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					Kodisoft Franchise
About us
Kodisoft is an innovative company on software and hardware solutions development. The scope of
Kodisoft activities is wide and varied: starting from websites and small home and office applications
to global innovative projects and technologies.

Kodisoft is the founder of Bluetooth marketing in Ukraine and is the first company in CIS that
began independent development and introduction of the newest marketing technologies: Bluetooth
marketing and interactive projection systems.

Distinctive feature of our company from the existing competitors is that we are direct developers of
our solutions. Thus, we do not depend on foreign software suppliers and are not prisoners of limited
capabilities of the systems developed by other companies. We are completely client-oriented and are
always ready to consider and realize any ideas and desires of our clients.


The main point of our franchise program

As estimated by the experts the income from mobile and interactive advertisement will make 20
billion dollars by 2011. And we decided why not to help others to earn part of this round sum?

Due to our own technologies, proven project management mechanism and unique experience gained
over the period of company existence we have developed and launched franchising program
participation in which allows to arrange for prospective and absolutely established business in
innovative marketing field in the shortest possible time.

We included the following two areas of our activities into the franchising program:

      Bluetooth marketing;
      Interactive projections;
We offer the following to our future partners:

      Unique innovation technology – when becoming our franchisee you get technologies
       allowing you to independently develop and introduce innovation marketing solutions, work
       out and carry out own marketing projects. The technology includes both hardware and
       software solutions.
      Popular trademark – when becoming our franchisee you receive the opportunity to operate
       under Kodisoft trademark which is quite popular in the CIS countries as well as in such
       countries as: Great Britain, the USA, Italy, etc. On the other hand, if you want to set up
       business in the field of innovative marketing using Kodisoft technologies, but under your
       own brand we will also consider such an alternative. It goes without saying that in this case
       certain additional franchising conditions will be laid down;
      Documentation package – complete set of technical and commercial documents including
       business features description and equipment allocation characteristics.
      Encouragement in purchasing the equipment at the prices and on the terms offered by large
       suppliers for companies operating under Kodisoft trademark.
      Financial advice: joint development (with franchisee) of a business plan including
       franchisee’s business targets.

Additional services we are ready to provide:


      Possibility to update software versions;
      Development of professional corporate website of the franchisee using our resources.
Franchising in the field of Bluetooth marketing
     IDBM – Intellect Device Bluetooth Marketing – is a device provided by our company and is
designed for transmission of advertising messages to mobile phones or any other devices (pocket
computers, smartphones and notebooks) shipped with Bluetooth. It is only enough to locate the
device in crowded places (for example, in a shopping center, on the public transport stop, on the
square or in the city street) or to put it into the pocket of promoter uniform and it will start mass
messaging of the required content. Our devices for Bluetooth marketing can send content about
carried-out campaigns, current offers and discounts and provide effective advertisement by
Bluetooth.

     Why should you choose our company?
     o Global experience in arrangement and carrying out of Bluetooth campaigns;
     o Most affordable prices;
     o Real-world radius of devices: 95 meters for mobile phones and about 200 meters for
         notebooks, pocket computers and other devices;
     o Capabilities to integrate devices into a single network with centralized management;
     o Online statistics gathering;
     o Batch messaging support, lottery mode, random messaging;
     o Online monitoring, management, statistics, scripts;
     o IDBM – is more than just plain messages, it also has Wi-Fi and Bluetooth Internet access
         points, FM radio, acceptance and servicing of orders, ticket booking, etc.


     Franchising conditions

      The aim of our franchising program is not to earn money on franchisee, but to strive towards
      the development of innovative marketing and to help companies desiring to deal with it to
      build effective business as well as to make decent profit. Our franchisees are friends and
      partners for us with whom we are linked together by interest in a common cause. That’s why
      we lay down minimum franchising conditions in order to be as loyal to our partners as
      possible. Below you will find all conditions required to be fulfilled to become Kodisoft
      franchisee:
      o Initial payment: $1 000

      o Royalty: -

      o Software. Several options of software purchasing are available depending on the type
          of data updating in the devices:

               Software updated via local server: $18 000;

               Software updated via FTP server: $25 000;

               Software updated via centralized data portal: $35 000

      o    Hardware for Bluetooth marketing. The cost of one set of standard hardware makes
      from $60 to $120 (depending on batch size and delivery point). At this stage you get
      idbm.Standart version. Later on it can be enhanced depending on needs and requirements
      of your clients, namely you will be able to add additional modules and features to the
      standard edition:

               High-power transmitter: $34 or $129;
               Wi-Fi – module for device connection to the network via Wi-Fi: $30;
               Modem – module for device connection to the network via GPRS or 3G Internet:
                $25-$85;
               FM repeater – device developed by our company that can serve as a small radio
                station for a shopping center, café, club, etc. It will transmit all your records and
                songs selected by you in advance to FM-band.
               Monitor – allows for showing of advertising videoclips and allows user to select
                content on the monitor screen by himself, etc.
               Other services – we can consider and embody any joint ideas as we are building
                business for you and you – for us.

