Job Title: Marketing Assistant/ Event Co-ordinator
Responsible To: Marketing Manager
Direct Reports: Nil
Date: October 2010
The Marketing Assistant is responsible for coordination and project management of events, campaign co-
ordination and delivery and to provide marketing support to the Marketing Manager and the other
members of the wider Marketing team.
The requirements in the above Key Result Areas are broadly identified as follows:
Key Result Areas:
Jobholder is accountable for Jobholder is successful when
Event Co-ordination All events are successfully
Plan and coordinate ATS’s involvement with delivered on time and to budget
events both in-house and within the industry Member feedback of events is
including (but not limited to): positive
o ATS Instore Days
o Christmas Functions Colleague feedback of events
o A & P Shows support is positive
o Field days Card partner and retail suppliers
Work with the marketing team members to feedback is positive
assist with planning of their events as needed.
Administration of the website as directed Web page information is up to
ensuring all details are accurate and relevant date and accurate
Work with the mail house ensuring all material Publications are delivered on time
sent is received on time and correct details are to all target audiences
provided Team feedback is positive
Help with publications as directed
Assist with the preparation of retail shop
posters and in-store displays
Assist to ensure marketing messages and the
ATS brand is consistently executed
General administration tasks as required
Web Support Retail items are correctly priced
Assist with updates of on-line shop items and and appropriately promoted
pricing Weather pages are maintained
Update weather page in members only area daily
Campaign Organisation Campaign calendar is visible,
Assist with developing and executing supported and delivered upon
marketing campaigns as directed by the Campaigns delivering
Marketing Manager measurable results
Develop and report on campaign
Maintain Forward campaign planning calendar
based on seasonal farming and business
Develop a plan in assoc with Marketing
Manager to target the “key” member and what
they would look like on a yearly basis for
Team Staff feedback is positive
Ensure regular attendance at meetings as Marketing team member is
required including team and individual considered competent and value
Manage all incoming phone calls and visitors
to the marketing team
Assist with marketing analysis
Assist with member services parts of ATS,
such as call centre and retail
Assist the Retail Marketing Coordinator to
Support the marketing team as required.
The above performance standards are provided as a guide only. The precise performance measures for
this position will need further discussion between the jobholder and the Marketing Manager as part of the
performance development review process.
This position description is not intended to be a complete or limiting description of the functions that the
employee may reasonably be requested to undertake.
Authorities and Specific
GM Marketing and
Marketing Manager Partner Services Manager
Rebecca Bain: Acting Jason McKenzie
Retail Marketing Marketing Marketing Assistant/ Account Manager
Coordinator Communications Asst Events Coordinator Kyle Koke
Helen Brown Vacant Vacant
Members Marketing team members
Card Suppliers ATS employees
Qualifications, Training and Experience
1-2 years experience working in a marketing team
Event co-ordination experience
Marketing qualification (desired but not essential)
To understand marketing concepts in relationship to retail environment and membership
acquisition and retention including direct marketing, merchandising, promotions,
To understand Event theme development and implementation
Negotiating and influencing skills
To negotiate win win outcomes when purchasing goods or services from business partners or
To work with people and to influence them or situations as necessary to gain positive
outcomes for the business.
To utilise the company’s information system.
To understand how technology can be fully utilised within the business.
To be a proficient user of the Microsoft Office suite of Excel, Word and Email system.
To have knowledge of other relevant software applications including Photoshop and artwork
To be able to update ATS web pages as required
Relationship building skills
To build strong mutually respectful and beneficial relationships both internally and externally.
Verbal and written communication skills
To professionally represent the company when communicating.
Demonstration of effective communication both orally and in writing.
To effectively give presentations to small groups, both internally and externally.
Energetic and motivated.
Uses initiative to assist all other team members by having an understanding of what the
team does and were the priorities are.
A team player as well as an ability to work independently.
A commitment to excellence.
Customer service oriented.
Professionalism in approach to work and presentation.
Change to Job Description:
From time to time it may be necessary to consider changes in the job description in response to the
changing nature of our work environment– including technological requirements or statutory changes.
Such change may be initiated as necessary by the Marketing Manager. This Job Description may be
reviewed as part of the preparation for performance planning for the annual performance development
and review cycle.
Marketing & Business Development Manager Date