                                 Kirti Vashee, Vice President of Sales and Marketing,
       ADVANCED SPEECH TECHNOLOGY                                                      Language Weaver, Inc.
          SYMPOSIUM (Organized by AVIOS)                                               Recent innovative integration of recognition and synthesis technology has led
                                                                                       to the realization of fully automatic speech-to-speech translation. This session
Advances in Speech Recognition                                           C101          explores the latest techniques for implementing automated language
Processing                                                                             translation and considers the technology behind the integration: how to
                                                                                       manage out-of-grammar responses, the effects of using robust parsing versus
10:15 a.m. – 11:15 a.m.                                                                SLMs, and incorporating an open source speech analytics solution called
Moderator: Tom Schalk, VP Voice Technology, ATX Group                                  Unstructured Information Management Architecture.
Speakers: Veeru Ramaswamy, Chief Technology Officer, Vianix                                                                                                     C105
                                                                                       Voice Search
Fil Aleva, Research Scientist, Microsoft
                                                                                       4:15 p.m. – 5:00 p.m.
Advances and improvement in core speech recognition technology are difficult
to demonstrate, since accuracy is strongly dependent on application, particular                                   ,
                                                                                       Moderator: Tom Schalk, VP Voice Technology, ATX Group
speakers, background noise, and other variables. Beyond accuracy, speech               Speaker: Leo Chiu, Chief Technology Officer, Apptera
recognition technology can be improved by better handling of complex or                Voice search is perhaps the hottest topic in recent speech deployments.
"natural" dialogs. Audio channels and speech platforms are important                   Analogous to searching the Web with text, voice search can encompass a
components of today’s speech applications. In this session, speakers explore           number of services, including directory search and searches for specific
the advances in core speech technology, audio channel processing, and                  information, such as news or sports scores. What are the requirements for
speech platform integration and go behind the scenes of Vista to expose                achieving effective dialogs when searching by voice? How does dynamic
interesting aspects of the integration of speech technology.                           content, such as location-based ads, fit into the voice-user interface? What other
                                                                         C102          analogies are there between voice searching and Web searching? This session
Advances in Text-to-Speech Processing                                                  is a must for those interested in learning about the trends in voice search.
11:30 a.m. – 12:30 p.m.
Moderator: Tom Schalk, VP Voice Technology, ATX Group                                                                 TRACK D
Speakers: Daniel Burnett, Speech Standards Lead
Engineer, Nuance Communications, Inc.
                                                                                                              SPEECH TO GROW
Patrizio Bergallo, Senior System Architect, Loquendo
                                                                                                               YOUR BUSINESS
Text-to-speech synthesis is getting better, more flexible, and is now used globally                                                                              D101
in a wide spectrum of speech applications. Advances in standards have improved         Speech in the Mainstream:
text-to-speech quality. The Speech Synthesis Markup Language (SSML) provides           Top Trends
a standard way to control speech synthesis and text processing parameters. The
                                                                                       10:15 a.m. – 11:15 a.m.
Pronunciation Lexicon Specification (PLS) is designed to enable interoperable
specification of pronunciation information. This session reviews some much             Bill Meisel, President, TMA Associates
needed clarifications about how text in multiple languages should be annotated         Daniel Hong, Lead Analyst, Datamonitor
and describes work being done to link SSML and PLS more seamlessly.                    The maturation of speech recognition technology is leading to new business
                                                                                       opportunities in a consolidating market. Where are customer wins occurring?
LUNCH KEYNOTE                                                                          What are the top trends and drivers in the speech industry? And what factors
Sponsored by Voice Objects                                                             will influence the speech industry in coming years? Two respected industry
                                                                                       analysts map where the speech industry is right now and where it is headed.
12:30 p.m. – 1:45 p.m.
                                                                          C103         Using Analytics to Understand                                            D102
Advances in Natural Language
Processing                                                                             Your Customer
1:45 p.m. – 2:45 p.m.                                                                  11:30 a.m. – 12:30 p.m.
Moderator: Tom Schalk, VP Voice Technology, ATX Group
                           ,                                                           CCS Scott Witter, The Hardford Insurance Co.
Speakers: Roberto Pieraccini, Chief Technology Officer,                                Analytics can take many forms within an enterprise. Two that involve speech
                                                                                       processing are showcased in this session. One approach examines the
and Jonathan Bloom, Senior VUI Designer, SpeechCycle
                                                                                       communication channels (IVR, agent, Web, etc.) and the paths within the
Krishna Govindarajan, Speech Science Global Discipline                                 channels that customers follow as they interact with an enterprise. The second
Leader, Nuance Communications, Inc.                                                    delves into the spoken content of interactions between customers and call
The demand for natural language has reached an all-time high as directed-              center agents. Each approach extracts information from its analysis that delivers
dialog applications continue to be criticized for being inefficient and not flexible   important business intelligence to the enterprise.

                                                     Monday, August 20
                    LUNCH KEYNOTE                                                                                                      TRACK E
                    Sponsored by Voice Objects                                                           DEVELOPMENT TOOLS & ENVIRONMENTS
                    12:30 p.m. – 1:45 p.m.

                    Speech to Increase Revenue                                             D103         Open Source Development                                                 E101

                    & Decrease Costs                                                                    Environments
                    1:45 p.m. – 2:45 p.m.                                                               10:15 a.m. – 11:15 a.m.
                    CCS Mike Uhlenkamp, Call Center Technology Manager,                                 Phil Shinn, Principal Consultant, Genesys
                    DIRECTV, Inc.                                                                       Ken Osowski, Vice President of Product Development &
                    CCS Dottie Verkade, Head of Speech Innovations, Atena                               Marketing, Pactolus Communications Software
                    Speech applications are being used to increase revenue and decrease costs           In this technical session about open source development environments, Phil
                    by revolutionizing business processes and customer interactions. In this session,   Shinn will analyze & compare the scalability, subscriber feature flexibility,
                    hear lessons learned from customers and industry leaders who have pioneered         multiservice integration potential, and other key service enablement
                    the implementation and deployment of successful speech applications. Learn          characteristics of leading and emerging open source telecom technologies.
                    how you can increase customer service and save money at the same time               Ken Osowski will demonstrate the use of open source Visio custom stencils,
                    from developers who have successfully improved the bottom line in their             VB code, and Python code that allow designers to create and maintain VUI
                    organizations.                                                                      designs and test plans.

