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The ICEF Moscow Workshop

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					 Meet quality student recruiters from Russia, Eastern Europe, Central Asia and the Caucasus




                                                                                              Regional Workshop




Supported by
                                               The ICEF Moscow Workshop
                                               The Ritz-Carlton, Moscow
                                               March 23 - 25, 2012




                                                                                                   www.icef.com
   Quality Agents Come to Moscow                                      The Venue
   The ICEF Moscow Workshop is the region’s premier annual            The ICEF Moscow Workshop will take place at The Ritz-Carlton, located
   student recruitment networking event. Providing international      in the heart of the city’s historical, cultural and business centre. The hotel’s
   educators with the opportunity to meet quality agents from         334 guest rooms offer superb business amenities including free high-
   all parts of Russia, Eastern Europe, Central Asia and the          speed internet access, fax hook-up and dataports.
   Caucasus, this workshop is the must attend event in this
                                                                      The hotel also features a health club and spa, superb dining options and
   important market.
                                                                      a stylish rooftop bar with magnificent views over Red Square, including
   The ICEF Moscow Workshop continued to grow in 2011,                the Kremlin and St. Basil’s Cathedral.
   recording an impressive 15% increase overall (educators 18%,
                                                                      With a full service business centre, state-of-the-art meeting facilities,
   agents 10%). In total, 409 participants from 30 countries
                                                                      and wireless internet access in all public areas, the Ritz-Carlton Moscow
   around the world came to Moscow for the event. During the
                                                                      offers the ideal location to conduct business in a pleasant and professional
   workshop, 124 education institutions held pre-scheduled,
                                                                      environment.
   one-to-one business appointments with representatives from
   167 agencies around Russia, Belarus, Georgia, Latvia, Moldova,     Workshop participants enjoy preferential rates, but can also choose from
   Kazakhstan, Kyrgyz Republic, Ukraine, and Uzbekistan.              a number of other hotels to meet differing budget requirements.
   Student recruitment agents must pass a rigorous selection
   and screening process before they can participate in ICEF            Statistics 2011
   events. Considered to be the most stringent quality testing in
   the industry, agents must provide current, verifiable references      Facts and Figures
   and prove an active interest in partnering with international
   educators and service providers.                                      • 409 participants representing 299 organisations from
                                                                           30 countries and 5 continents
   In addition to conducting productive business appointments,           • 169 educators representing 124 education institutions from
   participants may also attend various seminars held on the               24 countries
   first day of the event. These seminars cover a wide range of          • 220 agents representing 167 agencies from 9 countries
   topics, providing valuable insight and support to first-time
                                                                         • 11 exhibitors representing 7 organisations from 5 countries
   participants.
                                                                         • 4939 pre-scheduled meetings during 2 days
   Moscow is the historical, cultural and business centre of Russia
   and is easily accessed by agents from throughout this vast
   country, in neighbouring states, and educators from around the        Agent Demographics
   globe. The ICEF Moscow Workshop is the most efficient and
   cost-effective way to meet face-to-face with a large number of        Kyrgyz Republic 1%
                                                                                                                                          Russia
   the region’s best student recruitment professionals.                           Other 2%
                                                                               (Georgia, Kazakhstan,                                      81%
                                                                                    Latvia, Moldova)
      Participation Benefits                                                   Uzbekistan 2%
     • Increase international student enrolments                                    Belarus 2%
     • Easily develop and maintain networks with student
                                                                                  Ukraine 12%
       recruitment agents from Russia, Eastern Europe,
       Central Asia and the Caucasus
     • Improve student quality by working with agents on                Educator Demographics
       specific enrolment criteria
                                                                             South & Central
     • Promote your brand within the international education                                                                            (EU)
                                                                                America 1%
       industry                                                                                                                         62%
                                                                                  Oceania 2%
     • Obtain market intelligence and information on latest
       trends                                                                          Asia 3%
     • Maximise your time, effort and marketing/recruitment                                                                             Europe
       budget
                                                                              North America                                             (non-EU)
                                                                                       23%                                              9%
www.icef.com
                                          Find more 2011 testimonials and photos on www.icef.com/moscow