   Return on a franchise

    As Kodisoft franchising conditions provide for the selection from several options of software
    and hardware, purchasing additional modules and services, etc., it would be hard to claim the
    period of total return on a franchise. However, we can assure you that the franchise for any
    configuration you choose will pay for itself in a matter of months.
       Let’s give the calculation of the payback period for the following case:

       You bought Kodisoft franchise, IDBM software updated via the portal, 50 IDBM devices for
       content messaging and Wi-Fi module to connect these devices into a single network. Let’s
       define the payback period by calculating all costs and comparing them with the total profit.

       So, your costs make:

             $1 000 – initial payment for franchise;
             $25 000 – software;
             50 * $100 = $5 000 – cost of 50 devices. Let’s assume that one device costs $100 as
              the batch volume is quite large;
             $30 – Wi-Fi module.

       Total: $31 030.

       Now let’s calculate the profit:

       The cost of one sent message makes 10 cents. According to the statistics collected by our
       company one device on average sends 100 messages a day (provided that it is placed in a
       shopping center or in the street; in case it is placed in the night club during the party – 1000
       messages). Total number of devices is 50. Therefore, let’s calculate the profit:

       $0.1 * 100 * 50 = $500 – total profit from a network of devices for 1 day. Now let’s divide
       the incurred costs by this sum: $31 030 : $500 = 62,06 = 62 days = 2 months.

So, we can see that a network of 50 IDBM devices on a Kodisoft franchise basis with the most
expensive software totally pays for itself only in two months. Draw conclusions yourself.
Franchising in the field of interactive projections
       KoLight interactive projection system from Kodisoft allows to project graphics, animation,
videoclips of any formats on the most various surfaces and then allows the user to interactively
control projected images, in other words, the image "revives" and starts to change as the user
approaches to it and depending on his movements and actions. Imagine that you are walking on the
floor and wild flowers are «exploding» under your feet or beautiful fishes are swimming every
which way or that you are leaving footprints walking on the surface of a virtual planet – all this is a
so-called «interactive floor». Such visual effects carry on an intrigue, arouse genuine interest and
cause great joy and positive emotions in any person. And at the same time being carried away by the
process the user subconsciously perceives the meaning of the advertising message introduced into
the animation effect, thus, falling under the influence of a strong advertising tool.

       In much the same way similar to interactive floor the so long-awaited ideas as interactive
board, interactive showcase, interactive wall, interactive table and many other ideas were embodied
due to Kodisoft projection technologies.

       This is a really new and original solution in advertising field that is going to add special thrill
and without any doubts will arouse lively interest among the visitors.

       Franchising conditions

          o Initial payment: $1 000

          o Royalty: -

          o Software. Several options of software purchasing are available depending on the type
              of data updating in the devices:

                   Software updated via local server: $20 000;

                   Software updated via FTP server: $30 000;

                   Software updated via centralized data portal: $45 000

          Hardware for interactive projections. The cost of one set of standard hardware makes $699
          + the cost of the projector (from $500 to $8000 – depending on the place this system will
          be used, that is on the degree of premises illumination (projector brightness depends
         thereon)). On the whole, the device consists of Apple Mac mini computer that you can
         purchase in any Apple store and special camera. Besides all its functions the device will
         integrate functions of sending plain messages via Bluetooth, Wi-Fi updates, control with
         the help of control panel, 3 operation modes (floor, window, kiosk) and other functions.

      Return on a franchise

       As Kodisoft franchising conditions provide for the selection from several options of software
       and hardware, purchasing additional modules and services, etc., it would be hard to claim the
       period of total return on a franchise. However, we can assure you that any configuration you
       choose the franchise will pay for itself in a matter of months.

       Interactive projection system payback period mostly depends on the price you will set for
       airtime of your systems. We, as a franchiser, do not restrict and in any way control the price
       you set. In any case, at reasonable approach to hardware, software and place of use selection,
       the payback period will make 2-3 months and even at the most unreasonable approach – to 1
       year.




Kodisoft franchise is a real opportunity to build established, successful and prospective business at
minimum costs acquiring a reliable and powerful friend in the face of our company.

www.kodisoft.com

				
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