                    Speech Enables Self-Service                                            D104         Windows Vista Development                                               E102
                    3:00 p.m. – 4:00 p.m.                                                               Environment
                    Richard Grant, Chief Technology Officer, and                                        11:30 a.m. – 12:30 p.m.
                    Chester Anderson, Vice President, Business Development,                             Michael Dunn, Consultant, Magenic Technologies
                    Order Catcher, Inc.                                                                 Fabrizo Giacomelli, CEO, Mediavoice (MOAI Group)
                    Kostas Darivakis, General Manager, and                                              Windows Vista supports speech interfaces to many of its applications. In this
                    Alexandros Papanikolaou, Sales Manager, Village                                     session, attendees will see demonstrations about how to use Visual Studio to
                    Roadshow Greece                                                                     develop SALT and IVR applications for the Microsoft Office Communication
                    Hear how to improve customer service by enabling customers to use phones            Server. This session will also demonstrate and discuss the Speaky Media Center
                    and cell phones to place orders with automated speech systems instead of            for controlling a Windows Vista-based media center.
                    waiting in lines to purchase tickets or place orders. A fast food company and a     LUNCH KEYNOTE
                    cinema theater chain explain how automated speech systems that save money
                    and improve customer satisfaction were successfully implemented and deployed.       Sponsored by Voice Objects
                    Hear how such problems as menu navigation, recognition of non-English words,        12:30 p.m. – 1:45 p.m.
                    real-time menu updates, and peak call processing were overcome.                                                                                             E103
                                                                                                        New Language Specifications
                    Speech Drives CRM                                                      D105
                                                                                                        1:45 p.m. – 2:45 p.m.
                    4:45 p.m. – 5:00 p.m.                                                               James Barnett, Technical Director, Aspect Software
                    CCS Brian Gebert, Director of Corporate Sales,
                                                                                                        David L. Thomson, Chief Technical Officer, SpeechPhone
                    Shunra Software Ltd.                                                                This session reviews two emerging languages. The W3C State Chart XML
                    Jangwoo Shin, Chief Technology Officer, WebForPhone                                 (SCXML) will be a fundamental part of VoiceXML 3.0, as well as a stand-alone
                    By speaking on a telephone, users can retrieve and update data on                   control language. The VoiceXML Forum’s Data Logging Specification will
                    accounts, contacts, opportunities, and calendar applications. Learn how to          describe a format for log files created by speech applications and used by log
                    overcome the difficult problems of CRM applications, including recognition          report generators and database management systems.
                    of custom vocabulary and database searches. These industry experts will             Which Tools Are Right for You?                                          E104
                    present demonstrations and share key learnings.                                     3:00 p.m. – 4:00 p.m.
                                                                                                        John Fuentes, Principal Solutions Architect, Intervoice
                                                                                                        Moshe Yudkowsky, President, Disaggregate

                                    CUSTOMER                                                            With the high cost of developing speech applications, businesses are turning
                                                                                                        to speech application development tools to decrease the time and effort
                                   CASE STUDIES CS                                                      needed to develop speech applications. This session discusses the types of
                                                                                                        development tools, identifies criteria for useful development tools, and
                          marked with a Customer Case Studies icon ( CCS )                              suggests some development tool characteristics that should be avoided. The
                          discuss experiences with real applications, usually                           speakers will also identify missing tool functionality, recommend strategies for
                          presented by a customer. These presentations will                             tool interoperability, and characterize desirable tool user interfaces.
                          include:                                                                                                                                              E105
                                                                                                        Techniques for Reusability
                          ◗ Problem(s) to be solved                                                     4:45 p.m. – 5:00 p.m.
                          ◗ Technology used to solve the problem                                        Jerry Carter, Director of Network Speech Architecture
                          ◗ Problems encountered and how they were solved                               & Standards, Nuance Communications, Inc.
                                                                                                        Rob Marchand, Senior Director of Product Management, Genesys
                          ◗ Benefits derived from the solution                                          Ken Rehor, Consultant
                          ◗ Key learnings                                                               The expense of developing speech application software has caused enterprises
                          ◗ Short demonstration                                                         to look at ways to decrease development costs. This panel explores ways to reuse
                                                                                                        existing code and offers suggestions about how to construct code to improve
                                                                                                        its usability. The panel will also discuss the problems and benefits of reusable
                                                                                                        grammars, subdialogs, packaged applications, and other strategies for reusability.

        8           August 20–23, 2007                         ◗ New York Marriott Marquis, New York
                                                        Tuesday, August 21
                                                                                      application and how best to approach the design of new multilingual
                               TRACK A                                                applications.
      HOSTED AND MANAGED SERVICES                                                     LUNCH BREAK
                         (Organized by Opus Research)                                 12:00 p.m. – 1:30 p.m.

                                                                                                                                                                              TUESDAY, AUGUST 21
The Outsourcer’s Perspective                                                          Getting the VUI Right When                                             B202
10:45 a.m. – 12:00 a.m.                                                               Recognition Goes Wrong
Outsourcing is a common practice and is often the best practice for cost-
                                                                                      1:30 p.m. – 2:30 p.m.
effective, high-quality customer service and self-service. In this session, leading
service providers and their customers introduce and describe the criteria that        Kristie Goss, VUI Designer, Convergys
influenced their decision to outsource, and their experiences with the team           Daniel Padgett, Senior Voice User Interface Consultant,
of application developers, carriers, and hosted services providers.                   Versay Solutions
LUNCH BREAK                                                                           Recognition errors are a fact of life for speech systems. The job of a good voice
                                                                                      user interface is to make the errors as inconsequential as possible to the end
12:00 p.m. – 1:30 p.m.
                                                                                      user. Learn how to handle confirmations to build user confidence without
Contrasting Service                                                      A202         becoming a burden, and hear about new approaches to error-handling for
                                                                                      natural language applications.
Provider Approaches
1:30 p.m. – 2:30 p.m.                                                                 Making It Personal                                                     B203
John Hibel, Vice President of Marketing, Voxeo                                        2:45 p.m. – 3:45 p.m.
Mark Wilbur, Senior Product Manager, Hosted IVR,                                      Barb Mackraz, Principal, Mackraz Design Group
Verizon Business                                                                      Cory Wright, Senior Marketing Manager, Customer Contact,
Ron Owens, Vice President, Product Strategy, First Data                               Cisco
Voice Services                                                                        Speech applications used to be conceived of as one-size-fits-all interactions in
Nearly every service provider offers savings in capital expense and contact           which every user had the same experience. Increasingly, organizations are
center operating costs. Increasingly, service providers differentiate themselves      capitalizing on data they already know about customers to tailor the
through partnering strategies, technology in use, application development             experience specifically for them. Whatever you know about the customer can
and management resources, and support of multiple modalities of customer              be used to predict the likely reason for the call, and present relevant
care and self-service.                                                                information and services proactively. Learn techniques for creating
                                                                                      personalized interactions that make calls seem efficient, productive, and
Meeting Business Challenges                                              A203         surprisingly satisfying.
2:45 p.m. – 3:45 p.m.                                                                                                                                        B204
Tim Moynihan, Vice President, Global Marketing & Sales
                                                                                      Watch Your Grammar
Support, Envox Worldwide                                                              4:15 p.m. – 5:15 p.m.
Steven Pollack, Executive Vice President & Co-Founder, TuVox                          Judi Halperin, Staff Engineer, Global Consulting Services, Intervoice
This has been the year of the end user. With so much emphasis on the                  David L. Thomson, Chief Technical Officer, SpeechPhone
customer experience, being able to identify snags in self-service applications        Speech applications are only as effective as the grammars used to recognize
at a highly granular level and make corrections dynamically is crucial. In this       user responses. Grammars must be broad enough to cover typical responses
session, application framework providers describe how they support                    while constrained as tightly as possible to improve recognition accuracy. Learn
application development that meets customer service objectives.                       how to craft grammars that strike the right balance, and hear about new
                                                                                      developments in standardized grammars in this important session.
View of the Global Future                                                A204
4:15 p.m. – 5:15 p.m.
                                                                                                                    TRACK C
Juan Ceballos, Chief Technology Officer, Ydilo                                              ADVANCED SPEECH TECHNOLOGY
Mark Plakias, Vice President, Strategy, France Telecom                                              SYMPOSIUM
In this session, the biggest stakeholders in global, outsourced communications                                     (Organized by AVIOS)
discuss how the distributed, virtualized contact center will integrate speech
automation with multimodal communications (blending live agents with IM, chat,                                                                               C201
and video messaging) and what this means for the future of customer service.
                                                                                      New Approaches to Dialog Design
                                                                                      10:45 a.m. – 12:00 p.m.
                                                                                      Moderator: Bill Scholz, President, NewSpeech, LLC
                               TRACK B                                                Speakers: Dominique Boucher, Lead Software
                DESIGNING THE SPEECH                                                  Developer, Nu Echo, Inc.
                CUSTOMER EXPERIENCE                                                   Clifford Harlow, Vice President, Client Services,
                                                                                      Spoken Communications
Para Continuar en Espanol …                                              B201         Joachim Stegmann, Head of Department, T-Systems
10:45 a.m. – 12:00 p.m.                                                               As designers are urged to create ever-more sophisticated self-service
                                                                                      applications, the pressure for evolving new techniques grows in importance.
Aimee Piercy, Associate, Mackraz Design Group, LLC                                    New Eclipse-based graphical tools oriented around the identification,
Prabha Sundaram, Speech Specialist, Nortel                                            definition, and reuse of hierarchical dialog patterns and novel nonlinear call
The world is getting smaller, and increasingly this is reflected in speech            flows assisted by agents are described in this dialog design session.
applications that include more than one language. Enabling access to a
speech application in another language is not a simple matter of translating
the prompts and switching the recognition algorithm to the other language.            LUNCH BREAK
Experts in this session offer tips on adding a second language to an existing         12:00 p.m. – 1:30 p.m.