Workshop Programme                                          Participant Feedback 2011
The event enables educators to hold pre-scheduled           The ICEF Moscow Workshop was a great opportunity for me to meet with existing
one-to- one business appointments with relevant,            partners, refresh contacts with very good agents and establish new business
quality student recruitment agents, as well as with other   relationships.
educators and service providers. These appointments are     Almir Krupic, DID Deutsch Institute, Germany
20 minutes in duration and serve the dual objectives of
meeting with new contacts and/or maintaining existing       As a first time participant at the ICEF Moscow Workshop, I found the agents to be
relationships. The workshop programme also includes         very well prepared and focussed.
meals, refreshment breaks and evening functions, which      Kathie Kwilinski, South Seattle Community College, USA
offer valuable social networking opportunities in a
relaxed atmosphere.                                         It was an excellent event with great quality of contacts. The ICEF Moscow
                                                            Workshop has become a must for our school.
Friday, March 23, 2012                                      José Mayol, ESERP Business School, Spain

 14.00 – 19.00 Registration of participants                 This was a very well organised and executed event! I have already recommended
 14.00 – 15.00 Introductory seminars - ″How to              this workshop to other UK colleges.
               maximise your ICEF Workshop                  Sanjeev Ohri, Dudley College of Technology, UK
               experience″
 15.00 – 19.00 Seminars                                     Thank you ICEF for providing such a great networking event.
                                                            Murtagh Forde, ATC Language & Travel, Ireland
 19.00 – 23.00 Welcome drinks reception
                                                            This was my first time at the ICEF Moscow Workshop and overall it was a
Saturday, March 24, 2012                                    successful experience.
 08.00         Workshop hall opens, light breakfast         Alex Mortensen, FLS International, USA
 09.00 – 11.00 Business appointments
                                                            Another great ICEF Workshop! All agents were well-briefed and professional.
               (5 x 20 minutes each)
                                                            Duncan Hume, White House Guardianships, UK
 11.00 – 11.20 Refreshment break
 11.20 – 13.00 Business appointments
               (4 x 20 minutes each)
 13.00 – 14.15 networking lunch
                                                              Attendee Ratings 2011
 14.15 – 16.40 Business appointments
               (6 x 20 minutes each)
 16.40 – 17.00 Refreshment break                               Programme organisation
 17.00 – 19.00 Business appointments                                                                                        22%
                                                                     99% 77%
               (5 x 20 minutes each)
 19.30 – 22.30 Evening reception
                                                               Total event rating
Sunday, March 25, 2012
                                                                     96% 62%                                         34%
 08.00         Workshop hall opens, light breakfast
 09.00 – 11.00 Business appointments
               (5 x 20 minutes each)                           Reinforcement of existing contacts
 11.00 – 11.20 Refreshment break                                     93% 63%                                          30%
 11.20 – 13.00 Business appointments
               (4 x 20 minutes each)
 13.00 – 14.15 networking lunch                                Quantity of new contacts
 14.10 – 17.00 Business appointments
                                                                     91% 41%                               50%
               (7 x 20 minutes each)
 19.00 – 21.00 Moscow City Tour*

                * at an additional cost



                                                                                                                            www.icef.com
   Meet quality student recruitment agents from Russia, Eastern Europe, Central Asia and the Caucasus