                                                     Tuesday, August 21
                                                                                          C202         held devices. Recent applications of speech-to-text for searching and
                     Artificial Intelligence & VUI Design                                              transcribing voice data will be illustrated for other applications including medical
                     1:30 p.m. – 2:30 p.m.                                                             data transcription and the near-real-time conversion of voice mail to text.
                     Moderator: Bill Scholz, President, NewSpeech, LLC
                     Speakers: Mahesh Rajagopalan, Chief Operating Officer                                                            TRACK D

                     and Vice President, Engineering, and Jacek Jarmulak,                                    INNOVATIVE SPEECH APPLICATIONS
                     Senior Scientist, Resolvity
                     Peter Trompetter, Vice President, Global Development,
                                                                                                       Speech Applications for Emergencies                                       D201
                     Gyruslogic, Inc.
                     The growing sophistication of VUI designs demands the incorporation of new        10:45 a.m. – 12:00 p.m.
                     technologies, including those borrowed from other disciplines. This session       CCS Klaus Schaefer, Head of Fire Department–Dortmund,
                     focuses on the novel application of artificial intelligence technology using a    Institute of Fire and Rescue Technologies, Fire Department of
                     dialog engine and a problem-solving engine working concurrently. It also          Dortmund (Germany)
                     illustrates the use of natural language to understand the semantics and context
                     of any phrase being processed, making it much easier to develop the answers.
                                                                                                       Howard Wood, Executive Vice President, Reliance
                                                                                                       Communications Inc.
                     Advances in Video & Multimedia                                       C203
                                                                                                       This session shows two case studies that illustrate how speech technology
                     Application Design                                                                can be used in emergency situations. Schools use speech technology to deliver
                     2:45 p.m. – 3:45 p.m.                                                             both emergency messages (i.e., school closures, lockdowns, illness outbreaks)
                                                                                                       and personalized messages (i.e., absence date, periods/classes missed, current
                     Moderator: Bill Scholz, President, NewSpeech, LLC                                 cafeteria account balance, bus route schedule change) to parents. Fire fighters
                     Speakers: Valentine Matula, Director, Multimedia                                  use advanced, multimodal, mobile services enabling on-the-move rescuers to
                     Research, Avaya Inc.                                                              communicate and to share structured multimodal information resources
                                                                                                       including audio, video, text, graphics, and location information.
                     Jan Sedivy, Researcher, IBM Czech Republic
                     The availability of a robust 3G infrastructure throughout Europe and much of      Lunch BREAK
                     Asia has released pent-up customer demand to add live video to extend the
                                                                                                       12:00 p.m. – 1:30 p.m.
                     utility of voice communications. This session illustrates how video menus,
                     pictures of products, live video clips, and video commercials can be managed,     Synthetic Agents that Speak & Listen                                      D202
                     as well as how sample speech/video-enabled self-service applications for
                     universities, travel, retail, and home health can be developed. Also, the use     1:30 p.m. – 2:30 p.m.
                     of the Adobe Flash Player, a popular standard for delivering rich Web content,    CCS Matt Nikerson, Special Projects Librarian and Honors
                     to develop multimedia content will be explained and illustrated.                  Program Director, Southern Utah University
                                                                                                       CCS Antonio Gentile, Assistant Professor, Department of
                     Speech-to-Text Transcription                                         C204
                                                                                                       Automatics and Computer Science, University of Palermo (Italy)
                     4:15 p.m. – 5:15 p.m.                                                             Synthetic interviews enable callers to go beyond the picture or cultural object
                     Moderator: Bill Scholz, President, NewSpeech, LLC                                 to better understand the event or concept it represents. For instance, callers
                     Speakers: Michael Picheny, Researcher, IBM                                        may conduct synthetic interviews with individuals in photographs of historical
                                                                                                       events in a museum or objects in a cultural heritage site. Synthetic interviews
                     Marie Meteer, Researcher, Podzinger                                               represent a new way of interacting with objects that are usually only viewed.
                     Recognition technology has matured to the point where recorded telephone-         The first case study in this session describes a cell-phone application, and the
                     quality audio from unknown speakers can be accurately transcribed.                second shows a multimodal application that contains a chat-bot. When
                     Applications such as speech-enabled e-mail have become highly needed in the       applied to the world of advertising, synthetic agents will enable people to talk
                     mobile environment because typing is not always practical when using hand-        with advertisements in magazines, on billboards, and other advertising media.

                                        Grand Opening                                                                      Invited Workshops
                                                                                                               Each year, SpeechTEK hosts day-long, invitation-only
                                          Reception                                                            workshops in which participants collaborate to solve
                                                                                                               common speech application problems. Previous workshops
                                                                                                               have produced guidelines for designing successful VUIs,
                                     All SpeechTek attendees are
                                                                                                               criteria for measuring effective VUIs, guidelines for handling
                                   invited to the Grand Opening                                                speech recognition errors, and specification techniques for
                                    Reception taking place from                                                advanced speech dialogs. This year's VUI Designer’ Working
                                                                                                               Group will address the VUI designers’ career ladder, job
                                       5:00 p.m. – 7:00 p.m.                                                   descriptions, and educational requirements. If you would like
                                                                                                               to participate in this workshop or organize another one,
                                  in the Exhibit Hall on Monday.                                               please contact Susan Hura (
                                                                                                               or Jim Larson (

         10          August 20–23, 2007                        ◗ New York Marriott Marquis, New York
                                                     Program Information
Speech in Banking                                                   D203         LUNCH BREAK
2:45 p.m. – 3:45 p.m.                                                            12:00 p.m. – 1:30 p.m.
CCS Stephan Schneider, Project Manager, Voice Portal,
                                                                                 Tips & Techniques for Using Grammars                                    E202
VolksWagen Bank

                                                                                                                                                                       TUESDAY, AUGUST 21
CCS Marc Seltier, Communication Technologies Manager,                            1:30 p.m. – 2:30 p.m.
HypoVerreinsbank Deutschland                                                     Sunil Issar, Director, Speech Science, Global Custom
Around the world, speech applications are being used to update account           Development Services, Convergys Corp.
information and transfer billions of dollars among accounts. Learn how two
                                                                                 Padma Ramesh, Senior VUI Developer, and Krishnan
of Europe’s major banks have successfully deployed speech applications that
revolutionized their operations. Speakers will describe solutions to problems    Srinivasan, Senior Solutions Manager,
they encountered during development and deployment.                              Nuance Communications, Inc.
                                                                                 Specifying grammars that cover the words spoken by users is one of the major
Touch to Voice: Creating a WOW                                      D204         keys to designing and implementing speech applications. Tuning grammars
                                                                                 is a complex task and requires automated techniques to analyze large amounts
Experience for AARP Consumers                                                    of data. What techniques can designers and implementers use to build and
4:15 p.m. – 5:15 p.m.                                                            tune grammars to handle unexpected events in caller responses such as
CCS Ava J. Baker, CEO and President, AJ Waters, LLC                              background talk, side conversations, nonspeech events, restarts, and
CCS R. J. Fox, Director of Quality Assurance, AARP                               corrections? Can some of these techniques be automated?
They said it couldn't be done, but in today's high-tech environment, more and                                                                            E203
more callers are using speech IVR, including those older than 50. Hear the       Web Services & Speech
latest research findings and how AARP is on the path to continuous               2:45 p.m. – 3:45 p.m.
improvement using speech to “wow” customers.                                     Michael Codini, Chief Technical Officer, VoiceObjects, Inc.
                                                                                 Chris Passaretti, Software Development Manager, Research
                             TRACK E                                             & Development, Nortel
            TIPS & TECHNIQUES FOR                                                A major problem facing speech application developers is integration with the
          IMPLEMENTING YOUR SPEECH                                               rest of an enterprise’s IT infrastructures. Learn how to integrate speech user
                                                                                 interfaces over a network with the rest of an enterprise’s IT infrastructure using
                 APPLICATIONS                                                    service-oriented architecture (SOA) technology and Web services. The benefits
                                                                                 of this approach include keeping your application portable and maintaining
                                                                    E201         a clear separation of your call flow and your business logic.
Speech Synthesizers on Steroids
10:45 a.m. – 12:00 p.m.
                                                                                 Deploying Speech Applications                                           E204
Davide Bonardo, Senior TTS Software Architect, Loquendo
                                                                                 4:15 p.m. – 5:15 p.m.
Qiang Bai, Vice President, Anhui USTC iFLYTEK Co., Ltd.
Text-to-speech synthesis is used to render dynamic data, such as newsfeeds       R. J. Auburn, Chief Technology Officer, Voxeo
and e-mail, and to avoid costly, time-consuming prerecording. The use of         Bob Cooper, Voice Portal Chief Architect, Avaya
speech synthesis will increase as functionality improves, including              Even the most carefully planned deployments can go wrong. Experts in this
pronunciation accuracy, natural timbre, intonation, and expressive voices that   session review lessons learned from years of customer deployments of
supply so much of an application’s persona. Special attention will be given in   applications with two to 20,000 ports. They discuss the features of Session
this session to the challenging requirements of non-English-languages,           Initiation Protocol (SIP), a lightweight, transport-independent protocol for
sentences containing mixed languages, and new extensions to the W3C              messaging, and share tips on how to overcome the challenges of
Speech Synthesis Markup Language (SSML).                                         deploying SIP .

                     Idea Markets                                                        Are you a VUI designer
                Tuesday and Wednesday                                                     or interested in VUI?
                 7:45 a.m. – 8:45 a.m.
                                                                                        Don’t miss Track B on Monday, VUI for VUI
       Plan your schedule to join a group of colleagues for                             Designers, that is planned just for you. Additional
       breakfast at 7:45 a.m. on Tuesday and Wednesday                                  VUI tracks are Track B, Tuesday, Designing the
       mornings for “idea market” sessions. Idea markets                                Speech Customer Experience, and Track B,
       are highly interactive, casual, collaborative                                    Wednesday, The V-Files: Hot Topics in VUI
       conversations about burning questions in speech                                  Design. Also consider registering for STK University
       technology or VUI design, or gatherings of people                                courses, STKU-4, User-Focused VUI Design;
       working in market segments with common                                           STKU-7, Let’s Write Some Prompts!; and
       questions and interests.                                                         STKU-8, Assessing & Improving Caller

                                                        Wednesday, August 22

                                                     TRACK A                                                                              TRACK B
                                       PLANNING & MANAGING                                                    THE V-FILES: HOT TOPICS IN VUI DESIGN