    Appointment System                                                                   Organisers
    The successful ICEF appointment system offers participants direct                    ICEF Workshops connect educators with carefully
    and total control over the types of partners - by main activity and country          screened, high-quality student recruitment agents
    of origin - they meet during the workshop. Up to 36 meetings can be scheduled        at two and a half day networking forums devoted
    with agents, as well as educators and service providers.                             to achieving results and growing international
                                                                                         s t u d e n t e n r o l m e n t s . I C E F Wo r k s h o p s a r e
    1. Prior to the workshop, details of all invited agents, educators and service       renowned for their organisation, quality controls and
       providers are supplied via the industry leading eSchedule PRO online              sophistication, and occur annually across the globe.
       appointment scheduling system. Organisations with two representatives
       can double their effectiveness by scheduling simultaneous meetings.
                                                                                              Contact
    2. During the workshop, additional meetings and schedule adjustments can
       be made through personal contact or via a message delivery system.                      ICEF MAIn OFFICE
                                                                                               Am Hofgarten 9,
                                                                                               53113 Bonn, Germany
                                                                                               Tel    +49 228 201 19 0
    Participation Deliverables                                                                 Fax    +49 228 201 19 44
                                                                                               info@icef.com

                                                                                               ICEF ASIA PACIFIC
    Prior to the workshop:                                                                     P.O. Box 194, 25 Witches Chase,
                                                                                               north Tamborine, QLD, 4272, Australia
    1. Comprehensive details of invited agents, educators and service providers                Tel     +61 7 5545 2912
                                                                                               Fax     +61 7 5545 4147
    2. Access to the eSchedule PRO online appointment scheduling system                        icefasiapacific@icef.com
    3. Hotel reservation forms offering preferential rates for ICEF participants
                                                                                               ICEF BRAZIL
    4. City, venue and leisure programme information                                           Al. Casa Branca, 799 / 93C,
                                                                                               01408-001 São Paulo, SP, Brazil
    5. Access to targeted marketing and sponsorship opportunities                              Tel     +55 11 3064 5714
                                                                                               icefbrazil@icef.com
    At the workshop:                                                                           ICEF CAnADA
    6. Exclusive use of your own meeting table throughout the event                            1002-1219 Harwood Street,
                                                                                               Vancouver, BC, V6E 1S5, Canada
    7. A copy of the Agent Catalogue                                                           Tel     +1 604 838 4042
                                                                                               icefcanada@icef.com
    8. An entry in – and a copy of – the Educator & Exhibitor Catalogue
                                                                                               ICEF CHInA
    9. Access to market intelligence seminars                                                  B-307, Guojigang, no. 2 Wu,
                                                                                               Dongsanhuan-beilu,
    10. Participation in workshop meals, refreshment breaks and evening functions              Chaoyang, Beijing, 100027, China
                                                                                               Tel     +86 10 8447 0246
    11. Opportunity to offer and promote FAM tours and receptions                              Fax     +86 10 8447 0245
    12. Free access to the ICEF Online Workshop, for ef fective event                          icefchina@icef.com
        follow-up and further networking with agents from all over the world                   ICEF COLOMBIA
                                                                                               Carrera 37 # 10 26,
                                                                                               Oficina 205 Medellin- Colombia
     How to register?                                                                          Tel     +57 4 444 0393
                                                                                               icefcolombia@icef.com

    Register online: www.icef.com/moscow or                                                    ICEF RUSSIA
                                                                                               novoselov street, 8A,
    Complete the enclosed application form                                                     193079 St. Petersburg, Russia
                                                                                               Tel     +7 812 6120 577
                                                                                               Fax     +7 812 6120 577
                                                                                               icefrussia@icef.com

    Marketing & Sponsorship Opportunities                                                      ICEF UK
                                                                                               11 Woodland Road,
                                                                                               Weston-super-Mare, BS23 4HF, UK
                                                                                               Tel    +44 1934 641 938
                                                                                               Fax    +44 1934 628 995
    Give your organisation a higher profile during the event                                   icefuk@icef.com
    Email marketing@icef.com for information on the marketing & sponsorship
    opportunities available (exhibition space, literature display rack, conference bag         ICEF USA
                                                                                               556 Mercedes Avenue,
    insert, advertisements in workshop catalogues...). Items are strictly limited so           Pasadena, CA, 91107, USA
    early reservations are essential.                                                          Tel    +1 626 796 3655
                                                                                               Fax    +1 626 602 3950
    Email seminar@icef.com if you wish to be considered as a seminar presenter.                icefusa@icef.com


www.icef.com