                                         SUCCESSFUL SPEECH                                                                                                                        B301
                                           DEPLOYMENTS                                                     Retire the Horse and Buggy
                                                                                                           10:30 a.m. – 11:30 a.m.
                                                                                              A301         Moderator: Phillip Hunter, Vice President,
                       Mainstream Speech?                                                                  Voice Interaction Group, SpeechCycle, Inc.
                       Stakeholder Views from                                                              Voice user interface design is a relatively young field, but are we already stuck
                       360 Degrees                                                                         in our ways? Many of today’s designs cling to habits established when we
                       10:30 a.m. – 11:30 a.m.                                                             knew far less about the uses, users, environments, and capabilities of our
                                                                                                           systems. This panel kicks it up a notch and challenges VUI designers to explore
                       Tim Pearce, Global Solutions Manager, Self-Service,                                 new directions and reconceptualize the voice user interface in the light of
                       Dimension Data                                                                      marked advances in speech.
                       Mike Bergelson, Director of Business Development for                                                                                                       B302
                       Contact Centers, Cisco                                                              Special Cases in VUI Design
                       What are the critical success factors that need to be in place for speech to be     11:45 a.m. – 12:45 p.m.
                       truly mainstream? This 360-degree review presents the results of an ambitious       David Martin, Solution Architect, Avaya
                       set of surveys with end users of speech applications, business decision makers,
                                                                                                           Vasuveda Akula, Speech Scientist, Convergys Corp.
                       technical decision makers, and call center managers. The results will be
                       interpreted and debated by a panel of industry experts.                             The focus in VUI design is often to discover and apply universal principles to
                                                                                                           guide all our designs. As voice user interfaces are used in more varied contexts
                                                                                                           and with different user populations, we increasingly discover that there are
                       Positioning Speech                                                     A302         exceptions to the rules. Best practices that clearly work in some domains may
                       Applications for Success                                                            not be effective in others. Learn how to break the rules of design properly and
                                                                                                           when to do so to create the most effective VUI designs.
                       11:45 a.m. – 12:45 p.m.
                       CCS Oren Hertz, Section Manager for Call Center, Hapoalim                           LUNCH BREAK
                       Bank, and Nava Shaked, A. L. M Liam Ltd.                                            12:45 p.m. – 2:00 p.m
                       Caroline Leathem, Head of Consultancy, Fluency Voice                                                                                                       B303
                       Technology                                                                          Whither VUI Standards?
                       The way a speech application is presented can have a huge impact on its
                                                                                                           2:00 p.m. – 3:00 p.m.
                       ultimate success. Applications that are deployed with a solid understanding         Phil Shinn, Consultant, Genesys Telecommunications Labs
                       of the views of the customers who will use them are more likely to succeed—         Fran McTernan, Speech Operations Lead, Nortel
                       but what is the best way to obtain this understanding? Once an application          Can we create VUI standards? Should we? What would VUI standards look
                       is ready to deploy, what’s the best way to roll it out to customers? Learn how      like, and what would be their impact? Should we have global commands
                       positioning a speech application correctly can help achieve your goals.             (such as “help” or “back up”) that are part of a global grammar for all
                                                                                                           applications? These topics and more will be the subject of this thought-
                       LUNCH BREAK                                                                         provoking panel.
                       12:45 p.m. – 2:00 p.m.                                                              The Ultimate VUI Showdown                                              B304
                                                                                                           3:15 p.m. – 4:15 p.m.
                       The Future of Speech                                                   A303         Moderator: Greg Simsar, Vice President Speech Services,
                       2:00 p.m. – 3:00 p.m.                                                               Syntellect, Inc.
                       Scott McGlashan, Distinguished Technologist,                                        Back for an encore from SpeechTEK 2006 is Greg Simsar’s provocative,
                                                                                                           interactive, and fun debate on hot topics in VUI design. Noted industry experts
                       Hewlett Packard                                                                     will offer their often opposing viewpoints on the state of VUI 2007, and the
                       Moshe Yudkowsky, President, Disaggregate                                            audience is highly encouraged to enter the fray. Come for lively discussion,
                       Mark Rayburn, President and CEO, DemandVoice LLC                                    friendly feuding, and strong opinions, and leave with many new perspectives
                       What’s the next big thing in speech? What challenges lie ahead and how can          on VUI design.
                       we overcome them? Speakers in this session tell us what to look for in the
                       coming months and years and help us understand where we are today. Learn
                       about latest developments in VXML 3.0, and gain insight into the role of                                          TRACK C
                       speech in a GUI-dominated world.                                                                NOW READY FOR PRIME TIME!

                       Top 25 Speech Project                                                  A304                                                                                C301
                                                                                                           Natural Language Processing
                       “Gotchas”                                                                           10:30 a.m. – 11:30 a.m.
                       3:15 p.m. – 4:15 p.m.                                                               Aaron Fisher, IT Manager Professional Services, West Interactive
                       Moderator: Ron Owens, Vice President, Product Strategy,                             Marko Petroni, Principal Solutions Architect, Nuance
                       First Data Voice Services                                                           Communications, Inc.
                       Anyone who has ever worked on a speech project has them—war stories of              Natural language (NL) is used (and misused) to mean many different
                       missteps we wish we could have avoided. This panel of experts represents a          capabilities, ranging from continuous speech recognition to complete
                       wealth of experience with real speech deployments, and they offer these             understanding of conversational English. Aaron Fisher will overview various
                       experiences to help save you from their bloopers. Panelists will offer their best   types of NL and discuss how it works. Marko Petroni describes best practices
                       tips and tricks of the trade about how to avoid the “oops” factor and to keep       for implementing a popular type of natural language call steering, which
                       your speech projects on track.                                                      automatically routes callers to one of several destinations.

          12           August 20–23, 2007                         ◗ New York Marriott Marquis, New York
                                                       Program Information
Who’s Really Calling?                                                  C302         Legal Issues with Speech                                                D302
Speaker Authentication                                                              11:45 a.m. – 12:45 p.m.

                                                                                                                                                                          WEDNESDAY, AUGUST 22
11:45 a.m. – 12:45 p.m.                                                             Cleg Ivy, Vice President, Mergers & Acquisitions,
CCS Brian Rowland, Director, Contact Centre Technology &                            General Counsel, Voxeo
Member Experience, Aeroplan                                                         Speech technology deployments raise new political and legal issues. Should
CCS Melinda Charlesworth, Operations Manager, Australian                            the FTC be able to place severe restrictions on outbound IVR calls? Should the
                                                                                    government mandate how personal data should be made secure? Who owns
Health Management                                                                   your “voice print”? How should the speech industry react to government efforts
Speaker authentication is a form of biometric-based security that uses features     to exercise controls? Hear this panel discuss these and other legal issues
of a person’s voice to validate that they are who they claim to be. It secures      surrounding speech applications and technology.
sensitive transactions made over the telephone and ensures that only
authorized individuals have access to sensitive information and mission-critical
resources. This session addresses the major authentication issues of premise-       LUNCH BREAK
based or managed service, registration procedures, challenge dialogs, and           12:45 p.m. – 2:00 p.m.

                                                                                    Is Paul English Right?                                                  D303
LUNCH BREAK                                                                         2:00 p.m. – 3:00 p.m.
12:45 p.m. – 2:00 p.m.
                                                                                    Walter Rolandi, Human Factors Psychologist, The Voice
                                                                                    User Interface Company, LLC
Using Multimodal Technology                                            C303
                                                                                    Kirsty McCarthy, Vice President, Sales & Marketing,
to Improve Language Skills                                                          Inference Communications
2:00 p.m. – 3:00 p.m.                                                               Michael X. Zirngibl, CEO,
CCS David Topolewski, Chairman, EnglishXchange, Pte Ltd.                            Paul English presented the guidelines for improving IVR
Deborah A. Dahl, Principal, Conversational Technologies                             systems in a keynote address at last year’s SpeechTEK conference. The
New and exciting types of user interfaces are required to take full advantage       guidelines attempt to eliminate IVR features that most anger customers, but
of multiple modes of input, such as speech and keypads/mouse pads. Two              sometimes run counter to business goals and cost issues. How should the
case studies in this session describe how multimodal applications were              speech industry react to these guidelines? Will consumers revolt against IVRs
developed, one for those learning how to speak English, and one for                 that fail to implement the guidelines? Members of this lively panel represent
individuals with aphasia, a loss of language ability resulting from brain injury,   all viewpoints in this controversial discussion.
who needed speech therapy. The speakers describe how they used
                                                                                    Worst Practices                                                         D304
multimodal user interfaces to enable these applications, the problems
encountered, and best practices for developing multimodal applications.             3:15 p.m. – 4:15 p.m.
                                                                                    Mike Bergelson, Director of Business Development,
Video & Speech                                                         C304         Cisco
3:15 p.m. – 4:15 p.m.                                                               Michael Perry, Director, IVR & Speech Portfolio, Avaya
Andrew Fuller, Vice President, Engineering, Voxpilot                                Tired of guidelines that only tell you what to do? This session takes the opposite
                                                                                    approach and tells you what not to do. Hear when not to use speech
Rob Marchand, Senior Director of Product Management,
                                                                                    recognition, when not to use speech synthesis, and what not to do when
Genesys Telecommunications Laboratories
                                                                                    deploying a self-service solution into your integrated contract center.
Video adds a new dimension to speech applications, enabling users not only
to “speak and listen,” but to “see” as well. VoiceXML applications may be easily
augmented to become interactive video applications while retaining standard
speech services such as speech recognition and speech synthesis. Experts
describe existing implementations and video features in future standards such
as VoiceXML 3.0.
                                                                                                      For video in
                              TRACK D
                   SOLVING SPEECH                                                                     multimodal
Avoiding Voice Fraud &                                                 D301                           applications
10:30 a.m. – 11:30 a.m.
                                                                                              See session C203 for how to enhance
Jens Henrichsen, Head of Technology Development,
Consumer Solutions, RSA, The Security Division of EMC                                         speech applications with video, Session
Valene Skerpac, President, CISSP iBiometrics, Inc. (iBICS)                                    C302 for uses of video, and Session
Identity theft and organized criminal activity to commit fraud have become
prevalent on the Web. Learn how to avoid fraudulent mechanisms that are                       C303 for case studies of multimodal
used to infiltrate the phone channel, including "product delivery confirmers,”                applications.
change of billing attempts, phone number spoofing, and "voice phishing."
Learn how to mitigate risks associated with attacks that may compromise your
user-sensitive data.

                                                       Wednesday, August 22
                                                      TRACK E                                             LUNCH BREAK
                               TIPS AND TECHNIQUS FOR FIXING                                              12:45 p.m. – 2:00 p.m
                                  YOUR SPEECH APPLICATION

                                                                                                          Collecting, Managing, & Analyzing                                      E303
                       Tuning Speech Applications for                                        E301         User Feedback
                       Maximum Performance, Part 1                                                        2:00 p.m. – 3:00 p.m.
                       10:30 a.m. – 11:30 a.m.                                                            CCS Elisa Elderbaum, Project Manager, National
                       Joe Alwan, Vice President and General Manager, and                                 Government Services (formerly Empire Medicare Services)
                       Bernhard Suhm, Director of Professional Services, AVOKE                            CCS Jenni McKienzie, VUI Designer, Travelocity
                       Call Center Analytics Division, BBN Technologies                                   Learn how two companies use caller feedback from multiple sources to revise
                       Methods for tuning speech applications have grown and evolved with the             and improve their respective IVR systems. Learn how to collect and analyze
                       industry. Learn how to manage a successful tuning project to get maximum           the information and to determine how to modify the speech application. Most
                       value from your speech application. Topics include setting tuning objectives,      important, find out how feedback improves performance.
                       understanding caller behavior and intent, measuring dissatisfiers and                                                                                     E304
                       inefficiencies, and identifying the highest-impact tuning opportunities.
                                                                                                          The Lighter Side of
                                                                                                          Speech Deployments
                       Tuning Speech Applications for                                        E302         3:15 p.m. – 4:15 p.m.
                       Maximum Performance, Part 2                                                        Michael Picheny, Senior Manager, Speech and Language
                                                                                                          Technologies, IBM Watson Research Center
                       11:45 a.m. – 12:45 p.m.
                                                                                                          Richard Feinberg, Professor, Purdue University
                       Dave Pelland, Director, Design Collaborative, Intervoice
                                                                                                          In this lighthearted final session, Michael Picheny discusses a Shakespearian
                       Emmett Coin, Director of Speech Research and                                       view of the status and future of speech recognition, leading us through
                       Development, Lucas Systems                                                         Shakespeare’s writings with lessons for speech technology use. To paraphrase
                       Learn how to improve speech recognition using computationally lightweight          As You Like It, "All of SpeechTEK is a stage, And all the speech professionals
                       post-ASR information, and hear how an n-best list and other information from       merely players." Professor Feinberg looks at the lighter side of call centers and
                       the ASR can be used to improve speech recognition accuracy. Experts will present   customer satisfaction from a different perspective. Clips from movies and
                       several examples and techniques for developing dialogs that can improve the        commercials illustrate that customer satisfaction is the only reason for speech
                       perceived recognition accuracy. These techniques can improve out-of-vocabulary     technology and call centers. Caution: This is not the usual traditional
                       rejection and improve the correct recognition of user utterances.                  professorial dry lecture.

                                                      your exhibit space, sponsorships, and
                                                      promotional opportunities today!

                                             For Information on sponsorships and
                                             exhibiting, please contact:

                                           La Shawn Fugate or                                                       Toll Free: 877-993-9767
                                           Sarah Fortney
                                                                                                                    Direct: 859-278-2223
                                           2628 Wilhite Court, Suite 100
                                           Lexington, KY 40503                                                      Fax: 859-278-7364

          14           August 20–23, 2007                        ◗ New York Marriott Marquis, New York
Speech Technologies Have Evolved.

                      Have You?

    Find out where you can start with your FREE* subscription to
    Speech Technology magazine. Now available in convenient
    print or digital versions.

    Log on and sign up for your FREE* subscription today:

    *Print version free to U.S. subscribers only. Digital version free to all subscribers.

                                       143 Old Marlton Pike • Medford, NJ 08055
                                                     SpeechTEK University

                         SpeechTEK University courses are in-depth, focused, 3-hour seminars on topics of
                         special interest to speech technology and information technology professionals. Taught

                         by experienced instructors, STK University courses offer a structured learning experience.
                         If you are considering deploying a speech application or looking to increase your
                         knowledgebase in one of these key areas, be sure to attend a SpeechTEK University course.
                         These are separately priced or may be purchased as part of your conference registration.

                          Thursday, August 23                               SpeechTEK University
                         9:00 a.m. –      STKU-1                                STKU-2                            STKU-3                              STKU-4
                         12:00 p.m.       Effective Application                 Hands-On CCXML                    Natural Language                    User-Focused VUI
                                          Design Patterns                       Application                       Processing                          Design
                                          Using VoiceXML &                      Workshop                          Deborah Dahl                        Susan L. Hura
                                          CCXML/SCXML                           Moshe Yudkowsky
                                          Scott McGlashan &
                                          Ian Sutherland

                         1:30 p.m.–       STKU-5                                STKU-6                            STKU-7                              STKU-8
                         4:30 p.m.        Hands-On Voice                        Developing                        Let’s Write Some                    Assessing &
                                          Applications with                     Applications Using                Prompts!                            Improving Caller
                                          SCXML                                 System.Speech                     Jenni McKienzie                     Experience
                                          R. J. Auburn                          and SAPI on                                                           Greg Simsar &
                                                                                Windows Vista                                                         Eduardo Olvera
                                                                                Rob Chambers

                                                       STKU-1                                              "smart" telephony applications. Participants should bring a laptop and should
                      Effective Application Design                                                         have a headset. Participants will receive advance instructions on how to
                      Patterns Using VoiceXML & CCXML/SCXML                                                download and install a CCXML software package on their computers.
                      9:00 a.m. – 12:00 p.m.                                                                                                                                  STKU-3
                      Scott McGlashan, Distinguished Technologist, Hewlett Packard
                                                                                                           Natural Language Processing
                                                                                                           9:00 a.m. – 12:00 p.m.
                      Ian Sutherland, Consulting Member of Technical Staff, Oracle
                      This course is for attendees with experience with VoiceXML (and related
                                                                                                           Deborah Dahl, Principal, Conversational Technologies
                      languages such as CCXML or SCXML) who want to learn the latest best practices        Natural language processing is used in more and more applications to support
                      for efficient and effective application design. Central to these techniques is the   increasingly sophisticated speech dialogs. This tutorial will introduce natural
                      separation between presentation, flow, and data within an application. Since         language processing and its role in speech applications. Attendees will learn
                      high-density deployments require efficient application design for maximum            what natural language is; techniques for processing natural language; how
                      performance, you will learn how techniques such as HTTP resource caching             to use Statistical Language Models (SLMs) and speech grammars with semantic
                      and data submission without page transitions contribute to efficiency and see        tags for processing natural language; and about emerging standards and
                      their power with deployed applications using VoiceXML and CCXML. The course          research and their roles in future applications. Attendees will have the
                      also covers how SCXML can be used to implement the flow of complex                   opportunity to develop tagged grammars illustrating the techniques discussed
                      applications, invoking VoiceXML interaction only when required.                      in the tutorial.

                      CCXML Application Workshop                                            STKU-2         User-Focused VUI Design                                            STKU-4
                      9:00 a.m. – 12:00 p.m.                                                               9:00 a.m. – 12:00 p.m.
                      Moshe Yudkowsky, President, Disaggregate                                             Susan L. Hura, Principal, SpeechUsability
                      Learn how to use CCXML by developing a useful program in just 3 hours in             What are the rules for designing effective, intuitive, comfortable interactions
                      this applications workshop. CCXML, also known as Call Control XML, is a              with automated speech systems? Voice user interface (VUI) design is a rapidly
                      standard language from the W3C that runs on a wide variety of platforms              evolving field with few standards to rely upon. This practical tutorial details
                      from different vendors. By building a simple application, this course will teach     how end users of speech systems can provide the information that you need
                      fundamental concepts and basic capabilities of the CCXML programming                 to create intelligent VUI designs that work for both users and businesses. It
                      language. The course will include information about how CCXML controls               presents a philosophy of user-centered design applied throughout the speech
                      telephone calls, best practices to use when writing CCXML programs, and              project lifecycle and shows how your users can teach you what you need to
                      how to incorporate information from databases and the Internet to build              design quality VUIs.

         16           August 20–23, 2007                          ◗ New York Marriott Marquis, New York
                                                                 SpeechTEK University
                                                                   STKU-5          be a little tough to translate theory into practice. This interactive tutorial will
Hands-On Voice Applications                                                        tackle the writing, pulling examples from actual deployments, designs, and
with SCXML                                                                         some made-up scenarios. We’ll start by looking at some before and after
1:30 p.m. – 4:30 p.m.                                                              prompt pairs. What makes the original bad? What makes the rewrite good?

                                                                                                                                                                          THURSDAY, AUGUST 23
                                                                                   Are there other possible good rewrites? We’ll share our thoughts and critique
R. J. Auburn, Chief Technology Officer, Voxeo                                      each other. We’ll also look at sample conversations to make sure we add the
Learn the basics of using the next-generation W3C language SCXML to create         context to our prompts, and start from scratch with a given scenario. And
speech applications. Developers will get a hands-on overview of the language       once you’ve written great prompts, how important is the recording? We’ll look
and will work together to build several sample applications using free, publicly   at several examples of how the recording contributes to the success or failure
available tools and the Prophecy SCXML browser. Expect to learn how and            of the prompt.
when to use SCXML; the basics of Harel state charts; and ways that SCXML,
CCXML and VoiceXML can work together seamlessly. (Attendees will receive           Assessing & Improving                                                  STKU-8
hardware specs and resources to download in advance.)                              Caller Experience
Developing Applications Using                                       STKU-6         1:30 p.m. – 4:30 p.m.
System.Speech and SAPI on                                                          Greg Simsar, Vice President Speech Services, Syntellect
Windows Vista                                                                      Eduardo Olvera, Senior Speech Technology Analyst, Syntellect
1:30 p.m. – 4:30 p.m.                                                              Have you called your own company recently? How would you rate that
                                                                                   experience? How would you identify and prioritize trouble spots? How would
Rob Chambers, Principal Development Lead and                                       you go about improving them? If you’re looking for an intense, hands-on session
Architect, Microsoft                                                               about how to assess and improve your company's caller experience, this tutorial
Speech recognition and speech synthesis have come a long way at Microsoft          is for you. Join us and your peers as we dial up a live 800-number and do a
in the past 10 years. The evolution of the developer APIs, the included TTS        real-time assessment of the caller experience. Together we’ll benchmark the
and SR engines, and the integrated user experiences in Windows Vista will          experience to see where the lucky company stacks up with current best practices
have a profound impact on the availability of Windows applications in the          as well as the getHuman standard. Then you’ll witness a ''live'' evaluative
future. In this course, you will learn about both SAPI and System.Speech in a      usability session to identify and pinpoint trouble spots, and together we’ll map
hands-on lab setting (bring your own laptop). Attendees with either COM and        out how to go about improving them. The caller experience will include self-
C++ experience or managed code developers with C# experience will                  service, live-service, and the transition from one to the other.
experience Microsoft speech offerings for the desktop firsthand. (Attendees
will receive hardware specs and resources to download in advance.)

Enough with the Theory!                                             STKU-7
                                                                                              Interested in using speech synthesis?
Let’s Write Some Prompts!                                                                  Attend Session C102 for the latest details of new standards
1:30 p.m. – 4:30 p.m.                                                                      for speech synthesis and Session E202 for tips and
Jenni McKienzie, VUI Designer, Travelocity                                                 techniques for using speech synthesis in your application.
There are lots of books, courses, and presentations on the principles of VUI
design. But when it comes time to put pen to paper and write prompts, it can

              @International Services                         Interactions                                   Syntellect
              Apptera                                         Intervoice                                     Telus
              Avaya                                           iPing                                          TuVox
              Cisco                                           IQ Services
                                                                                                             Verizon Business
              Convergys Corp.                                 Kirusa
              CRM magazine                                    Loquendo                                       VocaLabs
              Diaphonics                                      LumenVox                                       VoiceObjects, Inc.
              Envox Worldwide                                 Message Technologies Inc.                      VoiceVerified Inc.
              Fluency Voice Technology                        NeoSpeech                                      VoiceXML Forum
              Genesys Telecommunications
                Laboratories                                  Nexidia                                        Voxify
              GM Voices, Inc.                                 Persay Ltd.
                                                                                                             Walsh Media IVC
              GyrusLogic, Inc.                                Product Support Solutions (PSS)
                                                              RSA, The Security Divison of EMC               WebForPhone
              Holly Connects
              IBM                                             SimulScribe                                    West Corporation
              iFLYTEK                                         Speech Technology magazine                     Witness Systems

                                             For Information on sponsorships and exhibiting, please contact:
                                             La Shawn Fugate or Sarah Fortney, 2628 Wilhite Court, Suite 100, Lexington, KY 40503
            (As of 3/30/07)                  Toll Free: 877-993-9767 • Direct: 859-278-2223 • Fax: 859-278-7364

                               Hotel & Travel Information
                                                                 August 20–23

                                                                 New York
                                                                 Marriott Marquis

     Hotel Accommodations                                        The Premier Pass Includes:
     The New York Marriott Marquis is the official               ◗   Participation in all Conference Sessions
     conference hotel for SpeechTEK 2007. Discounted             ◗   Admission to SpeechTEK University Courses
     guest room rates at the Marriott Marquis have been          ◗   Access to the Exhibit Hall
     arranged for attendees through Meeting & Travel
     Consultants, Inc. (MTC), the official housing bureau for    ◗   Conference Materials
     SpeechTEK. Please do not call the hotel directly. (The      ◗   Lunch Breaks
     rates are $275 single or double per night for
     attendees who book reservations before August 3,
                                                                 ◗ Two Networking Receptions
     2007.) Room blocks are subject to availability and          Delegates are responsible for their own travel arrangements and
     sales and occupancy tax, and therefore are not              hotel accommodations.
     guaranteed. SO, PLEASE BOOK EARLY!
     4 easy ways to make your hotel reservation!                 Priority Discounts
     ◗ Online:                           Save up to $375 off the cost of your conference registration by
                                                                 using the priority code that is on the mailing label of this brochure
     ◗ Phone: 732-549-3985/3986                                  when you register.
     ◗ Fax: 732-549-3987
     ◗ E-mail:                        Registration Desk Hours
                                                                 Sunday, August 19 . . . . . . . . . .4:00 p.m. – 7:00 p.m.
     Conference Location ◗
     New York Marriott Marquis                                   Monday, August 20 . . . . . . . . . .7:00 a.m. – 7:00 p.m.
     1535 Broadway                                               Tuesday, August 21 . . . . . . . . . .7:30 a.m. – 5:30 p.m.
     New York, NY 10036                                          Wednesday, August 22 . . . . . . .8:00 a.m. – 2:00 p.m.
                                                                 Thursday, August 23 . . . . . . . . .8:00 a.m. – 1:30 p.m.
     Airports ◗
     LaGuardia: Distance from hotel: 9 miles east;               Exhibit Hours
     taxi approximately $30.                                     Monday, August 20 . . . . . . . . . .5:00 p.m. – 7:00 p.m.
     JFK International: Distance from hotel:                                                         Grand Opening Reception
     15 miles southeast; taxi approximately $45.                 Tuesday, August 21 . . . . . . . . .10:00 a.m. – 5:30 p.m.
     Newark International: Distance from hotel:
     15 miles west; taxi approximately $60.                      Wednesday, August 22 . . . . . .10:00 a.m. – 2:00 p.m.

     ✓ CHECK                                                     NOTE:The sponsors and management of SpeechTEK 2007 reserve the right to make necessary
                                                                 changes in this program. Every effort will be made to keep presentations and speakers as                                           represented. However, unforeseen circumstances may result in substitution of a presentation topic
                                                                 and/or speaker. Information Today, Inc. assumes no liability for the acts of their suppliers nor for
     for conference updates.                                     the safety of any SpeechTEK 2007 participant while in transit to or from this event.The total liability
                                                                 during the precise hours of the meeting will be limited to a refund of the delegate fee.

                      4 Easy Ways to Register
                     GO TO:                              PHONE:                   FAX:                             MAIL:
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                     please refer to the priority code                            609-654-4309                     Information Today, Inc.
                     above your name on your mailing                                                               143 Old Marlton Pike
                     address label.                                                                                Medford, NJ 08055

18   August 20–23, 2007                  ◗ New York Marriott Marquis, New York
         Registration                                                        EARLY RATE
                                                                        (Through 7/20/07)
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                                                                                                                              This information is required for registration.
 PRIORITY CODE____________                                                                                                    1. Primary business activity at your location:
 (Code is located above your name on your mailing label. Must be provided to receive the discount shown)   Total $________       (please check only one)
                                                                                                                              1 ❏ Application Service Provider
                                                                                                                              2 ❏ Call Center
Contact Information                                                                                                           3 ❏ Finance, Banking, Accounting, Insurance
                                                                                                                              4 ❏ Governmental, Legal, Education
                                                                                                                              5 ❏ Healthcare
 First Name ___________________________ Last Name_____________________________________                                        6 ❏ Internet Service Provider
                                                                                                                              7 ❏ Manufacturing Computers and Computer Software
 Company ___________________________________________________________________________                                          8 ❏ Manufacturing (other than computer hardware or
                                                                                                                              9 ❏ Media, Marketing, Advertising, Consulting
 Title ________________________________________________________________________________                                       10❏ Speech Technology Developer
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 Address _____________________________________________________________________________                                        12❏ Technology Developer
                                                                                                                              13❏ Telecommunications, NetworkCarriers
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                                                                                                                              15❏ Other: _____________________
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                                                                                                                              1 ❏ C Level/Chairman/President/Owner
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                                                                                                                              3 ❏ Educator/Student
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Payment Information                                                                                                           3. Speech Technology Utilized: (please check only one)
Check or credit card number must                      Check number          enclosed, in U.S. funds, made                     1 ❏ Automatic Speech Recognition
                                                                                                                              2 ❏ Desktop
accompany conference registration form.               payable to Information Today Inc. $                                     3 ❏ Embedded Applications
                                                                                                                              4 ❏ Internet
 ❏ MasterCard             ❏ VISA          ❏ AMEX            ❏ Discover                                                        5 ❏ Telephony
                                                                                                                              6 ❏ Text-to-Speech
 Card Holder’s Name: ___________________________________________________________                                              7 ❏ Speaker Verification
                                                                                                                              8 ❏ Wireless/Mobile
 Credit Card Number: __________________________________Expiration Date: __________                                            9 ❏ None
                                                                                                                              10❏ Other: ____________________
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                                                                August 20–23, 2007
                                                           New York Marriott Marquis
                                                                      New York, NY

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       speech technology projects
    ◗ Learn techniques for optimizing existing
       speech applications
    ◗ Hear customer case studies and evaluations
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